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Tradesmen Insights – Sonnhalter



Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets.



Last Build Date: Thu, 19 Apr 2018 18:27:29 +0000

 



9 Tips for Using Public Relations to Further Your Message and Marketing

Tue, 10 Apr 2018 18:45:39 +0000

Public relations should be a part of any size company’s marketing plan. Effective communication with your current and prospective customers, industry trade publications, electronic media and the general public is not only essential to your company’s success, but a cost effective way to get your brand and products exposure. In our latest Tip Sheet, we’ve...

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Updated Plumbing Market Overview Available

Thu, 29 Mar 2018 21:01:35 +0000

Information on plumbing market trends, key trade shows, industry associations, buying groups, training providers, top distributors, industry publications, blogs, online forums and more.  At Sonnhalter we pride ourselves on working only in the B2T, or Business-to-Tradesmen industry. And that means not only being up to date on what our clients are doing, but with their...

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Industry Trade Association Addresses the Skills Gap Issue

Fri, 09 Mar 2018 21:48:25 +0000

Today’s guest blog post comes from Precision Machined Products Association (PMPA). More and more industry trade groups are organizing to address the skills gap, and PMPA has certainly been in the lead of that effort. Just last year they launched MFG, an online one-year certification and job training course for its members that allows companies...

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It’s as Much a Goal as a Game — The Annual “Big Game” Ad Review

Thu, 01 Mar 2018 18:42:48 +0000

By Chris Ilcin, Account Superintendent, Sonnhalter Hi Sports Blog Fans, time for the annual Sonnhalter Super Bowl, er I mean “Big Game” ad review. As with past years, it’s not on time or really about the ads, but rather the marketing lessons manufacturers can take from all the hoopla. This year, let’s look at the...

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Content is All About Repurposing

Thu, 22 Feb 2018 20:59:32 +0000

By Chris Ilcin, Account Superintendent, Sonnhalter Everyone (and especially marketing communications firms) creates an aura that content marketing is some huge, time consuming mystery. But the real secret is that it’s all about having a clear, consistent message and then placing the right part of that message into the right format. To demonstrate that, we’ve...

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Meet the Craze Halfway

Tue, 09 Jan 2018 13:00:19 +0000

By Chris Ilcin, Account Superintendent, Sonnhalter  A decade ago, you couldn’t change the channel without finding a new motorcycle build show. Five years ago, it was extreme eating challenges and local legendary greasy spoons. And today it seems like you can’t touch the remote without seeing a show about tiny houses. It seems millennials are...

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Happy Holidays!

Fri, 22 Dec 2017 13:00:07 +0000

The Sonnhalter team will be taking some time off over the holidays. We hope that you enjoy this holiday season and time with your family and friends! We’ll see you in the New Year!

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New Research Shows How Manufacturers are Using Content Marketing to Build Audiences

Tue, 19 Dec 2017 13:00:30 +0000

Guest post from Lisa Murton Beets, Research Director, Content Marketing Institute Are you delivering valuable, relevant, consistent content to your audience? If not, prepare to be ignored. There is just too much information available today, and only so much time in a day for your target audience to consume it. This is especially true for...

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LinkedIn: Not what you think it is

Wed, 13 Dec 2017 13:00:33 +0000

By Chris Ilcin, Account Superintendent, Sonnhalter LinkedIn gets a bad rap. Some describe it as “Facebook for Job Hunters” or worse. And part of that problem is real. Since its purchase by Microsoft, the platform has struggled with its identity and purpose. Is it a Professional Social meeting place? A job-hunter’s paradise? A tally of...

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Customer Service for Customer Retention & Value

Tue, 12 Dec 2017 13:00:12 +0000

Today we have a guest post from Russ Hill, Founder of Ultimate Lead Systems. I recently lunched with some long-time friends and sales and marketing professionals. The topic turned to the importance of Customer Service in the face of the plethora of CRM and Marketing Automation software available today. The conversation raised more questions than it answered....

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