Your B2B customers are The Transformers - Are you G.I Joe?

Fri, 03 Jul 2009 19:56:58 +0000

Not companies buy but the people in the companies: the people can be managers, directors or CxO’s. Transforming from consumer to business to consumer again All these rational business people start out the day asĀ consumers and when they get into the office they transform into a business buyer or decision taker. At the end of the working day [...]