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The Inquisitr - Latest Comments in Glam Turned Down a $1.3 Billion Acquisition: Report





Last Build Date: Thu, 29 May 2008 06:18:48 -0000

 



Re: Glam Turned Down a $1.3 Billion Acquisition: Report

Thu, 29 May 2008 06:18:48 -0000

My understanding, from a publishers perspective is that the contract with GLAM can be pretty restrictive. There have also been issues with their inventory on some of their publisher sites, for example running GLAM ads. As you note, they are meant to be slashing ad rates, so it may not be as attractive for publishers as it once was.

1.3 billion, I think I'd take it and put it to use somewhere else while they can get it. I know the multiple is low, but it may well seem like a great deal in a years time.