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Inside AdSense



A look inside Google AdSense.



Updated: 2016-12-06T11:29:56.331-08:00

 



How to create better blog titles that can drive more traffic to your ads

2016-12-06T09:42:58.563-08:00

This is the third of five guest posts from AdSense publisher Brandon Gaille. Brandon has built his small business marketing blog, BrandonGaille.com, to over 2 million monthly visitors in less than three years. He’s featured as our guest blogger to share insights and tips from his personal blogging experience to help AdSense publishers grow earnings. If you’re new to AdSense, be sure to sign up for AdSense and start turning your #PassionIntoProfit. Over the past three years, I’ve crafted titles for over 5,000 blog posts and have received over 58 million unique visitors to date. With that many titles and that much traffic, it’s allowed me to identify what types of titles get the most traffic.The title of your page or blog post will play one of the largest roles in how much traffic you receive. From my extensive experience, a really great title can move your blog post dis and increase the number of social shares by over 300%.The bottom line is… If you fail to write a compelling title that gets people to click, then your post is doomed to wallow in mediocrity.Here are a few title optimization tactics that have proven to drive the most traffic.#1 Place a number at the beginning of your titleIf you have a list formatted post, then you need to be using numbered titles every single time. Titles that begin with numbers are proving to drive traffic. This is largely due to the increased consumption of users reading list posts more than any other type of blog post. A list post typically has anywhere from seven to forty key points, which are listed out numerically.This makes it really easy for anyone to scan through the big takeaways and decide whether to dive deeper into the article. When people see the number 13 at the beginning of the title, they know they can scan through all 13 key points in a matter of seconds.A numbered title paired with a list post will drive more clicks to your post and list style posts have one of the highest engagement rates. Posts with more clicks and higher engagement often are rewarded by becoming more discoverable to users.Here are a couple of examples of numbered blog titles:11 Tools to Create Share-Worthy Content17 Incredible Social Media StatisticsI recommend crafting numbered blog post titles for more than half of your posts.A Conductor study on headline preferences also backs up what I’ve found to be true on my blog.#2 The odd number gets 20% more clicks than the even numberAlthough no one has figured out exactly why this happens, the odd numbered titles get more clicks than the even numbered titles. Here’s an example.Odd Numbered Title: 11 Keys to Earning More Money on AdsenseEven Numbered Title: 12 Types of Ads that ConvertBefore you hit publish on the blog post titled, “8 Crazy Ways to Double Your Ad Revenue,” take a moment to either add one more tip or remove the least valuable tip. This will allow you to capitalize on the extra twenty percent of clicks by having an odd numbered title.Learn more about creating better blog titles from my blog and read all of the “17 Ways to Create Catchy Blog Titles That Drive Traffic.”Posted ByBrandon GailleBrandon Gaille is an AdSense publisher. You can learn more about Brandon at BrandonGaille.com and listen to his popular blogging podcast, The Blog Millionaire.If you’re new to AdSense, be sure to sign up for AdSense and start turning your #PassionIntoProfit.  [...]



Put your users first with the four S’: Speed, Scroll, Style, Simple

2016-11-30T06:00:01.918-08:00

We’re all consumers of web content. Yet as content creators it can be easy to forget what we need as users. But don’t worry, you’ve got this, and we’ve got you covered with just four S’. If you’re new to AdSense, be sure to sign up today and start turning your #PassionIntoProfit. 1. Speed We all know how frustrating it is when a page takes forever to load. We twiddle our thumbs and look from side to side. And after just three seconds, we bounce.But somehow publishers aren’t responding to this primal need that we all know as users.According to Google's research from the Mobile Speed Matters report, the average load time for mobile sites across the web is 19 seconds. This is a LONG time. Usain Bolt can run 200m in 19.9s - think of what your users can do with a tap and a swipe.But how does this impact me? Well, the report also states that…53% of mobile site visits are abandoned if pages take longer than 3 seconds to load.Publishers whose mobile sites load in 5 seconds earn up to 2x more mobile ad revenue than those whose sites load in 19 seconds. By now we think you’re sold on speed. So what’s next?Understand your site’s speed with these resourcesPageSpeed Insights Web Developer Kit Consider one of the following quick fixesAsynchronous loadingLazy LoadingAMP Get our mobile web speed toolkit and...Measure your site’s performanceAssess the different components impacting speedPrioritize the order your site loadsTest, remeasure and repeat to improve your site speed2. ScrollThe magic scroll. It’s an infinite, endless, perfectly loaded stream of content. There’s no need to click, to wait for a page to load, to navigate to that tiny ‘next’ with your giant thumb. It’s all right here, content, just waiting for you to consume it.There are, of course, a few caveats before developing an infinite scroll. Like almost everything online, this isn’t a one size fits all solution. Infinite scroll is great for ...UGC publishers with constantly evolving content - think Tumblr, Facebook, Pinterest.Sites with lengthy articles or tutorials. No one wants to click ‘more’ or ‘page 2’ anymore. It’s just too dang hard. Publishers using a slideshow with pagination. Consider a lazy loaded infinite scroll instead. Users love it. Publishers considering mobile first (aren’t we all?!).Watch out for … Crawler errors & SEO impact and check out this article for creating a search friendly infinite scroll. 3. Style Style should never be an afterthought. You and your users want to interact with something that looks good and feels good. There are two primary components to style: content style & ad style. First: Content Style Great websites are able to maintain a consistent style  across pages and platforms. Consistency gives users a sense of familiarity when interacting with your content. Choose a color scheme and stick to it Choose a layout and stick to it Choose a theme and stick to it We can’t stress this enough - stick to it. As the industry continues to migrate towards a mobile first perspective, consistency across device types and platforms becomes increasingly important. Responsive web design enables your site to adapt to various device sizes without changing the overall look and feel or compromising user experience. If you're up for the challenge, check out more on responsive design. Second: Ad Style In the internet of yesteryear it was nearly impossible to monetize without stripping a site of what made it beautiful. The good news? It’s 2016 and now you have the ability to make a profit and maintain your site’s style. When implementing ads think about what makes sense for you and your users.Consider responsive ads that automatically adapt to the user’s screen size See if native ads are right for your site. If so, you can modify to match the look and feel of your siteAdd matched content units, allowing your users to interact with mor[...]



How to earn money blogging with AdSense

2016-11-30T10:05:41.887-08:00

This is the first of five guest posts from AdSense publisher Brandon Gaille. Brandon has built his small business marketing blog, BrandonGaille.com, to over 2 million monthly visitors in less than three years. He’s featured as our guest blogger to share insights and tips from his personal blogging experience to help AdSense publishers grow earnings. If you’re new to AdSense, be sure to sign up for AdSense and start turning your #PassionIntoProfit. Blogging is one of the easiest ways to build a residual income with Google AdSense. However, most bloggers are doing it the wrong way, and that’s keeping them from growing their earnings to a whole new level. Today, I’m going to share with you the four pillars that helped me build my blog traffic to over 1 million monthly visitors in less than 18 months after my first blog post.My blogging success story is rather unique. For most of my thirties, I was mentally and physically disabled because of damage done by a small pituitary brain tumor. I was fortunate enough to find a doctor that identified the right combination of medicine to bring me back from the depths of nowhere. My mental cognition was regained a mere months before my pregnant wife was diagnosed with stage 3 breast cancer. I was able to be there for my wife. Our first son was born healthy, and my wife officially beat cancer two months later.The fear of our health problems returning led me down the road of creating a blog. One of my top skills is reverse engineering successful systems and rebuilding them into a more productive system. Before my health was ravaged, I had built several multi-million dollar companies on the back of this unique skillset.Before I made my first blog post, I spent six months researching the blogs that received the most traffic from Google organic search. I identified the specific tactics from over 70 high traffic blogs. Then I ranked the tactics by the most productive, and I eliminated the bottom 80%. This is what I built my blogging system upon. Within four months of launching the blog, I had surpassed 100,000 monthly visitors. Today, my blog receives over 2 million monthly visitors.Here are the four pillars that my system was built upon:Pillar #1 – Keyword researchMost amateur bloggers fail miserably at keyword research. The reason for this is because they are overwhelmed by all of the data, and they are usually using the wrong tools. I will be breaking down my simple system for identifying keyword phrases that serves as the topic and title for future blog posts. This will allow you to blog with a purpose. And that purpose is to create blog posts that consistently produce organic traffic.Pillar #2 – Compelling blog titlesYou can write an epic 4000 word post, and it can doomed for failure because of a poorly chosen title. The post title is a very important part of the post, and often overlooked. I’ll be revealing my Perfect Title Formula, which will allow you to craft blog headlines that drive a ridiculous amount of traffic and social shares.Pillar #3 – Engaging content Over the last three years, I’ve perfected my blog’s ability to engage new visitors. The average visitor spends 5 minutes reading one of my blog posts. I will be sharing the eleven techniques that I apply to my blog posts to achieve absolute engagement.Pillar #4 – Getting High Quality LinksThe key to remember here is quality over quantity. Do not waste your time chasing low quality links or adding your blog to a directory. There are two strategies that work better than everything else, and I will show you exactly how to execute them.Over the next four weeks I’ll be sharing tips on how to increase your AdSense earnings right here on the Inside AdSense blog. In the meantime, go here to keep reading “How to Build a Blog to Over 1 Million Monthly Visitors” and find out how to apply the four pillars to your blog.Posted ByBrandon GailleBrandon Gaille is an AdSense publisher. You can learn more about Brandon at BrandonGaille.com and listen to[...]



Meet the new AdSense user interface

2016-11-16T10:41:54.887-08:00

Editor's Note: This post was originally published in October 2016 and has been updated with the most recent product announcement. Over the coming weeks, when you log in to your AdSense account, you'll be automatically taken to the new UI. You can still opt out by clicking the Back to Previous AdSense link on the left menu.Thank you to everyone who tried the new user interface (UI) over the last few weeks. More than half of our active AdSense users decided to opt in, and nearly 90% stayed with the new UI. After listening to your feedback we’re ready to take the next step.How will I be affected?If you haven’t tried the new UI, you’ll be automatically opted in. You’ll still have the option to opt out.If you’re already on the new UI, you won’t be affected. You’ll still have the option to opt out.If you’ve tried the new UI and opted out, you’ll continue to be taken to the current interface with no changes. The new UI remains optional over the coming weeks. We’re aiming to make the new UI the default, and deactivate the old one by early 2017. Let us know what you think by using the Send feedback link.----Posted October 13, 2016The new AdSense user interface (UI) is here. Over the last year, our product team has been hard at work bringing Material Design principles to AdSense. This new UI highlights the information that’s relevant to you on a personalized homepage and streamlines navigation.Over the next few weeks we’ll be offering the new UI to AdSense publishers.  All you’ll need to do is opt in when you log in to AdSense: What’s new?A fresh new look & feel. We're adopting Material Design principles with a completely redesigned homepage and menu. We’ll roll out further improvements throughout the product soon.A great new homepage. All the information you need, right where you need it. We've organized your homepage into a stream of interactive cards. You can pin your favorites to the top of the stream, and arrange your homepage just the way you’d like.A streamlined new menu. We’ve brought everything together in a new left hand menu.We’ll continue to improve and refine AdSense over the coming months. While we’re making these improvements, you’ll still be able to find all the content and features that you’re used to–right where you expect them.Opt in through the AdSense interface to try it for yourself, and let us know what you think in the feedback tool.Posted by: Andrew Gildfind, Daniel White & Louis CollardFrom the AdSense Product Team [...]



Why (and how) you should utilize your online community

2016-11-14T07:00:07.384-08:00

Publishing experts provide even more value to their readers by using backlinks to direct them to useful sites that expand on points made, inspired the content/research, or offer alternative looks at the industry.

Friendly shout outs boost your online image, and encourage the rest of the community to also view and engage with your site.


Link up

If you have an idea for a piece of content from another author or are sharing someone else’s article on your site, it’s important to link back to the original owner. Basically, make sure to give credit where credit’s due. By including a backlink (or inbound link), the original owner’s analytics will track what portion of their online traffic came from your site. Chances are, they may even return the favor later on by linking to your shareworthy content.

Promote Yourself Indirectly

The best way to encourage other publishers to direct their readers to your site is to provide high-quality, unique content. Inbound links such as these are valuable to you because they send out organic signals to search engines about the naturally derived credibility of your site. Establishing a reputation for inspiring, timely content is your best tool for continued success and traffic.

To learn more about familiarizing your audience with your brand, check out the AdSense Guide to Audience Engagement.


Posted by Jay Castro
Audience Development Specialist
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Global Spotlight: Converting pageviews into revenue

2016-11-03T06:00:04.649-07:00

Welcome back to our Global Spotlight on India, a nation with a population of over 1 billion people and 22 official languages (not including English) which for current AdSense publishers, this presents an opportunity to grow your audience globally.The Global Spotlight is a series of blog posts that can help educate, inspire, and provide you with insights into how you can grow your business and share your content in emerging markets.Our last spotlight shared insights on why you should cater to mobile first users.  Now that you have a site optimized for mobile users and with  high quality, relevant content, here’s how you can convert your traffic into revenue and turn your #PassionIntoProfit.First, deliver more viewable impressions to get your ads seen. Measuring viewability is extremely important, because if an ad isn't seen, it can't have an impact, change perception, or build brand trust. Here’s a few ways to boost ad viewability on mobile devices:Replace 320x50 ad units with 320x100 Move ads at least 150 pixels away from content to cut accidental clicksUse page-level ads designed for mobile devices. More on page levels belowLearn more tips on boosting mobile ad viewability in this blog post.Second, choose the right mobile ad sizes: medium rectangle (300x250), large rectangle (336x280), large mobile banner (320x100), and rectangular responsive ad units. They tend to get the best results.Third, use page-level ads. You’ve heard this from us before haven’t you? Page-level ads are a family of ad formats that offer a new and innovative way to help you earn money from your mobile content. They’re designed to automatically show the right mobile ad format at the right time - potentially increasing your earnings without interfering with your users’ mobile experience. There you have it, our 3-step strategy to help you expand, or start, your site in India. Do your researchUse Google’s research toolsUnderstand the users in IndiaApply your micro-moments strategyGo mobile or don’t go at all. And make it fast. Understand how mobile devices are usedIncrease your page speedLeverage Google’s mobile resourcesConvert page views into revenue Optimizing for viewabilityUse the right ad sizesTry Page-level adsDo you want to hear more from us about successfully monetizing your content in India? We regularly host live Hangout on Air sessions to talk through best practices and ways to grow your business. Be sure to register for our next live session on November 17th.If you’re new to AdSense, turn your #PassionIntoProfit today and sign up for Google AdSense. Be sure to follow AdSense on Twitter to learn more tips on optimizing your account and stay tuned for more posts from our Global Spotlight series in the future!Posted by Jay Castro, from the AdSense Team [...]



Global Spotlight: Catering to mobile first users in India

2016-11-02T06:00:31.341-07:00

This week we are shining our AdSense Global Spotlight on India, a nation with a population of over 1 billion people and 22 official languages (not including English). For current AdSense publishers, this presents an opportunity to grow your audience globally. The Global Spotlight is series of blog posts that can help educate, inspire, and provide you with insights into how you can grow your business and share your content in emerging markets. Our last spotlight shared insights on how to capture the opportunity in India by sharing tips on how to research your potential audience in India. Research is an important first step because when you know what users are talking about, you can participate in the conversation.Today we want to talk about why you should cater to mobile first users.It’s no longer breaking news, our world has shifted to mobile. This shift has been quick, and users expectations for great mobile experiences has increased even more quickly. A website that simply loads on a mobile device is no longer enough. To keep users engaged, mobile sites must be fast and relevant. You’ve learned in our previous post that India is projected to have 570M users online by 20201, and more than half of those users will be accessing the internet via a smartphone. Since hundreds of millions of users in India will only access the internet via a mobile device, it’s important to think like a user, and think mobile first. First, understand how users interact and use their mobile devices. The study “How People Use Their Devices” dives into three different categories of use cases:What does device usage look like in an average dayWhat we do on our devicesHow we search across devicesSecond, increase your mobile page speed. For users in India, it’s important to reduce the size of your pages. To reduce the size of your pages, target 50 or fewer requests and 1,000 or fewer bytes to optimize load time. You can also compress and select efficient images, and prioritize download of visible content. Lastly, consider AMPlifying your site for lightning speed. These are all key in winning mobile micro-moments. Check out the Mobile Web Speed Toolkit released by DoubleClick to help you optimize the speed of your mobile site. Third, leverage the many resources available to go mobile.Test my sitePrinciples of mobile site designBuilding websites for multi-screen consumersAdSense multi-screen guidelinesFind a multi-screen vendorOptimize your content for mobile usersWhat are you waiting for? Get out there and grow your site in India. While you’re at it, be sure to turn your #PassionIntoProfit today by signing up for Google AdSense.Tomorrow we’ll be sharing more tips so stay tuned or check out the other posts from our Global Spotlight series! Don’t forget to mark your calendar and register for our next live Hangout on Air session on November 17th. We’ll be talking through best practices and ways to grow your business.  Posted By: Jay Castro, from the AdSense teamFootnotes1. eMarketer, Worldwide Internet and Mobile Users: eMarketer’s Updated Estimates and Forecast for 2015–2020, October 11, 2016 [...]



Global Spotlight: India presents big opportunities for publishers

2016-11-01T06:00:15.880-07:00

More and more users from all over the world are gaining access to information online. For current AdSense publishers, this presents an opportunity to grow your audience globally. Our Global Spotlight series is designed to help educate, inspire, and provide you with insights into how you can grow your business and share your content in emerging markets. Our last spotlight shared insights on how to capture the opportunity in Indonesia. This week, we turn our lens on India, a nation with a population of over 1 billion people and 22 official languages (not including English). Check out our last post on how and why you should create content in Hindi. Expanding your content strategy to India may spice up your earnings. Not only does India deliciously produce over 70% of all the world’s spices, but according to eMarketer, it’s on pace to add more new mobile phone users than any other country in the world. Projections say that India will have 570M users online by 20201, and more than half of those users will be accessing the internet via a smartphone. This explosion in online user growth has been estimated by eMarketer to result in more than a 3x growth in online ad spend in India ($700M in 2015 and forecasted to be $2.5bn by 2020)2.  What does this mean for you?  A big opportunity to expand your business into India.In our next few blog posts, we’ll be sharing with you a 3-step strategy to start expanding your business to India, or building a new site for an Indian audience. The first step has 3 tips to get started. Use Google’s research tools to create relevant content. Learn the demographics of India’s population. Apply Google’s micro-moments to your strategy. If you’re new to monetization, sign up for AdSense and start turning your #PassionIntoProfit by adding AdSense ads to your site so you can focus on your content. After all, content is king. The first tip we’d like to look at is how and why you as publisher should do research.When you know what users are talking about, you can participate in the conversation. But the online world moves quickly, so if you want to keep the crowds coming back to your site, your content needs to move with it. First, use Google’s research tools to create relevant content. Start with Google Trends. You can pinpoint hot topics based on user search trends. height="413" scrolling="no" src="https://www.google.com/trends/hottrends/widget?pn=p3&tn=10&h=413" style="border: none;" width="750">Second, think with Google, literally. This article will help interpret the demographics of India’s population. Third, learn about Google’s micro-moments and apply them to your strategy. Don’t let another moment pass.  allowfullscreen="" frameborder="0" height="360" src="https://www.youtube.com/embed/cplXL-E1ioA?rel=0&controls=0" width="640">What do you think? Are you ready to grow your business in India? If so, why stop there? Around the world, people are using AdSense to help them do more of what they love. Turn your #PassionIntoProfit today and sign up for Google AdSense.Do you want to hear more from us about successfully monetizing your content in India? We regularly host live Hangout on Air sessions to talk through best practices and ways to grow your business. Be sure to register for our next live session on November 17th, 2016.Tomorrow we’ll be sharing the second part of our 3-step strategy on how to start expanding your business to India, so stay tuned and check out the other posts from our Global Spotlight series!Posted by Jay Castro, from the AdSense teamFootnotes:eMarketer, Worldwide Internet and Mobile Users: eMarketer’s Updated Estimates and Forecast for 2015–2020, October 11, 2016eMarketer, Digital Ad Spending in Asia-Pacific, by Country, 2015-2020 (billions),  September 12, 2016 [...]



Global Spotlight: The untapped potential for content in Hindi

2016-10-31T08:00:00.914-07:00

More and more users from all over the world are gaining access to information online. For current AdSense publishers, this presents an opportunity to grow your audience globally. Our  Global Spotlight series is designed to help educate, inspire, and provide you with insights into how you can grow your business and share your content in emerging markets.We’re happy to continue our Global Spotlight and bring you to India, a nation with the second largest population in the world and a large percentage of the population coming online for the first time.Think with Google published a thought provoking article titled Why Hindi Matters in the Digital Age and left us with a key takeaway: “With nearly 500M Hindi speakers in India and around the world, businesses that invest in Hindi content today stand to gain a whole new set of consumers tomorrow.”Today we’ll look at the untapped potential for original content that’s created in Hindi for a Hindi audience. This graphic, from the article Why Hindi Matters in the Digital Age accurately represents the opportunity to create Hindi content for Hindi speaking users.So if you have a large user base in India or if you’re looking to grow in this strategic emerging market, catering your content to Hindi speakers is key. Check out this infographic to learn more: Keen to start creating? Here’s three things you can do to start publishing Hindi content online:1. Create Hindi content that is unique and provides value to your users.You know the importance of doing your research to better understand the market, so use those same tools (Google Trends in Search and YouTube) to identify trending content for Hindi speakers: Entertainment, News, Jobs/Education, Sports esp. Kabbadi & Wrestling!. You can also see a selection of high quality Hindi content from fellow publishers at hindiweb.com. 2. Get a professional translation, or have a native speaker review content.If you plan to translate your site for Hindi speakers, ensure you provide high quality and accurate translations. Avoid auto-translation as it risks a low quality user experience. Check out these Webmaster Quality Guidelines to learn more.3. Use Devanagari script. Access up to 40 free, beautiful fonts for publishing your Hindi content and benefit from better indexing of your site. Select Devanagari script at Google Fonts to add fonts to your collection.Learn more about this opportunity and many others by joining our live Hangout on Air session on November 17th, 2016. We’ll talk through best practices and share ways for you to grow your business. Be sure to register here. If you’re new to monetizing your content in India, start turning your #PassionIntoProfit today by signing up for Google AdSense. In our next few blog posts, we’ll be sharing with you a 3-step strategy to start expanding your business to India, or building a new site for an Indian audience. In the meantime, check out the other posts from our Global Spotlight series. Posted by: Jatin Nagpal, from the AdSense team [...]



Best Practices to avoid policy violations

2016-11-30T09:28:29.489-08:00

We’re dedicated to providing additional transparency into our policy processes and hope that the recent blog posts have helped you understand specific policy triggers and the actions to take if you’ve violated a policy.  To further help you stay policy compliant, here’re 8 best practices to help avoid policy violations and keep your account in good standing.1. Don’t click on your own adsDon’t click your own ads, or ask others to click them. These kinds of clicks won’t count toward revenue and may get you suspended. Even if you’re interested in an ad or looking for its destination URL, clicking on your own ads is prohibited. Instead, use the Google Publisher Toolbar.2. Think like a user Make it easy for people to find what they’re looking for. Follow the Webmaster Guidelines to provide content that’s useful, interesting, and adds value. Immerse yourself into the user experience however you can. Try to discover the emotions that guide users’ behaviors and try to uncover their needs. 3. Keep it family-friendly and legal Review our guidelines about prohibited content and be sure you understand them. If you wouldn’t want a child or grandparent to see it, don’t put it on your site. We’ve made a commitment to our users, advertisers and publishers to keep the AdSense network family-safe. A general rule of thumb when it comes to our policies is: if you wouldn’t want to share this content at a family dinner, or view it at your boss’s office, you shouldn’t place AdSense code on it.4. Maximize content, not ads per page Create new, relevant, interesting content, and update it regularly. Also, be sure to maintain a good balance between ads and editorial content as it’s important to ensure that there’s always more content than ads on a page. 5. Avoid deceptive layoutsKeep ads away from games, slideshows, and other click-heavy content and don’t place them near images. Publishers may not use deceptive implementation methods to obtain clicks. This includes, but is not limited to: placing images next to individual ads, placing ads in a floating box script, formatting ads so that they become indistinguishable from other content on the page, formatting content so that it is difficult to distinguish it from ads and placing misleading labels above Google ad units.6. Create unique content Your content needs to create added value for your users. Focus on making content great – not duplicating it across pages. Unique and valuable content is what keeps users coming back to publisher sites. Everything you do as a publisher should be user focused, which primarily includes developing great content.7. Track your traffic Your traffic should be organic. Set up alerts using Google Analytics to quickly identify unusual traffic patterns. Many potential traffic quality problems can be addressed quickly by monitoring your own traffic. Traffic anomalies are often indicators of potential invalid traffic activity.8. Follow the Code of Implementation GuideAlways follow the Code Implementation Guide and don’t try to modify the AdSense code. If you run into a problem, visit the Troubleshooting page or contact publisher support. Thanks for taking the time to learn about Google ad network policy, processes, and best practices. Together, we can continue to make the web and advertising experience great.Posted by: Anastasia Almiasheva from the AdSense team [...]



Do more with Ads on AMP

2016-10-26T09:24:38.112-07:00

Cross-posted from the Accelerated Mobile Pages (AMP) Blog Over a year has passed since the AMP Project first launched with the vision of making mobile web experiences faster and better for everybody. From the very beginning, we’ve maintained that the AMP project would support publishers’ existing business models while creating new monetization opportunities. With regards to advertising, this meant giving publishers the flexibility to use the current technology and systems they’re used to, and evolving user-first mobile web initiatives like AMP for Ads (A4A). With a growing number of publishers embracing the speed of AMP, today we’re addressing some of the ways in which we’re helping you do more with ads on AMP. Serve ads from more than 70+ ad tech providers Keeping with the open source nature of the project, more than 70+ advertising technology providers have already integrated with AMP. And that list is only growing. Existing tags that are delivered via a supported ad server also work in AMP. So, you can serve ads from both directly-sold campaigns as well as third-party ad networks and exchanges so long as they have support for AMP. Keep 100% of the ad revenue AMP is an open source project. It does not take a revenue share. AMP is not an advertising service provider or intermediary, and publishers can monetize AMP pages the same way you monetize HTML pages, keeping 100% of the revenue you earn based on negotiated rates with ad providers. Choose the advertising experience on your pages You can choose to serve any number of ads per page to serve in locations that works best for your content, including the first viewport. Just remember that regular ads in AMP load after the primary content. So, unless you’re loading the lightning fast A4A ads, we recommend placing the first ad below the first viewpoint to optimize for viewability and user experience. Take advantage of video ad support AMP currently supports 13 different video players, ranging from Brightcove to Teads, all of which can serve video ads. If you want to use a video player that is not currently supported in AMP, place the video player inside amp-iframe. Learn more. Differentiate yourself with rich and custom ad formats AMP accommodates a large variety of ad formats by default, ranging from publisher custom ad units to IAB standard outstream video and in-feed native ads. We value publisher choice and support efforts to create proprietary ad formats. For example, with responsive layouts in AMP, you can offer advertisers custom ads that can dynamically span the entire width of the mobile device. Learn more about how you can adapt your ads strategy for AMP. Maximize revenue with interchangeable ad slots In September 2016, both YieldMo and DoubleClick announced support for multi-size ad requests on AMP pages. With this launch, you can optimize yield by allowing multiple ad creative sizes to compete for each ad slot, capturing the most advertiser demand possible on AMP pages while still protecting the user’s experience. Plan ahead with a view into AMP’s roadmap Transparency is important to the success of any open source project and is a key value for AMP. Accordingly, we started publishing the AMP roadmap publicly nearly 6 months ago, including milestones for ads. These roadmaps are accompanied with bi-quarterly status updates and you can also see all AMP releases here. Over 700,000 domains have published AMP pages and a good many are monetizing them with ads. Early studies suggest that ads on AMP are more viewable and engaging than ads on non-AMP mobile pages. That’s because with AMP, you don’t have to choose between good user experiences and monetization opportunities. When balanced and optimized, you can have both. Reach out -- we’re eager to hear your suggestions and [...]



Did You Receive A Policy Violation Warning?

2016-10-26T06:00:09.985-07:00

Have you received an email from adsense-adclicks-noreply@google.com with a warning that you’ve violated the AdSense policies? These warnings are usually issued in instances of mild violations that we believe can be fixed quickly.In addition to an email, you’ll receive a notification in your AdSense account under the “Status” tab. Both the email and notification will explain where your violation occurred and how to fix it and by clicking the link provided, you’ll be sent to the page where the violation has occurred. To resolve the issue, you can either fix the content that violates AdSense policies across your site or remove the AdSense code. Remember, your site must be compliant in order to participate in the AdSense program. When you’ve made all the necessary changes to your site, check “Resolved” on the site level violation notification in the “Status” tab of your AdSense account. You don’t need to notify us when you’ve fixed the violation; however, you do need to resolve it in a timely manner. There are cases where ads stop appearing on your site altogether. This can happen when a publisher fails to respond to policy violation warnings, receives multiple warnings, or displays egregious violations across their site(s). Violations are categorized as egregious when we believe they can cause significant harm to advertisers, Google, users, or the overall ads ecosystem. In these cases you’ll receive an email and a notification in your AdSense account under the “Status” tab to notify you of this change. A link will also be included to show you where the violation appears. You can resolve it by either removing the content in question or by removing the AdSense code from the affected page. It’s important to note that a very small percentage of sites have their ads disabled after receiving a policy violation warning. Once you’ve corrected the violations across your entire site, you can submit an appeal from the “Status” tab in your AdSense account or by using the AdSense policy troubleshooter. Please bear in mind that we can only review appeals from sites that have AdSense code enabled.Stay tuned for some best practices to help you avoid a policy violation. Posted by: Anastasia Almiasheva from the AdSense team [...]



The AdSense Guide to Audience Engagement is Now Available in More Languages!

2016-10-25T10:33:56.082-07:00

Thank you for your feedback on our recently launched The AdSense Guide to Audience Engagement and letting us know how it has helped you grow your online business. Now you can download the guide in 2 additional languages: Portuguese and Spanish.

Download the guide today, and like thousands of other AdSense publishers, learn how to engage with your users like never before. The guide contains useful advice and best practices that will help you drive engagement on your site, including:
  1. Tips to help your audience become familiar with your brand 
  2. Best practices to design delightful user journeys 
  3. Ideas on how to develop content that resonates with your audience 
  4. Ways to make your content easy to consume 
  5. Reasons why you should share the love with other sites by referring to good sources.
Ready? Download your free copy of the #AdSenseGuide now in any of the following languages:


Enjoy the guide and we’d love to hear your feedback on Google+ and Twitter using #AdSenseGuide.

Posted by: Jay Castro from the AdSense team
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Share your feedback on AdSense and other Google publisher solutions

2016-10-21T08:34:07.915-07:00

It’s time to share your feedback! To improve our product and services, we send out a survey to a group of publishers every six months.

Your feedback and comments are important to us, and we really do read and consider everything you write. Thanks to previous suggestions, we’ve launched a number of new features to improve our services and help you grow your earnings. These include a new Optimization tab that provides tips on increasing your revenue, an improved AdSense interface for easier user navigation, and more transparency on our policies.

You may have received a survey by email over the last few weeks, if so please take the time to respond to it as we value your input.

To make sure that you're eligible to receive the next survey email, please:

Whether you’ve completed this survey before or you’re providing feedback for the first time, we’d like to thank you for sharing your valuable thoughts. We’re looking forward to feedback!

Posted by Susie Reinecke - AdSense Publisher Happiness Team

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Learn the top triggers of policy violation warnings

2016-10-19T06:00:07.808-07:00

Today we’ll highlight some of the top triggers of policy violation warnings to help you avoid common pitfalls. If you haven’t already, download the All-In-One Policy Compliance Guide to help you understand the what's and why's of our policy processes so you can always stay one step ahead.As a general guideline to building a strong policy compliant foundation, ensure that the pages within your site offer a unique value for users and comply with AdSense policies. Let’s get started.1. Copyrighted MaterialGoogle ads cannot be placed on pages that infringe on copyrighted materials. Don’t try to monetize content that isn’t yours or you don’t have permission to use.  2. Deceptive LayoutBecause users come to your site for the content, it should then be easy for users of your site to distinguish ads from content at all times. Ads that blend in or that are situated too close to content and navigational icons can cause invalid clicks. AdSense will deduct clicks that are determined to be invalid and, where possible, reimburse advertisers.3. Explicit TextText descriptions that include excessive use of profanity or erotic stories, jokes, or discussions are violations of AdSense policies. 4. MislabelingPlacing ads under misleading headings like “Resources” is a policy violation. Users should not be mislead or asked to click on ads. Acceptable headers are “Advertisements or “Sponsored Links”. 5. Sexual ContentContent that’s sexually explicit – or suggestive without being explicit, such as lingerie – isn’t allowed. If you wouldn't show it in polite company, we don’t want AdSense advertisements appearing there. 6. Unnatural AttentionDrawing unnatural attention to ads by using visuals, call-outs or placements that call too much attention to ads aren’t permitted either.7. Violent ContentContent that features bloodshed, fight scenes, and gruesome or freak accidents is not permitted by the AdSense policy. 8. Webmaster GuidelinesWebmaster Guidelines require publishers to make sure their content is original, adds value, and is intended primarily for users, not for search engines. Failure to adhere to these adds up to a violation of AdSense policy.There you have it: eight common triggers for a potential policy violation warning. We recommend that you refer back to this blog post and use Google Search to identify if you have any violations in your content as you review your site and upcoming content. Coming up next – what to do if you receive a policy violation warning.Posted by: Anastasia Almiasheva from the AdSense team [...]



Have you experienced an unauthorized access issue with your AdSense Account?

2016-10-17T06:00:00.660-07:00

Unfortunately, even for AdSense publishers, there’s always the risk of an unauthorized source compromising your secure login credentials. In these instances, you might be locked out of your AdSense account. Here’s what you can do to recover your account and avoid the same issue in the future:For starters, these triggers can help you identify if your account has been compromised.  You’ve noticed suspicious account activity (for example: there are new users that you haven’t granted access to; the payment details have changed without your permission; your security settings have been updated; and your email notification settings have changed).You cannot login to your AdSense account. If you’ve found that your account has been compromised, follow these steps to resolve the issue:Run a malware scan on your devicesVisit our Login Troubleshooter. If you’re locked out of your account, the troubleshooter will help you recover your Google Account. Once you’ve recovered your Google Account: Change your password to something unique and unused. Here’s tips on how to create strong password.Visit myaccount.google.com to review your security settingsEnable 2-Step-Verification.  Then, the troubleshooter will take you to the Account login issues form, which will direct you to an AdSense account issues specialists.  The specialist will start an investigation and communicate next steps (including the investigation report and reimbursement options). For a speedy resolution, be sure to include the following with the form as accurately as possible: Proof of your identity and address using acceptable documents.Proof of a recent AdSense payment, such as a copy of a check, Western Union receipt or bank statement clearly showing a recent AdSense EFT deposit.The URL of a test page of your website. This is to prove that you own and manage the domain listed in your account.It’s important to note that the Account login issues form cannot be used to report disputes between authorized users. The administrator of the account is responsible for all user permissions. In general, it’s a best practice to remove former employees and inactive users from your account to help prevent unauthorized changes.  Unfortunately, in some cases with ongoing security concerns, account reinstatement may not be possible. The AdSense specialist team will let you know if this is the case. We understand that compromised login credentials may be a huge problem for you and your business. Bookmark these valuable help resources to help retrieve a hijacked account:Can't log in? Here's how to solve the five most common issuesWhat can I do if I think my Google Account has been compromised?Login issuesLogin troubleshooterIf you have questions about this topic, join us on Twitter or Google+ for one of our #AskAdSense office hour sessions. Posted by: Hievda Ugur, from the AdSense Team [...]



Increase the speed of your mobile site with this toolkit

2016-10-13T13:47:22.050-07:00

Cross-Posted from the DoubleClick for Publishers blogLast month we released a new study, "The need for mobile speed", highlighting the impact of mobile latency on publisher revenue. Simply having your site load on a mobile device is no longer enough: Mobile sites have to be fast and relevant. The study analyzed 10,000+ mobile web domains, and from the results we gained several insights about the impact of mobile latency on user experience.Critically, the study also revealed strong correlations between page speed and the following key performance indicators:RevenueBounce rateSession durationViewabilityIt’s clear mobile speed matters to the success of publisher sites, but making mobile load times a priority doesn’t always make achieving speed easy. To help you build a faster mobile web experience, we’ve created a mobile web speed toolkit. It outlines a 4-step process to diagnose and fix mobile speed issues:Measure your site’s performance.Assess the different components impacting speed.Prioritize the order your site loads.Test, remeasure and repeat to improve your site speed.The mobile web speed toolkit offers tactical recommendations to begin achieving mobile speed. The relationship between page speed and publisher revenue is clearer than ever before. Small improvements to your mobile site may yield big gains for your mobile revenue, so get your copy of the mobile web speed toolkit and start making changes today. #SpeedMattersPosted by: Jay CastroAdSense team [...]



Infographic: Get the free All-In-One Policy Compliance Guide

2016-10-11T09:00:05.417-07:00

We’ve shared that high quality content and consistency are key ingredients to earning and maintaining the trust of online users. What about maintaining the trust of your ad networks so that you can continue to earn revenue? For AdSense, it’s important to protect the interests of everyone in the online ecosystem, including our users, our advertisers, and our publishers. This focus on maintaining a healthy balance is the reason we set strict policies about AdSense for everyone in the ecosystem to follow.Your feedback helped us realize that some publishers may be confused by some of our policies, which is why we’re launching a series of blog posts, infographics, new notifications, access to customer support, and #AskAdSense office hours to help increase transparency about AdSense policy processes. We hope that these insights can help turn your #PassionIntoProfit and grow your business as you focus on your users and provide unique content.We have found that there are two types of publishers who receive AdSense policy violations. The first are publishers who unintentionally violate AdSense policies. For those, we hope that increased transparency into our policy processes can decrease these unintentional violations and help our publishers play by the rules. The second are publishers who intentionally bypass our rules, ending up with a variety of violations. That’s why we work hard to maintain a policy compliant ecosystem for our publishers, advertisers, and users. In short, if you play by the rules, AdSense is here to help you grow your business.Policy compliant sites with unique content attract advertisers who are willing to spend more money and allow users to enjoy friendly web experiences. So without further ado, here’s your All-In-One Policy Compliance Guide. Download it, print it out, and hang it at your desk for reference. In the coming weeks, we’ll dive into policy topics to provide additional context and insights.Part 1: Top triggers of policy violation warningsPart 2: Did you receive a policy violation warning?Part 3: Best practices for keeping your account in good standingAs always, we’re looking forward to hearing your feedback and invite you to join the conversation with us on Twitter and Google+.Posted by: Anastasia Almiasheva from the AdSense team[Get the high resolution version here] [...]



3 tips to make your content easy to consume

2016-10-04T07:00:06.231-07:00

Over the last month we’ve taken a look at what makes strong content including topics, length, and shareability. But telling a good story is only half of the process. You also have to present it in an easy-to-digest format for today’s distracted audience. According to a Think With Google study, “67% of users will switch [to another site or app] if it takes too many steps to purchase or get desired information.” Different forms of media can greatly improve your content’s appeal, if it’s used strategically. With people giving less and less time to the things they read online, it’s up to you to keep visitors engaged and entertained. The following tips will help give your content a stronger impact. 1. Share your content visuallyWhether it’s lists, infographics, images, gifs, or video, adding in dynamic elements to your story telling will keep things fresh and memorable. Visuals highlight your key points, and leave a greater impact on both loyal and new visitors alike. In fact, sites with video have been proven to encourage an extra 2 minutes of time on page compared to sites that don’t.2. Break things upImages can be a great way to break up long text. Unbroken, continuous text is time-consuming to read and can make visitors “check out” prematurely; no matter how interesting the topic is. By breaking up a longer content piece with related imagery, you can increase the chances of you audience staying to read more, and hopefully, fulfill a desired action on your site.3. Make it SocialSeeing how “liked” or “shared” an article is naturally prompts visitors to share their opinion on it, too. Social proof is a powerful influencer when it comes to users engaging with your content. Ways to gain social proof include providing like actions, sharing actions, and even custom actions such as testimonials and reviews.  To learn more about familiarizing your audience with your brand, check out the AdSense Guide to Audience Engagement.Posted by Jay CastroAudience Development Specialist@jayciro [...]



Content is king

2016-09-29T06:00:11.957-07:00

Publishers are constantly faced with the question of how to balance content and ads to provide the best possible experience for your users. And as you might have found, there’s no easy one-size-fits-all approach. Every site and app is different, with different types of content, objectives, and users, which means that balancing content and ads will look different from publisher to publisher. When faced with this challenge, it’s important to ensure that you give your users what they're looking for in a format that’s easy to find and navigate, and this includes the ads on your page or app. Here are a few tips to help you balance ads and content. 1. Content is king.Your content is the reason users are visiting your site or app. If you think about it, your users are visiting your site for a reason, whether they are looking for a recipe, how to build a birdhouse, or trying to find out what’s happening in their town. By providing them with the information they're looking for, you satisfy their need in the moment that they need it the most. Check out this blog post to learn more about winning these micro-moments.2. Design your site or app around the user journey.By making your content the focal point on the page, and following standard web best practices, you can create a site that's visually appealing and easy for your users to use and navigate. Check out the AdSense Guide to Audience Engagement for best practices on designing user journeys, not just web pages. 3. Use ads to complement your site or app.Ads should always supplement the content on your site, not the other way around. So when you’re placing ad units on your site, consider the user journey and how the ad format will complement your site and provide value for your users. If you want ads to look more natural, and match the feel of your content, consider using native ad units. For example, news and article publishers could consider using the native-style format called Matched content at the bottom of each article to direct readers to other relevant content on the same site. This strategy can help grow readership and your ad business. 4. Test, test, test and test again.At the end of the day, data will be your source of truth. If you’re considering implementing new ad units, run an AdSense experiment to see how they perform. Also, test the different formats to see what works best for your users and your page. Remember, content is king and it’s the most important thing to users on your site. So you should always have more content than ads on each page. For more information and best practices, head over to the AdSense Help Center or join our next #AskAdSense office hours on Twitter and Google+.Posted by: John Brown, Publisher Policy Communications Lead [...]



AdSense Global Spotlight: Capture opportunities in Indonesia

2016-09-28T08:15:30.741-07:00

Baca dalam Bahasa Indonesia di bawah.More and more users from all over the world are gaining access to information online. For current AdSense publishers, this presents an opportunity to grow your audience globally. This new Global Spotlight series can help educate, inspire, and provide you with insights into how you can grow your business and share your content in emerging markets. Today we’d like to bring you to Indonesia, an archipelago country of 17,000 islands and home to 260 million people. Indonesia is experiencing rapid internet penetration growth with approximately 100 million internet users[1] and an expected 37% new internet user growth through 2020[2]. Indonesian online ad revenue is also expected to grow aggressively - with over 40% annual growth in digital ad spend expected over the next few years[3]. Jeanny Haliman is a Strategic Partner Manager on the AdSense team with deep roots in Indonesia. She helps publishers in her home country of Indonesia grow their businesses by accelerating their success using AdSense. “My mission is to empower my partners to pursue their passion and gain financial independence by creating content that they love.” Here are Jeanny’s top three tips for publishers who are looking to expand into or start their business in Indonesia.1. Optimize your site for mobile to meet the needs of Indonesian usersIndonesia is a mobile-first market where 65% of Indonesians access the internet via their smartphones more often than a desktop or tablet and urban Indonesians spend three times more of their daily online time with their smartphone rather than a desktop[4]. It’s extremely important to optimize your sites user experience and ad strategy for the large number of Indonesian users accessing content via smartphones. Here are two resources to help you optimize your content for mobile users: Download the #AdSenseGuide to Mobile Web Success to learn best practices on how to make the most of every mobile opportunity.Use Page-level ads. Page-level ads are a family of ad formats that offer a new and innovative way to help you earn money from your mobile content. They’re designed to automatically show the right mobile ad format at the right time - potentially increasing your earnings without interfering with your users’ mobile experience. Implementing Page-level ads is easy. Check out this 2-minutes tutorial that will walk you through the process. 2. Audience engagement is key to increasing your presence in IndonesiaEngaging your audience is all about telling the story that users are looking for, in a unique and creative way. As publishers, it’s your role to make it easy for users to consume content. Easy to consume content creates more chances to engage with an audience, ultimately yielding greater ad impressions. Here are two resources Jeanny shares with publishers that want to engage with an audience:Download the #AdSenseGuide to Audience Engagement. This eBook is packed with tips to help make your content easy to consume. Use the free AdSense content recommendation tool, Matched content, to encourage your site visitors to consume more of your content. Place the Matched content unit at the bottom of your articles and it will promote additional contextually relevant and personalized articles from your site. Check if your account is eligible for Matched content here.3. Ensure that your site is policy-compliantUnderstanding AdSense Policy will help Indonesian publishers to build a healthy and sustainable business in the long-term. Her[...]



Google Certified Publishing Partner Spotlight: learn about how Ezoic and SalesFrontier boosted publisher’s monetization

2016-09-21T11:06:13.233-07:00

Whether you’re just starting out with ads, fine-tuning your existing ad setup or looking for brand new revenue sources, Certified Publishing Partners are ready to help you achieve your goals. Learn about how two of our partners helped websites like yours earn more revenue through innovative approaches. Ezoic is an automated website testing company that helps publishers to evaluate and optimize ad placements and website layouts. According to an internal study commissioned by Ezoic, SimplyPsychology.org, a popular education site, increased revenue by more than 400% and saw an 84% rise in time spent on site by optimizing their website layout. John Cole, Chief Customer Officer of Ezoic says “What Ezoic does is use analytics to make sure that the user experience is superior. We’re tackling the enormously complex task of balancing user experience, content, and monetization. And we’re doing it through data that spans all platforms.” Read more in Ezoic’s partner spotlight.SalesFrontier, a strong partner for mobile optimization, helps nearly 200 publishers optimize their digital strategies and increase revenue. James Lan, New Media Business Department Vice President of Sanlih E-Television, says “SalesFrontier is a highly recommended Google AdSense partner that dramatically increased our market share in digital advertising. We trust their professional technical support and outstanding consultant services.” Read how SalesFrontier helped Sanlih E-Television Co., Ltd., a large media publisher, grow its mobile revenue business. Read more in SalesFrontier’s partner spotlight.Since its launch in 2015, the goal of the Certified Publisher Partner is to find the best partners to give publishers like you the extra support to grow your website. To learn more about the program or get started, check out the Certified Publisher Partner website.Posted by Danielle Landress, from the AdSense team [...]



Join #AskAdSense on Google+ and Twitter

2016-09-20T15:03:21.900-07:00

We’ve expanded AdSense support to our English AdSense Twitter and Google+ pages. Join our weekly #AskAdSense office hours and speak directly with our support specialists on topics like: ad placements, mobile implementation, account activation, account suspension, ad formats, and much more.#AskAdSense office hours will be held every Thursday morning 9:30am Pacific Daylight Time beginning September 29th, 2016. Participating is easy:Follow AdSense on Twitter and Google+ Tweet, post, comment, or reply to AdSense on Twitter or Google+ asking your question during the office hours. Please do not provide personally identifiable information in your tweets or comments.If you can’t attend during our office hour times, be sure to use #AskAdSense in your tweet, post, comment or reply to AdSense and we’ll do our best to respond during our weekly office hours.On October 27th, John Brown, Head of Publisher Policy Communications for Google, will be joining our office hours to provide transparency into our program policies. John is actively involved with the AdSense community helping to ensure that we continue to make a great web and advertising experience. You can also follow John on the SearchEngineJournal.com column "Ask the AdSense Guy" to learn more about Google ad network policies, processes, and best practices.AdSense strives to provide many ways to help you when you need it, we’re happy to extend this to our Twitter and Google+ profiles. Be sure to follow us and we’re looking forward to speaking to you there. Posted by: Jay Castro from the AdSense Team [...]



AdSense help, when and where you need it

2016-11-30T13:57:46.113-08:00

Whether you need help urgently or just want to learn, Adsense provides different ways to provide help when you need it.  In this post we’ll share the different ways we offer support to our AdSense partners.Did you know you can get help on any AdSense issue from within your AdSense account using the help widget? You can find the help widget by clicking on the Help button on the upper right corner of your AdSense account. This will take you directly to informative articles related to the topic or issue you provide.We hope that this widget will help solve your problems directly within your AdSense account, eliminating the need to switch back and forth between tasks. Additionally, if you consistently earn more than $25 per week (or the local equivalent), you may be eligible to email the AdSense support team. If you don’t meet the earnings threshold, you can still get help through the issue-based troubleshooters in the AdSense Help Center or by using these relevant resources:AdSense Help Center: Articles written to help you get started and grow your AdSense accountAdSense Troubleshooting: A step-by-step guide to help you solve or "troubleshoot" your issueAdSense Help Forum: Post your questions and get answers and advice from the communityGuide to AdSense: Designed to help you understand the program before you sign up for AdSenseOptimizing AdSense: Videos created to help you earn more from your accountAdSense YouTube Channel: Video resources from a wide range of topicsQuora: Answers on topics like: ad placement, mobile strategy, audience engagement, and more.   The AdSense support team is here to help so you can continue to focus on creating amazing content for your audience. Use the support resources noted above when you require assistance and let us know on Twitter or Google+ how we can improve your support experience.Posted by Melina Lopez, from the AdSense team [...]



The secret to share-worthy content

2016-09-12T07:00:03.860-07:00

People love to share things with their friends, family, and colleagues. Presenting your users with relevant and unique content is the best way to encourage sharing and give you a competitive advantage. Content that is underscored by emotion, in particular, can help you strengthen your brand’s presence.Here are some tips to help you get into the minds, and hearts, of your audience:1. Be relatableTaking the time to research what your visitors are interested in is the first step to creating shareable content. Diversify to cover multiple facets of your audience’s interests by including work, lifestyle and social topics to keep things fresh and engaging. Contextualizing your stories also increases the chances of your audience relating to and wanting to share your site.2. Know what’s trendingStaying up-to-the-minute can require a lot of time and research. Luckily, online tools such as Google Trends can help you identify what’s important to your audience as well as offer helpful insights about people in specific regions you are trying to target. Being a thought leader means not only sharing up-to-the-minute industry news with your audience, but also offering insightful observations and predictions of what this may mean down the road. A trusted source is a followed source.3. Increase your content’s shelf lifeWhile timely articles are great for generating instant buzz, having content that maintains its importance over time yields higher traffic rate overall. Evergreen content is information that stays relevant no matter when it is consumed. Make sure to interlace trendier content with evergreen pieces every so often.   To learn more about familiarizing your audience with your brand, check out the AdSense Guide to Audience Engagement.Posted by Jay CastroAudience Development Specialist@jayciro [...]