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Last Build Date: Fri, 20 Jan 2017 12:58:08 +0000


Five most interesting search marketing news stories of the week

Fri, 20 Jan 2017 12:55:10 +0000

Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond.

Seven ways to elevate your personal and professional SEO performance in 2017

Thu, 19 Jan 2017 11:15:29 +0000

The problem that many marketers face is elevating the importance of SEO within their organizations.

Building your SEO strategy in 2017: what’s most important?

Wed, 18 Jan 2017 10:57:44 +0000

If you’re wondering what factors to consider as you build your SEO strategy for 2017, links are still the top-ranking factor for Google’s algorithm with content close behind. And high CTR is still at the core of the rankings pack as well

Five proven SEO strategies for retailers to use in 2017

Tue, 17 Jan 2017 10:03:00 +0000

Optimizing your ecommerce site for better rankings should be a top priority for any growth-focused business owner.

Top three programmatic trends in 2017

Mon, 16 Jan 2017 09:47:11 +0000

Programmatic is a game-changing technology in the advertising industry.

Five most interesting search marketing news stories of the week

Fri, 13 Jan 2017 13:02:00 +0000

This week, Larry Kim peers into his crystal ball to make some outlandish predictions for SEO in 2017; Facebook is preparing to flip the switch on a mid-roll video ad offering; and AOL is offering up free wireless data as a reward for engaging with ads.

Nine crazy predictions for SEO in 2017

Thu, 12 Jan 2017 14:28:13 +0000

It's January, which means you've probably read about 200 expert predictions on the future of SEO in 2017 by now. But if you stick with me, I promise this post won't be like any of the other SEO predictions posts you've seen so far.

How to keep Q4 paying off in 2017

Thu, 12 Jan 2017 10:15:26 +0000

Retailers love the influx of revenue in Q4, but there’s another, more last gift from the spike in digital traffic: data that you can use to your advantage in 2017.

Question every part of your organic search strategy in 2017

Wed, 11 Jan 2017 10:26:14 +0000

r search strategy and looked at why it is what it is? We’re much more likely to make necessary, iterative changes to our campaigns – but I challenge you to make 2017 the year you question everything.

Top B2B content marketing metrics for 2017

Tue, 10 Jan 2017 11:26:52 +0000

A new year brings new metrics. Or maybe it’s just a good reminder that you need to evaluate your existing KPIs.