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Search Engine Watch

Last Build Date: Mon, 16 Oct 2017 18:06:07 +0000


How businesses can optimize for Google’s new Question & Answer feature

Mon, 16 Oct 2017 12:43:51 +0000

Back in August, Google introduced a new feature called Questions & Answers, or Q&A, in Google Maps. This feature allows you and other people to ask and answer questions about your business. Here's what you need to know to make the most of this feature.

Seven SEO trends to watch in 2018

Fri, 13 Oct 2017 14:29:18 +0000

As we reach the fourth quarter of 2017, it's time to start thinking about the year ahead and what to expect from SEO in 2018. There are number of search industry trends that we've seen the very beginnings of this year and last, which will come into greater prominence in 2018. Here are seven you should be keeping an eye on.

Share17 Chicago: The key themes and trends

Thu, 12 Oct 2017 12:45:00 +0000

Digital marketers gathered in Chicago last week for Share17, an event hosted by SEO and content marketing platform BrightEdge. The event provided a welcome opportunity to take stock of where the industry stands, discuss common challenges marketers are facing, and consider the upcoming trends we should all aim to capitalize on. Here are some of the key highlights.

What is HTTP/2 and how does it benefit SEO?

Wed, 11 Oct 2017 11:48:57 +0000

The HTTP/2 protocol was published in 2015 with the aim of creating a faster, more secure Internet. Adoption has been gradual and is ongoing, but there are clear benefits for marketers who make the upgrade. So what exactly is HTTP/2 and how does it affect SEO?

Amazon SEO: A guide to improving your rankings on Amazon

Tue, 10 Oct 2017 14:20:31 +0000

If you are looking for a launching pad for your products that your target audience likes and finds useful, Amazon is it. To get the most from your listings on Amazon, however, you will need to employ some SEO tactics to showcase your products and business.

How to make sure your local search marketing is up to scratch

Mon, 09 Oct 2017 12:26:48 +0000

For local businesses, having a strong presence in the local search results is fundamental to those all-important conversions. And when users are searching for a local term, they are far more likely to be looking for a service or product. Hence why the conversions on local search tend to be higher, and why you need to ensure that your local search engine marketing is up to scratch.

How to write blog headlines that drive search traffic

Sat, 07 Oct 2017 08:48:45 +0000

Content marketing is a highly viable digital marketing strategy, designed to attract and drive traffic to your website or specific landing pages. But you could be the best writer and still not attract qualified readers (or worse, any at all). Follow these simple rules and you’ll appeal to audiences as well as search engines.

How to optimize your ad campaigns for consumer behavior on Facebook and Google

Thu, 05 Oct 2017 12:43:59 +0000

Facebook and Google are now the go-to channels for marketers wishing to attract users and user attention, with businesses putting aside huge budgets to reach audiences on these platforms. Both have influenced how users search for information online and respond to advertising, in ways that marketers need to be aware of and adapt to in order for their advertising campaigns to be a success.

Ten steps to successful SEO for startups

Wed, 04 Oct 2017 15:19:22 +0000

SEO can help a growing startup establish its presence and meet business goals. Here’s how to get started with search engine optimization and which areas to focus on.

Still doing guest blogging? Keep these 4 tips in mind

Wed, 04 Oct 2017 11:43:09 +0000

A lot of people still rely on guest blogging as an ongoing part of their link-building strategy. There's nothing wrong with this - Google doesn't penalize people for guest blogging, as long as you do it well and in moderation. Here are some tips to keep you on the right side of Google.