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Preview: Comments on ....the world's leading....: Brainy? In PR? We’ll be the judge of that…We are d...

Comments on ....the world's leading....:





Updated: 2017-11-27T18:37:16.648+00:00

 



"And of course it doesn't matter. It's just a poxy...

2007-07-10T21:51:00.000+01:00

"And of course it doesn't matter. It's just a poxy blog."

I know, I'm just winding you up. Sorry.



Perhaps it's changed your perception...and maybe o...

2007-07-10T20:19:00.000+01:00

Perhaps it's changed your perception...and maybe one or two other people's. I'm not losing any sleep over it. There's more to come, too - so you might want to stop reading now.

The thing is, I don't write this for the good of my health....or my ego. So if it crashes around my ears because a few people get up themselves about a perceived lessening of editorial integrity, then so be it (they shouldn't though, because the style of content won't change). At least I'll earn a few quid doing it, eh?

And of course it doesn't matter. It's just a poxy blog.



Ooh, touched a nerve there with "editorial integri...

2007-07-10T19:35:00.000+01:00

Ooh, touched a nerve there with "editorial integrity" jibe.

TWL, just look at the feedback you're getting here. Whatever you think about your continuing independent standpoint, the *perception* of you and your most esteemed blog's position in the PR world has been changed by this initiative. And that's what PR's all about, innit? Perception, not necessarily facts? (Although when the two coincide, it's sort of pleasing).

If it's changed in a way that you want it to, then all is well. But let's not pretend this makes no difference.



hmmm, perhaps you should run a competition to come...

2007-07-10T19:00:00.000+01:00

hmmm, perhaps you should run a competition to come up the best three word t-shirt design for TWL? Tortilla Whirled Lightly is my entry.

i'd be happy to run it from my blog if you like, for a small fee... oh hang on, no one reads it... bugger.

OK i'm bored with the 'take the p*ss out of TWLs new found commercialism' now, I'll get my coat



I love these long argumentative strings because wh...

2007-07-10T17:44:00.000+01:00

I love these long argumentative strings because when you get to the bottom you've forgotten what the original post was about. Marvellous.

Something to do with Edelman, 600 word articles on the future of PR and a wad a nice clean tenners to TWL.

So what? Who gives a toss? Why not?

I think I might send one in anonymously and see if I can't divert Edelman down some strategic blind alley like, er, social media? And if they recruit me, all the better ...



>"And then I thought - for readers from the early ...

2007-07-10T15:51:00.000+01:00

>"And then I thought - for readers from the early days - about getting some: "Who the fuck is Mark Westaby?" ones made up."<

Mr Westaby has forgotten more about getting tee-shirts printed than the rest of us will ever know...



>"Who the fuck is Mark Westaby?" Very good, but on...

2007-07-10T14:14:00.000+01:00

>"Who the fuck is Mark Westaby?" <

Very good, but only for about 23 people...at least you'd know who the 'old skool' were...



Or "This Way Love..." with an arrow pointing downw...

2007-07-10T13:19:00.000+01:00

Or "This Way Love..." with an arrow pointing downwards for the boys, and "This Way Lardarse..." for the ladies.



Yes that could work. Or how about printing "Yeah, ...

2007-07-10T13:14:00.000+01:00

Yes that could work. Or how about printing "Yeah, I sold out to Edelman, what of it?" with TWL underneath?? HOHO.

Or perhaps come up with weird random word strings for TWL, such as "This Way Loaded" or "TittyW*nk aLordy", er, yeah something like that anyway...



I have actually been considering some t-shirts. I...

2007-07-10T12:45:00.000+01:00

I have actually been considering some t-shirts. I thought about doing some vintage Keith Richards-style ones with: "Who the fuck is...the world's leading..? printed on them.

And then I thought - for readers from the early days - about getting some: "Who the fuck is Mark Westaby?" ones made up.

What do you reckon?



ah yes 'editorial integrity', that old chestnut - ...

2007-07-10T12:32:00.000+01:00

ah yes 'editorial integrity', that old chestnut - wasn't it the register that first did a 'proper job' on this, with its offers of writing about your crap story for a large sum of cash?? Genius.

i think i can see TWL merchandising on the way... can i have a t-shirt please?



Anon: "I'm sorry the rent's having an undue influ...

2007-07-10T12:19:00.000+01:00

Anon: "I'm sorry the rent's having an undue influence on the editorial integrity."

Do you work in PR? Or in the media industry generally? Do you think that the advertisements that your favourite magazines carry have an undue influence on their editorial integrity? Or the sponsored supplements? Or the competitions?

Of course they don't. Not in the credible publications at least.

In any case, how do you know we had any editorial integrity in the first place? But if you'd like to provide some evidence of where the little we might have had has been unduly influenced, then I'd love to read it.



Good for you for experimenting with the 'TWL brand...

2007-07-10T00:03:00.000+01:00

Good for you for experimenting with the 'TWL brand' TWL. And good for Edelman for being involved too. I hope there are more initiatives like this to come.

Disclosure:

I used to work for Edelman and still have many friends who work there yada yada blah blah...

I have also never met TWL. Well, I don't think I have? :-)



"A gossip site for those involved with technology ...

2007-07-09T21:54:00.000+01:00

"A gossip site for those involved with technology PR in the UK."

Where does being paid for recruitment for Edelman fit into that?

I'm sorry the rent's having an undue influence on the editorial integrity.



"An unpleasant surprise"? How charming.As I said ...

2007-07-09T16:43:00.000+01:00

"An unpleasant surprise"? How charming.

As I said before, this is an experiment. It may not work...we may not get any entries in either category. Which is absolutely fine...we'll have learnt something.

You're being naive to suggest that candidates at AM or above will apply for jobs directly. They don't - which is why recruitment companies make so much money.

Without revealing any numbers, if Edelman manages to find one mid-level employee out of this process, it will have cost them less than hiring that same person through a recruitment company.

Which can't be a bad thing, surely?



If you wanted the money, why didn't you just sell ...

2007-07-09T16:15:00.000+01:00

If you wanted the money, why didn't you just sell them some recruitment ad space?

Honestly, this is an unpleasant surprise. And - I may be wrong - but I can't see too many entering in the over 27 category.

Anyone AM or above who wants a job with Edelman will just apply direct. Anyone who doesn't and is secure in their jobs, won't be giving Edelman the free publicity or as another comment said, free material for pitches.



Hargreaves said ...What does this mean I can't buy...

2007-07-09T14:09:00.000+01:00

Hargreaves said ...

What does this mean I can't buy opinions anymore?



Great idea I reckon! Innovative recruitment tool a...

2007-07-09T10:53:00.000+01:00

Great idea I reckon! Innovative recruitment tool and we win prizes!! :-)



Hmmmm...shall I charge my time writing this to Ede...

2007-07-09T10:46:00.000+01:00

Hmmmm...shall I charge my time writing this to Edelman tech house? 600 words on the future of PR; "all food will come in pill form when I am CEO"



I'm not angry with you Figgis, old chum. Far from...

2007-07-09T10:31:00.000+01:00

I'm not angry with you Figgis, old chum. Far from it.



would it not be smarter and faster for them to jus...

2007-07-09T09:53:00.000+01:00

would it not be smarter and faster for them to just go through your facebook friends? 100-odd of the PR industry's finest...



TWL, what guarantee do we have that our insights w...

2007-07-09T09:48:00.000+01:00

TWL, what guarantee do we have that our insights will not form the basis of Edelman's next pitch. "We think the future of PR is........... you should pay us £20k a month because we are PR thought leaders!"



My, everyone is awfully angry with me today - both...

2007-07-09T09:39:00.000+01:00

My, everyone is awfully angry with me today - both you TWL and James W...

I was merely pointing out they pop up a lot. To be fair - good shout from them, could get some decent recruitment targets from it.



Yes Figgis they do. I'll tell you why...it's beac...

2007-07-09T09:31:00.000+01:00

Yes Figgis they do. I'll tell you why...it's beacuase I know them quite well and they're willing to try and few things out.

But I don't work there, if that's what you're hinting at...



Well, you'll have to do better than 11...but if yo...

2007-07-09T09:28:00.000+01:00

Well, you'll have to do better than 11...but if you can show the quality of your thinking in less than 600, that might get you through the door.

But, as you point out, it doesn't take the PR Brain of Britain to work out that Edelman's interest here is in potentially identifying some decent PR talent. Ours is a few readies and some potentially useful content.

It might work, it might not. It's something of an experiment. But we'll try anything once.