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Last Build Date: Thu, 08 Dec 2016 13:39:28 +0000


6 Psychologically Proven Techniques to Boost Your Conversions in 2017

Thu, 08 Dec 2016 13:39:28 +0000

If conversion optimization has always been a mystery to you, it shouldn’t be anymore. Here are some psychologically-proven techniques that you can use to boost your conversions in 2017.

Mobile ad viewability: what is it and does it matter?

Wed, 07 Dec 2016 15:40:51 +0000

Brand advertisers and their agencies only want to pay for mobile ads that are seen by a person. They do not want ... read more

Three major developments that will shape multi-channel marketing in 2017

Wed, 07 Dec 2016 14:32:55 +0000

As we close out the year, what are some of the major developments that are likely to shape multi-channel marketing in 2017?

8 Tips for a Simplified Local SEO Strategy in the New Year

Tue, 06 Dec 2016 15:41:50 +0000

Once the holiday rush is over and sites are no longer on lockdown, its time to focus on the little things adjustments, but together can produce measurable local SEO gains. Here’s how to get started.

Can sub-three second video ad views deliver results?

Tue, 06 Dec 2016 14:35:21 +0000

Brands have been upping their investments in new ad products from popular social media services, but are they getting their money's worth?

6 tools for a better, smarter social media influencer campaign

Tue, 06 Dec 2016 13:42:20 +0000

These tools will help you set up a social media campaign allowing to better find, monitor and approach influencers.

5 Proven List Building Strategies to Employ in 2017

Mon, 05 Dec 2016 15:30:12 +0000

Here are five proven list building strategies that you can employ in 2017 -- each backed up with case studies and research.

The Rise of Emoji and Google’s Mobile-First Movement

Mon, 05 Dec 2016 13:20:54 +0000

Emoji are now integral in the digital vocabularies of people of all ages and backgrounds and are used not only between individuals, but by companies, too.

Five most important search marketing news stories of the week

Fri, 02 Dec 2016 14:35:56 +0000

Content marketing for 2017; why social media is the preferred channel for product launches; and how to use an Exact Match Domain (EMD) without being penalised

2017: The Year of Machine Learning, Intelligent Content and Experiences

Fri, 02 Dec 2016 13:44:03 +0000

In 2017, the key to effective content marketing – that attracts, resonates and converts - is incorporating machine learning and automation into the production process.