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Preview: All Discussions Tagged 'Google' - Hispanic professional society & diversity job fairs at NSHP.org

All Discussions Tagged 'Google' - Hispanic professional society & diversity job fairs at NSHP.org





Updated: 2018-04-23T00:41:41Z

 



Google Ranking - Dallas SEO

2013-04-17T15:25:58.089Z

Why is page ranking very important? Many people ask the question, “Why is a high ranking in search results so important?”  Surprisingly, the answer is simple— Unfound pages equate to unread content.   If a web page ceases to materialize in search results, the content will cease to be found by searchers. It is understandable then, that if web searchers do not realize a page exists, and then searchers cannot visit the web page.   Additionally,… Why is page ranking very important? Many people ask the question, “Why is a high ranking in search results so important?”  Surprisingly, the answer is simple— Unfound pages equate to unread content.   If a web page ceases to materialize in search results, the content will cease to be found by searchers. It is understandable then, that if web searchers do not realize a page exists, and then searchers cannot visit the web page.   Additionally, merely appearing in a Google search index is insufficient.  Most people do not look past the first page of search results (many do not even scroll down the entire first page), making it necessary to rank as high as possible in the search results.  Web pages must stand out among a seemingly infinite amount of competing content.  This reduces to the fact that web page content needs to rank somewhere in the top 5 or 10 sites that arise when someone searches for a given query. Any web page appearing lower in the results will lead to dramatically decreased visitors and traffic for a site. Throughout this reading, if you have any question, please do not hesitate in visiting our Dallas SEO Company and/or Web Design Company in Dallas TX Picasso's Web; you can also send me an email at trinidad@picassosweb.com or contact me thru my Web Page Picasso's Web Contact Us form   Prior to beginning the process of optimizing content for search engines, gaining an adequate foundation of knowledge concerning the methods that large search engines such as Google, Yahoo!, and Bing use to rank their results will prove vastly beneficial. It is important to realize exactly how and why search engines rank some pages very high while ranking others very low.   Google is by far the most prevalent search engine used on the Web, and it helps to look at how this site ranks its results. Keep in mind, though, that Google, like its competitors, endeavors to oblige its users by ranking the most relevant pages first and ranking less-relevant pages lower in the results. Google achieves this goal by implementing an intricate algorithm founded on three primary factors that are Text Analysis, Links and Link Text and Inbound Links.   Text analysis is Google first looks for words on a page that match the words in a specific search query, but it is much more complicated than simple text matching. Google also looks at how those words are used. Google examines font size, grammatical usage, proximity, and utilizes more than a hundred other factors to assist in determining relevance to a query. Additionally, Google evaluates different pages from a single website to guarantee that the selected page is the best match.   After this, when our clients look for our Dallas SEO services, we tell them that links and link text is next, Google looks at the links (as well as the text for those links) on the web page, ensuring that they connect to pages that are related to the searcher’s query. Links that lead to pages irrelevant to the query consequently result in lowering a page’s ranking.   And then Google attempts to determine a page’s pertinence by counting the number of other pages that link to that page with Inbound Links. The theory behind this notion is that the more popular a page is, the higher that page’s ultimate value is. Essentially, the more pages that link to a page or post, the higher the ranking it receives in a Google search index.   It is easy to identify why higher rankings in search results is better for a web page.  However, achieving this goal is much more comp[...]



Google pushing to get more Latino-owned small businesses online

2012-12-13T22:00:03.175Z

Google Inc. is expanding its push to help more small businesses get online, this time en español.

The Internet search giant held a free seminar Tuesday to teach Latino business owners how to create and manage their websites and promote their businesses.

At a production studio in Los Angeles’ warehouse district — transformed for the day with colorful chairs and candy jars — Google employees explained in Spanish how to register domains, set up Google Alerts and use tools such as…

Google Inc. is expanding its push to help more small businesses get online, this time en español.

The Internet search giant held a free seminar Tuesday to teach Latino business owners how to create and manage their websites and promote their businesses.

At a production studio in Los Angeles’ warehouse district — transformed for the day with colorful chairs and candy jars — Google employees explained in Spanish how to register domains, set up Google Alerts and use tools such as Google Calendar and Google Docs. Among those at the seminar were handymen, travel agents and insurance brokers.


“I have had many clients ask me if I have a website,” said Alejandro Gerakos, 34, a West Covina makeup artist who works for independent film studios. Gerakos, who said she didn’t see the importance of being online before, hopes the website will help her draw more local referrals and make her less reliant on work that requires travel. Her contract work often sends her as far as San Diego or San Francisco.

The Los Angeles event was only the second time Google has presented the program, launched in 2011, in Spanish. A similar event was held in Miami last week. It’s the latest effort the company has made in a push to increase its presence in the expanding Latino market.

Click here for more

Source:  Los Angeles Times

Author:  Christine Mai-Duc




Google Analytics. When Unique Visitors is Higher than Visits.

2012-04-10T14:18:29.658Z

One of the most important things about the data you look in your monthly metric reports is to pause and to ask yourself if the data you are seeing makes sense. One of the things I encountered in the new model for reporting metrics in google analytic is that in some reports the Unique Visitors Reports is higher than Visits. In some cases, Google Analytics report more visits than unique visitors for any given page.   For example if we… One of the most important things about the data you look in your monthly metric reports is to pause and to ask yourself if the data you are seeing makes sense. One of the things I encountered in the new model for reporting metrics in google analytic is that in some reports the Unique Visitors Reports is higher than Visits. In some cases, Google Analytics report more visits than unique visitors for any given page.   For example if we look at the overall comparison of our metrics for the month of March 2012 for X Company, it seems to make sense. Visits higher than Unique Visitors. And this actually makes sense to certain extent.      Now, if we do a segmentation for these same reports for the /ASIA/ region we will find out that Unique Visitors is Higher than Visits, and you might ask yourself “why?”         So after looking at this report we will be asking ourselves how it can be that there are more Unique Visitors than Visits to a Page?   Well, it turns out that the answer lies in the data model used by Google Analytics.  The visit is assigned to the first page but not subsequent pages, whereas unique visitors are assigned to each page:   For example: Visit=1                Visit=0                  Visit=0             Total: 1 Visit   Unique                Unique                 Unique Visitor=1             Visitor=1               Visitor=1          Total: 3 Unique Visitors     You might probably think if there is any case where pages have 0 visits attributed to them? And the answer is Yes, There sure are.  You can just add a secondary dimension to segment this custom report by “Landing Page” for example:     Let me know if you have any questions and if the data model used by Google Analytics makes sense.   Pablo Trinidad Web Developer and Founder | Web Analytics and SEO Picassosweb.com trinidad@picassosweb.com [...]



Google Increases Focus On Hispanic Market

2012-02-14T16:07:04.977Z

Google is accelerating its focus on building out YouTube channels for the Hispanic market through partnerships with independent and traditional media companies, such as Telemundo, and Univision. The consumer segments range from retail to automotive to consumer products to technology.



The project, which began last year, supports five channels, including ClevverTV, Tutele, Nuevon and Werevertumorro. Some of the channels in Spanish have English subtitles.…



Google is accelerating its focus on building out YouTube channels for the Hispanic market through partnerships with independent and traditional media companies, such as Telemundo, and Univision. The consumer segments range from retail to automotive to consumer products to technology.

The project, which began last year, supports five channels, including ClevverTV, Tutele, Nuevon and Werevertumorro. Some of the channels in Spanish have English subtitles.

Read more

Source:  MediaPost News

Author:  Laurie Sullivan