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Preview: Comments on: Ride the Search Rollercoaster or Exit Now

Comments on: Ride the Search Rollercoaster or Exit Now



Digital marketing blog for advertising agency, in-house & PR professionals



Last Build Date: Thu, 02 Feb 2017 14:43:31 +0000

 



By: Mel66

Tue, 04 Dec 2007 18:15:12 +0000

Great article, Marty. "Keep up or get off" is a necessary mantra for any industry, but it's crucial for SEM. Thanks for the collective wake-up call! Melissa



By: Marty Weintraub

Mon, 03 Dec 2007 21:10:13 +0000

@ Tony, thanks for the perspective. I think you're on the mark.



By: Tony Wright

Mon, 03 Dec 2007 14:26:48 +0000

Great post - just found your blog. I think one thing to point out, however, many times the problem with an SEO program is not the SEO performing the service, but the process the agency is utlizing. SEO process is even more important now than it has been in the past. However, I see more and more SEOs "shooting from the hip" and coming up with great ideas that they either can't or don't have the time to implement. For instance, just doing a one time social media push can be effective, but deadly for an SEO agency. This tactic can create an initial rush of traffic that will set client expectations that will not be fullfilled unless a dedicated and disciplined ongoing strategy is implemented. And this type of strategy takes alot of time. Usually more time than an agency has allotted for the particular client. Profitiability is a slippery slope in SEO, and most agency's pricing structures don't support true profitability.



By: David Saunders

Sun, 02 Dec 2007 14:52:25 +0000

Thanks Marty - my main dislike/hate etc is that these big local design shops/SEO agencies/clowns make a boatload more than I do for literally lying their arses off to unsuspecting folks who eventually come to me "on a budget" I think if I was a thief I'd be retired now ;)



By: Marty Weintraub

Sun, 02 Dec 2007 00:37:53 +0000

@David: He He. Thanks for your perspective. :) Marty



By: David Saunders

Sat, 01 Dec 2007 23:21:48 +0000

New visitor - how did I not know about this blog? Great post - This is one of the reasons I turn down so many in house SEO (whatever) jobs all these big agencies that approach me really do have their heads up their arses - one of the most oft asked questions "Do you know how to work with WPG?".... Nuff said.....



By: Marty Weintraub

Wed, 28 Nov 2007 18:45:10 +0000

@ Jeff: I feel you pain man. :) Thanks for stopping by.



By: Jeff

Wed, 28 Nov 2007 16:32:31 +0000

Marty, great article. A bit of a roller coaster in itself ;) You're right on with this insight. It's time to scale or get out. Certainly managing campaigns has evolved 2 or 3 times over in the past 18 months. You cannot effectively manage things by yourself anymore. Running a simple paid search campaign requires 2 or 3 helping hands. Client interface, campaign specialist, onsite landing page guru, analytics tech, etc etc... Segmentation and specialization are raising the bar and certainly creating a new level service. Buckle up...



By: Marty Weintraub

Wed, 28 Nov 2007 11:43:50 +0000

Michael, you do great work! Cut yourself some slack. :)



By: Michael D

Wed, 28 Nov 2007 06:24:52 +0000

Each word you wrote for everything I have not done yet feels like a punch in the stomach. Must stay strong and keep eyes open. :)