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Last Build Date: Fri, 24 Mar 2017 18:12:52 +0000

 



Five most interesting search marketing news stories of the week

Fri, 24 Mar 2017 18:12:52 +0000

Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, the ... read more



Is Google’s ‘Beauty and the Beast’ ad the future of paid voice search?

Thu, 23 Mar 2017 17:28:47 +0000

Google sparked a small firestorm last week as reports surfaced that its intelligent assistant device Google Home had delivered what appeared to be an unsolicited advertisement to unsuspecting owners.



Biometrics and neuroscience: The future of digital analytics?

Thu, 23 Mar 2017 15:22:43 +0000

Advertising has always been about emotions. Emotions lead to actions and, as such, influencing emotions is the most effective route to influencing actions.



Can Google get users on board with “shortcuts in search”?

Wed, 22 Mar 2017 17:04:42 +0000

Google announced yesterday the launch of “shortcuts in search”, which will allow Android users in the US to access quick answers on a range of topics with the touch of a button.



How to create SEO-friendly content

Wed, 22 Mar 2017 13:52:13 +0000

SEO-friendly content doesn’t have to be difficult or time-consuming, provided that you understand how on-page SEO can work alongside your content. Here’s how to create content that both your audience and search engines will enjoy.



The SEO benefits of using WordPress to publish your content

Tue, 21 Mar 2017 13:45:15 +0000

Creating and launching a fully-fledged website is not enough to get your brand noticed by itself. In order to improve your online visibility, you ... read more



Google Posts: GIFs and videos published directly to SERPs

Mon, 20 Mar 2017 13:55:22 +0000

Since the tentative launch of Google Posts last year, users have remained in the dark about whether a fully-fledged roll-out might be on the horizon, and nothing much has happened in the space to justify the tag 'experimental new podium'. However, that could be set to change.



Five most interesting search marketing news stories of the week

Fri, 17 Mar 2017 14:06:34 +0000

This week, Mobile World Congress confirms that mobile video is massive; Pinterest has launched its new Lens visual discovery tool to the US; and Chinese search giant Baidu has released an AI-powered transcription app.



Optimization at the intersection of search, content, social, mobile and local in 2017

Thu, 16 Mar 2017 16:01:48 +0000

The digital environment is rapidly shifting. There are over a billion websites online, and customers have countless brands to choose from when seeking solutions to their needs.



Test-driving Pinterest Lens: How does Pinterest’s new visual search tool stack up?

Thu, 16 Mar 2017 13:57:50 +0000

Lens will be central to the fortunes of Pinterest’s decidedly alternative entry to the digital advertising market, so we've taken a hands-on look at what it is, how it works, and just how effective it is.