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Last Build Date: Fri, 22 Sep 2017 18:50:21 +0000

 



How to use demand generation channels to effectively expand your reach

Fri, 22 Sep 2017 11:49:01 +0000

As Q4 approaches, it’s crucial that you plan to capitalize on all the traffic that comes with it. To continue to scale, you need to effectively get in front of audiences that aren’t yet interested – but could be! – in your service/product. That’s where demand generation comes in.



How does Bing’s voice search compare to Google’s?

Thu, 21 Sep 2017 12:48:42 +0000

Google remains the dominant player in search marketing, but the industry is changing very rapidly and the old certainties may erode. Does voice search provide a platform for Microsoft to compete?



Common PPC keyword mistakes (Understanding broad match vs. phrase match vs. exact match)

Wed, 20 Sep 2017 15:54:05 +0000

Google AdWords offers three major keyword match types: broad match, phrase match, and exact match. It’s safe to say that if not you don't know how to use each correctly, you could be wasting your PPC budget. So what are the differences between each type, and how should you use them?



How to create a kickass link-building strategy for local SEO

Wed, 20 Sep 2017 13:09:33 +0000

According to the 2017 Local Search Ranking Factors, inbound links are the most important ranking signal. At Brighton SEO last Friday, master of local SEO Greg Grifford shared some “righteous” tips for a kickass link-building strategy.



5 tips to create a data-driven content marketing strategy

Tue, 19 Sep 2017 12:35:26 +0000

Our constantly-connected world brings with it a wealth of data that can be mined for insights to tailor content marketing to our desired audience. How can you create a data-driven content strategy? Here are 5 tips to get started.



What is SEM?

Mon, 18 Sep 2017 12:00:19 +0000

If you are coming to this article as a novice, I know what you are thinking. Not another damned 3 letter acronym! Don’t we have enough?



Should I move my WordPress website to HTTPS?

Fri, 15 Sep 2017 13:03:43 +0000

Website visitors demand secure connections to the websites they are interacting with. HTTPS is an industry best practice, a ranking signal on Google and increasingly becoming the standard for websites. But if you're not of a technical bent, switching your site to HTTPS can seem intimidating.



10 tips to make your Magento online store more secure

Thu, 14 Sep 2017 13:30:40 +0000

An estimated 240,000 ecommerce stores use Magento for their online operations, which accounts for nearly 30% of the ecommerce platform market. Unfortunately, this not only makes clear that Magento is a worthwhile program, it makes clear something else: It’s a focus area for cyber criminals across the globe.



What may be slowing your site down (and how to fix it)

Wed, 13 Sep 2017 14:28:04 +0000

A slow site is a slow death for a brand. Whether you have a blog, an online storefront or anything else, your viewers need to able to form a positive impression fast. Here's how to make sure your page load speed is up to scratch.



What is Google Stamp and what will it mean for marketers?

Tue, 12 Sep 2017 13:45:54 +0000

Google is set to launch a competitor to Snapchat Discover, known as Google Stamp. This new product will bring with it a host of opportunities for publishers and advertisers alike, but it brings with it some challenges too. What do marketers need to know about this new service - and how successful might it be?