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Quit by Choice » How To Quit Smoking: Emotion Trumps Logic



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How To Quit Smoking: Emotion Trumps Logic

Thu, 15 Dec 2011 15:13:33 +0000

One of the principles of selling is that people buy based on emotion, then justify their purchase with logic. What does that have to do with quitting smoking? One of the principles of quitting that I’ve discovered is that the people who succeed at quitting quit based on emotion, then justify their quit with logic. […]