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Updated: 2017-11-27T18:37:16.648+00:00

 



stone me.... a positive experience with the produc...

2007-07-26T14:22:00.000+01:00

stone me.... a positive experience with the product has an influence on whether you recommend it or not... glad they did the survey I'd never have worked that on me own.

why are so many surveys focused on stating the staggeringly obvious?

and why UK, USA, Canada and China? that seems very random unless they're comparing countries beginning with the same letter



This research is up there for stating the beelding...

2007-07-26T10:13:00.000+01:00

This research is up there for stating the beelding obvious with the brands2life PRWeek survey last week



I hate it when agencies 'launch' so called insight...

2007-07-25T14:39:00.000+01:00

I hate it when agencies 'launch' so called insightful research based on two people and a sheep. It's usually the big agencies that have to find lots of senior bods something to do while the others do PR.



Let's take a look at what our complex looking PR g...

2007-07-25T13:54:00.000+01:00

Let's take a look at what our complex looking PR graph says after lots of analysis shall we:

"previous positive experience is really critical whether its in shortlisting or whether its in the final decision making experience"

HOLY SHIT - revolutionary. THis must be why H & K are so sucessfull, let's get another glass of over-priced chardonnay down our necks and pat one another on the back for another PR job well done



One of the H&K report's conclusions is: 'Blogs are...

2007-07-25T11:00:00.000+01:00

One of the H&K report's conclusions is: 'Blogs are a valuable communications tool which many businesses still look down upon, even though they offer unprecedented access to other businesses, analysts, journalists and consumers.
Joel Cere, VP, Digital EMEA, at Hill & Knowlton identifes three key reasons to blog:
• There is no need to rely on journalists to reach your
audience – it opens a direct channel of communication to
your target audience
....

Commenting as a tech journalist I find this simplistic and naive view deplorable....fudge .... blah...blah... it'll never happen ....what, worried, moi? Nah....er....

Chris.



Someone does giggle a bit half way through the fir...

2007-07-25T10:21:00.000+01:00

Someone does giggle a bit half way through the first section.

I like the fact that Mark 'promises it will be a short one' but it is spilt into three chunks due to it's length...