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Published: Sun, 28 May 2017 09:48:32 +0000

Last Build Date: Sun, 28 May 2017 09:48:32 +0000

Copyright: 2017 CBS Interactive Inc. All rights reserved
 



Is the unpredictable nature of digital marketing to blame for missed revenues?

Fri, 19 May 2017 00:04:55 +0000

The shift to digital marketing comes with a lack of reliable outcomes making it harder to forecast sales — bad news for pre-IPO startups and public companies



Cookieless ad tracking will mean more money for media sites and cut costs

Fri, 12 May 2017 19:46:56 +0000

Ad tech companies make a strong case for cookieless tracking as a way to cut marketing costs and reward sites with great content



2017: Strong performance for tech IPOs should help startup funding

Thu, 11 May 2017 01:04:00 +0000

So far so good — 2017 is shaping up to be a much better year than 2016 for tech IPOs — welcome news for startups running out of cash and needing new funding



Analysis: Facebook's 3,000 editors...Is it still a tech platform?

Fri, 05 May 2017 02:52:10 +0000

Platform companies are not legally responsible for what they publish as long as they show they aren't directly editing their content — algorithms and users are supposed to do the work



Analysis: Google fails to stop slide in ad value

Fri, 28 Apr 2017 21:55:57 +0000

Lower revenues per ad means Google has to show larger numbers of less effective adverts to web users



The endangered CMO: Survival Tips From Microsoft's Grad Conn

Fri, 28 Apr 2017 01:14:00 +0000

It's tough being a CMO in today's fractured media landscape with its ephemeral social media trends - repeatable and predictable marketing processes are hard to find.



Financial services giant S&P teams with Girls in Tech to offer online classes to females

Thu, 06 Apr 2017 03:08:00 +0000

Staff from S&P will act as mentors to 350 students to help them successfully complete a wide ranging technical curriculum.



Technologies of persuasion: Virtual reality and the Dream Marketing Machine

Tue, 07 Mar 2017 23:49:00 +0000

Virtual reality experiences can overwhelm our reason and logic and tap directly into our emotions. VR is perfect for marketing...



RSA and the expanding hole in cybersecurity

Thu, 23 Feb 2017 23:57:26 +0000

The recent RSA conference drew more than 43,000 people — a record number as the cybersecurity hole continues to widen with new exploits.



Virtual Reality in marketing: What if the Blue whale is AT&T?

Wed, 22 Feb 2017 21:15:00 +0000

Developers are producing computer generated hyper-realistic experiences that are designed to create powerful emotional connections in people. VR has the potential to be a killer marketing technology



Crunchies Awards for Silicon Valley startups focus on diversity

Wed, 08 Feb 2017 04:02:00 +0000

The Crunchies Awards bills itself as Silicon Valley's Oscars for startups...



Do no evil: Google and the Year of the Monkey

Wed, 01 Feb 2017 02:17:00 +0000

The recent Chinese festivities celebrating the end of the year of the Monkey reminded me of Google (now Alphabet)...



#FakeNews: Bad for business and your mind

Fri, 27 Jan 2017 08:07:00 +0000

The rise of fake news creates a critical confusion that extends buying cycles and devalues trust in all institutions. Corporations have trillions of dollars tied up in trusted brand value...



Fake news will rise as news media continues to fail

Thu, 26 Jan 2017 15:24:00 +0000

The fake news epidemic is a direct result of our failure to create a stable business model for professional news media. And this situation is going to get much worse.



VC activity plunges in final months of 2016

Thu, 12 Jan 2017 04:48:24 +0000

The unsustainable levels of VC investments in 2015 have come down to a more normal level according to the latest VC Pitchbook and MoneyTree reports. Surprisingly – cybersecurity is one of the big losers.



Designing the future: Silicon Valley struggles with diversity and inclusivity

Wed, 14 Dec 2016 20:42:00 +0000

As Silicon Valley's importance to the world economy continues to grow there are questions about its homogeneity and its exclusivity.



Dark side of wearables: Tsunami of useless medical big data

Fri, 09 Dec 2016 20:26:00 +0000

Millions of consumers have been buying wearables designed to collect biometric health signals but doctors say it will be years before they provide real medical benefits.



Aqua: DevOps is critical to container app security

Tue, 22 Nov 2016 21:49:23 +0000

Aqua Security says that DevOps offers opportunities to create secure container applications from the very start.



Media company or tech platform? The hugely important battle to redefine Facebook

Fri, 18 Nov 2016 20:44:00 +0000

Media companies have higher costs of legal and ethical responsibilities to society



Big jump in women on tech company boards

Wed, 16 Nov 2016 20:44:00 +0000

Women directors can have a profound effect on reshaping business