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Free Search Engine Optimization SEO News



News about the latest search engine changes, how to get high search engines rankings and tips and tricks for good web design and search engine optimization seo.



Published: Mon, 14 Jan 2008 10:55:02 -0600

 



Text Link Ads - Get $100 in FREE Links

Mon, 14 Jan 2008 10:55:02 -0600

Text Link Ads is the perfect tool for any linking campaign, and they have put together a starter kit that will help you hit the ground running. Take advantage of free special tools, and you'll be running successful linking campaigns in no time! - Sign Up now and reserve your $100 in FREE Text Link Ads!



Google's new way to deal with dynamically created pages

Mon, 14 Jan 2008 10:55:02 -0600

Dynamically created web pages often cause problems with search engines. If your web pages are dynamically created, it's likely that many search engines have difficulty to index them. Google has a new way to deal with these pages.



Google's -30 penalty

Mon, 14 Jan 2008 10:55:02 -0600

Webmasters in online forums have discovered a new Google filter that Google uses to downrank web sites in its result pages. Has this filter been applied to your web site? How can you avoid that Google applies that filter to your site?



Google's SandBox and TrustRank filters and your web site

Mon, 14 Jan 2008 10:55:02 -0600

Google's Sandbox and Google's TrustRank are often discussed in webmaster forums. How do these factors influence your web site rankings on Google and what can you do to get out of the sandbox or to get a high TrustRank?



The right click distance can improve your search engine rankings

Mon, 14 Jan 2008 10:55:02 -0600

Click distance is another factor that shows how important it is that search engines can find and parse your web pages quickly and easily. Read this article to learn more about click distance and its influence on your search engine rankings.



How Google's latest PageRank update affects your web site

Mon, 14 Jan 2008 10:55:02 -0600

Google has updated the PageRank display in its toolbar again. How does this change affect your web site and your rankings on Google?



6 reasons why search engines ignore your web pages

Mon, 14 Jan 2008 10:55:02 -0600

Is your web site still not listed on search engines although you submitted it weeks ago? There are several reasons why search engines might ignore your web pages.



How to get out of Google's supplemental results

Mon, 14 Jan 2008 10:55:02 -0600

Google uses two indexes for its search results. The normal index and the supplemental results index. This article explains how to find out how many of your pages are listed in Google's supplemental results.



Google's new Sitelinks and your web site

Mon, 14 Jan 2008 10:55:02 -0600

Google recently started to include a set of links below some results to pages within the site. These new additional links are called Sitelinks. Read this article to learn how these links might affect your web site.



How to get links from an authority site

Mon, 14 Jan 2008 10:55:02 -0600

Webmasters are always looking for ways to get inbound links from authority web sites. For improving search engine rankings, an incoming link from an authority site is worth more than an incoming link from an average site.



What Google's SEO videos tell you

Mon, 14 Jan 2008 10:55:02 -0600

Google's Matt Cutts has released a number of videos in which he talks about the way Google works. What can you learn from these videos?



This is more important than getting more traffic

Mon, 14 Jan 2008 10:55:02 -0600

Many webmasters focus on getting more traffic to their web sites. While getting visitors is very important, there is one thing that is more important than getting as many visitors as possible. Read on to learn what it is.



Leaked AOL data: the importance of top search engine rankings

Mon, 14 Jan 2008 10:55:02 -0600

Earlier this month, AOL released sensitive search data detailing 20 million searches preformed by 658,000 subscribers.While the AOL data obviously raises privacy concerns, it can contain useful information for search engine marketers.



How to find out if visitors from search engines buy something on your web site

Mon, 14 Jan 2008 10:55:02 -0600

Do you know which search terms people use on search engines to find your web site? Do you know which search engines send you the most visitors? Do you know how many of these visitors purchase something on your web site? You can get the answer to these questions quickly and easily.



How to use the NOODP tag to influence your search engine listings

Mon, 14 Jan 2008 10:55:02 -0600

Google and MSN will often use the text that the ODP uses to describe your web site in their own search results. Unfortunately, the descriptions in the Open Directory Project are often outdated and they don't reflect the current status of a web site.



Inbound links and optimized content for your web site

Mon, 14 Jan 2008 10:55:02 -0600

The contents of a web page are important for the search engine rankings of a web page. Inbound links are even more important if you want to get high rankings on Google, Yahoo and MSN.



New study: How to get high rankings on Google, Yahoo and MSN

Mon, 14 Jan 2008 10:55:02 -0600

The search marketing company Fortune Interactive conducted a study in which they wanted to find out what factors influence web site rankings on the three major search engines. Read on to get the results.



How to submit your web site to all Internet directories

Mon, 14 Jan 2008 10:55:02 -0600

Internet directories have become very popular because they are an easy way to get inbound links to your web site. There's an easy way to submit your web site quickly to as many Internet directories as possible.



The effect of outgoing links on your web site

Mon, 14 Jan 2008 10:55:02 -0600

While most webmasters are aware that incoming links are important to the success of a web site, many site owners don't know that outgoing links also have an impact on their web sites. Learn how outgoing links influence search engines and web site visitors.



How to get high Google rankings with Flash sites

Mon, 14 Jan 2008 10:55:02 -0600

Flash movies are a great way to add multimedia elements to a web site. Unfortunately, Flash cannot be indexed by most search engines. For that reason, it is very difficult to get high search engine rankings for Flash sites. This article explains how to get top rankings on Google with Flash sites.



How to analyze the linking structure of your competitors

Mon, 14 Jan 2008 10:55:02 -0600

A web page with 50 inbound links can have better rankings than a web page with 500 inbound links. If other pages rank higher than your web pages, then you have to analyze the linking structure of these pages.



New SEO tool offers everything for on-site and off-site optimization

Mon, 14 Jan 2008 10:55:02 -0600

This new SEO software tool offers everything you need for web page optimization and inbound link optimization.



The final goal of search engine optimization

Mon, 14 Jan 2008 10:55:02 -0600

Most businesses have realized that search engine optimization (SEO) is important if you want to succeed on the Internet. If you miss the mark, search engine optimization can cost a lot of time and money without getting results. If you do it right, SEO will improve your business.



Google uses a new spider to index web pages

Mon, 14 Jan 2008 10:55:02 -0600

Google is using a new bot for their AdWords advertising system that automatically spiders and analyzes the content of advertising landing pages. What does this mean to your organic search engine rankings? What does this mean to your PPC ads and your organic search engine rankings?



What Google knows about your domain name

Mon, 14 Jan 2008 10:55:02 -0600

There's a lot of speculation about the information that Google has about domain names. What does Google know about your domain name and what do they not know?



Google official: PageRank is not a big deal

Mon, 14 Jan 2008 10:55:02 -0600

Many webmasters are still obsessed with the green PageRank bar in Google's toolbar. Matt Cutts is a Google engineer who knows exactly how the Google ranking algorithm works. He confirmed that PageRank is not the only important factor for Google.



The effect of co-citation on your rankings

Mon, 14 Jan 2008 10:55:02 -0600

The effect of co-citation is often overlooked by search engine optimizers. The other web sites to which your link partners link can influence your search engine rankings. Read on to learn more about this important topic.



PageRank, TrustRank and your web site

Mon, 14 Jan 2008 10:55:02 -0600

Yahoo has file a new patent with the name "Link based spam detection". It's another attempt from Yahoo to improve the relevancy of their search results by detecting links from link farms and other shady link sources. Read on to find out how this affects your web site.



Submit RSS feeds to over 80 directories and track your FeedBurner and Technorati statistics

Mon, 14 Jan 2008 10:55:02 -0600

Start to manage your RSS feeds: Submit RSS feeds to over 80 directories and track your FeedBurner and Technorati statistics with RSS Submit - the most powerful RSS feed management and promotion tool available. - Download a free trial copy now!



Does Google think that your web site is spam?

Mon, 14 Jan 2008 10:55:02 -0600

Google has extended the penalty notification experiment that was started last year. Google's Webspam team now works with the Google Sitemaps team to alert some (but not all) site owners of penalties for their site.



Googlebot and Mediabot - Can you get in trouble?

Mon, 14 Jan 2008 10:55:02 -0600

Google's Matt Cutts revealed interesting information about Mediabot and how it could influence your Google rankings. If you do it wrong, your web site can get it trouble on Google.



Do hackers hijack your search engine listings?

Mon, 14 Jan 2008 10:55:02 -0600

Are your search engine rankings still yours? Other people might hijack your search engine rankings and they might steal your web site visitors. The worst thing is that you might not even notice it. This article explains how you can protect your web site.



New Google acquisition: Can we expect a shift in Google's ranking algorithm?

Mon, 14 Jan 2008 10:55:02 -0600

Google has recently acquired an advanced text search algorithm that has been invented by University of New South Wales PhD student Ori Allon. Will this change the way Google ranks web sites?



Can duplicate content really influence your rankings?

Mon, 14 Jan 2008 10:55:02 -0600

Every few months, webmaster forums discuss if search engines penalize duplicate content. Can duplicate content affect your search engine rankings? What can you do about that?



A new Google trick: how to get links from high PageRank sites

Mon, 14 Jan 2008 10:55:02 -0600

There's a new trick that some webmasters use to get high rankings on Google. Just like the trick we mentioned in a previous issue of our newsletter, this new technique exploits security holes of other web sites.



Google, your web site and CSS spam

Mon, 14 Jan 2008 10:55:02 -0600

Hiding content and links in CSS code that is not visible to human web surfers has become popular among webmasters who want to trick search engines. Should use use this for your web site?



Google's Big Daddy update- Is your site supplemental?

Mon, 14 Jan 2008 10:55:02 -0600

Google's latest update Big Daddy continues to cause problems for some webmasters. Many webmasters have reported that all of their web pages except for their index page have been moved to Google's supplemental index. What can you do to solve this problem?



What search engines plan for the future

Mon, 14 Jan 2008 10:55:02 -0600

At the recent Wharton Technology Conference in Philadelphia representatives from Google, Yahoo and MSN Search discussed the future of search technologies. The big search engine companies have different ideas on how search engines will change over the next few years.



What can you do if your web site rankings have dropped?

Mon, 14 Jan 2008 10:55:02 -0600

Some webmasters face the problem that their good web site rankings have been dropped or that their web pages have not been listed at all. If your web site rankings have been dropped, you can do the following to get your web site back to the result list.



Google hypertext matching analysis and search engine optimization

Mon, 14 Jan 2008 10:55:02 -0600

There are many rumors about the best way to get listed on Google. Every now and then, a new secret trick pop ups that promises that your web site will get top Google rankings quickly and easily. What can Google's hypertext matching analysis help you to get better rankings?



Find the keywords that convert to sales

Mon, 14 Jan 2008 10:55:02 -0600

Having high rankings on search engines is pointless if these rankings don't convert to sales. It's better to have high rankings for 10 keywords that convert to sales than high rankings for 100 keywords that only bring you visitors. For that reason, it is important to find the keywords that work best for your business. By focusing on these keywords, you can greatly increase your revenue.



The Stanford University reveals how to add credibility to your web site

Mon, 14 Jan 2008 10:55:02 -0600

The Stanford University compiled a list of 10 guidelines for building the credibility of a web site. These guidelines are based on three years of research and on several studies about that topic. What does this mean to your site?



Bigdaddy: Big changes on Google to come

Mon, 14 Jan 2008 10:55:02 -0600

Google has announced a major update that will affect the ranking of web pages in Google's index. In contrast to the usual algorithm updates, this update will be much bigger because it changes the way Google works behind the scenes.



Can online press releases really increase your search engine rankings?

Mon, 14 Jan 2008 10:55:02 -0600

Online press releases have become a popular because some webmasters think that they can increase the search engine rankings of their web sites with them. Do online press releases really help your search engine rankings? How can you benefit from these services?



New study: people judge your web site by the cover - in 50 milliseconds

Mon, 14 Jan 2008 10:55:02 -0600

A new study that was recently published in the journal "Behaviour and Information Technology" shows how important it is to make a good first impression with your web site.



Official Google statement: How does Google collect and rank results?

Mon, 14 Jan 2008 10:55:02 -0600

Google recently released an official explanation of how they rank results their newsletter for Librarians. In this document, Google engineer Matt Cutts explains how Google decides what result goes at the top of the list. Here are the most important facts from the document.



Beware the reciprocal link short sellers

Mon, 14 Jan 2008 10:55:02 -0600

Within the SEO realm, there are a number of high-profile "reciprocal link short sellers". Many of the most vocal have been doing it for several years, using their "expert" status and industry influence to disparage the practice of reciprocal linking, calling it ineffective, immoral, and worse.



U.S. online shoppers spent $25 billion in one week

Mon, 14 Jan 2008 10:55:02 -0600

Holiday shoppers in the United States had spent $25 billion online during one week ending 16 December and electronics and clothing items were their favourites. This represents a 25 per cent increase over the same period in 2004.



One year of search engine optimization

Mon, 14 Jan 2008 10:55:02 -0600

We published a number of articles that help you to get your web site to the top of Google's search results in 2005. Our 2005 archive is full of tips and tricks that help you to get better search engine rankings.



How to react to Google's latest AdWords changes

Mon, 14 Jan 2008 10:55:02 -0600

Google has incorporated a new factor to its Quality Score. If you're advertising on Google AdWords, this new factor might influence the position of your ads and the minimum price you have to pay for your bids. What do you have to do to make the best out of the situation?



Why Google is not happy with its results

Mon, 14 Jan 2008 10:55:02 -0600

Google's founders are not satisfied with the quality of Google's search results. This article explains why this is so and what you can do to survive future ranking algorithm updates on Google.



Is cloaking the holy grail of SEO?

Mon, 14 Jan 2008 10:55:02 -0600

Cloaking obviously works. Should you use it for your website and what should you do to get high rankings on Google, Yahoo and other important search engines?



New features in Google Sitemaps

Mon, 14 Jan 2008 10:55:02 -0600

Last week, Google added new features to its Sitemaps service. After verifying that you are really the webmaster of a site, you can access some statistics about the information Google has about your site. This kind of information can help you to spot possible reasons when Google doesn't index your site.



Google Analytics - is it worth its real price?

Mon, 14 Jan 2008 10:55:02 -0600

Yesterday, Google released a new web tracking service with the name Google Analytics. Google claims that the service is free. Is Google Analytics worth its real price?



Automatically Submit and Ping your Blogs to over 30 Blog Search Engines

Mon, 14 Jan 2008 10:55:02 -0600

You no longer need to rely on a single ping site or web-based ping service to submit your blogs. You can now ping your blogs directly from your very own PC. Whether you only have 1 blog or 100 blogs, you can now ping them all with one click. - Download a free trial copy now!



How to benefit from Google's Jagger update

Mon, 14 Jan 2008 10:55:02 -0600

Google's ranking algorithm update Jagger has rearranged the result pages on Google. How can you benefit from Google's new ranking algorithm?



Are you ready for local search?

Mon, 14 Jan 2008 10:55:02 -0600

Google's upcoming service Google Base (see news below) shows a clear trend: search engines try to make their search results and ads as targeted as possible. What can you do to benefit from this trend?



Google's current ranking algorithm update

Mon, 14 Jan 2008 10:55:02 -0600

Google is currently updating its ranking algorithm. What can you do to benefit from the new ranking algorithm?



How to succeed with search engine optimization

Mon, 14 Jan 2008 10:55:02 -0600

Much has happened to search engine optimization in the last years. It has become much more difficult to get high rankings for a website. However, it's still possible to get your website at the top of the list if you do the right things.



The Google - Sun deal and its impact on search

Mon, 14 Jan 2008 10:55:02 -0600

Last week, Google Inc. CEO Eric Schmidt and Sun Microsystems CEO Scott McNealy announced a distribution partnership.Google also filed a new patent. What does this mean for search?



The importance of being first

Mon, 14 Jan 2008 10:55:02 -0600

A recently conducted study examined the links users followed on the search engine results page. What does this mean to you and how can you benefit from it?



A new bad trick for high Google rankings

Mon, 14 Jan 2008 10:55:02 -0600

Some webmasters have discovered a new trick to get inbound links from authority websites. At the moment, it seems to be possible to improve your Google rankings with that trick.



Google's Matt Cutts talks about buying links

Mon, 14 Jan 2008 10:55:02 -0600

Being one of the main software engineers on Google, Matt Cutts knows best about Google indexing and quality control issues. Find out what he thinks about buying links.



Can grammar and spelling influence your Google rankings?

Mon, 14 Jan 2008 10:55:02 -0600

There's a new theory that Google might also consider the grammar and spelling mistakes on your web pages. What does this mean to your website?



An open search engine optimization (SEO) analysis

Mon, 14 Jan 2008 10:55:02 -0600

We have received more than 293 suggestions for an open SEO analysis. This week, we're taking a closer look at one of the suggested pages.



Search engine insiders talk about links

Mon, 14 Jan 2008 10:55:02 -0600

On a recent search engine conference, Tim Mayer from Yahoo, Matt Cutts from Google and Kaushal Kurapti from Ask Jeeves revealed information on how these three search engines analyze links to determine the ranking of web pages in a public discussion.



Is KEI (Keyword Effectiveness Index) really a good indicator for useful keywords?

Mon, 14 Jan 2008 10:55:02 -0600

Some webmasters also use the Keyword Effectiveness Index (KEI) to determine the value of their keywords. Does it really make sense to choose keywords that way and is KEI something you should use for your keywords?



Keywords and search engine optimization

Mon, 14 Jan 2008 10:55:02 -0600

Although many articles have been written about finding the best keywords for SEO, many webmasters still target the wrong keywords. Choosing the right keywords is a crucial step in every search engine optimization campaign.



The most important search engines for SEO

Mon, 14 Jan 2008 10:55:02 -0600

Which search engines are the most important for search engine optimization (SEO). New research numbers can give you the answer.



Can too many links hurt your website?

Mon, 14 Jan 2008 10:55:02 -0600

Many webmasters are unsure if too many links can hurt their website rankings. Others think that links to a brand-new site might be a spam indicator. How many links are good for a website? Should you wait before getting links to your site?



Why has your website been dropped from Google?

Mon, 14 Jan 2008 10:55:02 -0600

Has your website been dropped from Google and you don't know why? There are a number of factors that can get your website banned on Google. In this article, we'll tell you why your website can be banned from Google and what you can do to get listed on Google.



How to react to the latest ranking algorithm changes

Mon, 14 Jan 2008 10:55:02 -0600

MSN Search and other major search engines have recently changes their algorithms. What do you have to do now to get high rankings?



Is the Open Directory Project still important?

Mon, 14 Jan 2008 10:55:02 -0600

The Open Directory Project (ODP or DMOZ.org) has recently received a lot of negative press. Is the ODP still as important as it was?



The perfect balance between on-site and off-site optimization.

Mon, 14 Jan 2008 10:55:02 -0600

Many webmasters are unsure what they have to do to keep their websites at the top of the list. There are two factors that influence the rankings of your web pages. What is the perfect balance between them?



Is Google manually influencing its search results?

Mon, 14 Jan 2008 10:55:02 -0600

Google pays people from all over the world $10 - $20 per hour to check Google search results every day. What does this mean to your website?



Google's Sitemaps service and your website

Mon, 14 Jan 2008 10:55:02 -0600

Last week, Google released its new Google Sitemaps service. Despite the name, Google Sitemaps is not a tool that creates sitemaps for your website. Google Sitemaps is another way to submit your web pages to Google. How can your website benefit from this service?



Google's PageRank - Should it be discontinued?

Mon, 14 Jan 2008 10:55:02 -0600

As you might have noticed, Google wasn't displaying the PageRank information from 27 May to 30 May. The PageRank bar in the Google toolbar was grayed out for every web page. Many webmasters speculated that Google might have discontinued the PageRank information. Is the green PageRank bar really that important?



What Google knows about you

Mon, 14 Jan 2008 10:55:02 -0600

Much has been said about Google collecting personal information from web surfers. What exactly does Google know about you if you use their services? In this article, we present a list of things that Google knows about you.



How your firewall can destroy your search engine rankings

Mon, 14 Jan 2008 10:55:02 -0600

Poorly configured firewalls can block search engine spiders. If you use the wrong configuration, Google, Yahoo, MSN Search and others might not index your website.



What the Google patent means for SEO

Mon, 14 Jan 2008 10:55:02 -0600

We summarize the most important parts of the patent specification in this issue so that you have a quick overview about how Google might rank your website according to this patent.



True Multidomain Hosting starting from $7.95

Mon, 14 Jan 2008 10:55:02 -0600

Host UNLIMITED full feautured domains starting from $7.95 per month! - A MultiManager control panel allows you to create, delete and manage full-featured accounts and control all your sites from one place!



How does Google track user behavior?

Mon, 14 Jan 2008 10:55:02 -0600

Last week, we informed you that Google tracks user behavior to determine the ranking of websites. Find out how Google tracks user behavior in this article.



Google ranking secrents revealed - Part 4

Mon, 14 Jan 2008 10:55:02 -0600

Google has recently filed a patent that details many points that Google uses to rank web pages. This article series discusses Google ranking secrets that have been revealed in that report. This time: how search results and user data can affect your rankings.



How to get top 10 rankings on Google, Yahoo and MSN Search

Mon, 14 Jan 2008 10:55:02 -0600

A new software program helps webmasters to get high rankings on major search engines.



Google ranking secrents revealed - Part 3

Mon, 14 Jan 2008 10:55:02 -0600

Google has recently filed a patent that details many points that Google uses to rank web pages. This article series discusses Google ranking secrets that have been revealed in that report. This time: how links to your website and their changes can affect your rankings.



Google ranking secrents revealed - Part 2

Mon, 14 Jan 2008 10:55:02 -0600

Google has recently filed a patent that details many points that Google uses to rank web pages. This article series discusses Google ranking secrets that have been revealed in that report. This time: how your domain name can affect your rankings.



Google ranking secrents revealed

Mon, 14 Jan 2008 10:55:02 -0600

Google has recently filed a patent that details many points that Google uses to rank web pages. This article series discusses Google ranking secrets that have been revealed in that report.



All about Google's latest algorithm change

Mon, 14 Jan 2008 10:55:02 -0600

Some webmasters have observed significant ranking changes in Google's search engine result pages. It seems that Google has tweaked its algorithm again or that it is still fine-tuning the way it ranks web pages for its next algorithm update.



How long does it take to get listed in Google?

Mon, 14 Jan 2008 10:55:02 -0600

If your website is not listed in Google although Googlebot regularly visits your website, this article can help you.



Cloaking: Does your web host change your web pages?

Mon, 14 Jan 2008 10:55:02 -0600

When you choose a web hosting company, you don't expect that they are going to change your web pages. You also don't expect that they change your web pages for their own benefit. Unfortunately, that's exactly what some web hosts seem to do.



Study confirms importance of other search engines

Mon, 14 Jan 2008 10:55:02 -0600

A recent study revealed that a minority of searchers exclusively use only one of the top three search engines Google, Yahoo and MSN Search. What does this mean to your site?



How to succeed with pay per click ads

Mon, 14 Jan 2008 10:55:02 -0600

You can lose a lot of money with pay per click ads if you don't do it right. This article explains how to succeed with pay per click ads.



How to get out of Google's sandbox

Mon, 14 Jan 2008 10:55:02 -0600

If your website has good rankings on Yahoo, MSN and other search engines but not on Google, it's likely that your website has been put into Google's sandbox. What can you do to get out of it ?



How to deal with Google's latest ranking algorithm

Mon, 14 Jan 2008 10:55:02 -0600

Latent semantic indexing (LSI) seems to be important in Google's new ranking algorithm. This article tells you how to deal with this.



Do reciprocal links still work?

Mon, 14 Jan 2008 10:55:02 -0600

Rumor has it that reciprocal links are not as effective as one way links. Some people in online discussion forums claim that one way links from a website to another site work far better than reciprocal links. Is this true and what do you have to do about this?



How to add thumbshots to your link pages

Mon, 14 Jan 2008 10:55:02 -0600

Thumbshots are thumbnail screenshots of web pages that allow you to visualize websites before web surfers click on the link. If you use thumbshots on your link pages, web surfers know what they get before they click on a link.



Is your website dependend on Google?

Mon, 14 Jan 2008 10:55:02 -0600

Yahoo and MSN have made significant gains against Google. They can send a considerable amount of targeted visitors to your website. This article helps you to benefit from this search engines trend.



How to avoid click fraud

Mon, 14 Jan 2008 10:55:02 -0600

Click fraud is becoming a major problem for online advertisers. If you advertise your website on pay per click search engines such as Overture or Google AdWords, chances are that you pay way too much for your clicks.



7 Google interviews

Mon, 14 Jan 2008 10:55:02 -0600

Interviews with the people behind the scenes give great insight in how things work. The following interviews reveal interesting things about how Google works.



Search engine optimization: which file ending is better?

Mon, 14 Jan 2008 10:55:02 -0600

Some webmasters wonder whether they should use .htm or .html as the file extension for their web pages. Which file ending is better for search engine optimization purposes?