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Last Build Date: Fri, 20 Apr 2012 02:54:08 GMT

 



Mobile Marketing: Tips And Tricks For Beginners

Fri, 20 Apr 2012 02:54:08 GMT

Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.

Send relevant messages. Texts interrupt whatever your customers are doing, so send them urgent, relevant information such as "online bidding starts in 15 minutes". Don't repeat the email you have already sent. If you have nothing, or nothing urgent to say don't send a text. Use emails to provide general information.

Identify what your brand is and who you are right away. People usually remember the first and the last things that they hear. You will want your brand name first and the product last. Keep the middle short and directly to the point, because people will not spend a lot of time looking at the advertisement.

Even if someone subscribes to your messages, they may still want to unsubscribe for whatever reasons, so make it easy for them to do so. In every single message that you're sending out via mobile marketing, make sure you're including an unsubscribe link so that people can opt out if they choose.

When undertaking a mobile marketing campaign keep in mind that most people look for businesses in their area. Include keywords in your campaign that let's a potential customer know your local business location and then target the largest audience possible.

To keep your texts from turning your customers off, never use all-capital letters. While capital letters can make a big impact, on the internet they translate to shouting. No matter how great your deal is, your customer won't want to feel like they're being yelled at. Never capitalize more than a single word in a sentence.

Mobile marketing is all about catering to that particular niche, so you really have to play it up by formatting everything you put out to work well in the mobile world. So if you ever do make any videos, make sure they're preemptively formatted for mobile devices to ensure the best quality.

Don't forget to promote your mobile website! Get the word out via your normal site and your social media that your website has been optimized for mobile. This will help build awareness of the opportunity, position your brand as a forward thinker in terms of technology, and drive traffic to the new mobile page.

Develop an app. Apps are programs for mobile devices that interact with customers in many different ways. They provide easy access to your business through the program the customer installs on their phone. Make your app useful and appropriate to attract the most attention and downloads from your current and potential customers.

The possibilities are endless when it comes to mobile marketing, but if you do not use it the right way, it can cause irritation to most people. Newcomers should be especially concerned about proceeding cautiously by applying the advice contained in this article. You will be rewarded with an expanding customer base and some exciting new avenues for your business to pursue.



Advantages And Disadvantages Of Making Money Online

Thu, 16 Feb 2012 05:38:00 GMT

The Internet has provided humans with another medium for entertainment, communication and business. This has paved the way for the establishment of numerous ways of making money online. These include affiliate programs, e-commerce opportunities, freelance work, and search engine optimization, among others. Making money online has never been more easy and accessible for everyone.

Making money online has resulted in numerous advantages for both the customer and the business owner.

More Convenience
Working online provides you with more control over your business and your working schedule. Online businesses also allows you to work from anywhere in the world, as long as you have an Internet connection. You are making money while you are doing your household chores or while you are on vacation. Online businesses also do not limit you to a certain job, and allows you to dabble in multiple endeavors.

Bigger Market
Online businesses are also able to reach a wider range of consumers, both in the local and international markets. By working online, your business can be accessible to any number of people at any time. More and more people are getting enticed by the prospect of searching online to fulfill their needs, since they spend less time and effort sitting in front of a computer at home and having their needs delivered to their doorstep than the alternative.

Decreased Costs, Increased Profits
Operating an online business is generally cheaper than maintaining a traditional business. Renting website space is less expensive than renting a store. Online advertising is also cheaper than using other mediums, and can reach a considerably greater number of people faster. All these combined can result in decreased expenses and increased revenue for your business.

Of course, along with these benefits, there are also disadvantages to making money online.

Tough Competition
Online businesses are so easy to start, allowing anybody to set-up a business at anytime. This increases competition in the online world. The online business industry is extremely dynamic, thus requiring you to continually come up with new ideas to make your online business stand out.

Privacy and Security Issues
Online businesses typically require customers to send private information, such as a customer’s address and credit card number, over the Internet. This requires encryption and secure connections; without these precautionary measures, fraud and theft may occur, which could lead to lawsuits filed against your business.

Lack of Trust
The absence of human interaction in online businesses is sometimes detrimental. If you plan to set-up a new online company, you may have a difficult time making money initially and getting the attention and trust of people who have never heard of you before. Also, any form of negative feedback just as easily circulates the Internet, and may result in big losses for your company.

To build a successful online business, you must have an effective business plan and management system. Carefully select your products and services, always keeping in mind what your consumers would want or need. Find something distinct about your business and market it. You should also be familiar with your market; customer service should be one of your top priorities. Gather customer feedback and use it to improve your business products and services. Doing these things develops trust and loyalty in your customers, allowing you to keep their business and continue making money online.



Long-Range Wireless Phone Extender, Cost-effective Rural Voice And Internet Solution For Remote Area

Thu, 16 Feb 2012 05:37:30 GMT

This article on Long-Range Phone Extender is devoted for the purpose of discussing the method of extending a phone, fax and internet (low-speed access) connection up to a distance of 10 to 200 km. A scenario: businessman-supplier is doing business supplying raw materials found only in a place where communication service is hard to establish. His business requires that he establish contact with his buyers to check on prices, etc. What is the most cost-effective solution in order to have access to communication- voice and data or fas/internet.

Consider also the case of a mother yearning to establish a home-based internet business. Home-based workers can take advantage long-range phone extender to work from the comfort of their homes like submitting articles or doing email marketing on-line. Basically, a home-based worker will need a broadband internet connection, but there are some type home-based business activities that can be served using phone extenders for internet access.

In cases where using Outdoor Long-Range WLAN and other wireless broadband technology is not a feasible communication option owing to terrain and distance from source (Pt A) to remote village (Pt B), an appropriate solution would be to use a Wireless Long-Range Phone Extender.

A Wireless Long-Range Phone Extender is a fixed-wireless radio equipment capable of extending or hauling a fixed-line (analog landline) dial tone wirelessly to very long-distances. For it to work, you will need a pair (two units) of radio called a base station radio and remote station. It is not the traditional two-way radio but its operation is very similar.

Long Range Phone Extender base and remote station units work in tandem. The only difference is that phone-extenders utilizes full-duplex function so that users in both ends can hear each other simultaneously while talking unlike a normal push-to-talk two radio. Just like two-way radios the phone extender's radio antenna must be elevated via an antenna tower.

The secret to its long-distance transmission capability is on its power output and frequency. Phone extenders use VHF and UHF frequency, the level capable of reaching very long-distance. The lower the frequency and the higher the power output, the higher will be the transmission range.

A phone extender with an output power of 25Watts can reach as much as 200Km on point-to-point communication. Added functionality is fax and modem compatibility such that you can receive fax messages and use dial-up internet access on the remote site.

Internet speed can reach up to 56Kbps or lower depending on the quality of the communication line. Some long-range phone equipment offers reliable data speed even beyond a distance of 100Km.

Wireless Long-Range Phone Extender is very ideal for remote islands, jungles, remote resorts and villages. It is widely used in remote places in the world owing to its reliability and simple operation. Big savings on long-distance call can be derived since you're using an extended local line. You can call such local area even if its 100 km away free at no extra long-distance charges.

In the case above, the businessman can save much on communication cost by having to call his buyer via an extended local phone with un-limited calling instead of using a service that charges per minute long-distance call.



Birthday Cards - A Brief History

Thu, 16 Feb 2012 05:37:02 GMT

Have you noticed just how large the card section at your local grocery store has become? Did you know that there are entire businesses devoted to the selling of cards? One of the biggest occasions is someone’s birthday, and the sheer volume of available cards leaves many a would-be customer somewhat breathless in the attempt to score just the right card for the occasion. The gambit of birthday cards runs from the cute and funny, to the raunchy and oblique. Yet, have you ever wondered just where this custom originated?

It is said that birthday celebrations did not take place until people found ways of recording time. Obviously, this makes a lot of sense and if we consider that in those days Paganism was still the recognized religion of most, the fears of evil spirits dominated the thought and feelings of people. It was feared that spirits were on the attack and a person would be most vulnerable at the exact moment of the anniversary of their birth. Thus, elaborate rituals were conceived that sought to protect someone from an onslaught of negative energy. One of the most important components in the fight against this evil force was the counteraction with good energy, which caused friends and relatives to come out in droves and bring well wishes to the birthday celebrant. Wishes for happiness, a long life, health, prosperity, perhaps the finding of a spouse or birth of a child, and any other positive wish were thought to vanquish the evil spirits that lurked around the person on that date.

When you look at today’s variety of birthday cards, you can easily discern that very little with respect to well wishes has changed. Each card contains a host of well wishes, some in a joking some in a religious vein, but always with happy thoughts and words of encouragement following. It is thought that England was the birthplace of the modern birthday card. Originally only the rich were able to afford to commission and purchase these elaborately manufactured cards, but very soon the idea caught on and almost everyone was able to afford to purchase cards. Other decided to make their own cards, which is a trend that is gaining new popularity these days with the advent of rubber stamps. Children love to make cards by hand, and their eagerness to apply stickers, draw hearts, and scribble their own well-wishes is superseded only by the recipients’ eagerness to receive these little treasures.