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tools – Portent



Internet Marketing: SEO, PPC & Social - Seattle, WA



Last Build Date: Wed, 13 Dec 2017 23:43:38 +0000

 



Announcing Our SERP Preview Tool

Wed, 17 Sep 2014 16:28:57 +0000

Has this ever happened to you? You’re working on your website, updating title tags and meta descriptions, when all of a sudden you’re panicked at the thought of a truncated title tag! Sure, you kept it under 55 characters, but you know that doesn’t always work, because Google truncates to a pixel width, not a… Read More

The post Announcing Our SERP Preview Tool appeared first on Portent.




How to Generate Video Sitemaps using Google Docs

Tue, 26 Mar 2013 14:00:37 +0000

Let me just start out with the ending. The Google Doc below takes a list of pages containing embedded YouTube or Vimeo videos and uses magic to grab all the data you need for a video XML sitemap. Then it makes the sitemap for you. You can have it by going to the link below… Read More

The post How to Generate Video Sitemaps using Google Docs appeared first on Portent.




Tool Review: Broken Link Finder

Tue, 12 Mar 2013 14:00:08 +0000

I’m a huge fan of Garrent French’s link building tool, the Link Prospector, so I was jazzed when he released the Broken Link Finder. I wanted to give an overview of why broken link building is important and how this tool can save you a ton of time and effort. What is broken link building?… Read More

The post Tool Review: Broken Link Finder appeared first on Portent.




Recording and slides from today’s webinar

Thu, 01 Mar 2012 01:05:59 +0000

If you missed today’s webinar, “SEO: 50 tips in 50 minutes,” you can get the slides here: SEO: 50 tips in 50 minutes View more presentations from Ian Lurie

The post Recording and slides from today’s webinar appeared first on Portent.




SEO, optimize thyself: Get more results for your effort

Fri, 23 Dec 2011 07:22:15 +0000

Yesterday I wrote about how effort does not equal results. Results are always better. Great results come from testing and tweaking your own routine. You can set up a virtuous cycle: You get more efficient, and have more time to learn more about your job, which helps you be more efficient, and so on. I’ve… Read More

The post SEO, optimize thyself: Get more results for your effort appeared first on Portent.




New content strategies tool: The Gramanator

Wed, 27 Jul 2011 21:38:17 +0000

Announcing a new tool: The Gramanator During my MozCon content creation session today, I announced a new tool: The Gramanator. It is mighty. It is the Gramanator: Bow down before it. What it does The Gramanator will take any public Google Reader Shared Feed and: Clean it up, removing stop words. Assemble all of the… Read More

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Ad Comparison Tool

Wed, 13 Jul 2011 14:11:23 +0000

A few weeks back, I wrote a guest post on PPC Hero about the Profit per Impression (PPI) metric. In the post, I talk about calculating PPI manually using an Excel Spreadsheet. To that end, I created a free spreadsheet to do just that: the Ad Comparison Tool! How does the Ad Comparison Tool work?… Read More

The post Ad Comparison Tool appeared first on Portent.




Google Apps Script Tip #1: Finding the last row

Fri, 08 Apr 2011 17:03:54 +0000

I’ve been building some custom reports for Portent in Google Spreadsheets. They do fun stuff like grab Google Analytics data, insert data from other APIs and such. One thing that nearly drove me batty, though, was figuring out how to automatically add a new row below the last row with data. Turns out, Google App… Read More

The post Google Apps Script Tip #1: Finding the last row appeared first on Portent.




Can Quora drive traffic?

Tue, 11 Jan 2011 15:53:27 +0000

I’m addicted to Quora. There, I’ve said it. I know some folks have doubts. I love StackOverflow too. But something about Quora has me on there, all the time, answering questions. I do have an ulterior motive: If I can get on there and help lots of people out, I can build an audience. If… Read More

The post Can Quora drive traffic? appeared first on Portent.




Python code to grab KeywordDiscovery API data

Wed, 17 Nov 2010 07:39:46 +0000

If you use the KeywordDiscovery API, and Python, my pain is your gain. It took me a few hours to get this to work. You can grab it and go. Here’s the function, written in my usual Python Pigdin. I don’t recommend using it without a passing knowledge of Python, but that’s up to you:… Read More

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