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Allan Barr



Thoughts and observations on marketing, communications and social media (plus some other stuff).



Last Build Date: Tue, 05 Dec 2017 01:07:12 +0000

 



The challenges & opportunities in fostering a community onlineallanbarrSoS Logo

Thu, 02 Sep 2010 16:33:15 +0000

One of the big benefits social media offers organisations is the ability to grow an engaged community around their brand. I’ve spoken about this on Twitter many times and it is something I feel pretty passionate about. I was fortunate enough to be interviewed recently by the very lovely Michelle Roger for last weekend’s Scotland […](image)


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#themeet140: When Twitter goes social!allanbarrLands1Lands2

Fri, 20 Aug 2010 17:22:50 +0000

Well, the empty beer and wine bottles have finally been cleared away on our wee Glasgow social media gathering. Actually, when I say wee, I really mean huge as turned out we had about 120 people come together for our second Glasgow tweetup. For those Scottish social media -folk who are still living on Bebo […](image)


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So those Old Spice videos DID boost sales after all!allanbarrHedgehog Sleeping

Wed, 28 Jul 2010 14:41:38 +0000

Unless you’ve been living under a rock, you will no doubt have seen Old Spice’s “Smell Like a Man” viral video campaign. Stats on the videos, which featured former NFL star turned actor Isaiah Mustafa, have shown it to be a huge viral success, achieving millions of video views far quicker than previous hit YouTube […](image)


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Brief rundown of the new features in HootsuiteallanbarrHootsuite's New Features

Thu, 24 Jun 2010 12:00:56 +0000

OK, so I may have been critical about Hootsuite’s recent reliability issues, but I’ve never hidden my love for what my favourite Twitter-client can do (when it’s working). Well today sees the introduction of yet more functionality, as well as significant improvements to layout and usability. Hootsuite users who login today will be greeted by […](image)


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Could reliability issues spell disaster for Hootsuite (or Twitter)?allanbarrOwly

Mon, 14 Jun 2010 09:53:18 +0000

Following my post on Thursday about Twitter’s network outages, I’ve been noticing HootSuite playing up more than normal over the last few days. Yesterday morning (Sunday 13th June, 10:30am GMT) all I was getting was the following message (which will be well known to fellow HootSuite users): “Twitter API is busy, please try again later” […](image)


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What the ‘fail whale’ means for Twitter’s ambitionsallanbarr

Thu, 10 Jun 2010 13:13:33 +0000

Captain Ahab would surely have been turning in his watery grave as Twitter’s own ‘Moby-Dick’ was popping up left, right and centre yesterday. Those of us who spend any time on Twitter will be used to the glitches and outages that regularly pepper our user experience, but yesterday was a particularly frustrating day when the […](image)


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