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Comments on: Viral Marketing & Social Networking

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By: Sony Joy

Fri, 07 Sep 2007 19:06:14 +0000

Check out - A social networking portal exclusively for Indians but the first one to have a lot of "mobile" features attached to it... You can upload pics & videos directly from your GPRS enabled mobile phone, receive sms alerts for the CHIPS (scraps) you receive and lots more... Its more of a "moblog" sort of a stuff... Anyways, do check it out n enjoy...

By: vishal

Tue, 17 Apr 2007 05:58:43 +0000

I think half o these sites which are opening up every other day are useless and almost same as the others…recently heard of Reliance Entertainment coming up with this networking site which promises to be really good called, the site is soon to be launched for public and in the meantime, if u want to, u guys can check out the diff. logos on the above site n vote for which 1 u feel shud be the best…

By: Baljeet Dogra

Thu, 29 Mar 2007 09:39:44 +0000

Noticed this post a bit late, but would still try to put down a few words. Speaking of Orkut, as you guys have aready mentioned orkut in your previous comments. It was interesting to see how different people can have different views on why a community website like orkut is or will be a success, or rather why would people use it. Yet another side of story can reveal why people are really using it. I never used orkut, untill last couple of months, even though my friends were all on orkut, because i love to network in "real" rather than having to do that online. I ultimately joined orkut (i dont have any of my real friends added to my friend list though) in an attempt to see why different people use orkut. I have friends who use orkut 15-20 mins between work, they say its a time pass. I have friends who use orkut to stay in touch with friends although they end up scrapping only occassionally. I have friends who use fake profiles and log on to orkut only to search new profiles and keep adding them as friends. I have friends who visit orkut for mostly adult related content (orkut has not done much to prevent adult-aration). What is more interesting, is to read the profiles. They are self marketing of "how cool i am". Scrapping people to write testimonials and adding as fans, also point back to the same idea, the idea of "referring myself". Adding too many friends, only limited by orkut to not have more than 1000 friends, and uploading the "best-of-me" picture, indicating "how popular i am" or "how quickly can i become popular". The popularity is judged by the number of people visiting my profile and number of friend requests i recieve. Yet another interesting part is to understand the life cycle of an orkutter and the psychological pattern as the list of friends grow or as the account gets older. Most of the cases have shown a decline in the usage with time, as it lack in providing the same enthusiasm & fun. Pointing to the case of stikyness (as satpal pointed out), the magnetic field gets weaker with time. Viral marketing has helped increase the population of orkutters to over 48 million, yet stickyness will prove in the longer terms, as was also pointed out in one of the earlier comments. Hopefully, we will soon see google with a new plan of action. Orkut definetely has helped gtalk downloads, even if there was not other revenue source. So what we discovered was more than just thinking that the "the key is to pick a niche in terms of providing people the access to some unique type of information or group of people", as vineeth mentioned. The key could also be to provide a platform to people to become popular and gain recognition at the ease of interent. How many of us do not want to be influencers, how many of us do not want to recommend others of the topics we beleive we are experts in. Havent we seen vedios of people YouTubing themselves. Havent we seen people taking the pain to comment on questions from Y! Answers. Yet again, havent we ourselves commented on various posts of our interest, at times trying to get attention. I beleive a strong case for any new community website would be "meferrals". The concept we have not touched in this post. Another community website to attract millions of indians is not an easy play of the mind. Any community involves people of varied tastes, thoughts and beliefs. Giving them the ability to interact for non commercial reasons, got to be free. Credibility of the interactors may also become an important point. We have already seen fake profiles putting off the orkutters. Religion as deepak pointed out is one area, however topics like religion need a very carefull handling and a serious need to investigate the social responsibility. Indian society is too fragile when it comes to religion. [...]

By: kencha

Mon, 26 Mar 2007 18:01:15 +0000

Thanks Sanjay ! That can be optional, but my point was, whether there a market for such a tool which enables people to connect with their privacy being protected? The tool will just match based on your expertise(which it can determine or you just tell it) Y! answers is something like that, but its more like a broadcast. This is one to one communication and others need not know that you have answered that question !

By: Sanjay Mehta

Mon, 26 Mar 2007 12:14:43 +0000

Kencha: Whoa! NO! As if Spyware and Google (well, Gmail) knowing about my email and throwing ads at me was not enough... No, I don't want any application to scan my emails.. I doubt if many users would want that to happen _knowingly_

By: Ravi Mittal

Sat, 24 Mar 2007 17:34:24 +0000

Hi Alok, For the first time, I came to know about YouTube and Orkut, while reading Jan Isuse of TIME mag. My 9 year old son was surprised to know that I have not heard of these.... Later I found out,he is visiting these sites for over 6 months .. Possibly, the answer of "the new killer app?" will come from analysing needs/requirements/life-style of young generation .. 10 - 25 years of age. Its great to read your blogs. ravi

By: kencha

Fri, 23 Mar 2007 22:04:00 +0000

Folks, On a similar note, I would appreciate your feedback whether this will work in India. How about a tool which runs as a client and helps you to connect people based on similar interest? We have a client which scans your email(and any other input) and determines your area of expertise and helps you to connect to other people looking for that kind of expertise. It is like intelligent matching, but privacy protected. All communication is encrypted. Do users in India attach importance to privacy?

By: viper

Thu, 22 Mar 2007 14:23:20 +0000

I am not sure how many social networking sites are ACTUALLY making some revenue. Just a VC favourite because there are big players who want to grab anything that comes along that says "social networking" I doubt if there will be even 10% of the existing members if orkut made users to pay for the services. Extending ad-words type advertising may work for some of the social networking sites. (like linkedin)....but I still cant think of ways in which sites like twitter can make money....

By: Sanjoy

Wed, 21 Mar 2007 15:27:53 +0000

Hi Alok Given that India is a rapidly growing economy I think social networking for career advancement is a key thing. I have developed some ideas around the application and posted onto your Ideas and Companies page. However, I do not think the idea has any specific India focus: it can move across cultures and geographies sanjoy

By: Abhishek

Wed, 21 Mar 2007 12:32:09 +0000

"Some of the local social networking sites also seem to be headed for critical mass" which ones? what do you think is critical mass for social networking?