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Comments on: The Investment Of Giving

Exploring the World of Social Media from the Inside Out

Last Build Date: Mon, 19 Mar 2018 20:06:00 +0000


By: Guest Post by Social Media Dad, Jason Falls from Social Media Explorer — Social Media Mom

Mon, 21 Apr 2008 16:04:29 +0000

[...] essence of social media – how to behave, how to enjoy and how to succeed – revolves around the core values we all want to teach our [...]

By: Jason Falls

Wed, 19 Mar 2008 21:11:18 +0000

John - Agreed. Social media is much more about customer service and an open dialog that most marketers think. Put the consumer first and it will change the way you think. Jackie -- Amen, sister. I've created something worth talking about. Jackie Huba commented on my blog! Wooo-Hooo!

By: John Johansen

Wed, 19 Mar 2008 19:42:09 +0000

Jason, I like the analogy. One extra point I've been thinking about social media lately is that it really must move beyond just marketing. Using social media to connect customer people to employee people to work out what needs to be done can be a big win for your company. Some companies are getting this, like Dell's Ideastorm site. I hope we continue to see more.

By: THINKing » Wealthy Wake Up To Social Networks

Wed, 19 Mar 2008 17:22:17 +0000

[...] Carnegie’s best lesson is that it is not about the money. It is about what you can achieve with the money. DC (digital colleague) Jason Falls picks up on this theme today in his posting investment of giving. [...]

By: Jason Falls

Wed, 19 Mar 2008 15:53:41 +0000

Double-H -- Thanks. I love your example, too. If the only time you want to reach out to me is when you want something, I consider the relationship rather disingenuous. Good metaphor for the social media space. Thanks for stopping by again!

By: Harry Hoover

Wed, 19 Mar 2008 15:42:34 +0000

Jason, you are so right. Social networking should be approached the same way whether it is done in digital or analog format. I liken it to when someone you have known in the past is looking for a job. You haven't heard from them in years but once they are out of work, your phone rings. They want something from you, but have never been interested in investing any time in the relationship until they need help. If you want to have good contacts, you must be a good contact. Try to help people achieve their own personal and professional goals, and they in turn will be happy to help you. Same with social media. Some people and companies get it. Most don't.