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SEM – Aimclear® Blog

Digital marketing blog for advertising agency, in-house & PR professionals

Last Build Date: Tue, 20 Mar 2018 21:57:34 +0000


Paid Search Marketing Automation: Embracing The Machine

Wed, 29 Mar 2017 13:36:27 +0000

(image) This post was originally published on PPC Hero. Catch Megan speaking at HeroConf Tuesday, April 18, at 2:15 p.m. These days, automation is synonymous with account optimization. eMarketer recently reported that two-thirds of senior marketers surveyed in Australia, the UK and the US have invested heavily in marketing technology over the past year. Top reasons for […]

Google Display Network Targeting: Boost Top-of-Funnel Traffic for Uniform Audiences | Psychographic Hot House

Fri, 17 Mar 2017 18:29:11 +0000

(image) Driving top-of-funnel traffic for any audience can be tricky, diverse or not. On the bright side, certain verticals allow you to tap into the wide range of targeting options in the Google Display Network (GDN). If done correctly, the GDN can be a great option for driving top-of-funnel traffic, as well as direct response. Understanding […]

Slay Search Terms Report Analysis to Save Serious Cash

Tue, 14 Mar 2017 15:58:29 +0000

(image) Let’s face it, analyzing the search terms report can be both hard and time consuming. This report, available in both AdWords and Bing, could be one of the most underutilized, yet most powerful sets of data out there. Many advertisers use this report to generate negative keywords that don’t resonate with their brand, identify search […]

Strike Gold with PPC Ad Extensions: Defining & Mining Your Strategy

Fri, 27 Jan 2017 21:43:40 +0000

(image) When properly executed, ad extensions can add value both aesthetically and in terms of performance. They increase coveted SERP real estate, but more importantly, present PPC practitioners with greater opportunity to educate and connect consumers to a brand or service. Despite their worth, extensions are often overlooked or misaligned to KPIs. Read on for our […]

5 Frightful Paid Search Account Mistakes (& How To Fix Them)

Fri, 28 Oct 2016 20:13:12 +0000

(image) Dueling with demons? Aghast over ghosts? It’s not creepily costumed kids that have us covering our eyes, it’s things that go bump in ad accounts. Having audited thousands of AdWords and Bing Ads accounts at Aimclear, our paid search specialists have seen — and survived — it all. From scary setting errors to horrifyingly irrelevant […]

Cross-Device Retargeting Strategies in a Post-Cookie SEM World | Psychographic Targeting Hot House

Mon, 03 Oct 2016 17:12:25 +0000

(image) Google recently announced, to the delight and relief of marketers everywhere, cross-device retargeting functionality across its products. We’ve patiently waited for this critically important update. Ninety percent of people switch between screens to complete tasks, but cookies limit retargeting to browsers. Google’s massive improvement of user tracking has not only streamlined retargeting across devices, it’s moved […]

Call-Only AdWords Campaigns To DRASTICALLY Increase Calls

Tue, 28 Jun 2016 18:46:21 +0000

(image) The case is true for many businesses: Phone calls convert and ultimately close at a much higher rate than other conversion types. AdWords call-only campaigns (when implemented correctly) are the perfect tool to increase mobile phone call traffic — drastically. However, they often leave users hanging with a few questions: Which keywords do I use? […]

Google’s Gary Illyes #AMA Highlights Machine Learning @ #SMXAdvanced Day 1

Fri, 24 Jun 2016 19:37:50 +0000

(image) SMX Advanced day one boasts a few hallmark (and highly anticipated) sessions: Mad scientists of paid search, SEO ranking factors, and of course the less-scripted and always entertaining AMA (or You & A) discussion. Danny Sullivan sat down with Google’s Webmaster Trends Analyst Gary Illyes to cover this year’s burning questions and concerns advanced SEOs […]

Adwords Income Targeting: How Marketers CASH IN | Psychographic Hot House

Thu, 02 Jun 2016 21:23:21 +0000

(image) While social channels may boast more expansive interest targeting capabilities, search is where business’ repeatedly double-down for the sweet spot of volume and, most importantly, intent. What other channel contains the verbatim ask of a user’s desire? When it comes to managing search campaigns, the challenge remains researching ways to reach the largest (and most […]

#GoogleSummit Ads & Analytics Innovations Keynote Recap: From Mobile-First To Snazzy Display

Wed, 25 May 2016 21:58:47 +0000

(image) The Google Performance Summit revealed major changes for the coming months, including new text and display styles, mobile-first enhancements, look-a-like retargeting and beefed up analytics. Marketers are no longer asking if they should invest in mobile, but how they should invest. With over half of all searches happening on mobile, Google has been working with […]