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WebpageFX Blog



Web design, search engine optimization, leadership and small business advice blog.



Last Build Date: Wed, 18 Apr 2018 14:00:11 +0000

 



5 Tips for Creating Immersive Content

Wed, 18 Apr 2018 14:00:11 +0000

Content is an important part of your digital marketing plan. It drives in new leads for your business that you can convert into real clients. Immersive content is one of the newest emerging styles of content marketing. There are several forms of content you can use to attract leads, such as infographics, videos, blogs, and […]

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Why Video Matters to Marketing

Mon, 16 Apr 2018 13:00:38 +0000

The concept of video marketing is growing – there are even agencies out there that specialize in video marketing, simply because of the uptick in its popularity. There are many ways that video affects marketers – whether it be increased conversions, increased web traffic, or increased engagement on social media platforms. You may notice that the […]

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8 Instagram Marketing Tips for B2B Companies

Thu, 12 Apr 2018 14:53:53 +0000

If you work in the B2B industry, Instagram is probably not the first platform you think about using to promote your business. However, B2B companies around the world are increasing brand awareness and engagement with the right mix of Instagram strategies. Instagram is a powerful place to humanize your brand, nurture relationships with existing clients, […]

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7 Tips for Creating Loyal, Happy Customers

Tue, 10 Apr 2018 13:00:32 +0000

According to Bill Price, former Global VP of Customer Service at Amazon, “Smart companies have realized that customer loyalty is the most powerful sales and marketing tool that they have.” Wondering how you can create more loyal customers? You came to the right place. In this post, we’ll look at why customer loyalty is so […]

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Top 7 Data Visualization Tools for Your Business

Fri, 06 Apr 2018 13:00:21 +0000

Data visualization can help you engage site visitors and provide them with more information about your business. Visualization keeps people interested on your pages so that they spend more time getting to know your business. This leads to more lead conversions for your business down the line. To help you make these visualizations, you will […]

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7 Great Influencer Marketing Tools

Tue, 03 Apr 2018 14:30:53 +0000

Influencer marketing is one of the newest ways to reach leads. These influencers help you expose your brand to people who are and are not familiar with it. One of the best features of influencer marketing is the abundance of available influencer marketing tools. Influencer marketing tools enable you to make the most of your […]

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Need Landing Page Inspiration? Look No Further!

Thu, 29 Mar 2018 13:00:25 +0000

If you’re looking to earn the highest possible conversions on one of your Google AdWords ads, an effective landing page is crucial. Without one, you could miss out on countless sales — and let’s be honest, who wants to miss out on conversions? Especially when you’re paying for that ad that the customer clicked on. […]

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How Much Does SEO Cost for Small Businesses?

Tue, 27 Mar 2018 14:00:01 +0000

As a small business owner, you’re probably an expert at making every penny count. You know how to get the most value out of your money and when it comes to marketing, you keep the focus on strategies that deliver a high ROI.  This makes search engine optimization, or SEO, one of the best marketing […]

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9 Email Personalization Tips for Engaging Subscribers and Earning More Conversions

Mon, 26 Mar 2018 13:00:30 +0000

People receive hundreds of email messages every single day. So how can you make your emails stand out to encourage them to open your messages and engage with your brand? The answer is email personalization. Personalized emails improve click rates by 14% and conversions by 10%. This means that if you aren’t personalizing your email […]

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6 Tips for Social Media Remarketing

Fri, 23 Mar 2018 13:30:44 +0000

If your business advertises to customers on social media, you may find that some people engage with your advertisements, but don’t convert. It may feel like these leads are lost for good, but that isn’t true. Social media remarketing can help you reach those leads again and nurture them towards conversion. Have you ever looked […]

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4 of the Best Image Sites for Your Blog and Website Pages

Fri, 09 Mar 2018 14:00:49 +0000

Images are some of the most important parts of your content. Not only do they break up long blocks of text, but they help to keep users on your page for a longer period of time. For this reason, 37% of marketers said that visual marketing was the most important form of content for their […]

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4 Benefits of Using Instagram Analytics for Marketing

Thu, 08 Mar 2018 14:00:04 +0000

Want to evaluate the success of your Instagram marketing and optimize your posts for greater impact? You can use Instagram analytics to track your progress, identify trends, and evaluate your target audience in more detail. Using Instagram analytics, you can also gather valuable data about which hashtags are used most often, which photos receive the […]

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5 Tips for Using Hashtags on Social Media

Fri, 02 Mar 2018 14:00:35 +0000

Your social media presence is important to your business. Considering 81% of people have social media profiles, it is vital that you build up your social media pages to maximize your chances of reaching new leads. The hashtag is an important social media tool to help you reach these leads. Hashtags grew in popularity over […]

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What’s a Good Click-through Rate (CTR) for Your Industry?

Tue, 27 Feb 2018 20:44:09 +0000

The best part about digital marketing is that these methods have measurable results. You can see all kinds of statistics related to your campaigns. Each type of method will show you pertinent numbers that will help you better understand your campaign. With methods like pay per click (PPC) advertising, email marketing, and social media, you […]

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6 Practical Ways to Get More Instagram Followers on Your Business Page

Thu, 15 Feb 2018 15:58:21 +0000

If you want to increase your company’s following on Instagram, you’re not alone. In fact, you’re among 25 million other business profiles on Instagram that want the same for their business. That’s a lot of profiles to compete with, but in theory you’re not competing with all of them — you’re only competing with the […]

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5 Ways to Create the Best Possible Calls-to-Action

Fri, 09 Feb 2018 20:26:53 +0000

Calls-to-action (CTAs) can make or break a sale. If your CTA is not enticing enough, a user won’t fill out that form, click your ad, or subscribe to your newsletter. Without those kinds of actions, it will be hard to keep your business growing steadily. That’s why it’s so important to write effective calls-to-action for […]

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How to Use UTM Tracking to Improve Your Marketing Campaigns

Mon, 05 Feb 2018 14:00:14 +0000

Today, the different kinds of marketing you can adopt for your business are endless. Though many companies have turned to digital marketing, some still use traditional marketing strategies like billboards, coupons, and flyers. With digital marketing, you can easily track the success of each campaign, since everything is done online. However, how do you track […]

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7 Tips for Repairing Your Company’s Online Reputation

Fri, 02 Feb 2018 14:00:55 +0000

Did you know that 25% of a company’s market value comes directly from its reputation? No matter your industry or size of your company, your reputation is important, and it plays a key role in the long-term success of your organization. Since anyone can publish anything online, it’s extremely important to consistently manage your online reputation. So what should you do […]

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9 Ways to Improve Search Engine Optimization

Wed, 31 Jan 2018 20:14:31 +0000

Want to boost your site’s rankings in search results for keywords and phrases related to your business? Of course you do! Ranking higher in search results can help you reach more customers and earn more revenue online. So how can you improve your search engine optimization (SEO) strategy to achieve top rankings? In this post, […]

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3 Ways to Add Reviews to Your Website Using HTML and WordPress

Wed, 24 Jan 2018 14:37:42 +0000

3 Ways to Add Reviews to Your Website Using HTML and WordPress When deciding between two different companies for a specific product or service, a review from another customer make the difference a user choosing one of your competitors or becoming a loyal customer. If you doubt that reviews can make such a difference, think […]

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How to Do Local SEO

Tue, 09 Jan 2018 21:26:21 +0000

Local SEO is one of the most effective ways to reach customers online and increase traffic to both your website and physical location. Local SEO is important if Google Maps listings dominate the first page of results when you search for your keywords or phrases. This is especially crucial if your competitors appear at the […]

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How B2B Companies Can Benefit from YouTube

Wed, 15 Nov 2017 16:48:52 +0000

As attracting online attention becomes increasingly competitive, new digital marketing strategies are constantly developing. And while it would be futile to attempt to use every new trend, businesses can benefit from staying up-to-date on new strategies and considering how they can play a role in their marketing efforts. One of the fastest-growing marketing mediums this […]

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What Twitter’s 280-Character Limit Means for Marketers

Thu, 09 Nov 2017 21:04:26 +0000

If you’ve used Twitter this week, you’ve likely seen dozens of tweets about the platform’s switch from their 140-character limit to 280. And as with virtually every change Twitter has made since 2006, users have been mostly resistant. When Twitter first announced this change in September, they explained that it was intended to help users […]

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7 Tips for Attracting More Qualified Candidates

Fri, 03 Nov 2017 18:37:22 +0000

One of the biggest problems companies face when trying to fill job openings is getting the right candidates. So, how can you advertise open positions to reach the most qualified candidates? The answer is simple — digital recruitment marketing. In this post, we’ll take a look at seven tips for using digital strategies to find […]

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12 Holiday Email Marketing Tips

Fri, 27 Oct 2017 18:15:16 +0000

It’s almost that time of year! All the hustle and bustle of the holiday season will soon be upon us, and marketers everywhere are already starting to think about holiday marketing campaigns. One of the biggest components of this for most businesses is email – but how do you create emails that stand out in […]

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Glassdoor vs. Indeed for Recruitment

Fri, 20 Oct 2017 14:00:41 +0000

Every company wants their pick of the best candidates in the job market. But with what feels like an endless number of platforms and websites to recruit that top tier talent, how can you determine which is best for your hiring needs? Today, two of the most popular options are Glassdoor and Indeed. These two […]

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15 Marketing Podcasts You Should Be Listening To

Wed, 18 Oct 2017 17:39:48 +0000

Any marketer can tell you that it’s extremely difficult to stay up-to-date on all of the trends, changes, and news in the marketing industry. But one of the best ways to keep up with continued education and learning is to make a habit of listening to podcasts. Podcasts are a great way to keep you […]

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A Taste of Pinterest’s New Targeting Options

Tue, 17 Oct 2017 15:35:08 +0000

Try to list 400 different hobbies and interests. A few might come to mind immediately, like photography, music, reading, or sports, but it would take some deeper thinking to come up with 400 unique categories. Now try to list 5,000. That’s exactly what Pinterest did – using algorithms, of course! – with their new Taste […]

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8 Google Search Statistics that Prove Why You Need SEO

Mon, 16 Oct 2017 13:00:30 +0000

In 2006, the verb “Google” became an official part of the English language. This was only a slight indication of how mainstream Google would become, and today, it’s the most used search engine across the globe. Millions of people search for things on Google every day on their smartphones, computers, and other devices. This creates […]

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4 Instagram Marketing Tips

Fri, 13 Oct 2017 17:30:40 +0000

Instagram has come a long way from its beginning as a mobile app where users could post one image at a time in 2010. Today, the platform boats advanced functionality, over 500 million users, and 15 million business profiles. One of the biggest advances for marketers was the introduction of free business profiles. If your […]

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