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Updated: 2017-11-27T18:37:16.648+00:00

 



Sorry, I've come late to this one - isn't advocacy...

2007-07-09T16:46:00.000+01:00

Sorry, I've come late to this one - isn't advocacy research the following:

a) Think of the answers you want
b) design the questions to get the answers you want
c) Conduct survey
d) Hey presto, the research completely validates your position

Or am I being overly cynical?



>>With the greatest respect Figgis, I'm not sure I...

2007-07-09T09:35:00.000+01:00

>>With the greatest respect Figgis, I'm not sure I'm *meant* to do anything, am I? This is the comments section of an irreverent anonymous PR gossip blog, not the Today programme. But since you ask...<<

My my - I would have appeared to touch a nerve there - wonderful.

Anyway, I have no idea what you're *meant* to do - you after all are the blogging expert, so I imagine would know better than me.

>>No, the research isn't at the heart of this. It was commissioned to help market our advocacy platform, not to shape it.<<

Well so far so good on the marketing, judging by this bit of coverage...

>>I'm afraid I can't answer that - the global Powers That Be decide where our marketing budget gets spent. I'd like to think that had we had more time or budget available we would have increased the size of the sample. But decisions like that are made way higher up the food chain than where I float.<<

Fair play on the decision making. But with the new website, the insert and all the other gubbins - it does look like there was a bit of time to plan this...



With the greatest respect Figgis, I'm not sure I'm...

2007-07-08T23:20:00.000+01:00

With the greatest respect Figgis, I'm not sure I'm *meant* to do anything, am I? This is the comments section of an irreverent anonymous PR gossip blog, not the Today programme. But since you ask...

> Surely the research is at the heart of this - backing up all the other 'well thought out bits of the platform'? <

No, the research isn't at the heart of this. It was commissioned to help market our advocacy platform, not to shape it.

> Why not invest in it? <

I'm afraid I can't answer that - the global Powers That Be decide where our marketing budget gets spent. I'd like to think that had we had more time or budget available we would have increased the size of the sample. But decisions like that are made way higher up the food chain than where I float.

In other news, as I write this (on Sunday night - it's the new Monday morning, don't you know) a Sky News anchor has just tried to interview a three year old girl on live TV over the phone. Needless to say (and as anyone who has ever tried to have a phone conversation with a three year old will have gleefully predicted), the result was TV gold.



James, from a technical point of view - I believe ...

2007-07-08T11:55:00.000+01:00

James, from a technical point of view - I believe you are meant to tackle my question first and then bridge to the key messages you are delivering.

Much harder to do in a live interview, where you could get cut off - but I would have thought 101 in terms of blogging?



That successful PR is about advocacy is not that e...

2007-07-07T13:59:00.000+01:00

That successful PR is about advocacy is not that earth-shattering a revelation, shirley. Building advocacy is what we've all always done - it lies at the very heart of good PR. What WS has done is work out a methodology and structure that allows us, for each client campaign, to identify who the advocates might be and how to engage/motivate them (it's, like, dead scientific - although I'm not about to tell you how it works).

Regretably, The Powers That Be felt they needed some research to back up the launch. I'm not going to pretend it's robust - or indeed of a great deal of relevance to how we'll go about building campaigns for clients. The research certainly didn't inform the development of the methodology, which has been cooking for almost 12 months.



Jonny - do you really believe that, or is that jus...

2007-07-06T18:30:00.000+01:00

Jonny - do you really believe that, or is that just feeling like you have to be loyal to your employer? Come on 60 people per country - you may as well have not bothered doing the research and just claiming you did!

Although I do know the odd research story that went out on the back of a straw poll in an office...



I was told that to be successful in business it wa...

2007-07-06T13:09:00.000+01:00

I was told that to be successful in business it was all about taking risks (but then again what do I know). The research plays the role of making the risk a bit more informed. Even budget loo roll has a few layers.



All too true TWL..However, it does seem a tiny bit...

2007-07-06T08:59:00.000+01:00

All too true TWL..

However, it does seem a tiny bit of a risk to me to put all your positioning eggs in a basket made out of budget toilet roll...



Goodness me Figgis. You don't think anyone in PR ...

2007-07-06T08:21:00.000+01:00

Goodness me Figgis. You don't think anyone in PR would actually undertake research to help inform a strategy do you? Rather than simply use a half-baked survey to promote an approach dreamt up over a pint in a previously smokey pub.

It's a novel concept...do you think it might catch on?



> As it happens (and I'm not just saying this (I'm...

2007-07-06T00:07:00.000+01:00

> As it happens (and I'm not just saying this (I'm miming it too)), the advocacy platform is incredibly well thought-out, with a methodology to match. Shame about the research, but there you go.<

I'm intrigued. Surely the research is at the heart of this - backing up all the other 'well thought out bits of the platform'? Why not invest in it?

(apologies for serious question)



No, I'm afraid I was taking the piss. My comments...

2007-07-05T18:27:00.000+01:00

No, I'm afraid I was taking the piss. My comments were something of an in-joke, employed in a vain attempt to deflect attention away from the original post subject, which highlighted some none-too-convincing research carried out my esteemed employer. As it happens (and I'm not just saying this (I'm miming it too)), the advocacy platform is incredibly well thought-out, with a methodology to match. Shame about the research, but there you go.

My comments (since you ask) were simply intended to highlight the propensity of agencies to claim blog coverage as their own, while also ridiculing some of the more banal methods of social media measurement I've been exposed to. Memo to self: must try harder.



>> "Yes, do discuss - at length please. Number of ...

2007-07-05T17:00:00.000+01:00

>> "Yes, do discuss - at length please. Number of blog comments generated is a key part of our measurement criteria. Who said this social media lark doesn't work? Pah!" <<

* James * - I'm not following your train of thought old chap... You saying it doesn't matter if coverage/comments are positive or negative, it only matters that there are lots of them..?

Now I realise where I've gone wrong all these years, to heck with quality - time to sell it by the yard...



Well, bless him, he didn't have to do that as the ...

2007-07-05T16:14:00.000+01:00

Well, bless him, he didn't have to do that as the coverage appeared so quickly. However, he did offer me interviews with and photos of every single one of the survey respondents.

I'm considering it, frankly, as it shouldn't take up too much of my time.



What I want to know is whether Webby Shandy has fo...

2007-07-05T16:04:00.000+01:00

What I want to know is whether Webby Shandy has followed up his e-mail to TWL with a phone call asking whether TWL had received his e-mail. Well...?



> Yes, do discuss - at length please. Number of bl...

2007-07-05T15:41:00.000+01:00

> Yes, do discuss - at length please. Number of blog comments generated is a key part of our measurement criteria. Who said this social media lark doesn't work? Pah!<

Care to kick off James? Be great to hear someone else from WS's view (apart from Webby Shandy of course).



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