Sumantra Roy's Articles

Top 10 Search Engine Positioning Mistakes

27th December 2004

Top 10 Search Engine Positioning Mistakes By Sumantra Roy When it comes to search engine optimization, there are certain common mistakes that I see people making over and over again. Here's a list of the 10 most common mistakes that I see people makin...

Software to help you create a robots.txt file

11th December 2004

Software to help you create a robots.txt file By Sumantra Roy Robogen is a software for Windows 95, Windows 98 and Windows NT based computers which can help you create robots.txt files without having to worry about the correct syntax of a robots.txt f...

Submit Your Site To Yahoo!

11th December 2004

Submit Your Site To Yahoo! by Sumantra Roy Getting your site an optimum listing in Yahoo! is perhaps the most important step in effective web site promotion. An optimum listing in Yahoo! can bring in more traffic to your site than all the search engin...

Page Cloaking - To Cloak or Not to Cloak

11th December 2004

Page Cloaking - To Cloak or Not to Cloak By Sumantra Roy Page cloaking can broadly be defined as a technique used to deliver different web pages under different circumstances. There are two primary reasons that people use page cloaking: i) It allow...

Becoming an Open Directory Project Editor

11th December 2004

Becoming an Open Directory Project Editor By Sumantra Roy Getting your site registered by the Open Directory is vitally important as far as search engine positioning is concerned. In order to see how you can do that, see my article on this topic. Howe...

Submitting your site to the Open Directory

11th December 2004

Submitting your site to the Open Directory By Sumantra Roy Getting your site an optimum listing in the Open Directory (DMOZ) is vitally important as far as search engine positioning is concerned as Google gives a lot of importance to sites being liste...

Frames and Search Engines

05th December 2004

Frames and Search Engines By Sumantra Roy When it comes to framed sites and the effect that the use of frames by a site has on its search engine ranking, there are two schools of thought. Some people say that framed sites, if done properly, hav...

Creating a Robots.txt file

05th December 2004

Creating a Robots.txt file By Sumantra Roy Some people believe that they should create different pages for different search engines, each page optimized for one keyword and for one search engine. Now, while I don't recommend that people create ...

Improve the Link Popularity of your site

05th December 2004

Improve the Link Popularity of your site By Sumantra Roy Link popularity, i.e. the number of sites which are linking to your site, is an increasingly important factor as far as search engine placement is concerned. Other things remaining th...

Glossary of Search Engine Ranking Terms

05th December 2004

Glossary of Search Engine Ranking Terms By Sumantra Roy Here is a glossary of commonly used terms in the world of search engine ranking. Alt Tag: The alternative text that the browser displays when the surfer does not want to or cannot ...

Which keywords should you optimize your site for?

05th December 2004

Which keywords should you optimize your site for? By Sumantra Roy In this article, we focus on the correct way of finding out the keywords for which you should optimize your site for the search engines. This article will give you the formula ...

How to choose domain names

26th November 2004

How to choose domain names By Sumantra Roy The importance of having your own domain name cannot be over-emphasized. If you are running an online business, and don't yet have a domain name, you are probably losing thousands of dollars worth...

Importance of having your own domain name

26th November 2004

Importance of having your own domain name By Sumantra Roy A question that I frequently hear is "Do I really need to have my own domain name?" The one word answer is "YES.". If you put up your site with some of the free web hosting services,...

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