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Preview: Comments on ....the world's leading....: Dreaming of Adland… I don’t know about you, but o...

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Updated: 2017-11-27T18:37:16.648+00:00

 



I 'fell' into PR, I've progressed quickly and enjo...

2007-07-16T20:54:00.000+01:00

I 'fell' into PR, I've progressed quickly and enjoy loads of responsibility - but as soon as there is an opening in an ad agency (and I've been informed of one), I'll be chucking myself out of PR and straight into ad land. No regrets. I'd leave right now if I didn't have a mortgage, or a need to eat.



I've often felt that PR creativity often involves ...

2007-07-16T17:53:00.000+01:00

I've often felt that PR creativity often involves how you do something as much as what you do.

We may have a wonderfully creative idea but let's face it more than half of them tank.



Actually, in reality, I'd have done what these cha...

2007-07-16T17:50:00.000+01:00

Actually, in reality, I'd have done what these chaps did and nick the idea for someone else. Genius though:

http://www.youtube.com/watch?v=CjHzS_twDVY&mode=related&search=



Yes Martin...they weren't really 'proper' ideas; t...

2007-07-16T17:43:00.000+01:00

Yes Martin...they weren't really 'proper' ideas; they were a little tongue-in-cheek.

Unlike us, I know.

A proper idea, of course, would be to showcase the importance of colours such as those found in the Sony Bravia telly in alleviating global poverty...where people can dream of owning a Sony Bravia, they still have a glimmer (multi-coloured) of hope left.

And if it'd been me, I'd have recommended that all the balls used in the previous Sony Bravia ad (http://www.youtube.com/watch?v=CSBn3-A2V8o) were subsequently used to construct a huge ballpit for disadvantaged kids.

Bet that didn't happen either.



Shame that you follow up the assertion that PRs of...

2007-07-16T17:09:00.000+01:00

Shame that you follow up the assertion that PRs often need to be more creative than the advertising team (true, I think), with two ideas for a Sony campaign that involve surveys.



The ad with the moving house looks exactly like it...

2007-07-16T16:53:00.000+01:00

The ad with the moving house looks exactly like it was one of those "off the shelf" ads, I get the strong impression that the agency that did the recent Lloyds "for the journey" stuff with the train, had been turned down by Eurostar or Virgin Rail when Lloyds cam by their front door.



Yeah, I suspect there's more than a dash of the em...

2007-07-16T14:36:00.000+01:00

Yeah, I suspect there's more than a dash of the emperor's clothes about those ad agency pitches...we're the creatives, you're the numpties...and nobody's got the bollocks to say, "umm, no, that's an utterly shite idea and I'm not about to finance a week's holiday for you idiots to film it. Now get yourself a decent pair of glasses, have yourself a shave and fuck off out of my sight."

Sounds like the job for me...



I started off in Advertising, before eventually en...

2007-07-16T14:03:00.000+01:00

I started off in Advertising, before eventually ending up in PR, where I've been for quite a few years. In both industries I've worked with some of the largest players.

From what I can tell, advertising is run by people who know a LOT about numbers - and can analyse very carefully what impact their ads have on their audience. However, adverts are created by 'creative' types who mainly seem to want to win awards. It's usually a power struggle between the two.

A company I know very well recently did an ad about mobile phones that involved a bloke pushing a house down a road. No one internally quite knew what this was meant to signify. When a 'making of' video was released internally, the creatives who thought up this clever idea (which involved a trip to New Zealand to film it of course), mainly seemed to say that they had come up with a great way of having a bloke push a house down a road, and then had to find a client dumb enough to give them the money to do it.



The difference between the two ads is a fairly str...

2007-07-16T09:01:00.000+01:00

The difference between the two ads is a fairly straightforward one... Sony's ad is for a telly, but it doesn't go anywhere near the features and benefits of the telly (except of course to say it does great colour). Vodafone's ad on the other hand goes straight for the "what it does" angle - and in this case what it does isn't that exciting.

Looks like Sony's ad agency have taken a leaf out of Guinness' and decided that horses dancing out of huge waves is in no way relevant to a pint of the black stuff - but that it doesn't have to be.

That's why advertising looks like so much fun when you're in PR...



Probably...but it's far too early.

2007-07-16T08:14:00.000+01:00

Probably...but it's far too early.



PR more creative? Ha!Granted, you all work your ti...

2007-07-16T08:08:00.000+01:00

PR more creative? Ha!

Granted, you all work your tits off. Even the men! And you all deserve every last retainer (and dubious cost item) you screw out of your anal retentive clients.

But come on, creative?

The only times I've been asked to create anything for a technology company, the brief has been something like: "we want something totally original, as long as it's like the current Microsoft ads"

The campaign is the easy bit, surely. You just copy whatever the market leaders are saying. And then allow the client to insert all their clumsy buzzwords and comfort- blanket marketing slogans into your finely crafted work.

Which must be a bit galling. But that simpleton trampling over your finest work with his stupid hobnail boots is paying for your swimming pool, and the privately educated kids who will swim in it.

That's what I heard anyway.

Well, yes, alright then, you've forgotten more about PR than I'll ever know.

But have I got a point?