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Search Engine Watch

Last Build Date: Wed, 28 Jun 2017 15:05:42 +0000


Marketing with intent: The combined power of SEO and content

Wed, 28 Jun 2017 12:46:21 +0000

If we can agree that the ultimate purpose of marketing is to attract attention and generate interest, then combining SEO and content marketing is a no-brainer for smart brands and marketers.

Google fined $2.7 billion by E.U. in anti-trust ruling

Tue, 27 Jun 2017 16:14:54 +0000

Google has been fined a record $2.7 billion for a breach of E.U. anti-trust rules. The search giant was charged with giving “illegal advantages” to another Google product within search results, in a case that started more than seven years ago.

How featured snippets can be manipulated by private blog networks

Tue, 27 Jun 2017 13:45:51 +0000

Private blog networks (PBNs) are largely thought to be a black hat SEO technique of the past since Google took action against them in 2014. But there are still some around, and they can play a big role in manipulating Google's vaunted featured snippets.

The most effective ways to respond to negative reviews

Mon, 26 Jun 2017 13:17:47 +0000

Customer reviews are important to both your search ranking and your overall brand presence, but not all customer feedback is positive. Here's how you can deal with negative reviews in a way that maintains your reputation and leaves the customer happy.

How JavaScript impacts page loading speed on mobile

Fri, 23 Jun 2017 12:50:59 +0000

JavaScript is the second-largest contributor to page weight, behind images, which means it can play a major role in slowing down the speed of your mobile site. Here's how you can reduce your reliance on JS and reduce its impact on your site.

How to scale your business internationally on search engines

Thu, 22 Jun 2017 12:45:55 +0000

Most online sites at some stage will want to expand, and one of the most common ways to do that is by ... read more

How to achieve off the charts off-page SEO that will boost traffic

Wed, 21 Jun 2017 11:51:27 +0000

If you want to rank better and get more traffic, you need to think about more than just optimizing your site. There is a whole range of opportunities out there for "off-page SEO" - SEO elsewhere around the web, and even offline. Here's how to get started.

Meeker’s Report on the state of advertising and ad trends to watch out for

Tue, 20 Jun 2017 14:05:12 +0000

Mary Meeker’s Internet Trends Report 2017, one of the most-anticipated annual events in the world of digital, was released a few weeks ... read more

3 ways to scale your SEM efforts when you are hitting a wall

Mon, 19 Jun 2017 15:49:57 +0000

It happens to every AdWords practitioner at some point. We launch our campaigns, split out exact match and broad match, mine for queries, work on expansions, test different initiatives, run betas, etc. – and then we hit a wall. Here are a few strategies to break through the SEM wall and grow your account in an effective yet efficient manner.

How to optimize images for mobile: Implementing light, responsive, correctly formatted images

Fri, 16 Jun 2017 13:18:39 +0000

The mobile web has a weight problem. Too many mobile sites are slow to load, and bloated with unnecessary bells and whistles, leading to a poor user experience. This column explains how to make sure that any images on your mobile site are light, device-responsive, and use the best format to combine speed and quality.