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Preview: Comments on Geeking with Greg: Upcoming Yahoo talk on computational advertising

Comments on Geeking with Greg: Upcoming Yahoo talk on computational advertising





Updated: 2017-12-06T07:37:01.524-08:00

 



I'm not sure I agree with you that personalized ad...

2008-01-28T10:12:00.000-08:00

I'm not sure I agree with you that personalized advertising represents that much greater of a computational challenge.

All ad servers today can't cache too much as it is, due to all the rules/reqs placed on the queue for ad selection (schedules, volume ceilings, freq caps, etc.). Let's say your cache can't be more than 2 minutes. When targeting people instead of content, seems you could cache personal profiles for 2+ minutes as well. To the extent you target them in real-time, then aren't your ads apt to be about the same as targeting the content/context?

Furthermore, on a macro level, there are a lot more pages on the Web than people!

Jordan Mitchell
http://kickstand.typepad.com



Thanks, Anonymous. Andrei did at one point sugges...

2008-01-11T06:41:00.000-08:00

Thanks, Anonymous. Andrei did at one point suggest showing political ads for that article, which, more generally, might have been hinting toward the approach he mentioned later from one of his papers of targeting the general category of a document rather than keywords.

Nevertheless, there was little discussion of whether that was preferable to not showing ads at all -- another option he suggested -- or how to determine if either of these two strategies is optimal when put against other options.



Greg, so you are the one who asked which ad should...

2008-01-10T21:28:00.000-08:00

Greg, so you are the one who asked which ad should be served for the Libby article. I think Andrei said a politics themed ad should be served. I do agree with you that the talk was more about 'advertising' than 'computational', and indeed it was possibly just a recruiting talk for Yahoo.

Good luck with your new adventure in Microsoft.