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Preview: Comments on: Avoid Scope Creep Money Pit SEM Jobs

Comments on: Avoid Scope Creep Money Pit SEM Jobs

Digital marketing blog for advertising agency, in-house & PR professionals

Last Build Date: Thu, 02 Feb 2017 14:43:31 +0000


By: Short Term Contracts Ease Resection Jitters & Inspire Client Confidence » aimClear Search Marketing Blog

Mon, 13 Apr 2009 05:51:19 +0000

[...] time expenditures. Soon the short job is long, etc…The agency must be highly adept at nipping scope creep in the bud before it gets [...]

By: Marketing Preston

Fri, 13 Feb 2009 19:14:51 +0000

Thankyou for this Marty, I think that this will benefit our business dramatically, Our contracts tend to be a lot more simplified than the one you have outlined above, which means that we often perform additional services for free. I'll definately adapt our standard contract to include some of your ideas, Regards, Nick

By: Marty Weintraub

Thu, 31 Jan 2008 04:28:58 +0000

@Lisa: It's hard to notice scope creep until your face is half eaten :).

By: Lisa R

Mon, 28 Jan 2008 21:11:40 +0000

I have a lot of experience with scope creep. Unfortunately, I often don't notice the slow creep until too late. This serves a good reminder to carefully define scope at the recommendation phase. Good stuff!

By: Marty Weintraub

Thu, 24 Jan 2008 23:04:02 +0000

@seanmag: Welcome and thanks for the kind words. SEOMOZ is one of my favorites and we've learned a lot from Rand and his crew over the years. You'll find other articles like this post in the "Agency" Category of aimClearBlog. We're glad you stopped by.

By: seanmag

Thu, 24 Jan 2008 22:53:00 +0000

Hey Marty, I'm a first time visitor and just came over through a link from SEOmoz (Youmoz) on a post they just made on an SEO contract template. Between what they posted there and you're article, that's some pretty good content. Glad to have come across your site and thanks for the great info. Cheers, Sean

By: Marty Weintraub

Thu, 24 Jan 2008 19:20:41 +0000

Thank you Andy.

By: Andy Beard

Thu, 24 Jan 2008 19:06:36 +0000

One thing good about Feedblitz is that they will import without the need to confirm opting in again (unlike Aweber) - what they do is send out a notification email to explain, though I am sure it is possible to have that personalized a little so subscribers are not lost. All the Feedblitz subscribers can be counted towards the Feedburner subscriber numbers providing instant social proof.

By: Marty Weintraub

Thu, 24 Jan 2008 18:44:49 +0000

Terrific insight Andy. Actually this scope document is a mashup of several. In that particular case study actually we KEPT the email subscibers where they were and invited them to interact in the new blog, which they did n droves. That drove links and organic prominence. They attained about another 1000 subscribers from the FeedBlitz subscription form on the blog sidebar. You dont't miss much :)

By: Andy Beard

Thu, 24 Jan 2008 18:11:14 +0000

Hi Marty I am not sure full transition is an ideal solution. I would be more inclined to take the existing email list, import it to either Aweber or Feedblitz, and deliver scheduled RSS to Email.