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Facebook launches a donation system for not-for-profit organizations in Europe

Tue, 31 Oct 2017 13:45:00 +0100

The social network has promoted an initiative to provide charitable fundraising tools in sixteen countries across Europe.
Collecting donations is one of the most frequents tasks for NGOs and not-for-profit organizations. Facebook knows this and because of this has launched a fundraising tool for not-for-profit organizations in Europe. This is due to the success achieved in the United States in helping the organizations which raised funds in the aftermath of Hurricane Harvey and which managed to collect 10 million dollars. In this regard, Facebook has enabled in 15 countries the option of adding a Donate button to the Facebook page of not-for-profit organizations.

By doing so, by the end of October NGOs can sign up and start using this tool to raise funds through the social network. Facebook offers three tools to collect donations: fundraising through the Donate button, collecting donations during a live broadcast on Facebook Live and empowering people who want to offer their support through Facebook fundraising. 

The most important instance is the one in which live broadcast tool is envolved. People or pages that have been verified by Facebook can add the Donate button directly to their live broadcasts to raise funds for an NGO. Some of the organizations already involved in this new initiative are Caritas Spain, Save the Children Spain, UNICEF France and Movember.

This donation system has been launched in the United Kingdom, France, Spain, Ireland, Germany, Poland, Italy, Belgium, Holland, Sweden, Portugal, Denmark, Luxembourg, Austria and Finland.

Fuente: Adweek

Media Files:

Instant payments for charitable initiatives

Fri, 06 Oct 2017 10:15:00 +0100

The Verse application allows making payments and appeals to donors in the time it takes to send an SMS. Some NGOs and non-profits are already using it.
Make a donation as if you were sending an SMS. That is the ultimate aim of the Verse App, a new application which lets you make quick payments and without any fees. In line with this, Verse has collaborated with charitable initiatives and aims to promote the use of the application in non-profit organisations. For example, all proceeds from the launch party of Verse Events were donated to the CEAR organisation, which protects the rights of refugees and leads social awareness campaigns.

Verse is free to download, and simple to use. The first step is creating an account - register with your mobile number and link the account with your credit card in order to send money to any of your contacts. After that, you can send or request money by simply entering the recipient's mobile number. The accumulated balance on Verse can be transferred directly to their bank account. Additionally, Verse donates €5 for each new user that registers on the application and makes their first donation.

Along with online donations, the app can also be used to create events and split expenses. Organisations like the Turkana Eye ProjectNeed Ü and the Pedriatic Cancer Center project have already used the platform to promote their activities. For more information about what they do, check the Verse blog


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Do you know the global trends in donations for 2017?

Wed, 20 Sep 2017 11:37:00 +0100

The 2017 Report on Global Trends in Donations has collected responses from more than 4,000 donors and provides data on the status of donations on the internet at an international level.
4,084 donors in 95 countries have responded to the 2017 Report on Global Trends in Donations. The paper, put together by Nonprofit Tech for Good and sponsored by the Public Interest Registry, provides data indicating that most donors are from wealthy countries, and the majority are women of all ages, with a liberal ideological bent. Though many NGOs and non-profit organizations are working in developing countries, limited internet access makes it difficult to get online and mobile donations. 

Most donors belong to the Baby Boomer generation (1946-1964) and the Unites States leads in donations. Children and young people are the themes that most incite donors to give money. 61% of donors are most inspired around Christmas or holidays, and 45% give to NGOs outside their country of residence. The main countries where the donations go are India, Syria, Kenya, Haiti and Israel.
One noteworthy fact is that 61% of donors prefer to donate online, and 82% do so on a monthly basis. Facebook stands as the social network that most inspires donors, as it attracts 62% of them. Social media and fundraising events also inspire more donors around the world. It is also true that 66% of donors have already worked as volunteers for a non-profit organization.
With respect to technology, the report indicates that having a dot org (.org) domain reinforces trust in organization’s online brand so that donors decide to contribute their grain of sand. However, donor confidence is high, with 9 out of 10 thinking that NGOs are ethical and dignified.
With regard to demographic data, there are almost three times more women donors than men: 2,954 women to 1,074 men. The report also highlights trends in donations by geographic area: Africa, Asia, Australia and Oceania, North America and South America. The partners who collaborated in the preparation of the report are, Everydayhero, and Network for Good. If you want to download the report, you can do so through the following link. Just enter your information and you can download a free document in PDF format. 

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Fuente: Informe 2017 sobre Tendencias Globales en Donación

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5 basic things that your NGO website should have

Fri, 25 Aug 2017 09:51:00 +0100

According to the Global Technology Report 2016, 92% of NGOs have a website. Here are some tips to take care of the presence and the digital communication in your web.
Surely once your NGO was considering making the leap to the Internet. Opening profiles in social networks, registering a domain or creating a web page are usually some of the first actions that non-profit organisations usually do on the Internet. But above all, I would emphasize one point above the rest: the web. According to the Global Technology Report 2016, 92% of the world's NGOs have a website. This means that having one is a key factor that many entities see as important. 

Why is having a website important? What should my NGO website have? What should a website include so that my organisation's digital presence and communication is effective? In this article, we want to present some tips for your NGO website to succeed and have all the elements you need:

1. A section for donations

The 'Call to Action' buttons are necessary for users entering your website to perform the actions that you pursue. In NGOs, donations are a major source of funding. Therefore, having a clear button located in a visible part of the web for donations becomes crucial.

2. Simple information

The mission, the vision and the values ​​are three of the sections that a user who does not know your NGO is going to look at. To make your learning as simple as possible, you have to put in no much text but use clear, entertaining and easy language. In addition, you can have tabs to indicate who you are, what you do, your collaborators or a press room.

3. Buttons for social networks

It is not only important to have a web, but also social networks. If you have a presence on Facebook, Twitter, Instagram or other networks, let your potential followers know. Enabling buttons on the web to follow you on networks will make you gain presence and make it easier for you to attract new audiences to your digital community.

4. Box for subscription of newsletters

In order to improve the management of your subscriber lists, allow people who want to get involved in your cause to receive personalized newsletters or emails. Newsletters are weekly or monthly e-mails that NGOs send to their subscribers, and having a record on the web may surprise you with the number of people who are willing to collaborate.

5. Current news and updates

We must not forget that it is also necessary to communicate the day to day information about your organization. Some entities choose to have a blog, a totally advisable practice that also establishes a new channel of communication partially different. However, having a press section and news for the web will make the media find that information easily (Press dossier, press releases, press releases...) and that your NGO's stakeholders can follow your activities with a single click. 
If you find this article useful you can share it in your networks. And if you have any doubts, you can contact us at the following link


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What is Facebook Ads, and how can NGOs take advantage of it?

Tue, 18 Jul 2017 10:21:00 +0100

The social network Facebook allows its users to invest in publicity and to promote posts, events and other types of content so as to reach a segmented audience. 
The publicity tool Facebook Ads constitutes a great advantage for both NGOs and third sector actors, as it allows them to invest in publicity tailored to reach a highly segmented audience. Mark Zuckerberg’s social network collects user data which organisations can leverage to promote their content. Furthermore, if you want your page to gain more “likes” or more views quickly, the Facebook Ads option allows you to increase traffic for a relatively low price (which can always be changed) and to watch the campaign’s evolution while it is active.

Facebook allows you to create the following types of campaigns:
  • To promote posts
  • To promote your page
  • To attract people to your website
  • To increase website conversions
  • To increase app downloads
  • To increase app interactions+
  • To reach people who are looking for you
  • To increase event participation
  • To increase requests for your product or service
  • To increase your video’s replay count
Non-profit organisations can take advantage of all these options for different reasons, for example: to spread their latest campaign video; to encourage users to donate and to provide their support during fundraising campaigns; or to publicise an event so as to increase the number of participants.

In each campaign you will be able to choose a single objective, so that all advertisement in that campaign will have the same goal. The most entertaining and creative part of the process is configuring the ads: trying out texts, changing images, varying the segmentation rules, and filtering for different behaviours and interests to help you improve your results.

For more information on how your NGO can take advantage of Facebook Ads, you can click here and request an assessment grant.


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How can you publicise and share your NGO events?

Thu, 15 Jun 2017 07:43:00 +0100

The organisation of activities, workshops, conferences, courses or seminars is a common everyday task for non-profit organisations. We can tell you about a few tricks to maximise your performance using the tools provided by the internet.Continue reading How can you publicise and share your NGO events?An event is an occurrence of great importance, used by NGOs to share their projects and to publicise information related to their missions. There’s a vast variety of types of events: courses and seminars, conferences, round tables, cineforums, gatherings, walks, photography and art exhibitions, etc... The internet often offers several options for helping share the event and inform the public of the objectives of the organisation. Here, we provide you with some suggestions on how to achieve the best results when sharing your events online. 1) Post your event on your web page and highlight it! The cover letter of any non-profit organisation is their web page. In this space, they share news and information about themselves with people online - who they are, what they do and how to contact them. Sharing the event on your NGO web page will ensure that internal and external stakeholders will know about your activity. Yet this is not enough - highlight it and pin it on your homepage to attract attention and avoid visitors going crazy looking for it! And finally, geolocalising is also a good option for making the location known. 2) Use the “Events” tool on Facebook! Social networks are brilliant communication tools for reaching large numbers of people. Facebook allows you to create an event and to perform actions like controlling the turnout, sending reminders about the date of the event, sharing information regarding the event with only those taking part, and gaining higher visibility. Other networks like Twitter and Instagram can also help in sharing the event, in particular, through the proper use of hashtags.   3) Send bulletins or newsletter updates to your readers! Email marketing tools are used for directly reaching the inbox of stakeholders close to your organisation. Creating a bulletin including information about the event - like time, location, guest speakers, or how to sign up - is a quick, simple, and effective way to reach many people who have already been in contact with your NGO.   4) Why not design a publicity campaign in Google AdWords? Google offers a grant programme specifically for non-profit organisations called Google for Nonprofits. Through this programme, NGOs can opt for an advertising grant in Google AdWords to use for sharing their projects and working with SEM on Google. Web users often find information through Google, and coming upon the advert for your event may entice them.   5) Collect your organisation’s pictures in an album! Keeping a photo gallery on your social networks, either through albums or on your web page, is a very powerful visual tool to show how your event went. Through these images, people online can see what happened during the event, and you can share a series of values that can encourage them to join the cause. If you would like further information regarding how to manage the communication of your event on the internet, you can contact us here. For organisations managing the Internet Service Platform Abcore Cadí, here you can find all you can do with the events tool.                    [...]

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What will be the next tech revolution?

Thu, 01 Jun 2017 08:09:00 +0100

Amazon is launching Echo Show, an assistant for your living room in the form of a speaker that allows a glimpse of the next leap in technology: machines we can talk to.
In recent years, we have seen technology advance at a dizzying rate. From game consoles with cartridges we had to blow on to make them work, all the way to self-driving cars, there have been many technological advances in between. Some of these advances includes pocket mp3 players, computers, laptops and smartphones.

Now, the Internet of Things has come, and it seems it's here to stay. Specifically, Amazon's latest venture is offering a future where a speaker, rather than the smartphone, is the key. EchoShow is a speaker plugged into an outlet, with a touchscreen, designed for the user to make videocalls, watch Youtube videos, or control all manner of household devices.

The new revolution in technology presents another improvement afforded by EchoShow: the ability to speak to the screen and see your voice input converted into video output. Imagine you ask EchoShow, “What are the best films out today?”, and the speaker responds by showing what you asked for in a video onscreen. The idea of this new advance is to substitute text with images. The device has yet to arrive in Spain, but will be available in the US on 28 June, for $299.

Much like Apple's Siri, Alexa is Amazon' virtual assistant. Artificial intelligence is coming into our homes, and all it needs is a plug for electricity and a wireless connection. This is the trend for the coming years. If you would like to know more about the Internet of Things, you can click on the following link.


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How can NGOs benefit from Instagram?

Fri, 12 May 2017 10:24:00 +0100

Instagram is the second most popular social network in Spain, after Facebook. With 600 million users, it is the most successful social media website among young people and teenagers.

Instagram provides a meeting space which is used especially by children, teenagers and young people. Why is that? According to the Director of the Institution for the Promotion of Healthy Use of Technology (EducaLIKE), Instagram is perceived as a young network, fresher and more dynamic than other social networks, and it allows easy access from mobile devices. The fact that it is a visual platform with images and videos as the main element, as well as the endless possibilities offered by adding hashtags to posts, helps attract users from the youngest age ranges to this network.

Consequently, Instagram has become an essential marketing tool, used by NGOs and third sector organisations to promote their campaigns and initiatives. Below, we introduce a few strategies that may help your non-profit organisation benefit from this photography-based social network:

  • Establish relations with influencers: influencers who have many followers on social networks can be a useful gateway for promoting your organisation’s activities. By being mentioned, tagged or posted on their accounts, you may be able to reach out to a very wide audience.
  • Post coherent content: if you are an NGO dedicated to the protection of human rights, it would be sensible to focus your content on this subject; for example, the WWF’s profile features primarily photos of animals. But we should not forget that on Instagram, our content should tell a story! Giving your content a human aspect, for example by posting photos of your team or of your everyday work, will help develop a sense of closeness and trust among your followers.
  • Use Hashtags: you can add existing hashtags to your posts or create your own; hashtags can be a tool for building a community. For example, the International Music Competition Maria Canals invites the public to play the piano in the streets, using the hashtag #johitoco.
  • Stream live videos: the most important element on Instagram is your content, and according to the latest 2017 trends, live videos are becoming more and more popular among users.
  • Monitor your engagement!: You may increase the frequency of posting in order to increase your engagement with users, but don’t overdo it. The Red Cross, an organisation that has successfully utilised Instagram as a platform to interact with its audience, is a good example.


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How can you check for malware without installing antivirus software?

Thu, 20 Apr 2017 10:41:00 +0100

Tools such as Windows Sysinternals Process Explorer and VirusTotal safely scan your operating system to see if it is protected and secure.
The layers of technology which are utilised to protect your computer against external threats, such as malware, are necessary to avoid damage or hijacking of files and to block contact with fake websites or malicious links. For this purpose, there are already some existing tools which help you to protect your PC from malware without having to install antivirus software.

Two examples are Windows Sysinternals Process Explorer and VirusTotal, tools that offer good reliability with a high percentage of effectiveness. Both services are accessible for free to any user. To start the process of scanning your PC you need to dedicate just five minutes of your time, then you will be able to check whether your machine is protected against malicious content whenever you want. 

To download Windows Sysinternals Process Explorer, click on this link. If you would prefer to try VirusTotal, click here.


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92% of NGOs already have a website and 67% of them accept online donations

Thu, 16 Mar 2017 12:36:00 +0100

These data have been published by the 2017 Global NGO Online Technology Report, in which more than 4,908 NGOs from 153 countries were surveyed.  
The organisation Nonprofit Tech for Good has published the 2017 Global NGO Online Technology Report, highlighting some data such as the fact that 92% of NGOs in the world already have a webpage or that 67% of them accept online donations. The report is the result of a research conducted in more than 153 countries from five continents through almost 5,000 non-profit organisations. The objective is to know how NGOs around the world make use of online technology to communicate and attract new members.

The report is structured in three main areas: web and email marketing communication, the use of smartphones and online tools to raise funds and the use of social media. In the first place, we can see that 71% of NGOs regularly send emails to their members and supporters. On the other hand, only four in ten NGOs have a blog and almost 80% of them have a website that is mobile and tablet compatible.  

As far as fundraising tools are concerned, almost 80% accept credit card donations; 50% through PayPal and only 42% of them through debit card. It is important to emphasise that only 1.5 out of 10 NGOs send texts to its members and supporters on a regular basis.      

Regarding NGOs presence on social media, these are the most important data:
  • 92% of NGOs have a Facebook page.   
  • 72% have a Twitter profile.   
  • 39% have an Instagram profile.
  • 55% have a YouTube channel.
  • 51% have a Linkedin profile.   
The Global Online Technology Report is available in English, French and Spanish. The research has been sponsored by Public Interest Registry, a non-profit organisation from the United States created to manage the domain .org in 2003, and the domains .ngo and .ong in 2015.  


Media Files:

Universe: a platform for event organisation management

Tue, 14 Feb 2017 08:57:00 +0100

The tool allows you to create an event page, sell tickets, monitor payments and measure results through analytics.
​Universe is an online platform that can help your NGO in organising events. The tool’s mission is simple: use the Internet to bring people together in one place, thanks to an organised event. Founded in Toronto in 2011, the platform has grown in such a way that it now boasts 32,000 event organisers and has a collaborative culture.

Among the variety of options the platform offers, the user can:
  • Sell tickets to any part of the world
  • Sell tickets on the organisation’s website
  • Create a landing page for the event
  • Manage ticket sales through the app
  • Manage fans through social networks
  • Carry out reports and analytics on the success of campaigns
  • Follow users’ activity related to the event
  • Offer multiple payment plans
Events can be sorted into various categories, such as social, music, technology, comedy, art, sport, fashion, catering and cinema. On the Universe website, events can be filtered according to whether they are free of charge, by price and by popularity. Additionally, the platform offers special service fees for events by non-profit organisations. For further information about the advantages of this tool, click here.


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The 5 most important issues to consider before creating the website of your NGO

Fri, 20 Jan 2017 11:24:00 +0100

First, we need to ask some questions about the real needs of our online non-profit project.
The Internet is full of opportunities that require, one way or another, that NGOs have a website that confirms their presence and positions them well. Before creating a website, we should ask ourselves some important questions to help achieve the communications objectives of the project. Did you know that about 75% of users judge the credibility of an NGO based on its website? To clarify its purpose, we must ask:
  • How will it be useful?
  • Who are we creating the website for?
  • Navigation: what is the user most interested in?
  • The content: what do we need to consider?
  • The necessary tools
To give you some tips on creating your website, we have developed a simple E-book with detailed information. If you want to download our e-book, you can do so at the following link.  


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When should you use JPEG, GIF or PNG in your images?

Tue, 17 Jan 2017 08:41:00 +0100

Digital images occupy space, fill up our inboxes and take time to load. Different types of images exist. Let's get to know their characteristics.
The images on the Internet are files that may contain different extensions, for example: JPEG, GIF or PNG. The choice of one type of image over another will depend on the purpose that we wish to give it. For example, the JPEG format is ideal for real-world images (like photographs), when we have many colours, or for light and dark shading. The term JPEG means Joint Photography Experts Group, a group that created the format in 1986. This 16-bit format reduces the file size, and about 75% of the time, the compression is optimal for web pages. A smaller file size means faster loading.

In the case of GIF images, their use is recommended for animations, small icons, or web graphics with few colours. GIF means Graphics Interface Format, and the extension was created in 1987, by CompuServe, for transferring images quickly across slow connections. As there are fewer colours, this means that the files are smaller than a JPEG, and moreover, this compression does not result in a loss of information.

Lastly, we have PNG images. This type of file is recommended for web images, images in the process of being edited, or complex images (like photographs), only if the size is not an issue. PNG means Portable Network Graphic. It is similar to GIF, and there are two types: the PNG-8 and the PNG-24. In the first case, the images are smaller than the GIF, and in the second, the files are larger than a JPEG. Moreover, PNG images allow for a transparency scale between opaque and completely transparent.

Image: Alfredo Vela
Computer Graphics: Visit the computer graphics at the following link


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What are metrics and what are they used for?

Wed, 04 Jan 2017 10:11:00 +0100

Measuring your NGO's social media data for later analysis will help your organisation achieve its goals.
Social media is no longer a mere content diffuser, not allowing us to know whether what we publish is effective. In today’s world, measuring activity on Twitter, Facebook and even Youtube is very important for the non-profit sector. To achieve this, we have to look at KPIs (key performance indicators). These are metrics which help us assess the results of a specific action according to set targets and goals. In that sense, we can use metrics to get to know the users' profiles, which content generates the most interest, etc. In addition, obtaining data on social media allows later analysis to help achieve your NGO's goals.

From targets to metrics

Four main targets will be identified:
  • To create a community
  • To create loyalty
  • To boost the reach of the publications, or viral marketing
  • To boost the conversion rate
We can obtain different metrics according to distinct social media platforms. For instance, through Facebook Insights we can find out how many people have seen a specific piece of content — that is, the reach. We can also measure the number of organic ‘likes’, Facebook page visits, etc; all of this, plus a monthly calendar showing which days presented peaks and why.

Thanks to Twitter Analytics, we can track the number of followers, profile visits, retweets, mentions, etc. Regarding Youtube, its analytics tool allows us to access users’ demographic data, to know which videos are the most popular, and to determine the number of views per video.

Other metrics tools exist such as Google Analytics or Abcore Cadí statistics, the latter of which offers email marketing metrics for organisations. For further information about metrics, you can download Wingu's Manual de métricas (in Spanish) by clicking on the following link or seek advice on


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The generation of donors: from matures to Generation Z

Wed, 07 Dec 2016 11:39:00 +0100

A computer graphic posted on Classy shows the key differences in the characteristics of donors to non-profit organisations, based on their age.
Different generations of donors tend to have different motivations, interests and preferences when making a donation. In a computer graphic posted on Classy, the first online and mobile crowfunding platform, five different generations are analysed: the matures (born before 1945), Generation Baby Boom (1946 – 1964), Generation X (1965 – 1976), the Millenials (1977 – 1995) and Generation Z (1996 and later).

Non-profit organisations need to understand the interests of their donors in order to build a fundraising strategy. In this context, we discovered some demographic data, based on age, which demonstrate some key features of the previously mentioned generations.   

To which causes do they prefer to donate?
  • The matures: humanitarian emergencies, the Arts, elections and campaigns.
  • Generation Baby Boom: are the first to respond to organisations. 
  • Generation X: health, animal rights, environmental protection. 
  • The Millenials: human rights and development cooperation, children, victims of abuse and crime.
  • Generation Z: does not have a preferred cause.
How do the percentages break down?
  • The matures: 26% of the total.
  • Generation Baby Boom: 43% of the total.
  • Generation X: 20% of the total.
  • The millenials: 11% of the total.
  • Generation Z: has not yet started to donate.
If you want to explore other features in more depth, you can find the complete infographic on the following link.


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Zoom, the app for delivering webinars across the globe

Thu, 27 Oct 2016 08:39:00 +0100

The application is recommended by Corresponsal de Paz as a multipurpose tool for interacting with those on the other side of the screen: give classes and lectures, hold conferences, etc.
The Zoom application can be used from both computers and mobile phones. It is a tool recommended by Corresponsal de Paz which can be used free of charge, or users may purchase affordable plans to aid with conducting small team projects. Naturally, the app creates immense opportunities for the Third Sector and NGOs. Among its benefits, the app allows up to 50 people per session to convene together, plus the administrator (unlike other servers such as Skype). For those sessions which are free of charge, the meeting, lecture or online activity can last for 40 uninterrupted minutes. With the paid plan, the meeting can last for longer with no intermissions.

What’s more, with Zoom one can screen-share with ease, making explanations clearer if the need to use images or visual material arises (this is possible for both the administrator and for any of the participants). Users can also make use of the special chat window, a mechanism that allows users to converse with either the group as a whole or with other users in private.

Other interesting options include the possibility of muting participants, or for participants to “raise their hand” in order to alert the speaker that they wish to talk. Perhaps most interesting of all is that Zoom is relatively straightforward to use. One needs only to have an e-mail address to create an ID or username. From the perspective of Corresponsal de Paz, you can hold conferences or classes with pacifist followers and promote its use in this “global village” in which we live today.

Fuente: Zoom suport

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Omaze, a platform for fundraising with the help of celebrities

Wed, 19 Oct 2016 07:17:00 +0100

The crowd-funding project offers fans the opportunity to win unique experiences for a ten dollars donation. 
Having a cause, finding a famous personality, and receiving donations from his/her fans. That’s how easy Omaze is, a leading fundraising platform in the United States, created by a passionate team of visionaries who work to offer unique life experiences which are meaningful and unforgettable. The founders Ryan Cummins and Matt Pohlson had a very simple idea. Anyone in the world can donate ten dollars, and in exchange, can win the opportunity, for example, to spend a magical day with Magic Johnson.

How does it work? 

The platform works in three simple steps.
  • Discovery:  find out a unique experience that you would like to have.
  • Donation: join the Omaze community, make a 10 dollar donation and have the chance to live a unique experience.
  • Win-win: the donation supports a cause, a donor wins the chance to have that experience, and the NGO which benefits builds a community of supporters for their mission.

20% of donations go to Omaze, and thanks to these, they can build this triangle to make the experiences which the donors have requested turn into reality. The experiences can be within the world of basketball, animals, Game of Thrones, etc.

Omaze works with celebrities to promote the message on their social media channels, through video. In fact, Cummins and Pohlson went as far as to say, in statements to CNN, that their fundraising was all thanks to Youtube. To give an example, a video to promote an experience with Arnold Schwarzenegger had 25 million views.

Some of the experiences which the donors won are: to be a rockstar for a day with Bon Jovi, to have pizza with Matt Damon or to meet the Atlético de Madrid player Antoine Griezmann on Derby day.


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Why are emojis useful for your NGO's social media?

Mon, 10 Oct 2016 10:49:00 +0100

Digital communication is becoming increasingly visual. Emoticons help to create a link between the message and its audience and, in many cases, increase the interaction with your posts.
The concept of the 'emoji' comes from a Japanese term that refers to the characters used in electronic messages and websites. More commonly known as emoticons, they are mostly used in text conversations on smartphones. They come in many shapes and forms, including: facial expressions, transport, food, animals, sports and technology. However, one use which a growing number of NGOs are taking notice of is the possibility of using emojis on social media to make messages more effective.  

By including icons in Facebook posts, tweets, or Instagram photos, the message becomes more impactful for two reasons. Firstly, it generates an emotional link with the audience; emojis often help internet users to empathise with our message. Here’s an example!


In addition to this, organizations often aim to provide responses to social issues that require intensified emotional content in order to raise public awareness and rally support, without veering in to sensationalism. Secondly, since online communication is becoming increasingly visual, replacing or accompanying a text with an image is going to attract more attention and encourage the public to interact with our posts. Emojis can be found on sites such as Get EmojiEmojis TwitterPiliApp or Fsymbols. Amongst other advantages, emojis:
  • Increase popularity on social media
  • Remove formality and help create a more informal connection
  • Soften criticism or make messages seem friendlier
  • Add value to your NGO's communications 
  • Neurologists have proved that your followers react in the same way to an emoticon as they would to a human face

A few images of the most popular emojis on Twitter from across the globe are given below. 



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Digital anthropology for NGOs: a new opportunity?

Tue, 27 Sep 2016 11:56:00 +0100

This branch of human relations studies how the digital world influences the daily lives of people, and also of social organisations.Continue reading Digital anthropology for NGOs: a new opportunity?Digital anthropology studies how digital media and the Internet influence our social relations, culture, identities and much more. In this sense, the use of social networks, the influence of smartphones and our own interaction with websites is important for digital anthropology. Anthropology, therefore, recognises that "digital life" has become a fundamental part of contemporary societies and of the Third Sector. However, what is the best way to make use of digital anthropology and these ideas in order to benefit the work of NGOs? Basically, digital anthropology in the service of NGOs puts the emphasis on the knowledge, strengthening and integration of digital communities. In the following paragraphs, we offer some ideas for non-profit organisations.   1. Analyse the audience and digital communities The starting point is analysing the audience, that is, to continually investigate how people interact in the digital world with the social mission that an NGO defends and pursues. It also refers to how our audience interacts with our online premises—our website. Analysing audiences can be done in many ways: entering the communities, interviewing participants and even analysing our visitors (using Google analytics and Search Console). This gives us very valuable knowledge so that the people who are wondering if they should support us, in fact do so. 2. Knowing the user content To consolidate a digital community, it is of vital importance to know what its participants are saying and doing. Let's take the following social mission as an example: the defence of the urban gardens in Barcelona. Investigating the virtual groups or tribes, digital communities, pages and web content related to the urban gardens in Barcelona would help an NGO to better understand the values, culture, objectives and needs expressed online. Knowing what content and comments the users are creating or making also allows NGOs to identify important content that is missing. 3. A field of interaction and knowledge For anthropology, cyberspace and the digital world present a field of interaction between people and technology. Look on digital media to see what messages, symbols and lifestyles are being broadcasted to understanding our behaviour and creation of networks of support and communication. In the same line of thinking, it is essential for a foundation or an NGO to understand what knowledge is being shared, reproduced and 're-created' on the Internet. Often, the mission of a non-profit organisation is misunderstood or comments are generated which, although well-intentioned, do not express the real objectives of a foundation. 4. Social publicity The relation of organisations with information technologies, digital content and digital publicity is complex and shouldn't be blocked. But these tools aren't being used in the same way by everyone. Clearly, the way in which NGOs can use digital publicity has to adapt to the logic and context of the Third Sector. Carrying out campaigns on Google Adwords or adverts on Facebook has specific considerations for NGOs. For this reason, digital publicity has to be used to strengthen a community, find new members and give them strong reasons to participate and follow a cause.   [...]

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Twitter becomes more flexible with its 140 character limit

Wed, 21 Sep 2016 09:06:00 +0100

From now on, the social network will not deduct characters when you mention someone, share a poll or upload an image.
Twitter has come true the wishes from the most active users of the social network crying out for a new and expected change. From yesterday afternoon, the social network has activated its new tweet policy in which it allows longer messages to be sent as it ignores photos, GIFs, polls and mentions in its 140 character limit. This means that when, for example, you upload an image to Twitter, no characters will be deducted from the total available and you will be able to write more text.

However, characters from links will continue to be counted. Twitter is an ideal social network for non-profit organisations and NGOs, as what this platform specifically achieves is creating connections and virtual communities in a sector which is characterised precisely by collaboration and group work. Unlike Facebook, Twitter allows users to keep up to date with the most recent news and has a high concentration of influencers who can give visibility to and broadcast your organisation's activities.


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Are you familiar with Prestashop’s virtual multistore?

Thu, 08 Sep 2016 10:46:00 +0100

The online store creation software offers a feature that allows an NGO to run more than one store from the same platform. PrestaShop is perfectly integrated with the Abcore Cadí Integrated Internet Services Platform, so that you can combine the best of both worlds.
PrestaShop  is a web store software that offers to 250,000 users in more than 200 countries the capability to manage their own e-commerce strategy using many tools, all at no cost to their organisation. One of the latest functionalities of PrestaShop is the multistore option. And what is a multistore? It is the capacity to run different stores from the same platform or interface.

Why might my organisation need a multistore?

If your organisation wishes to sell different products to different audiences on the Internet, then it will need a multistore. Imagine that you are an organisation that sells Fair Trade goods. If you have food products, and in a second category, clothing products such as garments and accessories, then it may be a good idea to set up a multistore.

Why might it be useful to set up a multistore?

PrestaShop offers different functionalities such as having various languages or payment currencies, or even having different templates. The multistore option can perfectly complement these tools and help to better segment the organisation’s type of audience. In this case, creating a multistore may be very useful.

If your organisation or NGO has products to sell through the Internet and needs more information about how to create a PrestaShop and the benefits that this entails, you can request the virtual store assessment grant at the following link.



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How can NGOs get the most out of Pokémon Go?

Wed, 10 Aug 2016 08:13:00 +0100

The unbridled frenzy for the augmented reality game from Niantic has also opened up a new world of opportunities for non-profit organisations.
The craze for the mobile app, Pokémon Go, has invaded all sectors of society on a global level. However, one of the areas where opportunities to benefit from the impact of the augmented reality game are overlooked, is in the third and fourth sectors. Non-profit organisations have different options for using this game to their advantage, since they can reach an audience very easily and directly.

1. Download the app and look around you

If you download the app, you can see what creatures are nearby. This can help circulate a specific message. If, for example, you are a museum, and you want to attract visitors to see exhibitions, it may be a good idea to announce that there will be some Pokémon inside the museum, which you will have spotted previously. Thus, more people may visit the museum. However, it should be taken into consideration that Pokémon change their geographical location depending on the day, so their appearance may change, and they may not always be in the same place.

2. Use it for your events, such as conferences, congresses, seminars...

If your NGO organises a children’s or youth-related event, a ‘Call to Action’ can be made announcing that in the congress, conference, etc., there will be some Pokémon. This way, the number of registrations may increase. It should be taken into account that there are Pokémon everywhere all the time, especially in cities.

3. Make sure that the way Pokémon Go is used is in keeping with your NGO’s mission

This may be a good incentive in the area of the protection of animal rights. In fact, the Muncie Animal Shelter has developed an original campaign where everyone is invited to find unusual Pokémon whilst walking some of the pets being cared for through the streets.

4. Ask for your location to be made a PokéStop or a Gym

You can ask for your location to be made a PokéStop or Gym so that it appears on the app. This way, game players can know who you are, what you are doing, and it may attract members, volunteers, or donors.

5. Play with communication through the social networks

Many NGOs are drawing on the success of Pokémon Go by designing original messages on their social networks. For example, if there is a Pokémon in your office, you can take a “selfie” with it, and through Facebook, Twitter, and your social networks, you can invite your followers to discover what creatures they can find as well.


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How to add multimedia content to your NGO's posts on social media?

Wed, 13 Jul 2016 09:10:00 +0100

Enrique San Juan, a strategic consultant, is here to give us some key tips on how non-profit organisations can really get the most out of their social media accounts.
Images have become one of the key features which make content published on the internet attractive. More and more commonly, and on social media in particular, good photographs, videos or infographics extend your reach and increase public interaction with your organisation because they allow what you are sharing to have a bigger impact on your target audience. Enrique San Juan is a social media expert and he has inspired us to write this article to share some key advice on how to get the most out of your social media accounts.

1. Always supplement your text with an image

It is vital that organisations make it common practice to include a photograph with each piece of content that they publish. Since Twitter made it possible to publish images, for example, more and more users are realising the potential that they have.

2. Use videos

Videos can increase public interaction with your organisation because of the movement that they bring to the screen. When we scroll down our Facebook pages and see a video, our reptilian instinct makes us automatically stop to look at whatever it is that is moving. Videos grab our attention, and by being creative you can maximise the benefits of using them.

3. Use icons

When you publish a post or send a tweet, you can gamify the content by adding icons to it. 'Gamification' is the trend of taking game-design elements and using them for other purposes such as marketing, and icons can make your content more fun and prevent it from becoming corporately dreary. You can now also insert animated emojis in photographs on Twitter.

4. Explore new social networks

Have you thought about where your target market is? Who is your target market? Are they children or teenagers? Are they young people or adults? When you are considering where you would find the most people who would interact with your organisation, you have to think about which social networks are most suited to what they want to do. Teenagers mainly use Snapchat, Instagram and YouTube, and have forgotten a bit about Facebook. Younger people also often follow the most famous YouTubers on the internet. Exploring new ways of communicating can have positive results.

5. Use hashtags to start conversations

If you can make good use of the most widely-used hashtags on top of following our other recommendations, your organisation can show up in the places where people are discussing the topics which are of most interest to you. Good social media management involves knowing which hashtags have the most impact on your organisation's mission and using them to network. 



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Internet Advertising for NGOs

Wed, 15 Jun 2016 08:00:00 +0100

This way of communication can help create a corporate image of the organisation and its activities. We introduce you to 5 simple tools within the reach of non-profit entities.Continue reading Internet Advertising for NGOsInternet offers various resources for non-profit organisations, and one of them is advertising. Ad campaigns allow your activity to become widely known, publicise an event, take the audience to your virtual store, create a corporate image of the company, and many other advantages. Social networks also offer the chance to explore the advertising world. Here are some resources for NGOs and non-profit organisations:   1. Google For Non Profit Grants Google is an organisation committed to the development of the Internet for society and for this reason offers grants for non-profit organisations. This is the case of Google For Non Profit program, which would be Google Adwords for non-profit entities, with an advertising grant valued at $ 10,000 per month so that each organisation can manage its own advertising campaigns. For more information, you can check this link.   2. Facebook Ads It is the Facebook advertising platform. With this tool you can promote your fan page, your online store, an event on Facebook, or increase the number of ‘Likes’ in a post. Its operation is similar to Google Adwords, and allows the segmentation of the audience based not only on gender and age, but also on interests, behaviours, and creates visual campaigns with photographic and video material. Ads are managed under the CPC (cost per click), so you only pay for the clicks you obtain.   3. Twitter Ads The social network Twitter can reach a specific audience, although the cost of the ad is a little higher than on Facebook. It also provides statistics to help analyse and optimise ad campaigns. You can create campaigns to get web traffic, accelerate the increase of followers, promote your account on sites like the panel Who to follow, boost retweets, likes, and mentions or promote mobile apps.  4. Creating a web page ​The first step to advertise on the Internet, is to create a web page. In most cases, it is necessary to have one in order to redirect the audience towards the organisation website. To create a web page, you need some knowledge of web design and content editing. You can request more information here. Nevertheless, having a blog will allow inserting banners, another good way to advertise your business.   5. Email marketing This is another way to reach a specific audience. It allows you to create, send and manage email campaigns with statistics about the behaviour of subscribers. You can create newsletters campaigns, mass mailings, and do mail management. If you need more information, you can contact us here.                                           [...]

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5 tips for writing on your NGO's blog

Wed, 25 May 2016 09:43:00 +0100

Content and style are two important elements. You also have to keep in mind some tricks for coming first in search engine results.Continue reading 5 tips for writing on your NGO's blogAre you an organisation that uses blogs to connect with your audience? If so, I'm sure that some of the tricks that we share in this article will be useful to you. It's often hard for us to find ideas that inspire us and make interesting reading. So, firstly and most importantly, I have to think about what I'm going to say, that is, the content. Secondly, we should think about how we're going to say it, that is, about the text’s style. To improve the “how”, we can create, for example: creative titles, links to web pages, lists or well-differentiated paragraphs. Here are five tips for writing on your NGO's blog:   1. Write with SEO in mind SEO is the ranking of a web page in search engines like Google. If we appear in the first entries, there will be the highest probability of the blog being read. Use key words, bold fonts, put outgoing or external links, have a Responsive page… All of these tricks will help search engines to optimise your blog and place it among the first entries when internet users search for content similar to that of your article.   2. Use the inverted pyramid What is the inverted pyramid? It's a pattern that indicates that the ideas which are the most important and those which summarise the content should go in the first paragraph, and those that are less important should go in the remaining paragraphs in order of relevance.   3. Think about creative titles When you're writing on the Internet, one of the actions you look for is a click. Invent curious titles, like “5 ways to fight against poverty”, and titles that aren’t too long. Curious titles always generate more interest. Check that the URL can be shared on Twitter!    4. Make it simple for the reader! The most common Internet action is “scrolling down” (that is, moving down the screen with the mouse). This action is called surfing. If the content is not easy to understand, it's quite likely that internet users will scroll down quickly and go to another page. To generate attention, avoid complicated words and ideas which are difficult to digest. Produce simple content; there's no reason not to make it easy.   5. Add images Images always make reading easier and illustrate your article's ideas. Visual content can be photos, GIFs or even graphics, lately a much-used resource for visually summarising information. If you still have some doubts after reading our tips, you can always get in touch at the following link.                                [...]

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Coaching for NGOs and social entrepreneurs: a tool for promoting maximum development of ...

Mon, 16 May 2016 09:46:00 +0100

Zentrum Coaching is a project promoted by Mònica Moles, coach and economist, who specialises in third sector organisations and social enterprising projects.
Through coaching sessions, Zentrum, works to achieve long-term objectives, seeking transformations that look towards efficiency, productivity, creativity, strong relationships and smooth communication, generating changes in perspective and increasing commitment and responsibility.  
  • Do you feel that your NGO is lacking the motivation and commitment necessary to move forward?
  • Do you feel that your NGO is lacking the stimulation necessary to reach the next level?
  • Could communication between the different members within your organisation be smoother and more assertive?
  • Do you need to improve your skills in order to increase productivity and efficiency?
  • Do you feel stuck or stressed or are you finding it difficult to manage your time?
  • Do you need alternative perspectives that will help you to advance, discover and promote your strengths?
  • Do you want to become a transformative leader, who generates talent and success within your organisation?

Find the answers to all of your questions on Zentrum Coaching’s website,, where you can also find out more about what the coaching service is all about, what differentiates Zentrum Coaching sessions from others, and where you can access free resources, testimonials, the Zentrum Coaching blog and contact details for Mònica Moles. The first coaching session for NGOs is free so that non-profit organisations can have a taster of Zentrum coaching.


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Do you have to file your income tax return?

Wed, 27 Apr 2016 08:09:00 +0100

The Ithaca Foundation offers advice for natural persons and legal entities, such as NGOs, with 10% credited to the entity of your choice.
The Ithaca Foundation, which offers advice, support and management to other entities, has opened up to NGOs and non-profit entities the possibility of filing the income tax return for the year 2015 with some benefits. Among them, filing with the Ithaca Foundation entails that you can donate 10% of what you must pay to the social entity of your choice. Thus, filing your income tax return with them helps you be more supportive.

Some of the questions that the Foundation will be able to answer for you are:
  • Do you know if you must pay or refund money?
  • Is it a good idea to file an income tax return even if you do not meet the set limits?
  • Is it a good idea to request a grant?

The consultation is free of charge and, for more information, you can see the promotional video they have made.



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Are you using a safe enough password on the Internet?

Fri, 15 Apr 2016 08:29:00 +0100

To change your Abcore Cadí password, you have two options: change your e-mail password, or change the platform login password.
A good way to ensure that your password is sufficiently secure is to follow some of the advice that recommends. Some tips include:
  • Avoid using obvious passwords: refrain from using 12345, abc123, or the person's name. 
  • Convert phrases into codes: for example, the phrase “Like father, like son” could be: LFLS.
  • Use a combination of letters and numbers.
  • Use a combination of upper case and lower case.
  • Use more than 8 characters.
  • Create a personalised password for each individual account. 
A good way to create a secure password is to use the Diceware method, which consists of six die faces and 7,775 words. You can find all the information on this method here.

The requirements for making passwords in Abcore Cadí take these parameters into account, thus safeguarding the privacy of users by writing passwords with upper case and lower case, a minimum of eight characters, including numbers and also some upper case letter. If these tips seem useful to you and you want to implement them on the Abcore Cadí platform, you have two options for changing your password. The first is changing your e-mail password or authorised users' email passwords. The second deals with changing your administrator account password in Abcore Cadí.

a) Changing your e-mail password: It is impossible to guess a private password, but as an administrator you can reset or change passwords. If you want to change this password, you have to go to the menu on the left inside of the platform and follow the path below:
[Services Set-up > pack:hosting> rmail > mailboxes> change password]

b) Change Abcore Cadí login password: If you want to change this password, you can go to the personal menu on the left side of the platform and follow the path below:
[Personal information > Change password ]



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Facebook for Nonprofits, a new page for NGOs

Wed, 30 Mar 2016 08:12:00 +0100

Facebook has assisted in nonprofit growth since its founding in 2004, yet recently it has released a new version of its website directly tailored towards nonprofit organizations. 
Facebook’s new site, called “Facebook for Nonprofits” has the potential to completely change the way we interact with non-governmental organizations over social media. This new page seeks to help organizations get started, raise awareness of their organization, maintain contact with supporters and gain funding.

Principally, it demonstrates how to create a Facebook page and increase your audience. Nevertheless, this new website also shows how NGOs can use different tools on this social network, such as soliciting donations for your nonprofit. Facebook is known for its effective fundraising campaigns which are able to access the millions of people who check Facebook daily.

Frequently, those who are passionate about an issue are unsure of how to most effectively be proactive about it. Facebook urges nonprofits to be active in maintaining their online presence as doing so can be extremely useful. Creating an online community can get the ball rolling and build momentum and interest for your nonprofit. Facebook tools such as its event organizer and group messages allow those interested to unite for a common cause.

A good example of a fundraising campagin made in Facebook would be the case of the National Multiple Sclerosis Society, that could reach over 1,168$. Below we attach a screenshot that shows its impact. 


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Canva for Nonprofits, a graphic design tool for NGOs

Tue, 29 Mar 2016 08:25:00 +0100 is joining the 4,500 nonprofit organisations already using Canva to achieve their goals and reach out to their audiences through creative content.
Nonprofit organisations have begun to realise the value of using Internet-based tools and new technologies to strengthen their digital presence and to achieve their goals. Canva is a user-friendly platform which can be used to create and design all kinds of visual content, it allows users to learn to harness their creativity. NGOs can use Canva for Nonprofits, a special version providing paid services to nonprofit organisations for discounted fees.

 Some of the advantages of using Canva are:
  • Empowering your storytellers: With simple tools, every team member can design creative content.
  • Building campaigns: Access albums with over one million images and transform your ideas into appealing visual aids for your volunteers and your donors.
  • Designing visual material for your organisation: Use templates and other tools to create stimulating material for use on social networks or to send to media outlets.

There is no additional subscription fee for NGOs. To subscribe, please complete this simple form and provide your country's relevant reference documentation to prove your organisation's nonprofit status.


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How NGOs make the most of technology and Internet?

Mon, 14 Mar 2016 08:24:00 +0100

The 2016 Global NGO Online Technology Report are statistics that show how are non-governmental organizations using the latest technology, particularly the Internet, to connect with their target groups and donors. Read about a rapidly developing part of the Third Sector.Continue reading How NGOs make the most of technology and Internet? The 2016 Global NGO Online Technology Report set out to establish how NGOs use technology across the world, understand how technology is utilized in different regions, and to establish benchmarks with which NGOs can determine how to improve their use of such technology. This report gathers its data from 2,780 NGOs from 113 countries across the world through surveys done in September and October 2015. Web & Email Communications 92% of NGOs were found to have a website 46% regularly post to a blog 70% use the .org domain 2% use the .ngo or .ong domain Online Donors helping NGOs 62% donate online 27% reference social media as the medium through which they were most inspired to donate. Only 54% of Baby Boomers prefer to donate online. Overall, people have become more open to donating as it is increasingly available online and the use of the internet has become the norm across the world. Statitstics by continent In Africa and Asia 76% and 79% of NGOs respectively have websites. Meanwhile, this number jumps to 95% in Europe and 97% in North America. The average African NGO has 2,079 email subscribers and 4,237 Facebook likes. In Asia these numbers increase slightly to 9,694 and 12,372 respectively. In Europe, a typical NGO has 55,861 email subscribers and 28,615 Facebook likes. Social Media 95% of NGOs wordlwide have a Facebook page. 83% worldwide have a Twitter account. 40% of NGOs online have Instagram. 78% of Ngos agree that social media is effective for online fundraising  While the world is certainly experiencing an increase in the usage of social media, less-developed regions are certainly lagging behind. As social networks such as Snapchat grow more and more popular, the youth of the world are also gaining new ways to follow and learn about NGOs. While it is difficult to set concrete goals for NGOs and their future use of social media, one thing is for sure, technology certainly has the ability to make a difference. [...]

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Donate Button on Facebook: Learn how to get donations from your followers

Fri, 26 Feb 2016 12:45:00 +0100

This tool is a Call to Action button that redirects the page fan to your crowdfunding website.
A key tool used by many websites is their Facebook widget, the Donate Now option, which has already been implemented by on its Facebook page. Facebook has over 1.6 billion users and thus offers a massive potential audience. Many crowdfunding websites, such as Gofundme and Kickstarter already use Facebook as a platform for donations and have been immensely successful.

How to do it?
  • Attaching your donation page to your organisation’s Facebook page is very simple.
  • Click on the “Call to Action” button and a small arrow will appear.
  • Next click “Edit Call to Action” and a window will appear.
  • In the window you will see a text box with room for a link to be included.
  • Copy and paste the URL from your crowdfunding page into that box and click “Save”.
  • Once you reload your organisation’s Facebook page and click “Donate Now”, you will be automatically redirected to your crowdfunding group from whichever website you use. has attached the widget on the top of the page next to the “Like” button, as seen below. This provides easy access for potential donors. All you need to do is click “Donate Now” and you’ll be sent to our crowdfunding page, which is located on  


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How tax refund laws for donations work around the world?

Wed, 24 Feb 2016 09:58:00 +0100

Tax refund for donations you may receive may differ according to the country in which you pay taxes. The following article contains a brief summation of non-profit law in Switzerland and the changes in Spain.
Giving a donation to a non-profit organisation is an action that more people everyday are getting involved with. You can donate from different parts of the world to the same organisation using different currencies. However, the tax refund you may receive may differ according to the country in which you pay taxes. Donations may – up to a certain extent – be deducted from the donor’s income or profit tax provided that the nonprofit organization has its registered office both in Switzerland and Spain. In the following examples we can see how this works in Spain, where we do have our work offices, and in Switzerland, where we were founded.

Tax refund in Switzerland

The legal entity has to submit its request for tax exemption to tax authority of the canton in which it has its registered seat. For example, according to non-profit law in Switzerland, donations made by natural person to non-profit legal entities having their registered seat in Switzerland are deductible from the taxable income of the donor, with a maximum deductible amount for federal tax purposes of 20% from the net taxable income. Nevertheless, the maximum deductible amount at cantonal and municipal levels is determined by each canton. Membership contributions paid to associations do not qualify as donations and, therefore, are not deductible. Swiss organisations can make a donation to, for example, through the  Ammado website.

Tax refund in Spain

In Spain, there is a 75% deduction for the first 150 euros donated. 
  • From this amount - more than 150€ - donations are deductible by 30% and up to 35% if you are able to donate the same amount for the past 3 years.
  • For societies, the current deduction increases to 40% for donations made to the same entity for the same or a higher amount for at least three years. 
  • You can make a 1€ donation through Teaming for your favourite project, and if you're paying taxes in Spain, you will get a donation certificate. 


Media Files:

How can NGOs easily get products online?

Tue, 12 Jan 2016 09:27:00 +0100

Real Dreams Foundation has created the platform, a meeting point for businesses and individuals to donate a product for non-profit organisations that will receive it free of charge.
The 2.0 platform is an initiative of the Real Dreams Foundation; its objective is to find an outlet for the surplus from businesses and individuals in order to meet the needs of Third Sector organisations. The different types of products that NGOs can find for free via this platform range from furniture, office materials and computer products to electrical appliances., therefore, seeks to increase the recycling of waste, strengthen organisations that create a positive impact on society and motivate social action within businesses.

How to participate?
NGOs can see existing products and request them by explaining their need. If the product which is needed is not offered, they can also advertise their need and wait for a business or individual to meet the demand.

What can be obtained?
Products which are in good condition are obtained at no cost. Furthermore, products whose disposal would cause the emission of CO2 into the atmosphere are given a new lease of life.

How are products distributed?
There are two procedures to decide how to allocate material. In the first, the company or individual decides to which NGO they want to donate the material. In the second, the FIFO (First in/First Out) System is applied: the first organisation that asks gets it.


Media Files:

Teaming: 6 years, 100,000 people and 3 million euros

Sat, 12 Dec 2015 18:39:00 +0100

The crowdfunding platform based upon €1 donations, which found a supporting point among us to go online, is proposing a different, innovative and collaborative method of collective funding.   
On 13th December 2009, the inventor of Teaming, Jil van Eyle, told us that, “While this is not a reality, I only expect people to use Teaming among friends in Spain…” It has been 6 years since we had those conversations and that historic coffee with the foundation, where we decided to take our seemingly farfetched project to the Internet, hoping to fix the world by accepting individual donations of only one euro.

Teaming is an online tool that helps raise funds to finance social causes or projects through micro-donations of €1. Never in our dreams had we thought that someday, a whopping 100,000 people giving €1 for a good cause. Honestly, we could not imagined that, €1 by €1, we would become able to manage 3 million euros to help social causes.

Looking back with satisfaction today, if we had dreamed of 3 million euros we would not have succeeded. The foundation has its own team for Teaming, in which 24 people co-fund the TransparenciaONG Grants and build a community of people who help make such projects sustainable. Even though we are told the opposite, it is not the money but the people that make society move forward.


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GivingTuesday, the day when people get together to give to the others

Fri, 13 Nov 2015 09:36:00 +0100 takes part of the #TransparenciaONG campaign to promote transparency site donation until 31 December 2015.
Giving Tuesday (“ Un día  para dar “ in Spanish) is a global movement that began in the United States promoting the exchange of good actions among individuals.  The goal of this event is spending the whole Tuesday the 1st of December 2015 celebrating the action of donating to various institutions and organizations. The campaign aims to draw the attention of all citizens, families, NGOs and companies to contribute, on this day, with a donation of food, time, money, objects, second-hand goods, etc.

The hashtag spreading  this initiative  in social networks is #GivingTuesday; all  other registered projects can already be viewed on the campaign website. In this respect , we are going to join  this celebration of solidarity together with a real action. challenges itself to offer  transparency sites for all non-profit organizations  mentioned on the Internet through the #TransparenciaONG hashtag.

- For more information about all concession terms of the TransparenciaONG Grant, please go to our website.

- To create your own project, just go to “Un Día para Dar” page and launch your own campaign.

Through  this publication we aim to bring a new solidarity resource to organizations  and help them raise funds to finance their projects, make a call for volunteers or reach other targets in tune with their primary message: to make December 1 a day for solidarity actions.



Media Files:

The Splitfy crowdfunding platform, also for NGOs

Fri, 23 Oct 2015 08:57:00 +0100

This platform allows creating sponsorship spaces, where it is possible to invite friends, partners or volunteers to participate. The idea is to initiate crowdfunding campaigns for any occasion.

The Splitfy donations platform is a tool which can be used by many NGOs in order to easily receive small amounts of money. Following some simple steps, the nonprofit organization can create a crowdfunding campaign with a small description of what the money is raised for and what the desired amount is, and accompany this description with an image. Sharing this platform is very easy, since you can share your campaign through social networks, or even Whatsapp.

Splitfy is a platform which can be used for all kinds of causes, from friends’ birthday parties to dinners or even buying tickets. The currently existing categories are:

1. Crowdfunding with my friends: on occasions such as birthdays, parties, dinners, weddings, trips...

2. Crowdfunding at the work place: on occasions such as child birth, lottery, farewells, retirements...

3. Solidary crowdfunding: for animals, culture or nonprofit initiatives...

We continue with the example of the Arsis Foundation from the Raval neighborhood, which created a small campaign for purchasing a washing machine for the San Félix social canteen.


Media Files:

Mhealth, mobile technology to improve the world of health.

Thu, 17 Sep 2015 09:21:00 +0100

HELP is a new system which uses Mhealth technology and which has been successful in countries such as Kenya.
Mobile technology not only makes our daily lives more comfortable, but it also has applications in the healthcare sector. Mhealth is an innovative system that makes available to patients and physicians mobile phone technology to make diagnoses. It is very useful when finding oneself in remote areas, where people have no access to basic healthcare.

Organisations like Amref Flying Doctors have already opted for these new technologies to bring health to everybody. In order to achieve this, they have successfully adopted a new MHealth system in Kenya called HELP, with the aim to teach staff in the field of health through SMS and voice recordings. Thus, thanks to Mhealth solutions, we are witnessing a huge change in the health sector, enhancing efficiency and effectiveness across the health system.

HELP has received 300 cases in its pilot phase and is expected to reach up to 3,000 in 2016. For more information about this application, please watch the following video.


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How to Create Visual Content for NGO?

Tue, 08 Sep 2015 10:39:00 +0100

Before images and videos can be shared on social media, they have to be converted. Continue reading How to Create Visual Content for NGO? More and more, NGOs all over the world use different design programs to communicate online. From awareness campaigns to organising events, visual content is one of the most effective ways of ensuring that your message reaches its target audience and so this is why non-governmental organisations (NGOs) are increasingly using various design software products to share these events and campaigns with social media users online. Although the creative possibilities on the Internet are abundant, in order for this to succeed they must all be a means to the same end, sharing content on social media in order to increase the number of visits to their page.  Firstly, infographics are much-used visual resources and a smart strategy of using these resources would be to create infographics in different sizes to be uploaded to various social networks. Secondly, NGOs can create animated gifs are recommended for use on Twitter or Tumblr. If, however, what you are looking for is more ‘likes’, it’s better to upload content (be that a photo or a video) to social networks in real-time, which tends to get more feedback than spending a month designing a social media campaign.     What is more, listed below are some useful tools:  1. Canva: used to create graphics, infographics, online reports, graphics for blogs, and web designs in general. 2. Piktochart: used to create infographics.  3. Flipagram: used to create short videos.    4. used to create animated gifs with music.   5. Giphy: a database containing animated gifs.   6. Unsplash: once subscribed, the user receives ten photos every ten days, which they can edit and share as they please.   7. Periscope and Meerkat: these are mobile applications that allow the user to share events, interviews, adverts or campaigns in real-time.   In conclusion, trying these tools to create attractive visual content is an interesting process. Learning to use Periscoping for the next event or campaign launch and investing time in Canva are two options that could help achieve good results. OnGood is an online tool helping to garner greater visibility and raise funds for nonprofits and NGOs worldwide and during its webinar (web conference) “How to Create Visual Content for Your NGO”, it was recommended to create a yearly infographic with news of the organisation. And, without doubt, Instagram is currently the best social network for sharing images and videos. To finish, we are showing an example of an inforgraphic made by that summarizes our news from 2014 that we will also be uploading to our account on Twitter.  [...]

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FreeCodeCamp, a way for nonprofits to learn coding

Wed, 02 Sep 2015 09:09:00 +0100

The platform provides training in HTML5, JavaScript, CSS3, databases and other services, all at no cost.  Continue reading FreeCodeCamp, a way for nonprofits to learn coding                     Knowing how to program for the Internet is a requirement that more and more companies have to tackle if they want to increase awareness of their projects on the Web. If we add to this the alternative and increasingly common practice of hiring programmers with previous experience, learning opportunities for complete coding novices are further reduced. FreeCodeCamp is the exact opposite of this. This code-learning platform provides the opportunity to learn programming concepts that are later used to the benefit of non-profit organisations worldwide. It is interesting to note that, during the learning process, the user will create tools that NGOs can subsequently use. Furthermore, as the word “free” indicates, there is no cost to the user. However, the fact that the service is free does not mean that it is easy. Getting trained and obtaining the skills needed to create code in the real world, like everything else, takes time. Many students and recent graduates take advantage of FreeCodeCamp to put their programming knowledge to the test, always voluntarily. Conveniently, the platform provides online tutorials that are available to the novice programmers to help them with their training. To begin with, new developers have to build a simple website. FreeCodeCamp teaches HTML5, CSS3, JavaScript, Git, Node, AngularJS, Agile and database skills. These are just some of the options on offer. Thousands of professionals have already joined the community of volunteers to help dozens of NGOs to develop their online projects. FreeCodeCamp also has an interactive chat feature, which uses Gitter technology, where uses can ask questions and initiate discussions with other programmers. The platform recommends completing 1,600 hours of training in order to obtain a job as a software engineer. However, it is true that, for NGOs, this is a cost that can be saved by working closely with organisations like that specialise in programming. One of the attractions for many volunteers is the possibility of finding work as a programmer after completing their training. According to one of FreeCodeCamp’s charts, by 2020, there will be 1 million more jobs available worldwide than students to fill them. So, from the most basic skills such as the creation of HTML code for the website’s structure or CSS code for its appearance, the user will progress to more complicated tasks such as learning the JavaScript programming language across all browsers or learning new algorithms. To get started with FreeCodeCamp, volunteers can click on the following link. [...]

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The mobile application, a success with users

Tue, 18 Aug 2015 09:01:00 +0100

NGO's can use this tool on their devices for Android and Iphone, and also create their own mobile application with

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The mobile App that released in April 2014 has enjoyed a surprisingly widespread presence in the past few months. With more than 6,000 users, 30,000 sessions and a weekly growth that exceeds 200%, the Barcelona organization has broken records since the application was launched. Taking a look at the graphic, 38% of the sessions originate from Asia whilst 37% come from Latin America. This means that the App is also reaching regions of the globe with fewer resources than the West, which is surprising information for the organisation.

With the collaboration and help of Ohlalapps, a mobile application creation platform, started an innovative project in order to have a communication space in the form of an App on mobile devices. Available as a free download for Android and iPhone, the application enables the user to get information about the foundation and the services it offers, read the news and tips released on the organization’s information channels and contact iWith directly on any topic. is an organisation that not only has its own application, but also designs Apps. In our concern to help NGOs make the most of the opportunities offered by the Internet, we realised that it was necessary for social organisations to break the barriers of location and distance by enabling users to connect from anywhere in the world. Thus, one of the services currently offered by is the creation of Apps for NGOs

Media Files: is the sixth most voted-for proposal for 2016 NTC

Thu, 06 Aug 2015 16:25:00 +0100

Out of 437 sessions, the Barcelona NGO's 43 votes place it as a strong candidate to participate in the Non-profit Technology Conference.


''How non-profit organizations can take advantage of the opportunities offered by the Internet: Abcore Cadí as a resource for the Third Sector.'' This is the title and proposal chose for participation in the 16th Non-profit Technology Conference (2016 NTC), a non-profit technology conference held every year in the United States. After the voting period closed on 31 July, the proposal made by was the sixth most voted-for proposal out of more than 400. The Barcelona-based company has won 43 votes, a ​​number that makes it a candidate to be selected for participation in the conference.

Of the five major dates for the selection of the programme, two have already happened, with the close of the voting period as the latest important date. The third event is the Steering Committee’s evaluation of all the proposals and review of the options with the most votes. It must be said, however, that the number of votes is not the only criterion that the organizers of 2016 NTC use to select entities. Among other criteria, the Committee will ensure that there are a range of themes shaping the final programme and will look to see that the participants are aligned with the event’s values. Therefore, although the number of votes is important, there are other factors involved.

The Steering Committee began to evaluate the candidates on 3 August and the process will close on 21 August. Between 24 and 25 August, the programme will be designed and the proposals selected will be announced on 28 September.

The 2016 NTC is one of the most significant technology events in the non-profit world. Each year subject matter experts, industry leaders and non-profit organizations meet in a different city in the United States to discuss new opportunities in the sector and to present the latest developments. In this round, the host city will be San Jose, in the state of California, and the event will be held from 23 to 25 March 2016 (inclusive).  

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Translation Changes Lives! An initiative worth knowing about

Tue, 28 Jul 2015 16:13:00 +0100

Translation Changes Lives!, an initiative of The Rosetta Foundation, aims to finance the organisation and its magnificent translation work for NGOs. is one of the partner organisations providing support to the campaign.

The Rosetta Foundation, which has its headquarters in Dublin and collaborates with the Foundation, has launched a crowdfunding campaign under the name Translation Changes Lives! on the portal Indiegogo. The not-for-profit organisation is looking to raise funds to enable it to continue making its project a sustainable initiative. is the online platform managed by the organisation, a non-profit service where social organisations from across the world can upload their projects and have them translated into different languages by volunteers.

Currently, the platform has 8.000 volunteers and 200 registered organisations. To join up, you just need to register your organisation, create a profile and start sharing your projects with the community of volunteer translators. invites all organisations to use the translation service and to participate in the Indiegogo campaign, which runs until Monday 10th August 2015, by following this link:


Media Files: presenta la seva candidatura pel 16NTC de Califòrnia

Tue, 07 Jul 2015 15:11:00 +0100 as a nonprofit organization has purpose its project for the 2016 Nonprofit Technology Conference (16NTC), a conference of several discussion sessions with regard to nonprofit technology which will be held in this year in San Jose, California.
With the innovation of the Abcore Cadí platform, purposes to share and explain its experience such as how it redesigned the Abcore platform that is used by more than 200 projects within the network. 

Under the title How Can Nonprofit Organizations Take Advantage of Internet and Web Opportunities?, has present one of the 437 ideas that is registed in 16NTC. 

The 16NTC is an annual conference that combines the sectors of technology use with the idea of social change. The main topics are, Communication and Digital strategy, Fundraising, leadership, and technology infrastructure. 

Rather than having a specific group of audiences, 16NTC attempts to reach everyone, from the experts of the subject to the newcomers. 

Internet users can participate in the voting process to support the best ideas from July 8th to July 31st. On September 28th, we will know which organizations will get to participate in the conference and perform their sessions. 

The 16 NTC conference will take place in San Jose, California, between March 23rd and 25th, 2016. .


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All websites should be security certified

Wed, 27 May 2015 09:03:00 +0100

The Mozilla foundation supports the intentions of IETFIAB, W3C  and the US government,  and declares its plan to establish a deadline to prioritize websites with certification as Google did when it demanded the standard last April. 
This measure will affect all websites and call on an additional force from Internet service providers.

With Abcore, the new platform of integrated services, almost all organizations of the network are already using the security protocol with https certification in the management of administration areas.

At the same time, the platform is also preparing for the purchase and management of certification for all the organizations that apply for it.

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To enforce transparency on the websites of non-profit organizations

Tue, 12 May 2015 09:42:00 +0100

Many non-profit organizations receive support from individuals, companies, or government agencies and they should exercise transparency by explaining their actions on their website.
In recent years, new legislations and recommendations of good practices of transparency have been created. We would like to mention some of these useful resources below for those interested, although also helps to implement these methods of transparency onto the internet.


LLEI 19/2014, del 29 de desembre, de transparència, accés a la informació pública i bon govern.

Comments on the Llei de transparència catalana: què és i a quines entitats obliga?

Portal de transparencia de la Generalitat de Catalunya

Ley 19/2013, de 9 de diciembre, de transparencia, acceso a la información pública y buen gobierno.

To obtain more information  Documentos del Observatori del Tercer Sector

Información oficial en España

Herramienta de Transparencia y Buen Gobierno de la Coordinadora de ONGD en España

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What trends in web design are in fashion this year?

Thu, 09 Apr 2015 10:17:00 +0100

We are only a few months into the New Year and the Internet is already (as per usual) filling up with articles and publications which indicate what the predominant trends in website design will be for 2015. 
We will now briefly summarise the main ideas we have seen online:  
  • Less text and more images: a large part of the content will be replaced with large, flashy images.
  • Full screen videos on the home page: audio-visual content to explain the main themes of the website.
  • Minimalism: the so-called flat design requires simplicity and clarity. 
  • Large fonts are combined with the use of icons.
  • Interactive web graphics: we will go a step beyond computer graphics.
  • Responsive design: users will increasingly access the Internet through mobile devices, which forces websites to adopt an adaptable and responsible design.
  • More scrolling and less clicking: as a result of the previous point, users prefer to scroll which allows them to move around the whole screen, without having to constantly click.
To summarise, simple, clear, adaptable and functional designs will be preferred. As we are already well into 2015, do you think that these predictions are coming true?

Sources: 40defiebre, graficoswebalacarta, quelinka, creativosonline.

If you need a website design that meets the current technical and graphic requirements, at we can help you.

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Have you forgotten the password for your email?

Wed, 04 Mar 2015 16:00:00 +0100

When your memory fails, you can follow the procedure for retrieving the password using your mobile phone.

To retrieve your password:

1.  Once you are connected by email, a window will appear where you can enter your mobile phone number.

2. You will then receive a confirmation SMS with a code for you to enter.
3. You’re ready to go! In case you want to change your phone number, you will find instructions on how to do so in the top right-hand corner.

If you have forgotten your password, once connected to webmail, click on “Forgot password?” and follow the instructions. Confirm your email and phone number.  A code will then be sent to your mobile phone which you can use to retrieve your password.
Your phone number will be used solely for the purposes of retrieving your password and for no other use, such as advertising.

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Why are we using Twitter lists?

Mon, 09 Feb 2015 15:47:00 +0100

Creating a list on Twitter is simple. And understanding how to use it is easy as well. But can it be used as a viable means when it comes to managing our online profile?

We have written below a brief summary to tell you why we think it is a good idea to incorporate Twitter lists into your daily tweeting life. They allow you to:

  • Create a very specific list of contacts, based upon our interests and preferences.
  • Keep an eye on certain accounts without having to follow them (because, for example, you would prefer not to have them on your profile).
  • Separate accounts by subject, location, relationship etc. Basically, identify and pinpoint exactly who you want.
  • Follow up-to-date news feeds and profiles which interest you most, without having to deal with a timeline that is just flooded with information (“infoxication” or information overload).
  • Gain visibility, be influential and get an audience: all part of an online presence. 

Recommended link:

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Non-profit organizations get free access to Cotap Premium

Wed, 10 Dec 2014 20:18:00 +0100

Cotap is a free app for iOS, Android and the desktop that makes texting easier for team members.
Cotap is helping people at organizations large and small communicate faster and more easily through mobile messaging apps. And now Cotap’s premium services are free for non-profit organizations.

This app makes it easier to communicate across locations and time zones, coordinate events and programs, and keep everyone on the team informed.

Want more information?

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