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Preview: Comments on: What's Next, Pup Tents in Bryant Park?

Comments on: What's Next, Pup Tents in Bryant Park?



NEW YORK (AdAge.com) -- With owners lavishing $44 billion on their pampered pooches -- more that $1 billion of that on canine couture -- it was only a matter of time before fashion-forward brands such as Ralph Lauren, Burberry, Juicy Couture and Kiehl's w



 



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Wed, 31 Jan 2007 10:19 EST

OK.....I am in the pet and animal business so maybe I am a little biased. Though there is a reason I am publishing a nationwide pet magazine and starting a new pet TV show. Why? The future of pet ownership will explode with humans paying tremendous amounts of money for their "new children" and fact that much more than $44 Billion is decided upon because of a pet. Have you ever had to pick a certain HOUSE because of a dog or pet (guilty)?! Arranged expensive trips or vacations around your pets needs and wants (guilty)? Put up a $10K fence just for Sparky (guilty)? Face it....$44 Billion is a low ball estimate. With the aging population....pet ownership will skyrocket along with people willing to pay $100,000 for a doggy broach like Britney Spears did. These companies MUST provide fashion options for these puppies......because once the insurance company finds out your dog is going to be wearing the $100k necklace....suddenly a $15K necklace sounds better.