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Netzkultur, E-Commerce and Digital Marketing

Last Build Date: Mon, 01 Feb 2016 11:41:38 +0000


Von: Web Jungle - A Weblog on Advertising, Digital Marketing and Web Culture » Del.icious, Tagging, Folksonomies and Google Image Labeler

Tue, 12 Sep 2006 19:51:02 +0000

[...] There is a rather interesting story on Technology Review by James Surowiecki, who wrote the book “wisdom of the crowds” (very recommendable) and is also a writer for the New Yorker. He interviewed Joshua Schachter, who founded and later on sold it to Yahoo!. He was one of the first to introduce the tagging-system to organise information. A very useful invention, since the internet is more and more becoming a jungled web of microcontent that resides (for example) in blogs, addressable by permalinks. You find an article, you loose an article. And if Google decides to change their algorithm from one month to another, you will most likely never find that piece of information again. And here comes Invented by Schachter for that one sole purpose: have a well functioning bookmarking system, in which you can find information sorted by your own criteria, i.e. tags. He first only built it for himself, but soon noticed the power of it. Later he sold it to Yahoo! and now he thinks about how to increase the user base from the still rather small number of 300.000 to a number that more resembles the “early majority”: But even as tagging has become an industry buzzword that businesses are straining to associate themselves with, Schachter is confronting the fact that the vast majority of people on the Web don’t tag at all–and probably have never even heard of tagging. So how does he expand his sites audience? “You have to solve a problem that people actually have,” Schachter says. “But it’s not always a problem that they know they have, so that’s tricky.” [...]