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Preview: Comments on Ian Green: Facebook forces HSBC climb down

Comments on Ian Green: Facebook forces HSBC climb down





Updated: 2017-12-14T22:56:56.853+00:00

 



The NUS campaign has highlighted the viral campaig...

2007-09-03T09:11:00.000+00:00

The NUS campaign has highlighted the viral campaigning power of Facebook and as you say should act as both a warning and as an opportunity to other brands. What's baffling is the tiny number of companies who are actually tapping into Facebook to invite feedback from existing and potential customers on new products and proposals. The lessons of blogging apply equally to social networks and there remains the opportunity for PR agencies to work with clients to lead and shape this engagement.