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Analytics Blog Posts – Portent



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Last Build Date: Wed, 13 Dec 2017 23:43:38 +0000

 



How to Find Quick Win Opportunities in Google Analytics

Wed, 15 Nov 2017 15:00:00 +0000

This is another excerpt from an upcoming e-book on finding actionable, cross-channel opportunities in your data. We use Google Analytics (GA) for this, but you can use any platform. I’ve said it before, I’ll say it again: The tool you use isn’t as important as the discipline of combing through data regularly and finding something… Read More

The post How to Find Quick Win Opportunities in Google Analytics appeared first on Portent.




7 Incredibly Common Mistakes in Google Tag Manager

Tue, 23 May 2017 00:12:36 +0000

Let’s be honest, Google Tag Manager can be difficult to understand. I remember the first time I tried to set up GTM. I thought it would be like any other Google product I worked with in the past —straightforward and intuitive. Oh boy was I wrong! In what became a cautionary tale, long before Portent… Read More

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What’s a Good Conversion Rate?

Thu, 30 Mar 2017 22:50:03 +0000

What’s a good conversion rate? I get this question a lot, and not just about conversion rates. I always say “better than what you have now.” That earns me a glare that could sterilize cockroaches. At the same time, I shove toothpicks into my toes to dull the sharp pain this question causes in my… Read More

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The Three Levels of Analytics Conversions You Need

Thu, 23 Feb 2017 23:45:36 +0000

What would ya say, that ya do here? If the answer is online marketing in any way, shape or form, you know the importance of having analytics configured correctly on your site. If you need help convincing anyone, take them over to Portent’s handy Marketing Stack Explainer. But wait, there’s more! Whether you’re in direct… Read More

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How to use keyword ranking reports without them using you: A 3-step guide

Wed, 22 Feb 2017 18:25:30 +0000

This is a companion blog post for my talk at MozCon Local next Tuesday on Powerful Ranking Reports using Google Data Studio. I won’t go into nuts and bolts here — I’ll save that for those who can make it out to the show. But I will go into the new frontier for ranking data… Read More

The post How to use keyword ranking reports without them using you: A 3-step guide appeared first on Portent.




Breaking the Sales Plateau with Google Analytics

Tue, 16 Aug 2016 16:20:20 +0000

Data is great……sometimes. Data can also be maddening and make you want to go all Office Space on the nearest printer. These days businesses have an abundance of data at their fingertips. That makes knowing how to sift through information an essential part of every marketer’s existence. Personally, Google Analytics (GA) has been making my… Read More

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What are UTM Codes? …and Why You Should Use Them

Fri, 27 May 2016 15:40:59 +0000

UTM stands for Urchin Tracking Module. The name is a holdover from back in the day before Google Analytics (GA) was around. Urchin was a web analytics program acquired by Google back in 2005, which marked the beginning of GA. UTM codes are simple snippets of code appended to the end of URLs that communicate… Read More

The post What are UTM Codes? …and Why You Should Use Them appeared first on Portent.




Leading Edge Analytics – Data Driven Marketing

Tue, 17 May 2016 23:52:54 +0000

Imagine your company being truly data driven. What does that look like? Your teams getting the right data they need at the right times to tailor their campaigns to key audiences. Your data platforms talking to each other and getting critical pieces of information integrated. Your marketing strategy being based on actual customer behaviors and… Read More

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