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Matt Goyer





Last Build Date: Fri, 12 Feb 2016 01:26:28 +0000

 



The GEICO Plane Crashes A Lot

Tue, 28 Jul 2015 02:02:17 +0000

Annoyed by seeing the GEICO plane out my office window circling around yet again and being a marketer, I was curious to know if any research had been done on the effectiveness of aerial advertising. Instead of finding a good … Continue reading



Stylish Urban Bike Jackets

Wed, 03 Jun 2015 04:40:45 +0000

Levi Commuter Trucker Jacket – $148 Nau Rift Jacket – $245 Ligne 8 Barcelona Jacket – $148



Cocktail Kingdom Thermometer Spoon

Thu, 28 May 2015 06:36:52 +0000

I was fortunate to receive a Cocktail Kingdom Thermometer Spoon for Christmas. Sadly out of the box its temperature did not match that of my Thermapen. I emailed in and Cocktail Kingdom advised, “The nut on the bottom of the … Continue reading



Stylish Urban Bike Shoes

Thu, 28 May 2015 06:20:28 +0000

Looking for stylish urban bike shoes with SPD cleats? Check out these brands: Chrome Industries DZR Shoes Or retrofitz. I wish more people made stylish urban cycling shoes. I’d love to see some slip on ones too. The stand out … Continue reading



Suspension Corrected Rigid 26″ Forks

Thu, 28 May 2015 05:56:06 +0000

In trying to resurrect my old 1999 Rocky Mountain Blizzard mountain bike as a city commuter so I started looking into what it would take to remove the Marzocchi Bomber Z-2 Light fork and swap in a rigid 26″ fork. … Continue reading



Making Clear Ice at Home

Thu, 28 May 2015 05:16:44 +0000

I got bit by the crystal clear ice bug after a trip to New York years ago. Recently a few products have popped up promising to make it easy to get crystal clear ice at home. Wintersmiths Ice Chest – … Continue reading



Cannondale Bad Boy Review – The Perfect Urban Bike

Thu, 28 May 2015 04:55:05 +0000

After months of searching I found my nearly perfect urban bike, the Cannondale Bad Boy: With stealth-fighter looks and street-fighter performance, Bad Boy is a fast, stylish and functional high-tech fashion statement that will turn even the most mundane urban … Continue reading



The Perfect Undershirt – FOUND

Thu, 28 May 2015 04:43:44 +0000

I briefly considered starting an undershirt company because it drove me nuts that I couldn’t find an undershirt that other people couldn’t tell you were wearing. But then I found the Tommy John Second Skin Deep Vneck Undershirt. Problem solved! … Continue reading



Stolen Cannondale Bad Boy 4

Thu, 28 May 2015 04:34:34 +0000

Ugh, I had my fourth bike stolen. It was a Cannondale Bad Boy 4. If you find it, let me know! matt@mattgoyer.com. CASH REWARD. It is easily identifiable. In terms of upgrades it has Avid brakes with Straitline levers, SKS … Continue reading



Stylish Urban Men’s Bike Helmets

Thu, 28 May 2015 04:23:15 +0000

I recently went on the hunt for a stylish men’s bike helmet for urban riding. Here’s some I found that caught my eye. Giro Reverb – this is the helmet I ended up buying. Primary reason is that it has … Continue reading