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Last Build Date: Fri, 21 Jul 2017 18:35:57 +0000

 



What do we know so far about Google’s new homepage?

Fri, 21 Jul 2017 12:45:58 +0000

Google has released a new, feed-based mobile homepage in the US, in perhaps the most drastic and significant update of its homepage since 1996. We take a look at what the relaunch entails, and how it might change things for marketers.



Google Posts: Growing under the radar

Thu, 20 Jul 2017 14:42:48 +0000

Google have now rolled out their Posts function for small businesses with a Google My Business account. But how do Posts affect click-through, ranking, mobile and social presence? We look at the facts.



How to effectively combine online and offline lead generation

Wed, 19 Jul 2017 12:55:48 +0000

In today's world we are mostly narrowing in to online leads, thanks to the Internet essentially opening up the entire world for us to peruse. But offline leads should still be a factor we consider moving forward. Here are some clever ideas and tools you can use to combine the two.



The 2-step guide to driving sales with Pinterest

Tue, 18 Jul 2017 11:46:59 +0000

There are millions of people on Pinterest, searching, pinning, and sharing – so it’s important to recognize its potential for building awareness and filling the top of the funnel, particularly for ecommerce companies.



Semantic Search: What it Means for SEO in 2017

Mon, 17 Jul 2017 14:43:07 +0000

The accuracy of results on search engines like Google and Bing has increased significantly thanks to semantic search, which combines semantics (the science of meaning in language) with search engines that process billions of queries. Here's what semantic search means in 2017, and how marketers can take advantage of it.



Five important updates to Google semantic search you might have missed

Fri, 14 Jul 2017 13:51:31 +0000

Google is constantly making tweaks and changes to semantic search. The vast majority go unannounced and unnoticed, but they can be an interesting indicator of Google's strategy, and it pays to keep an eye on them. Here are five recent updates you might have missed.



PPC 102: Seven tips to improve your paid search campaigns

Thu, 13 Jul 2017 12:59:10 +0000

Once you've got the basics of PPC down, how can you improve on those efforts further? Here are 7 more tips to take your PPC campaigns to the next level.



7 subtle on-site issues no SEO should miss

Wed, 12 Jul 2017 12:46:26 +0000

Your on-site SEO could be broken without you realizing it. We all know some of the basics: content is king; users come first; avoid thin content, keyword stuffing, above-the-fold advertising, etc. But not all on-site SEO issues are so obvious. Here are seven on-site issues that are very easy to miss.



AdWords Editor 12: Everything you need to know

Tue, 11 Jul 2017 12:46:04 +0000

Google has launched AdWords Editor 12, the latest upgrade to its essential software for sophisticated PPC practitioners. Complete with a new look ... read more



Here’s how RankBrain does (and doesn’t) impact SEO

Mon, 10 Jul 2017 13:22:23 +0000

In the past couple of weeks there has been a reinvigorated fervor surrounding artificial intelligence, with "AIO" (Artificial Intelligence Optimization) rearing its head on agency websites and blogs. But when it comes to Google's RankBrain, optimizing for AI is nothing new or complicated.