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Last Build Date: Wed, 24 May 2017 17:49:00 +0000


What does Google’s “Project Owl” mean for search and fake news?

Wed, 24 May 2017 12:47:35 +0000

In May 2017, Google introduced Project Owl as its solution to the problem of fake news. It plans to do this with new feedback forms for search suggestions and the answer box, and authoritative content prioritization in the answer box. But how will this affect the user experience of search?

Targeting generational buzzwords like “Millennials” means targeting no-one

Tue, 23 May 2017 13:45:35 +0000

If I were to tell you that marketers were using astrological signs as a way to understand/target specific groups of people, you’d ... read more

Google I/O: What’s going on with Progressive Web Apps?

Tue, 23 May 2017 12:40:46 +0000

At Google's developer jamboree, Google I/O, last week the search giant paraded a host of big name case studies and compelling stats to herald its success with two initiatives to make the mobile web better and faster: Progressive Web Apps (PWA) and Accelerated Mobile Pages (AMP).

A visual guide to Pinterest advertising

Mon, 22 May 2017 13:44:38 +0000

Pinterest has slowly been building itself up as an advertising alternative to Google and Facebook over the past 12 months. As such, it seems timely to take a step back and assess what options are open to marketers, and what you need to know before getting started with Pinterest advertising.

How video impacts mobile web performance and UX, part 2: autoplay and audio

Fri, 19 May 2017 13:06:16 +0000

Mobile video is a major up-and-coming trend in content, with brands everywhere converging on the new and lucrative mobile video market. In Part 2 of our three-part series, we'll look at the contentious subject of autoplaying videos and their impact on mobile webpage performance, as well as how audio can delay page speed.

7 advanced Google Shopping strategies [Infographic]

Thu, 18 May 2017 13:06:47 +0000

Current trends indicate that Google Shopping revenue is only going to grow in the next few years, making it more vital than ever to have a strong Google Shopping strategy as a retailer.

International SEO: 5 ways to scale performance

Wed, 17 May 2017 14:33:14 +0000

The Internet offers brands an unprecedented way to reach their customers across borders, but reaching different populations requires an understanding of what people want and then producing content to meet these needs. As you get started with your international SEO strategy, here are five ways you can scale your practices to maximize your potential.

PPC 101: Eight tips to get started

Tue, 16 May 2017 12:45:47 +0000

PPC, or Pay-Per-Click, marketing can deliver effective results for a business, but it can also seem overwhelming when you're just getting started. How can you use it to increase ROI?

How marketers can position their company to grow with Generation Z

Mon, 15 May 2017 15:06:57 +0000

Compared to millennials, who were mobile pioneers, Gen Z teens - current 13-17 year olds - are mobile natives. A report by Think With Google has shed some light onto their habits, preferences, and what type of marketing they respond to best.

How video impacts mobile web performance and UX, part 1: data and download speed

Fri, 12 May 2017 12:46:34 +0000

Video content is top of the agenda for many brands. It is proving a great way to engage customers and visitors, but when viewed on mobile devices, often video should come with a health warning. Why does mobile video impact page performance, and what can be done about it?