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Preview: Comments on: Advertising: Death by Web 2.0?

Kommentare zu: Advertising: Death by Web 2.0?



Netzkultur, E-Commerce and Digital Marketing



Last Build Date: Mon, 01 Feb 2016 11:41:38 +0000

 



Von: Roland Hachmann

Mon, 22 Oct 2007 19:16:27 +0000

that's absolutely right. There is a lot of online advertising supporting the business models of the new generation of web enterprises. And at the moment, even a lot more online ad placements are needed. (However, may be not in the distant future.) I think Andrew is worried about the fact that most advertising messages might be lost in the clutter of user generated content. Which could be true in a way. Plus the fact that sites like facebook and youtube have a lot of pageimpressions, but not so many users... But with the new opportunities of targetting, even messages that don't seem to be valuable when looking objectively, will get a value purely by the subjective relevance of place, time and targeting when a user sees it. We shouldn't get too worried just yet...



Von: Claudio Bontempi

Sat, 20 Oct 2007 13:35:38 +0000

Hi. I think you're absolutely right. What I'd like to make Andrew Kenn to think about, is that without advertising the magic world of Web 2.0 and on line social networks couldn't exist.... I'm an on line media planner, and I have to plan a lot of advertising on various sites, they're content and social sites. What is clear is that without advertising, and without the media owners that sell the spaces of these publishers/sites/portals, all of these virtual places couldn't be so effective and interesting. One example: here in Italy we have studenti.it, that is a site where a lot of students read the news about school and university, post, chat, leave photos and videos, interact, leave and download essays, lectures and so on...it is a very good example of a web 2.0 site...but without the media owner that sell advertising to publish on the site, this very good social network couldn't be so attractive, because the publisher wouldn't have the money to improve and manage the site... it is the same for the n1 example of web 2.0 in the world: Youtube! Should Youtube be the same without the money of its owner, Google??And we know that Google is so powerful becuase of the money it earns form its advertising model... What do you think?