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Latest IPA News articles | by

The IPA is the professional body for advertising, media and marketing communications agencies in the United Kingdom.

Last Build Date: Wed, 21 Feb 2018 13:04:52 Z

Copyright: Copyright 2018

IPA publishes Agency Census 2017

Thu, 15 Feb 2018 00:01:00 Z

We have today published our annual Agency Census, showcasing the lay of the lay among IPA membership.

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IPA supports B/CAP’s new guidance on gambling ads

Wed, 14 Feb 2018 16:35:40 Z

The IPA supports B/CAP’s new guidance on gambling ads that deals specifically with responsibility and problem-gambling issues.

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IPA welcomes Unilever’s call for digital landscape clean-up

Wed, 14 Feb 2018 12:42:02 Z

The IPA has welcomed comments from Unilever’s Chief Marketing and Communications Officer Keith Weed to clean up the digital landscape, in which he has called the leading digital platforms and publishers to account.

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2018 Women of Tomorrow shortlist revealed

Tue, 13 Feb 2018 00:00:00 Z

Thirty-three extraordinary women working in the communications industries have been shortlisted for the Women of Tomorrow Awards 2018, run by the IPA and Campaign.

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IPA responds to latest P&G developments

Thu, 01 Feb 2018 00:01:00 Z

On behalf of the IPA’s member agencies, Director General Paul Bainsfair has commented on how the industry has progressed in the year since P&G’s Marc Pritchard outlined four key action points to “clean up the media supply chain”.

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IPA welcomes JICWEBS and TAG alignment of UK and US brand safety and anti-fraud initiatives

Mon, 29 Jan 2018 14:25:36 Z

New three-stage partnership to provide a consistent approach for brand advertisers.

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IPA voices concerns over new GDPR Guidelines on Consent

Thu, 25 Jan 2018 09:56:19 Z

The IPA has responded to the Article 29 Working Party Guidelines on Consent, voicing concerns that the Guidelines take too strict a view of the requirements of the GDPR on obtaining consent from users in the online sector.

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IPA expands global training offering into MENA region

Tue, 23 Jan 2018 00:00:00 Z

The IPA has today (29th Jan) announced that it will offer its suite of IPA online qualifications to agencies in the Middle East and North Africa through a new partnership with Dubai-based learning and development specialists Ampersand.

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IPA to return to SXSWi Festival

Thu, 18 Jan 2018 11:19:11 Z

The IPA will once again be attending SXSW Interactive Festival and will be offering delegates support on the ground in Austin along with curating their learnings and experiences.

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IPA welcomes YouTube’s commitment to tackling brand safety

Wed, 17 Jan 2018 11:30:00 Z

The IPA has warmly welcomed the comprehensive commitment by Google YouTube to achieving greater levels of brand safety in their announcement last night (16 Jan).

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Marketing budgets grow at slowest rate in nearly two years

Wed, 17 Jan 2018 00:01:00 Z

The marketing budgets of UK private sector companies continued to be expanded during the final quarter of 2017, reveals the Q4 2017 IPA Bellwether Report, out today (17 January 2018).

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IPA welcomes new DCMS Secretary of State Matt Hancock

Tue, 09 Jan 2018 11:43:09 Z

"We very much welcome the promotion of Matt Hancock to Secretary of State for Digital, Culture, Media and Sport. As former Minister of State for Digital, he demonstrated a clear understanding of the value and importance of the creative industries and has publicly stated his commitment to helping to grow and develop our sector," says IPA Director General Paul Bainsfair.

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Diversity in ad agencies creeps up reveals IPA Survey

Tue, 09 Jan 2018 10:23:20 Z

Levels of diversity within advertising agencies have shown mild improvements, however, more must be done to achieve parity. This is according to findings from the IPA’s annual Diversity Survey, published this week.

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New ITV CEO Carolyn McCall joins Godber and Unerman to head up 2018 IPA Effectiveness Awards judging panel

Thu, 14 Dec 2017 00:00:00 Z

Incoming ITV boss Dame Carolyn McCall is to chair the 2018 IPA Effectiveness Awards, the most rigorous competition of their kind worldwide, widely feared and revered by the participating agencies, clients and media owners who must prove that their communications activity has paid back.

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Make sure your agency can comply with the IPA’s GDPR Best Practice Principles

Wed, 13 Dec 2017 00:00:00 Z

The IPA has today (14th December) launched its GDPR Best Practice Principles to help IPA member agencies become GDPR compliant in readiness for 25 May 2018.

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Quantcast and DoubleClick Campaign Manager top IPA Media Owner and Ad:tech Autumn Survey

Tue, 12 Dec 2017 14:53:10 Z

Agencies have named Quantcast as the best media owner, and DoubleClick Campaign Manager as the best Ad:tech supplier, to work with in the IPA’s Autumn Online Media Owner and Ad:tech Supplier surveys.

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New IPA research debunks myths on millennials’ medicine habits

Tue, 12 Dec 2017 00:00:00 Z

18-34-year-olds find medicines more confusing than older people do, they are more dissatisfied with the information they receive about prescription medicines, and are likely to take more than they are prescribed.

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IPA announce stellar line up of judges for 2018 IPA Women of Tomorrow Awards

Tue, 12 Dec 2017 00:00:00 Z

Kate Stanners, Melissa Robertson and Pippa Glucklich are just three of the 14 industry greats who will be judging the IPA and Campaign’s 2018 Women of Tomorrow Awards.

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Five agencies elected into IPA membership

Mon, 11 Dec 2017 00:00:00 Z

Alliance Advertising and Marketing, BETC London, Bountiful Cow, Essence and Hey Human were elected into IPA membership at its quarterly council meeting last week (7 December). This brings the total number of agencies in membership to 322.

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Be a voice not an echo – enter the 2018 Women of Tomorrow Awards

Thu, 30 Nov 2017 00:00:00 Z

Do you consistently go above and beyond the call of duty? Does a colleague or employee? Are you a Woman of Tomorrow?

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