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Preview: Jeremy Del Rio Podcast

Jeremy Del Rio Podcast


Jeremy Del Rio: Mooks, Midriffs, Myspace and More - A Prayer Agenda for America's Youth: UYWI 2007

Tue, 05 Jan 2010 16:34:55 +0000

Corporate profiteers produce and market
media for a target youth audience they
call mooks and midriffs -- caricatures that
exploit adolescent insecurities and hormones
-- a strategy described as “grabbing below
the belt and reaching for their wallets”.
The result: average teens now consume
digital media for 72 hours each week and
increasingly digest media online in what the
New York Times calls, “Websites Without
Rules.” This workshop will equip you to
respond to this reality.

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26:56 minutes (24.67 MB)

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