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Last Build Date: Sun, 23 Oct 2016 15:31:50 +0000


What makes social videos so effective?

Fri, 21 Oct 2016 14:07:11 +0000

Video consumption is on the rise and while users enjoy it, brands face the challenge of creating more effective video ads to stand out in the overcrowded social feeds.

‘Creepy data’: how to avoid spooking your customers

Fri, 21 Oct 2016 13:24:59 +0000

For marketers, there's something even scarier than a stoop full of Elsas and Annas, Spidermen and Minions. It's the dreaded "creepy data" problem.

Five most important search marketing news stories of the week

Fri, 21 Oct 2016 09:48:35 +0000

Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.

How to combine AdWords with Outbrain without cannibalizing their effectiveness

Thu, 20 Oct 2016 15:06:19 +0000

How different parts of the funnel can specifically incorporate two different channels - AdWords and Outbrain - while avoiding cannibalisation.

Why are high-consideration customers becoming more decisive?

Thu, 20 Oct 2016 13:48:16 +0000

If you’re a brand selling high-consideration, ‘big ticket’ items like appliances, cars or luxury goods, the customer journey is vitally important.