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The Oya Spiel

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Our SEO Adventure, Part 3: ALL STOP!adamgordon1Image

Tue, 15 May 2012 18:46:30 +0000

After slogging through the lengthy process of pricking vendors and generating keywords (which turns out to be an amazingly intricate process. I learned a lot from Rob Sanders of RSO Consulting), it was time to apply what we’d done and start down the magical process of content and inbound marketing! Wrong. At this point our […]

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Our SEO Adventure, Part 2: Picking Vendorsadamgordon1

Wed, 21 Mar 2012 17:06:49 +0000

As I wrote in our last entry, we are a design company in the SF Bay Area, and have finally decided–after putting it off for too long–to dive into really CMSing and SEOing our site with the intention of producing a greater influx of inbound leads. After deciding on the WP platform, it was time […]

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Our SEO Adventure; Part 1adamgordon1

Wed, 22 Feb 2012 20:10:16 +0000

Well…we finally decided it’s time to eat our own dog food; move our site under a CMS and vastly increase the effectivity of what little SEO we’ve had–which up until now was the very basics–with the intent of attempting to radically increase our inbound lead generation during the year. This blog is going to follow […]

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Corrupt Reviews at Amazon; What About Elsewhere?adamgordon1

Fri, 08 Jul 2011 23:21:48 +0000

In a recent article at Webguild (for the sake of honesty, one of my favorite web analysis sites) John Dvorak writes about a recent academic study of the reviews on the Amazon site. You can see the actual study here: The results are nothing short of shocking. While their sample is admittedly not as large […]

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Mon, 13 Jun 2011 22:30:11 +0000

In a recent New York Times article Ashley Parker delves into the burgeoning use of hashtags (#) both online and offline. I will be clear; I love this article. Besides being well written and sharp, the topic is incredibly fun. Ms. Parker is doing nothing less than noting the evolution of the English language and, […]

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Product Naming — The Art of Choosing a Namekarenhebert

Wed, 01 Jun 2011 21:00:23 +0000

Ever wonder how companies go about product naming or naming themselves? The Vistage online community is called “Vistage Village.” Nice product naming, I like it. There is a place where you can see a list of members both existing and new. It’s called “Vistage Village People.” As I clicked on the icon I half-expected to […]

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Predictions and Things That Go Bump In the Nightadamgordon1

Wed, 01 Jun 2011 18:57:03 +0000

I attended the annual Top Tech Trends event last week, put on by the Churchill Club. The panel included some of the top VCs from ’round here as well as Aneesh Chopra, the CTO of The United States. This year they had a team from SRI–a group of smart people, if there ever was one–put together 10 […]

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Short-term Memory and UI DesignLesley Palfreyman

Wed, 21 Jul 2010 19:21:53 +0000

Not too long ago, I attended a talk by Jeff Johnson hosted by BayCHI. He introduced his new book Designing with the Mind in Mind, which reveals the psychology behind user interface design. His lessons covered everything from Gestalt theory to blind spots, but what I found most interesting was the influence of memory. Short-term […]

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Change is goodkarenhebert

Tue, 20 Jul 2010 00:35:04 +0000

Change is good—or so the saying goes. Thus, in that spirit we embarked on a journey which breathed new life into our own story. We moved into a new and artsy space downtown.

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Letterpress PrintingLesley PalfreymanComposing Stick, Letterpress printingCalifornia job caseLetterpress I, a book of overheard sayingsLetterpress II, postersLetterpress III, Chapbook of false truthsLetterpress III, Chapbook close up

Mon, 19 Jul 2010 01:00:57 +0000

I recently completed a series of workshops at the Center for the Book in San Francisco in order to be certified to rent their letterpress printing equipment. After spending so much time on the computer designing complex interfaces and using programs to layout pages of content, it was refreshing to get back to good old […]

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