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Last Build Date: Fri, 15 Dec 2017 20:10:48 +0000


What’s behind the trend towards private search engines?

Fri, 15 Dec 2017 15:03:56 +0000

In the last two or three years, the search industry has seen a number of new engines that focus specifically on private search. Is this just a passing fad, or is it indicative of an increasing trend towards secure, private search? And if so, what does it mean for more mainstream search engines like the all-seeing Google?

How much should SEO cost?

Thu, 14 Dec 2017 14:11:01 +0000

The price associated with an SEO campaign can be determined by a significant amount of factors: what work has been conducted previously? What internal resources are available to support the campaign? How competitive is the industry? What are the goals of the campaign? As a result, pricing SEO can sometimes feel akin to a ‘how long is a piece of string’ scenario.

How to future-proof your SEO for 2018

Wed, 13 Dec 2017 13:54:16 +0000

With just a couple of weeks left in December, it’s time to start preparing for what SEO might look like in 2018. A little while ago, we highlighted our seven SEO trends for 2018 that you should be watching out for. But what practical steps should you be taking with your SEO to prepare for next year?

The Google AdWords training courses you need ASAP

Tue, 12 Dec 2017 13:51:56 +0000

Regardless of whether you’re a first-time AdWords user or a seasoned online marketer, getting the right training—and certification—can make or break your online advertising efforts. So if you want to be trained in how to use AdWords to its best effect, here are the courses you need ASAP.

How to use Google Trends for SEO

Mon, 11 Dec 2017 09:09:05 +0000

Google Trends, first launched in 2006, provides marketers with invaluable insights into how people search on the world's most popular search engine. Over time, the power of this service has been tapped in new and enlightening ways. Here's how you can use it for SEO.

Killer demand gen strategy, Part 3: Facebook advertising

Fri, 08 Dec 2017 14:19:35 +0000

If you’ve been keeping up with this series, you’ve got your audience defined and designed creative to match. You’ve constructed smart Google Display Network campaigns to get those users pouring into your funnel. Now let’s talk some of the most powerful targeting capabilities of all.

The highs and lows of enterprise SEO: Which strategies paid off best in 2017?

Thu, 07 Dec 2017 13:48:51 +0000

As we come to the end of 2017 and embark on the inevitable dozens of review articles looking back over the past year of search, it’s as good a time as any to reflect on SEO strategy. What are the greatest challenges being faced by the industry as a whole? What have been the biggest successes?

Highlights from TechSEO Boost: The key trends in technical SEO

Wed, 06 Dec 2017 12:47:06 +0000

Last week, the industry's first ever technical SEO conference was held in Boston. TechSEO Boost, organized by Catalyst, set out to be a "technical SEO conference that challenges even developers and code jockeys". Here are the highlights from a packed event.

PPC budget strategy: Tips for success on a limited budget

Tue, 05 Dec 2017 13:47:38 +0000

You don’t need a large budget for an effective PPC strategy. Here’s how to maximize the success of your PPC campaigns regardless of the size of your budget.

What is an AdWords Quality Score and how can you improve yours?

Mon, 04 Dec 2017 14:38:59 +0000

If you're trying to master PPC, you need a firm understanding of your AdWords Quality Score. But what is it, and how can you improve yours?