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Preview: Comments on: PR for Social Change – “Rage Against the Haze”

Comments on: PR for Social Change – “Rage Against the Haze”



Reflections and discoveries about public relations.



Last Build Date: Sat, 24 Dec 2011 23:39:02 +0000

 



By: ang4546

Sat, 26 Feb 2011 02:22:35 +0000

I really think the word of mouth marketing tool is the most effective there is. That's incredible that teens are now in charge of spreading awareness of the harmful effects of smoking. Obviously it has paid off due to the 16.9% decrease in underage smoking. This is exactly the kind of stuff that gives pride to the marketers of the "Rage Against the Haze".