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Search Engine Watch

Last Build Date: Mon, 27 Feb 2017 18:42:17 +0000


How to get started with 360-degree content for VR

Mon, 27 Feb 2017 16:11:12 +0000

Once a time and resource-heavy exercise, creating and embedding 360 degree imagery has become much cheaper and easier over the past couple of years.

So what is growth hacking, really?

Mon, 27 Feb 2017 13:50:24 +0000

In 2010 Sean Ellis, entrepreneur, angel investor, startup advisor and now CEO of GrowthHackers, coined the term “growth hacker” as someone whose every strategy, every tactic, and every initiative is attempted in the hopes of growing. But that’s pretty vague, right?

Five most interesting search marketing news stories of the week

Fri, 24 Feb 2017 14:28:38 +0000

Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond.

Hotel SEO: Five steps to optimizing hotel deals and listings

Thu, 23 Feb 2017 13:47:32 +0000

To improve the traffic to your hotel website, leading to more revenue for your business, every hotel must ensure that they are properly set up to be visible on search engine results pages (SERPs).

Google brings emoji back to the SERPs 😍🙌💯

Wed, 22 Feb 2017 17:02:44 +0000

Google has revealed that emoji will once again show up in search results snippets, reversing a decision taken in 2015 to remove the characters from its results. 👌

Brand TLDs vs .com (part two): How can brands benefit from a .brand domain?

Wed, 22 Feb 2017 14:00:04 +0000

In part one a few weeks ago, we discussed what brand TLDs (top level domains) are, which brands have applied for them, and why they might be important. Today, we’ll take an in-depth look at the potential benefits for brands, and explore the challenges brand TLDs could help solve.

Six stats on the importance of trust in influencer marketing

Tue, 21 Feb 2017 13:51:01 +0000

Consumers are inundated with media competing for their attention, and consumers’ trust for brands is lower than it’s ever been. This makes establishing trust with your audience harder and more important than ever.

How marketers can dive into growth marketing

Mon, 20 Feb 2017 13:59:30 +0000

Growth marketing enables marketers to explore how sales and customer success can still be part of their marketing strategy. Here's how a business can benefit from the latest tactics in growth marketing.

Five most interesting search marketing news stories of the week

Fri, 17 Feb 2017 15:42:22 +0000

This week, Pinterest's acquisition of Google's former image search lead, Randy Keller, as Head of Search shows how serious the social network is about visual search; and Twitter's Q4 earnings have raised questions about the company's long-term prospects.

Can Pinterest crack (and monetise) visual search?

Thu, 16 Feb 2017 16:46:14 +0000

Pinterest made a clear declaration of intent last week with the announcement that Randy Keller, Google’s former head of image search, has joined the photo sharing site as Head of Search.