Last Build Date: Fri, 20 Jan 2017 12:58:08 +0000
Fri, 20 Jan 2017 12:55:10 +0000Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond.
Thu, 19 Jan 2017 11:15:29 +0000The problem that many marketers face is elevating the importance of SEO within their organizations.
Wed, 18 Jan 2017 10:57:44 +0000If you’re wondering what factors to consider as you build your SEO strategy for 2017, links are still the top-ranking factor for Google’s algorithm with content close behind. And high CTR is still at the core of the rankings pack as well
Tue, 17 Jan 2017 10:03:00 +0000Optimizing your ecommerce site for better rankings should be a top priority for any growth-focused business owner.
Mon, 16 Jan 2017 09:47:11 +0000Programmatic is a game-changing technology in the advertising industry.
Fri, 13 Jan 2017 13:02:00 +0000This week, Larry Kim peers into his crystal ball to make some outlandish predictions for SEO in 2017; Facebook is preparing to flip the switch on a mid-roll video ad offering; and AOL is offering up free wireless data as a reward for engaging with ads.
Thu, 12 Jan 2017 14:28:13 +0000It's January, which means you've probably read about 200 expert predictions on the future of SEO in 2017 by now. But if you stick with me, I promise this post won't be like any of the other SEO predictions posts you've seen so far.
Thu, 12 Jan 2017 10:15:26 +0000Retailers love the influx of revenue in Q4, but there’s another, more last gift from the spike in digital traffic: data that you can use to your advantage in 2017.
Wed, 11 Jan 2017 10:26:14 +0000r search strategy and looked at why it is what it is? We’re much more likely to make necessary, iterative changes to our campaigns – but I challenge you to make 2017 the year you question everything.
Tue, 10 Jan 2017 11:26:52 +0000A new year brings new metrics. Or maybe it’s just a good reminder that you need to evaluate your existing KPIs.