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Preview: Inside AdSense

Inside AdSense



A look inside Google AdSense.



Updated: 2017-05-26T07:57:09.108-07:00

 



AdSense Beginner’s Frequently Asked Questions

2017-05-25T11:31:02.270-07:00

What is AdSense?In short, AdSense is a free, simple way to make money by placing ads on your site.Google’s ad network connects advertisers looking to run their ads on the web with publishers like you, looking to monetise your website, making it simple for everyone to succeed. AdSense connects publishers and advertisers, giving AdWords advertisers the opportunity to bid on ad space on websites like yours. By working with an ad network like AdSense, you can spend less time marketing and selling your advertising space and more time focused on creating the best content for your users. Learn more in the AdSense 101 article. What do I need to sign up for AdSense?As a site owner, you’ll need pages with unique content that's relevant to your visitors and that provides a great user experience. Before you apply to AdSense, make sure your site's pages are ready by visiting the AdSense Help Center. If you’re ready to turn your #PassionIntoProfit, sign up for AdSense today.How do I know if I’m eligible to join the AdSense network?Before applying for an account, make sure that the site you own has been active for at least six months, and complies with the AdSense program policies. AdSense also works with products such as Blogger and YouTube to allow you to create host partner accounts. To be eligible for a hosted AdSense account via Blogger or YouTube, you must first meet certain eligibility requirements. Learn more about signing up for an AdSense account via YouTube.How do I monetize my YouTube channel using AdSense?To start earning money from your video content, you’ll need to apply for an AdSense account to link to your YouTube account. Follow these steps to become eligible to receive payments:Make sure your YouTube account is enabled for monetization. Submit your application to create a new AdSense account to link with your YouTube account. Once approved, you'll see a "Host account" label on your AdSense homepage.If you also have your own non-host site where you’d like to show ads, then you’ll need to submit a one-time application form to tell us the URL of your site (you only need to complete this step if you want to monetize your site, and don’t need to take this action to earn money from your YouTube videos).Providing that your site is following the AdSense program policies and you’ve completed 5 steps to getting paid, Google will send your first payment the month after your account exceeds $100 in earnings.How can AdSense help me grow my online business?AdSense helps you to create a revenue stream from the valuable content you host on your site. AdSense saves you time with a quick and easy setup allowing you to focus on the elements of your business that require your focus.It’s like an automatic car -- it removes most of the manual adjustments, allowing you to cruise along with less effort. You still need regular “tune ups” to get optimal performance, but you won’t need to shift gears to get from point A to point B.What is DoubleClick Ad Exchange?DoubleClick Ad Exchange gives you real-time access to the largest pool of advertisers.The main difference between DoubleClick Ad Exchange and AdSense is that AdSense does a lot of the technical settings and optimization work for you, such as automating the sale of all your ad space to the highest bidder. With DoubleClick Ad Exchange you manage these adjustments yourself, controlling exactly how your inventory is sold. As an example, DoubleClick Ad Exchange allows you to choose which ad space is for public sale and which is reserved for private auctions. This additional input from you helps you to get the best results from DoubleClick Ad Exchange. Another important distinction is that through AdSense, demand is primarily from AdWords advertisers, whereas DoubleClick Ad Exchange pulls demand from multiple sources. This means that in addition to AdWords advertisers, you can also access other major ad networks and agencies. Check out the more comprehensive list of differences at our Help Center.Should I use DoubleClick for my site?Check out our Choosin[...]



Introducing “Ad balance” - focus on your best-performing ads

2017-05-08T14:51:42.757-07:00

May 8, 2017 Update: We've heard your feedback on the empty spaces resulting from an unfilled ad unit. Over the next few weeks, we’ll begin to automatically collapse unfilled ad units -- if it's safe to do so without affecting the look and feel of your site. By using “Ad balance” you’re automatically opted-in to this update.

Thank you for providing feedback to help us improve this and other AdSense features!

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Over the last few weeks you may have noticed the Ad balance subtab under My ads. This new AdSense feature will give you more control to create a great ads experience for your users.

Ad balance lets you reduce the number of ads you show to your users. Finding the right balance between the number of ads you show and the user experience on your site can lead to better overall engagement with your content. With Ad balance, you’re able to see how changes in the volume of ads you show affect your earnings, and find the balance that makes the most sense for you and your users.

By only showing your best-performing ads, you may see a minimal drop in your earnings. However, these changes may result in an overall earnings increase, since an improvement of the user experience often leads to users staying longer on your site and engaging with more of your content*.

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Ad balance is the first example of a Lab that's being made available to all publishers. Those of you who had the Show fewer ads lab enabled have been automatically moved over to Ad balance**. Thank you for trying it out!

To learn more about this new feature, please visit the Help Center.

We’d love to hear what you think about Ad balance. Please leave your feedback within your AdSense account by clicking send feedback.

Posted by:
Dongcai Shen, Software Engineer
Rikard Lundmark, Software Engineer
Spandana Raj Babbula, Software Engineer

*We don’t guarantee any specific results. And, just as a reminder, you’re responsible for the content and layout of your site.
**Find out how you turn this feature on and off and make changes to your settings in the AdSense Help Center.
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AdSense 101: Building your brand

2017-05-03T06:00:00.223-07:00

8 minutes to readNow that you’ve got your account setup, and you’re writing winning content, it’s time to build a quality brand and create a sustainable revenue stream with AdSense. What separates a website from a brand? Credibility, consistency, and community. Think of the websites you visit most - chances are they’re updated regularly with content that’s familiar and trustworthy. You can also navigate these sites intuitively, without putting any thought into how you’re consuming the content you love or where the links you’re looking for are positioned. In this blog, we’ll cover how to effectively measure how well your site is performing, how to use experiments to uncover new insights, and how to lay out your site in a way that engages your readers. Measure your performance with reports Only by digging deep into how visitors engage with your site can you identify the roadblocks that may keep them from returning. To make sure you’re up-to-date with everything you need to know, check the ‘common reports’ tab in your AdSense account dashboard. Focus on the following key areas to analyze your overall account performance.The reporting dashboard gives you a quick summary of three main reporting metrics: estimated earnings, page views, and revenue per thousand impressions (RPM). It’s a great way to quickly check the overall health of your account. The entire account by day report helps you analyze daily performance, and gives you a better understanding of why your earnings change over time. If you’ve made recent changes to ad units or placements, then it’s a great way to measure how the adjustments affected click-through rates. To find this report, visit the Performance reports tab, then Common reports on the left-hand panel, select Ad units and then add Platforms from the top as a secondary dimension. Use Ad units + Performance to measure your campaign success by device. CTR and Active View Viewable (AVV) are the key metrics to monitor here, with AVV showing you how many of your total measurable impressions were truly viewable. If an ad’s active view percentage is below 50%, then consider placing it in a more prominent area to improve engagement. To learn more about viewability, check out DoubleClick's 5 Factors of Display Viewability.The Platforms report identifies how ads are performing on different devices. For example, you may find that your ad units are performing better on mobile devices than on desktop (or vice versa). If that’s the case, then measure your web traffic and make sure that your ads are optimized for the devices you receive most traffic from. If you manage multiple domains within a single account, then use the Sites report to compare performance. The report is especially helpful if you have different mobile and desktop versions of the same site, allowing you to find new ways to optimize UI for consistent experience across devices. Every website is different, so if there are specific metrics you want to target, then learn how to create your own reports to measure what matters to you. Use experiments to discover new opportunitiesAdSense Experiments split your site traffic into two different ad settings, so you can compare performance and make more informed decisions. There are three different ways to run experiments on your content:Design it yourself by choosing the ad setting and variation you’d like to test.Choose an experiment from an opportunity on your Optimization page. Use automatic experiments, which allows AdSense to run experiments on a small portion of your web traffic that are tailored to your website. Experiments can help you to measure the impact of both ad content and ad style on your earnings. Discover whether ‘text only’ or ‘text and display ads’ capture the attention of your audience, and whether or not changing the colors of your ads helps them to blend in.  We recommend allowing automatic experiments on your site, as a time-efficient [...]



More advertising options for the mobile web

2017-05-02T06:00:37.755-07:00

At Google, our policy teams are constantly looking for ways to improve the experience for everyone in the mobile digital advertising ecosystem - users, advertisers and publishers.  Part of this involves listening to our mobile publishers concerns. One such concern that we are addressing in this policy update involves the limitations we’ve previously placed on 300x250 sized ad units.

We recognize the frustration around limitations we’ve placed on this sized unit on mobile webpages, and starting May 2, 2017 we will no longer disallow this ad unit from being placed above the fold on mobile web pages.  After careful review, we've determined that when 300x250 ads are implemented above the fold in a user-friendly way, the ads do not annoy, distract, or result in ad performance issues.

With the removal of this restriction, you still must be vigilant to ensure that their mobile site layouts do not cause ads to push the page content below the fold in such a way that may lead to accidental clicks. To ensure a good user experience, we still recommend the site content should be clear and accessible above the fold. See our optimization guide for the mobile Web for tips on where to place your ads.

As well as having a mobile-friendly site, it's important to provide a good user experience for your mobile audience. By focussing on your mobile site's design, content, and ad placements you could help to increase user engagement. In turn, this could lead to an increase in your mobile ad revenue in the long-term.  For guidance on ad implementation best practices, please review our help center.

We hope you find this to be a positive update. Keep providing us with feedback!

Posted by John Brown, Head of Publisher Policy Communications

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Help Google Publishing Solutions improve its services and products

2017-04-27T06:00:15.406-07:00

We’d like to personally invite you to share your thoughts with us in this 10-15 minutes survey so that we can keep improving your experience with us.

In the past, we have used your responses to improve how we help you, ways you interact with our product, and what type of features we offer. This year the survey is shortened and mobile friendly. Our questions should take about 10-15 minutes to answer.

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You may have received a survey by email over the last few weeks, if so please take the time to respond to it as we value your input.

To make sure that you're eligible to receive the next survey email, please:

Whether you’ve completed this survey before or you’re providing feedback for the first time, we’d like to thank you for sharing your valuable thoughts. We’re looking forward to feedback!

Posted by Susie Reinecke - AdSense Publisher Happiness Team(image)



AdSense 101: Create and share winning content

2017-05-02T11:01:56.174-07:00

6 minute readContent is everything we consume online. Users arrive on a site to be educated, entertained, inspired, or complete a task. Content is how you win new site visitors, and how you entice them to return. So it’s important to remember that, though ads are driving revenue, content should be the focal point of every page. With that in mind, part three of our series for new publishers focuses on how to plan, write, and promote great content. If you missed part one (AdSense 101) or part two (AdSense best practices), then check them out and get caught up. The keys to engaging, shareable content Be targeted, consistent, and frequent: Take the time to figure out who is reading your content and which topics they engage with most (we’ll get into the mechanics of this later on). Update your site as often as possible with fresh content, tailored to your audience. Use video where possible: People crave video, users from around the world are now watching a billion hours of YouTube’s incredible content every single day! Video personalizes your brand and can boost the amount of time user’s spend on your site. Be readable: Successful online content is scannable and snappy; follow these best practices to make sure your articles look enticing to viewers: Don’t use more than 7 sentences per paragraph Keep your column width between 700 and 800 pixels Organize your content with headers and subheaders.Stay on top of trends: Use online tools like Google Trends to identify subjects your audience is interested in, and discuss them while they’re still fresh. Trends is also really useful for location targeting - identifying popular topics and keywords in your target areas. Incorporate evergreen content: Evergreen content is information that stays useful and relevant no matter when it’s consumed. While trending topics should be used to generate buzz, evergreen content will bring a consistent source of referral traffic that may boost your position on organic search pages. Figure out what works, and do more of it If you haven’t already, it’s a good idea to link Google Analytics and AdSense. Otherwise, the following recommendations will not be applicable for you. Content groups allow you to bundle your content into different lists, to analyze the themes that drive most engagement with your audience. For example, if you run a digital marketing blog, you could create content groups around SEO, social media, PPC campaigns etc. After setting your groups, use the AdSense page report to view and compare metrics. You may discover that your audience is interested in one particular theme - if so, try to focus on that topic more at the expense of groups with less engagement. For example, if your foodie blog has more views on food truck review articles than any other group, then adapt your content strategy to include more of that content. allowfullscreen="" class="YOUTUBE-iframe-video" data-thumbnail-src="https://i.ytimg.com/vi/auDIobdIeqs/0.jpg" frameborder="0" height="315" src="https://www.youtube.com/embed/auDIobdIeqs?feature=player_embedded" width="560">The Landing Page report in Google Analytics helps you understand where users landed on your site, and where they left from. This will give you insights into the type of content that draws visitors from external sites, and may highlight content that should be re-worked due to poor metrics. To get the most value from the Landing Page report, track the following:Look for pages with high bounce rates. If you find that one or two areas of your site drive your users towards the exit, then ask yourself what you could do to improve them.If you’ve got quality content that’s not attracting new visitors, then play with the headline or experiment with different primary images to promote it. Analyze page speed. 53% of mobile site visits are abandoned if pages take longer than 3 seconds to load. If some of your pages are slower than [...]



AdSense best practice: Set yourself up for success

2017-04-18T06:36:15.836-07:00

7 minutes to read In part two of our series for new publishers to turn their #PassionIntoProfit, we’ll cover three steps you can take to set up you up for success. Following these insights won’t guarantee success, however it will give more opportunities for your ads to perform, while making sure they complement your site’s user experience. To get started, we’ll discuss three topics:Optimal ad placementMobile optimizationHow to avoid policy violationsIf you’re looking for an introductory overview of AdSense, check out the first part of this series where we cover the basics of AdSense. Make the most of your ad placementIt’s important to keep the user in mind when deciding where to place ads. You want your ads to perform well, but adding too many can clutter your page for users. Before you decide where to place ads, ask these 4 questions:How do your users engage with your site? Where is their attention going to be focused? How can you place ads in focus areas without getting in the way of your content? How can you keep all of your pages easy to navigate? It’s a best practice to place ads next to the content your visitors are most likely to focus on, but take the time to make sure ads are clearly separate and identifiable from your content.  Remember that ads that confuse or mislead visitors violate the AdSense program policies and are not allowed. Other ad placement actions that can lead to policy violations include:Mirroring or rewriting content from other sources without adding valuePages with more advertising than publisher contentUsing automatically generated contentHosted ad pages or pages with no contentSites that don’t follow our Webmaster Guidelines Here are a few ad placement best practices that may improve the viewability of your ads.For mobile sites, place a 320x100 ad above the fold, where it will be visible to everyone who lands on your page. For desktop sites, use vertical ad units, which remain visible as users move around a page. The 300x600 layout is one of the fastest growing ad sizes, and is popular with advertisers who want to increase brand awareness.Try to lay out your content in a way that holds your visitor’s attention and entices them to continue reading.  Optimize for mobile Today, there are now more searches on mobile than on desktop. This increase in mobile traffic has increased user expectations of mobile site performance. Meeting the expectations of mobile users continues to be a challenge for publishers. 53% of mobile users will abandon a page that takes longer than 3 seconds to load, with that number rising to 74% for pages that take longer than 5 seconds. Despite this heavy shift towards mobile, a recent study by Think With Google found that the average time it takes to load a mobile landing page is 22 seconds. Publishers who don’t adapt to mobile user needs are less likely to retain new visitors. This reduces their ability to convert site visits into ad revenue. To get your mobile site up to speed, keep these insights in mind:Dedicate time to discover current issues on your mobile site: Tools like PageSpeed Insights, Mobile-Friendly Test, and Web Page Test will highlight the areas of your site that need attention.Optimize your mobile site for speed: Get rid of bulky content, reduce the number of server requests, and consolidate data and analytics tags. Prioritize loading elements  that are visible above the fold first - styling, javascript logic, and images accessed after the tap, scroll, or swipe can be loaded later.Monitor your progress: Run regular A/B tests to audit performance and remove anything that lowers  speed or harms user experience. Whenever you update your analytics data, evaluate your requests and remove outdated collection pixels. Once you’ve got your fast mobile site running smoothly on small-screens, take these additional steps to maximize your prof[...]



AdSense 101: What you need to know

2017-03-30T07:00:05.039-07:00

From all around the world, over 2,000,000 small and large publishers use AdSense to earn money through advertising. Before you take that step for your own website and apply for a Google AdSense account, there’s plenty to consider: from where to place ads, to the type of products those ads sell, we realize the importance of keeping the content on your site relevant to your audience and keeping your audience happy.Over the next five weeks, our blog we’ll be covering everything you need to set up and manage your account to the highest standard. So if you think joining AdSense is right for you, then keep an eye on our social channels. In this post we’re going to cover the fundamentals of AdSense, and give you clear steps on how you can earn extra income from your content without disrupting the flow of your website.AdSense is a free, simple way to make money by placing ads on your website.AdSense is Google’s ad network that does the hard work of bringing together the parties that participate in online advertising, making it simpler for everyone involved to succeed. It builds relationships with businesses looking to advertise, and websites like yours looking to make money by selling ads. Through an ad network, AdWords advertisers can get access to a wide variety of different online inventory at scale. And, they also help publishers find advertisers quickly. By working with an ad network like AdSense, you can spend less time marketing and selling your advertising space and more time focused on creating the best content for your users.After you sign up for an account with a policy compliant website and are approved by AdSense, AdSense works behind the scenes to manage advertiser bids, inventory, and placements while focusing on increasing your earnings. It’s important to know that in order to maintain ad serving on your website and keep an AdSense account active, it's the responsibility of the publisher to keep up to date with, and adhere to, the policies posted here. It’s like an automatic car -- it removes most of the manual adjustments, allowing you to cruise along with less effort. You still need regular “tune ups” to get optimal performance, but you won’t need to shift gears to get from point A to point B.Put AdSense to work for you.To make money from AdSense, you’ll need a steady stream of website traffic. It’s a best practices to consistently post high-quality content, as it can attract more loyal visitors with fresh, relevant content. If you have a website that you update regularly, then why not sign up and see if AdSense works for you? The process is completely free and easy to add to your site. See the steps below or visit our help center to learn more.With AdSense, you’re in complete control of the type of ads that appear on your site.AdSense is packed full of features designed to help you quickly and easily display content that fits naturally within your website.You call the shots on the ads that appear on your website.Choose the ad formats you’d prefer (text, display, rich media etc.), then highlight where on your website you’d like them to display. Block specific categories of ads that you don’t want to display, so only products or businesses relevant to your content can bid on your inventory.Adapt the look and feel of text ads to match the style of your website. allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/2yQdNl_rfVo" width="560">Measure and optimize performance.Performance reports provide key insights into how users engage with your content by measuring both your earnings and your performance across key engagement metrics. Leverage these insights with the Optimization page within your AdSense account. It’s a one-stop shop for improving your account performance, providing you with tailored recommendations and A/B experiments to hel[...]



Global Spotlight: Event-driven engagement strategies for Vietnam

2017-03-28T06:00:13.784-07:00

We’re back with another AdSense Global Spotlight to help you succeed as a publisher in Vietnam. The big takeaway here is that building content that takes advantage of seasonal and viral events is key to engaging with Vietnamese audiences. Get into the minds, and hearts, of your target audience. What do they want and need in terms of relevant information, ideas, inspiration and entertainment? Remember, content that carries emotion is more likely to resonate with your audience and evoke a response.Seasonal ContentSeasonal content can be based on events taking place locally, regionally, or even globally. In Vietnam, the Tet holiday season, Reunification Day, Mua Vu Lan, Independence Day and the wedding season are just a few of the feature dates that can generate timely content. While timely articles are great for generating instant buzz, having content that maintains its importance over time may yield higher traffic rates overall. Evergreen content is information that stays relevant no matter when it is consumed. Make sure to interlace trendier content with evergreen pieces every so often. For instance, evergreen topics for the upcoming wedding season could focus on key cultural wedding traditions, or the most unique wedding locations, or even the top ten destinations for newlyweds to spend their honeymoon. Use the events listed above as a starting point for creating a content calendar, an essential tool for any publisher looking to harness online buzz precipitated by big events. Alongside the traditional calendar, have a look at Google Trends to find which upcoming events can lend the most buzz and relevance to your site’s content. Big events that generate global interest – especially sporting events – can create huge surges in web traffic. Look closely and you can anticipate when the spikes are coming, then create the right content to capture that crowd. Squall Le, Head of Web at YAN, suggests focusing on images for the maximum effect. Providing a great example of a viral moment, Haynhucnhoi’s mascots Ms Nhuc and Mr Nhoi appeared in a cartoon showing how children behave when visitors visit during Tet. During the visit the kids, mind their own business. But as the visit draws to its end, they approach guests with puppy-dog eyes in the hope of receiving hong bao money. Inspired by this commonly shared experience, they created their own videos on the brand’s YouTube channel. Viral ContentBy being unique and noteworthy, viral content creates a sensation and compels users to share it. The conventional way for a website to improve its search ranking is to publish content over time that attracts attention and interest. Viral content accelerates that process, by helping a site rack up inbound links in a hurry. Knowing what will make a piece of content go viral is a whole science in itself. Successful viral content often features a few key characteristics, tending towards topics that are newsworthy, surprising, positive, and simple to share and understand. Not surprisingly, broad areas of interest typically have broader appeal than anything too niche.Of course, some of the most successful viral news comes from sporadic incidents that can’t be predicted. There are ways you can keep abreast of these trends though. Take for example the use of the phrase Tha Thu by Vietnamese singer Son Tung MT-P. Depending on pronunciation, it can mean both “tattoo” and “tolerate.” An online social movement quickly sprang up around this phase through viral clips, photos and memes. Simply paying attention to what’s making a sensation can lend inspiration to your viral content creation efforts. Follow the topic as it develops from the convenience of your inbox with Google Alerts, and consider establishing your own unique hashtag to propel the conversation. According to the team at Haynhucnhoi, a rising Viet[...]



Manage the risks associated with user comments

2017-03-27T06:00:00.171-07:00

As a publisher, you can drive discussion and increase reader engagement by using user comments. At their best, comments enable your readers to share their perspectives and learn from each others’ experiences. By creating a community of conversation around your articles, your readers become more engaged and find your site more relevant and beneficial.Alas, not every commenter is well-intentioned or well-informed. Consequently, comment sections can devolve into a place where social norms are tossed aside to further an agenda or to air a grievance. These negative, rude, or abusive comments take away from the article and ultimately harm your brand. Comments that violate Google policies can also cause your site to no longer be eligible to show Google ads. So, as a publisher, how can you keep comments — or, more generally, user-generated content (UGC) — policy compliant so that your site can continue to monetize with Google??First, understand that as a publisher, you are responsible for ensuring that all comments on your site or app comply with all of our applicable program policies on all of the pages where Google ad code appears. This includes comments that are added to your pages by users, which can sometimes contain hate speech or explicit text.Knowing this, please read Strategies for managing user-generated content. Make sure you understand how to mitigate risk before you enable comments or other forms of user-generated content. Managing comments on your site pages is your responsibility, so make sure you know what you’re getting into. For example, you’ll need to ensure you review and moderate comments consistently so as to ensure policy compliance so that Google ads can run.. We published an infographic in 2016 which offers a quick all-in-one glance at policy compliance.Another option:If you are unable to put into place strong and responsive controls over your comments, we strongly encourage you to make a simple design change: put comments on their own page, and don’t run ads on that page. Otherwise, unreviewed and unmoderated offensive or inappropriate user comments can show right next to your publisher content. This can damage your brand, offend your users, and cause you to violate Google policies.Here’s one way to separate comments and content:At the end of your content, place a call to action, such as: “User Comments” or “View Comments” which lets users open the comments in a new page. On that new page, make sure not to place any Google ad tags, so that no ads serve next to those comments...At Google, we believe in fostering an environment where users, advertisers, and publishers can all thrive in a healthy digital advertising ecosystem. By valuing each party equally, we help ensure the sustainability of our industry. We publish Help Center materials, write blog posts, speak at industry events, provide publisher forums and host events at our offices to help our publishers succeed in an ever changing environment.   Posted by: John Brown, Head of Publisher Policy Communications [...]



Global Spotlight: Capitalizing on Vietnam’s digital opportunity

2017-03-23T06:00:01.085-07:00

This week the AdSense Global Spotlight shifts its focus to Vietnam, home to nearly 90 million people and one of southeast Asia’s fastest-growing economies. The country offers an unmissable opportunity for AdSense publishers interested in global audience growth.First let’s look at the bigger picture: there’s no denying that the world becomes more digital each and every day. While global advertising expenditure is expected to reach $573 billion in 2017,(1) the key growth drivers are strong demand for digital advertising, specifically mobile campaigns. Drilling down on Vietnam, the smartphone continues to pick up pace in this country, where many are mobile-first or mobile-only users. While Asia-Pacific made up 34% of all smartphone users in 2008, it’s expected to leap to 55% in 2017. Some Vietnam-based publishers have already seen mobile account for as much as 90% of their traffic.(2) With all that in mind, there are seven key opportunities not to be missed in Vietnam this year:Fast mobile experiences: The most successful publishers in the region are devoting development resources to boost load speeds of mobile sites and ads and to improve the user’s experience. Recent research from DoubleClick indicates that over 50% of mobile site visits are abandoned if pages take longer than 3 seconds to load. Invest in increasing your mobile page speed to influence increases in time on site, engagement, and re-engagement.Native advertising: These ads fit into the look and feel of your website, making it a better and more effective ad experience for your visitors. Native formats include custom sponsored content, content recommendations, and in-feed ad units.Programmatic ad transactions: Programmatic advertising uses software and algorithms to match publishers’ inventory with buyers in search of ad space. An auction system ensures the ad of the buyer with the highest bid fills each space, which can add up to revenue gains for you and your site. Consider beginning with this short quiz to help you decide if the correct next step for your business is programmatic advertising.Better ad experiences: Because marketers want to buy ads with a high chance of actually being seen by users, there’s a shift towards valuing viewable impressions over served impressions. Page level ads is an AdSense family of ads that you can use that is optimized to show when ads are likely to perform well and be seen. Digital ad serving: As you grow as a publisher, you might find you need more control to sell, schedule, deliver and measure advertising deals across multiple digital properties. DoubleClick for Publishers (DFP) Small Business is an industry-leading platform to consider given its easy to use interface and built-in yield management technologyVideo: According to Buffer, visual content is more than 40 times more likely to get shared on social media than other types of content. Furthermore, YouTube recently announced that over one billion hours of video content is watched on YouTube every day. If you don’t already create, embed, and monetize original video content on your site, now’s the time to incorporate video into your content strategy. Messaging: Throughout Asia, the commercialization of social media has helped messaging platforms to evolve into central areas of ecommerce. For AdSense publishers, messaging platforms could provide an opportunity to drive mobile users to your content as a channel for content discovery. Remember, there are 68 million native Vietnamese speakers in the world today who are going online in growing numbers. If you’re a publisher in Vietnam, signing up for AdSense is an easy way to turn your in-demand content into profit. And for publishers already using AdSense, Vietnam presents an exceptional opportunity to grow your si[...]



Help our team help you

2017-03-22T06:00:23.140-07:00



We always hear from publishers that you’re looking for actionable tips and best practices for growing your site. Our team of product, monetization and website optimization experts are constantly building new resources and insights to help publishers like you grow your business. We share personalized suggestions for your website via email in addition to news on the latest product features and invitations. Additionally, we send periodic invitations to live video sessions and events offering personalized tips for your region.

To ensure you’re getting this information from us, we need to have up-to-date contact details and communication preferences for you. Here are a few quick and simple steps you should take when you log in to your AdSense account, to make sure we can get in touch:

Step 1:
Make sure that the email address you've listed in your account to receive communications from us is correct and is one that you’re regularly checking. You can check which email address we’re using to reach you by logging in to your AdSense account and going to your Personal settings under the Account section on the left menu bar.

Step 2:
Opt in to receive emails from us. We categorize the emails we send based on the content they include. Here’s a quick breakdown:
  • Customized help and performance suggestions - Includes personalized revenue and optimization tips customized specific for your website. 
  • Periodic newsletters with tips and best practices - Includes general AdSense tips, best practices and product updates.
  • Occasional surveys to help Google improve your AdSense experience- Gives you a regular opportunity to share your feedback on AdSense.
  • Special Offers - Includes invitations to events in your country and live YouTube events..
  • Information about other Google products and services which may be of interest to you - Occasional updates on other Google products like Google Analytics or DoubleClick for Publishers.
You can update your email preferences by checking the boxes in your Personal settings section.

Step 3:
Choose your language preference. Did you know that AdSense emails are available in 38 different languages? We’ve recently added Hindi, Malay and Filipino. You can choose the language that suits you best by using the Display language drop-down menu directly under the email preferences checkboxes.
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Get the most from the AdSense team and ensure you can hear from us. Log in to your account now and check your contact details and communication preferences. It takes no more than two minutes. 



Posted by Suzy Headon - Inside AdSense Team
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Announcing the Winners of the Certified Publishing Partner 2016 Summer Challenge

2017-03-21T09:57:47.700-07:00

Certified Publishing Partners are trained experts on AdSense, DoubleClick for Publishers, and DoubleClick Ad Exchange who can help publishers like you earn more while also saving you time. These Google partners can help you with a range of services from ads monetization to design and development support, allowing you to focus on creating quality content for your site.The inaugural Certified Publishing Partner 2016 Summer Challenge launched in July 2016 to identify and recognize Certified Publishing Partners who show significant dedication and expertise in mobile, customer service, and innovation. Please join us in congratulating our three winning partners:Customer Satisfaction Award Winner: AdThrive, USAAbout the award: This award recognizes the partner who demonstrates outstanding overall quality of customer service for publishers.Why AdThrive: AdThrive specializes in helping bloggers monetize their sites so that they can focus on blogging. According to our latest customer satisfaction survey, AdThrive scored 95/100. In addition to being able to deliver expected results for the publishers, AdThrive treats publishers in a way they are valued and has knowledgeable, friendly and approachable staff. This is a prime example of putting publisher’s needs first and delivering tangible results in an efficient and scalable way.Congratulations to the AdThrive team!Mobile Champion Award Winner: WOSO, ChinaAbout the award: This award recognizes the partner who demonstrates strong expertise in helping publishers capture mobile opportunities with strong user experiences and effective monetization. Why WOSO: We believe that Certified Publishing Partners should take the lead in helping publishers of all sizes in various markets successfully adapt to a mobile first environment. Our 2016 winner WOSO has done exactly that. They are a leading pioneer in China's online advertising and SEM, WOSO, and in Q3 2016 during the Summer Challenge, they helped publishers achieve a significant year over year growth in driving mobile web monetization. Way to go WOSO!Business Innovation Award Winner: Ezoic, USAAbout the award: This award recognizes innovations that drive real business impact and challenge the status quo. We continually encourage our partners to develop differentiating value-add services and solutions. Why Ezoic: We received more than 20 submissions for this award showing the breadth of innovation that our partners are bringing to publishers. Our 2016 winner, Ezoic, specializes in automated testing platform for content publishers. In 2016 they launched Ad Tester, a machine learning based solution designed to optimize user experience and ad earnings at the same time. We look forward to many more innovations from Ezoic in the future. Thank you to all of the Summer Challenge participants and congratulations to the winning partners!Posted by Sean Meng,Global Program Lead, Google’s Certified Publishing Partner ProgramAbout Google Certified Publishing Partnerships:A Certified Publishing Partner can help when you don’t want to do it alone. Our publishing partners handle everything from setting up to optimizing and maintaining ads, so you’re free to spend more time publishing content on your site. Using Google best practices, our publishing partners are adept at maximizing performance and earnings with AdSense, DoubleClick Ad Exchange, and DoubleClick for Publishers. For more information, visit our website.  [...]



The inside scoop on native advertising: What is it, why does it matter and do you need it?

2017-03-07T08:09:47.056-08:00

The final part of the #SuccessStack looks at the hot topic of native advertising. You’ll learn what it is, why it’s on every advertiser’s radar and whether it’s right for your site.What is native advertising?According to the Interactive Advertising Bureau (IAB), native ads are paid ads that have the goal of being “so cohesive with the page content, assimilated into the design, and consistent with the platform behavior that the viewer simply feels that they belong.”Native ads allow you to have an ad styled to fit within the page and it’s surrounding content, unlike traditional display banners. They are designed to match the look, feel, and function of your site.Why does native advertising matter?Since most people access the Internet from a mobile phone, it’s important to prioritize a mobile first user experience. This shift in thinking requires a change in the way we approach our ads too.You’re likely already putting a lot of effort into shaping your site to meet the high expectations of a clean and mobile-optimized user experience. It’s just as  important to experiment with how you deliver ads to meet those user expectations and retain users’ interest in your site. Native ads can open up new earning opportunities on your site where traditional ad formats weren’t appropriate before. Ad formats, like banner ads, are effective but sometimes limited by size and placements. Native Ads can be customized to fit seamlessly within your content’s look and feel. Do you need it?According to new BI Intelligence estimates based on historical data from the Interactive Advertising Bureau (IAB), PwC, and IHS; US native display ad revenue will make up 74% of total US display ad revenue in 2021, up from a 56% share in 2016.1Supporting and offering this ad format will provide you with access to a huge portion of the market for advertiser budgets. Additionally, as mobile consumers increasingly drive the publishing industry, native advertising is a key strategy for  connecting with that audience and  delivering a profitable mobile experience.Finding inspirationIf you’re looking for a reason to get started on native ads, then take a look at some of our success stories. Unidad Editorial is a leading multimedia group in Spain with 20 million daily users. See how they achieved a 4X increase in mobile CTR and and 6X increase in desktop CTR using native ads.The New York Times also saw a huge boost in viewability and ad engagement metrics using native ads. Read their story here.Leading publishers Aller Media (Scandinavia) and Grupo Expansión (Mexico) both saw serious uplifts in their viewability metrics using native advertising units.When implementing native ads, consider the following:Prioritize your audience: Consider your users’ expectations of your site and how they’ll respond to the type of ads you choose. Native ads meet users’ expectations by seamlessly fitting within your site’s user experience. Test first to optimize for user experience and ad revenue: It’s important to consider how to create the best user experience while maximizing your ad revenue. Strike a balance between content and ads by testing new native ad units and formats to measure their impact on revenue and user engagement.Next stepsReady to get started? With 54% of global marketing leaders already using native advertising, native ads are the solution to help grow your ad earnings.2Our team of experts can offer a personalized consultation to help you offer native ads to your advertisers and grow your publishing business. Book a slot time to speak with one of our experts. Posted By: Jay Castro, from the AdSense team1 http://www.businessinsider.com/the-native-ad-[...]



Understanding account suspensions due to invalid traffic

2017-03-03T08:00:02.912-08:00

In today's post, we'll be discussing AdSense account suspensions due to invalid traffic.We have found that there are two types of publishers who may have invalid traffic issues with their accounts. The first are publishers who may unintentionally send invalid traffic to their accounts, typically by testing on live ads. For those, we hope that increased transparency into our policies and processes can decrease these unintentional violations and help our publishers play by the rules. The second are publishers who intentionally bypass our rules, ending up with a variety of invalid traffic issues in order to artificially inflate their ad revenue. That’s why we work hard to maintain a policy compliant ecosystem for our publishers, advertisers, and users. In short, if you play by the rules, AdSense is here to help you grow your business.We receive many questions about account suspensions, so let's go through the top questions about this process and what steps you can take to help keep your account in good standing.What is invalid traffic anyway?Invalid traffic includes any clicks or impressions that may artificially inflate an advertiser's costs or a publisher's earnings. Invalid traffic covers both intentionally fraudulent traffic as well as accidental clicks.Please note that clicks on Google ads must result from genuine user interest, and any method that artificially generates clicks or impressions is strictly prohibited by our program policies. If we observe high levels of invalid traffic on your account, we may suspend or disable the account to protect our advertisers and users.Watch our #AskAdSense video for more information on what invalid traffic is and tips to help prevent invalid traffic on your account. allowfullscreen="" class="YOUTUBE-iframe-video" data-thumbnail-src="https://i.ytimg.com/vi/pIRpXYRHJxo/0.jpg" frameborder="0" height="360" src="https://www.youtube.com/embed/pIRpXYRHJxo?feature=player_embedded" width="640">What is an account suspension?If your account was suspended due to invalid traffic, ad serving has been turned off on all of your content for a fixed period (most frequently 30 days). This includes any website, YouTube channel, and/or mobile app. Please know that we will deduct revenue from your account and will credit advertisers with the withheld revenue where appropriate and possible. If there are no further compliance issues with your account, it will be automatically re-enabled after the fixed period.Please note that your account is still active, and an account suspension is not the same as having your account disabled. If your account was disabled due to invalid traffic, your account is no longer serving ads, and you will be unable to monetize with any Google ad solutions. As with account suspensions, please know that we may deduct revenue from your account and may credit advertisers with the withheld revenue where appropriate and possible.Visit our Help Center for more information about suspended accounts or disabled accounts due to invalid traffic.Why did my account get suspended?In addition to monitoring for policy violations, we analyze all clicks and impressions to determine whether they might artificially drive up an advertiser's costs or a publisher's earnings. If we determine that your account has invalid traffic, then we may suspend or disable your account. Please know that we may deduct revenue from your account and may credit advertisers with the withheld revenue where appropriate and possible.Here are some common reasons for why your account may get suspended:Clicking ads on your own site and/or YouTube channel: Publishers may not click their own ads or use any means to inflate impressions and/or clicks [...]



How to address 'insufficient content' disapprovals on your AdSense application

2017-03-01T06:00:22.282-08:00

Today, we'd like to demystify one of the most common reasons why AdSense applications get disapproved: the site has insufficient content. What exactly do we mean by this, and how can you fix this issue on your site?If a site is found to have insufficient content, this means that the site may not have enough text, and/or the site was deemed to be "under construction." To be approved for AdSense and show relevant ads on your site, your pages need to have enough text on them for our specialists to review and for our crawler to be able to determine what your pages are about. Sites that contain mostly images, videos or Flash animations may not be approved. Additionally, sites that consist only of a site template and very little content may not be approved.Why is it important for your site to have plenty of content? The AdSense program policies are designed to foster a healthy ecosystem that helps protect users, advertisers, and publishers. Our policies prohibit Google ads to be placed on any non-content-based page or placed on pages published specifically for the purpose of showing ads. We use factors such as keyword analysis, word frequency, and font size in order to determine what a webpage is about and precisely match Google ads to each page. Therefore, it's important for sites to have lots of high quality and unique content in order to provide meaningful user experiences and allow Google to serve relevant ads to users.If your AdSense application wasn't approved due to insufficient content (or for other reasons), you're welcome to make corrections to your application and/or improvements to your site and re-submit your AdSense application for further consideration. Before you re-submit your application, check out our AdSense policies: a beginner's guide and additional tips to help ensure that your site's pages are ready for AdSense.If you're wondering how to make improvements to your site, remember that there are lots of published sites already, so think about what it is that makes your pages unique. You should aim to create original and relevant content that keeps users engaged and encourages them to visit your site again and again.Check out our help article for more information about insufficient content and other common AdSense application disapproval reasons. If you're still having issues, check out our troubleshooter for disapproved applications. Hopefully after reading this blog post and our other help articles, you can take steps to get your AdSense application approved.  If you have questions, join the #AskAdsense conversation Thursdays at 9:30am PT on Twitter to speak with our support team.Posted by: Danielle Chang, Ad Traffic Quality team [...]



Discover the next generation of programmatic advertising technology

2017-02-16T07:00:07.558-08:00

Forget what you think you know about programmatic advertising, these tools are game changers. For the ninth part of the #SuccessStack series, we’re revisiting the topic of programmatic advertising and looking at some of the latest technology that is starting to shape it. 1) Matched content provides a more intelligent user experienceMatched content units allow publishers to suggest further content that might interest the reader, based on what they have looked at already. This means that someone on a sports site reading an article about football can have further football content suggested to them. This can result in an increase in pageviews and time spent on the site.AdSense users who are eligible to use matched content units for ads have an additional advantage as they are able to synchronize their ads by topic also. This means that someone on a sports site reading an article about football can be shown native-styled ads most likely to appeal to football fans. This in turn can potentially increase ad engagement and quality clicks on the ads.2) New programmatic deal structures redefine the spaceProgrammatic Direct is an innovative solution that bridges the gap between traditional ad sales and programmatic selling. It offers three flexible deal structures that bring the best of direct and programmatic together:Private Auctions: Negotiated minimum price. Invitation only auctions. Non-guaranteed volumes. Preferred Deals: Fixed price. One-to-one deals. Non-guaranteed volumes.Guaranteed Deals: Fixed price. One-to-one deals. Guaranteed volumes. The technology combines the power of real-time bidding (RTB) infrastructure with access to brand safe, reserved publisher inventory. This shortens the time it takes to book and execute high quality reservations type deals. Using this tool, you can lock in revenue through reservations, forecast against programmatic deals, and enjoy the ease of automated billing and collections. All that without the need to email tags, worry about creative controls, resolve discrepancies, or fax orders back and forth. Check out this story from Televisa and Unilever to see how it could work for your business. 3) Advanced inventory management tools allow greater flexibilityYou no longer have to make a choice between selling your inventory programmatically or direct. Modern ad management tools like DoubleClick for Publishers make it very easy to do both at the same time, with less coding and manual work. They also give you a clear picture of your inventory availability in real-time, so you are less likely to make conflicted bookings or leave inventory unsold.See how German media company G&J doubled their programmatic revenue and increased their mobile revenue 10x with a smart implementation of Doubleclick for Publishers and Doubleclick AdExchange. Or, if you’re already using DoubleClick for Publishers, watch this video from The Economist who integrated DoubleClick for Publishers with DoubleClick Bid Manager, surpassing all their revenue and growth goals for the campaign.Next stepsWe want to help you get the right tools in place so you’re set up for success and potential ad earnings growth. To check whether your setup that suits your plans for your site/s, have a conversation with one of our experts. They can offer a personalized consultation to help you make smart choices for your business. Book a time to speak with an expert. [...]



More control over the ads you serve on your site(s)

2017-02-07T10:02:06.556-08:00

We’ve heard the feedback that publishers like you have shared about wanting more ways to control the ads showing on your site(s). Today, we’re excited to share some recent updates to General Category Blocking that give you more controls to opt-in or filter out certain categories of ads -- putting you in charge.

General Category Blocking was introduced in some countries in 2010 to help you scalably prevent competitors’ ads and ads that may not fit your audience from appearing on your site, by letting you opt out of showing ads from certain categories and subcategories such as “Finance,” “Apparel,” and “Tourism.” Over the last few weeks we’ve increased the number of categories and subcategories from 250 to 470. This update lets you be more granular and block more specific categories without overblocking and having an unwanted negative impact on earnings. For example, instead of blocking the category “Apparel,” you can now pick any of the new subcategories “Sunglasses,” “Handbags,” or “Watches.” With this update we’ve also expanded our supported languages to include Chinese (simplified), Dutch, Polish, Russian, and Turkish and made this feature available in every country supported by AdSense.

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With more options available it’s important to carefully consider the impact of blocking, or allowing, a category. Blocking a general category could lower your potential earnings as the affected advertisers’ bids are excluded from the auction. On the other hand, with more subcategories available you may have the opportunity to be more granular and pick the subcategory that most closely matches the type of ad you want to prevent -- minimizing the negative impact on your earnings.

We know how important it is to have control over the ads that appear on your site, and this update is adding to a set of controls available in AdSense already. We’d love to hear what you think about these update so please leave your feedback in the comments field below.
Posted by: Konkona Kundu, Product Manager
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5 steps to improve Page Speed and boost page performance

2017-02-07T11:15:00.253-08:00

The eighth installment of the #SuccessStack takes a second look at page speed, specifically tips you can implement that may improve your metrics.Last week the #SuccessStack illustrated lots of reasons why mobile Page Speed is critically important to the ongoing success of your publishing business. Now you can explore what you can do that could improve this metric and boost your overall page performance as a result.Step 1: See how much more you could earnBefore you put time and effort into improving your mobile speed, you want to see what it’s worth to you. This useful tool will help you make a personal calculation of how much more you could earn with a faster mobile experience. However, this tool does not calculate user experience or user loyalty, both of which are impacted by either a fast, or slow, mobile experience. Step 2: Look at how you measure upUsing tools to measure different aspects of your site will help you identify areas for improvement more easily than if you were to just estimate. Here are a few of our favorites: Page Speed Insights analyzes your site performance, scoring its speed and user experience and identifies issues to fix. The best practice is a score of 85 or above.1Webpagetest provides a Speed Index that indicates the average time at which visible parts of the page are displayed. Aim for a Speed Index of 3,000 or less and load time of 3 seconds or less — ideally 1-3 seconds.2Chrome DevTools is a versatile real-time tool for evaluating your website’s performance right in the browser. You can simulate network and CPU speeds, examine network loading details and see how your site’s code is impacting your page.Mobile-Friendly Test is designed specifically for mobile sites. This tool analyzes exactly how mobile-friendly the site is, and focuses on elements beyond speed as well. Step 3: Have a clear out - reduce the size of your pages. Reduce the size of your pages. Target 50 or fewer requests and 1,000 or fewer bytes to optimize load time. Compress and select efficient images, and prioritize download of visible content.Assess the ads and trackers running on your page.Use a tool to measure the bandwidth and latency impact of pixels and other elements on your pages (e.g., Ghostery). Evaluate if trackers are needed and used, and if they provide enough benefit.Review latency of your ad partners, especially those delivering video ads, and remove low performing monetization partners. Step 4: Prioritize the order your page loads inIt sounds obvious, but prioritizing loading of the elements that are visible above the fold will enhance your user experience, even of your net page loading speed doesn’t change. Prioritize loading elements that are visible above the fold first: Minimize the amount of pieces that show above the fold of visible content. Load styling, javascript logic and images that are only accessed after direct interaction later. Enable HTTPS and HTTP/2: Support modern HTTPS to provide site integrity, encryption, authentication, and better user experience. More than 1-in-3 of top 100 sites run on modern HTTPS, and a quarter of them use HTTPS by default Limit server requests where possible: Each mobile page makes an average of 214 server requests,3 some of which happen simultaneously and some that can only happen one after the other. Review each request on your site to understand the benefit it provides.   Step 5: Measure, test, repeatAs the shift to mobile continues to grow, so will users expectations of lighting speed experiences across the web. This mean[...]



Increasing viewability could boost earnings from video ads

2017-02-03T05:54:59.063-08:00

For the seventh installment of the #SuccessStack, we’ll explore the topic of viewability for video ads and take a look at how mastering this could boost your earnings from video ads on your site. Why is viewability for video important?On YouTube, over 50% of viewership happens on a mobile device and the number of hours people spend watching videos on mobile is up 100% YoY. So, adding video content represents a huge opportunity for publishers and advertisers alike. But as with display advertising, advertisers are now looking to transact only on viewable video. This means that publishers looking to grow their earnings from this dominant media type will have to ensure they are delivering viewable ads. How do we classify viewability for video ads?A video ad is viewable when at least 50% of the ad’s pixels are visible on a screen for at least two consecutive seconds, as defined by the Media Rating Council (MRC), in conjunction with the Interactive Advertising Bureau (IAB). What factors affect viewability for video ads?Device: Video ads are more easily viewed on mobile (73%) or tablet (81%) devices than desktop (64%).1Location: 76% of non viewable video ads were never on screen at all, for instance because they are on tabs situated behind the one the user is looking at.2 Additionally, videos positioned in the center of the page and towards the top are the most visible locations on the page.3Player Size: Bigger players deliver better viewability. The most popular player size of 300x250 offers only 20% viewability whereas the 848x477 is the second most popular size but offers a huge improvement of 89% viewability.4 What can you do to improve viewability in your video content?Choose a bigger player: Larger player sizes have been shown to have a positive correlation with viewability and other key metrics that advertisers care about, so advertisers are increasingly targeting them. In Q1 2016 on DBM, growth in spend on large players outpaced all other player sizes combined by 17%.5Spread your content: The average viewability of video ads across the web is 66%, whereas YouTube offers 93%.6 Hosting your video content on YouTube as well as on your site could allow you to benefit from this uplift.Be more mobile: Mobile friendly sites that encourage traffic from mobile devices and tablets can increase viewability for video ads. For example YouTube viewability rises to 95% on mobile devices.7Give video content top billing: As we’ve seen above, placing content at the top of the page in the center and using a larger player size both increase viewability. So give your video content the highest possible profile on the page to increase viewability. Next stepsAlongside your work on video viewability, you’ll want to make sure you have the right tools in place for managing the video ads you serve. To make sure you’ve got the right tools in place, have a chat with one of our experts. They can offer a personalized consultation to help you make the right choice for your business. Book a slot. https://docs.google.com/viewerng/viewer?url=https://storage.googleapis.com/doubleclick-prod/documents/State_of_Play_-_Video_Insights_Report__v23.pdf https://think.storage.googleapis.com/docs/5-factors-of-video-viewability.pdfhttps://think.storage.googleapis.com/docs/5-factors-of-video-viewability.pdfhttps://think.storage.googleapis.com/docs/5-factors-of-video-viewability.pdfhttps://www.doubleclickbygoogle.com/articles/global-state-play-programmatic-video-insights-report/https://docs.google.com/viewerng/viewer?url=https://storage.goo[...]



The ultimate mobile page speed infographic

2017-02-06T10:29:01.894-08:00

In the next edition of the #SuccessStack series, we look at page speed, a metric that became even more important in 2016 and directly impacts the first interaction your site has with its users.What is page speed?Page speed measures how quickly the viewable elements of a web page load. In other words, it measures how long it takes before a user can view and interact with a page on the site. It’s a particularly critical metric for the mobile user experience --- recent research from DoubleClick indicates that 53% of mobile site visits are abandoned if pages take longer than 3 seconds to load. Consider page speed a user-centric measurement since users typically focus on one page at a time and expect fast experiences on every page they interact with. If your page speed isn’t good, you may lose the opportunity to keep users engaged and on your site for longer.How does page speed impact ad revenue?The more quickly a user can access your content, the more likely they are to engage with the content on the page and explore more pages on your site. Our study shows that ads on faster mobile pages are likely to be more viewable. The study also projects that mobile sites that load within 5 seconds vs 19 seconds earn up to 2X greater revenue. While revenue can be impacted by many factors, improving page speed will lead to a better user experience and possibly increased ad revenue.The ultimate page speed infographicOur recent page speed studies found many notable learnings that may help paint the picture of the importance of page speed and the impact it can have on your site’s earnings. Next stepsIf you’re wondering which Google tools will be most useful to help grow your business, then you’ll benefit from a chat with one of our experts. They can offer a personalised consultation to help you make the right choice for your site. Book your consultation today. [...]



Discover why leading publishers and marketers are using Programmatic Direct

2017-02-06T10:31:50.591-08:00

In the next article in our #SuccessStack series, we look at a tool used by leading publishers and marketers that offers your publishing business an opportunity to grow.1 Programmatic Direct allows advertisers to programmatically execute deals that were once reserved and transacted directly. Advertisers can now use real-time data to reach the right people in the right moments in brand-safe publisher environments. A shift is happening, and more and more advertisers are adopting Programmatic Direct deals to optimize their direct and guaranteed transactions.What is Programmatic Direct?Programmatic Direct unites traditional media reservations with the power of real-time bidding. It offers early access to premium inventory, data-driven targeting, a direct relationship between the advertiser and publisher, and automated workflows. Programmatic Direct offers four different deal types and lots of flexibility to meet the needs of advertisers and publishers.Why are 90+ Ad Age’s top 100 global marketers1 and 50% of ComScore top 50 US media owners2 using it?Advertisers are empowered: Programmatic Direct offers real-time data, flexible deal structures, efficient workflows and brand safe premium inventory. These benefits can improve user engagement and may translate into greater ad spends with your business.Publishers grow new relationships: Programmatic Direct creates more opportunities to deepen relationships with existing advertisers and generate new business in a brand-safe environment. Darby Sieben, President at Mediative says, “We see Programmatic Guaranteed as another important step to connect advertisers with premium publishers’ inventory. Google’s technology helps automate the buying and selling of premium inventory, which is important to ensure that we can deliver the best experience for our advertising and publisher partners.”Is Programmatic Direct right for your business?Programmatic Direct isn’t for everyone. Publishers who don’t currently use DoubleClick for Publishers or negotiate deals directly with advertisers may not see advantages to adopting programmatic.Others, though, will find it a great fit for their businesses. Here are a few signs that Programmatic Direct might be the right direction for your publishing business:You’re looking for operational efficiencies on the traditional direct model: Programmatic Direct reduces the administrative burden of creating and managing direct ad deals with features like automated billing and collections. This usually offers substantial cost savings to the publisher.You need control: Advertisers and publishers alike benefit from the controls offered by Programmatic Direct. For publishers this means greater control over the ads you show on your sites. You have the resources to support it: You don’t need hundreds of full time employees, but you will need someone with the time and energy to dedicate to creating and managing your Programmatic Direct deals for optimal earnings.Next stepsIf you’re wondering whether Programmatic Direct might be a good move for your sites, then you’ll benefit from a chat with one of our experts. They can offer a personalized consultation to help you make the right choice for your business. Book a slot. 1 - DoubleClick Ad Exchange data, Oct 2014-Dec 2015. Minimum $1K spend.2 - DoubleClick Ad Exchange data, Oct 2014 - Dec 2015. Cross references with ComScore 50 US list December 2015. [...]



How we fought bad ads, sites and scammers in 2016

2017-02-06T10:42:27.857-08:00

Cross-posted from The Keyword A free and open web is a vital resource for people and businesses around the world. And ads play a key role in ensuring you have access to accurate, quality information online. But bad ads can ruin the online experience for everyone. They promote illegal products and unrealistic offers. They can trick people into sharing personal information and infect devices with harmful software. Ultimately, bad ads pose a threat to users, Google’s partners, and the sustainability of the open web itself.We have a strict set of policies that govern the types of ads we do and don’t allow on Google in order to protect people from misleading, inappropriate, or harmful ads. And we have a team of engineers, policy experts, product managers and others who are waging a daily fight against bad actors. Over the years, this commitment has made the web a better place for you—and a worse place for those who seek to abuse advertising systems for their own gain.In 2016, we took down 1.7 billion ads that violated our advertising policies, more than double the amount of bad ads we took down in 2015. If you spent one second taking down each of those bad ads, it’d take you more than 50 years to finish. But our technology is built to work much faster.Last year, we did two key things to take down more bad ads. First, we expanded our policies to better protect users from misleading and predatory offers. For example, in July we introduced a policy to ban ads for payday loans, which often result in unaffordable payments and high default rates for users. In the six months since launching this policy, we disabled more than 5 million payday loan ads. Second, we beefed up our technology so we can spot and disable bad ads even faster. For example, “trick to click" ads often appear as system warnings to deceive users into clicking on them, not realizing they are often downloading harmful software or malware. In 2016, our systems detected and disabled a total of 112 million ads for “trick to click,” 6X more than in 2015.Here are a few more examples of bad ads we took action against in 2016:Ads for illegal products Some of the most common bad ads we find online are ads promoting illegal activities or products. Although we've long had a policy against bad ads for pharmaceuticals, last year our systems detected an increase online. We disabled more than 68 million bad ads for healthcare violations, up from 12.5 million in 2015.Similarly, we saw more attempts to advertise gambling-related promotions without proper authorization from regulators in the countries they operate. We took down more than 17 million bad ads for illegal gambling violations in 2016.17M ads removed for illegal gambling violationsMisleading adsWe don't want you to feel misled by ads that we deliver, so we require our advertisers to provide upfront information for people to make informed decisions. Some ads try to drive clicks and views by intentionally misleading people with false information like asking, “Are you at risk for this rare, skin-eating disease?” or offering miracle cures like a pill that will help you lose 50 pounds in three days without lifting a finger. In 2016, we took down nearly 80 million bad ads for deceiving, misleading and shocking users.Bad ads on mobileIf you’ve ever been on your phone and suddenly, without warning, ended up in the app store downloading an app you’ve never heard of, a “self-clicking ad” could be to blame.[...]



Viewability is vital for publisher business growth

2017-02-06T10:36:53.153-08:00

In the fourth article of the #SuccessStack, we explore viewability and its increasing importance in retaining and growing ad revenues for your publishing business. We’ve recently received a lot of questions on viewability from our AdSense publisher community, so this post should answer the most frequently asked ones.What is viewability?Media Rating Council (MRC) and IAB standards state that a display ad is counted as viewable when at least 50% of the ad is within the viewable space on the user’s screen for one second or more.Why is it important for your ad revenue? An ad served doesn’t necessarily equal an ad viewed, and digital advertisers and publishers are catching onto this as the industry shifts toward valuing viewable rather than served impressions. This is because ads that are considered viewable have a higher chance of being seen and are more likely to engage an advertiser's target audience.As a result, more savvy advertisers are paying closer attention to ad viewability and it is increasingly becoming a factor in their decision making around ad spend.If an ad isn't seen, it can't have an impact, change perception, or build brand trust. That's why measuring viewability matters. For AdSense publishers, this means that increased viewability may encourage greater investments from advertisers.Let’s get startedBefore you get to work on increasing viewability, make sure you choose the right tool to give yourself the best possible potential earnings. To help you with this, be sure to schedule a free consultation with one of our experts who can help you to choose the right solution for your business.How can you increase the viewable impressions delivered by your site? 1. Put ad units just above the fold.Interestingly, ads placed just above the fold of a web page produce higher viewability metrics than those at the top of the page. Try horizontal ad unit sizes, e.g. 320x100 for optimal increase in viewability metrics. It’s important to note that it's against the AdSense ad placement policies to place a 300x250 ad unit above the fold on mobile pages, so be sure to place those larger ad sizes below the fold. Bonus tip: Switch 320x50 for 320x100 ad units.Replacing your 320x50 ad units with 320x100 on your mobile device can improve viewability and potentially increase earnings. Revenue per thousand impressions (RPMs) tends to increase when you move to the larger mobile banner ad. This is because using the 320x100 ad unit allows both the 320x50 ad and the 320x100 to compete for the same ad space, doubling the fill-rate competition. It’s best practice to put the ad just above the fold as mentioned above, which could further boost your revenues.2. Use mobile-friendly ad formats.Mobile is becoming an ever more important part of online ad sales. Here are three mobile friendly ad formats to try:Use large high impact ad units such as the medium rectangle (300x250), large rectangle (336x280) and large mobile banner (320x100) to get the best results. The first two work well on desktop and mobile (below the fold), with the third being designed specifically for mobile. AdSense also offers two kinds of page-level mobile ad formats, anchor ads and vignettes. Both are designed to increase mobile viewability. Once you’ve implemented the tips above, you can find even more advanced best practice viewability tips in this infographic. [...]



Meet the new AdSense user interface

2017-02-06T10:40:24.957-08:00

Editor's Note: This post was originally published in October 2016 and has been updated with the most recent product announcement. Over the coming weeks, when you log in to your AdSense account, you'll be automatically taken to the new User Interface (UI). You will no longer be able to opt-out of the new UI.Thank you to the more than 500,000 publishers who switched to the new UI over the last few months. Your feedback has been invaluable in launching the new UI to all of our users.----Posted October 13, 2016The new AdSense user interface (UI) is here. Over the last year, our product team has been hard at work bringing Material Design principles to AdSense. This new UI highlights the information that’s relevant to you on a personalized homepage and streamlines navigation.Over the next few weeks we’ll be offering the new UI to AdSense publishers.  All you’ll need to do is opt in when you log in to AdSense: What’s new?A fresh new look & feel. We're adopting Material Design principles with a completely redesigned homepage and menu. We’ll roll out further improvements throughout the product soon.A great new homepage. All the information you need, right where you need it. We've organized your homepage into a stream of interactive cards. You can pin your favorites to the top of the stream, and arrange your homepage just the way you’d like.A streamlined new menu. We’ve brought everything together in a new left hand menu.We’ll continue to improve and refine AdSense over the coming months. While we’re making these improvements, you’ll still be able to find all the content and features that you’re used to–right where you expect them.Opt in through the AdSense interface to try it for yourself, and let us know what you think in the feedback tool.Posted by: Andrew Gildfind, Daniel White & Louis CollardFrom the AdSense Product Team [...]