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Last Build Date: Thu, 17 Aug 2017 18:59:21 +0000

 



The 15 best Google Chrome extensions for SEO

Thu, 17 Aug 2017 12:44:24 +0000

Google Chrome has taken a dominant position as the world’s favorite desktop browser, and it can be customized using tens of thousands of downloadable browser extensions. Among these are hundreds of SEO-themed extensions which can assist SEOs in every part of their work. Here are our 15 favorites.



Why site speed is as important as ever on the visual web

Wed, 16 Aug 2017 12:45:58 +0000

As the internet has become a more important part of our daily lives, our online experience has evolved and we prefer much more visual content. But visual content, and its associated massive file sizes, slows down websites. Here's why SEOs shouldn't overlook this as an issue, and what can be done about it.



Switching to HTTPS: Is it really worth it?

Tue, 15 Aug 2017 12:47:07 +0000

Ever since Google made the announcement that HTTPS is a ranking signal, there has been a lot of discussion around that extra ‘s’. While there are clear benefits, there is also a lot of nervousness around actually making the switch. So is it really worth it?



How to optimize your content for Q&As

Mon, 14 Aug 2017 12:44:29 +0000

Google's Featured Snippets and the rise of voice search has made optimizing content for question-based queries more important than ever. What can search marketers do to ensure their content gets found?



7 things to consider when choosing an ecommerce platform

Fri, 11 Aug 2017 13:15:17 +0000

With ecommerce growing rapidly year-on-year, it's essential for online retailers to have the right technology to underpin their strategy. But with so many platforms now available, how can you tell which one is right for your business?



6 ways to market your local business online (beyond Google Maps)

Thu, 10 Aug 2017 13:01:47 +0000

Local businesses have lots of great opportunities to use digital channels to their advantage. Here are a few actionable ways to promote your local business online apart from the most important (and the most obvious) one: Getting verified on Google Maps!



Does it matter what department your SEO team is in?

Wed, 09 Aug 2017 12:47:06 +0000

Whether in an agency environment or inside a business, your SEO team is affected by where it’s placed within the organization. So what are the options for where you locate your SEO team?



A world without “(not provided)”: How unlocking organic keyword data leads to a better web

Tue, 08 Aug 2017 13:11:11 +0000

For close to six years, marketers have been forced to deal with a lack of visibility over their organic keywords. But data analysis and processing have come a long way since 2011, and one company believes it has found the solution to “(not provided)”. We talk to Keyword Hero, the start-up that set out to solve “(not provided)”, and Rand Fishkin, who believes that reclaiming organic keywords will lead to a better web.



8 ways of using collaborative tools to effectively manage remote teams

Mon, 07 Aug 2017 14:44:16 +0000

The remote workforce is growing exponentially, and corporate global companies and first year startups alike are turning to remote teams to get the job done. The question, however, is how do you manage your remote team as effectively as your in-office team?



How brands’ domination of paid and organic search has changed with the evolution of search

Mon, 07 Aug 2017 13:01:55 +0000

With mobile search now accounting for 60% of total search volume and 20% of searches coming from voice, it is easy to say the last few years have really escalated things in the search realm. And given all the changes in the search landscape, it is more important than ever to understand how your brand’s strategy aligns.