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Preview: Denver PPC

Denver PPC

Denver PPC

Last Build Date: Thu, 08 Feb 2018 19:14:47 +0000


The Secret to Capturing Urgent Leads with Google Adwords Call Only Ads

Tue, 30 Jan 2018 20:43:07 +0000

The Secret to Capturing Urgent Leads with Google Adwords Call Only Ads Can you remember the last time you called a business? Consumers make billions of calls to businesses every single year. Because of this, and because of the absolute proliferation of mobile search, right now is not a bad time to consider call-only ads. […]

What is Quality Score in Google Adwords?

Tue, 16 Jan 2018 20:43:06 +0000

What is Quality Score in Google Adwords? A quality score is an analytical tool used by Google to determine the relevance and quality of your keywords and PPC ads. Scores range from 1 to 10, with 10 being the highest score, and 1 being the lowest. Nobody knows the exact algorithm used to determine the […]

Basic Adwords Management – Denver PPC

Fri, 17 Apr 2015 21:33:29 +0000

Daily AdWords Management – Denver PPC Review campaign budgets. Review your account-level spend and individual campaign budgets. Check to ensure that you are pacing currently for your given monthly budget and look for areas of optimization as follows. Check average positions & CPCs. If you are managing your campaigns to drive phone calls (Service based […]

PPC Landing Pages – Active or Passive?

Wed, 08 Apr 2015 16:13:02 +0000

PPC Landing Pages – Active or Passive? Outside of the PPC advertising world (and sometimes in the advertising world) we can get confused about what type of landing page should be used. Should the landing page be filled with information and free online downloads and/or advice? Or should a landing page focus on a simple […]

Improve ROAS, Decrease Bids

Fri, 23 Jan 2015 00:24:10 +0000

Will Decreasing Bids Improve Your ROAS?   Adwords CPC’s are of course set by Google’s auction.  What happens though if some of the competitors in your auction withdraw, greatly reduce their budget or slow down their ad delivery?  Shouldn’t you benefit from a reduction of bids even if it is only for a short time?  […]

Internet Marketing for Plumbers

Wed, 10 Dec 2014 20:30:55 +0000

If you are plumber in nearly any market in the US, you are probably up against some serious competition.  In addition, you are probably being emailed and called multiple times a week about SEO/Search Marketing services that will get you to the top of Google. The fact of the matter is that it is no […]

Importance of Broad Match Modified Keywords in PPC Management

Fri, 21 Nov 2014 17:10:40 +0000

The Importance of Broad Match Modified Keywords: Analyzing AdWords accounts for sales purposes is a common occurrence for PPC managers.  One of the easiest things we can do to save a prospective client’s money is reviewing a search term report. Now we could run a report for the last 30, 60 or 90 but often […]

Keep Reducing Keyword Bids

Sat, 03 Oct 2009 17:01:41 +0000

Relevancy versus CPA When a keyword converts at a cost which exceeds the targeted CPA, when do you give up on the keyword, and when do you stick with it?  The primary consideration should be relevancy. Don’t Give Up on Relevant Keywords If you believe a keyword is highly relevant, then don’t give up on […]

DIY Pay Per Click Management

Thu, 13 Aug 2009 11:29:17 +0000

“Now Hiring:  Manage PPC . . . and  Lift 50 pounds” Today I read an ad for hire: Responsibilities include: Computer tech work, general admin assistance, ability to lift up to 50lbs, running errands, etc.  Experience with AdWords, PPC and SEO also beneficial. Why not add, tuning up the owner’s BMW and performing occasional Lasik […]

Conversions – Many Per Click

Mon, 27 Jul 2009 16:04:38 +0000

Conversion Metrics Many Per Click versus One Per Click Google Adwords — with the new interface, as well as in reports, you can now evaluate conversion results according to Many Per Click or One Per Click.  Over the past couple weeks, the issue of which metric is most important has come up repeatedly.  Here we […]