Subscribe: AT&T - Marketing and Pr jobs
http://connect.att.jobs/careers/marketing-and-pr/RSS
Added By: Feedage Forager Feedage Grade B rated
Language:
Tags:
Rate this Feed
Rate this feedRate this feedRate this feedRate this feedRate this feed
Rate this feed 1 starRate this feed 2 starRate this feed 3 starRate this feed 4 starRate this feed 5 star

Comments (0)

Feed Details and Statistics Feed Statistics
Preview: AT&T - Marketing and Pr jobs

Search our Job Opportunities at AT & T



Looking for full and part time jobs? AT & T has career information for you.



 



Lead Manager, Advertising - (El Segundo, California, United States)

Sat, 29 Jul 2017 17:04:12 GMT

AT&T has long been known as a Telephone company, and a very successful one. But what people do with their phones is changing, and AT&T is changing with it. Consumers don’t just want their phones for talking, texting and surfing - they’re fast becoming the center of our entertainment too, streaming live TV that you can play on almost any screen. AT&T’s Entertainment Group is at the center of this transformation with integrated Wireless, Internet and DIRECTV products that seamlessly integrate to bring consumers the entertainment they want, the way they want it. The Entertainment Group’s Advertising Team is responsible for driving consumer awareness and understanding of this transformation, making AT&T distinctive from competitors, driving both short term sales and long term value. As Lead Manager, Advertising you will lead some of the most exciting and high profile advertising campaigns in the country, from strategy through execution and in-market monitoring. A natural passion for the most fresh, distinctive and memorable ideas in the world Support your Director in the development of fully integrated advertising campaigns from strategy, through production, execution, monitoring and final campaign reporting Work with external agencies, platforms, and internal partners ensuring clear communication and flawless execution Manage regular reporting and analysis of the performance of programs providing optimization recommendations Collaborate with all internal departments, including Marketing, Media, Sponsorships, Segments, Promotions, Legal, Product, and e-Commerce to gain correct direction, information, approvals, and eliminate redundancies Lead project management with tracking against deadlines, production schedules, budgets and competitive response initiatives Manage schedules and calendars for team as needed 7 or more years of marketing/advertising experience, with agency experience preferred Ambition to go far, fast Able to clearly and concisely articulate a persuasive point of view, both written and verbal Self-starter with an exceptional work ethic Thrive in fast paced, constantly changing environments An eye for detail A multi-tasker able to manage multiple things at once Exceptional project/program management skills Able to work with other groups and teams Highly proficient in PowerPoint, Excel and Word Bachelor’s degree in Business, Marketing, or Communications strongly preferred



Sr. Manager Data Driven Ad Tech - (New York, New York, United States)

Fri, 25 Aug 2017 14:32:26 GMT

The Sr. Manager Programmatic will primarily focus on creating and managing a national advertising private marketplace of programmatic buying opportunities across AT&T AdWorks portfolio of TV and Digital inventory. This role will work with AT&T programmatic partners to build and expose AT&T’s ad inventory and data to agencies and marketers. The programmatic lead will look to support a seamless, transparent and automated programmatic ad technology solution encompassing AT&T’s TV, mobile, IoT and partner inventory. You will participate in leading the product strategy, management and execution of the television product roadmap, transforming A&T AdWorks into a multi-billion dollar media solutions provider. Collaborate with all advertising support teams (sales, marketing, ops, research, engineering) to develop product features and requirements from conceptual stages through product life cycles to optimize revenue and meet operational, financial and corporate objectives New product development will be an area responsibility of the position Develop business cases and quarterly reviews for proposed products and initiatives, including cost/benefit estimates, market trends, competitive analysis, risk analysis, industry best practices and product development timelines Collaborate with all advertising support teams (sales, marketing, ops, research, engineering) to develop product features and requirements from conceptual stages through product life cycles to optimize revenue and meet operational, financial and corporate objectives New product development will be an area responsibility of the position Develop business cases and quarterly reviews for proposed products and initiatives, including cost/benefit estimates, market trends, competitive analysis, risk analysis, industry best practices and product development timelines Required Qualifications: Five years of experience in product life cycle management required Strong analytic and fact-based decision-making skills Proven ability to translate ideas and vision into product definition and requirements Proven ability to launch and support ideas and vision Proven ability to work on and track multiple projects simultaneously Proven ability to successfully partner with other organizations including technology, go-to-market, and device teams Strong written, verbal and oral presentation skills Strong strategic thinking skills Working knowledge of assigned product(s), company functions, marketing and/or service policies and procedures and excellent communication Proficiency in PowerPoint, Excel, Word and other standard office computer applications Desired Qualifications: Six or more years of experience in product lifecycle management Experience in wireless services, data, and / or high tech industry--messaging experience Ability to anticipate risks and devise contingencies to manage them BA in Marketing or Business preferred



Sr. Manager, Advertising - (El Segundo, California, United States)

Thu, 07 Sep 2017 14:32:42 GMT

AT&T has long been known as a Telephone company, and a very successful one. But what people do with their phones is changing, and AT&T is changing with it. Consumers don’t just want their phones for talking, texting and surfing - they’re fast becoming the center of our entertainment too, streaming live TV that you can play on almost any screen. AT&T’s Entertainment Group is at the center of this transformation with integrated Wireless, Internet and DIRECTV products that seamlessly integrate to bring consumers the entertainment they want, the way they want it. The Entertainment Group’s Advertising Team is responsible for driving consumer awareness and understanding of this transformation, making AT&T distinctive from competitors, driving both short term sales and long term value. As Senior Manager, Advertising you will work on some of the most exciting and high profile advertising campaigns in the country, from strategy through execution and in-market monitoring. A natural passion for the most fresh, distinctive and memorable ideas in the world Support your Lead Manager in the development of fully integrated advertising campaigns from strategy, through production, execution, monitoring and final campaign reporting Work with external agencies, platforms, and internal partners ensuring clear communication and flawless execution Manage regular reporting and analysis of the performance of programs providing optimization recommendations Collaborate with all internal departments, including Marketing, Media, Sponsorships, Segments, Promotions, Legal, Product, and e-Commerce to gain correct direction, information, approvals, and eliminate redundancies Lead project management with tracking against deadlines, production schedules, budgets and competitive response initiatives Manage schedules and calendars for team as needed 5 or more years of marketing/advertising experience, with agency experience preferred Ambition to go far, fast Able to clearly and concisely articulate a persuasive point of view, both written and verbal Self-starter with an exceptional work ethic Thrive in fast paced, constantly changing environments An eye for detail A multi-tasker able to manage multiple things at once Exceptional project/program management skills Able to work with other groups and teams Highly proficient in PowerPoint, Excel and Word Bachelor’s degree in Business, Marketing, or Communications strongly preferred



Lead Product Development Mgr - (El Segundo, California, United States)

Sat, 23 Sep 2017 14:31:54 GMT

Overall Purpose: Manages the product development process for large, complex Overall Purpose: Manages the product development process for large, complex products/services and enhancements for the Advertising Technology Group Key Roles and Responsibilities: Formulates the product development program to develop or implement changes to existing or new advertising technology and platforms’. Responsible for the management, execution and communication of cross functional core teams that may include both internal and external entities. Provide project management expertise and support to the Ad Platforms and Product management organizations Manages technical design, development and implementation process and recommends capital expenditures and production methods to assure success. Will be instrumental in budget and business case development and execution. Supervisory: No Required Qualifications: Three years technology product development experience Experience writing both technical and business requirement documents Strong analytic and fact-based decision-making skills Ability to manage multiple projects simultaneously and operate in a fast-paced, high-growth professional environment Must possess both outstanding written and oral communication skills Must be proficient using Microsoft Office products with particular emphasis on Project and Excel Ability to clear a criminal background check and drug test The successful candidate will be able to perform the following with or without reasonable accommodation: Ability to operate a personal computer, wireless equipment, copier and fax Desired Qualifications: A Bachelors Degree in Engineering, Electronics, Management or a related field of technology Four or more years technology product development experience



Account Director - (El Segundo, California, United States)

Tue, 10 Oct 2017 14:32:34 GMT

In the role as an Account Director you will be responsible for the development of strategic projects and forecasts to validate future marketing needs regarding new and existing products or services. Come join AT&T as we are transforming entertainment! The Account Director serves as the bridge between the client and business owners and Creative Services. They are responsible for ensuring that the internal agency is meeting the client’s strategic needs and working with all of the key functions that go into creating the department’s video output. They are constantly solving problems, managing internal and external communications, and formulating strategic solutions for key marketing initiatives; driving those projects to completion. The Account Director acts as a direct liaison and relationship builder to all internal marketing clients and teams enterprise wide. Similar to an account director in an advertising agency, but with a requirement to service all clients, accounts, and individual jobs at once. This person must possess very detailed television production skills as well as specific technical knowledge and will be required to bid or estimate many projects at a time, within a very short amount of time, with very little detail. This position is responsible for accurate client billing, creative realization of marketing messages, and ensuring that all projects hit the appropriate key in-market offer dates. The Account Director recognizes the big picture and sets strategy accordingly, with the skills necessary to engage in the overall enterprise priorities, utilizing industry experience, knowledge, and culture balanced with organizational data, information, and economic understanding to navigate and evaluate decisions and business matters. This person’s judgment will be relied on to ascertain if those goals are best attained by departing from established procedures altogether should the situation arise where they deem this necessary. Main responsibilities: Approves marketing management initiatives based on the impact to strategic marketing planning objectives and strategies. Directs management focused on multiple, complex, short-range and long-range projects requiring diverse marketing theories and techniques. Oversee, create and cultivate productive client relationships. Strive to eliminate confusion, building value for the team and earning trust from any and all stakeholders – essentially the face of the department and point of contact for all inquiries. Serves as a partner in Creative Services for teams across the company to help strategize the most cost effective implementations of business objectives, and grow marketing and branding opportunities. Negotiate project scope for hundreds of video and commercial projects – for both current customer and national acquisition. Partners with clients to assist in the creation of project briefs; a well-targeted brief is imperative to a successful campaign or initiative. Onboard hundreds of projects that come into the department to make sure they are assigned correctly, the proper talent is secured, timelines are met, budgets are estimated correctly and adhered to (from $5k - $2M+ each). Field and delegate hundreds of requests from groups and individuals across the enterprise for pre-existing spots, videos and assets. Prioritize and approve these requests with a deep understanding of all terms and conditions for use; from licensing, contractual, and messaging perspectives. Define execution and delivery processes along with licensing policies for compliance, working closely with legal teams and operations. Oversee licensing renewals with union talent and other assets, such as, stock footage and music tracks. This requires a keen understanding of union rules and procedures, as well as the ability to clearly negotiate terms on behalf of our clients and business owners. Manage expectations of [...]



Lead Manager, Advertising - (El Segundo, California, United States)

Thu, 12 Oct 2017 14:32:11 GMT

AT&T has long been known as a Telephone company, and a very successful one. But what people do with their phones is changing, and AT&T is changing with it. Consumers don’t just want their phones for talking, texting and surfing - they’re fast becoming the center of our entertainment too, streaming live TV that you can play on almost any screen. AT&T’s Entertainment Group is at the center of this transformation with integrated Wireless, Internet and DIRECTV products that seamlessly integrate to bring consumers the entertainment they want, the way they want it. The Entertainment Group’s Advertising Team is responsible for driving consumer awareness and understanding of this transformation, making AT&T distinctive from competitors, driving both short term sales and long term value. As Lead Manager, Advertising you will lead some of the most exciting and high profile advertising campaigns in the country, from strategy through execution and in-market monitoring. A natural passion for the most fresh, distinctive and memorable ideas in the world Support your Director in the development of fully integrated advertising campaigns from strategy, through production, execution, monitoring and final campaign reporting Work with external agencies, platforms, and internal partners ensuring clear communication and flawless execution Manage regular reporting and analysis of the performance of programs providing optimization recommendations Collaborate with all internal departments, including Marketing, Media, Sponsorships, Segments, Promotions, Legal, Product, and e-Commerce to gain correct direction, information, approvals, and eliminate redundancies Lead project management with tracking against deadlines, production schedules, budgets and competitive response initiatives Manage schedules and calendars for team as needed Position Requirements: 7 or more years of marketing/advertising experience, with agency experience preferred Ambition to go far, fast Able to clearly and concisely articulate a persuasive point of view, both written and verbal Self-starter with an exceptional work ethic Thrive in fast paced, constantly changing environments An eye for detail A multi-tasker able to manage multiple things at once Exceptional project/program management skills Able to work with other groups and teams Highly proficient in PowerPoint, Excel and Word Bachelor’s degree in Business, Marketing, or Communications strongly preferred



Lead Manager, Advertising & Retail Insights - (El Segundo, California, United States)

Sat, 14 Oct 2017 00:32:14 GMT

AT&T Entertainment Group is changing the way the world experiences entertainment. We’re delivering cutting edge products and services that redefine the future. Innovation is at the heart of what we do and we’re revolutionizing the way our customers access content anytime, anywhere. With premier video services like DIRECTV and U-Verse to our newest streaming service, DIRECTV NOW, our industry leading team is at the forefront of making it all happen. Together, we’re creating the best entertainment and communications experience in the world. EG’s Consumer and Competitive Insights department is looking for an innovative and experienced marketing professional to join our Advertising and Messaging Insights group. The successful candidate will: Develop advertising insights for EG core businesses (e.g., Video, Broadband, Wireless) Track and measure advertising’s influence on key performance metrics such as awareness, perceptions and sales Generate crisp insights on AT&T advertising performance and develop actionable recommendations for senior advertising executives Influence business decisions through persuasive presentation of key insights and solutions to marketing executives Manage marketing analysis for key marketing executives Develop reports and key insights for major advertising and sponsorship campaigns Manage copy testing, in-flight advertising performance and awareness tracking and reporting Supervise data reporting, collection, and quality control for advertising insights projects Develop plans for enhancing AT&T’s advertising insights The ideal candidate will possess excellent communication skills and will be comfortable working in a fast-paced, multitasking environment. He/she must be able to provide direction to a team of research vendors and will manage complex, time-constrained projects. The candidate should be a persuasive team player who can negotiate with and influence a wide range of business constituencies. A Bachelors’ degree in Marketing, Business or a related field of study is preferred (or Masters), along with 3+ years’ relevant work experience in marketing or market research. The successful candidate will have a proven track record managing complex projects and experience with preparing business reports for executives. Proficiency with Excel and PowerPoint is required. Strong analytical and problem-solving acumen is desired. Experience with advertising and media is a plus. AT&T is an Affirmative Action/Equal Opportunity Employer, and we are committed to hiring a diverse and talented workforce. EOE/AA/M/F/D/V



Sr. Marketing Database Manager - (New York, New York, United States)

Tue, 24 Oct 2017 22:48:05 GMT

Sr. Marketing Database Manager AT&T AdWorks is a leader in audience targeted advertising. We enable advertisers to reach and engage a target audience while measuring response to their ads across screens. We combine unparalleled scale in addressable TV advertising with the ability to reach those same audiences across premium mobile and online video inventory. The AT&T AdWorks product suite includes: Addressable TV Advertising, TV Blueprint, AddressablePlusSM, Interactive TV and Premium Digital Video Advertising (including Otter Media properties). Key Roles and Responsibilities: You will be working on a variety of cross-channel marketing analytics projects to improve customer targeting and marketing efficiencies with increasing ROI Analyzing the customer behavior and product subscription, as well as utilizing third party data, you will be responsible for creating the campaign targets and assign them with the most efficient AD channels Provide the closed loop campaign reports or help 3 rd party vendors acting as safe haven, to provide the campaign reports and insights, making recommendations for future campaign strategies You will test and validate raw data, analytics method, statistical models and target lists, ensuring that they are accurate and clean to serve into the campaign, working closely with the 3 rd party data vendor, IT, and big data team You will produce meaningful KPI dashboards Experience: Degree educated in a quantitative or numerate discipline such as Math, Stats, Economics, Computer Science etc Minimum 4 to 5 years of experience in BI, Business Analytics or Data Science Excellent knowledge of SQL, Excel and SAS, R or equivalent statistical or machine learning language Experience using Tableau, Cognos or other OLAP cube/data visualization and reporting package Working knowledge of statistics, predictive modeling, and machine learning Must have worked in big data environment and have ability to deliver insights and recommendations to non-technical audiences



Internal Communication Specialist - (Ciudad Nezahualcoyotl, Estado de México, Mexico)

Wed, 01 Nov 2017 22:09:10 GMT

The communications specialist develops communications strategies, plans and implements communications to internal audiences, and consults with and provides communications services to internal client departments.



Lead Strategic Pricing & Analytics Manager - (El Segundo, California, United States)

Thu, 09 Nov 2017 16:52:58 GMT

Do you have a passion for developing analytics to support offer and sales strategy? One of the most important aspects of this position is to take very large quantities of customer data and analytic results and condense it down into a coherent story with clear, easy to follow conclusions, implications informed by knowledge of the business, and actionable recommendations. If this sounds like you, keep reading. AT&T Entertainment group is looking for a talented, highly motivated individual with a strong quantitative orientation, a broad knowledge of math, statistics and business, hands-on data analysis skills and exceptional strategic thinking to join our Analytics organization. You are the person who gives meaning to the data. You are the type of person who can identify the “why” or “so what” from data distilled from various sources. You can demonstrate your extensive experience doing hands-on analysis and strategic thinking, as well as showcase your experience manipulating large datasets using computer languages (SQL/SAS) and summarize the data into insights and communicate your findings and recommendations with our marketing partners, and other organizations. Key areas of focus: Investigate and conduct deep dives into data to understand churn, acquisition and revenue trends Partner closely with marketing teams for multi-product customer segmentation Expand test/learn to Uverse, Mobility products and Revenue analytics Skills needed to be successful: 5+ years of experience in data analytics or related field BS/BA in business, mathematics, statistics, computer science or related quantitative fields preferred Proficiency with SAS/SQL Experience with large transactional databases Must possess a solid understanding of basic statistics and consumer marketing Experience in large media, technology, ecommerce, or other subscription based company is a plus AT&T is an Affirmative Action/Equal Opportunity Employer, and we are committed to hiring a diverse and talented workforce. EOE/AA/M/F/D/V



Senior Manager, Media and Message Panning - (El Segundo, California, United States)

Mon, 13 Nov 2017 16:41:17 GMT

AT&T has long been known as a Telephone company, and a very successful one. But what people do with their phones is changing, and AT&T is changing with it. Consumers don’t just want their phones for talking, texting and surfing - they’re fast becoming the center of our entertainment too, streaming live TV that you can play on almost any screen. AT&T’s Entertainment Group is at the center of this transformation with integrated Wireless, Internet and DIRECTV products that seamlessly integrate to bring consumers the entertainment they want, the way they want it. The Entertainment Group’s Advertising Team is responsible for driving consumer awareness and understanding of this transformation, making AT&T distinctive from competitors, driving both short term sales and long term value. As Senior Manager, Media & Message Planning, you will focus on aligning advertising creative with optimal targets and media opportunities: Manage the extensive Entertainment Group advertising plan of record, recommending message weights and media mix for advertising campaigns Manage detailed creative rotation for television, digital, and print media plans Work closely with marketing, media, and advertising creative teams to maintain a long term view of upcoming messages and creative needs Become an expert in target audience profiles and media consumption habits Partner with media buying team to ensure that media plans are developed and executed against campaign goals and audience profiles Develop and execute TV media campaigns across DIRECTV and U-verse platforms, supporting cross-sell, upgrade, retention, and acquisition initiatives Monitor media spending for third party commitments Position Requirements: 5 or more years of marketing/advertising experience, with agency experience preferred Strong knowledge of media landscape, terminology, and measurement Able to clearly and concisely articulate a persuasive point of view, both written and verbal Self-starter with an exceptional work ethic Thrive in fast paced, constantly changing environments An eye for detail A multi-tasker able to manage multiple things at once Exceptional project/program management skills Able to work with other groups and teams Highly proficient in PowerPoint, Excel and Word Bachelor’s degree in Business, Marketing, or Communications strongly preferred



Senior Manager, Test & Learn Analytics - (El Segundo, California, United States)

Wed, 15 Nov 2017 02:38:05 GMT

AT&T is looking for a talented, highly motivated individual with strong statistical knowledge and strategic thinking to join the Retention Analytics team within the Marketing organization. This individual will be supporting AT&T’s customer retention efforts by designing, analyzing and interpret marketing tests via Design of Experiment. The ideal candidate will be able to identify the “why” or “so what” from data that he/she distills from various sources. He/she must demonstrate extensive experience doing hands-on analysis and strategic thinking ability. The candidate must have experience manipulating large datasets using computer languages (SQL/SAS) and be able to summarize the data into insights and communicate with cross-functional team. The successful candidate will: Establish test and control methodology to measure effectiveness of retention marketing offers Improve testing processes to cut end-to-end cycles times and accelerate test cadence Develop statistical experimental designs for testing multiple offers simultaneously Establish robust fractional factorial testing methodologies including sample size requirements for readability and criteria for implementation Partner with stakeholders to manage testing calendar Create, maintain, and deliver dashboards and reports for KPI results from test measurements and communicate results to key stakeholders Conduct ad hoc analysis for internal partners as requested, including in-depth analysis Develop strong partnerships with cross-functional and inter-company peers The background of the successful candidate includes: 4-7 years of experience in data analytics and related field A highly motivated, self-directed professional Excellent written and oral communication skills Strong foundation in statistics and relevant business applications Proficiency in SAS/SQL or R, and a willingness to learn new skills Ability to interact professionally with a diverse group of executives, managers, subject matter experts and other cross-functional team members within a large organization Desired: Design of experiment knowledge including fractional factorial, variables with mixed-level, variables with categorical values Experience in a marketing test and learn analytics role BS/BA in business, mathematics, statistics, computer science or related quantitative fields AT&T is an Affirmative Action/Equal Opportunity Employer, and we are committed to hiring a diverse and talented workforce. EOE/AA/M/F/D/V



Manager, Retention Analytics - (El Segundo, California, United States)

Wed, 15 Nov 2017 02:38:16 GMT

AT&T is looking for a talented, highly motivated individual with strong data analysis skills and strategic thinking to join the Retention Analytics team within the Analytics & Insights organization. This individual will be supporting AT&T’s customer retention efforts by analyzing data, providing better understanding and insight of customer retention behavior and patterns, and developing actionable recommendations that improve the performance and value of these important initiatives. The ideal candidate will be able to identify the “why” or “so what” from data that he/she distills from various sources. He/she must demonstrate extensive experience doing hands-on analysis and strategic thinking ability. The candidate must have experience manipulating large datasets using computer languages (SQL/SAS) and be able to summarize the data into insights and communicate with cross-functional team. Details: Perform quantitative analysis to provide insights and actionable recommendations to marketing operations team on business process management performance improvements, product developments, and strategies. Formulate the analysis plan, determine the data requirements, extract and manipulate the data, conduct analyses, and develop a coherent story with clear, easy-to-follow conclusions, implications informed by a knowledge of the business and actionable recommendations to senior management and to the working teams in a concise, organized fashion Effectively partner with cross-functional teams and/or with various departments that include, but not limited to, acquisition marketing, product marketing, online marketing, revenue marketing, retention marketing, business intelligence, and engineering Subject matter expert in customer retention data infrastructure and champion continuous improvement via enriching existing data sources or combing disparate data sources, where applicable This type of background will get our attention: 3+ years of experience in data analytics or related field Proficient in Adobe Analytics, SAS and/or SQL, other relational database and web analytics tools, as well as a willingness to pick up new skills in this area Experience with large transactional databases Self-motivated and detail-oriented Able to work in fast-paced environment with constantly shifting priorities Demonstrated expert abilities in Microsoft Office (Microsoft Excel, PowerPoint, and Word) Exceptional communication skills – oral, written, and presentation Ability to interact professionally with a diverse group of executives, managers, subject matter experts and other cross-functional team members within a large organization Desired: BS/BA in business, mathematics, statistics, computer science or related quantitative fields; advanced degree Subscription data experience Experience in cable, broadcast, and/or television industry Experience in large media, technology, internet, ecommerce, or other subscription-based company AT&T is an Affirmative Action/Equal Opportunity Employer, and we are committed to hiring a diverse and talented workforce. EOE/AA/M/F/D/V #LI-SS1



Lead Marketing Manager - (El Segundo, California, United States)

Wed, 15 Nov 2017 16:35:45 GMT

Our Lead Marketing Manager develops and executes digital acquisition strategies for DIRECTV NOW and other OTT entertainment products. In this role, you will be the foundation for short and long term marketing and digital strategic planning. The successful candidate will: Manage and develop the digital acquisition strategy for DIRECTV NOW and OTT entertainment products Support special digital channel offer needs from multiple internal clients Manage multiple priority initiatives simultaneously in an efficient, effective manner Interface with Product, Operations, Pricing, Channels, Advertising and Competitive Intelligence teams and others as needed to translate consumer needs into a superior and differentiated digital strategy Provide analytic expertise and conceptual thought leadership in support of AT&T's digital offer strategy development Drive development of executive digital performance reporting on new offers. Spear heading the website A/B testing initiatives to improve sales conversion and paid media efficiency Work cross functionally with Product, Ops, Pricing, and Analytics to lead web site updates Develop and manage multi-session sales attribution strategy to ensure that we can properly track efficiency of our digital media Position Requirements: 6+ years in digital marketing and or related marketing experience Ability to analyze sales trend and competitive intelligence data that inform the development of promotional offers that drive the attainment of sales objectives Excellent project management skills required including ability to set and meet tight deliverables for multiple simultaneous projects while assuring accuracy and consistency in deliverables Leadership skills to shape/lead growth vision and digital marketing strategy Proficient using Microsoft Suite, Adobe Analytics, Google Analytics, and DoubleClick Bachelor’s Degree in Marketing, Communications, Administration or Business



Lead Manager, Marketing Technology Design - (El Segundo, California, United States)

Thu, 16 Nov 2017 02:47:10 GMT

Do emerging technologies, mountains of data and opportunities to drive business transformation motivate you? AT&T Entertainment group is looking for a highly motivated, tech savvy individual with a deep knowledge of marketing technology, tools, and methods for driving optimal digital, mail, SMS, email and social on a 1 to 1 basis at massive scale. We are looking for the kind of person who never takes no for an answer, pushes the limits on what is possible, cuts through bureaucracy, stimulates change and who inspires their colleagues to do the same. Areas of focus include: Lead cross-functional team in building the new AT&T MarTech data stack Work with data architects to build optimal data solutions that serve both online and offline activation, marketing and analytics Build relationships with external (Ad Agency, Digital/ Social partners) and internal clients to facilitate data and knowledge sharing Assure data security and regulatory / privacy compliance Skills needed to be successful: 5+ years’ experience with marketing data warehouses and technology tools Knowledge of Vertica, Hadoop, Hortonworks, Adobe DMP, AWS cloud, Teradata, Spark Technical project management experience Strong communicator Clickstream data and other log level digital data experience Identity graph management Tableau, SQL, Hive, Impala and Spark experience is a plus Experience in large media, technology, ecommerce, or other subscription based business knowledge is a plus Works well with others, leads by example and thrives in a cross functional diverse team Bachelor’s degree in a quantitative or qualitative discipline desired AT&T is an Affirmative Action/Equal Opportunity Employer, and we are committed to hiring a diverse and talented workforce. EOE/AA/M/F/D/V



Broadcast Video Engineer - (El Segundo, California, United States)

Thu, 16 Nov 2017 16:36:25 GMT

As a Broadcast Video Engineer you will play a key role in implementing solutions within the Creative Services Group – systems that represent cutting edge designs, production, live broadcast, retail and web streaming environments. Come join AT&T as we are transforming entertainment. Roles and Responsibilities Provide front-line user support for all internal tools and technologies. Beyond the day-to-day, managing a team that contributes to longer-term technical projects, process improvement, documentation efforts, and innovative solutions at a scale that is atypical in the production industry. Design Video and Audio hardware and routing systems to team established and industry standards. Ensure and manage all quality Video Editing and Graphic Workstations stay in color and picture-perfect sync. Create documentation for wire diagrams, cable run lists, cable schedules, commissioning processes; Work with architects on space layouts and M/E requirements. Stay up to date with industry trends and new technologies that we should be considering. Perform formal Factory Acceptance Testing and Site Acceptance Testing (and/or Acceptance Test Procedure) handovers with third-party vendors, including management of punch list closeout through project opening. Investigate new technologies around video and audio compression. Partner with internal teams to troubleshoot problem streams (including VC-1, H.264, H.265, H.264/AVC, H.265/HEVC, VP9, MPEG-2, Apple ProRes, JPEG2000, DPX, OpenEXR, DNX, IMF/DCP, MXF, QuickTime and ISO BMFF and VP9 bitstreams, DRM encryption and DASH packaging). Provide team wide, video-centric transcoding and processing support services. Assist in the overall development of a team environment that recruits and retains top talent Education: BA/BS degree in Engineering or a related technical field, or equivalent practical experience. AutoCAD 2D skills for wiring diagrams, scale custom panels, operator consoles, and architectural design. Deep knowledge in IT networking hardware and software related to the Video and Audio Production industry. Working knowledge of visual display parameters and how to configure them (i.e., color space Rec. 709 / Rec. 2020, brightness uniformity, CalMAN). Experience: 7-10 years of experience in television broadcast industry, corporate event or equivalent industry. Strong strategic, analytical and critical problem-solving skills: able to identity and mitigate risks and prioritize conflicting tasks effectively. Adaptable and accommodating to meet ever-changing needs of resource management: must be able to work on multiple projects simultaneously. Calm and methodical with the ability to communicate effectively with creative and project management staff, engendering trust and respect. An independent self-starter who anticipates project requirements and plans ahead. Expertise with Audio and Video systems, theatrical lighting systems, intercom matrices, KVM systems, digital audio systems. Experience with audio video production system design, system configuration and installations, in the U.S. and internationally. Understanding of mechanical/electrical needs as it relates to event production spaces (Acoustical Requirements, optimal room orientations, lighting grids, power distribution, etc.). Supervisory: No



Senior Manager, Video Retention Marketing - (El Segundo, California, United States)

Sat, 18 Nov 2017 02:32:33 GMT

This role defines market requirements to increase product and/or service volume, revenue, and customer satisfaction. Details include: Coordinate with Collections team to track funnel of customers in the non-pay pipeline Identify and implement proactive customer treatments to reduce the number of customers that enter delinquent status Identify and implement strategies to increase the rate of delinquent customers returning to “good standing” Forecast and track involuntary churn improvements, and report findings to senior management Analyze and counsel on complex problems, new projects, strategic analysis, and system development Plan for the effective development and implementation of longer term marketing projects Manage a project team to support the forecasting, scheduling and coordination of resources as needed to achieve results Promote customer awareness and field sales effectiveness through marketing communication projects and consults with product management to access program impact Background of a successful candidate: 3+ years’ related, relevant marketing experience Proficiency with MS Office Bachelor’s degree in Marketing, Business or related discipline preferred AT&T is an Affirmative Action/Equal Opportunity Employer, and we are committed to hiring a diverse and talented workforce. EOE/AA/M/F/D/V



Sr. Manager, Marketing Test & Execution, Reactive Retention Strategy - (El Segundo, California, United States)

Sat, 18 Nov 2017 02:32:33 GMT

Our TV business is under siege. Cable companies with 100MB speeds are bundling with TV and phone service and offering our customers significant monthly savings. Streaming services like Netflix are being supplementing with live TV streaming products that offer a real alternative to satellite or cable. In this tough competitive environment, our job is to reduce the number of customers leaving the franchise. Not just a small number but 20% less than last year to churn levels we haven’t seen since 2015. This job is not for the faint-hearted. You’ll drive our retention journey This position will be key in delivering our retention credits that are the key to keeping customers. In an increasingly competitive environment, retention credits are our secret weapon. Matching the right customer to the right offer is key. Your job will be to evolve from 4,000 customers segments to over 20,000. You’ll not just improve our segmentation. You’ll constantly try new offers to ensure our customers stay. For some customers, price is critical. Others love HBO. Some are sports addicts. Profitably saving customers will be your mission. Critically though, you’ll help drive a change in how we look at retention in the Entertainment Group. You’ll help transform our thinking from individual product retention to a household view where we value all of your relationships and present offers, value and products accordingly. We’ve never done this before. You’ll be an innovator that enjoys blazing new trails. A marketing Davy Crockett! We’re looking for Exceptional If you enjoy the thrill of high octane day to day responsibilities combined with the challenge of creating strategic step change, this role’s for you. You’ll be great at what you do and have a passion for the customer but a focus on business results. You will be strategic, analytical, a change agent and yet someone who has strong team followership. You’ve been successful to date but ready for your next challenge. Your current boss will be devastated that you’re leaving. What will you do day to day? This position will be responsible for the development, testing and execution of channel and stakeholder marketing plans that will define how product, service and promotional offers are presented to existing customers in each of the Entertainment Group channels of Telephony (Sales and Service), Retail and Digital as well as the execution of multi-channel offers. Design, manage and implement testing strategy and offer execution to optimize and maximize Retention and Cross-Sell offers to existing customers in all channels. Flawless execution of multi-channel offers with a keen eye on operational readiness and seamless integration. Serve as primary interface and subject matter expert for day-to-day interactions with the Retention Offer Strategy, Product, Sales, Service, Business Analytics, Operations and Digital Teams. Utilize multiple inputs, including competitive intelligence and customer data/reporting, to monitor effectiveness of KPIs. Track, analyze and communicate key retention metrics to senior leadership. Work prioritization, forecasting, scheduling and coordinating resources within assigned projects Qualifications: 3+ years of related marketing experience, preferably in customer retention but could also be in strategic analysis, loyalty, finance or CLM. Strong analytical skills – ability to use reporting and analysis to glean insights, tell a story and drive decision-making Great at rallying partners to do the best wor[...]



Lead Marketing Manager of Testing, Reactive Retention Strategy - (El Segundo, California, United States)

Sat, 18 Nov 2017 02:32:46 GMT

Our TV business is under siege. Cable companies with 100MB speeds are bundling with TV and phone service and offering our customers significant monthly savings. Streaming services like Netflix are being supplementing with live TV streaming products that offer a real alternative to satellite or cable. In this tough competitive environment, our job is to reduce the number of customers leaving the franchise. Not just a small number but 20% less than last year to churn levels we haven’t seen since 2015. This job is not for the faint-hearted. You’ll drive our retention journey. This position will be key in delivering our retention credits that are the key to keeping customers. In an increasingly competitive environment, retention credits are our secret weapon. Matching the right customer to the right offer is key. Your job will be to evolve from 4,000 customers segments to over 20,000. You’ll not just improve our segmentation. You’ll constantly try new offers to ensure our customers stay. For some customers, price is critical. Others love HBO. Some are sports addicts. Profitably saving customers will be your mission. Critically though, you’ll help drive a change in how we look at retention in the Entertainment Group. You’ll help transform our thinking from individual product retention to a household view where we value all your relationships and present offers, value and products accordingly. We’ve never done this before. You’ll be an innovator that enjoys blazing new trails. A marketing Davy Crockett! We’re looking for Exceptional If you enjoy the thrill of high octane day to day responsibilities combined with the challenge of creating strategic step change, this role is for you. You’ll be great at what you do and have a passion for the customer but a focus on business results. You will be strategic, analytical, a change agent and yet someone who has strong team followership. You’ve been successful to date but ready for your next challenge. Your current boss will be devastated that you’re leaving. What will you do day to day? This position will be working closely with the Business Analytics and Call Center Operations teams to understand daily churn trends and provide testing strategy to understand which solutions are best for solving specific customer churn issues. Serve as primary interface and subject matter expert for day-to-day guidance on creating new retention offer tests. Track effectiveness of new tests and offer changes by customer cohorts. Recommend whether or not to proceed to full rollout of tested offers. Design tests across multiple products & multiple channels to measure effectiveness of using one product to save another. This type of experience will get our attention: 5+ years of related marketing experience, preferably in customer retention but could also be in strategic analysis, loyalty, finance or CLM. Strong analytical skills – ability to use reporting and analysis to glean insights, tell a story and drive decision-making. Great at rallying partners to do the best work of their career. Ability to build strong collaborative relationships with a diverse range of partners. Strong targeting and segmentation skills – ability to use data and insights to develop targeting and segmentation strategies for marketing campaigns. Ability to simply and effectively communicate complex concepts and product stories. Ability to thrive in a fast-paced environment with multiple priorities. Ability to leverage mul[...]



Lead Manager, Video Retention Marketing - (El Segundo, California, United States)

Sat, 18 Nov 2017 02:32:46 GMT

This role projects and forecasts future marketing needs in support of marketing initiatives. Details include: Coordinate with Collections team to track funnel of customers in the non-pay pipeline Identify and implement proactive customer treatments to reduce the number of customers that enter delinquent status Identify and implement strategies to increase the rate of delinquent customers returning to “good standing” Forecast and track involuntary churn improvements, and report findings to senior management Contribute to the development of new principles and concepts Position projects, or forecasts future marketing needs, by applying advanced marketing principles, theories and concepts to create and design strategic responses for various marketing projects Evaluate the impact on strategic marketing planning objectives and strategies Lead long-range projects, requiring experience with diverse marketing theories and techniques Apply advanced principles, theories and concepts Contribute to the development of new principles and concepts May utilize considerable working knowledge of other major areas and the skill to integrate and communicate that information Background of a successful candidate: 5+ years’ related, relevant marketing experience Proficiency with Power Point and Excel Bachelor’s degree in Marketing, Business or related discipline preferred AT&T is an Affirmative Action/Equal Opportunity Employer, and we are committed to hiring a diverse and talented workforce. EOE/AA/M/F/D/V



Lead Manager, Emerging Digital & Social Media - (El Segundo, California, United States)

Sat, 25 Nov 2017 16:32:11 GMT

AT&T has long been known as a Telephone company, and a very successful one. But what people do with their phones is changing, and AT&T is changing with it. Consumers don’t just want their phones for talking, texting and surfing - they’re fast becoming the center of our entertainment too, streaming live TV that you can play on almost any screen. AT&T’s Entertainment Group is at the center of this transformation with integrated Wireless, Internet and DIRECTV products that seamlessly integrate to bring consumers the entertainment they want, the way they want it. The Entertainment Group’s Advertising Team is responsible for driving consumer awareness and understanding of this transformation, making AT&T distinctive from competitors, driving both short term sales and long term value. As Lead Manager, Emerging Digital & Social Media on the Advertising Team you will be responsible for working with platform partners to keep AT&T at the forefront of what’s possible: Reporting to the Director, Emerging Digital & Social Media, drive Digital & Social Media strategy, working with internal teams such as, PR, advertising, e-commerce Innovate and create new digital and social media possibilities Act as liaison to emerging and established platforms – developing ideas that leverage the platforms to further the Entertainment Group’s business objectives Brief peers in the Advertising Team on new technologies and ad units, and the development of platform Alphas and Betas Work with internal business units to craft social media strategies to help support various products, devices, partnerships Provide analysis, recommendations and rationale for emerging digital and social marketing campaigns, while delivering revenue and profits consistent with fiscal year budget Evolve and implement reporting methodologies and processes Develop positive ROI programs and benchmark campaign results Act as subject matter expert, communicating internally and externally on social media Position Requirements: Six or more years' digital marketing/social media experience Managing paid social media advertising campaigns across multiple platforms such as Facebook, Twitter, Instagram and Snapchat Managing paid social media advertising campaigns for large national consumer brands Partnering with creative agencies Partnering with media agencies and media planning Strong analytics and reporting background Demonstrated ability to be a driver of change/ risk manager: experience in implementing next-generation marketing campaigns and supportive technology Ability to partner with and influence cross-functional teams Ability to develop and implement business plans Ability to prioritize and complete numerous deliverables as requested Proficient in Microsoft Excel and Power Point Bachelor’s degree in Business, Marketing, or Communications strongly preferred



Lead Retention Operations Manager, Video - (El Segundo, California, United States)

Wed, 29 Nov 2017 02:32:12 GMT

Want a job that commands attention? That’s exactly what our Marketing team members do every day. From grassroots efforts to major markets, you’ll connect our customers to the coolest offerings around. And thanks to big ideas and creative solutions, AT&T is one of the biggest brands in the world – leading the way across telecommunications, high-speed Internet and pay TV. Get in on the conversation. The Lead Retention Marketing Manager will develop and execute strategic requirements that meet DIRECTV’s Retention business objectives. This position will be accountable for developing and providing business and systems requirements, analysis discussions, and becoming the subject matter expert on product and offers that meet the needs of the marketing team. The Lead Marketing Manager is expected to work independently, as well as work with cross-functional groups (e.g. Retention, Marketing, Sales, Sales Operations, Customer Service, Business Analytics, Finance, Commercial Operations, Information Technology, etc.) to identify solutions and enhancements in support of company offers and products designed to achieve specific marketing goals. This position will require minimum travel to different corporate locations as needed. Responsibilities: Utilize multiple inputs, including competitive intelligence, program analytics and customer data, to develop retention programs and monitor effectiveness of program goals and objectives Work cross functionally with various departments such as Marketing, Information Technology, Business Analytics, Finance and Revenue strategy to determine the best solutions to meet business objectives and requirements Serve as primary interface and manager for day-to-day operations necessary to maintain key business goals Use effective time and project management skills to consistently meet deadlines and ensure preparedness for programs’ implementation, execution and subsequent program operations and performance tracking Work collaboratively with all levels of management and provide ongoing status of project and program objectives Drive change by modifying and creating business rules & requirements and working with other parts of the business to implement new processes and procedures that support products and offers in an integrated environment Understand, gather, document and effectively communicate program business requirements to cross functional partners and ensure that solutions meet the needs and objectives of the marketing and retention stakeholders Facilitating meetings and proactively work action items, and ensure that issues are brought to resolution Communicating program status (to key stakeholders and Sr. Management) Qualifications: 3-5 years relevant marketing experience Excellent Program and Project Management skills Ability to champion ideas and execute in an expedited timeframe Proficiency in standard MS Office applications Knowledge of call center operations and activities is a plus Travel required (up to 25%) Demonstrated success managing marketing retention projects Demonstrated ability to analyze complex issues Bachelor’s Degree in Business Administration or related discipline preferred AT&T is an Affirmative Action/Equal Opportunity Employer, and we are committed to hiring a diverse and talented workforce. EOE/AA/M/F/D/V



Lead Marketing Manager - (Redmond, Washington, United States)

Wed, 29 Nov 2017 02:32:12 GMT

Our TV business is under siege. Cable companies with 100MB speeds are bundling with TV and phone service and offering our customers significant monthly savings. Streaming services like Netflix are being supplementing with live TV streaming products that offer a real alternative to satellite or cable. In this tough competitive environment, our job is to reduce the number of customers leaving the franchise. Not just a small number but 20% less than last year to churn levels we haven’t seen since 2015. This job is not for the faint-hearted. You’ll drive our retention journey. This position will be key in delivering our retention credits that are the key to keeping customers. In an increasingly competitive environment, retention offers are our secret weapon. Matching the right customer to the right offer is key. Your job will be to evolve from 10 customers segments to over 10,000. You’ll not just improve our segmentation. You’ll constantly try new offers to ensure our customers stay. For some customers, price is critical. Others love their Smartphone and Unlimited Data. And others love streaming their DIRECTV. Profitably saving customers will be your mission. Critically though, you’ll help drive a change in how we look at retention in the Entertainment Group. You’ll help transform our thinking from individual product retention to a household view where we value all your relationships and present offers, value and products accordingly. We’ve never done this before. You’ll be an innovator that enjoys blazing new trails. A marketing Lewis & Clark! We’re looking for Exceptional If you enjoy the thrill of high octane day to day responsibilities combined with the challenge of creating strategic step change, this role is for you. You’ll be great at what you do and have a passion for the customer but a focus on business results. You will be strategic, analytical, a change agent and yet someone who has strong team followership. You’ve been successful to date but ready for your next challenge. Your current boss will be devastated that you’re leaving. What will you do day to day? This position will be working closely with the Business Analytics and Call Center Operations teams to understand churn trends and provide testing strategy to understand which solutions are best for solving specific customer churn issues. Serve as primary interface and subject matter expert for day-to-day guidance on creating new retention offer tests. Track effectiveness of new tests and offer changes by customer cohorts. Recommend whether or not to proceed to full rollout of tested offers. Design tests across multiple products & multiple channels to measure effectiveness of using one product to save another. This type of experience will get our attention: 5+ years of related marketing experience, preferably in customer retention but could also be in strategic analysis, loyalty, finance or CLM. Strong analytical skills – ability to use reporting and analysis to glean insights, tell a story and drive decision-making. Great at rallying partners to do the best work of their career. Ability to build strong collaborative relationships with a diverse range of partners. Strong targeting and segmentation skills – ability to use data and insights to develop targeting and segmentation strategies for marketing campaigns. Ability to simply and eff[...]



Marketing Manager, Decision Logic Quality Assurance - (El Segundo, California, United States)

Wed, 29 Nov 2017 02:33:54 GMT

AT&T Entertainment Group is changing the way the world experiences entertainment. We’re delivering cutting edge products and services that redefine the future. Innovation is at the heart of what we do and we’re revolutionizing the way our customers access content anytime, anywhere. With premier video services like DIRECTV and U-Verse to our newest streaming service, DIRECTV NOW, our industry leading team is at the forefront of making it all happen. Together, we’re creating the best entertainment and communications experience in the world. Our MarTech team is looking for an experienced, detail oriented and analytical leader to develop and execute test plans, including operational support for the offer prioritization and decisioning platform in our El Segundo, CA offices. You will identify process improvements, system enhancements and coordinate with cross functional teams to ensure the best experience for our customers. You will have the opportunity to partner cross functionally to test changes within the decisioning system that enables our Marketing strategy. Additionally, the you will support the tracking and manage to resolution any production issues relating to the offer decisioning platform. This position may require 10% travel to on-shore call centers. Details include: Write and execute test cases for stakeholder driven changes to our Marketing offers and prioritization Prioritize, distribute and manage personal workload of test cases daily Use SQL to query customers to meet test case standards Testing of system changes for departmental and company-wide changes (UAT) Document and maintain testing standards for day to day changes Ability to identify process weaknesses and successfully advocate and implement improvements to a dynamic team Understand and effectively communicate business requirements of projects to Information Technology, and ability to assess whether the systems delivery will meet the business requirement and/or the impact to the customer Review company initiatives and understand how they impact customers and work with Customer Care to ensure that Customer Service Representatives are prepared and educated Work closely with all levels of the organization to determine process improvements related to our offer prioritization platform and governance process Work collaboratively with all levels of management and provide ongoing status reports to cross functional business partners Consolidate information and present to senior management in a clear and concise manner The background of the successful candidate includes: 2-4 years of testing experience Highly proficient with reading of XMLs Proficiency in SQL Excellent communication skills including an ability to communicate and work effectively with business and technical managers and diverse cross-functional groups Knowledge of call center systems and technology Self-directed, organized and detail-oriented as well as an ability to multitask and work effectively in a fast-paced environment Strong problem solving and analytical skills with prior experience in system testing Ability to champion ideas and execute in an expedited timeframe Demonstrated ability to analyze complex issues Results-oriented Ability to accommodate change and adapt accordingly Proficiency in standard MS Office applications Occasional travel required (up to 10%) Desired: Bachelor[...]



Market Research & Analysis Manager - (New York, New York, United States)

Wed, 29 Nov 2017 16:32:56 GMT

Overall Purpose: Responsible for analyzing data and forecasting potential sales of a product or service. Key Roles and Responsibilities: Analyzes and prepares forecasts and recommendations in the areas of product preferences, sales coverage, market size, penetration, marketing practices and sales trends Researches market conditions in local, regional or national area to determine potential sales of a product or service Uses advanced knowledge of the principles and practices within a professional or market research field or recognized body of formal knowledge to perform market research and analysis Formulates complex problem analysis utilizing computer-modeling techniques Plans for the effective development and implementation of longer-term market research projects Education: Prefer a Bachelor’s degree Experience: Prefer 5-7 years of experience in area of responsibility Supervisory: No



Sr. Manager, Programmatic, Digital Operations - (New York, New York, United States)

Sat, 02 Dec 2017 02:32:14 GMT

Sr. Manager, Programmatic, Digital Operations Key Roles and Responsibilities: Responsible for campaign management and planning for programmatic business; including setting up deal ID’s, analyzing campaign performance, suggesting optimizations to increase performance and meet KPI’s established by the clients Collaborate with management, AdOps and Sales teams to create and implement best practices for deal creation, management and execution to ensure organization and efficiency within the programmatic business Build and foster relationships with key stakeholders, both internally and externally, to help fully understand and collaborate to ensure campaign deliverables are met Provide inventory availability on an ad hoc basis to ensure campaign objectives can be met based on targeting requirements Monitor SSP performance on daily basis looking at overall health and campaign performance, including but not limited to analyzing ad requests, bids, wins, impressions, fill rate, conversion rate, spend Identify and troubleshoot performance issues with internal (Sales & AdOps) and external teams (SpotX/clients) Educate internal teams and clients on our targeting capabilities and limitations Compile and send campaign reporting showing deal health to clients to help foster deal ID usage and increase performance Communicate with clients on a consistent basis to encourage deals utilization, understand how deals will be transacted against and increase spend on low activity deals



Manager, Retention Analytics (El Segundo, CA) - (El Segundo, California, United States)

Tue, 05 Dec 2017 16:32:24 GMT

Do you have a passion for digging for answers in data, solving problems that nobody else can solve, segmentation and statistical methods? How about testing and validating advanced approaches and techniques to elevate an already strong, robust, established team? One of the most important aspects of this position is to take very large quantities of customer data and analytic results and condense it down into a coherent story with clear, easy to follow conclusions, implications informed by knowledge of the business, and actionable recommendations. If this sounds like you, keep reading. AT&T Entertainment group is looking for a talented, highly motivated individual with a strong quantitative orientation, a broad knowledge of math, statistics and business, hands-on data analysis skills and exceptional strategic thinking to join our Analytics organization. You are the person who gives meaning to the data. You are the type of person who can identify the “why” or “so what” from data distilled from various sources. You can demonstrate your extensive experience doing hands-on analysis and strategic thinking, as well as showcase your experience manipulating large datasets using computer languages (SQL/SAS) and summarize the data into insights and communicate your findings and recommendations with our marketing partners, and other organizations. Key areas of focus include: - Investigate and conduct deep dives into data to understand churn, acquisition and revenue trends - Partner closely with marketing teams for multi-product customer segmentation - Retention and campaign optimization - Expand test/learn to Uverse, Mobility products and Revenue analytics Skills needed to be successful: 3+ years of experience in data analytics or related field BS/BA in business, mathematics, statistics, computer science or related quantitative fields Proficient in SAS and/or SQL Experience with large transactional databases Must possess a solid understanding of basic statistics and consumer marketing Experience in large media, technology, eCommerce, or other subscription based company is a plus AT&T is an Affirmative Action/Equal Opportunity Employer, and we are committed to hiring a diverse and talented workforce. EOE/AA/M/F/D/V



Flagship Associate Marketing Communications Media Production - (San Francisco, California, United States)

Wed, 06 Dec 2017 16:32:26 GMT

Overall Purpose: Responsible for creative development, production, and content quality of assigned programs. Supports media production needs of AT&T through production of various media resources. Provides administrative support in the planning and implementation of marketing communications projects in the areas of advertising, promotional programs, public relations, trade shows and internet board communications. Collaborates with leadership on brand management projects, including managing brand strategy and implementation within media production. All candidates applying for this role will have to submit a portfolio Key Roles and Responsibilities: Supports media production needs of the Union Square Flagship Store through production of various media resources. Performs a variety of functions in the ideation, approval, preparation and execution of final audiovisual products (film or videos) for training, sales, promotion, documentation, and other communicative purposes for both internal and external audiences. Prepares materials for internal and external presentations on products, business plans and management issues. Handles request for documentation supporting communications policies and procedures. Requires working knowledge of company products, company functions, marketing and/or service policies and procedures. Requires advanced experience with Adobe Creative Suite of products for both still and video production. Is agile in completing assignments – accepts and implements creative changes with a positive mindset. Must possess creative curiosity and be driven to learning and innovating. Assist to develop the full scope of creative content, production and cost or benefit decisions for assigned programs. Maintains the creative vision and look and feel of programs, aligned with department's vision. Performs editing of final product. Partners with operations to ensure required delivery. Experience collaborating on social media campaigns with both copy and visuals. Demonstrated history of beating deadlines and budgets without compromising quality. Experienced in social media campaigns from a 360 degree point of view point. Collaborate and contribute on complex, high profile, innovative productions. Implements assigned work independently. Qualifications Principal Competencies: * Accuracy and Attention to Detail * Advertising * Animation Design * Brand Management * Collaboration and Teamwork * Communicates Powerfully and Prolifically * Content Evaluation * Copywriting and Editing * Creativity * Customer Behavior and Preferences * Displays High Integrity and Honesty * Drives for Results * Entertainment Industry * Graphic Design * Graphic Visualization * Knowledge of Product Line * Media Production Scheduling & Control * Multimedia Technologies * Networking * Organizational Communications * Project Management * Promotions * Publication Processes and Techniques * Relationship Management * Research and Verification * Special Effects Design * Solves Problems and Analyzes Issues * Takes Initiative * Video Editing * Web Publishing Tools Note: Additional skills / competencies may be added to t[...]



Lead Manager Events - (Dallas, Texas, United States)

Thu, 07 Dec 2017 02:32:39 GMT

This position is responsible for developing and executing a full-year event plan to promote and generate demand for AT&T solutions at key Industry Events. For all events supported by this position, the incumbent is responsible for program managing and leading cross-organizational teams to design and execute programs in support of each event in the full-year plan taking advantage of relevant merit-based and paid sponsorship opportunities to maximize program impact within the allotted budget. Responsibilities include designing an interactive and engaging demonstration experience, documenting program resource needs, managing to required staffing levels, performing onsite (and sometimes remote) execution of planned events caring for all program aspects (AT&T demo presence, keynotes, panels, client/analyst/media interviews, etc.). Responsibilities also include drafting marketing briefs, regular team communications, supportive sales communications, pre-event staff communications, etc. to ensure program launch readiness. Key to program success is the capturing of qualified leads for post-event follow-up, feeding appropriate contacts into post-event AT&T lead nurturing initiatives to maximize AT&T ROI from program investment, conducting post-event analysis to determine actions required to lift future program impact and/or drive future AT&T investment, reporting on said analysis, and recommending future investment and program enhancements. Education: Typically Bachelors of Arts degree or Bachelors of Science degree or equivalent combination of education and experience. Experience: Typically 5 - 8 years of experience in a related field. Extensive knowledge of trade show activities and venues preferred. Supervisory: No. Requirements: High-level of analytical thinking and problem-solving skills. Must have proven command of both written and oral communications skills. Prior large team management and customer-facing program management experience. Must be willing to travel (25+ %) with typical programs extending an average 3.5 days in length including some weekend travel. Desired: Bachelor Degree in Marketing or Business Administration.



Marketing Communications Manager - Verticals - (Dallas, Texas, United States)

Fri, 08 Dec 2017 16:32:42 GMT

The role is responsible for setting the strategic direction for Content Marketing for the Manufacturing, Finance, Retail, and Healthcare Verticals, executional responsibility for digital, editorial, experiential and sales content. Manufacturing Vertical experience as an added benefit. This individual will work closely with Vertical Channel Marketing, creative agency teams and other organizations across AT&T to effectively develop content, messaging and experience strategies to bring to life retail marketing strategy through content execution to accelerate growth and increase the profitability for the Manufacturing, Finance, Marketing, Retail, and Public Sector Verticals. The candidate will be accountable for positioning our capabilities to transform market awareness of AT&T as a leader and innovator within the vertical space. The candidate plays a fundamental role in the content strategy and the development of compelling creative concepts and specializes in providing relevant content for all media, including websites, print and collateral, videos, events and advertising. Responsibilities include taking complex data and turning it into persuasive copy directed at customers and all stakeholders. Responsible for stewardship of the AT&T business brand tone of voice and identity, compiles best practices, and quality control. May oversee work performed by others to ensure quality and serves as inspiration to the direction of the unit, while not directly managing people. Requires expert-level writing and editing skills, as well as an expert working knowledge of current web content development practices. Applies expert knowledge, principles, theories, concepts and writing ability to large and complex project deliverables. Must also work on multiple projects simultaneously and handle tight deadlines. Content strategist will support not only content needs, but executing a best in class user experience for our customers. Provides leadership with project forecasting, roadmap planning with marketing business partners to meet their objectives, preparing detailed plans and schedules, calculating resource allocation and assignment, providing ongoing coordination and tracking expense funding. Key Roles and Responsibilities : Collaborates with Vertical leaders to develop content strategy to deliver business objectives. Responsible for oversight of content and marketing communications execution in support of verticals. Skills required for content development: copy writing, layout and design services for marketing communications. Requires advanced knowledge of content strategy, marketing communications and content execution. Ability to articulate complex solutions and build out an impactful value proposition and marketing campaign to accelerate growth. Responsible for content strategy and distribution recommendations on digital platforms, industry events, forums, and content advertising in targeted publications for the vertical. Evaluates impact on marketing communication planning objectives and strategies. Responsible for monitoring of integrated communications, and fulfilling support functions in evaluating impact of content on strategic business objectives. Has advanced knowledge of brand voice principles; r[...]



Marketing Database Manager - (El Segundo, California, United States)

Fri, 08 Dec 2017 16:32:42 GMT

DUTIES: Administer, test, and implement computer databases, applying knowledge of database management systems for data-driven campaign communication program execution. Utilize data-driven campaign management software, including IBM Unica Campaign, Teradata, Teradata SQL Assistant, SAS and Putty. Use all data manipulation boxes and work extensively with derived fields, user variables, custom macros, triggers and SQL functions. Discuss campaign objectives with campaign managers. Perform pre-campaign count analysis using SQL scripts. Analyze data to monitor and evaluate campaign effectiveness to optimize campaigns. Perform hands-on direct marketing and databases and consumer-focused database marketing. Target marketing to customers using multi-channel communications. Segment customers and analyze customer data. Work with cross-functional teams and the ability to influence others without line authority. Utilize knowledge of multi-dimensional, relational databases and Cognos, SAS and SPSS. Monitor existing campaigns, trouble shoot technical issues and ensure the campaigns are executed efficiently and correctly. Define QA processes and methodologies in order to minimize errors. Manage campaigns from scratch to execution independently. Communicate and gather the campaign specifications and objectives from Marketing Managers. Execute direct marketing programs, including email, direct mail, and outbound marketing. Coordinate changes to computer databases. REQUIREMENTS: Requires a Master’s Degree or foreign equivalent degree in Computer Science or Marketing and two years of experience in the job offered or two years of experience in utilizing data-driven campaign management software, including IBM Unica Campaign, Teradata, Teradata SQL Assistant, and Putty; using all data manipulation boxes and work extensively with derived fields, user variables, custom macros, triggers and SQL functions; discussing campaign objectives with campaign managers; performing pre-campaign count analysis using SQL scripts; analyzing data to monitor and evaluate campaign effectiveness to optimize campaigns; performing hands-on direct marketing and databases and consumer-focused database marketing; targeting marketing to customers using multi-channel communications; segmenting customers and analyzing customer data; working with cross-functional teams and the ability to influence others without line authority; utilizing knowledge of multi-dimensional, relational databases and Cognos, SAS and SPSS. AT&T is an Affirmative Action/Equal Opportunity Employer, and we are committed to hiring a diverse and talented workforce. EOE/AA/M/F/D/V *np*



Lead Manager, Advertising - (El Segundo, California, United States)

Sat, 09 Dec 2017 16:32:29 GMT

AT&T has long been known as a Telephone company, and a very successful one. But what people do with their phones is changing, and AT&T is changing with it. Consumers don’t just want their phones for talking, texting and surfing - they’re fast becoming the center of our entertainment too, streaming live TV that you can play on almost any screen. AT&T’s Entertainment Group is at the center of this transformation with integrated Wireless, Internet and DIRECTV products that seamlessly integrate to bring consumers the entertainment they want, the way they want it. The Entertainment Group’s Advertising Team is responsible for driving consumer awareness and understanding of this transformation, making AT&T distinctive from competitors, driving both short term sales and long term value. As Lead Manager, Advertising you will lead some of the most exciting and high profile advertising campaigns in the country, from strategy through execution and in-market monitoring. A natural passion for the most fresh, distinctive and memorable ideas in the world Support your Director in the development of fully integrated advertising campaigns from strategy, through production, execution, monitoring and final campaign reporting Work with external agencies, platforms, and internal partners ensuring clear communication and flawless execution Manage regular reporting and analysis of the performance of programs providing optimization recommendations Collaborate with all internal departments, including Marketing, Media, Sponsorships, Segments, Promotions, Legal, Product, and e-Commerce to gain correct direction, information, approvals, and eliminate redundancies Lead project management with tracking against deadlines, production schedules, budgets and competitive response initiatives Manage schedules and calendars for team as needed Position Requirements: 7 or more years of marketing/advertising experience, with agency experience preferred Ambition to go far, fast Able to clearly and concisely articulate a persuasive point of view, both written and verbal Self-starter with an exceptional work ethic Thrive in fast paced, constantly changing environments An eye for detail A multi-tasker able to manage multiple things at once Exceptional project/program management skills Able to work with other groups and teams Highly proficient in PowerPoint, Excel and Word Bachelor’s degree in Business, Marketing, or Communications strongly preferred



Marketing Manager, Decision Logic Quality Assurance - (El Segundo, California, United States)

Sat, 09 Dec 2017 16:32:29 GMT

AT&T Entertainment Group is changing the way the world experiences entertainment. We’re delivering cutting edge products and services that redefine the future. Innovation is at the heart of what we do and we’re revolutionizing the way our customers access content anytime, anywhere. With premier video services like DIRECTV and U-Verse to our newest streaming service, DIRECTV NOW, our industry leading team is at the forefront of making it all happen. Together, we’re creating the best entertainment and communications experience in the world. Our MarTech team is looking for an experienced, detail oriented and analytical leader to develop and execute test plans, including operational support for the offer prioritization and decisioning platform in our El Segundo, CA offices. You will identify process improvements, system enhancements and coordinate with cross functional teams to ensure the best experience for our customers. You will have the opportunity to partner cross functionally to test changes within the decisioning system that enables our Marketing strategy. Additionally, the you will support the tracking and manage to resolution any production issues relating to the offer decisioning platform. This position may require 10% travel to on-shore call centers. Details include: Write and execute test cases for stakeholder driven changes to our Marketing offers and prioritization Prioritize, distribute and manage personal workload of test cases daily Use SQL to query customers to meet test case standards Testing of system changes for departmental and company-wide changes (UAT) Document and maintain testing standards for day to day changes Ability to identify process weaknesses and successfully advocate and implement improvements to a dynamic team Understand and effectively communicate business requirements of projects to Information Technology, and ability to assess whether the systems delivery will meet the business requirement and/or the impact to the customer Review company initiatives and understand how they impact customers and work with Customer Care to ensure that Customer Service Representatives are prepared and educated Work closely with all levels of the organization to determine process improvements related to our offer prioritization platform and governance process Work collaboratively with all levels of management and provide ongoing status reports to cross functional business partners Consolidate information and present to senior management in a clear and concise manner The background of the successful candidate includes: 2-4 years of testing experience Highly proficient with reading of XMLs Proficiency in SQL Excellent communication skills including an ability to communicate and work effectively with business and technical managers and diverse cross-functional groups Knowledge of call center systems and technology Self-directed, organized and detail-oriented as well as an ability to multitask and work effectively in a fast-paced environment Strong problem solving and analytical skills with prior experience in system testing Ability to champion ideas and execute in an expedited timef[...]



Lead Manager, Advertising - (El Segundo, California, United States)

Sat, 09 Dec 2017 16:32:29 GMT

AT&T has long been known as a Telephone company, and a very successful one. But what people do with their phones is changing, and AT&T is changing with it. Consumers don’t just want their phones for talking, texting and surfing - they’re fast becoming the center of our entertainment too, streaming live TV that you can play on almost any screen. AT&T’s Entertainment Group is at the center of this transformation with integrated Wireless, Internet and DIRECTV products that seamlessly integrate to bring consumers the entertainment they want, the way they want it. The Entertainment Group’s Advertising Team is responsible for driving consumer awareness and understanding of this transformation, making AT&T distinctive from competitors, driving both short term sales and long term value. As Lead Manager, Advertising you will lead some of the most exciting and high profile advertising campaigns in the country, from strategy through execution and in-market monitoring. A natural passion for the most fresh, distinctive and memorable ideas in the world Support your Director in the development of fully integrated advertising campaigns from strategy, through production, execution, monitoring and final campaign reporting Work with external agencies, platforms, and internal partners ensuring clear communication and flawless execution Manage regular reporting and analysis of the performance of programs providing optimization recommendations Collaborate with all internal departments, including Marketing, Media, Sponsorships, Segments, Promotions, Legal, Product, and e-Commerce to gain correct direction, information, approvals, and eliminate redundancies Lead project management with tracking against deadlines, production schedules, budgets and competitive response initiatives Manage schedules and calendars for team as needed Position Requirements: 7 or more years of marketing/advertising experience, with agency experience preferred Ambition to go far, fast Able to clearly and concisely articulate a persuasive point of view, both written and verbal Self-starter with an exceptional work ethic Thrive in fast paced, constantly changing environments An eye for detail A multi-tasker able to manage multiple things at once Exceptional project/program management skills Able to work with other groups and teams Highly proficient in PowerPoint, Excel and Word Bachelor’s degree in Business, Marketing, or Communications strongly preferred



Senior Manager, Advertising - (El Segundo, California, United States)

Sat, 09 Dec 2017 16:32:34 GMT

AT&T has long been known as a Telephone company, and a very successful one. But what people do with their phones is changing, and AT&T is changing with it. Consumers don’t just want their phones for talking, texting and surfing - they’re fast becoming the center of our entertainment too, streaming live TV that you can play on almost any screen. AT&T’s Entertainment Group is at the center of this transformation with integrated Wireless, Internet and DIRECTV products that seamlessly integrate to bring consumers the entertainment they want, the way they want it. The Entertainment Group’s Advertising Team is responsible for driving consumer awareness and understanding of this transformation, making AT&T distinctive from competitors, driving both short term sales and long term value. As Senior Manager, Advertising you will work on some of the most exciting and high profile advertising campaigns in the country, from strategy through execution and in-market monitoring A natural passion for the most fresh, distinctive and memorable ideas in the world Support your Lead Manager in the development of fully integrated advertising campaigns from strategy, through production, execution, monitoring and final campaign reporting Work with external agencies, platforms, and internal partners ensuring clear communication and flawless execution Manage regular reporting and analysis of the performance of programs providing optimization recommendations Collaborate with all internal departments, including Marketing, Media, Sponsorships, Segments, Promotions, Legal, Product, and e-Commerce to gain correct direction, information, approvals, and eliminate redundancies Lead project management with tracking against deadlines, production schedules, budgets and competitive response initiatives Manage schedules and calendars for team as needed Position Requirements: 5 or more years of marketing/advertising experience, with agency experience preferred Ambition to go far, fast Able to clearly and concisely articulate a persuasive point of view, both written and verbal Self-starter with an exceptional work ethic Thrive in fast paced, constantly changing environments An eye for detail A multi-tasker able to manage multiple things at once Exceptional project/program management skills Able to work with other groups and teams Highly proficient in PowerPoint, Excel and Word Bachelor’s degree in Business, Marketing, or Communications strongly preferred



Lead Manager, Diversity Advertising - (El Segundo, California, United States)

Sat, 09 Dec 2017 16:32:34 GMT

AT&T has long been known as a Telephone company, and a very successful one. But what people do with their phones is changing, and AT&T is changing with it. Consumers don’t just want their phones for talking, texting and surfing - they’re fast becoming the center of our entertainment too, streaming live TV that you can play on almost any screen. AT&T’s Entertainment Group is at the center of this transformation with integrated Wireless, Internet and DIRECTV products that seamlessly integrate to bring consumers the entertainment they want, the way they want it. The Entertainment Group’s Advertising Team is responsible for driving consumer awareness and understanding of this transformation, making AT&T distinctive from competitors, driving both short term sales and long term value. As Lead Manager, Diversity Advertising you will lead some of the most exciting and high profile advertising campaigns in the country, from strategy through execution and in-market monitoring: A natural passion for the most fresh, distinctive and memorable ideas in the world Deep understanding of the cultural context that Multicultural and Millennial consumers live in Support your Director in the development of fully integrated advertising campaigns from strategy, through production, execution, monitoring and final campaign reporting Work with external agencies, platforms, and internal partners ensuring clear communication and flawless execution Manage regular reporting and analysis of the performance of programs providing optimization recommendations Collaborate with all internal departments, including General Market Advertising, Marketing, Media, Sponsorships, Segments, Promotions, Legal, Product, and e-Commerce to gain correct direction, information, approvals, and eliminate redundancies Lead project management with tracking against deadlines, production schedules, budgets and competitive response initiatives Manage schedules and calendars for team as needed Position Requirements: 7 or more years of marketing/advertising experience, with agency experience preferred Able to clearly and concisely articulate a persuasive point of view, both written and verbal Self-starter with an exceptional work ethic and ambition to go far, fast Thrive in fast paced, constantly changing environments A multi-tasker able to manage multiple things at once with an eye for detail Bilingual (Spanish/English), able to seamlessly communicate in-language and in-culture Exceptional project/program management skills, able to work with other groups and teams Highly proficient in PowerPoint, Excel and Word Bachelor’s degree in Business, Marketing, or Communications strongly preferred



ABM Invoice Specialist - Maternity Leave Cover - (Bratislava, Bratislava, Slovakia)

Tue, 12 Dec 2017 02:35:35 GMT

Sr. Associate Access & Payable Billing will manage invoice receipt, upload and validation of invoices for MoW Telecom Suppliers and they will be a part of the Access Billing Management (ABM) team within Finance organization. Invoice management also involves regular communication and follow-up with telecom vendors mainly via e-mails and conference calls.



Billing Specialist for Suppliers (3rd party transport) - (Košice, Kosice, Slovakia)

Tue, 12 Dec 2017 02:35:35 GMT

Join our 3PT team in Access Billing Management (ABM) organization! We are part of Finance Billing Operations (FBO) and are looking for a new team member. Our team has presence in Slovakia (BA and KE), Hong Kong and US (GA). We are supporting US & MOW region. The Billing Specialist will manage relationships with suppliers and internal partners, being responsible for dispute resolution and invoice life-cycle.



Billing Specialist for Suppliers (3rd party transport) - (Bratislava, Bratislava, Slovakia)

Tue, 12 Dec 2017 02:35:35 GMT

Join our 3PT team in Access Billing Management (ABM) organization! We are part of Finance Billing Operations (FBO) and are looking for a new team member. Our team has presence in Slovakia (BA and KE), Hong Kong and US (GA). We are supporting US & MOW region. The Billing Specialist will manage relationships with suppliers and internal partners, being responsible for dispute resolution and invoice life-cycle.



ABM System Support - Programmer - (Bratislava, Bratislava, Slovakia)

Tue, 12 Dec 2017 16:39:41 GMT

Access Billing Management team is responsible for validating telecom circuit charges, processing invoices for payment, managing internal inventory mismatches and resolving disputes with telecom suppliers for access and backbone circuits in MOW region. Team is using various tools but mainly GAIM, the AT&T inventory and billing tool. For upload of invoices to GAIM, AT&T is using various vendor specific convertors to be able to automate invoice processing as much as possible.



Lead Video Product Marketing Manager Offer Execution - (El Segundo, California, United States)

Tue, 12 Dec 2017 16:41:34 GMT

Lead Video Product Marketing – Offer Execution Want a job driving impactful Marketing strategy for one of our key strategic portfolios – Video? In this role, you will get to do that and more. You will be part of a fast-moving, high energy, and talented team. You will get to think strategically, tactically, and creatively. Responsibilities: Your main responsibility will be to lead offer execution to drive penetration of Video through development of marketing messaging and testing, go-to-market strategy, and cross-functional collaboration on tactic execution and internal communications. Sounds like a lot, huh? Don’t worry. We got this! Collaborate with pricing/promotions and Legal teams on development and testing of video offers Develop succinct and powerful Marketing Briefs for all tactic owners Define impactful video offer messaging supported by research Develop offer assets with Creative Service Manage offer communication to all cross-functional partners; offer details, messaging, legal and key art Collaborate with all Direct Marketing, Retail, Digital/Social, Advertising and training teams to ensure product messaging is aligned and go-to-market dates Team up with internal communications to ensure sales teams have accurate training, sales tools with key competitive information and clear overview of offer details to drive new video gross ads Continuously analyze and seek opportunities to improve results including new offer ideation Development and management of annual video messaging calendar The Ideal Candidate: Passionate about Marketing and the impact it can have to the bottom line Has a positive, can-do attitude Possesses the flexibility to wear many hats as needed Is an incredibly fast learner who hits the ground running Has a track record of consistently exceeding expectations Has previous experience in Offer Execution, Product Marketing or Advertising Is an excellent communicator, no matter the medium Hears about a challenge, and gets excited Has the unique overlapping skillset of thinking creatively and analytically Has excellent presentation skills (both in person and in PowerPoint), ability to tailor messages based on audience Possesses the ability to quickly shift priorities in support of changing business needs