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Preview: Inside AdSense

Inside AdSense



A look inside Google AdSense.



Updated: 2017-02-19T18:29:30.418-08:00

 



Discover the next generation of programmatic advertising technology

2017-02-16T07:00:07.558-08:00

Forget what you think you know about programmatic advertising, these tools are game changers. For the ninth part of the #SuccessStack series, we’re revisiting the topic of programmatic advertising and looking at some of the latest technology that is starting to shape it. 1) Matched content provides a more intelligent user experienceMatched content units allow publishers to suggest further content that might interest the reader, based on what they have looked at already. This means that someone on a sports site reading an article about football can have further football content suggested to them. This can result in an increase in pageviews and time spent on the site.AdSense users who are eligible to use matched content units for ads have an additional advantage as they are able to synchronize their ads by topic also. This means that someone on a sports site reading an article about football can be shown native-styled ads most likely to appeal to football fans. This in turn can potentially increase ad engagement and quality clicks on the ads.2) New programmatic deal structures redefine the spaceProgrammatic Direct is an innovative solution that bridges the gap between traditional ad sales and programmatic selling. It offers three flexible deal structures that bring the best of direct and programmatic together:Private Auctions: Negotiated minimum price. Invitation only auctions. Non-guaranteed volumes. Preferred Deals: Fixed price. One-to-one deals. Non-guaranteed volumes.Guaranteed Deals: Fixed price. One-to-one deals. Guaranteed volumes. The technology combines the power of real-time bidding (RTB) infrastructure with access to brand safe, reserved publisher inventory. This shortens the time it takes to book and execute high quality reservations type deals. Using this tool, you can lock in revenue through reservations, forecast against programmatic deals, and enjoy the ease of automated billing and collections. All that without the need to email tags, worry about creative controls, resolve discrepancies, or fax orders back and forth. Check out this story from Televisa and Unilever to see how it could work for your business. 3) Advanced inventory management tools allow greater flexibilityYou no longer have to make a choice between selling your inventory programmatically or direct. Modern ad management tools like DoubleClick for Publishers make it very easy to do both at the same time, with less coding and manual work. They also give you a clear picture of your inventory availability in real-time, so you are less likely to make conflicted bookings or leave inventory unsold.See how German media company G&J doubled their programmatic revenue and increased their mobile revenue 10x with a smart implementation of Doubleclick for Publishers and Doubleclick AdExchange. Or, if you’re already using DoubleClick for Publishers, watch this video from The Economist who integrated DoubleClick for Publishers with DoubleClick Bid Manager, surpassing all their revenue and growth goals for the campaign.Next stepsWe want to help you get the right tools in place so you’re set up for success and potential ad earnings growth. To check whether your setup that suits your plans for your site/s, have a conversation with one of our experts. They can offer a personalized consultation to help you make smart choices for your business. Book a time to speak with an expert. [...]



More control over the ads you serve on your site(s)

2017-02-07T10:02:06.556-08:00

We’ve heard the feedback that publishers like you have shared about wanting more ways to control the ads showing on your site(s). Today, we’re excited to share some recent updates to General Category Blocking that give you more controls to opt-in or filter out certain categories of ads -- putting you in charge.

General Category Blocking was introduced in some countries in 2010 to help you scalably prevent competitors’ ads and ads that may not fit your audience from appearing on your site, by letting you opt out of showing ads from certain categories and subcategories such as “Finance,” “Apparel,” and “Tourism.” Over the last few weeks we’ve increased the number of categories and subcategories from 250 to 470. This update lets you be more granular and block more specific categories without overblocking and having an unwanted negative impact on earnings. For example, instead of blocking the category “Apparel,” you can now pick any of the new subcategories “Sunglasses,” “Handbags,” or “Watches.” With this update we’ve also expanded our supported languages to include Chinese (simplified), Dutch, Polish, Russian, and Turkish and made this feature available in every country supported by AdSense.

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With more options available it’s important to carefully consider the impact of blocking, or allowing, a category. Blocking a general category could lower your potential earnings as the affected advertisers’ bids are excluded from the auction. On the other hand, with more subcategories available you may have the opportunity to be more granular and pick the subcategory that most closely matches the type of ad you want to prevent -- minimizing the negative impact on your earnings.

We know how important it is to have control over the ads that appear on your site, and this update is adding to a set of controls available in AdSense already. We’d love to hear what you think about these update so please leave your feedback in the comments field below.
Posted by: Konkona Kundu, Product Manager
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5 steps to improve Page Speed and boost page performance

2017-02-07T11:15:00.253-08:00

The eighth installment of the #SuccessStack takes a second look at page speed, specifically tips you can implement that may improve your metrics.Last week the #SuccessStack illustrated lots of reasons why mobile Page Speed is critically important to the ongoing success of your publishing business. Now you can explore what you can do that could improve this metric and boost your overall page performance as a result.Step 1: See how much more you could earnBefore you put time and effort into improving your mobile speed, you want to see what it’s worth to you. This useful tool will help you make a personal calculation of how much more you could earn with a faster mobile experience. However, this tool does not calculate user experience or user loyalty, both of which are impacted by either a fast, or slow, mobile experience. Step 2: Look at how you measure upUsing tools to measure different aspects of your site will help you identify areas for improvement more easily than if you were to just estimate. Here are a few of our favorites: Page Speed Insights analyzes your site performance, scoring its speed and user experience and identifies issues to fix. The best practice is a score of 85 or above.1Webpagetest provides a Speed Index that indicates the average time at which visible parts of the page are displayed. Aim for a Speed Index of 3,000 or less and load time of 3 seconds or less — ideally 1-3 seconds.2Chrome DevTools is a versatile real-time tool for evaluating your website’s performance right in the browser. You can simulate network and CPU speeds, examine network loading details and see how your site’s code is impacting your page.Mobile-Friendly Test is designed specifically for mobile sites. This tool analyzes exactly how mobile-friendly the site is, and focuses on elements beyond speed as well. Step 3: Have a clear out - reduce the size of your pages. Reduce the size of your pages. Target 50 or fewer requests and 1,000 or fewer bytes to optimize load time. Compress and select efficient images, and prioritize download of visible content.Assess the ads and trackers running on your page.Use a tool to measure the bandwidth and latency impact of pixels and other elements on your pages (e.g., Ghostery). Evaluate if trackers are needed and used, and if they provide enough benefit.Review latency of your ad partners, especially those delivering video ads, and remove low performing monetization partners. Step 4: Prioritize the order your page loads inIt sounds obvious, but prioritizing loading of the elements that are visible above the fold will enhance your user experience, even of your net page loading speed doesn’t change. Prioritize loading elements that are visible above the fold first: Minimize the amount of pieces that show above the fold of visible content. Load styling, javascript logic and images that are only accessed after direct interaction later. Enable HTTPS and HTTP/2: Support modern HTTPS to provide site integrity, encryption, authentication, and better user experience. More than 1-in-3 of top 100 sites run on modern HTTPS, and a quarter of them use HTTPS by default Limit server requests where possible: Each mobile page makes an average of 214 server requests,3 some of which happen simultaneously and some that can only happen one after the other. Review each request on your site to understand the benefit it provides.   Step 5: Measure, test, repeatAs the shift to mobile continues to grow, so will users expectations of lighting speed experiences across the web. This means that improving your mobile speed isn’t a one off job, you need to have a process in place to regularly evaluate and improve it. Follow the steps outlined above at regular intervals and record the results of the adjustments you make to refer back to when deciding on new optimization techniques in the future. Continually assess your ad-related calls to remove low performing monetization partners.Pick third-party ad-tech partners[...]



Increasing viewability could boost earnings from video ads

2017-02-03T05:54:59.063-08:00

For the seventh installment of the #SuccessStack, we’ll explore the topic of viewability for video ads and take a look at how mastering this could boost your earnings from video ads on your site. Why is viewability for video important?On YouTube, over 50% of viewership happens on a mobile device and the number of hours people spend watching videos on mobile is up 100% YoY. So, adding video content represents a huge opportunity for publishers and advertisers alike. But as with display advertising, advertisers are now looking to transact only on viewable video. This means that publishers looking to grow their earnings from this dominant media type will have to ensure they are delivering viewable ads. How do we classify viewability for video ads?A video ad is viewable when at least 50% of the ad’s pixels are visible on a screen for at least two consecutive seconds, as defined by the Media Rating Council (MRC), in conjunction with the Interactive Advertising Bureau (IAB). What factors affect viewability for video ads?Device: Video ads are more easily viewed on mobile (73%) or tablet (81%) devices than desktop (64%).1Location: 76% of non viewable video ads were never on screen at all, for instance because they are on tabs situated behind the one the user is looking at.2 Additionally, videos positioned in the center of the page and towards the top are the most visible locations on the page.3Player Size: Bigger players deliver better viewability. The most popular player size of 300x250 offers only 20% viewability whereas the 848x477 is the second most popular size but offers a huge improvement of 89% viewability.4 What can you do to improve viewability in your video content?Choose a bigger player: Larger player sizes have been shown to have a positive correlation with viewability and other key metrics that advertisers care about, so advertisers are increasingly targeting them. In Q1 2016 on DBM, growth in spend on large players outpaced all other player sizes combined by 17%.5Spread your content: The average viewability of video ads across the web is 66%, whereas YouTube offers 93%.6 Hosting your video content on YouTube as well as on your site could allow you to benefit from this uplift.Be more mobile: Mobile friendly sites that encourage traffic from mobile devices and tablets can increase viewability for video ads. For example YouTube viewability rises to 95% on mobile devices.7Give video content top billing: As we’ve seen above, placing content at the top of the page in the center and using a larger player size both increase viewability. So give your video content the highest possible profile on the page to increase viewability. Next stepsAlongside your work on video viewability, you’ll want to make sure you have the right tools in place for managing the video ads you serve. To make sure you’ve got the right tools in place, have a chat with one of our experts. They can offer a personalized consultation to help you make the right choice for your business. Book a slot. https://docs.google.com/viewerng/viewer?url=https://storage.googleapis.com/doubleclick-prod/documents/State_of_Play_-_Video_Insights_Report__v23.pdf https://think.storage.googleapis.com/docs/5-factors-of-video-viewability.pdfhttps://think.storage.googleapis.com/docs/5-factors-of-video-viewability.pdfhttps://think.storage.googleapis.com/docs/5-factors-of-video-viewability.pdfhttps://www.doubleclickbygoogle.com/articles/global-state-play-programmatic-video-insights-report/https://docs.google.com/viewerng/viewer?url=https://storage.googleapis.com/doubleclick-prod/documents/State_of_Play_-_Video_Insights_Report__v23.pdfhttps://docs.google.com/viewerng/viewer?url=https://storage.googleapis.com/doubleclick-prod/documents/State_of_Play_-_Video_Insights_Report__v23.pdf [...]



The ultimate mobile page speed infographic

2017-02-06T10:29:01.894-08:00

In the next edition of the #SuccessStack series, we look at page speed, a metric that became even more important in 2016 and directly impacts the first interaction your site has with its users.What is page speed?Page speed measures how quickly the viewable elements of a web page load. In other words, it measures how long it takes before a user can view and interact with a page on the site. It’s a particularly critical metric for the mobile user experience --- recent research from DoubleClick indicates that 53% of mobile site visits are abandoned if pages take longer than 3 seconds to load. Consider page speed a user-centric measurement since users typically focus on one page at a time and expect fast experiences on every page they interact with. If your page speed isn’t good, you may lose the opportunity to keep users engaged and on your site for longer.How does page speed impact ad revenue?The more quickly a user can access your content, the more likely they are to engage with the content on the page and explore more pages on your site. Our study shows that ads on faster mobile pages are likely to be more viewable. The study also projects that mobile sites that load within 5 seconds vs 19 seconds earn up to 2X greater revenue. While revenue can be impacted by many factors, improving page speed will lead to a better user experience and possibly increased ad revenue.The ultimate page speed infographicOur recent page speed studies found many notable learnings that may help paint the picture of the importance of page speed and the impact it can have on your site’s earnings. Next stepsIf you’re wondering which Google tools will be most useful to help grow your business, then you’ll benefit from a chat with one of our experts. They can offer a personalised consultation to help you make the right choice for your site. Book your consultation today. [...]



Discover why leading publishers and marketers are using Programmatic Direct

2017-02-06T10:31:50.591-08:00

In the next article in our #SuccessStack series, we look at a tool used by leading publishers and marketers that offers your publishing business an opportunity to grow.1 Programmatic Direct allows advertisers to programmatically execute deals that were once reserved and transacted directly. Advertisers can now use real-time data to reach the right people in the right moments in brand-safe publisher environments. A shift is happening, and more and more advertisers are adopting Programmatic Direct deals to optimize their direct and guaranteed transactions.What is Programmatic Direct?Programmatic Direct unites traditional media reservations with the power of real-time bidding. It offers early access to premium inventory, data-driven targeting, a direct relationship between the advertiser and publisher, and automated workflows. Programmatic Direct offers four different deal types and lots of flexibility to meet the needs of advertisers and publishers.Why are 90+ Ad Age’s top 100 global marketers1 and 50% of ComScore top 50 US media owners2 using it?Advertisers are empowered: Programmatic Direct offers real-time data, flexible deal structures, efficient workflows and brand safe premium inventory. These benefits can improve user engagement and may translate into greater ad spends with your business.Publishers grow new relationships: Programmatic Direct creates more opportunities to deepen relationships with existing advertisers and generate new business in a brand-safe environment. Darby Sieben, President at Mediative says, “We see Programmatic Guaranteed as another important step to connect advertisers with premium publishers’ inventory. Google’s technology helps automate the buying and selling of premium inventory, which is important to ensure that we can deliver the best experience for our advertising and publisher partners.”Is Programmatic Direct right for your business?Programmatic Direct isn’t for everyone. Publishers who don’t currently use DoubleClick for Publishers or negotiate deals directly with advertisers may not see advantages to adopting programmatic.Others, though, will find it a great fit for their businesses. Here are a few signs that Programmatic Direct might be the right direction for your publishing business:You’re looking for operational efficiencies on the traditional direct model: Programmatic Direct reduces the administrative burden of creating and managing direct ad deals with features like automated billing and collections. This usually offers substantial cost savings to the publisher.You need control: Advertisers and publishers alike benefit from the controls offered by Programmatic Direct. For publishers this means greater control over the ads you show on your sites. You have the resources to support it: You don’t need hundreds of full time employees, but you will need someone with the time and energy to dedicate to creating and managing your Programmatic Direct deals for optimal earnings.Next stepsIf you’re wondering whether Programmatic Direct might be a good move for your sites, then you’ll benefit from a chat with one of our experts. They can offer a personalized consultation to help you make the right choice for your business. Book a slot. 1 - DoubleClick Ad Exchange data, Oct 2014-Dec 2015. Minimum $1K spend.2 - DoubleClick Ad Exchange data, Oct 2014 - Dec 2015. Cross references with ComScore 50 US list December 2015. [...]



How we fought bad ads, sites and scammers in 2016

2017-02-06T10:42:27.857-08:00

Cross-posted from The Keyword A free and open web is a vital resource for people and businesses around the world. And ads play a key role in ensuring you have access to accurate, quality information online. But bad ads can ruin the online experience for everyone. They promote illegal products and unrealistic offers. They can trick people into sharing personal information and infect devices with harmful software. Ultimately, bad ads pose a threat to users, Google’s partners, and the sustainability of the open web itself.We have a strict set of policies that govern the types of ads we do and don’t allow on Google in order to protect people from misleading, inappropriate, or harmful ads. And we have a team of engineers, policy experts, product managers and others who are waging a daily fight against bad actors. Over the years, this commitment has made the web a better place for you—and a worse place for those who seek to abuse advertising systems for their own gain.In 2016, we took down 1.7 billion ads that violated our advertising policies, more than double the amount of bad ads we took down in 2015. If you spent one second taking down each of those bad ads, it’d take you more than 50 years to finish. But our technology is built to work much faster.Last year, we did two key things to take down more bad ads. First, we expanded our policies to better protect users from misleading and predatory offers. For example, in July we introduced a policy to ban ads for payday loans, which often result in unaffordable payments and high default rates for users. In the six months since launching this policy, we disabled more than 5 million payday loan ads. Second, we beefed up our technology so we can spot and disable bad ads even faster. For example, “trick to click" ads often appear as system warnings to deceive users into clicking on them, not realizing they are often downloading harmful software or malware. In 2016, our systems detected and disabled a total of 112 million ads for “trick to click,” 6X more than in 2015.Here are a few more examples of bad ads we took action against in 2016:Ads for illegal products Some of the most common bad ads we find online are ads promoting illegal activities or products. Although we've long had a policy against bad ads for pharmaceuticals, last year our systems detected an increase online. We disabled more than 68 million bad ads for healthcare violations, up from 12.5 million in 2015.Similarly, we saw more attempts to advertise gambling-related promotions without proper authorization from regulators in the countries they operate. We took down more than 17 million bad ads for illegal gambling violations in 2016.17M ads removed for illegal gambling violationsMisleading adsWe don't want you to feel misled by ads that we deliver, so we require our advertisers to provide upfront information for people to make informed decisions. Some ads try to drive clicks and views by intentionally misleading people with false information like asking, “Are you at risk for this rare, skin-eating disease?” or offering miracle cures like a pill that will help you lose 50 pounds in three days without lifting a finger. In 2016, we took down nearly 80 million bad ads for deceiving, misleading and shocking users.Bad ads on mobileIf you’ve ever been on your phone and suddenly, without warning, ended up in the app store downloading an app you’ve never heard of, a “self-clicking ad” could be to blame. In 2015, we disabled only a few thousand of these bad ads, but in 2016, our systems detected and disabled more than 23,000 self-clicking ads on our platforms, a huge increase year over year.Ads trying to game the systemBad actors know that ads for certain products—like weight-loss supplements or payday loans—aren’t allowed by Google's policies, so they try to trick our systems into letting them through. Last year, we took down[...]



Viewability is vital for publisher business growth

2017-02-06T10:36:53.153-08:00

In the fourth article of the #SuccessStack, we explore viewability and its increasing importance in retaining and growing ad revenues for your publishing business. We’ve recently received a lot of questions on viewability from our AdSense publisher community, so this post should answer the most frequently asked ones.What is viewability?Media Rating Council (MRC) and IAB standards state that a display ad is counted as viewable when at least 50% of the ad is within the viewable space on the user’s screen for one second or more.Why is it important for your ad revenue? An ad served doesn’t necessarily equal an ad viewed, and digital advertisers and publishers are catching onto this as the industry shifts toward valuing viewable rather than served impressions. This is because ads that are considered viewable have a higher chance of being seen and are more likely to engage an advertiser's target audience.As a result, more savvy advertisers are paying closer attention to ad viewability and it is increasingly becoming a factor in their decision making around ad spend.If an ad isn't seen, it can't have an impact, change perception, or build brand trust. That's why measuring viewability matters. For AdSense publishers, this means that increased viewability may encourage greater investments from advertisers.Let’s get startedBefore you get to work on increasing viewability, make sure you choose the right tool to give yourself the best possible potential earnings. To help you with this, be sure to schedule a free consultation with one of our experts who can help you to choose the right solution for your business.How can you increase the viewable impressions delivered by your site? 1. Put ad units just above the fold.Interestingly, ads placed just above the fold of a web page produce higher viewability metrics than those at the top of the page. Try horizontal ad unit sizes, e.g. 320x100 for optimal increase in viewability metrics. It’s important to note that it's against the AdSense ad placement policies to place a 300x250 ad unit above the fold on mobile pages, so be sure to place those larger ad sizes below the fold. Bonus tip: Switch 320x50 for 320x100 ad units.Replacing your 320x50 ad units with 320x100 on your mobile device can improve viewability and potentially increase earnings. Revenue per thousand impressions (RPMs) tends to increase when you move to the larger mobile banner ad. This is because using the 320x100 ad unit allows both the 320x50 ad and the 320x100 to compete for the same ad space, doubling the fill-rate competition. It’s best practice to put the ad just above the fold as mentioned above, which could further boost your revenues.2. Use mobile-friendly ad formats.Mobile is becoming an ever more important part of online ad sales. Here are three mobile friendly ad formats to try:Use large high impact ad units such as the medium rectangle (300x250), large rectangle (336x280) and large mobile banner (320x100) to get the best results. The first two work well on desktop and mobile (below the fold), with the third being designed specifically for mobile. AdSense also offers two kinds of page-level mobile ad formats, anchor ads and vignettes. Both are designed to increase mobile viewability. Once you’ve implemented the tips above, you can find even more advanced best practice viewability tips in this infographic. [...]



Introducing “Ad balance” - focus on your best-performing ads

2017-01-17T14:41:55.305-08:00

Over the last few weeks you may have noticed the Ad balance subtab under My ads. This new AdSense feature will give you more control to create a great ads experience for your users.

Ad balance lets you reduce the number of ads you show to your users. Finding the right balance between the number of ads you show and the user experience on your site can lead to better overall engagement with your content. With Ad balance, you’re able to see how changes in the volume of ads you show affect your earnings, and find the balance that makes the most sense for you and your users.

By only showing your best-performing ads, you may see a minimal drop in your earnings. However, these changes may result in an overall earnings increase, since an improvement of the user experience often leads to users staying longer on your site and engaging with more of your content*.

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Ad balance is the first example of a Lab that's being made available to all publishers. Those of you who had the Show fewer ads lab enabled have been automatically moved over to Ad balance**. Thank you for trying it out!

To learn more about this new feature, please visit the Help Center.

We’d love to hear what you think about Ad balance. Please leave your feedback within your AdSense account by clicking send feedback.

Posted by:
Dongcai Shen, Software Engineer
Rikard Lundmark, Software Engineer
Spandana Raj Babbula, Software Engineer

*We don’t guarantee any specific results. And, just as a reminder, you’re responsible for the content and layout of your site.
**Find out how you turn this feature on and off and make changes to your settings in the AdSense Help Center.
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Meet the new AdSense user interface

2017-02-06T10:40:24.957-08:00

Editor's Note: This post was originally published in October 2016 and has been updated with the most recent product announcement. Over the coming weeks, when you log in to your AdSense account, you'll be automatically taken to the new User Interface (UI). You will no longer be able to opt-out of the new UI.Thank you to the more than 500,000 publishers who switched to the new UI over the last few months. Your feedback has been invaluable in launching the new UI to all of our users.----Posted October 13, 2016The new AdSense user interface (UI) is here. Over the last year, our product team has been hard at work bringing Material Design principles to AdSense. This new UI highlights the information that’s relevant to you on a personalized homepage and streamlines navigation.Over the next few weeks we’ll be offering the new UI to AdSense publishers.  All you’ll need to do is opt in when you log in to AdSense: What’s new?A fresh new look & feel. We're adopting Material Design principles with a completely redesigned homepage and menu. We’ll roll out further improvements throughout the product soon.A great new homepage. All the information you need, right where you need it. We've organized your homepage into a stream of interactive cards. You can pin your favorites to the top of the stream, and arrange your homepage just the way you’d like.A streamlined new menu. We’ve brought everything together in a new left hand menu.We’ll continue to improve and refine AdSense over the coming months. While we’re making these improvements, you’ll still be able to find all the content and features that you’re used to–right where you expect them.Opt in through the AdSense interface to try it for yourself, and let us know what you think in the feedback tool.Posted by: Andrew Gildfind, Daniel White & Louis CollardFrom the AdSense Product Team [...]



Other sites are using my ad code. What should I do?

2017-01-03T09:32:15.998-08:00

Hello AdSense Publishers, if you are seeing sites on your performance reports or under your sites list that don’t belong to you, this post is for you!First off, you are not under attack. Although you may feel some alarm seeing another site show up in your account, there's nothing to worry about. The most common scenario is another site has copied your site code and pasted it onto their site, also copying the ad code in the process. Since your publisher id is still in the ad code, the new site will now appear in your account.To address this you’ll want to make two quick changes to your account.Verify which sites in your account are yours.Sign in to your AdSense account.Click Settings in the sidebar. In the dropdown, select My sites.In your site list, locate the site you want to verify and click the Down arrowNext to "Verified site", turn the switch on 2. Once verified, enable site authorization. Site authorization is an optional feature that lets you identify your verified sites as the only sites that are permitted to use your Google ad code. Click Settings in the sidebar.In the dropdown, select My sites.On the "Manage sites" page, click More Click Site authorization.Next to "Only authorize my verified sites to use my ad code", turn the switch on Click Save. Your changes should take effect within 48 hours.Once your sites are verified and site authorization is turned on, ads will still show on the unverified site(s), and impressions and clicks will be recorded. However, advertisers will not be charged, and you won't receive any earnings for that site. Any policy violations that occur on these sites also won’t count against you. The URLs will still show up in your list of sites so you are aware of who else is using your ad code. The sites may also still show in your performance report in order to keep a definitive record of activity. If you are seeing the sites in your reports but don’t want to, consider setting your report type to “Verified Sites” to ensure you are only seeing data related to your verified sites. More on managing your sites here.Post by Brandon Canniff, AdSense Support Specialist [...]



How to optimize your Adsense ad placements for mobile users

2016-12-19T10:01:39.578-08:00

This is the final guest post from AdSense publisher Brandon Gaille. Brandon has built his small business marketing blog, BrandonGaille.com, to over 2 million monthly visitors in less than three years. He’s featured as our guest blogger to share insights and tips from his personal blogging experience to help AdSense publishers grow earnings. If you’re new to AdSense, be sure to sign up for AdSense and start turning your #PassionIntoProfit. Every year more people are using their phones and devices to browse web pages. In 2013, mobile made up only 17% of web traffic. In 2016, this number has risen to over 38%. Within the next couple of years, mobile traffic will easily surpass 50%.This is why you need to take time to optimize your AdSense ads for mobile traffic. Although you can easily grab a responsive AdSense ad unit, there are more ways to optimize your ad units for mobile. It may be the easiest way, but I’ve found that the easy way usually does not always produce the best results. I’ve tested the responsive ad units on my blogs against manual optimization, and the results were staggering.The manual optimization of my ads produced a 54% increase in my AdSense revenue.Here’s what I learned from the tests I ran:#1 A large mobile banner at the top of the page earned the most money on my siteThe highest producing location was below the title of a post and above the first paragraph. It’s important to know that  AdSense amended their policy on ads above the fold on mobile devices, and you can no longer use the 300x250 ad above the fold on mobile.#2 Hide the sidebar ads in tablets and mobileThe sidebar is going to be pushed down to the bottom of the post when it is viewed in mobile. This is essentially banishing any ads in the sidebar to no man’s land. Most premium WordPress themes will allow you to turn off ad spots in the sidebar. This will allow you to drop in an additional AdSense ad into the post to get maximum monetization from mobile.#3 The best ad grouping was top, middle, and bottomOut of all the mobile ad groupings, this one easily produced the most revenue for me. The grouping was made up of one 320x100 ad and two 250x250 ads. The first ad was below the title and above the first paragraph. The second ad was placed after the 6th paragraph of the post. The final ad was placed at the end of the post.In addition to mobile optimization, I applied four AdSense optimization strategies, which resulted in an overall revenue increase of close to 300%.  Whether you are making $500/month or $5000/month, a 300% increase can make a huge impact on your yearly earnings.Go here to read all of my “5 AdSense Optimization Strategies that Will Increase Your Earnings.”Posted ByBrandon GailleBrandon Gaille is an AdSense publisher. You can learn more about Brandon at BrandonGaille.com and listen to his popular blogging podcast, The Blog Millionaire.If you’re new to AdSense, be sure to sign up for AdSense and start turning your #PassionIntoProfit.  [...]



Find out if you should go programmatic

2016-12-14T10:22:26.205-08:00

In the third part of the #SuccessStack, we take a look at programmatic ad sales. This article will give you the tools to decide whether programmatic may be the right route for you to grow your publishing business.What is programmatic?Originally, digital ad sales required you to go out and sell your ad space direct to advertisers. If they liked the price they agreed to the sale. If not, they may have negotiated with you. All this took time, required advanced bookings, and necessitated a lot of leg work on both sides.Programmatic advertising takes your digital ad inventory and matches it to buyers looking for the ad space you offer, doing the selling for you. It uses software and algorithms as a go between, increasing ad revenues through a bidding system where the highest paying buyer’s ad is chosen for each space.The easy way to try programmaticFor most publishers, the easiest and most effective way to try programmatic ad sales is to use an automated ad network like AdSense to sell their ad inventory. This means you don’t have to worry about generating direct sales or any high-touch manual optimizations of your ad sales. The AdSense platform will find advertisers for you from AdWords and other Google advertisers and accept bids on your behalf, automatically selling your ad units for the highest possible price and placing the winning ad in that spot.Programmatic advertising 2.0If you’re a larger publisher who has a significant amount of direct sales or needs to manage their ads at a granular level to avoid conflict, you may need a more advanced programmatic solution. DoubleClick Ad Exchange is for publishers looking to go beyond the basics of programmatic advertising. You’ll be able to access a wider pool of advertisers, agencies and ad networks to tap into advertising markets beyond Google advertisers. In addition to expanding demand, Ad Exchange provides publishers with advanced Programmatic Direct tools to help grow your business. But it’s important to know, you’ll also be required to manage more manual inputs and adjustments, so it’s not ideally suited for every publisher. Consider your next stepIf you’re thinking about what you should do next, you might begin with this short quiz to help you decide which is the correct next step for your business and programmatic advertising.Ready to take the plunge?Make sure you choose the right tool to give yourself the best possible potential earnings. To help you with this, arrange a free consultation with one of our experts who can help you to choose the right programmatic solution for your business.Posted by Jay Castro, from the AdSense team [...]



Three ways to grow ad revenue this holiday season

2017-02-06T10:35:02.867-08:00

A staggering $6.9 billion was spent on mobile digital ads in Q4 2015. In this second installment of the #SuccessStack, learn how you can claim your share of advertising budgets spent this quarter and grow your revenue.Tip 1: The early bird catches the wormDoes it feel like the holiday season gets bigger and starts earlier every year? You’re not wrong. This year Black Friday set a new record with over $3 billion in online sales. The entire holiday shopping season has evolved into a truly multi-month, online affair.Take advantage of the holiday ad spending spree by placing ads on your site. A good first step is to choose the right tool to sell and manage ads on your site. Then, make sure your available ad space is optimized and mobile friendly. Finally, when the holiday season is in full swing, you can use experiments to measure and improve your use of ad space further.Tip 2: Tailor your content to what users are looking forThe holiday shopping season creates big opportunities for AdSense publishers. According to Luth Research*, the way people search when shopping becomes more niche as they move closer to buying an item. For example, individuals may start their shopping journey with search terms like “gadgets for men” or “laptops” but finish a few weeks later with searches for specific models or screen sizes.To capture audience attention and increase your ad impressions, build a content strategy that taps into this insight. Try creating content that taps into each stage of the buyer journey like gift inspiration articles for those early stage “i need ideas” moments, and product comparison content for those “i want to know” moments before users make a purchase decision. To help you make the most of these moments check out our guide to help you draw the crowds to your site.Tip 3: Use the right advertising partnerPartner with an ad network that can help you earn more during this peak advertising period. AdSense, with its access to millions of Google AdWords advertisers offers an easy, profitable and low touch advertising solution.Already an AdSense user? Enjoy an expert consultation to walk you through DoubleClick’s suite of tools to help you manage and optimize the ad inventory on your site. It could help you grow your revenues even further this holiday season.*Google/Luth Research, U.S. Google partnered with Luth to analyze the digital activity of its opt-in panel participants. The data was analyzed between April and Aug. 2016. [...]



How to earn more money with AdSense by decreasing your bounce rate

2016-12-12T06:00:03.132-08:00

This is the fourth of five guest posts from AdSense publisher Brandon Gaille. Brandon has built his small business marketing blog, BrandonGaille.com, to over 2 million monthly visitors in less than three years. He’s featured as our guest blogger to share insights and tips from his personal blogging experience to help AdSense publishers grow earnings. If you’re new to AdSense, be sure to sign up for AdSense and start turning your #PassionIntoProfit. Google Analytics defines bounce rate as the percentage of single-page sessions, which essentially means the people that left your site after seeing only a single page. When your bounce rate is high, it also means that your AdSense ads may not be seen by a large percentage of your audience.Over the years, I've researched this topic many times over in an effort to constantly decrease the bounce rate of my sites and my clients’ sites. Through countless hours of A/B testing and deep analytics research, I was able to identify 25 tactics that consistently reduced the bounce rate.The great thing about most of these tactics is that they usually only take a matter of minutes to incorporate, and you can start seeing results the next day.#1 Do not use more than 7 sentences per paragraphYou never want to block too much text together. One really long paragraph can easily overwhelm your visitors and lead them to hitting the back button.Most bloggers write their posts on a desktop or laptop computer. From a computer, the occasional 12 to 15 sentence paragraph does not look too intimidating. However, over 50% of my blog visitors are using their phones to read the posts on my site. On a phone, these long paragraphs will fill up the entire screen and add to your bounce rate.I like to break up my paragraphs into different sizes. This can make the text of a post visually stimulating, which can turn scanners into readers.Using an occasional single sentence paragraph will speed up the flow of article and add some nice white space.#2 Keep your column width between 700 and 800 pixelsThere have been many big name bloggers that have been considering ditching the sidebar. Although the sidebar does not get as many clicks as it once did, this is largely due to the increase in mobile traffic.A post without a sidebar will have a column width well beyond 800 pixels. This is going to make your content look very long on a desktop computer. The ideal width for engagement is 700 pixels, which will allow between 80 and 90 characters per line.Smashing Magazine did a study on the typographic design patterns in websites. When they looked at a segment of websites with the highest engagement, they found the majority of these sites had between 75 and 90 characters per line.Source of image: Smashing Magazine#3 Organize your content with headers and sub-headersBased on reviewing heat maps of million and millions of page views, I’ve found that visitors of blog posts are made up of a mix of readers and scanners. To be precise, the results showed that 40% are readers and 60% are scanners. The readers start by reading the introduction paragraph, and the scanners scroll through the entire post. The scanners consistently stop scrolling to read each header and sub-header.For the readers, most bloggers are pulling them into the post with a great introduction. However, the vast majority fail to create compelling headers. The easiest type of post to break into headers is the list post. For example, “13 Habits that Lead to Success.”Each habit should be turned into a bold header and be able to stand alone as its own title. The goal here is to create thirteen compelling titles. Each title is designed to grab the reader’s attention and driv[...]



How to choose the right ad tools for your site

2016-12-13T12:21:26.177-08:00

Welcome to the #SuccessStack, a new series of articles designed to help you:Access Google’s large network of advertisers Grow your publishing business Earn more from the ads on your siteThis first article can help you choose the right tools to sell and manage the ads on your site.AdSense: Get started with easy access to Google’s network of advertisersWho it’s for: Publishers looking for a smart and easy-to-use tool to optimize their ad space and revenue. What it does: AdSense makes it easy for you to place, manage and earn revenue from ads on your site. With AdSense, Google is your advertising sales team, bringing you ads from millions of advertisers using AdWords and other Google advertising programs. AdSense includes simple and easy controls to help you get started with earning money from ads, but it also does a lot of work behind the scenes to help you make more money. It’s a bit like an automatic car -- it removes some of the manual adjustment, allowing you to cruise along with less effort. You still need regular “tune ups” to get optimal performance, but you won’t need to shift gears all the time.DoubleClick Ad Exchange: Control who gets programmatic access to the ads on your site with advanced featuresWho it’s for: Publishers who require a more granular control over their inventory and who have the resources and expertise to manage ongoing optimizations. This product is suited to publishers with yield management expertise and those who have need for advanced features like Programmatic Direct. What it does: DoubleClick Ad Exchange gives you real-time access to the largest pool of advertisers. This means that in addition to AdWords advertisers, you can also access major ad networks and agencies. A major difference between DoubleClick Ad Exchange and AdSense is that AdSense does a lot of the technical settings and optimization work for you, such as automating the sale of all your ad space to the highest bidder. With DoubleClick Ad Exchange, you can control these adjustments yourself and control exactly how your inventory is sold. As an example, DoubleClick Ad Exchange allows you to choose which ad space is for public sale and which is reserved for private auctions. This increased amount of user input is necessary for you to get the best results from DoubleClick Ad Exchange. Another important distinction is that the AdSense demand is majority AdWords advertisers, whereas DoubleClick Ad Exchange pulls demand from multiple sources. You can see the full list of differences at our help center. DoubleClick For Publishers: Scale your advertising business Who it’s for: Publishers who are looking for a tool that has AdSense or Ad Exchange built in, along with lots of useful features to help them, schedule, deliver and measure their ad inventory regardless of how they sell it, to networks, programmatically or through their own direct sales teams. What it does: DoubleClick for Publishers is a single platform that allows you to manage and deliver all of your web, mobile, and video advertising across all your sales channels. It doesn’t come with it’s own ads, but rather helps you scale your ads business by managing your ad sales across a variety of ad networks such as AdSense, ad exchanges like DoubleClick and direct advertising partners. You can get started with the small business version right away for free, or talk to us about integrating with the premium, paid version that is built for large organizations with sophisticated ad sales teams.Both versions have a simple interface, lots of great tools, built-in revenue optimization, and Google powered ad delivery to provide a simple, worry-free w[...]



How to create better blog titles that can drive more traffic to your ads

2016-12-06T09:42:58.563-08:00

This is the third of five guest posts from AdSense publisher Brandon Gaille. Brandon has built his small business marketing blog, BrandonGaille.com, to over 2 million monthly visitors in less than three years. He’s featured as our guest blogger to share insights and tips from his personal blogging experience to help AdSense publishers grow earnings. If you’re new to AdSense, be sure to sign up for AdSense and start turning your #PassionIntoProfit. Over the past three years, I’ve crafted titles for over 5,000 blog posts and have received over 58 million unique visitors to date. With that many titles and that much traffic, it’s allowed me to identify what types of titles get the most traffic.The title of your page or blog post will play one of the largest roles in how much traffic you receive. From my extensive experience, a really great title can move your blog post dis and increase the number of social shares by over 300%.The bottom line is… If you fail to write a compelling title that gets people to click, then your post is doomed to wallow in mediocrity.Here are a few title optimization tactics that have proven to drive the most traffic.#1 Place a number at the beginning of your titleIf you have a list formatted post, then you need to be using numbered titles every single time. Titles that begin with numbers are proving to drive traffic. This is largely due to the increased consumption of users reading list posts more than any other type of blog post. A list post typically has anywhere from seven to forty key points, which are listed out numerically.This makes it really easy for anyone to scan through the big takeaways and decide whether to dive deeper into the article. When people see the number 13 at the beginning of the title, they know they can scan through all 13 key points in a matter of seconds.A numbered title paired with a list post will drive more clicks to your post and list style posts have one of the highest engagement rates. Posts with more clicks and higher engagement often are rewarded by becoming more discoverable to users.Here are a couple of examples of numbered blog titles:11 Tools to Create Share-Worthy Content17 Incredible Social Media StatisticsI recommend crafting numbered blog post titles for more than half of your posts.A Conductor study on headline preferences also backs up what I’ve found to be true on my blog.#2 The odd number gets 20% more clicks than the even numberAlthough no one has figured out exactly why this happens, the odd numbered titles get more clicks than the even numbered titles. Here’s an example.Odd Numbered Title: 11 Keys to Earning More Money on AdsenseEven Numbered Title: 12 Types of Ads that ConvertBefore you hit publish on the blog post titled, “8 Crazy Ways to Double Your Ad Revenue,” take a moment to either add one more tip or remove the least valuable tip. This will allow you to capitalize on the extra twenty percent of clicks by having an odd numbered title.Learn more about creating better blog titles from my blog and read all of the “17 Ways to Create Catchy Blog Titles That Drive Traffic.”Posted ByBrandon GailleBrandon Gaille is an AdSense publisher. You can learn more about Brandon at BrandonGaille.com and listen to his popular blogging podcast, The Blog Millionaire.If you’re new to AdSense, be sure to sign up for AdSense and start turning your #PassionIntoProfit.  [...]



Put your users first with the four S’: Speed, Scroll, Style, Simple

2017-02-06T10:37:45.040-08:00

We’re all consumers of web content. Yet as content creators it can be easy to forget what we need as users. But don’t worry, you’ve got this, and we’ve got you covered with just four S’. If you’re new to AdSense, be sure to sign up today and start turning your #PassionIntoProfit. 1. Speed We all know how frustrating it is when a page takes forever to load. We twiddle our thumbs and look from side to side. And after just three seconds, we bounce.But somehow publishers aren’t responding to this primal need that we all know as users.According to Google's research from the Mobile Speed Matters report, the average load time for mobile sites across the web is 19 seconds. This is a LONG time. Usain Bolt can run 200m in 19.9s - think of what your users can do with a tap and a swipe.But how does this impact me? Well, the report also states that…53% of mobile site visits are abandoned if pages take longer than 3 seconds to load.Publishers whose mobile sites load in 5 seconds earn up to 2x more mobile ad revenue than those whose sites load in 19 seconds. By now we think you’re sold on speed. So what’s next?Understand your site’s speed with these resourcesPageSpeed Insights Web Developer Kit Consider one of the following quick fixesAsynchronous loadingLazy LoadingAMP Get our mobile web speed toolkit and...Measure your site’s performanceAssess the different components impacting speedPrioritize the order your site loadsTest, remeasure and repeat to improve your site speed2. ScrollThe magic scroll. It’s an infinite, endless, perfectly loaded stream of content. There’s no need to click, to wait for a page to load, to navigate to that tiny ‘next’ with your giant thumb. It’s all right here, content, just waiting for you to consume it.There are, of course, a few caveats before developing an infinite scroll. Like almost everything online, this isn’t a one size fits all solution. Infinite scroll is great for ...UGC publishers with constantly evolving content - think Tumblr, Facebook, Pinterest.Sites with lengthy articles or tutorials. No one wants to click ‘more’ or ‘page 2’ anymore. It’s just too dang hard. Publishers using a slideshow with pagination. Consider a lazy loaded infinite scroll instead. Users love it. Publishers considering mobile first (aren’t we all?!).Watch out for … Crawler errors & SEO impact and check out this article for creating a search friendly infinite scroll. 3. Style Style should never be an afterthought. You and your users want to interact with something that looks good and feels good. There are two primary components to style: content style & ad style. First: Content Style Great websites are able to maintain a consistent style  across pages and platforms. Consistency gives users a sense of familiarity when interacting with your content. Choose a color scheme and stick to it Choose a layout and stick to it Choose a theme and stick to it We can’t stress this enough - stick to it. As the industry continues to migrate towards a mobile first perspective, consistency across device types and platforms becomes increasingly important. Responsive web design enables your site to adapt to various device sizes without changing the overall look and feel or compromising user experience. If you're up for the challenge, check out more on responsive design. Second: Ad Style In the internet of yesteryear it was nearly impossible to monetize without stripping a site of what made it beautiful. Th[...]



How to earn money blogging with AdSense

2017-02-06T10:37:54.882-08:00

This is the first of five guest posts from AdSense publisher Brandon Gaille. Brandon has built his small business marketing blog, BrandonGaille.com, to over 2 million monthly visitors in less than three years. He’s featured as our guest blogger to share insights and tips from his personal blogging experience to help AdSense publishers grow earnings. If you’re new to AdSense, be sure to sign up for AdSense and start turning your #PassionIntoProfit. Blogging is one of the easiest ways to build a residual income with Google AdSense. However, most bloggers are doing it the wrong way, and that’s keeping them from growing their earnings to a whole new level. Today, I’m going to share with you the four pillars that helped me build my blog traffic to over 1 million monthly visitors in less than 18 months after my first blog post.My blogging success story is rather unique. For most of my thirties, I was mentally and physically disabled because of damage done by a small pituitary brain tumor. I was fortunate enough to find a doctor that identified the right combination of medicine to bring me back from the depths of nowhere. My mental cognition was regained a mere months before my pregnant wife was diagnosed with stage 3 breast cancer. I was able to be there for my wife. Our first son was born healthy, and my wife officially beat cancer two months later.The fear of our health problems returning led me down the road of creating a blog. One of my top skills is reverse engineering successful systems and rebuilding them into a more productive system. Before my health was ravaged, I had built several multi-million dollar companies on the back of this unique skillset.Before I made my first blog post, I spent six months researching the blogs that received the most traffic from Google organic search. I identified the specific tactics from over 70 high traffic blogs. Then I ranked the tactics by the most productive, and I eliminated the bottom 80%. This is what I built my blogging system upon. Within four months of launching the blog, I had surpassed 100,000 monthly visitors. Today, my blog receives over 2 million monthly visitors.Here are the four pillars that my system was built upon:Pillar #1 – Keyword researchMost amateur bloggers fail miserably at keyword research. The reason for this is because they are overwhelmed by all of the data, and they are usually using the wrong tools. I will be breaking down my simple system for identifying keyword phrases that serves as the topic and title for future blog posts. This will allow you to blog with a purpose. And that purpose is to create blog posts that consistently produce organic traffic.Pillar #2 – Compelling blog titlesYou can write an epic 4000 word post, and it can doomed for failure because of a poorly chosen title. The post title is a very important part of the post, and often overlooked. I’ll be revealing my Perfect Title Formula, which will allow you to craft blog headlines that drive a ridiculous amount of traffic and social shares.Pillar #3 – Engaging content Over the last three years, I’ve perfected my blog’s ability to engage new visitors. The average visitor spends 5 minutes reading one of my blog posts. I will be sharing the eleven techniques that I apply to my blog posts to achieve absolute engagement.Pillar #4 – Getting High Quality LinksThe key to remember here is quality over quantity. Do not waste your time chasing low quality links or adding your blog to a directory. There are two strategies that work better than everything else, and I will show you exactly[...]



Why (and how) you should utilize your online community

2016-11-14T07:00:07.384-08:00

Publishing experts provide even more value to their readers by using backlinks to direct them to useful sites that expand on points made, inspired the content/research, or offer alternative looks at the industry.

Friendly shout outs boost your online image, and encourage the rest of the community to also view and engage with your site.


Link up

If you have an idea for a piece of content from another author or are sharing someone else’s article on your site, it’s important to link back to the original owner. Basically, make sure to give credit where credit’s due. By including a backlink (or inbound link), the original owner’s analytics will track what portion of their online traffic came from your site. Chances are, they may even return the favor later on by linking to your shareworthy content.

Promote Yourself Indirectly

The best way to encourage other publishers to direct their readers to your site is to provide high-quality, unique content. Inbound links such as these are valuable to you because they send out organic signals to search engines about the naturally derived credibility of your site. Establishing a reputation for inspiring, timely content is your best tool for continued success and traffic.

To learn more about familiarizing your audience with your brand, check out the AdSense Guide to Audience Engagement.


Posted by Jay Castro
Audience Development Specialist
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Global Spotlight: Converting pageviews into revenue

2017-02-06T10:43:47.912-08:00

Welcome back to our Global Spotlight on India, a nation with a population of over 1 billion people and 22 official languages (not including English) which for current AdSense publishers, this presents an opportunity to grow your audience globally.The Global Spotlight is a series of blog posts that can help educate, inspire, and provide you with insights into how you can grow your business and share your content in emerging markets.Our last spotlight shared insights on why you should cater to mobile first users.  Now that you have a site optimized for mobile users and with  high quality, relevant content, here’s how you can convert your traffic into revenue and turn your #PassionIntoProfit.First, deliver more viewable impressions to get your ads seen. Measuring viewability is extremely important, because if an ad isn't seen, it can't have an impact, change perception, or build brand trust. Here’s a few ways to boost ad viewability on mobile devices:Replace 320x50 ad units with 320x100 Move ads at least 150 pixels away from content to cut accidental clicksUse page-level ads designed for mobile devices. More on page levels belowLearn more tips on boosting mobile ad viewability in this blog post.Second, choose the right mobile ad sizes: medium rectangle (300x250), large rectangle (336x280), large mobile banner (320x100), and rectangular responsive ad units. They tend to get the best results.Third, use page-level ads. You’ve heard this from us before haven’t you? Page-level ads are a family of ad formats that offer a new and innovative way to help you earn money from your mobile content. They’re designed to automatically show the right mobile ad format at the right time - potentially increasing your earnings without interfering with your users’ mobile experience.There you have it, our 3-step strategy to help you expand, or start, your site in India. Do your researchUse Google’s research toolsUnderstand the users in IndiaApply your micro-moments strategyGo mobile or don’t go at all. And make it fast. Understand how mobile devices are usedIncrease your page speedLeverage Google’s mobile resourcesConvert page views into revenue Optimizing for viewabilityUse the right ad sizesTry Page-level adsDo you want to hear more from us about successfully monetizing your content in India? We regularly host live Hangout on Air sessions to talk through best practices and ways to grow your business. Be sure to register for our next live session on November 17th.If you’re new to AdSense, turn your #PassionIntoProfit today and sign up for Google AdSense. Be sure to follow AdSense on Twitter to learn more tips on optimizing your account and stay tuned for more posts from our Global Spotlight series in the future!Posted by Jay Castro, from the AdSense Team [...]



Global Spotlight: Catering to mobile first users in India

2017-02-06T10:44:06.513-08:00

This week we are shining our AdSense Global Spotlight on India, a nation with a population of over 1 billion people and 22 official languages (not including English). For current AdSense publishers, this presents an opportunity to grow your audience globally. The Global Spotlight is series of blog posts that can help educate, inspire, and provide you with insights into how you can grow your business and share your content in emerging markets. Our last spotlight shared insights on how to capture the opportunity in India by sharing tips on how to research your potential audience in India. Research is an important first step because when you know what users are talking about, you can participate in the conversation.Today we want to talk about why you should cater to mobile first users.It’s no longer breaking news, our world has shifted to mobile. This shift has been quick, and users expectations for great mobile experiences has increased even more quickly. A website that simply loads on a mobile device is no longer enough. To keep users engaged, mobile sites must be fast and relevant. You’ve learned in our previous post that India is projected to have 570M users online by 20201, and more than half of those users will be accessing the internet via a smartphone. Since hundreds of millions of users in India will only access the internet via a mobile device, it’s important to think like a user, and think mobile first. First, understand how users interact and use their mobile devices. The study “How People Use Their Devices” dives into three different categories of use cases:What does device usage look like in an average dayWhat we do on our devicesHow we search across devicesSecond, increase your mobile page speed. For users in India, it’s important to reduce the size of your pages. To reduce the size of your pages, target 50 or fewer requests and 1,000 or fewer bytes to optimize load time. You can also compress and select efficient images, and prioritize download of visible content. Lastly, consider AMPlifying your site for lightning speed. These are all key in winning mobile micro-moments. Check out the Mobile Web Speed Toolkit released by DoubleClick to help you optimize the speed of your mobile site. Third, leverage the many resources available to go mobile.Test my sitePrinciples of mobile site designBuilding websites for multi-screen consumersAdSense multi-screen guidelinesFind a multi-screen vendorOptimize your content for mobile usersWhat are you waiting for? Get out there and grow your site in India. While you’re at it, be sure to turn your #PassionIntoProfit today by signing up for Google AdSense.Tomorrow we’ll be sharing more tips so stay tuned or check out the other posts from our Global Spotlight series! Don’t forget to mark your calendar and register for our next live Hangout on Air session on November 17th. We’ll be talking through best practices and ways to grow your business.  Posted By: Jay Castro, from the AdSense teamFootnotes1. eMarketer, Worldwide Internet and Mobile Users: eMarketer’s Updated Estimates and Forecast for 2015–2020, October 11, 2016 [...]



Global Spotlight: India presents big opportunities for publishers

2017-02-06T10:44:14.294-08:00

More and more users from all over the world are gaining access to information online. For current AdSense publishers, this presents an opportunity to grow your audience globally. Our Global Spotlight series is designed to help educate, inspire, and provide you with insights into how you can grow your business and share your content in emerging markets. Our last spotlight shared insights on how to capture the opportunity in Indonesia. This week, we turn our lens on India, a nation with a population of over 1 billion people and 22 official languages (not including English). Check out our last post on how and why you should create content in Hindi. Expanding your content strategy to India may spice up your earnings. Not only does India deliciously produce over 70% of all the world’s spices, but according to eMarketer, it’s on pace to add more new mobile phone users than any other country in the world. Projections say that India will have 570M users online by 20201, and more than half of those users will be accessing the internet via a smartphone. This explosion in online user growth has been estimated by eMarketer to result in more than a 3x growth in online ad spend in India ($700M in 2015 and forecasted to be $2.5bn by 2020)2.  What does this mean for you?  A big opportunity to expand your business into India.In our next few blog posts, we’ll be sharing with you a 3-step strategy to start expanding your business to India, or building a new site for an Indian audience. The first step has 3 tips to get started. Use Google’s research tools to create relevant content. Learn the demographics of India’s population. Apply Google’s micro-moments to your strategy. If you’re new to monetization, sign up for AdSense and start turning your #PassionIntoProfit by adding AdSense ads to your site so you can focus on your content. After all, content is king. The first tip we’d like to look at is how and why you as publisher should do research.When you know what users are talking about, you can participate in the conversation. But the online world moves quickly, so if you want to keep the crowds coming back to your site, your content needs to move with it. First, use Google’s research tools to create relevant content. Start with Google Trends. You can pinpoint hot topics based on user search trends. height="413" scrolling="no" src="https://www.google.com/trends/hottrends/widget?pn=p3&tn=10&h=413" style="border: none;" width="750">Second, think with Google, literally. This article will help interpret the demographics of India’s population. Third, learn about Google’s micro-moments and apply them to your strategy. Don’t let another moment pass.  allowfullscreen="" frameborder="0" height="360" src="https://www.youtube.com/embed/cplXL-E1ioA?rel=0&controls=0" width="640">What do you think? Are you ready to grow your business in India? If so, why stop there? Around the world, people are using AdSense to help them do more of what they love. Turn your #PassionIntoProfit today and sign up for Google AdSense.Do you want to hear more from us about successfully monetizing your content in India? We regularly host live Hangout on Air sessions to talk through best practices and ways to grow your business. Be sure to register for our next live session on November 17th, 2016.Tomorrow we’ll be sharing the second part of our 3-step strategy on how to start expanding your[...]



Global Spotlight: The untapped potential for content in Hindi

2017-02-06T10:44:21.272-08:00

More and more users from all over the world are gaining access to information online. For current AdSense publishers, this presents an opportunity to grow your audience globally. Our  Global Spotlight series is designed to help educate, inspire, and provide you with insights into how you can grow your business and share your content in emerging markets.We’re happy to continue our Global Spotlight and bring you to India, a nation with the second largest population in the world and a large percentage of the population coming online for the first time.Think with Google published a thought provoking article titled Why Hindi Matters in the Digital Age and left us with a key takeaway: “With nearly 500M Hindi speakers in India and around the world, businesses that invest in Hindi content today stand to gain a whole new set of consumers tomorrow.”Today we’ll look at the untapped potential for original content that’s created in Hindi for a Hindi audience. This graphic, from the article Why Hindi Matters in the Digital Age accurately represents the opportunity to create Hindi content for Hindi speaking users.So if you have a large user base in India or if you’re looking to grow in this strategic emerging market, catering your content to Hindi speakers is key. Check out this infographic to learn more: Keen to start creating? Here’s three things you can do to start publishing Hindi content online:1. Create Hindi content that is unique and provides value to your users.You know the importance of doing your research to better understand the market, so use those same tools (Google Trends in Search and YouTube) to identify trending content for Hindi speakers: Entertainment, News, Jobs/Education, Sports esp. Kabbadi & Wrestling!. You can also see a selection of high quality Hindi content from fellow publishers at hindiweb.com. 2. Get a professional translation, or have a native speaker review content.If you plan to translate your site for Hindi speakers, ensure you provide high quality and accurate translations. Avoid auto-translation as it risks a low quality user experience. Check out these Webmaster Quality Guidelines to learn more.3. Use Devanagari script. Access up to 40 free, beautiful fonts for publishing your Hindi content and benefit from better indexing of your site. Select Devanagari script at Google Fonts to add fonts to your collection.Learn more about this opportunity and many others by joining our live Hangout on Air session on November 17th, 2016. We’ll talk through best practices and share ways for you to grow your business. Be sure to register here. If you’re new to monetizing your content in India, start turning your #PassionIntoProfit today by signing up for Google AdSense. In our next few blog posts, we’ll be sharing with you a 3-step strategy to start expanding your business to India, or building a new site for an Indian audience. In the meantime, check out the other posts from our Global Spotlight series. Posted by: Jatin Nagpal, from the AdSense team [...]



Best Practices to avoid policy violations

2016-11-30T09:28:29.489-08:00

We’re dedicated to providing additional transparency into our policy processes and hope that the recent blog posts have helped you understand specific policy triggers and the actions to take if you’ve violated a policy.  To further help you stay policy compliant, here’re 8 best practices to help avoid policy violations and keep your account in good standing.1. Don’t click on your own adsDon’t click your own ads, or ask others to click them. These kinds of clicks won’t count toward revenue and may get you suspended. Even if you’re interested in an ad or looking for its destination URL, clicking on your own ads is prohibited. Instead, use the Google Publisher Toolbar.2. Think like a user Make it easy for people to find what they’re looking for. Follow the Webmaster Guidelines to provide content that’s useful, interesting, and adds value. Immerse yourself into the user experience however you can. Try to discover the emotions that guide users’ behaviors and try to uncover their needs. 3. Keep it family-friendly and legal Review our guidelines about prohibited content and be sure you understand them. If you wouldn’t want a child or grandparent to see it, don’t put it on your site. We’ve made a commitment to our users, advertisers and publishers to keep the AdSense network family-safe. A general rule of thumb when it comes to our policies is: if you wouldn’t want to share this content at a family dinner, or view it at your boss’s office, you shouldn’t place AdSense code on it.4. Maximize content, not ads per page Create new, relevant, interesting content, and update it regularly. Also, be sure to maintain a good balance between ads and editorial content as it’s important to ensure that there’s always more content than ads on a page. 5. Avoid deceptive layoutsKeep ads away from games, slideshows, and other click-heavy content and don’t place them near images. Publishers may not use deceptive implementation methods to obtain clicks. This includes, but is not limited to: placing images next to individual ads, placing ads in a floating box script, formatting ads so that they become indistinguishable from other content on the page, formatting content so that it is difficult to distinguish it from ads and placing misleading labels above Google ad units.6. Create unique content Your content needs to create added value for your users. Focus on making content great – not duplicating it across pages. Unique and valuable content is what keeps users coming back to publisher sites. Everything you do as a publisher should be user focused, which primarily includes developing great content.7. Track your traffic Your traffic should be organic. Set up alerts using Google Analytics to quickly identify unusual traffic patterns. Many potential traffic quality problems can be addressed quickly by monitoring your own traffic. Traffic anomalies are often indicators of potential invalid traffic activity.8. Follow the Code of Implementation GuideAlways follow the Code Implementation Guide and don’t try to modify the AdSense code. If you run into a problem, visit the Troubleshooting page or contact publisher support. Thanks for taking the time to learn about Google ad network policy, processes, and best practices. Together, we can continue to make the web and advertising experience great.Posted by: Anastasia Almiasheva from the AdSense team [...]