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Preview: EmailUniverse.com's Ezine-Tips

EmailUniverse.com's Ezine-Tips





 



CAN-SPAM New Rules Require Single Action Email Opt-Out, Designated Senders - 4 Tips
There are (4) new rules issued by the Federal Trade Commission that amend the CAN-SPAM Act of 2003 that you should know about. Don't have time to read the 109 page memo? Check out this quick article to give you the basics in a few minutes.



Interview with Tad Clarke - MarketingSherpa Editorial Director - Email Newsletter Time Investments
Tad Clarke, Editorial Director for MarketingSherpa said that a typical newsletter they produce involves 1-2 hours of research, 1-5 hours writing each story, the submission of each story to an editor and someone who formats the work...resulting in a total of about 16-20 hours PER newsletter. Discover what he thinks are the (3) things you must absolutely test in your email newsletter:



Interview with Tad Clarke - MarketingSherpa Editorial Director - Email Newsletter Time Investments
Tad Clarke, Editorial Director for MarketingSherpa said that a typical newsletter they produce involves 1-2 hours of research, 1-5 hours writing each story, the submission of each story to an editor and someone who formats the work...resulting in a total of about 16-20 hours PER newsletter. Discover what he thinks are the (3) things you must absolutely test in your email newsletter:



MarketingSherpa President Advocates Email Newsletter Investments Based on Best Friend Theory
While at MarketingSherpa's Email Summit in Miami, I was able to catch up with Eric Stockton, President of MarketingSherpa... to discuss the state of email newsletter strategies and how MarketingSherpa uses ezines to drive community engagement and be of 'service' to their membership.



Inventing Must-Read Content For B-to-B Newsletters Interview with Robin Anna Pernice of JPMorgan
Robin Anna Pernice, VP of Product Segment Marketing at JPMorgan shares 11+ insights into how to invent must-read content for B-to-B Newsletters.



MarketingSherpa Releases Dirty Dozen Email Newsletter Mistakes Nearly Everyone Makes 7-12
In an effort to promote their upcoming 3rd annual Em@il Summit '08 in Miami (that I'll be attending as well), the experts over at MarketingSherpa have released their dirty dozen mistakes that they believe nearly everyone makes. Here are the last (6) of their "Dirty Dozen" along with my comments:



MarketingSherpa Releases Dirty Dozen Email Newsletter Mistakes Nearly Everyone Makes 1-6
In an effort to promote their upcoming 3rd annual Em@il Summit '08 in Miami (that I'll be attending as well), the experts over at MarketingSherpa have released their dirty dozen mistakes that they believe nearly everyone makes. Here are the first (6) of their "Dirty Dozen" along with my comments:



Email Newsletter Volume and Numbering Schemes - What's The Rule To Follow?
Kathy writes: "I have been creating an e-zine for the past five months and now that we are in a new year do not know if I should change the volume number, along with the issue number, now that we're in a new year. Can you tell me the rules about this?" Yes, I can help. Read on...



Ezine Topics- What To Send Your Email Newsletter Audience This and Next Week?
The EOY (End Of Year) time is a great reason to send a series of email newsletters that answers various questions relating to the end of a period of time and the future outlook for the next year. Here are (6) new ezine content topic ideas for you to consider:



Cyber Monday Email Volume Up 54 Percent - Unsub Best Practice Review
According to the Retail Email blog (Chad White), they found in that 68% of retailers in their survey sent out a Cyber-Monday promotion compared to 44% last year (54% increase). In addition, 25% of retailers in their survey sent promotional emails the Sunday before compared to 12% last year (108% increase). Read on to learn more about best practices for handling unsub requests.



Email Delivery Frequency During The Holidays Can Burn Ya
With the holiday shopping season in full gear, many retail and e-tailers have already had a strong October and November sales rush thanks largely in part to their email marketing efforts. When consumer buying budgets are blown, many e-tailers turn to increasing their email frequency with hopes to gently brow beat their prospects & clients into buying. There's a better way:



MailerMailers Email Marketing Metrics Report Recommends Personalized Subject Lines
Recently Email Service Provider (ESP) MailerMailer released an email metrics report on the first half of this year. To save you some time from reading all 28 pages of this report, I'm going to give you the quick highlights:



Email Reputation More Important Than Content To Improve Email Deliverability Performance
Your reputation determines your email deliverability more so than your content... at least that's the finding of a recent Lyris ISP Deliverability Report card for 1st quarter 2007. Two things that can improve your email campaign and newsletter results are:



Email Newsletter Subscription Renewals - Any Value In Forcing Ezine Members To Re-Subscribe?
Is there ever a good argument to force or ask your email newsletter members to resubscribe? ...to confirm their interest in receiving your emails? Let's address this ezine subscription renewal issue together by listening to Dale's story and my response.



AskChrisKnight Day- Value of Email List, Ezine Content Flow and List Building 101
Today I dipped into the AskChrisKnight folder to answer the most pressing questions sent in recently... ranging from email subscriber valuation to editorial calendars and ezine list building.



List-Slaughter or Why Email List Repurposing Is Bad
There are two types of evil when it comes email newsletter publishers who repurpose their email lists: Type 1) Intentionally misleading and no true respect for the privacy of their list member and Type 2) List-slaughter is where they unintentionally come to the realization that the current ezine relationship isn't working for their business interests any more so they take liberties that they know are wrong.



Email Newsletter Topical Ideas For 2007 - 5 Quick Strategies
If you've run out of 'good' ideas for topics for your next email newsletter, today you're going to discover my top 5 favorite ways to pick new ezine topics and a link to another article of 20 more new ezine topical ideas for you to leverage.



Ezine Publishing: To Include Personal Info or Not?
Many times I come to an email newsletter to get a specific outcome, such as being more informed, keeping up on trends, picking up a new strategy to test, or simply being entertained... and lately I've noticed handfuls of ezine publishers who have a hard time realizing that I didn't give them permission to tell me about their personal life... on and on and on and on... You get the point.



My Favorite Email Publishing And Ezine Marketing Leaders To Watch
Having been in the email services industry for more than a decade -- it occurred to me that you might benefit from taking a peak at some of the leaders that I track in the "Email Universe". Here's my short list:



Email Newsletter From Field - Ezine Brand Management
There's an ezine mistake that I've been seeing more of lately and while my solution to it may not apply to many of the tens of thousands of readers of Ezine-Tips; For the few dozen to a hundred who are doing this brand mistake, I hope it improves your ezine management and branding experience.



Boost Your Email Newsletter Subscription Conversions With This Smart Ezine Strategy
Discover two strategies to improve your ezine subscription conversion rate. Your email newsletter conversion rate is the number of new subscriptions you receive divided by the total number of unique visitors to your website (or squeeze page) each day.



False Positives Declining - Lyris's ISP Email Deliverability Report for Q2 2006
Even after you've done everything you can as a responsible email newsletter publisher or permission-based email marketer (such as watching your email content, mailing history/frequency and list hygiene), false-positives are still a serious threat to your ability to get your emails delivered.



All-In-One Ezine Publishing System by Patsi Krakoff Reviewed
Patsi Krakoff, Psy. D. and Denise Wakeman run something called the "Blog Squad" - and they also have recently released an All-In-One Ezine Publishing training system for $197 USD (at the time of this review). Is it worth it? I got my hands on it and have read it cover-to-cover to share my thoughts on it.



Ezine-Tips HTML Template Redesigned To Become Email Preview Pane Friendly
Thanks to an inspiration from EmailLabs, I changed the HTML format of Ezine-Tips today. The core goal is to become preview-pane friendly so that a reader of my email newsletter can instantly get value from the TOP preview pane instead of having to dig into the bottom preview pane to see the core insider information. Check out a sample of my new ezine template design:



Ezine Publishing Design For The Email Preview Pane
"The biggest challenge facing online marketers today is to design for the preview pane and ever-shrinking real estate of the email inbox," said Stefan Pollard, Director of Consulting, EmailLabs in a recent media release. I do agree that it's a major challenge for ezine publishers and let's give it some attention today by considering how to improve your email newsletter template to address the preview pane's impact.



Email Newsletter Production - Should You Find Someone Else To Publish Your Ezine?
Should you risk outsourcing your ezine production to a 3rd party? Here are my thoughts for those with and without a marketing brain. :)



Privacy Protection Statements- Because we hate spam as much as you do!
More than a few years ago, thanks to A/B split testing, many discovered (including my own results) that adding a privacy protection statement below your subscription button helps to increase conversions. Yes, today you'll find out why the title to this Ezine-Tips article makes me cringe!



Ezine Covers Done Right - 4 Options To Help Build Your Email Newsletter Brand Image
After my last Ezine-Tips issue where I showed the importance of packaging your email newsletter with a classy ebook/ezine cover, I received a small avalanche of emails asking me how I made the email newsletter ebook cover. Today, I'll reveal how I made mine and (4) options you have to create your own:



Visitor to Ezine Conversion Checklist - How Can I Get My Visitors To Subscribe To My Ezine?
Here's a handy checklist for you to review to see how many of these things you already are doing or may want to be doing to increase your visitor to subscriber conversion rate.



98-2 Affiliate JV Partner Principle and How You Can Use Email For Both Segments
In many affiliate programs, you will often see 98% of the performance coming from 2% of your affiliates. Today I'm going to recommend that you segment your affiliate partners (those who sell for you online on a commission basis) by either being in your top 2% or your bottom 98% so that you can email each segment a different series of emails to drive sales.



Is EarthLink Dropping Your Permission-Based List Members?
I knew something was up when my hard bounces for a recent mailing shot up 454%. Today, an important lesson on what will happen to your Earthlink & Mindspring email list members when their new challenge/response system eats your members for lunch.



Why Does My Email or Ezine Open Rate Slide Downhill?
Is your ezine "Open Rate" sliding worse than a coastline house in a mudslide into the ocean? Is there something you can do about it? An Ezine-Tips reader sent me this letter and I'll answer some of the questions or issues including an important trend to watch over the EU's data privacy acts that may impact this issue:



SUBJ Research: Email Response Increases as Characters Decrease
A recent subject line research article by Return Path identified that "click-through rates (CTR) for subject lines with 49 or fewer characters were 75 percent higher than for those with 50 or more." Wow, why is this so?



HTML Ezine - Does Yours Render Right? CSS vs. Inline HTML
One huge mistake that many ezine publishers do when sending HTML email newsletters is that they will test their design to their email client (software they use to check & send email) and wrongly assume the rest of the world uses the same email software. Today, you'll learn about Inline HTML vs. Internal/External CSS stylesheets for your ezine template:



AOL Email Accreditation Watch: 15 Major ESPs Sign With Goodmail
AOL quietly launched their Goodmail CertifiedEmail service this past week. WHAT? Yes folks, their plans are moving forward:



Blog Comment Notify - Give Your Commentors Ability To Get Email Notifications
More than a year ago, I shared how important it is to give your blog audience the ability to subscribe via email to your newest blog entry sent to them in either real-time or daily/weekly summary. This year, I'm encouraging you to take the NEXT step in this evolution and give your blog commentors the ability to subscribe via email to the comment thread they are leaving a comment on. Here's why and how:



Sequenced Email and Autoresponders - The Anti-Email Newsletter Strategy?
Recently in Tempe Arizona I was sitting next to Tom Kulzer, CEO of Aweber. He lives in the autoresponder & sequenced email service provider world and not the ezine publishing world (even though his clients also publish ezines with his service). Check out his argument for why the ezine model is not as cool as the sequenced autoresponder model:



The Email Newsletter Publishing Value Perception Paradox
Fee-based email newsletters on average do not have the same level of perceived economic value as print-based newsletters, yet ebooks can sell for 2-5 times the same price as a print book of the same exact content. Seems contradictory, no?



Ezine Content Sources To Help Make Choosing Your Next Email Newsletter Topic a Breeeeeze!
How can you really figure out what the market wants you to write about next? Don't guess! I'll show you 7 quick ways you can poll the market (in most cases, without doing a single survey)...



How To Weave Your Story Into Your Email Newsletter
Ezine-Tips reader Glen writes, "I'm not sure if you wrote an article about this...anyway can you offer me any advice or resources about the art of weaving in a story from your life into your email marketing messages? Here are my 8 tips to do just that:



Friday Best Day For Email Newsletter Open Rates?
This week, ExactTarget released their 2005 Response Rate Study that summarized open, click-through and unsubscribe rates. Learn about my sweet spot send day logic before you start sending more emails on Friday: