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Billing Specialist for Suppliers - Maternity Cover - (Košice, Kosice, Slovakia)

Tue, 12 Dec 2017 02:35:35 GMT

Join our 3PT team in Access Billing Management (ABM) organization! We are part of Finance Billing Operations (FBO) and are looking for a new team member. Our team has presence in Slovakia (BA and KE), Hong Kong and US (GA). We are supporting US & MOW region. The Billing Specialist will manage relationships with suppliers and internal partners, being responsible for dispute resolution and invoice life-cycle.



Billing Specialist for Suppliers - Maternity Cover - (Bratislava, Bratislava, Slovakia)

Tue, 12 Dec 2017 02:35:35 GMT

Join our 3PT team in Access Billing Management (ABM) organization! We are part of Finance Billing Operations (FBO) and are looking for a new team member. Our team has presence in Slovakia (BA and KE), Hong Kong and US (GA). We are supporting US & MOW region. The Billing Specialist will manage relationships with suppliers and internal partners, being responsible for dispute resolution and invoice life-cycle.



Lead Manager, Emerging Digital & Social Media - (El Segundo, California, United States)

Fri, 22 Dec 2017 20:10:45 GMT

AT&T has long been known as a Telephone company, and a very successful one. But what people do with their phones is changing, and AT&T is changing with it. Consumers don’t just want their phones for talking, texting and surfing - they’re fast becoming the center of our entertainment too, streaming live TV that you can play on almost any screen. AT&T’s Entertainment Group is at the center of this transformation with integrated Wireless, Internet and DIRECTV products that seamlessly integrate to bring consumers the entertainment they want, the way they want it. The Entertainment Group’s Advertising Team is responsible for driving consumer awareness and understanding of this transformation, making AT&T distinctive from competitors, driving both short term sales and long term value. As Lead Manager, Emerging Digital & Social Media on the Advertising Team you will be responsible for working with platform partners to keep AT&T at the forefront of what’s possible: Reporting to the Director, Emerging Digital & Social Media, drive Digital & Social Media strategy, working with internal teams such as, PR, advertising, e-commerce Innovate and create new digital and social media possibilities Act as liaison to emerging and established platforms – developing ideas that leverage the platforms to further the Entertainment Group’s business objectives Brief peers in the Advertising Team on new technologies and ad units, and the development of platform Alphas and Betas Work with internal business units to craft social media strategies to help support various products, devices, partnerships Provide analysis, recommendations and rationale for emerging digital and social marketing campaigns, while delivering revenue and profits consistent with fiscal year budget Evolve and implement reporting methodologies and processes Develop positive ROI programs and benchmark campaign results Act as subject matter expert, communicating internally and externally on social media Position Requirements: Six or more years' digital marketing/social media experience Managing paid social media advertising campaigns across multiple platforms such as Facebook, Twitter, Instagram and Snapchat Managing paid social media advertising campaigns for large national consumer brands Partnering with creative agencies Partnering with media agencies and media planning Strong analytics and reporting background Demonstrated ability to be a driver of change/ risk manager: experience in implementing next-generation marketing campaigns and supportive technology Ability to partner with and influence cross-functional teams Ability to develop and implement business plans Ability to prioritize and complete numerous deliverables as requested Proficient in Microsoft Excel and Power Point Bachelor’s degree in Business, Marketing, or Communications strongly preferred



Lead Marketing Database Manager - (El Segundo, California, United States)

Fri, 22 Dec 2017 20:10:45 GMT

Do emerging technologies, mountains of data and opportunities to drive business transformation motivate you? AT&T Entertainment group is looking for a highly motivated, tech savvy individual with a deep knowledge of marketing technology, tools, and methods for driving optimal digital, mail, SMS, email and social on a 1 to 1 basis at massive scale. We are looking for the kind of person who never takes no for an answer, pushes the limits on what is possible, cuts through bureaucracy, stimulates change and who inspires their colleagues to do the same. Areas of focus include: Lead cross-functional team in building the new AT&T MarTech data stack Work with data architects to build optimal data solutions that serve both online and offline activation, marketing and analytics Build relationships with external (Ad Agency, Digital/ Social partners) and internal clients to facilitate data and knowledge sharing Assure data security and regulatory / privacy compliance Skills needed to be successful: 5+ years’ experience with marketing data warehouses and technology tools Knowledge of Vertica, Hadoop, Hortonworks, Adobe DMP, AWS cloud, Teradata, Spark Technical project management experience Strong communicator Clickstream data and other log level digital data experience Identity graph management Tableau, SQL, Hive, Impala and Spark experience is a plus Experience in large media, technology, ecommerce, or other subscription based business knowledge is a plus Works well with others, leads by example and thrives in a cross functional diverse team Bachelor’s degree in a quantitative or qualitative discipline desired AT&T is an Affirmative Action/Equal Opportunity Employer, and we are committed to hiring a diverse and talented workforce. EOE/AA/M/F/D/V



Lead Manager, Advertising - (El Segundo, California, United States)

Fri, 22 Dec 2017 20:10:45 GMT

AT&T has long been known as a Telephone company, and a very successful one. But what people do with their phones is changing, and AT&T is changing with it. Consumers don’t just want their phones for talking, texting and surfing - they’re fast becoming the center of our entertainment too, streaming live TV that you can play on almost any screen. AT&T’s Entertainment Group is at the center of this transformation with integrated Wireless, Internet and DIRECTV products that seamlessly integrate to bring consumers the entertainment they want, the way they want it. The Entertainment Group’s Advertising Team is responsible for driving consumer awareness and understanding of this transformation, making AT&T distinctive from competitors, driving both short term sales and long term value. As Lead Manager, Advertising you will lead some of the most exciting and high profile advertising campaigns in the country, from strategy through execution and in-market monitoring. A natural passion for the most fresh, distinctive and memorable ideas in the world Support your Director in the development of fully integrated advertising campaigns from strategy, through production, execution, monitoring and final campaign reporting Work with external agencies, platforms, and internal partners ensuring clear communication and flawless execution Manage regular reporting and analysis of the performance of programs providing optimization recommendations Collaborate with all internal departments, including Marketing, Media, Sponsorships, Segments, Promotions, Legal, Product, and e-Commerce to gain correct direction, information, approvals, and eliminate redundancies Lead project management with tracking against deadlines, production schedules, budgets and competitive response initiatives Manage schedules and calendars for team as needed 7 or more years of marketing/advertising experience, with agency experience preferred Ambition to go far, fast Able to clearly and concisely articulate a persuasive point of view, both written and verbal Self-starter with an exceptional work ethic Thrive in fast paced, constantly changing environments An eye for detail A multi-tasker able to manage multiple things at once Exceptional project/program management skills Able to work with other groups and teams Highly proficient in PowerPoint, Excel and Word Bachelor’s degree in Business, Marketing, or Communications strongly preferred



Sr. Manager, Advertising - (El Segundo, California, United States)

Fri, 22 Dec 2017 20:10:45 GMT

AT&T has long been known as a Telephone company, and a very successful one. But what people do with their phones is changing, and AT&T is changing with it. Consumers don’t just want their phones for talking, texting and surfing - they’re fast becoming the center of our entertainment too, streaming live TV that you can play on almost any screen. AT&T’s Entertainment Group is at the center of this transformation with integrated Wireless, Internet and DIRECTV products that seamlessly integrate to bring consumers the entertainment they want, the way they want it. The Entertainment Group’s Advertising Team is responsible for driving consumer awareness and understanding of this transformation, making AT&T distinctive from competitors, driving both short term sales and long term value. As Senior Manager, Advertising you will work on some of the most exciting and high profile advertising campaigns in the country, from strategy through execution and in-market monitoring. A natural passion for the most fresh, distinctive and memorable ideas in the world Support your Lead Manager in the development of fully integrated advertising campaigns from strategy, through production, execution, monitoring and final campaign reporting Work with external agencies, platforms, and internal partners ensuring clear communication and flawless execution Manage regular reporting and analysis of the performance of programs providing optimization recommendations Collaborate with all internal departments, including Marketing, Media, Sponsorships, Segments, Promotions, Legal, Product, and e-Commerce to gain correct direction, information, approvals, and eliminate redundancies Lead project management with tracking against deadlines, production schedules, budgets and competitive response initiatives Manage schedules and calendars for team as needed 5 or more years of marketing/advertising experience, with agency experience preferred Ambition to go far, fast Able to clearly and concisely articulate a persuasive point of view, both written and verbal Self-starter with an exceptional work ethic Thrive in fast paced, constantly changing environments An eye for detail A multi-tasker able to manage multiple things at once Exceptional project/program management skills Able to work with other groups and teams Highly proficient in PowerPoint, Excel and Word Bachelor’s degree in Business, Marketing, or Communications strongly preferred



Market Research & Analysis Manager - (New York, New York, United States)

Tue, 26 Dec 2017 16:39:30 GMT

Overall Purpose: Responsible for analyzing data and forecasting potential sales of a product or service. Key Roles and Responsibilities: Analyzes and prepares forecasts and recommendations in the areas of product preferences, sales coverage, market size, penetration, marketing practices and sales trends Researches market conditions in local, regional or national area to determine potential sales of a product or service Uses advanced knowledge of the principles and practices within a professional or market research field or recognized body of formal knowledge to perform market research and analysis Formulates complex problem analysis utilizing computer-modeling techniques Plans for the effective development and implementation of longer-term market research projects Education: Prefer a Bachelor’s degree Experience: Prefer 5-7 years of experience in area of responsibility Supervisory: No



Market Research & Analysis Manager - (El Segundo, California, United States)

Wed, 27 Dec 2017 02:31:47 GMT

The Consumer & Competitive Intelligence team is seeking a Market Research & Analysis Manager to join us in our El Segundo office to support the competitive intelligence and strategic analysis needs of our Product, Field, and Marketing Leadership Teams, with a primary focus on AT&T’s Mobility line of business. The department is the voice of the consumer, the marketplace, and the competition within AT&T Entertainment Group, conducting market research, tracking competitive pricing, features and positioning, and developing actionable insights based on various data points. AT&T is positioned to provide consumers and businesses the integrated mobile, video and data solutions they want; we've put the pieces in place to become the premier integrated communications company in the world. The telecommunications and entertainment industries are evolving at a record pace, and it is critical for AT&T’s leadership to understand this dynamic and evolving competitive landscape. As such, the focus of the role is to develop and share insights to assist the company in developing strategies to maintain its leadership position in this space. Insights will be shared broadly throughout the organization, including with the CMO, his/her direct reports, executives across the organization, as well as product managers and colleagues in the field. DETAILS: Organize, plan, and execute on analyses; translate findings into business implications and/or recommendations Support our Product, Marketing, and Field leadership teams with relevant, actionable analyses that focus on industry trends, competitor strategies, emerging products/services/technologies Collaborate with research colleagues to provide a holistic view of the competitive landscape where AT&T participates (i.e. mobile, video, broadband) Strategic ad hoc analyses Develop presentations and reports for senior management Partner on cross functional teams to integrate data, insights, and recommendations into existing or developing company strategies, new products, and marketing tactics Integrate competitive intelligence and market research with secondary sources to craft logical and holistic stories that drive action REQUIRED: 3 or more years’ work experience with an emphasis on gathering data, conducting analyses, drawing conclusions, and formulating recommendations Experience in economic, strategic or management consulting Ability to think strategically and to develop a point of view Ability to champion ideas and execute in an expedited timeframe A committed passion for high quality results and unwavering attention to detail Proficiency in standard MS Office applications Dynamic interpersonal and teamwork skills Robust written and verbal communications skills Ability to manage multiple projects simultaneously in a fast-paced environment Experience in or working knowledge of telecommunications, with an emphasis on mobility DESIRED: Experience in or a working knowledge of media, entertainment and/or consumer products/services Bachelor’s Degree in Marketing, Business or related field of study AT&T is an Affirmative Action/Equal Opportunity Employer, and we are committed to hiring a diverse and talented workforce. EOE/AA/M/F/D/V



Manager, Retention Analytics (El Segundo, CA) - (El Segundo, California, United States)

Mon, 01 Jan 2018 16:34:22 GMT

Do you have a passion for digging for answers in data, solving problems that nobody else can solve, segmentation and statistical methods? How about testing and validating advanced approaches and techniques to elevate an already strong, robust, established team? One of the most important aspects of this position is to take very large quantities of customer data and analytic results and condense it down into a coherent story with clear, easy to follow conclusions, implications informed by knowledge of the business, and actionable recommendations. If this sounds like you, keep reading. AT&T Entertainment group is looking for a talented, highly motivated individual with a strong quantitative orientation, a broad knowledge of math, statistics and business, hands-on data analysis skills and exceptional strategic thinking to join our Analytics organization. You are the person who gives meaning to the data. You are the type of person who can identify the “why” or “so what” from data distilled from various sources. You can demonstrate your extensive experience doing hands-on analysis and strategic thinking, as well as showcase your experience manipulating large datasets using computer languages (SQL/SAS) and summarize the data into insights and communicate your findings and recommendations with our marketing partners, and other organizations. Key areas of focus include: - Investigate and conduct deep dives into data to understand churn, acquisition and revenue trends - Partner closely with marketing teams for multi-product customer segmentation - Retention and campaign optimization - Expand test/learn to Uverse, Mobility products and Revenue analytics Skills needed to be successful: 3+ years of experience in data analytics or related field BS/BA in business, mathematics, statistics, computer science or related quantitative fields Proficient in SAS and/or SQL Experience with large transactional databases Must possess a solid understanding of basic statistics and consumer marketing Experience in large media, technology, eCommerce, or other subscription based company is a plus AT&T is an Affirmative Action/Equal Opportunity Employer, and we are committed to hiring a diverse and talented workforce. EOE/AA/M/F/D/V



Market Research Analysis Manager - (New York, New York, United States)

Wed, 03 Jan 2018 16:37:27 GMT

AT&T AdWorks is a leader in audience targeted advertising. We enable advertisers to reach and engage a target audience while measuring response to their ads across screens. We combine unparalleled scale in addressable TV advertising with the ability to reach those same audiences across premium mobile and online video inventory. The AT&T AdWorks product suite includes: Addressable TV Advertising, TV Blueprint, AddressablePlusSM, Interactive TV and Premium Digital Video Advertising (including Otter Media properties). As a Market Research Analysis Manager, the successful candidate will: Work on a variety of cross-channel marketing analytics projects to improve customer targeting and marketing efficiencies with increasing ROI Analyze customer behavior and product subscription, as well as utilizing third party data and be responsible for creating campaign targets and assigning them with the most efficient AD channels Provide closed loop campaign reports or help 3 rd party vendors acting as safe heaven, to provide the campaign reports and insights, making recommendations for future campaign strategies Test and validate raw data, analytics method, statistical models and target lists, ensuring accuracy and clean to serve into campaign, working closely with 3 rd party data vendor, IT, and big data team Produce meaningful KPI dashboards Position Requirements: Degree educated in a quantitative or numerate discipline such as Math, Stats, Economics, Computer Science, or similar disciplines Minimum 4 to 5 years of experience in BI, Business Analytics or Data Science Excellent knowledge of SQL, Excel and SAS, R or equivalent statistical or machine learning language Experience using Tableau, Cognos or other OLAP cube/data visualization and reporting package Working knowledge of statistics, predictive modeling, and machine learning Must have worked in big data environment and have ability to deliver insights and recommendations to non-technical audiences



Lead Product Marketing Mgr - Cybersecurity Solutions - (Dallas, Texas, United States)

Thu, 04 Jan 2018 16:33:37 GMT

As the largest communications company in the world, more than 120 million customers count on us every day to deliver the wireless, Internet, data and advertising services that fuel their businesses and connect them to their world. You will find yourself connecting communications and technology with opportunities that will take you to places you never imagined. You don't have to be a tech whiz to join AT&T. It takes more than technology to keep us ahead of the curve, and thanks to our teams of legal/operations, marketing and finance whizzes, we do just that. Every day, each works to ensure the success of the company while they advance their own careers. What does it take to join us? We demand exceptional skills in your discipline and a real dedication to being the best. After all, we're asked to keep AT&T profitable and on the cutting edge, and at the same time, build on more than a century of innovation and success. We are a world leader in communications and entertainment, and we plan to keep on growing. Overview: At AT&T, we manage highly secure solutions to help protect what’s important to our customers. Overall Purpose: The Lead Product Marketing Manager - Managed Security Solutions will develop solution architectures for AT&T business customers to address their business, application and communications needs ; lead enabling and scaling next generation cyber security solutions such as firewalls, email security, web security, distributed denial of service solutions, threat detection, mobile and IoT security solutions. This role as full P&L responsibility for the product set including technology and managed solutions. This Lead Product Marketing Manager is pivotal in not only driving revenue growth within sales channels but also leading development in partnership with AT&T technology operations and other partner organizations on these product lines. Responsibilities include, but are not limited to: Conduct and document full product development plans and lifecycles including: Creating business cases, defining technical specs, managing projects and product features, and defining development priorities Translate business needs into technical solutions and document resources needed to build solutions specific for solution providers Develop product positioning and messaging that differentiates our products in the market Plan the launch of new products and releases and manage the cross-functional implementation of the plan Sales enablement – communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process Analyze internal and external performance data and utilize intelligence to further product development and business planning initiatives Leads cross-functional team in defining, developing, and delivering products/services based on AT&T product realization processes Collaborates closely with Technology Development/Operations, Sales, Customer Care, and 3rd-party vendors on solution delivery Ensures entire customer journey is cared for and well defined The successful candidate will be able to multi-task and thrive in a fast paced, entrepreneurial atmosphere, while also being effective within the matrix structure of a Fortune 100 environment. This individual will have a history of being an impact player and is comfortable taking personal ownership in the performance of his/her projects. Experience with cloud and/or security technology is required. Requirements : 3-5 years of professional experience in product marketing, management, or development 3 years of cyber security experience, preferably in a MSSP or security technology company CISSP and other[...]



Senior Manager, Advertising - (El Segundo, California, United States)

Fri, 05 Jan 2018 16:38:27 GMT

AT&T has long been known as a Telephone company, and a very successful one. But what people do with their phones is changing, and AT&T is changing with it. Consumers don’t just want their phones for talking, texting and surfing - they’re fast becoming the center of our entertainment too, streaming live TV that you can play on almost any screen. AT&T’s Entertainment Group is at the center of this transformation with integrated Wireless, Internet and DIRECTV products that seamlessly integrate to bring consumers the entertainment they want, the way they want it. The Entertainment Group’s Advertising Team is responsible for driving consumer awareness and understanding of this transformation, making AT&T distinctive from competitors, driving both short term sales and long term value. As Senior Manager, Advertising you will work on some of the most exciting and high profile advertising campaigns in the country, from strategy through execution and in-market monitoring A natural passion for the most fresh, distinctive and memorable ideas in the world Support your Lead Manager in the development of fully integrated advertising campaigns from strategy, through production, execution, monitoring and final campaign reporting Work with external agencies, platforms, and internal partners ensuring clear communication and flawless execution Manage regular reporting and analysis of the performance of programs providing optimization recommendations Collaborate with all internal departments, including Marketing, Media, Sponsorships, Segments, Promotions, Legal, Product, and e-Commerce to gain correct direction, information, approvals, and eliminate redundancies Lead project management with tracking against deadlines, production schedules, budgets and competitive response initiatives Manage schedules and calendars for team as needed Position Requirements: 5 or more years of marketing/advertising experience, with agency experience preferred Ambition to go far, fast Able to clearly and concisely articulate a persuasive point of view, both written and verbal Self-starter with an exceptional work ethic Thrive in fast paced, constantly changing environments An eye for detail A multi-tasker able to manage multiple things at once Exceptional project/program management skills Able to work with other groups and teams Highly proficient in PowerPoint, Excel and Word Bachelor’s degree in Business, Marketing, or Communications strongly preferred



Lead Manager, Diversity Advertising - (El Segundo, California, United States)

Fri, 05 Jan 2018 16:38:27 GMT

AT&T has long been known as a Telephone company, and a very successful one. But what people do with their phones is changing, and AT&T is changing with it. Consumers don’t just want their phones for talking, texting and surfing - they’re fast becoming the center of our entertainment too, streaming live TV that you can play on almost any screen. AT&T’s Entertainment Group is at the center of this transformation with integrated Wireless, Internet and DIRECTV products that seamlessly integrate to bring consumers the entertainment they want, the way they want it. The Entertainment Group’s Advertising Team is responsible for driving consumer awareness and understanding of this transformation, making AT&T distinctive from competitors, driving both short term sales and long term value. As Lead Manager, Diversity Advertising you will lead some of the most exciting and high profile advertising campaigns in the country, from strategy through execution and in-market monitoring: A natural passion for the most fresh, distinctive and memorable ideas in the world Deep understanding of the cultural context that Multicultural and Millennial consumers live in Support your Director in the development of fully integrated advertising campaigns from strategy, through production, execution, monitoring and final campaign reporting Work with external agencies, platforms, and internal partners ensuring clear communication and flawless execution Manage regular reporting and analysis of the performance of programs providing optimization recommendations Collaborate with all internal departments, including General Market Advertising, Marketing, Media, Sponsorships, Segments, Promotions, Legal, Product, and e-Commerce to gain correct direction, information, approvals, and eliminate redundancies Lead project management with tracking against deadlines, production schedules, budgets and competitive response initiatives Manage schedules and calendars for team as needed Position Requirements: 7 or more years of marketing/advertising experience, with agency experience preferred Able to clearly and concisely articulate a persuasive point of view, both written and verbal Self-starter with an exceptional work ethic and ambition to go far, fast Thrive in fast paced, constantly changing environments A multi-tasker able to manage multiple things at once with an eye for detail Bilingual (Spanish/English), able to seamlessly communicate in-language and in-culture Exceptional project/program management skills, able to work with other groups and teams Highly proficient in PowerPoint, Excel and Word Bachelor’s degree in Business, Marketing, or Communications strongly preferred



Lead Manager, Advertising - (El Segundo, California, United States)

Fri, 05 Jan 2018 16:38:27 GMT

AT&T has long been known as a Telephone company, and a very successful one. But what people do with their phones is changing, and AT&T is changing with it. Consumers don’t just want their phones for talking, texting and surfing - they’re fast becoming the center of our entertainment too, streaming live TV that you can play on almost any screen. AT&T’s Entertainment Group is at the center of this transformation with integrated Wireless, Internet and DIRECTV products that seamlessly integrate to bring consumers the entertainment they want, the way they want it. The Entertainment Group’s Advertising Team is responsible for driving consumer awareness and understanding of this transformation, making AT&T distinctive from competitors, driving both short term sales and long term value. As Lead Manager, Advertising you will lead some of the most exciting and high profile advertising campaigns in the country, from strategy through execution and in-market monitoring. A natural passion for the most fresh, distinctive and memorable ideas in the world Support your Director in the development of fully integrated advertising campaigns from strategy, through production, execution, monitoring and final campaign reporting Work with external agencies, platforms, and internal partners ensuring clear communication and flawless execution Manage regular reporting and analysis of the performance of programs providing optimization recommendations Collaborate with all internal departments, including Marketing, Media, Sponsorships, Segments, Promotions, Legal, Product, and e-Commerce to gain correct direction, information, approvals, and eliminate redundancies Lead project management with tracking against deadlines, production schedules, budgets and competitive response initiatives Manage schedules and calendars for team as needed Position Requirements: 7 or more years of marketing/advertising experience, with agency experience preferred Ambition to go far, fast Able to clearly and concisely articulate a persuasive point of view, both written and verbal Self-starter with an exceptional work ethic Thrive in fast paced, constantly changing environments An eye for detail A multi-tasker able to manage multiple things at once Exceptional project/program management skills Able to work with other groups and teams Highly proficient in PowerPoint, Excel and Word Bachelor’s degree in Business, Marketing, or Communications strongly preferred



Lead Strategic Pricing Manager - (El Segundo, California, United States)

Tue, 09 Jan 2018 02:32:36 GMT

AT&T Entertainment Group is changing the way the world experiences entertainment. We’re delivering cutting edge products and services that redefine the future. Innovation is at the heart of what we do and we’re revolutionizing the way our customers access content anytime, anywhere. With premier video services like DIRECTV and U-Verse to our newest streaming service, DIRECTV NOW, our industry leading team is at the forefront of making it all happen. Together, we’re creating the best entertainment and communications experience in the world. This role is responsible for the development and communication of strategic, financial, and administrative impacts in support of decisions based on a proposed or implemented pricing policy. The successful candidate will: Develop and communicate the strategic, financial, and administrative implications of proposed and/or implemented pricing policy Develop price recommendations to ensure compliance with policy and recommends positions for pricing and reimbursement strategies for current and future products across all relevant customer and market segments Position reviews competition to determine price of a new product for strategic insight and advise on final pricing contracts Formulate complex data modeling and financial analysis scenarios to interpret and develop pricing strategies and potential impacts 5-7 years of experience in a professional financial role with strong analytical requirements Previous costing and pricing experience, with a strong knowledge of financial analysis and computer modeling techniques In-depth understanding of telecom industry and varying competitive strategies Bachelor’s degree in a financial discipline and/or MBA is preferred



Senior Manager, Marketing Analytics - (El Segundo, California, United States)

Wed, 10 Jan 2018 02:32:30 GMT

Do you have a passion for digging for answers in data, solving problems that nobody else can solve, segmentation and statistical methods? How about using advanced skills in trend analysis, root cause analysis, other data analysis techniques to leverage data from internal and external sources to explain or predict behavior, solve a variety of business problems, and monetize products for sale? One of the most important aspects of this position is to take very large quantities of customer data and analytic results and condense it down into a coherent story with clear, easy to follow conclusions, implications informed by knowledge of the business, and actionable recommendations. If this sounds like you, keep reading. AT&T Entertainment group is looking for a talented, highly motivated individual with a strong quantitative orientation, a broad knowledge of math, statistics and business, hands-on data analysis skills and exceptional strategic thinking to join our Analytics organization. You are the person who gives meaning to the data. You are the type of person who can identify the “why” or “so what” from data distilled from various sources. You can demonstrate your extensive experience doing hands-on analysis and strategic thinking, as well as showcase your experience manipulating large datasets using computer languages (SQL/SAS) and summarize the data into insights and communicate your findings and recommendations with our marketing partners, and other organizations. Key areas of focus include: Gather, analyze, and interpret a wide variety of data to optimize marketing spend, targeting, and segmentation Projects include marketing target optimization, A/B test design and analysis, consumer segmentation, metric forecasting, and sales analysis Develop charts, tables, and other visual aids in support of findings Advise business partners with regards to patterns and relationships in the data to recommend business direction or outcomes Cross-product interaction analysis across the entire suite of AT&T products Skills needed to be successful: 5+ years of experience in data analytics, direct marketing, or related field BS/BA in business, mathematics, statistics, computer science or related quantitative fields preferred Proficient in SAS and/or SQL Experience with large transactional databases Must possess a solid understanding of basic statistics and consumer marketing Strong communication skills and ability to influence others Experience in large media, technology, ecommerce, or other subscription based company is a plus AT&T is an Affirmative Action/Equal Opportunity Employer, and we are committed to hiring a diverse and talented workforce. EOE/AA/M/F/D/V



Lead Manager, Wireless Pricing & Sales Analytics - (Atlanta, Georgia, United States)

Wed, 10 Jan 2018 16:32:21 GMT

Do you have a passion for developing analytics to support offer and sales strategy? One of the most important aspects of this position is to take very large quantities of customer wireless data and analytic results and condense it down into a coherent story with clear, easy to follow conclusions, implications informed by knowledge of the business, and actionable recommendations. If this sounds like you, keep reading. AT&T Entertainment Group is looking for a talented, highly motivated individual with a strong quantitative orientation, a broad knowledge of math, statistics and business, hands-on data analysis skills and exceptional strategic thinking to join our Analytics organization. You are the person who gives meaning to the data. You are the type of person who can identify the “why” or “so what” from data distilled from various sources. You can demonstrate your extensive experience doing hands-on analysis and strategic thinking, as well as showcase your experience manipulating large datasets using computer languages (SQL/SAS) and summarize the data into insights and communicate your findings and recommendations with our marketing partners, and other organizations. Key areas of focus include: Investigate and conduct deep dives into wireless data to understand churn, acquisition and revenue trends Partner closely with marketing teams for multi-product customer segmentation Expand test/learn to Mobility products and Revenue analytics Present findings and recommendations to senior leadership Skills needed to be successful: 5+ years of experience in data analytics or related field BS/BA in business, mathematics, statistics, computer science or related quantitative fields preferred Proficiency with SAS/SQL Tableau experience preferred Experience with large transactional databases Must possess a solid understanding of basic statistics and consumer marketing Experience in large media, technology, ecommerce, or other subscription based company is a plus AT&T is an Affirmative Action/Equal Opportunity Employer, and we are committed to hiring a diverse and talented workforce. EOE/AA/M/F/D/V 1772668



Lead Manager, Wireless Pricing & Sales Analytics - (El Segundo, California, United States)

Wed, 10 Jan 2018 16:32:21 GMT

Do you have a passion for developing analytics to support offer and sales strategy? One of the most important aspects of this position is to take very large quantities of customer wireless data and analytic results and condense it down into a coherent story with clear, easy to follow conclusions, implications informed by knowledge of the business, and actionable recommendations. If this sounds like you, keep reading. AT&T Entertainment Group is looking for a talented, highly motivated individual with a strong quantitative orientation, a broad knowledge of math, statistics and business, hands-on data analysis skills and exceptional strategic thinking to join our Analytics organization. You are the person who gives meaning to the data. You are the type of person who can identify the “why” or “so what” from data distilled from various sources. You can demonstrate your extensive experience doing hands-on analysis and strategic thinking, as well as showcase your experience manipulating large datasets using computer languages (SQL/SAS) and summarize the data into insights and communicate your findings and recommendations with our marketing partners, and other organizations. Key areas of focus include: Investigate and conduct deep dives into wireless data to understand churn, acquisition and revenue trends Partner closely with marketing teams for multi-product customer segmentation Expand test/learn to Mobility products and Revenue analytics Present findings and recommendations to senior leadership Skills needed to be successful: 5+ years of experience in data analytics or related field BS/BA in business, mathematics, statistics, computer science or related quantitative fields preferred Proficiency with SAS/SQL Tableau experience preferred Experience with large transactional databases Must possess a solid understanding of basic statistics and consumer marketing Experience in large media, technology, ecommerce, or other subscription based company is a plus AT&T is an Affirmative Action/Equal Opportunity Employer, and we are committed to hiring a diverse and talented workforce. EOE/AA/M/F/D/V



Marketing Test Lead, Media & Creative Performance - (El Segundo, California, United States)

Thu, 11 Jan 2018 02:32:22 GMT

As a member of the Digital Marketing team, you would partner across the team, media and creative agencies and the Digital Experience team to lead testing initiatives. This encompasses the media and creative across display, social, search and video efforts across multiple channels – desktop, tablet, mobile and in app. The focus of this role is to define the required tests, monitor the test coverage, and evaluate the overall outcome in conjunction with the team leads. The goal of testing is for learnings to grow and enhance how to go-to-market both in media and in creative. Looking at how to optimize across the full media funnel with engaging creative. All core principles of testing A/B, Multi Variate, Champion/Challenger, Audience, Retargeting, Remarketing will be utilized. Challenges will be to ensure that the results will be statistically significant and that learnings will translated to measurable business success. Need a formalized structure and dashboard defined, created and implemented. Details: Ensure that test scenarios are prepared in a structured way, prioritized to reflect business or technical priorities and are approved by appropriate stakeholders Create tests, prioritize the tests, monitor test execution and ensure results are tracked and recorded Prepare and maintain relevant test documentation, including test scripts, activity schedules, narrative and written reports, and visual progress charts Partner with and assist each tactic and team regarding the test planning, testing activity, and test results analysis Support associated resources as appropriate for the implementation of testing related activities Decision-making authority for the direction of the testing activities and setting the priorities for testing Liaison with third-party suppliers to ensure appropriate test coverage Monthly read outs for leads and leadership Create dashboard in conjunction with performance teams and agencies A successful background looks like this: 5+ years’ relevant marketing experience Demonstrated awareness of key business objectives, to ensure these are applied appropriately to all business activities Ability to identify business opportunities, and be aware of the associated risks Ability to contribute effectively towards the objectives of a team, and can share knowledge, ideas and information Awareness of the needs, objectives and constraints of those in other disciplines and functions Able to solve problems in a measured and creative way Capable of independently assessing a wide variety of tasks, and be proactive in relation to identifying and undertaking activities that are to the benefit of the business Good at acquiring an understanding of a problem or situation, and developing an approach to interacting with the situation Need to keep overall objectives and strategies in mind, and not be deflected by matters of detail Retaining objectivity and proper understanding of a problem or situation Good in application of relevant industry and process standards to all tasks undertaken Project management Bachelor’s degree in Marketing, Business or related field preferred AT&T is an Affirmative Action/Equal Opportunity Employer, and we are committed to hiring a diverse and talented workforce. EOE/AA/M/F/D/V 1801670



Marketing Test Lead, Media & Creative Performance - (Middletown, New Jersey, United States)

Thu, 11 Jan 2018 02:32:22 GMT

As a member of the Digital Marketing team, you would partner across the team, media and creative agencies and the Digital Experience team to lead testing initiatives. This encompasses the media and creative across display, social, search and video efforts across multiple channels – desktop, tablet, mobile and in app. The focus of this role is to define the required tests, monitor the test coverage, and evaluate the overall outcome in conjunction with the team leads. The goal of testing is for learnings to grow and enhance how to go-to-market both in media and in creative. Looking at how to optimize across the full media funnel with engaging creative. All core principles of testing A/B, Multi Variate, Champion/Challenger, Audience, Retargeting, Remarketing will be utilized. Challenges will be to ensure that the results will be statistically significant and that learnings will translated to measurable business success. Need a formalized structure and dashboard defined, created and implemented. Details: Ensure that test scenarios are prepared in a structured way, prioritized to reflect business or technical priorities and are approved by appropriate stakeholders Create tests, prioritize the tests, monitor test execution and ensure results are tracked and recorded Prepare and maintain relevant test documentation, including test scripts, activity schedules, narrative and written reports, and visual progress charts Partner with and assist each tactic and team regarding the test planning, testing activity, and test results analysis Support associated resources as appropriate for the implementation of testing related activities Decision-making authority for the direction of the testing activities and setting the priorities for testing Liaison with third-party suppliers to ensure appropriate test coverage Monthly read outs for leads and leadership Create dashboard in conjunction with performance teams and agencies A successful background looks like this: 5+ years’ relevant marketing experience Demonstrated awareness of key business objectives, to ensure these are applied appropriately to all business activities Ability to identify business opportunities, and be aware of the associated risks Ability to contribute effectively towards the objectives of a team, and can share knowledge, ideas and information Awareness of the needs, objectives and constraints of those in other disciplines and functions Able to solve problems in a measured and creative way Capable of independently assessing a wide variety of tasks, and be proactive in relation to identifying and undertaking activities that are to the benefit of the business Good at acquiring an understanding of a problem or situation, and developing an approach to interacting with the situation Need to keep overall objectives and strategies in mind, and not be deflected by matters of detail Retaining objectivity and proper understanding of a problem or situation Good in application of relevant industry and process standards to all tasks undertaken Project management Bachelor’s degree in Marketing, Business or related field preferred AT&T is an Affirmative Action/Equal Opportunity Employer, and we are committed to hiring a diverse and talented workforce. EOE/AA/M/F/D/V



Marketing Test Lead, Media & Creative Performance - (Richardson, Texas, United States)

Thu, 11 Jan 2018 02:32:22 GMT

As a member of the Digital Marketing team, you would partner across the team, media and creative agencies and the Digital Experience team to lead testing initiatives. This encompasses the media and creative across display, social, search and video efforts across multiple channels – desktop, tablet, mobile and in app. The focus of this role is to define the required tests, monitor the test coverage, and evaluate the overall outcome in conjunction with the team leads. The goal of testing is for learnings to grow and enhance how to go-to-market both in media and in creative. Looking at how to optimize across the full media funnel with engaging creative. All core principles of testing A/B, Multi Variate, Champion/Challenger, Audience, Retargeting, Remarketing will be utilized. Challenges will be to ensure that the results will be statistically significant and that learnings will translated to measurable business success. Need a formalized structure and dashboard defined, created and implemented. Details: Ensure that test scenarios are prepared in a structured way, prioritized to reflect business or technical priorities and are approved by appropriate stakeholders Create tests, prioritize the tests, monitor test execution and ensure results are tracked and recorded Prepare and maintain relevant test documentation, including test scripts, activity schedules, narrative and written reports, and visual progress charts Partner with and assist each tactic and team regarding the test planning, testing activity, and test results analysis Support associated resources as appropriate for the implementation of testing related activities Decision-making authority for the direction of the testing activities and setting the priorities for testing Liaison with third-party suppliers to ensure appropriate test coverage Monthly read outs for leads and leadership Create dashboard in conjunction with performance teams and agencies A successful background looks like this: 5+ years’ relevant marketing experience Demonstrated awareness of key business objectives, to ensure these are applied appropriately to all business activities Ability to identify business opportunities, and be aware of the associated risks Ability to contribute effectively towards the objectives of a team, and can share knowledge, ideas and information Awareness of the needs, objectives and constraints of those in other disciplines and functions Able to solve problems in a measured and creative way Capable of independently assessing a wide variety of tasks, and be proactive in relation to identifying and undertaking activities that are to the benefit of the business Good at acquiring an understanding of a problem or situation, and developing an approach to interacting with the situation Need to keep overall objectives and strategies in mind, and not be deflected by matters of detail Retaining objectivity and proper understanding of a problem or situation Good in application of relevant industry and process standards to all tasks undertaken Project management Bachelor’s degree in Marketing, Business or related field preferred AT&T is an Affirmative Action/Equal Opportunity Employer, and we are committed to hiring a diverse and talented workforce. EOE/AA/M/F/D/V 1801670



Marketing Test Lead, Media & Creative Performance - (Atlanta, Georgia, United States)

Thu, 11 Jan 2018 02:32:22 GMT

As a member of the Digital Marketing team, you would partner across the team, media and creative agencies and the Digital Experience team to lead testing initiatives. This encompasses the media and creative across display, social, search and video efforts across multiple channels – desktop, tablet, mobile and in app. The focus of this role is to define the required tests, monitor the test coverage, and evaluate the overall outcome in conjunction with the team leads. The goal of testing is for learnings to grow and enhance how to go-to-market both in media and in creative. Looking at how to optimize across the full media funnel with engaging creative. All core principles of testing A/B, Multi Variate, Champion/Challenger, Audience, Retargeting, Remarketing will be utilized. Challenges will be to ensure that the results will be statistically significant and that learnings will translated to measurable business success. Need a formalized structure and dashboard defined, created and implemented. Details: Ensure that test scenarios are prepared in a structured way, prioritized to reflect business or technical priorities and are approved by appropriate stakeholders Create tests, prioritize the tests, monitor test execution and ensure results are tracked and recorded Prepare and maintain relevant test documentation, including test scripts, activity schedules, narrative and written reports, and visual progress charts Partner with and assist each tactic and team regarding the test planning, testing activity, and test results analysis Support associated resources as appropriate for the implementation of testing related activities Decision-making authority for the direction of the testing activities and setting the priorities for testing Liaison with third-party suppliers to ensure appropriate test coverage Monthly read outs for leads and leadership Create dashboard in conjunction with performance teams and agencies A successful background looks like this: 5+ years’ relevant marketing experience Demonstrated awareness of key business objectives, to ensure these are applied appropriately to all business activities Ability to identify business opportunities, and be aware of the associated risks Ability to contribute effectively towards the objectives of a team, and can share knowledge, ideas and information Awareness of the needs, objectives and constraints of those in other disciplines and functions Able to solve problems in a measured and creative way Capable of independently assessing a wide variety of tasks, and be proactive in relation to identifying and undertaking activities that are to the benefit of the business Good at acquiring an understanding of a problem or situation, and developing an approach to interacting with the situation Need to keep overall objectives and strategies in mind, and not be deflected by matters of detail Retaining objectivity and proper understanding of a problem or situation Good in application of relevant industry and process standards to all tasks undertaken Project management Bachelor’s degree in Marketing, Business or related field preferred AT&T is an Affirmative Action/Equal Opportunity Employer, and we are committed to hiring a diverse and talented workforce. EOE/AA/M/F/D/V 1801670



Marketing Test Lead, Media & Creative Performance - (New York, New York, United States)

Thu, 11 Jan 2018 02:32:22 GMT

As a member of the Digital Marketing team, you would partner across the team, media and creative agencies and the Digital Experience team to lead testing initiatives. This encompasses the media and creative across display, social, search and video efforts across multiple channels – desktop, tablet, mobile and in app. The focus of this role is to define the required tests, monitor the test coverage, and evaluate the overall outcome in conjunction with the team leads. The goal of testing is for learnings to grow and enhance how to go-to-market both in media and in creative. Looking at how to optimize across the full media funnel with engaging creative. All core principles of testing A/B, Multi Variate, Champion/Challenger, Audience, Retargeting, Remarketing will be utilized. Challenges will be to ensure that the results will be statistically significant and that learnings will translated to measurable business success. Need a formalized structure and dashboard defined, created and implemented. Details: Ensure that test scenarios are prepared in a structured way, prioritized to reflect business or technical priorities and are approved by appropriate stakeholders Create tests, prioritize the tests, monitor test execution and ensure results are tracked and recorded Prepare and maintain relevant test documentation, including test scripts, activity schedules, narrative and written reports, and visual progress charts Partner with and assist each tactic and team regarding the test planning, testing activity, and test results analysis Support associated resources as appropriate for the implementation of testing related activities Decision-making authority for the direction of the testing activities and setting the priorities for testing Liaison with third-party suppliers to ensure appropriate test coverage Monthly read outs for leads and leadership Create dashboard in conjunction with performance teams and agencies A successful background looks like this: 5+ years’ relevant marketing experience Demonstrated awareness of key business objectives, to ensure these are applied appropriately to all business activities Ability to identify business opportunities, and be aware of the associated risks Ability to contribute effectively towards the objectives of a team, and can share knowledge, ideas and information Awareness of the needs, objectives and constraints of those in other disciplines and functions Able to solve problems in a measured and creative way Capable of independently assessing a wide variety of tasks, and be proactive in relation to identifying and undertaking activities that are to the benefit of the business Good at acquiring an understanding of a problem or situation, and developing an approach to interacting with the situation Need to keep overall objectives and strategies in mind, and not be deflected by matters of detail Retaining objectivity and proper understanding of a problem or situation Good in application of relevant industry and process standards to all tasks undertaken Project management Bachelor’s degree in Marketing, Business or related field preferred AT&T is an Affirmative Action/Equal Opportunity Employer, and we are committed to hiring a diverse and talented workforce. EOE/AA/M/F/D/V 1801670



Sr. Product Marketing Manager, Hispanic Segment - (El Segundo, California, United States)

Fri, 12 Jan 2018 02:32:33 GMT

AT&T Entertainment Group is changing the way the world experiences entertainment. We’re delivering cutting edge products and services that redefine the future. Innovation is at the heart of what we do and we’re revolutionizing the way our customers access content anytime, anywhere. With premier video services like DIRECTV and U-Verse to our newest streaming service, DIRECTV NOW, our industry leading team is at the forefront of making it all happen. Together, we’re creating the best entertainment and communications experience in the world. Our team operates in a consultative fashion, and oversees the strategic planning of marketing efforts targeting the Hispanic segment in the US for the Mobility Postpaid business. Your role on our team would be critical to the delivery of analytics-based marketing plans. The focus is on-going development of forward-looking plans and strategies that are based on deep knowledge of the competitive landscape, and Hispanic consumer. We’ve cultivated a dynamic environment to deliver what-if scenario plans quickly and adapt to change. This is an opportunity for you to realize how your efforts will drive the growth of our business, and increase the profitability of company products. The successful candidate will: Interface with company management, analytics and insights teams, and/or other internal and external business partners to overcome challenges and achieve business goals Maintain working knowledge of various company products to leverage growth opportunities. Evaluate impact on strategic marketing communication planning objectives and strategies Apply advanced principles, theories and concepts The background of the successful candidate includes: 5+ years strategic planning and marketing experience Proficiency with Microsoft Office products including Word, Power Point, Excel and Outlook Outstanding written and oral communication skills Exceptional organizational and problem-solving skills and proven ability to handle multiple tasks Spanish language proficiency, required Desired: Knowledge of wireless and TV terminology, products, and services Knowledge of entertainment industry and terminology Bachelor’s degree in Marketing or similar discipline; MBA is ideal AT&T is an Affirmative Action/Equal Opportunity Employer, and we are committed to hiring a diverse and talented workforce. EOE/AA/M/F/D/V



Lead Market & Research Analysis Manager - (Dallas, Texas, United States)

Sat, 13 Jan 2018 02:32:25 GMT

Primary role will include managing the interface with industry analysts and performing a wide range of investigative studies to assess AT&T’s competitive position in key verticals of Finance, Health Care, Manufacturing, Retail and Public Sector (federal, state, local & education). Requires capabilities to not only analyze market trends compared to AT&T strategies, but also effectively persuade in both written and verbal communications and differentiation compared to other market players and dynamics. With competitive intelligence gained, the individual will provide insights to market share analysis, effectiveness of current marketing/sales programs and feasibility of new products. Provides research findings and works with marketing management to facilitate development of effective marketing plans and programs. Provides consultation to all levels of marketing on the identification of marketing opportunities, and aids in the assessment of departmental opportunities for improvements in marketing information. Key Roles and Responsibilities: Interfaces with industry analysts effectively communicating AT&T’s strategies and differentiation from other competitors Manages cross organizational efforts to collect and define AT&T market position and strategies Interfaces with all levels of the organization and effectively communicates with senior level industry analysts Provides comprehensive analysis and marketing research to marketing and business planning Accesses, verifies, and organizes market trends, competitive intelligence and sales data Responsible for defining requirements for analysis and assessing potential business impact Applies advanced principles, theories, and concepts to recommendation formulation. Projects or forecasts future market research needs and evaluates impact on strategic market planning objectives and strategies Decisions have a profound impact on the total organization Determines methods and procedures on new assignments, and may provide guidance to other personnel. Education: Bachelor’s Degree is not required, but Bachelor’s Degree is preferred. MBA is a plus. Experience: Typically requires 5-7 years of experience in market research or analyst relations. Experience in one or more of the following verticals is desired: Finance, Health Care, Manufacturing, Retail, and Public Sector. Supervisory: No. Required Qualifications: Candidate must demonstrate strong communication and presentation skills across many roles and levels of management. Candidates must demonstrate strong relationship building and influencing skills with external organizations. Candidates must have strong critical thinking skills. Candidates must be able to project manage across multiple disciplines and operate in a matrixed environment. Microsoft Word, Excel and PowerPoint experience is required.



Sr Mkt Research & Anlys Mgr - (Los Angeles, California, United States)

Wed, 17 Jan 2018 16:32:21 GMT

The Senior Market Research & Analysis Manager will be responsible for: Develop advertising insights for AT&T's Consumer & Mobility businesses Track and measure advertising's influence on key performance metrics such as awareness, perceptions and sales Generate crisp insights on AT&T advertising performance and develop actionable recommendations for senior advertising executives Influence business decisions through persuasive presentation of key insights and solutions to marketing executives Manage marketing analysis for key marketing executives Develop reports and key insights for major advertising campaigns Manage copy testing, in-flight advertising performance and awareness tracking and reporting Supervise data reporting, collection, and quality control for advertising insights projects Develop plans for enhancing AT&T's advertising insights Supervisory: No Required Qualifications: Five years relevant work experience in marketing or market research Proven track record managing complex projects and experience with preparing business reports for executives Proficiency with Excel and PowerPoint is required Demonstrated ability to provide direction to a team of research vendors; this role will manage complex, time-constrained projects Excellent communication skills, and must be comfortable working in a fast-paced, multitasking environment. Demonstrated ability to be a persuasive team player who can negotiate with and influence a wide range of business constituencies Strong analytical and problem-solving acumen Collaborative working style, strong listening skills, with ability to incorporate multiple viewpoints into discussion and decision making Desired Qualifications: Six or more years experience in marketing or market research Bachelors degree in Marketing, Business or Mathematics Experience with advertising and media 1778826



Sr Mkt Research & Anlys Mgr - (Dallas, Texas, United States)

Wed, 17 Jan 2018 16:32:21 GMT

The Senior Market Research & Analysis Manager will be responsible for: Develop advertising insights for AT&T's Consumer & Mobility businesses Track and measure advertising's influence on key performance metrics such as awareness, perceptions and sales Generate crisp insights on AT&T advertising performance and develop actionable recommendations for senior advertising executives Influence business decisions through persuasive presentation of key insights and solutions to marketing executives Manage marketing analysis for key marketing executives Develop reports and key insights for major advertising campaigns Manage copy testing, in-flight advertising performance and awareness tracking and reporting Supervise data reporting, collection, and quality control for advertising insights projects Develop plans for enhancing AT&T's advertising insights Supervisory: No Required Qualifications: Five years relevant work experience in marketing or market research Proven track record managing complex projects and experience with preparing business reports for executives Proficiency with Excel and PowerPoint is required Demonstrated ability to provide direction to a team of research vendors; this role will manage complex, time-constrained projects Excellent communication skills, and must be comfortable working in a fast-paced, multitasking environment. Demonstrated ability to be a persuasive team player who can negotiate with and influence a wide range of business constituencies Strong analytical and problem-solving acumen Collaborative working style, strong listening skills, with ability to incorporate multiple viewpoints into discussion and decision making Desired Qualifications: Six or more years experience in marketing or market research Bachelors degree in Marketing, Business or Mathematics Experience with advertising and media



Sr Mkt Research & Anlys Mgr - (New York, New York, United States)

Wed, 17 Jan 2018 16:32:21 GMT

The Senior Market Research & Analysis Manager will be responsible for: Develop advertising insights for AT&T's Consumer & Mobility businesses Track and measure advertising's influence on key performance metrics such as awareness, perceptions and sales Generate crisp insights on AT&T advertising performance and develop actionable recommendations for senior advertising executives Influence business decisions through persuasive presentation of key insights and solutions to marketing executives Manage marketing analysis for key marketing executives Develop reports and key insights for major advertising campaigns Manage copy testing, in-flight advertising performance and awareness tracking and reporting Supervise data reporting, collection, and quality control for advertising insights projects Develop plans for enhancing AT&T's advertising insights Supervisory: No Required Qualifications: Five years relevant work experience in marketing or market research Proven track record managing complex projects and experience with preparing business reports for executives Proficiency with Excel and PowerPoint is required Demonstrated ability to provide direction to a team of research vendors; this role will manage complex, time-constrained projects Excellent communication skills, and must be comfortable working in a fast-paced, multitasking environment. Demonstrated ability to be a persuasive team player who can negotiate with and influence a wide range of business constituencies Strong analytical and problem-solving acumen Collaborative working style, strong listening skills, with ability to incorporate multiple viewpoints into discussion and decision making Desired Qualifications: Six or more years experience in marketing or market research Bachelors degree in Marketing, Business or Mathematics Experience with advertising and media 1778826



EG- Sr. Principal Product Manager - (El Segundo, California, United States)

Thu, 18 Jan 2018 16:32:25 GMT

The Next Generation Entertainment Product Management team within AT&T’s Entertainment Group is charged with creating performant cross-platform entertainment experiences for video consumers. The ideal candidate for our team will be passionate about television, movies, entertainment, and technology. He/She will have an understanding of the evolving video streaming industry and be a champion for the consumer. He/she will then execute against a strategic product vision to deliver small, medium and long term initiatives creating best-in-class entertainment experiences for millions of our subscribers. The candidate will be part of a team that believes in working fast, being accountable, and learning from mistakes. In this role, you will… Establish and deliver innovative video product releases that are part of a multi-year roadmap. Lead scrum teams as a product owner and become a fully mastered agile leader with credentials to prove it. Be looked to as the creator of new/cutting-edge ways of thinking, creating and executing on product ideas. Responsibilities: Lead the creation of streaming apps on a brand-new video platform from ideation all the way through development, deployment and management. Help define and articulate long-term strategies for cross-platform video streaming services. Monitor and analyze key performance indicators. Research and analyze emerging trends in the marketplace and consistently benchmark competition. Understand and communicate consumer behavior for existing products and features. Create product documentation including product requirements and use case definitions. Cultivate and manage strong relationships among working teams and leadership across Engineering, Operations, Design, IT, Marketing, Programming, Retail/Sales and Legal. Qualifications: 3 to 6 years of experience in managing and leading digital product development – an understanding of video players, display resolutions, A/V pipeline and multi-DRM implementation strongly preferred. Curiosity and an understanding of digital products, specifically OTT, UCC & TV Everywhere streaming services (e.g. DIRECTV Everywhere, DIRECTV Now, Hulu, Amazon Prime, Netflix, Snapchat, FB Video). Excellent critical thinking skills – ability to size up a problem and break it down to digestible portions. Exceptional user experience intuition and understanding across different consumption platforms. Analytic rigor and data driven mindset. Experience in agile development process (Scrum, Kanban) strongly preferred. Understanding of how to develop rapid prototypes, A/B testing, and iterative development practices. Ability to interact with a diverse set of technical and non-technical stakeholders on highly complex projects. Extremely strong written and verbal communication skills required. Must be self-motivated and accountable, owning projects from inception to launch. Ability to adapt rapidly in a fast-moving environment and react quickly, dynamically, and intelligently to shifting priorities. Undergraduate degree required and Master’s degree preferred. (preferably in CS, Engineering, Product Management, MBA, Consumer Research, Marketing, Desi[...]



Lead Marketing Manager - (El Segundo, California, United States)

Fri, 19 Jan 2018 02:32:24 GMT

The AT&T Product Marketing Management team is looking for a dynamic, experienced, and analytical candidate to join us in our El Segundo, CA offices as a Lead Marketing Manager. The Lead Marketing Manager contributes to creating a best-in-class experience that celebrates the nexus of entertainment and technology. The focus will be creating actionable strategies based on sound financial thinking and inferences from knowledge of this dynamic and rapidly evolving media landscape. You will work cross-functionally to increase overall customer value through optimizing customer experience, driving upgrades, creating retention offers and balancing advertising on the platform. In this role you will be responsible for: Driving strategy and execution of lifecycle marketing to onboard, retain, build loyalty, and to increase lifetime value by engaging customers utilizing data driven, personalized, targeted and relevant marketing at every stage Collaborating and building strong teamwork and communications with internal stakeholders including Care, Analytics, Marketing, Product, Finance Work with offer acquisition and digital teams to proactively minimize customer friction during the sales process Lead metric-driven retention and upgrade strategies at the chat centers, with a focus on optimizing training and offers Ensure messaging and content is consistent across all customer touch points Steward of the customer journey, understanding in detail and identifying key opportunities for optimization across every stage To be successful in this role you will excel at the following: Communication skills with ability to address business, marketing and technical audiences Detailed oriented approach to ensure positive impact Ability to analyze and apply data to business strategy and goals Resourcefulness and problem solving



Lead Manager, Acquisition Direct Marketing - (El Segundo, California, United States)

Sat, 27 Jan 2018 02:32:46 GMT

AT&T Entertainment Group is changing the way the world experiences entertainment. We’re delivering cutting edge products and services that redefine the future. Innovation is at the heart of what we do and we’re revolutionizing the way our customers access content anytime, anywhere. With premier video services like DIRECTV and U-Verse to our newest streaming service, DIRECTV NOW, our industry leading team is at the forefront of making it all happen. Together, we’re creating the best entertainment and communications experience in the world. The Lead Manager, Acquisition Direct Marketing leads the strategic alignment of key messaging across direct marketing media to drive effective new customer acquisition campaigns. This role is the focal point between key functional stakeholders and the direct marketing organization, managing extensive information and time-sensitive deliverables. The successful candidate has a solid understanding of the creative process and brand principles, and can guide the organization on brand and positioning direction to drive consistency in creative execution and tone of voice. Attributes and skills needed include: 5-7 years’ relevant marketing and/or messaging experience Outstanding organizational and project management skills Excellent communication skills with experience presenting complex information across management levels Ability to think creatively and innovatively Analytics skills to forecast and identify trends and challenges Bachelor’s degree in Marketing or related field of study preferred AT&T is an Affirmative Action/Equal Opportunity Employer, and we are committed to hiring a diverse and talented workforce. EOE/AA/M/F/D/V #LI-SS1



Assoc Director, Market Research & Analysis - (New York, New York, United States)

Wed, 31 Jan 2018 02:32:48 GMT

As part of the Market Research & Analysis team you will be responsible for managing a team and directly supervising the strategic implementation of the collection and utilization of marketing information that facilitates achievement of assigned product areas growth and profit objectives. You will serve as the foundation for both short and long term marketing/strategic plans. Key Roles and Responsibilities: The Associate Director, Market Research & Analysis manages a wide range of investigative studies through subordinates to assess the organizations present and future position with regard to market share, effectiveness of current marketing/sales programs and feasibility of new products. You will provide research findings and work with marketing management to facilitate development of effective marketing plans and programs. Additionally, you will provide consultation to all levels of marketing on the identification of marketing opportunities, and aid in the assessment of departmental opportunities for improvements in marketing information. May provide guidance and oversight of work to less experienced contributors. Manages the work efforts of individual contributor direct reports and influences the hiring, firing, performance appraisals, and pay reviews. Responsible for coaching and developing direct report subordinates. Education: Typically requires a Bachelor’s degree Experience: Typically requires 5- 7 years of experience in area of professional responsibility or as a supervisor. Supervisory: Yes



Lead Channel Manager, Loyalty Marketing - (El Segundo, California, United States)

Thu, 01 Feb 2018 02:32:48 GMT

The Loyalty Marketing Team is responsible for the AT&T THANKS and AT&T Signature programs. AT&T THANKS is a growing loyalty program targeted to EG customers focused on base retention and delivering a best-in-class customer experience. AT&T Signature works to grow and retain consumers through our business-to-business relationships. The Loyalty Marketing team is looking for an experienced marketing execution manager to be part of our fast-paced, collaborative, growth-oriented team. In this role, you will partner closely with our strategy team and be a key member of the AT&T THANKS marketing execution team launching integrated marketing campaigns. Your primary role will be overall responsibility for launching campaigns in paid channels, including social, search, digital, TV, in-theatre and more. In addition, you will help shape the program’s content strategy, including the production of video assets for use in marketing campaigns and digital experiences to drive program awareness and engagement. The role includes managing a multi-million dollar paid media budget maximized to the benefit of the program, managing both the creation of assets and the flighting of media in market. Given the volume of campaigns, you will need to ensure all marketing efforts are on-time and on-budget and will assist with summarizing results for each initiative. Collaboration is key to success on the team including but not limited to strategy, agencies, legal, brand, analytics, digital experience, etc. In general, you will be the key to a successful paid media and content strategy. You will also work closely with the Loyalty Marketing team to ensure integrated campaigns and content marketing supports the program’s overall strategies and objectives. Details of the role include: Project management of all paid media to support integrated marketing campaigns Overall responsibility for paid media budget and efficiency Development of content marketing strategy and plan of execution Management of agencies to support paid marketing and content delivery Collaborate with strategy partners and marketing execution team Lead cross-functional teams to successfully launch campaigns Manage program timelines to hit tight deadlines and budgets Support go-to-market strategy and launch activities as needed overall The background of the successful candidate includes: 7+ years’ related marketing project/program management experience Great at rallying partners to do the best work of their career Ability to build strong collaborative relationships with a diverse range of partners Ability to remain optimistic and keep the big picture in mind, amidst multi-faceted challenges Ability to thrive in a fast-paced environment with multiple priorities Ability to shape and harness qualitative and quantitative research to drive good decision-making Ability to simply and effectively communicate complex concepts and research outputs Ability to leverage multiple sources of data to drive sound economic decisions Excellent communication skills and ability to influence at multiple levels of the organization Excellent[...]



Lead, Marketing Communications - (El Segundo, California, United States)

Sat, 03 Feb 2018 16:33:13 GMT

As a Lead Marketing Communications Manager, you will lead the development of marketing communications programs to increase the profitability of company products and services through the utilization of various advertising media Key Roles and Responsibilities: Collaborates with business unit leaders to develop and implement DIRECTV NOW Customer lifecycle strategies, including acqu i sition advertising, ongoing communications, engagement tools, and IT programs Plan and execute tactical marketing calendar to ensure that upgrade, retention, and acquisition priorities are met and tactics support monthly revenue and retention goals Improve the quality and reliability of the DIRECTV NOW experience by contributing to the production of accurate, simple, and valuable information to new customers coming on the platform Continually track and analyze communication inventory options for existing DIRECTV NOW customers. Work closely with premium services providers and programmers in creating, coordinating and implementing co-op marketing efforts and analyze performance of offers and programs Leads the development, execution, and monitoring of integrated communications, tools and support programs on behalf of the specific business line in support of the strategic business objective Requires advanced knowledge of marketing communications professional field Experience with a subscription service preferred Experience with marketing a video streaming service, acquisition, engagement and retention Applies advanced principles, theories and concepts Evaluates impact on strategic marketing communication planning objectives and strategies This position is considered the foremost expert within the marketing communications discipline and an acknowledged authority within the organization



Vertical Channel Marketing Manager - Manufacturing Industry - (Dallas, Texas, United States)

Wed, 07 Feb 2018 02:33:05 GMT

This candidate will be in charge of building and executing upon an integrated marketing plan to help accelerate AT&T’s growth in the Manufacturing Vertical. This individual will work closely with Sales, Product/Offer Development, Marketing, PR and other organizations across AT&T to effectively develop and roll out aspects of the manufacturing marketing strategy. The candidate will be accountable for developing and rolling out manufacturing solutions and positioning our capabilities to transform market awareness of AT&T as a leader and innovator within the manufacturing space, as well as assessing and facilitating programs and trials to enhance productivity, revenue, and profitability of channels. This Vertical Channel Marketing Manager must be able to effectively articulate the interconnections of vertical ecosystems pertaining to key aspects of the manufacturing space. This includes understanding areas such as operational efficiency, productivity optimization, safety and compliance, quality control, and fleet management for manufacturers to help sales teams and internal AT&T partners better address the needs of our customers. This is a visible role that includes both internal and external presentations, strategizing with key business leaders and technology partners, and frequent interactions with senior executives within AT&T and our customer organizations. Key Duties & Responsibilities: Manufacturing Vertical Leadership – Orchestrate collaboration across groups and organizations from Offer Development to PR to Sales to set the direction and guide the development of the Manufacturing Vertical across AT&T. Manufacturing Vertical Market Intelligence – Synthesize data that includes primary and secondary research, market sensing input from sales, customer interactions, industry reports and white papers. Use gathered information to segment the market, understand spend patterns and guide AT&T’s direction in the Manufacturing Vertical. Manufacturing Offer Management – Work with Sales, Product, Offer Management, Network Integration, External Partners, and others to configure solutions, formulate bundles, and manage campaigns designed to meet the needs of the Manufacturing Vertical. A critical part of this role is to leverage market intelligence and the customer point of view to understand the business problems and challenges facing manufacturers and move AT&T from a product orientation to a solutions orientation. External Marketing of the Manufacturing Vertical – Collaborate with Marketing Communications to guide the development of white papers, social media, and industry briefs. Create positioning and placement opportunities for AT&T’s vertical capabilities at key industry events and forums and in targeted publications. Guide the creation and management of an external facing manufacturing portal. Position vertical sales leaders to help them establish enhanced credibility in the vertical. Sales Enablement – Raise the level of discourse of the sales teams so that they can “be the vertical.” This requires coaching sales to speak the customer’s language through managing key[...]



Lead Mgr Mktg Commun - (Dallas, Texas, United States)

Wed, 07 Feb 2018 16:34:22 GMT

As a Lead Marketing Communications Manager, you will lead the development of digital marketing communications programs to increase the profitability of company products and services. In this position, you will lead the development, execution and monitoring of digital marketing content as part of larger marketing communication campaigns that promote awareness, consideration, and conversion of business solutions within targeted industries.. This position is considered the foremost expert within the digital marketing communications discipline and an acknowledged authority within the organization. Responsibilities include management of AT&T Business marketing websites where customers learn about industry solutions and insights. This position is part of the digital marketing team, within the AT&T Business marketing communications organization. Additional Responsibilities: Interface with business unit leaders to develop and implement advertising/communications programs May be responsible for content placement and layout on business web pages Maintain working knowledge of other major functional areas and skill to integrate and communicate that information Maintain advanced knowledge of marketing communications professional field Evaluate impact on strategic marketing communication planning objectives and strategies Apply advanced principles, theories and concepts Apply company policies and procedures to resolve routine issues Education: Typically Bachelors of Arts degree or Bachelors of Science degree or equivalent combination of education and experience. Experience: Typically 5 – 8 years of experience in a related field. Supervisory: No. Required Qualifications: Must be proficient in Adobe Experience Manager or similar platform such as Oracle Eloqua Five years related experience in marketing, advertising, communications, etc. Must be proficient using Microsoft Office products including Word, Power Point, Excel and Outlook Must possess both outstanding written and oral communication skills Exceptional organizational and problem solving skills and proven ability to handle multiple tasks Excellent customer/client service skills Desired Qualifications: MBA in marketing, advertising, communications or related discipline Seven or more years related experience in marketing, communications, or advertising, etc. Knowledge of wireless terminology, products, and services Knowledge of telecommunications industry and terminology Digital marketing experience Strong strategic development background, including development of plans and presentations Solid understanding of media planning Ability to work with multiple levels of management throughout organization



Lead Mkt & Research Anlys Mgr - (Plano, Texas, United States)

Thu, 08 Feb 2018 16:32:50 GMT

Description AT&T Partner Solutions combines the innovative business model we built under AT&T Partner Exchange ℠ with the strength and scale of AT&T Wholesale and agent-based ACC Business. This new structure better positions us to help our agents, solution providers and wholesale customers operate more effectively as we extend our innovative technology, agile platforms and collaborative culture across channels. Infusing the AT&T Foundry principles of openness, agility, collaboration and innovation into the heart of our organization, we’re focused on moving fast to help our customers succeed. Built around creative inspirations, our highly entrepreneurial environment empowers quick decision making, and our open workspace encourages collaboration across functions. Overall Purpose : Performs advanced analyses, data mining, data exploration, and predictive/prescriptive modeling in support of marketing, sales, finance, and operations needs within the business unit. Leads cross-functional efforts to drive data-driven decisions across the organization using cutting edge analytics tools and practices. Trains others in the use of analytics tools and techniques fostering a data-first culture. Key Roles and Responsibilities : Combining strong mathematical and technical skillsets, the p osition manages a wide range of investigative studies, analyses, modeling efforts, measurement of effectiveness of current marketing/sales programs, feasibility of new products, and other relevant use cases. Presents findings to stakeholders and assists in development of work plans to address results. Leads in the design, execution, implementation, and ongoing distribution of critical marketing insights and analyses. Extracts and analyzes external and internal data from specific applications, systems and/or databases. Consults on the architecture, design, and data requirements for new or existing critical datasets within the business. Combines compelling visualizations of data and analyses with strong communication skills to gain leadership and peer approval for recommendations. Supervisory: No. Education: Preferred Bachelors or Masters degree in Business, Information Systems, Engineering, Math, or Sciences; Data Analytics nanodegree; or equivalent experience. Experience : Typically requires 5-7 years of experience in a related role. Qualifications: Expert in the techniques and tools of predictive/prescriptive modeling and analysis, data mining, data exploration, and data visualization. Candidate should possess high quantitative aptitude with the ability to use necessary software and coding skills to access data and information from a variety of different sources, both internal and external. Demonstrated proficiency in extracting value and intelligence from data and communicating insights to audiences ranging from peer working teams to senior leadership. Experience with modeling/analysis tools such as R, Python, SAS, or equivalent is preferred. Expert or intermediate skill with SQL is preferred[...]



Community Manager - (Dallas, Texas, United States)

Fri, 09 Feb 2018 16:33:43 GMT

The Community Manager is responsible for monitoring user feedback across all digital touch points for DirecTV’s LATAM Live, Linear, and VOD digital TV platform. Responsibilities include logging user feedback and escalating issues, responding to users in a timely manner, and analyzing feedback to support product development. This role requires very strong written and verbal communication skills and a keen attention to detail. He or she must have expert knowledge of social media networks, customer service portals, community forums, and various app environments. RESPONSIBILITIES #MONITOR USER FEEDBACK ACROSS ALL DIGITAL TOUCHPOINTS Develop and maintain listening dashboards across all social media networks utilizing the most advanced listening tools such as Sprinklr, Crimson Hexagon, etc. Manage the customer support portal, prioritizing inquiry types and escalating issues to appropriate assignees Watch online forums and blogs for conversations about or mentions of DTV LATAM Monitor all relevant app environments to find user reviews or comments about DTV, utilizing tools like Appbot Develop a detailed playbook and process checklist for anyone to use who’s responsible for social listening and community management Determine and implement optimal structure and scheduling for 24/7 monitoring Ensure an owner is assigned to event-specific listening for each live event #RESPOND TO USERS IN THE BRAND VOICE Create a list of FAQs and response templates for non-urgent inquiries Adapt technical answers from the product and QA teams to fit DTV’s brand voice before responding to users Ensure that responses to foreign users are translated in the same language as received with support from local country managers Engage with users in the DTV voice while also providing exceptional detail to technical questions #TRACK AND ANALYZE USER FEEDBACK Establish a logging process to record all user inquiries received Maintain an organized database of feedback including users, types, devices, geo-locations, networks, apps, assets, languages, talent, etc. Work with Insights and Product teams to identify trends in user feedback and realize meaningful insights Develop audience profiles and interest groups to allow for retargeting around future programs and product updates EXPERIENCE NEEDED 5+ years working in customer service or social media role Experience with CRM tools like Zendesk, Salesforce, Uservoice, etc. Competency in copywriting and community management Strong communication skills (written and verbal) Immersed in social and digital landscape Familiarity working in app environments and app management tools like Appbot Proficiency with Social Media tools like Sprinklr, Spredfast, Hootsuite Able to think, plan, and execute autonomously Inclined to solve problems and find solutions proactively EDUCATION REQUIREMENTS Bachelor’s Degree is not r[...]



Lead Product Marketing Manager, DCP Channels - (El Segundo, California, United States)

Tue, 13 Feb 2018 16:33:01 GMT

AT&T Entertainment Group is focused on offering a premium, effortless mobile entertainment experience! Using enhanced advertising, we are a leader in addressable video and delivery across all screens. As our Lead Product Marketing Manager, you will help us continue this trajectory as you develop strategic product positioning, messaging and programs to increase consumer awareness, consumer interest and overall profitability of AT&T’s products and services through our Distribution Channel Partners sales channels. In this position you will be the marketing expert for these account teams. The successful candidate will: Ensures project goals and priorities align with the DCP business strategies. Help ensure project demands are met, and team members have direction and resources necessary Foster innovative thinking, collaborate with peers, design counterparts and partner groups to ensure project design continuity across all areas of focus and alignment to Brand plans Communicate and present design concepts to all levels of management; and, effectively elevate strategic concerns to senior management in a timely and accurate manner Regularly assess and assist product merchandising of all categories for assigned DCP channels to ensure standards are maintained Stay current in design trends, production techniques and vendor products Demonstrate awareness of current advertising and marketing campaigns, new product launches and update store visual communication accordingly Implement designs with creativity, taste and style – minding launch objective and budget A background like this will get our attention: 8+ years’ retail design experience demonstrating creative sophistication in concepts and design 3+ years’ supervisory experience Comprehensive knowledge of design processes; retail industry experience a must, to include retail environments, concepts and programs Strong oral and written communications skills, including meeting facilitation and presentation experience, and the ability to effectively communicate complex and/or controversial topics and concepts to senior team Demonstrated ability to develop influential and collaborative relationships across teams, functions, and geographies Sound judgment and ability to contribute meaningfully to the determination of policy and strategy Partner with the sales channel and internal marketing contacts who provide support around offer messaging, assets and review of creative materials; be the single marketing contact point for tests and overlays Resolve escalations and offer coordination needs with Sales Directors Manage agency and retail relationships Travel as business needs require Bachelor’s Degree in architecture, industrial design or graphic design preferred AT&T is an Affirmative Action/Equal Opportunity Employer, and we are committed to hiring a diverse and talented workforce. EOE/AA/M/F/D/V



Lead Product Marketing Mgr - (Dallas, Texas, United States)

Tue, 13 Feb 2018 16:33:01 GMT

As the largest communications company in the world, more than 120 million customers count on us every day to deliver the wireless, Internet, data and advertising services that fuel their businesses and connect them to their world. You will find yourself connecting communications and technology with opportunities that will take you to places you never imagined. Learn more about AT&T's cutting edge opportunities with a wide range of career paths in emerging and ground breaking technologies. We're so much more than just a phone company! AT&T Lead Product Marketing Manager is a seasoned professional skilled in developing and implementing marketing strategy for highly complex products and services. As a seasoned marketing professional, the AT&T Lead Product Marketing Manager understands the dynamics of the industry, new and emerging products technologies and or applications, has a thorough understanding of AT&T customers needs and ensures the development of a compelling customer experience; driving results and product accountability. Roles and responsibilities of the Lead Product Marketing Manager include but is not limited to the following: · Responsible for the success of a product or group of products through development and execution of comprehensive marketing plan including new and emerging products, technologies and/or applications. · Be product owner throughout the life cycle · Conduct multi-year product planning to determine product life-cycle decisions, ensure consistency with overall marketing and corporate strategy, and achieve product performance, revenue, market share/penetration, and profitability objectives · Identify, monitor and analyze internal (e.g. financials, movement, revenue, cost, sales) and external (e.g., technology, market share, competitive) performance parameters in order to reposition, modify features and identify new uses for the product · Provide continuing product surveillance and management of established product to attain financial objectives · Accountable for revenue attainment and profitability and success of product or group of products through development and execution of comprehensive marketing plan · Act as the foremost expert within the product marketing discipline and an acknowledged authority within the organization · Develop business plans and product positioning in the marketplace. · Provide readout to leadership level regarding products and plans as assigned. · Collaborate with other AT&T offer teams to ensure customer experience and business services positions AT&T as the continued leader · Work with marketing and sales operations teams to develop service delivery and channel enablement plans. · Develop compelling positioning and value proposition and selling tools · Market Analysis: assess market and customer dynamics and incorporate into offer development and lifecycle activities. [...]



Lead Product Marketing Mgr - (Dallas, Texas, United States)

Tue, 13 Feb 2018 16:33:01 GMT

As the largest communications company in the world, more than 120 million customers count on us every day to deliver the wireless, Internet, data and advertising services that fuel their businesses and connect them to their world. You will find yourself connecting communications and technology with opportunities that will take you to places you never imagined. Learn more about AT&T's cutting edge opportunities with a wide range of career paths in emerging and ground breaking technologies. We're so much more than just a phone company! AT&T Lead Product Marketing Manager is a seasoned professional skilled in developing and implementing marketing strategy for highly complex products and services. As a seasoned marketing professional, the AT&T Lead Product Marketing Manager understands the dynamics of the industry, new and emerging products technologies and or applications, has a thorough understanding of AT&T customers needs and ensures the development of a compelling customer experience; driving results and product accountability. Roles and responsibilities of the Lead Product Marketing Manager include but is not limited to the following: · Responsible for the success of a product or group of products through development and execution of comprehensive marketing plan including new and emerging products, technologies and/or applications. · Be product owner throughout the life cycle · Conduct multi-year product planning to determine product life-cycle decisions, ensure consistency with overall marketing and corporate strategy, and achieve product performance, revenue, market share/penetration, and profitability objectives · Identify, monitor and analyze internal (e.g. financials, movement, revenue, cost, sales) and external (e.g., technology, market share, competitive) performance parameters in order to reposition, modify features and identify new uses for the product · Provide continuing product surveillance and management of established product to attain financial objectives · Accountable for revenue attainment and profitability and success of product or group of products through development and execution of comprehensive marketing plan · Act as the foremost expert within the product marketing discipline and an acknowledged authority within the organization · Develop business plans and product positioning in the marketplace. · Provide readout to leadership level regarding products and plans as assigned. · Collaborate with other AT&T offer teams to ensure customer experience and business services positions AT&T as the continued leader · Work with marketing and sales operations teams to develop service delivery and channel enablement plans. · Develop compelling positioning and value proposition and selling tools · Market Analysis: assess market and customer dynamics and incorporate into offer development an[...]



Sr Product Marketing Mgr - (Dallas, Texas, United States)

Wed, 14 Feb 2018 02:32:45 GMT

Working as a Sr. Product Marketing Manager, you will be responsible for creating local customer demand, local go-to-market marketing and local communication strategies focusing on AT&T new and emerging technologies, products and applications. You will develop local programs to increase attachment rate of voice/data features/accessories including local cross sell / up sell product strategies, and tracking of smart phone and data products to show ROI impact on implemented plans. Additional Responsibilities: Manage local market product information including pricing and market analysis Competitor's offers, market share, advertising, and promotional plans; pricing, distribution mix, sales challenges; unique market advantages, weaknesses, requirements and characteristics Work with local market team to understand emerging customer needs and to develop requests for new products or product enhancements including feature adjustments, major account solutions, pricing changes, etc. Primary field liaison to HQ Product Management for all elements of the product lifecycle Includes ideation, development decisions, business case input, testing and analysis, market launch decisions and on-going local support for product marketing Supplement training efforts to ensure sales teams are fully knowledgeable and able to sell AT&T's wide array of technology products and services Responsible for local CPE testing/trialing and recommendation for acceptance as well as go-to-market plans Serves as interface with local network teams on all aspects of product marketing Ensure sales channel coordination and that all channels are considered appropriately for each promotional program Identifies, monitors and analyzes internal (e.g. financials, movement, revenue, cost, sales) and external (e.g., technology, market share, competitive) performance parameters in order to reposition, modify features and identify new uses for the product Required Qualifications: Five years experience in product life cycle management required Strong analytic and fact-based decision-making skills Proven ability to translate ideas and vision into product definition and requirements Proven ability to launch and support ideas and vision Proven ability to work on and track multiple projects simultaneously Proven ability to successfully partner with other organizations including technology, go-to-market, and device teams Strong written, verbal and oral presentation skills Strong strategic thinking skills Working knowledge of assigned product(s), company functions, marketing and/or service policies and procedures and excellent communication. Proficiency in PowerPoint, Excel, Word and other standard office computer applications Desired Qualifications: Six or more years experience in product lifecycle management Experience in wireless services, data, and / or high tech industry--messaging experience Ability to anticipate risks and devise contingenc[...]



Account Manager, Digital Cross Screen - (New York, New York, United States)

Wed, 14 Feb 2018 16:32:53 GMT

As the largest communications company in the world, more than 120 million customers count on us every day to deliver the wireless, Internet, data and advertising services that fuel their businesses and connect them to their world. You will find yourself connecting communications and technology with opportunities that will take you to places you never imagined. Learn more about AT&T's cutting edge opportunities with a wide range of career paths in emerging and ground breaking technologies. We're so much more than just a phone company! AT&T Product Marketing Manager is responsible for the stage of a life cycle for AT&T less complex products and/ or a component of a complex product or services life cycle. AT&T Product Marketing Manager understands the dynamics of these products and services, the needs of the customer and ensures the development of a compelling customer experience; driving results and product accountability. Roles and responsibilities of the Product Marketing manager include, but are not limited, to the following: · Develop marketing management in support of a stage of a life cycle for a less complex product and or a component of a complex product or services life cycle. · Analyze market dynamics and identify strategies for market positioning · Define market including competitive analysis and definition of product functionality · Develop short and long term marketing plans · Conduct marketing forecasting activities · Oversees market research, monitors competitive activity and market share, and identifies customer needs. · Establish pricing strategies · Confers with engineering, manufacturing, and sales to develop new products or enhance existing products and or product lines · Analyze business customer needs, competitive landscape and market/technology trends in order to define the marketing requirements for product and/or component of complex product · Develop compelling plans and programs to meet business and product objectives · Deliver recommendation of product line including offer/solution definition and marketing strategy, business goals, positioning, pricing, communication, etc. · Define marketing requirements and partner with product development to take requirements through the stage gate process and ensure operational readiness Required Skills and Experience 5 to 7 years of relevant experience in area of responsibility Product marketing management experience Product lifecycle and portfolio management experience Demonstrated ability to develop product strategy, business cases, use cases and marketing programs Project management Ability to shape/lead growth vision and marketing strategy Team oriented - ability to motivate and work well with diverse, cross-functional teams and vendors Strong organizational and project management s[...]



Sr. Account Manager, Digital Cross Screen - (New York, New York, United States)

Wed, 14 Feb 2018 16:32:56 GMT

Working as a Sr. Product Marketing Manager, you will be responsible for creating local customer demand, local go-to-market marketing and local communication strategies focusing on AT&T new and emerging technologies, products and applications. You will develop local programs to increase attachment rate of voice/data features/accessories including local cross sell / up sell product strategies, and tracking of smart phone and data products to show ROI impact on implemented plans. Additional Responsibilities: Manage local market product information including pricing and market analysis Competitor's offers, market share, advertising, and promotional plans; pricing, distribution mix, sales challenges; unique market advantages, weaknesses, requirements and characteristics Work with local market team to understand emerging customer needs and to develop requests for new products or product enhancements including feature adjustments, major account solutions, pricing changes, etc. Primary field liaison to HQ Product Management for all elements of the product lifecycle Includes ideation, development decisions, business case input, testing and analysis, market launch decisions and on-going local support for product marketing Supplement training efforts to ensure sales teams are fully knowledgeable and able to sell AT&T's wide array of technology products and services Responsible for local CPE testing/trialing and recommendation for acceptance as well as go-to-market plans Serves as interface with local network teams on all aspects of product marketing Ensure sales channel coordination and that all channels are considered appropriately for each promotional program Identifies, monitors and analyzes internal (e.g. financials, movement, revenue, cost, sales) and external (e.g., technology, market share, competitive) performance parameters in order to reposition, modify features and identify new uses for the product Required Qualifications: Five years experience in product life cycle management required Strong analytic and fact-based decision-making skills Proven ability to translate ideas and vision into product definition and requirements Proven ability to launch and support ideas and vision Proven ability to work on and track multiple projects simultaneously Proven ability to successfully partner with other organizations including technology, go-to-market, and device teams Strong written, verbal and oral presentation skills Strong strategic thinking skills Working knowledge of assigned product(s), company functions, marketing and/or service policies and procedures and excellent communication. Proficiency in PowerPoint, Excel, Word and other standard office computer applications Desired Qualifications: Six or more years experience in product lifecycle management Experience in wireless services, data, and / or high tech industry--messaging experi[...]



Lead Product Marketing Mgr - (Austin, Texas, United States)

Thu, 15 Feb 2018 02:32:44 GMT

As the largest communications company in the world, more than 120 million customers count on us every day to deliver the wireless, Internet, data and advertising services that fuel their businesses and connect them to their world. You will find yourself connecting communications and technology with opportunities that will take you to places you never imagined. Learn more about AT&T's cutting edge opportunities with a wide range of career paths in emerging and ground breaking technologies. We're so much more than just a phone company! AT&T Lead Product Marketing Manager is a seasoned professional skilled in developing and implementing marketing strategy for highly complex products and services. As a seasoned marketing professional, the AT&T Lead Product Marketing Manager understands the dynamics of the industry, new and emerging products technologies and or applications, has a thorough understanding of AT&T customers needs and ensures the development of a compelling customer experience; driving results and product accountability. Roles and responsibilities of the Lead Product Marketing Manager include but is not limited to the following: · Responsible for the success of a product or group of products through development and execution of comprehensive marketing plan including new and emerging products, technologies and/or applications. · Be product owner throughout the life cycle · Conduct multi-year product planning to determine product life-cycle decisions, ensure consistency with overall marketing and corporate strategy, and achieve product performance, revenue, market share/penetration, and profitability objectives · Identify, monitor and analyze internal (e.g. financials, movement, revenue, cost, sales) and external (e.g., technology, market share, competitive) performance parameters in order to reposition, modify features and identify new uses for the product · Provide continuing product surveillance and management of established product to attain financial objectives · Accountable for revenue attainment and profitability and success of product or group of products through development and execution of comprehensive marketing plan · Act as the foremost expert within the product marketing discipline and an acknowledged authority within the organization · Develop business plans and product positioning in the marketplace. · Provide readout to leadership level regarding products and plans as assigned. · Collaborate with other AT&T offer teams to ensure customer experience and business services positions AT&T as the continued leader · Work with marketing and sales operations teams to develop service delivery and channel enablement plans. · Develop compelling positioning and value proposition and selling t[...]



Senior Product Marketing Manager, Communications - (El Segundo, California, United States)

Thu, 15 Feb 2018 16:32:51 GMT

In this marketing role you’ll develop marketing and communication programs with the aim of improving customer retention for strategic subscription based service with the AT&T Entertainment Group. Success of programs are measured by churn improvement and reduction of customer calls and customer store visits. You’ll manage these projects/programs from initiation through delivery, to include all aspects of marketing communications for programs. You’ll develop, execute and monitor integrated communications programs on behalf of a specific business line in support of the strategic business objective. The successful candidate will: Acquire, examine, and analyze business data to determine support of business hypotheses. Business cases and analysis may be developed with the business analytics team Work in parallel to identify operational path and business requirements to realize the optimal customer experience for these offers/programs Identify the project requirements by applying project management skills, tools, and techniques to manage the project scope, quality, schedule, budget, resources, and risk Work with external vendors and internal stakeholders to champion project/program(s) across the entire organization Develop detailed work plans, schedules, estimates, resource plans, and status reports Conduct program meetings for program tracking and analysis Ensure adherences to quality standards and reviews project/program deliverables Manage the integration of vendor tasks and tracks and reviews vendor deliverables Recommend and take action to direct the analysis and solutions of problems Communicate to client/vendors/leadership Interface with company management, analytics and insights teams, and/or other internal and external business partners to design and develop program, overcome challenges and achieve business goals Maintain working knowledge of various company products, procedures and support organizations to execute on opportunities and grow them Evaluate impact of strategic marketing programs, communications, against planning objectives and forecasts The background of the successful candidate includes: 5+ years strategic planning, marketing communications and experience Proficiency with Microsoft Office products including Word, Power Point, Excel and Outlook Outstanding written and oral communication skills Exceptional organizational and problem-solving skills and proven ability to handle multiple tasks Proven record of developing and executing profitable marketing campaigns and/or marketing programs Desired: Knowledge of wireless, internet and/or TV terminology, products, and services Knowledge of entertainment industry and terminology Bachelor’s degree in Marketing or similar discipline; MBA is ideal AT[...]



Sr Product Marketing Mgr - (New York, New York, United States)

Thu, 15 Feb 2018 16:32:51 GMT

Senior Manager, Product Marketing The Senior Manager, Product Marketing will play a leading role in bringing to market innovative advertising products across AT&T AdWorks’ digital, TV, and cross-screen platforms. This individual will be responsible for rolling out products to sales including developing collateral, training and assisting with sales pitches. This individual will work closely with a cross-functional team comprised of product, operations, sales, and research/business analytics. Team building and problem-solving skills are critical, as is a thorough understanding of the advertising and media industry. Responsibilities include, but are not limited to: Develop go-to-market strategy in support of new advertising products Lead cross-functional launch initiatives to drive internal and external readiness and successful adoption of new products and features Collaborate with research to distill data into insights that can inform the overall story and messaging to provide value to our clients Gather marketplace intelligence for competitive landscape analyses to inform sales and enhance product roadmap. Develop sales collateral Lead sales training workshops and reviews Create content and manage intranet, sales app, and newsletter executions The Senior Manager, Product Marketing will have the following key attributes: Top notch presentation and communication skills to be able to convey complex products in an easily understandable way Proficiency within PowerPoint, Excel, and Word with a high level of aesthetic and organization Strong attention to detail in a fast-paced, multi-task necessary environment Proven skills in project management and ability to prioritize competing interests while driving towards overall success Comfortable working in a cross-functional environment to ensure work gets done efficiently Knowledge and understanding of digital media, programmatic, advanced TV, and the advertising ecosystem



AT&T - Sr Product Development Mgr - Wayne, PA - (Wayne, Pennsylvania, United States)

Fri, 16 Feb 2018 16:33:09 GMT

DUTIES: Design, plan, develop and evaluate new products by translating customer requirements or strategic business objectives into the final product design; utilize RESTful API’s; work in an Agile environment; perform mobile product development; identify platform and resource dependencies to build the development roadmap; lead the execution of product development using Agile methodologies; align development plans with Enterprise program teams to take products from development, Beta, Pilot and customer launch; develop and manage the release plan for hardware and software products and features; drive efficiencies in the agile process to enhance overall productivity and predictability of releases; define the market, including competitive analysis and definition of product functionality; consult with product managers to identify priorities for new products and service enhancements; manage product development activities; direct the use of analytics to make decisions around product priorities and resource planning; create and lead the release strategy for external customer launch using analytics. REQUIREMENTS: Requires a Master’s or foreign equivalent degree in Engineering or Computer Science and two years of experience in the job offered or two years of experience in utilizing RESTful API’s; working in an Agile environment; performing mobile product development; identifying platform and resource dependencies to build the development roadmap; leading the execution of product development using Agile methodologies; aligning development plans with Enterprise program teams to take products from development, Beta, Pilot and customer launch; developing and managing the release plan for hardware and software products and features; driving efficiencies in the agile process to enhance overall productivity and predictability of releases; defining the market, including competitive analysis and definition of product functionality. AT&T is an Affirmative Action/Equal Opportunity Employer, and we are committed to hiring a diverse and talented workforce. EOE/AA/M/F/D/V *np*



Lead Product Marketing Mgr - (El Segundo, California, United States)

Fri, 16 Feb 2018 16:33:09 GMT

The Broadband Product Marketing team within AT&T’s Mobility & Entertainment Group is charged with managing growth and profitability for our broadband internet offerings, including our fiber, fixed wireless, and copper based services. The ideal candidate will possess strong business acumen, an understanding of subscription based volumes, and a passion to grow the business. The competitive environment is intensifying, requiring: 1) strong cost discipline, 2) an entrepreneurial spirit to identify new revenue streams, and 3) data analytics in support of targeted offers and lifecycle management. In this role, you will… Analyze trends and forecast broadband volumes Prepare multi-year product business plans Evaluate the impact of profitability initiatives on customer LTVs and long term planning scenarios Responsibilities: Lead for the broadband volumes team, coordinating top-down/bottom-up processes Weekly and monthly volume guidance to Product Marketing leadership LTV and product profitability views for the broadband team Qualifications: 3+ years of financial or business planning experience Awareness of the consumer broadband marketplace Curious-minded, clear thinker Basic PowerPoint skills for executive communication Exhibit confidence when defending or advocating a position Low friction, team-player Must be self-motivated and accountable, owning projects from inception to launch. Ability to prioritize in a fast-paced environment Bachelors, Masters desired



Senior Manager, Advertising Multicultural - (El Segundo, California, United States)

Sat, 17 Feb 2018 16:32:47 GMT

AT&T has long been known as a Telephone company, and a very successful one. But what people do with their phones is changing, and AT&T is changing with it. Consumers don’t just want their phones for talking, texting and surfing - they’re fast becoming the center of our entertainment too, streaming live TV that you can play on almost any screen. AT&T’s Entertainment Group is at the center of this transformation with integrated Wireless, Internet and DIRECTV products that seamlessly integrate to bring consumers the entertainment they want, the way they want it. The Entertainment Group’s Advertising Team is responsible for driving consumer awareness and understanding of this transformation, making AT&T distinctive from competitors, driving both short-term sales and long-term value. As Senior Manager, Advertising Multicultural you will lead some of the most exciting and high-profile advertising campaigns in the country, from strategy through execution and in-market monitoring: A natural passion for the most fresh, distinctive and memorable ideas in the world Deep understanding of the cultural context that Multicultural and Millennial consumers live in Support your Lead Manager in the development of fully integrated advertising campaigns from strategy, through production, execution, monitoring and final campaign reporting Work with external agencies, platforms, and internal partners ensuring clear communication and flawless execution Manage regular reporting and analysis of the performance of programs providing optimization recommendations Collaborate with all internal departments, including General Market Advertising, Marketing, Media, Sponsorships, Segments, Promotions, Legal, Product, and e-Commerce to gain correct direction, information, approvals, and eliminate redundancies Lead project management with tracking against deadlines, production schedules, budgets and competitive response initiatives Manage schedules and calendars for team as needed Drive Digital & Social Media strategy, working with internal teams such as, PR, media and e-commerce Innovate and create new digital and social media possibilities Act as liaison to emerging and established platforms – developing ideas that leverage the platforms to further the Entertainment Group’s business objectives Brief peers in the Advertising Team on new technologies and ad units, and the development of platform Alphas and Betas Work with internal business units to craft social media strategies to help support various products, devices, partnerships Provide analysis, recommendations and rationale for emerging digital and social marketing campaigns, while delivering re[...]



Senior Manager, Advertising - (El Segundo, California, United States)

Sun, 18 Feb 2018 16:32:54 GMT

AT&T has long been known as a Telephone company, and a very successful one. But what people do with their phones is changing, and AT&T is changing with it. Consumers don’t just want their phones for talking, texting and surfing - they’re fast becoming the center of our entertainment too, streaming live TV that you can play on almost any screen. AT&T’s Entertainment Group is at the center of this transformation with integrated Wireless, Internet and DIRECTV products that seamlessly integrate to bring consumers the entertainment they want, the way they want it. The Entertainment Group’s Advertising Team is responsible for driving consumer awareness and understanding of this transformation, making AT&T distinctive from competitors, driving both short term sales and long term value. As Senior Manager, Advertising you will work on some of the most exciting and high profile advertising campaigns in the country, from strategy through execution and in-market monitoring: A natural passion for the most fresh, distinctive and memorable ideas in the world Support your Lead Manager in the development of fully integrated advertising campaigns from strategy, through production, execution, monitoring and final campaign reporting Work with external agencies, platforms, and internal partners ensuring clear communication and flawless execution Manage regular reporting and analysis of the performance of programs providing optimization recommendations Collaborate with all internal departments, including Marketing, Media, Sponsorships, Segments, Promotions, Legal, Product, and e-Commerce to gain correct direction, information, approvals, and eliminate redundancies Lead project management with tracking against deadlines, production schedules, budgets and competitive response initiatives Manage schedules and calendars for team as needed Position Requirements: 5 or more years of marketing/advertising experience, with agency experience preferred Ambition to go far, fast Able to clearly and concisely articulate a persuasive point of view, both written and verbal Self-starter with an exceptional work ethic Thrive in fast paced, constantly changing environments An eye for detail A multi-tasker able to manage multiple things at once Exceptional project/program management skills Able to work with other groups and teams Highly proficient in PowerPoint, Excel and Word Bachelor’s degree in Business, Marketing, or Communications strongly preferred



Senior Manager, Media & Message Planning - (El Segundo, California, United States)

Sun, 18 Feb 2018 16:32:54 GMT

AT&T has long been known as a Telephone company, and a very successful one. But what people do with their phones is changing, and AT&T is changing with it. Consumers don’t just want their phones for talking, texting and surfing - they’re fast becoming the center of our entertainment too, streaming live TV that you can play on almost any screen. AT&T’s Entertainment Group is at the center of this transformation with integrated Wireless, Internet and DIRECTV products that seamlessly integrate to bring consumers the entertainment they want, the way they want it. The Entertainment Group’s Advertising Team is responsible for driving consumer awareness and understanding of this transformation, making AT&T distinctive from competitors, driving both short term sales and long term value. As Senior Manager, Media & Message Planning, you will focus on aligning advertising creative with optimal targets and media opportunities: Manage the extensive Entertainment Group advertising plan of record, recommending message weights and media mix for advertising campaigns Manage detailed creative rotation for television, digital, and print media plans Work closely with marketing, media, and advertising creative teams to maintain a long term view of upcoming messages and creative needs Become an expert in target audience profiles and media consumption habits Partner with media buying team to ensure that media plans are developed and executed against campaign goals and audience profiles Develop and execute TV media campaigns across DIRECTV and U-verse platforms, supporting cross-sell, upgrade, retention, and acquisition initiatives Monitor media spending for third party commitments Position Requirements: 5 or more years of marketing/advertising experience, with agency experience preferred Strong knowledge of media landscape, terminology, and measurement Able to clearly and concisely articulate a persuasive point of view, both written and verbal Self-starter with an exceptional work ethic Thrive in fast paced, constantly changing environments An eye for detail A multi-tasker able to manage multiple things at once Exceptional project/program management skills Able to work with other groups and teams Highly proficient in PowerPoint, Excel and Word Bachelor’s degree in Business, Marketing, or Communications strongly preferred