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PACEDm.com – Performance Marketing Insider



Money, Media, Marketing with Pace Lattin



Last Build Date: Fri, 15 Dec 2017 22:19:56 +0000

 



Facebook Says They Are Bad For You

Fri, 15 Dec 2017 22:19:25 +0000

PACEDm.com

Facebook just admitted that using Facebook can be bad for you Facebook just admitted that using Facebook can be bad for you Facebook admitted on Thursday that using its social network can be bad for you in some instances. Facebook’s director of research David Ginsberg and research scientist Moira Burke published a post in which they addressed questions about the impact Facebook has on our moods, and revealed some compelling information. “University of Michigan students randomly assigned to read Facebook for 10 minutes were in a worse mood at the end of the day than students assigned to post or

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Email Service Provider SendPulse Spams Me with Russian Greeting Card

Thu, 14 Dec 2017 17:22:16 +0000

PACEDm.com

In the most hilarious example of why SendPulse is perhaps one of the worst email service providers out there, they have been spamming me with Russian greeting cards. Yes, nothing quite says “Happy Holidays American, we want your business” like spamming an advertising journalist with unwanted Russian email. Of course it raises the  very question, that if they can’t manage their own email violations, how good can they be? (Hint: They suck really badly, do not use them!)    

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Exposed: TechTimes Cheating Advertisers

Wed, 13 Dec 2017 18:42:11 +0000

PACEDm.com

TechTimes.com has been caught more than once running popups of their pages with ads “crammed” into the page so that even content can’t be seen. We’ve spoken to Google and other companies about them in the past, and they’ve showed up on fraud reports for clients. However, here is an example of what they are doing. If you notice, the popup comes up and there is no actual content on the page. The entire popup that is no re-sizable has ads covering the page both with DHTML overlays and other techniques. All clicks are “forced” on the ads. Also, running

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Women’s Site LifeScript is Ready to Shut their Doors

Mon, 11 Dec 2017 19:09:29 +0000

PACEDm.com

Lifescript, one of the largest co-reg and lead generation companies in the business is insolvent according to employees of the company including their Vice President of Media, Sal Guarino. There have been rumors that the market for their services fell in the last 12 months with losing tons of clients to other platforms, but more importantly to programmatic display which has cut out their pricing model. I received an interesting text message also claiming that they are buying media that they can not afford. ““Pace, Lifescript is closing and they are doing deals all over for cpc traffic. High payouts

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Toby Gabriner Named CEO of AdRoll

Mon, 11 Dec 2017 17:58:53 +0000

PACEDm.com

AdRoll is a widely-adopted performance marketing platform, and has named a new CEO. The current CEO, who is also the co-founder of the company, Aaron Bell, is moving into the role of Chief Product Officer where he will oversee engineering, products, UX, data science, and supply. The new CEO is moving into the position from his previous role as President of the company. Tony Gabriner has been a successful CEO of four other companies, and served in executive leadership roles in five others. Aaron Bell commented on the change saying, “AdRoll was founded around building the best technology to help

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10% of Facebook is Duplicate Accounts

Mon, 11 Dec 2017 17:57:41 +0000

PACEDm.com

The third quarter earnings report that came out from Facebook last week had some great news for the company. Ad revenue was up, number of users were up, and the company is getting through the whole “Russia Fake News” issue without much of a problem at all. Despite what you’ll likely read most places, however, the news wasn’t entirely positive. Buried within the earnings report there were a couple pieces of information that aren’t so good. First, Facebook has raised the number of estimated duplicate accounts on their social network from approximately 6% to 10%. This is quite a big

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Amazon Dominates Cyber Monday with Nearly 1/3 of All Online Sales

Mon, 11 Dec 2017 17:36:36 +0000

PACEDm.com

As reports continue to funnel in in from the busy black Friday and Cyber Monday events, it is becoming very clear that, as expected, Amazon is the big winner. Of all the online sales that took place on Cyber Monday, Amazon accounted for nearly 1/3 of them, which is quite impressive. Amazon had 30.1% of all Cyber Monday online sales, and that is on top of taking in 27.2% of the online sales from Black Friday. The entire ‘Cyber Week’ which went from November 21st to November 27th, Amazon had 28.4% of all the sales. There were no other retailers

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Predictions from Deloitte Show eCommerce Outperforming In-Store for Holiday Shopping

Mon, 11 Dec 2017 17:35:45 +0000

PACEDm.com

For the first time ever, Deloitte is predicting that the eCommerce holiday shopping is going to outperform in-store spending. This prediction comes from a survey of more than 5000 US consumers, which asked a number of questions related to their planned holiday shopping. In the end, they found that 51% of dollars spent on holiday shopping will be generated online, 42% in stores, and 3% ‘other.’ In 2016, spending was evenly split with 47% online and 47% in stores, with the remaining coming from other options. The survey does break down how the online spending will occur. 36% is expected

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Is Ads.txt Fraud Already Here?

Mon, 11 Dec 2017 17:26:12 +0000

PACEDm.com

Ads.txt is a fairly system that was developed by the Interactive Advertising Bureau (IAB) to help combat ad fraud. The system is just a txt file that publishers can add to their webserver. The file will list all authorized inventory sellers, so that unauthorized reselling as well as domain spoofing can be combatted. The system itself is quite simple, but as we are now learning, even this anti-fraud effort can fall victim to fraud. Publishers have reported that other third-party sellers have begun contacting them to be added to their ads.txt files. The vendors claim that they were attempting to

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Significant Growth in Mobile UK Ad Spend

Mon, 11 Dec 2017 17:24:31 +0000

PACEDm.com

Recent reports came out that looked at the ad spend in the UK. The report found that the overall market grew at a rate of 3.7%, bringing the total to £10.8 Billion. This is the largest total spend for the first half of any year since tracking began (back in 1982). Not surprisingly, digital ad spend generated the vast majority of the growth. Digital ads in general grew 54%, to £5.8 Billion. Stephen Woodford is the chief executive at Advertising Association and commented on this report saying, “Spend on advertising is showing strong resilience, at a time of real uncertainty

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