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Public Relations articles from

Last Build Date: Sat, 22 Oct 2016 05:05:03 -0400


Using PR to Reach Investors and Physicians Posted By : Marty Martinson

Sun, 28 Aug 2011 00:00:00 -0400

Medical device coverage among financial outlets is dwindling, so says Chris Gale, who is the vice president of the EVC group, a public relations firm that works directly with medical device companies. Recently one of his primary editorial contacts was reassigned off medical devices coverage. Gale says one of the reasons there is less medical device coverage in the financial media is how difficult it is for a medical device company to get innovations approved by Food and Drug Administration (FDA).

Everyone is a 'Small Business Owner' so Build Your Brand Posted By : Jane Stout

Wed, 17 Aug 2011 00:00:00 -0400

Most business owners' primary focus is to grow their business. To do so, many focus on messaging, branding, public relations and stellar service/products to drive repeat business. All of these strategies and tactics work to bolster business development. But, why not take business development a step further and develop a personal marketing plan for yourself?

Inflatable Arches Add Fun to Cause-based Racing Events Posted By : Stephanie Meacham

Fri, 01 Jul 2011 00:00:00 -0400

When you need an entrance - or an exit - custom inflatable archways mark the route in a highly professional manner. From corralling runners, to guiding visitors to the festival gate, to serving as a photo opp, inflatable arches light the way like beacons. And, because they are brandable, your sponsors get great exposure at the event and in the media.

Public Relations - Summarised Posted By : Christopher Creswick

Tue, 19 Apr 2011 00:00:00 -0400

Public relations, or PR as it is commonly recognised, are an efficient system to encourage and {preserve|maintain] your company image in the eyes of the public. It mainly exists to make you look good! In this case, 'public' can be defined as a person who either previously has, or will have an attitude about you. These people can be any person from potential clients, supporters, community associate and students to members of the media. The list can go on and on.

Insights On How Publishing Press Releases Assists Your Search Engine Optimization Posted By : Paul Harris

Fri, 18 Mar 2011 00:00:00 -0400

Distributing press announcements can be a invaluable marketing activity mainly because it allows you to get all the latest news about your company to a targeted audience with journalists who are able to all potentially generate further coverage on your behalf by publishing your news in their industry magazines, tabloids and websites. Among the many lesser known and understood benefits associated with press release distribution however is the benefits that you can receive on the search engines on account of the links that one can publish inside your press releases.

Two Ears and One Mouth Posted By : Drew Gerber

Wed, 11 Aug 2010 00:00:00 -0400

Most people think they have to talk their way into getting good media coverage. But as Judge Judy would say, there's a reason why God gave you two ears and only one mouth. The most important asset to your PR success isn't what you say; it's what you hear. So perk up those ears and close that mouth of yours if you want to land those top tier media placements you so desire.

All Good Things Come to Those Who Wait Posted By : Drew Gerber

Sat, 31 Jul 2010 00:00:00 -0400

Has this happened to you? You get everything ready. All your materials organized and lined up. You're so excited. You create this awesome pitch, send it out, you're clear you're going to be a star... and then nothing- crickets chirping. You check your email vigilantly and still nothing. The next day, the same thing - no response. And next week, still nothing. What gives? And then you make a fundamental mistake. You decide you can't do PR.

Using Your Blog to Build a Platform Posted By : Drew Gerber

Sat, 31 Jul 2010 00:00:00 -0400

Writing a book is hard work, and even more difficult is finding an audience for it. These days, publishers and literary agents are often finding new talent and signing book deals with bloggers - people who already have a large following and are consistently sharing their ideas and thoughts with the world. (It makes sense: If a blogger has 2,000 daily readers, then he or she probably has 2,000 people interested in reading/buying their book.) As an author, you probably have brilliant ideas and unique takes on issues every day you can share. But if you're not delivering your messages via a blog or similar platform that allows the world access to your voice, you're definitely missing out on a golden opportunity.

Positioning Yourself With PR Posted By : Drew Gerber

Sat, 31 Jul 2010 00:00:00 -0400

You may have tried networking, Internet marketing or advertising only to come out in the end with fewer clients than you expected and yet, having more expenses. Or maybe you've tried to get publicity in the past only to find little or no response. You want to attract loyal customers, increase your profits and enjoy more freedom in your life, but everyday it's getting harder and harder to be seen. Well, PR can help.

Using Breaking News to Break Into the Media Posted By : Drew Gerber

Wed, 21 Jul 2010 00:00:00 -0400

Breaking news is news in the truest sense of the word - from "hard" news about national and world events, politics or major scientific breakthroughs, to entertainment news about celebrities or sports stars. Breaking news is what drives the media; and tying your pitches to breaking news is a great way to grab the media's attention for you or your client.

Increase Awareness and Boost Exposure Online Posted By : Drew Gerber

Wed, 21 Jul 2010 00:00:00 -0400

It's no secret that the PR and marketing game is ever changing and that positioning yourself to be found online is becoming more and more important. Ninety percent of journalists are finding all their information and sources online, and your potential clients are doing the same thing. No one flips through the Yellow Pages anymore. If they have a problem they need solved, they're searching the web for a solution. So building a foundation online should be at the top of your priority list.

A Little PR Can Go A Long Way Posted By : Drew Gerber

Wed, 21 Jul 2010 00:00:00 -0400

Hiring a publicist or doing your own PR isn't something most small business owners or entrepreneurs really want to do. You're busy running the day-to-day operations that keep the doors to your business open and investing the little time and money you may have just doesn't seem feasible or realistic. Sound familiar? But think about this. Whether you're just starting out or have been in business for a few years, media exposure is valuable to your success - just a little work on your PR campaign a day can produce tremendous results.

PR Quirks that Work Posted By : Drew Gerber

Tue, 13 Jul 2010 00:00:00 -0400

The thing about PR is this: If you're like everyone else the people you want to reach won't pay any attention to you. PR is all about showing the public how unique you are. And the media is your gateway to the public, so you have to prove to them that you're not like any expert they've worked with before - that you can provide their audience with something captivating, something different from what they've experienced before.

5 Tips for Pitching Radio Outlets Posted By : Drew Gerber

Tue, 13 Jul 2010 00:00:00 -0400

Just like with television and print, before you pitch radio outlets you have to be able to answer the questions: Why should the media care? And why should the media care now? The answers to those two questions will be the keys to your PR success.

5 Tips for Pitching Print Posted By : Drew Gerber

Tue, 13 Jul 2010 00:00:00 -0400

That's what I thought! Remember just like with television, before you pitch you have to be able to answer the questions: Why should the media care? And why should the media care now? Once you get those down you're ready to reach out to them.

5 Tips for TV Pitching Posted By : Drew Gerber

Tue, 13 Jul 2010 00:00:00 -0400

Whether national or local, TV is always looking for "real people" to illustrate the stories and trends in their reports. But before you pitch you have to be able to answer the questions: Why should the media care? And why should the media care now? Once you get those down you're ready to reach out to them.

Connecting with Bloggers as a Media Relations Strategy Posted By : Drew Gerber

Thu, 10 Jun 2010 00:00:00 -0400

When it comes to your media relations strategy you can't forget about bloggers. Successful bloggers have a targeted and engaged audience that you would love the opportunity to reach out to. Whether it's self-help, green-living, finance - you name it - the people who follow these blogs look to the blogger as someone who represents their voice and provides new and cool insights into what's cutting-edge in their niche.

Using New Technologies to Build Better Relationships with the Media Posted By : Drew Gerber

Thu, 27 May 2010 00:00:00 -0400

The secret to a successful PR campaign is building quality relationships with the media. With the advent of the Internet and its never-ending progression, come more opportunities to connect with the media and more technologies to help you build quality relationships them. Everything you need to connect with the media is online. Whether it's contact information for a newspaper reporter, an online press kit to keep your press materials organized, niche blogs where you can track what your target audience is interested in - everything you need is there at your fingertips.

Connecting with the Media for PR Success Posted By : Drew Gerber

Thu, 27 May 2010 00:00:00 -0400

PR success can only come from creating and cultivating healthy relationships with the media. From the very beginning you'll need to connect with the media in such a way that proves to them you're a unique expert who can provide their audience with a fresh perspective. When it comes to connecting with the media you need to make it clear you can offer the media something that no one else can.

Big PR For Your Small Business Posted By : Drew Gerber

Thu, 27 May 2010 00:00:00 -0400

When it comes to small businesses, PR is in everything you do. If you're interacting with the public then you're doing PR. How you answer the phone, how you respond to emails, the design and message of your website, your advertising - everything you do that the public can see is a promotion of your small business.

Dealing with Public Complaints Posted By : John Gates

Fri, 12 Mar 2010 00:00:00 -0500

A certain segment of the human population is made up of individuals designed to grumble. If you handed them a suitcase stuffed with rubies, they would exclaim it was far too big. In time, you can expect to understand how to spot and prevent accepting customers that meet this description. Naturally, you'll also receive some valid complaints from truthful clients. Listed here are a number of suggestions for managing complaints with ease...

Whatas Your Personal PR Plan? Posted By : Chris Pracy

Wed, 03 Mar 2010 00:00:00 -0500

Personal PR is becoming more and more important in business today and when you want to build a personal brand, there are a number of different areas you can work on to raise your profile. If you don't already have a personal PR plan in place, we've explained some of the main things you should consider below. You may want to embrace all of these or maybe just one or two, it all depends on your personal PR objectives.

Converting Media Interviews into Revenue Posted By : John Smi

Sun, 17 Jan 2010 00:00:00 -0500

Many people don't understand what soundbites are. They don't know how to create soundbites that sell. They don't know that it's not enough to be clever, entertaining or quippy. That might make TV and radio hosts happy, but it often won't bring in the kind of results you're looking for: to grow your business, sell more product, get new clients, more customers, or increase your fees.

Selling Yourself To The Media: Tips To Deliver A Knock-out Interview Posted By : Drew Gerber

Thu, 31 Dec 2009 00:00:00 -0500

Giving an interview is like going on a first date: It will lay the groundwork for your relationship with the media. You've caught their attention, now you need to build a rapport and develop a long-term relationship, gathering the publicity results on your way. An interview is the best free publicity you can get, so you need to be the best interviewee-or date-the journalist has ever had. Make it so whenever they need an expert or need a source-regarding your area of expertise-you are the person they contact. Giving a good interview is the first step in getting more publicity, so sell yourself to the media, and score a second date.

Finding the Right Journalists for Your Brand Through Free Media Lists Posted By : L. Drew Gerber

Fri, 27 Nov 2009 00:00:00 -0500

How do you find the right media for your brand? Through the Internet there's so many different avenues for you to contact journalists and the media, reach out and pitch them. Let's just go over a few of the ways you can find the media that's right for you.