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Preview: Inside AdSense

Inside AdSense



A look inside Google AdSense.



Updated: 2017-08-17T21:58:48.834-04:00

 



Helping publishers bust annoying ads

2017-08-08T17:48:59.279-04:00

Cross posted from The KeywordAt some point, we’ve all been caught off guard by an annoying ad online—like a video automatically playing at full volume, or a pop-up standing in the way to the one thing we’re trying to find. Thanks to research conducted by the Coalition for Better Ads, we now know which ad experiences rank lowest among consumers and are most likely to drive people to install ad blockers.Ads, good and bad, help fund the open web. But 69% of people who installed ad blockers said they were motivated by annoying or intrusive ads. When ads are blocked, publishers don’t make money.In June we launched the Ad Experience Report to help publishers understand if their site has ads that violate the Coalition’s Better Ads Standards. In just two months, 140,000 publishers worldwide have viewed the report."This report is great for helping publishers adapt to the Better Ads Standards. The level of transparency and data is incredibly actionable. It literally says here's the issue, here's how to fix it. I think it will be helpful for all publishers." Katya Moukhina, Director of Programmatic Operations, PoliticoWe're already starting to see data trends that can give publishers insights into the most common offending ads. Here's a look at what we know so far.It's official: Popups are the most annoying ads on the webPop-up ads are the most common annoying ads found on publisher sites. On desktop they account for 97% of the violations! These experiences can be bad for business: 50% of users surveyed say they would not revisit or recommend a page that had a pop-up ad.Instead of pop-ups, publishers can use less disruptive alternatives like full-screen inline ads. They offer the same amount of screen real estate as pop-ups—without covering up any content. Publishers can find more tips and alternatives in our best practices guide.Mobile and desktop have different issuesOn mobile the issues are more varied. Pop-ups account for 54% of issues found, while 21% of issues are due to high ad density: A mobile page flooded with ads takes longer to load, and this makes it harder for people to find what they're looking for.Most issues come from smaller sites with fewer resourcesOur early reporting shows that most issues are not coming from mainstream publishers, like daily newspapers or business publications. They come from smaller sites, who often don’t have the same access to quality control resources as larger publishers.To help these publishers improve their ads experiences, we review sites daily and record videos of the ad experiences that have been found non-compliant with the Better Ads Standards. If a site is in a “failing” or “warning” state, their Ad Experience Report will include these visuals, along with information about the Better Ad Standards and how the issues may impact their site.We encourage all publishers to take a look at their report. Here’s how.Gaining access to the reportThe Ad Experience Report is part of Google Search Console, which means you need to be a verified site owner to access it. You can either ask your webmaster to add you as an owner or user, or verify ownership yourself. Learn more.Understanding the reportIf your site has been reviewed and the status is “Warning" or "Failing," the report will show videos of the ad experiences that are likely to annoy or mislead your visitors. Click on desktop or mobile reports to see the specific experiences identified.Fixing the issues and requesting a reviewOnce you’ve identified the violating experiences, work with your ad ops and site design teams to remove the annoying experiences. After that, describe how you addressed each of the issues in the ‘Request review’ area and click ‘I fixed this’. You’ll receive a confirmation email saying your review is in progress. Learn more.Looking aheadOver the next few weeks we’ll begin notifying sites with issues. For even more insights on the types of sites and violations found, publishers can visit The Ad Experience Report API.The good news is that people don’t hate all ads—just [...]



Clarification around Pop-Unders

2017-07-11T13:00:42.339-04:00

At Google, we value users, advertisers and publishers equally. We have policies in place that define where Google ads should appear and how they must be implemented. These policies help ensure a positive user experience, as well as maintain a healthy ads ecosystem that benefits both publishers and advertisers.

To get your attention, some ads pop up in front of your current browser window, obscuring the content you want to see. Pop-under ads can be annoying as well, as they will "pop under" your window, so that you don't see them until you minimize your browser. We do not believe these ads provide a good user experience, and therefore are not suitable for Google ads.

That is why we recently clarified our policies around pop-ups and pop-unders to help remove any ambiguity. To simplify our policies, we are no longer permitting the placement of Google ads on pages that are loaded as a pop-up or pop-under. Additionally, we do not permit Google ads on any site that contains or triggers pop-unders, regardless of whether Google ads are shown in the pop-unders.

We continually review and evaluate our policies to address emerging trends, and in this case we determined that a policy change was necessary.

As with all policies, publishers are ultimately responsible for ensuring that traffic to their site is compliant with Google policies. To assist publishers, we’ve provided guidance on best practices for buying traffic.

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Introducing AdSense Native ads

2017-07-06T13:46:39.122-04:00

Today we’re introducing the new AdSense Native ads -- a suite of ad formats designed to match the look and feel of your site, providing a great user experience for your visitors. AdSense Native ads come in three categories: In-feed, In-article, and Matched content*. They can all be used at once or individually and are designed for:A great user experience: they fit naturally on your site and use high quality advertiser elements, such as high resolution images, longer titles and descriptions, to provide a more attractive experience for your visitors. A great look and feel across different screen sizes: the ads are built to look great on mobile, desktop, and tablet. Ease of use: easy-to-use editing tools help you make the ads look great on your site.Native In-feed opens up new revenue opportunity in your feedsAvailable to all publishers, In-feed ads slot neatly inside your feeds, e.g. a list of articles or products on your site. These ads are highly customizable to match the look and feel of your feed content and offer new places to show ads.Native In-article offers a better advertising experienceAvailable to all publishers, In-article ads are optimized by Google to help you put great-looking ads between the paragraphs of your pages. In-article ads use high-quality advertising elements and offer a great reading experience to your visitors.Matched Content* drives more users to your content Available to publishers that meet the eligibility criteria, Matched content is a content recommendation tool that helps you promote your content to visitors and potentially increase revenue, page views, and time spent on site. Publishers that are eligible for the “Allow ads” feature can also show relevant ads within their Matched content units, creating an additional revenue opportunity in this placement.Getting started with AdSense Native ads AdSense Native ads can be placed together, or separately, to customize your website’s ad experience. Use In-feed ads inside your feed (e.g. a list of articles, or products), In-article ads between the paragraphs of your pages, and Matched content ads directly below your articles.  When deciding your native strategy, keep the content best practices in mind.To get started with AdSense Native ads:Sign in to your AdSense accountIn the left navigation panel, click My adsClick +New ad unitSelect your ad category: In-article, In-feed or Matched contentWe'd love to hear what you think about these ad formats in the comments section below this post.Posted by: Violetta Kalathaki - AdSense Product Manager*This format has already been available to eligible publishers, and is now part of AdSense Native ads. [...]



AdSense now understands Urdu

2017-06-28T13:56:57.734-04:00

Today, we’re excited to announce the addition of Urdu, a language spoken by millions in Pakistan, India and many other countries around the world, to the family of AdSense supported languages.

The interest for Urdu language content has been growing steadily over the last few years. AdSense provides an easy way for publishers to monetize the content they create in Urdu, and help advertisers looking to connect with the growing online Urdu audience to reach them with relevant ads.

To start monetizing your Urdu content website with Google AdSense:

  1. Check the AdSense program policies and make sure your website is compliant. 
  2. Sign up for an AdSense account 
  3. Add the AdSense code to start displaying relevant ads to your users. 
Welcome to AdSense!



Posted by: AdSense Internationalization Team(image)



Building a better web for everyone

2017-06-07T15:05:20.874-04:00

Cross-posted from The Keyword The vast majority of online content creators fund their work with advertising. That means they want the ads that run on their sites to be compelling, useful and engaging--ones that people actually want to see and interact with. But the reality is, it’s far too common that people encounter annoying, intrusive ads on the web--like the kind that blare music unexpectedly, or force you to wait 10 seconds before you can see the content on the page. These frustrating experiences can lead some people to block all ads--taking a big toll on the content creators, journalists, web developers and videographers who depend on ads to fund their content creation. We believe online ads should be better. That’s why we joined the Coalition for Better Ads, an industry group dedicated to improving online ads. The group’s recently announced Better Ads Standards provide clear, public, data-driven guidance for how the industry can improve ads for consumers, and today I’d like to share how we plan to support it. New tools for publishers The new Ad Experience Report helps publishers understand how the Better Ads Standards apply to their own websites. It provides screenshots and videos of annoying ad experiences we’ve identified to make it easy to find and fix the issues. For a full list of ads to use instead, publishers can visit our new best practices guide. The Ad Experience Report “We’ve always put our users first and support the Coalition’s Better Ads efforts and standards. The report’s videos and screenshots are incredibly helpful and make the Coalition’s research actionable for our teams. We’re impressed with the level of detail and transparency Google is providing and commend this initiative.”- Troy Young, President, Hearst Digital Media As part of our efforts to maintain a sustainable web for everyone, we want to help publishers with good ad experiences get paid for their work. With Funding Choices, now in beta, publishers can show a customized message to visitors using an ad blocker, inviting them to either enable ads on their site, or pay for a pass that removes all ads on that site through the new Google Contributor. “Looking at the past few years, we’ve come to realize that to the rise of ad blockers has negatively impacted potential revenue across all of our properties, particularly in Europe. Funding Choices allows us to have a conversation with visitors using ad blockers on how our business works, and provide them a choice to whitelist or contribute to our newsroom. We’ve found that people are generally open to whitelisting once they understand how content gets created.”- Marc Boswell, SVP, Sales Operations & Client Services, Business Insider Funding Choices is available to publishers in North America, U.K., Germany, Australia and New Zealand and will be rolling out in other countries later this year. Publishers should visit our new best practices guide for tips on crafting the right message for their audience. Chrome support for the Better Ads Standards Chrome has always focused on giving you the best possible experience browsing the web. For example, it prevents pop-ups in new tabs based on the fact that they are annoying. In dialogue with the Coalition and other industry groups, we plan to have Chrome stop showing ads (including those owned or served by Google) on websites that are not compliant with the Better Ads Standards starting in early 2018. Looking ahead We believe these changes will ensure all content creators, big and small, can continue to have a sustainable way to fund their work with online advertising. We look forward to working with the Coalition as they develop marketplace guidelines for supporting the Better Ads Standards, and are committed to working closely with the entire industry—including groups like the IAB, IAB Europe, the DCN, the WFA, the ANA and the 4A’s, advertisers, agencies and publishers—to roll out these chan[...]



Introducing page-level enforcements and a new Policy center

2017-05-31T15:59:20.275-04:00

As a publisher you face many challenges. One of the broadest and most encompassing of these is growing your user base while making sure your content remains high-quality and policy compliant. Your feedback has helped us understand this challenge, and we’re always working to improve. A few weeks ago, we announced two new AdSense features: page-level enforcements and a new Policy center. Today, we’re excited to let you know that these features are available globally for all AdSense publishers. Page-level enforcements for more granular policy actionsTo allow more precise enforcements, and provide you with feedback about policy issues as we identify them, we’re introducing page-level enforcements. A page-level enforcement affects individual pages where violations of the AdSense Program Policies are found. As a result, ad serving is restricted or disabled on those pages. Ads will continue to serve where no policy violations have been found, either at the page- or site-level.When a new policy violation on one of your pages is identified, you’ll receive an email notification and ad serving will be restricted on that page. As this is a new feature, you may already have current page-level enforcements that were not surfaced through these email notifications. To make sure you’re not missing anything, head over to the new Policy center to review existing violations.After you've addressed all policy violations on a page, you may request a review (previously known as an “appeal”). Reviews typically take one week but can sometimes take longer. We'll restore ad serving on the affected page or pages if a page is reviewed at your request and no policy violations are found. Alternatively, you can simply remove the AdSense ad code from that page and the page-level enforcement will disappear from the Policy center in about a week.More transparency with the new AdSense Policy centerThe AdSense Policy center is a one-stop shop for everything you need to know about policy actions that affect your sites and pages. You’ll be able to see:Non-compliant page(s) or site(s)Why a page or site is non-compliantSteps needed to make your page or site compliant Steps to request a review of the actioned page(s) or site(s)Follow these steps to see your current page-level enforcements, and request a review of the actioned page(s):Sign in to your AdSense account.In the left navigation panel, click Settings, then click Policy center.In the "Page-level enforcements" section, find the site or sites that have page-level violations and click Show details.In the "Page" section, click the Down arrow to learn more about the enforcement, the violation(s) on the page, and how to fix them. Click Request review and tick the box after you’ve made sure the violations on the page are fixed.Our beta participants provided a lot of great feedback and suggestions on how to make the AdSense Policy center as useful as possible. We’re constantly looking to improve the clarity with which we communicate our policies and policy enforcements, so let us know what you think through the ”Send feedback” link in the AdSense menu. Learn more about these updates in the AdSense Help Center or head over to the Policy center to try it out.Posted by: John Brown, Head of Publisher Policy Communications, Richard Zippel, Publisher Quality Product Manager and Nick Radicevic, AdSense Product Manager [...]



AdSense Beginner’s Frequently Asked Questions

2017-05-25T14:31:02.270-04:00

What is AdSense?In short, AdSense is a free, simple way to make money by placing ads on your site.Google’s ad network connects advertisers looking to run their ads on the web with publishers like you, looking to monetise your website, making it simple for everyone to succeed. AdSense connects publishers and advertisers, giving AdWords advertisers the opportunity to bid on ad space on websites like yours. By working with an ad network like AdSense, you can spend less time marketing and selling your advertising space and more time focused on creating the best content for your users. Learn more in the AdSense 101 article. What do I need to sign up for AdSense?As a site owner, you’ll need pages with unique content that's relevant to your visitors and that provides a great user experience. Before you apply to AdSense, make sure your site's pages are ready by visiting the AdSense Help Center. If you’re ready to turn your #PassionIntoProfit, sign up for AdSense today.How do I know if I’m eligible to join the AdSense network?Before applying for an account, make sure that the site you own has been active for at least six months, and complies with the AdSense program policies. AdSense also works with products such as Blogger and YouTube to allow you to create host partner accounts. To be eligible for a hosted AdSense account via Blogger or YouTube, you must first meet certain eligibility requirements. Learn more about signing up for an AdSense account via YouTube.How do I monetize my YouTube channel using AdSense?To start earning money from your video content, you’ll need to apply for an AdSense account to link to your YouTube account. Follow these steps to become eligible to receive payments:Make sure your YouTube account is enabled for monetization. Submit your application to create a new AdSense account to link with your YouTube account. Once approved, you'll see a "Host account" label on your AdSense homepage.If you also have your own non-host site where you’d like to show ads, then you’ll need to submit a one-time application form to tell us the URL of your site (you only need to complete this step if you want to monetize your site, and don’t need to take this action to earn money from your YouTube videos).Providing that your site is following the AdSense program policies and you’ve completed 5 steps to getting paid, Google will send your first payment the month after your account exceeds $100 in earnings.How can AdSense help me grow my online business?AdSense helps you to create a revenue stream from the valuable content you host on your site. AdSense saves you time with a quick and easy setup allowing you to focus on the elements of your business that require your focus.It’s like an automatic car -- it removes most of the manual adjustments, allowing you to cruise along with less effort. You still need regular “tune ups” to get optimal performance, but you won’t need to shift gears to get from point A to point B.What is DoubleClick Ad Exchange?DoubleClick Ad Exchange gives you real-time access to the largest pool of advertisers.The main difference between DoubleClick Ad Exchange and AdSense is that AdSense does a lot of the technical settings and optimization work for you, such as automating the sale of all your ad space to the highest bidder. With DoubleClick Ad Exchange you manage these adjustments yourself, controlling exactly how your inventory is sold. As an example, DoubleClick Ad Exchange allows you to choose which ad space is for public sale and which is reserved for private auctions. This additional input from you helps you to get the best results from DoubleClick Ad Exchange. Another important distinction is that through AdSense, demand is primarily from AdWords advertisers, whereas DoubleClick Ad Exchange pulls demand from multiple sources. This means that in addition to AdWords advertisers, you can also access othe[...]



Introducing “Ad balance” - focus on your best-performing ads

2017-05-08T17:51:42.757-04:00

May 8, 2017 Update: We've heard your feedback on the empty spaces resulting from an unfilled ad unit. Over the next few weeks, we’ll begin to automatically collapse unfilled ad units -- if it's safe to do so without affecting the look and feel of your site. By using “Ad balance” you’re automatically opted-in to this update.

Thank you for providing feedback to help us improve this and other AdSense features!

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Over the last few weeks you may have noticed the Ad balance subtab under My ads. This new AdSense feature will give you more control to create a great ads experience for your users.

Ad balance lets you reduce the number of ads you show to your users. Finding the right balance between the number of ads you show and the user experience on your site can lead to better overall engagement with your content. With Ad balance, you’re able to see how changes in the volume of ads you show affect your earnings, and find the balance that makes the most sense for you and your users.

By only showing your best-performing ads, you may see a minimal drop in your earnings. However, these changes may result in an overall earnings increase, since an improvement of the user experience often leads to users staying longer on your site and engaging with more of your content*.

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Ad balance is the first example of a Lab that's being made available to all publishers. Those of you who had the Show fewer ads lab enabled have been automatically moved over to Ad balance**. Thank you for trying it out!

To learn more about this new feature, please visit the Help Center.

We’d love to hear what you think about Ad balance. Please leave your feedback within your AdSense account by clicking send feedback.

Posted by:
Dongcai Shen, Software Engineer
Rikard Lundmark, Software Engineer
Spandana Raj Babbula, Software Engineer

*We don’t guarantee any specific results. And, just as a reminder, you’re responsible for the content and layout of your site.
**Find out how you turn this feature on and off and make changes to your settings in the AdSense Help Center.
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AdSense 101: Building your brand

2017-05-03T09:00:00.223-04:00

8 minutes to readNow that you’ve got your account setup, and you’re writing winning content, it’s time to build a quality brand and create a sustainable revenue stream with AdSense. What separates a website from a brand? Credibility, consistency, and community. Think of the websites you visit most - chances are they’re updated regularly with content that’s familiar and trustworthy. You can also navigate these sites intuitively, without putting any thought into how you’re consuming the content you love or where the links you’re looking for are positioned. In this blog, we’ll cover how to effectively measure how well your site is performing, how to use experiments to uncover new insights, and how to lay out your site in a way that engages your readers. Measure your performance with reports Only by digging deep into how visitors engage with your site can you identify the roadblocks that may keep them from returning. To make sure you’re up-to-date with everything you need to know, check the ‘common reports’ tab in your AdSense account dashboard. Focus on the following key areas to analyze your overall account performance.The reporting dashboard gives you a quick summary of three main reporting metrics: estimated earnings, page views, and revenue per thousand impressions (RPM). It’s a great way to quickly check the overall health of your account. The entire account by day report helps you analyze daily performance, and gives you a better understanding of why your earnings change over time. If you’ve made recent changes to ad units or placements, then it’s a great way to measure how the adjustments affected click-through rates. To find this report, visit the Performance reports tab, then Common reports on the left-hand panel, select Ad units and then add Platforms from the top as a secondary dimension. Use Ad units + Performance to measure your campaign success by device. CTR and Active View Viewable (AVV) are the key metrics to monitor here, with AVV showing you how many of your total measurable impressions were truly viewable. If an ad’s active view percentage is below 50%, then consider placing it in a more prominent area to improve engagement. To learn more about viewability, check out DoubleClick's 5 Factors of Display Viewability.The Platforms report identifies how ads are performing on different devices. For example, you may find that your ad units are performing better on mobile devices than on desktop (or vice versa). If that’s the case, then measure your web traffic and make sure that your ads are optimized for the devices you receive most traffic from. If you manage multiple domains within a single account, then use the Sites report to compare performance. The report is especially helpful if you have different mobile and desktop versions of the same site, allowing you to find new ways to optimize UI for consistent experience across devices. Every website is different, so if there are specific metrics you want to target, then learn how to create your own reports to measure what matters to you. Use experiments to discover new opportunitiesAdSense Experiments split your site traffic into two different ad settings, so you can compare performance and make more informed decisions. There are three different ways to run experiments on your content:Design it yourself by choosing the ad setting and variation you’d like to test.Choose an experiment from an opportunity on your Optimization page. Use automatic experiments, which allows AdSense to run experiments on a small portion of your web traffic that are tailored to your website. Experiments can help you to measure the impact of both ad content and ad style on your earnings. Discover whether ‘text only’ or ‘text and display ads’ capture the attention of your audie[...]



More advertising options for the mobile web

2017-05-02T09:00:37.755-04:00

At Google, our policy teams are constantly looking for ways to improve the experience for everyone in the mobile digital advertising ecosystem - users, advertisers and publishers.  Part of this involves listening to our mobile publishers concerns. One such concern that we are addressing in this policy update involves the limitations we’ve previously placed on 300x250 sized ad units.

We recognize the frustration around limitations we’ve placed on this sized unit on mobile webpages, and starting May 2, 2017 we will no longer disallow this ad unit from being placed above the fold on mobile web pages.  After careful review, we've determined that when 300x250 ads are implemented above the fold in a user-friendly way, the ads do not annoy, distract, or result in ad performance issues.

With the removal of this restriction, you still must be vigilant to ensure that their mobile site layouts do not cause ads to push the page content below the fold in such a way that may lead to accidental clicks. To ensure a good user experience, we still recommend the site content should be clear and accessible above the fold. See our optimization guide for the mobile Web for tips on where to place your ads.

As well as having a mobile-friendly site, it's important to provide a good user experience for your mobile audience. By focussing on your mobile site's design, content, and ad placements you could help to increase user engagement. In turn, this could lead to an increase in your mobile ad revenue in the long-term.  For guidance on ad implementation best practices, please review our help center.

We hope you find this to be a positive update. Keep providing us with feedback!

Posted by John Brown, Head of Publisher Policy Communications

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Help Google Publishing Solutions improve its services and products

2017-04-27T09:00:15.406-04:00

We’d like to personally invite you to share your thoughts with us in this 10-15 minutes survey so that we can keep improving your experience with us.

In the past, we have used your responses to improve how we help you, ways you interact with our product, and what type of features we offer. This year the survey is shortened and mobile friendly. Our questions should take about 10-15 minutes to answer.

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You may have received a survey by email over the last few weeks, if so please take the time to respond to it as we value your input.

To make sure that you're eligible to receive the next survey email, please:

Whether you’ve completed this survey before or you’re providing feedback for the first time, we’d like to thank you for sharing your valuable thoughts. We’re looking forward to feedback!

Posted by Susie Reinecke - AdSense Publisher Happiness Team(image)



AdSense 101: Create and share winning content

2017-05-02T14:01:56.174-04:00

6 minute readContent is everything we consume online. Users arrive on a site to be educated, entertained, inspired, or complete a task. Content is how you win new site visitors, and how you entice them to return. So it’s important to remember that, though ads are driving revenue, content should be the focal point of every page. With that in mind, part three of our series for new publishers focuses on how to plan, write, and promote great content. If you missed part one (AdSense 101) or part two (AdSense best practices), then check them out and get caught up. The keys to engaging, shareable content Be targeted, consistent, and frequent: Take the time to figure out who is reading your content and which topics they engage with most (we’ll get into the mechanics of this later on). Update your site as often as possible with fresh content, tailored to your audience. Use video where possible: People crave video, users from around the world are now watching a billion hours of YouTube’s incredible content every single day! Video personalizes your brand and can boost the amount of time user’s spend on your site. Be readable: Successful online content is scannable and snappy; follow these best practices to make sure your articles look enticing to viewers: Don’t use more than 7 sentences per paragraph Keep your column width between 700 and 800 pixels Organize your content with headers and subheaders.Stay on top of trends: Use online tools like Google Trends to identify subjects your audience is interested in, and discuss them while they’re still fresh. Trends is also really useful for location targeting - identifying popular topics and keywords in your target areas. Incorporate evergreen content: Evergreen content is information that stays useful and relevant no matter when it’s consumed. While trending topics should be used to generate buzz, evergreen content will bring a consistent source of referral traffic that may boost your position on organic search pages. Figure out what works, and do more of it If you haven’t already, it’s a good idea to link Google Analytics and AdSense. Otherwise, the following recommendations will not be applicable for you. Content groups allow you to bundle your content into different lists, to analyze the themes that drive most engagement with your audience. For example, if you run a digital marketing blog, you could create content groups around SEO, social media, PPC campaigns etc. After setting your groups, use the AdSense page report to view and compare metrics. You may discover that your audience is interested in one particular theme - if so, try to focus on that topic more at the expense of groups with less engagement. For example, if your foodie blog has more views on food truck review articles than any other group, then adapt your content strategy to include more of that content. allowfullscreen="" class="YOUTUBE-iframe-video" data-thumbnail-src="https://i.ytimg.com/vi/auDIobdIeqs/0.jpg" frameborder="0" height="315" src="https://www.youtube.com/embed/auDIobdIeqs?feature=player_embedded" width="560">The Landing Page report in Google Analytics helps you understand where users landed on your site, and where they left from. This will give you insights into the type of content that draws visitors from external sites, and may highlight content that should be re-worked due to poor metrics. To get the most value from the Landing Page report, track the following:Look for pages with high bounce rates. If you find that one or two areas of your site drive your users towards the exit, then ask yourself what you could do to improve them.If you’ve got quality content that’s not attracting new visitors, then play with the headline or experiment with different primary images[...]



AdSense best practice: Set yourself up for success

2017-04-18T09:36:15.836-04:00

7 minutes to read In part two of our series for new publishers to turn their #PassionIntoProfit, we’ll cover three steps you can take to set up you up for success. Following these insights won’t guarantee success, however it will give more opportunities for your ads to perform, while making sure they complement your site’s user experience. To get started, we’ll discuss three topics:Optimal ad placementMobile optimizationHow to avoid policy violationsIf you’re looking for an introductory overview of AdSense, check out the first part of this series where we cover the basics of AdSense. Make the most of your ad placementIt’s important to keep the user in mind when deciding where to place ads. You want your ads to perform well, but adding too many can clutter your page for users. Before you decide where to place ads, ask these 4 questions:How do your users engage with your site? Where is their attention going to be focused? How can you place ads in focus areas without getting in the way of your content? How can you keep all of your pages easy to navigate? It’s a best practice to place ads next to the content your visitors are most likely to focus on, but take the time to make sure ads are clearly separate and identifiable from your content.  Remember that ads that confuse or mislead visitors violate the AdSense program policies and are not allowed. Other ad placement actions that can lead to policy violations include:Mirroring or rewriting content from other sources without adding valuePages with more advertising than publisher contentUsing automatically generated contentHosted ad pages or pages with no contentSites that don’t follow our Webmaster Guidelines Here are a few ad placement best practices that may improve the viewability of your ads.For mobile sites, place a 320x100 ad above the fold, where it will be visible to everyone who lands on your page. For desktop sites, use vertical ad units, which remain visible as users move around a page. The 300x600 layout is one of the fastest growing ad sizes, and is popular with advertisers who want to increase brand awareness.Try to lay out your content in a way that holds your visitor’s attention and entices them to continue reading.  Optimize for mobile Today, there are now more searches on mobile than on desktop. This increase in mobile traffic has increased user expectations of mobile site performance. Meeting the expectations of mobile users continues to be a challenge for publishers. 53% of mobile users will abandon a page that takes longer than 3 seconds to load, with that number rising to 74% for pages that take longer than 5 seconds. Despite this heavy shift towards mobile, a recent study by Think With Google found that the average time it takes to load a mobile landing page is 22 seconds. Publishers who don’t adapt to mobile user needs are less likely to retain new visitors. This reduces their ability to convert site visits into ad revenue. To get your mobile site up to speed, keep these insights in mind:Dedicate time to discover current issues on your mobile site: Tools like PageSpeed Insights, Mobile-Friendly Test, and Web Page Test will highlight the areas of your site that need attention.Optimize your mobile site for speed: Get rid of bulky content, reduce the number of server requests, and consolidate data and analytics tags. Prioritize loading elements  that are visible above the fold first - styling, javascript logic, and images accessed after the tap, scroll, or swipe can be loaded later.Monitor your progress: Run regular A/B tests to audit performance and remove anything that lowers  speed or harms user experience. Whenever you update your analytics data, evaluate your requests[...]



AdSense 101: What you need to know

2017-03-30T10:00:05.039-04:00

From all around the world, over 2,000,000 small and large publishers use AdSense to earn money through advertising. Before you take that step for your own website and apply for a Google AdSense account, there’s plenty to consider: from where to place ads, to the type of products those ads sell, we realize the importance of keeping the content on your site relevant to your audience and keeping your audience happy.Over the next five weeks, our blog we’ll be covering everything you need to set up and manage your account to the highest standard. So if you think joining AdSense is right for you, then keep an eye on our social channels. In this post we’re going to cover the fundamentals of AdSense, and give you clear steps on how you can earn extra income from your content without disrupting the flow of your website.AdSense is a free, simple way to make money by placing ads on your website.AdSense is Google’s ad network that does the hard work of bringing together the parties that participate in online advertising, making it simpler for everyone involved to succeed. It builds relationships with businesses looking to advertise, and websites like yours looking to make money by selling ads. Through an ad network, AdWords advertisers can get access to a wide variety of different online inventory at scale. And, they also help publishers find advertisers quickly. By working with an ad network like AdSense, you can spend less time marketing and selling your advertising space and more time focused on creating the best content for your users.After you sign up for an account with a policy compliant website and are approved by AdSense, AdSense works behind the scenes to manage advertiser bids, inventory, and placements while focusing on increasing your earnings. It’s important to know that in order to maintain ad serving on your website and keep an AdSense account active, it's the responsibility of the publisher to keep up to date with, and adhere to, the policies posted here. It’s like an automatic car -- it removes most of the manual adjustments, allowing you to cruise along with less effort. You still need regular “tune ups” to get optimal performance, but you won’t need to shift gears to get from point A to point B.Put AdSense to work for you.To make money from AdSense, you’ll need a steady stream of website traffic. It’s a best practices to consistently post high-quality content, as it can attract more loyal visitors with fresh, relevant content. If you have a website that you update regularly, then why not sign up and see if AdSense works for you? The process is completely free and easy to add to your site. See the steps below or visit our help center to learn more.With AdSense, you’re in complete control of the type of ads that appear on your site.AdSense is packed full of features designed to help you quickly and easily display content that fits naturally within your website.You call the shots on the ads that appear on your website.Choose the ad formats you’d prefer (text, display, rich media etc.), then highlight where on your website you’d like them to display. Block specific categories of ads that you don’t want to display, so only products or businesses relevant to your content can bid on your inventory.Adapt the look and feel of text ads to match the style of your website. allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/2yQdNl_rfVo" width="560">Measure and optimize performance.Performance reports provide key insights into how users engage with your content by measuring both your earnings and your performance across key engagement metrics. Leverage these insights with the Optimization page[...]



Global Spotlight: Event-driven engagement strategies for Vietnam

2017-03-28T09:00:13.784-04:00

We’re back with another AdSense Global Spotlight to help you succeed as a publisher in Vietnam. The big takeaway here is that building content that takes advantage of seasonal and viral events is key to engaging with Vietnamese audiences. Get into the minds, and hearts, of your target audience. What do they want and need in terms of relevant information, ideas, inspiration and entertainment? Remember, content that carries emotion is more likely to resonate with your audience and evoke a response.Seasonal ContentSeasonal content can be based on events taking place locally, regionally, or even globally. In Vietnam, the Tet holiday season, Reunification Day, Mua Vu Lan, Independence Day and the wedding season are just a few of the feature dates that can generate timely content. While timely articles are great for generating instant buzz, having content that maintains its importance over time may yield higher traffic rates overall. Evergreen content is information that stays relevant no matter when it is consumed. Make sure to interlace trendier content with evergreen pieces every so often. For instance, evergreen topics for the upcoming wedding season could focus on key cultural wedding traditions, or the most unique wedding locations, or even the top ten destinations for newlyweds to spend their honeymoon. Use the events listed above as a starting point for creating a content calendar, an essential tool for any publisher looking to harness online buzz precipitated by big events. Alongside the traditional calendar, have a look at Google Trends to find which upcoming events can lend the most buzz and relevance to your site’s content. Big events that generate global interest – especially sporting events – can create huge surges in web traffic. Look closely and you can anticipate when the spikes are coming, then create the right content to capture that crowd. Squall Le, Head of Web at YAN, suggests focusing on images for the maximum effect. Providing a great example of a viral moment, Haynhucnhoi’s mascots Ms Nhuc and Mr Nhoi appeared in a cartoon showing how children behave when visitors visit during Tet. During the visit the kids, mind their own business. But as the visit draws to its end, they approach guests with puppy-dog eyes in the hope of receiving hong bao money. Inspired by this commonly shared experience, they created their own videos on the brand’s YouTube channel. Viral ContentBy being unique and noteworthy, viral content creates a sensation and compels users to share it. The conventional way for a website to improve its search ranking is to publish content over time that attracts attention and interest. Viral content accelerates that process, by helping a site rack up inbound links in a hurry. Knowing what will make a piece of content go viral is a whole science in itself. Successful viral content often features a few key characteristics, tending towards topics that are newsworthy, surprising, positive, and simple to share and understand. Not surprisingly, broad areas of interest typically have broader appeal than anything too niche.Of course, some of the most successful viral news comes from sporadic incidents that can’t be predicted. There are ways you can keep abreast of these trends though. Take for example the use of the phrase Tha Thu by Vietnamese singer Son Tung MT-P. Depending on pronunciation, it can mean both “tattoo” and “tolerate.” An online social movement quickly sprang up around this phase through viral clips, photos and memes. Simply paying attention to what’s making a sensation can lend inspiration to your viral content creation efforts. Follow the topic as it develops from the convenience[...]



Manage the risks associated with user comments

2017-03-27T09:00:00.171-04:00

As a publisher, you can drive discussion and increase reader engagement by using user comments. At their best, comments enable your readers to share their perspectives and learn from each others’ experiences. By creating a community of conversation around your articles, your readers become more engaged and find your site more relevant and beneficial.Alas, not every commenter is well-intentioned or well-informed. Consequently, comment sections can devolve into a place where social norms are tossed aside to further an agenda or to air a grievance. These negative, rude, or abusive comments take away from the article and ultimately harm your brand. Comments that violate Google policies can also cause your site to no longer be eligible to show Google ads. So, as a publisher, how can you keep comments — or, more generally, user-generated content (UGC) — policy compliant so that your site can continue to monetize with Google??First, understand that as a publisher, you are responsible for ensuring that all comments on your site or app comply with all of our applicable program policies on all of the pages where Google ad code appears. This includes comments that are added to your pages by users, which can sometimes contain hate speech or explicit text.Knowing this, please read Strategies for managing user-generated content. Make sure you understand how to mitigate risk before you enable comments or other forms of user-generated content. Managing comments on your site pages is your responsibility, so make sure you know what you’re getting into. For example, you’ll need to ensure you review and moderate comments consistently so as to ensure policy compliance so that Google ads can run.. We published an infographic in 2016 which offers a quick all-in-one glance at policy compliance.Another option:If you are unable to put into place strong and responsive controls over your comments, we strongly encourage you to make a simple design change: put comments on their own page, and don’t run ads on that page. Otherwise, unreviewed and unmoderated offensive or inappropriate user comments can show right next to your publisher content. This can damage your brand, offend your users, and cause you to violate Google policies.Here’s one way to separate comments and content:At the end of your content, place a call to action, such as: “User Comments” or “View Comments” which lets users open the comments in a new page. On that new page, make sure not to place any Google ad tags, so that no ads serve next to those comments...At Google, we believe in fostering an environment where users, advertisers, and publishers can all thrive in a healthy digital advertising ecosystem. By valuing each party equally, we help ensure the sustainability of our industry. We publish Help Center materials, write blog posts, speak at industry events, provide publisher forums and host events at our offices to help our publishers succeed in an ever changing environment.   Posted by: John Brown, Head of Publisher Policy Communications [...]



Global Spotlight: Capitalizing on Vietnam’s digital opportunity

2017-03-23T09:00:01.085-04:00

This week the AdSense Global Spotlight shifts its focus to Vietnam, home to nearly 90 million people and one of southeast Asia’s fastest-growing economies. The country offers an unmissable opportunity for AdSense publishers interested in global audience growth.First let’s look at the bigger picture: there’s no denying that the world becomes more digital each and every day. While global advertising expenditure is expected to reach $573 billion in 2017,(1) the key growth drivers are strong demand for digital advertising, specifically mobile campaigns. Drilling down on Vietnam, the smartphone continues to pick up pace in this country, where many are mobile-first or mobile-only users. While Asia-Pacific made up 34% of all smartphone users in 2008, it’s expected to leap to 55% in 2017. Some Vietnam-based publishers have already seen mobile account for as much as 90% of their traffic.(2) With all that in mind, there are seven key opportunities not to be missed in Vietnam this year:Fast mobile experiences: The most successful publishers in the region are devoting development resources to boost load speeds of mobile sites and ads and to improve the user’s experience. Recent research from DoubleClick indicates that over 50% of mobile site visits are abandoned if pages take longer than 3 seconds to load. Invest in increasing your mobile page speed to influence increases in time on site, engagement, and re-engagement.Native advertising: These ads fit into the look and feel of your website, making it a better and more effective ad experience for your visitors. Native formats include custom sponsored content, content recommendations, and in-feed ad units.Programmatic ad transactions: Programmatic advertising uses software and algorithms to match publishers’ inventory with buyers in search of ad space. An auction system ensures the ad of the buyer with the highest bid fills each space, which can add up to revenue gains for you and your site. Consider beginning with this short quiz to help you decide if the correct next step for your business is programmatic advertising.Better ad experiences: Because marketers want to buy ads with a high chance of actually being seen by users, there’s a shift towards valuing viewable impressions over served impressions. Page level ads is an AdSense family of ads that you can use that is optimized to show when ads are likely to perform well and be seen. Digital ad serving: As you grow as a publisher, you might find you need more control to sell, schedule, deliver and measure advertising deals across multiple digital properties. DoubleClick for Publishers (DFP) Small Business is an industry-leading platform to consider given its easy to use interface and built-in yield management technologyVideo: According to Buffer, visual content is more than 40 times more likely to get shared on social media than other types of content. Furthermore, YouTube recently announced that over one billion hours of video content is watched on YouTube every day. If you don’t already create, embed, and monetize original video content on your site, now’s the time to incorporate video into your content strategy. Messaging: Throughout Asia, the commercialization of social media has helped messaging platforms to evolve into central areas of ecommerce. For AdSense publishers, messaging platforms could provide an opportunity to drive mobile users to your content as a channel for content discovery. Remember, there are 68 million native Vietnamese speakers in the world today who are going online in growing numbers. If you’re a publisher in Vietnam, signing up for AdSen[...]



Help our team help you

2017-03-22T09:00:23.140-04:00



We always hear from publishers that you’re looking for actionable tips and best practices for growing your site. Our team of product, monetization and website optimization experts are constantly building new resources and insights to help publishers like you grow your business. We share personalized suggestions for your website via email in addition to news on the latest product features and invitations. Additionally, we send periodic invitations to live video sessions and events offering personalized tips for your region.

To ensure you’re getting this information from us, we need to have up-to-date contact details and communication preferences for you. Here are a few quick and simple steps you should take when you log in to your AdSense account, to make sure we can get in touch:

Step 1:
Make sure that the email address you've listed in your account to receive communications from us is correct and is one that you’re regularly checking. You can check which email address we’re using to reach you by logging in to your AdSense account and going to your Personal settings under the Account section on the left menu bar.

Step 2:
Opt in to receive emails from us. We categorize the emails we send based on the content they include. Here’s a quick breakdown:
  • Customized help and performance suggestions - Includes personalized revenue and optimization tips customized specific for your website. 
  • Periodic newsletters with tips and best practices - Includes general AdSense tips, best practices and product updates.
  • Occasional surveys to help Google improve your AdSense experience- Gives you a regular opportunity to share your feedback on AdSense.
  • Special Offers - Includes invitations to events in your country and live YouTube events..
  • Information about other Google products and services which may be of interest to you - Occasional updates on other Google products like Google Analytics or DoubleClick for Publishers.
You can update your email preferences by checking the boxes in your Personal settings section.

Step 3:
Choose your language preference. Did you know that AdSense emails are available in 38 different languages? We’ve recently added Hindi, Malay and Filipino. You can choose the language that suits you best by using the Display language drop-down menu directly under the email preferences checkboxes.
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Get the most from the AdSense team and ensure you can hear from us. Log in to your account now and check your contact details and communication preferences. It takes no more than two minutes. 



Posted by Suzy Headon - Inside AdSense Team
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Announcing the Winners of the Certified Publishing Partner 2016 Summer Challenge

2017-03-21T12:57:47.700-04:00

Certified Publishing Partners are trained experts on AdSense, DoubleClick for Publishers, and DoubleClick Ad Exchange who can help publishers like you earn more while also saving you time. These Google partners can help you with a range of services from ads monetization to design and development support, allowing you to focus on creating quality content for your site.The inaugural Certified Publishing Partner 2016 Summer Challenge launched in July 2016 to identify and recognize Certified Publishing Partners who show significant dedication and expertise in mobile, customer service, and innovation. Please join us in congratulating our three winning partners:Customer Satisfaction Award Winner: AdThrive, USAAbout the award: This award recognizes the partner who demonstrates outstanding overall quality of customer service for publishers.Why AdThrive: AdThrive specializes in helping bloggers monetize their sites so that they can focus on blogging. According to our latest customer satisfaction survey, AdThrive scored 95/100. In addition to being able to deliver expected results for the publishers, AdThrive treats publishers in a way they are valued and has knowledgeable, friendly and approachable staff. This is a prime example of putting publisher’s needs first and delivering tangible results in an efficient and scalable way.Congratulations to the AdThrive team!Mobile Champion Award Winner: WOSO, ChinaAbout the award: This award recognizes the partner who demonstrates strong expertise in helping publishers capture mobile opportunities with strong user experiences and effective monetization. Why WOSO: We believe that Certified Publishing Partners should take the lead in helping publishers of all sizes in various markets successfully adapt to a mobile first environment. Our 2016 winner WOSO has done exactly that. They are a leading pioneer in China's online advertising and SEM, WOSO, and in Q3 2016 during the Summer Challenge, they helped publishers achieve a significant year over year growth in driving mobile web monetization. Way to go WOSO!Business Innovation Award Winner: Ezoic, USAAbout the award: This award recognizes innovations that drive real business impact and challenge the status quo. We continually encourage our partners to develop differentiating value-add services and solutions. Why Ezoic: We received more than 20 submissions for this award showing the breadth of innovation that our partners are bringing to publishers. Our 2016 winner, Ezoic, specializes in automated testing platform for content publishers. In 2016 they launched Ad Tester, a machine learning based solution designed to optimize user experience and ad earnings at the same time. We look forward to many more innovations from Ezoic in the future. Thank you to all of the Summer Challenge participants and congratulations to the winning partners!Posted by Sean Meng,Global Program Lead, Google’s Certified Publishing Partner ProgramAbout Google Certified Publishing Partnerships:A Certified Publishing Partner can help when you don’t want to do it alone. Our publishing partners handle everything from setting up to optimizing and maintaining ads, so you’re free to spend more time publishing content on your site. Using Google best practices, our publishing partners are adept at maximizing performance and earnings with AdSense, DoubleClick Ad Exchange, and DoubleClick for Publishers. For more information, visit our website.  [...]



The inside scoop on native advertising: What is it, why does it matter and do you need it?

2017-03-07T11:09:47.056-05:00

The final part of the #SuccessStack looks at the hot topic of native advertising. You’ll learn what it is, why it’s on every advertiser’s radar and whether it’s right for your site.What is native advertising?According to the Interactive Advertising Bureau (IAB), native ads are paid ads that have the goal of being “so cohesive with the page content, assimilated into the design, and consistent with the platform behavior that the viewer simply feels that they belong.”Native ads allow you to have an ad styled to fit within the page and it’s surrounding content, unlike traditional display banners. They are designed to match the look, feel, and function of your site.Why does native advertising matter?Since most people access the Internet from a mobile phone, it’s important to prioritize a mobile first user experience. This shift in thinking requires a change in the way we approach our ads too.You’re likely already putting a lot of effort into shaping your site to meet the high expectations of a clean and mobile-optimized user experience. It’s just as  important to experiment with how you deliver ads to meet those user expectations and retain users’ interest in your site. Native ads can open up new earning opportunities on your site where traditional ad formats weren’t appropriate before. Ad formats, like banner ads, are effective but sometimes limited by size and placements. Native Ads can be customized to fit seamlessly within your content’s look and feel. Do you need it?According to new BI Intelligence estimates based on historical data from the Interactive Advertising Bureau (IAB), PwC, and IHS; US native display ad revenue will make up 74% of total US display ad revenue in 2021, up from a 56% share in 2016.1Supporting and offering this ad format will provide you with access to a huge portion of the market for advertiser budgets. Additionally, as mobile consumers increasingly drive the publishing industry, native advertising is a key strategy for  connecting with that audience and  delivering a profitable mobile experience.Finding inspirationIf you’re looking for a reason to get started on native ads, then take a look at some of our success stories. Unidad Editorial is a leading multimedia group in Spain with 20 million daily users. See how they achieved a 4X increase in mobile CTR and and 6X increase in desktop CTR using native ads.The New York Times also saw a huge boost in viewability and ad engagement metrics using native ads. Read their story here.Leading publishers Aller Media (Scandinavia) and Grupo Expansión (Mexico) both saw serious uplifts in their viewability metrics using native advertising units.When implementing native ads, consider the following:Prioritize your audience: Consider your users’ expectations of your site and how they’ll respond to the type of ads you choose. Native ads meet users’ expectations by seamlessly fitting within your site’s user experience. Test first to optimize for user experience and ad revenue: It’s important to consider how to create the best user experience while maximizing your ad revenue. Strike a balance between content and ads by testing new native ad units and formats to measure their impact on revenue and user engagement.Next stepsReady to get started? With 54% of global marketing leaders already using native advertising, native ads are the solution to help grow your ad earnings.2Our team of experts can offer a personalized consultation to help you offer native ads to your advertisers and grow your[...]



Understanding account suspensions due to invalid traffic

2017-03-03T11:00:02.912-05:00

In today's post, we'll be discussing AdSense account suspensions due to invalid traffic.We have found that there are two types of publishers who may have invalid traffic issues with their accounts. The first are publishers who may unintentionally send invalid traffic to their accounts, typically by testing on live ads. For those, we hope that increased transparency into our policies and processes can decrease these unintentional violations and help our publishers play by the rules. The second are publishers who intentionally bypass our rules, ending up with a variety of invalid traffic issues in order to artificially inflate their ad revenue. That’s why we work hard to maintain a policy compliant ecosystem for our publishers, advertisers, and users. In short, if you play by the rules, AdSense is here to help you grow your business.We receive many questions about account suspensions, so let's go through the top questions about this process and what steps you can take to help keep your account in good standing.What is invalid traffic anyway?Invalid traffic includes any clicks or impressions that may artificially inflate an advertiser's costs or a publisher's earnings. Invalid traffic covers both intentionally fraudulent traffic as well as accidental clicks.Please note that clicks on Google ads must result from genuine user interest, and any method that artificially generates clicks or impressions is strictly prohibited by our program policies. If we observe high levels of invalid traffic on your account, we may suspend or disable the account to protect our advertisers and users.Watch our #AskAdSense video for more information on what invalid traffic is and tips to help prevent invalid traffic on your account. allowfullscreen="" class="YOUTUBE-iframe-video" data-thumbnail-src="https://i.ytimg.com/vi/pIRpXYRHJxo/0.jpg" frameborder="0" height="360" src="https://www.youtube.com/embed/pIRpXYRHJxo?feature=player_embedded" width="640">What is an account suspension?If your account was suspended due to invalid traffic, ad serving has been turned off on all of your content for a fixed period (most frequently 30 days). This includes any website, YouTube channel, and/or mobile app. Please know that we will deduct revenue from your account and will credit advertisers with the withheld revenue where appropriate and possible. If there are no further compliance issues with your account, it will be automatically re-enabled after the fixed period.Please note that your account is still active, and an account suspension is not the same as having your account disabled. If your account was disabled due to invalid traffic, your account is no longer serving ads, and you will be unable to monetize with any Google ad solutions. As with account suspensions, please know that we may deduct revenue from your account and may credit advertisers with the withheld revenue where appropriate and possible.Visit our Help Center for more information about suspended accounts or disabled accounts due to invalid traffic.Why did my account get suspended?In addition to monitoring for policy violations, we analyze all clicks and impressions to determine whether they might artificially drive up an advertiser's costs or a publisher's earnings. If we determine that your account has invalid traffic, then we may suspend or disable your account. Please know that we may deduct revenue from your account and may credit advertisers with the withheld revenue where appropriate and possible.Here are some common reasons for why your account m[...]



How to address 'insufficient content' disapprovals on your AdSense application

2017-03-01T09:00:22.282-05:00

Today, we'd like to demystify one of the most common reasons why AdSense applications get disapproved: the site has insufficient content. What exactly do we mean by this, and how can you fix this issue on your site?If a site is found to have insufficient content, this means that the site may not have enough text, and/or the site was deemed to be "under construction." To be approved for AdSense and show relevant ads on your site, your pages need to have enough text on them for our specialists to review and for our crawler to be able to determine what your pages are about. Sites that contain mostly images, videos or Flash animations may not be approved. Additionally, sites that consist only of a site template and very little content may not be approved.Why is it important for your site to have plenty of content? The AdSense program policies are designed to foster a healthy ecosystem that helps protect users, advertisers, and publishers. Our policies prohibit Google ads to be placed on any non-content-based page or placed on pages published specifically for the purpose of showing ads. We use factors such as keyword analysis, word frequency, and font size in order to determine what a webpage is about and precisely match Google ads to each page. Therefore, it's important for sites to have lots of high quality and unique content in order to provide meaningful user experiences and allow Google to serve relevant ads to users.If your AdSense application wasn't approved due to insufficient content (or for other reasons), you're welcome to make corrections to your application and/or improvements to your site and re-submit your AdSense application for further consideration. Before you re-submit your application, check out our AdSense policies: a beginner's guide and additional tips to help ensure that your site's pages are ready for AdSense.If you're wondering how to make improvements to your site, remember that there are lots of published sites already, so think about what it is that makes your pages unique. You should aim to create original and relevant content that keeps users engaged and encourages them to visit your site again and again.Check out our help article for more information about insufficient content and other common AdSense application disapproval reasons. If you're still having issues, check out our troubleshooter for disapproved applications. Hopefully after reading this blog post and our other help articles, you can take steps to get your AdSense application approved.  If you have questions, join the #AskAdsense conversation Thursdays at 9:30am PT on Twitter to speak with our support team.Posted by: Danielle Chang, Ad Traffic Quality team [...]



Discover the next generation of programmatic advertising technology

2017-02-16T10:00:07.558-05:00

Forget what you think you know about programmatic advertising, these tools are game changers. For the ninth part of the #SuccessStack series, we’re revisiting the topic of programmatic advertising and looking at some of the latest technology that is starting to shape it. 1) Matched content provides a more intelligent user experienceMatched content units allow publishers to suggest further content that might interest the reader, based on what they have looked at already. This means that someone on a sports site reading an article about football can have further football content suggested to them. This can result in an increase in pageviews and time spent on the site.AdSense users who are eligible to use matched content units for ads have an additional advantage as they are able to synchronize their ads by topic also. This means that someone on a sports site reading an article about football can be shown native-styled ads most likely to appeal to football fans. This in turn can potentially increase ad engagement and quality clicks on the ads.2) New programmatic deal structures redefine the spaceProgrammatic Direct is an innovative solution that bridges the gap between traditional ad sales and programmatic selling. It offers three flexible deal structures that bring the best of direct and programmatic together:Private Auctions: Negotiated minimum price. Invitation only auctions. Non-guaranteed volumes. Preferred Deals: Fixed price. One-to-one deals. Non-guaranteed volumes.Guaranteed Deals: Fixed price. One-to-one deals. Guaranteed volumes. The technology combines the power of real-time bidding (RTB) infrastructure with access to brand safe, reserved publisher inventory. This shortens the time it takes to book and execute high quality reservations type deals. Using this tool, you can lock in revenue through reservations, forecast against programmatic deals, and enjoy the ease of automated billing and collections. All that without the need to email tags, worry about creative controls, resolve discrepancies, or fax orders back and forth. Check out this story from Televisa and Unilever to see how it could work for your business. 3) Advanced inventory management tools allow greater flexibilityYou no longer have to make a choice between selling your inventory programmatically or direct. Modern ad management tools like DoubleClick for Publishers make it very easy to do both at the same time, with less coding and manual work. They also give you a clear picture of your inventory availability in real-time, so you are less likely to make conflicted bookings or leave inventory unsold.See how German media company G&J doubled their programmatic revenue and increased their mobile revenue 10x with a smart implementation of Doubleclick for Publishers and Doubleclick AdExchange. Or, if you’re already using DoubleClick for Publishers, watch this video from The Economist who integrated DoubleClick for Publishers with DoubleClick Bid Manager, surpassing all their revenue and growth goals for the campaign.Next stepsWe want to help you get the right tools in place so you’re set up for success and potential ad earnings growth. To check whether your setup that suits your plans for your site/s, have a conversation with one of our experts. They can offer a personalized consultation to help you make smart choices for your business. Book a time to speak with an expert. [...]



More control over the ads you serve on your site(s)

2017-02-07T13:02:06.556-05:00

We’ve heard the feedback that publishers like you have shared about wanting more ways to control the ads showing on your site(s). Today, we’re excited to share some recent updates to General Category Blocking that give you more controls to opt-in or filter out certain categories of ads -- putting you in charge.

General Category Blocking was introduced in some countries in 2010 to help you scalably prevent competitors’ ads and ads that may not fit your audience from appearing on your site, by letting you opt out of showing ads from certain categories and subcategories such as “Finance,” “Apparel,” and “Tourism.” Over the last few weeks we’ve increased the number of categories and subcategories from 250 to 470. This update lets you be more granular and block more specific categories without overblocking and having an unwanted negative impact on earnings. For example, instead of blocking the category “Apparel,” you can now pick any of the new subcategories “Sunglasses,” “Handbags,” or “Watches.” With this update we’ve also expanded our supported languages to include Chinese (simplified), Dutch, Polish, Russian, and Turkish and made this feature available in every country supported by AdSense.

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With more options available it’s important to carefully consider the impact of blocking, or allowing, a category. Blocking a general category could lower your potential earnings as the affected advertisers’ bids are excluded from the auction. On the other hand, with more subcategories available you may have the opportunity to be more granular and pick the subcategory that most closely matches the type of ad you want to prevent -- minimizing the negative impact on your earnings.

We know how important it is to have control over the ads that appear on your site, and this update is adding to a set of controls available in AdSense already. We’d love to hear what you think about these update so please leave your feedback in the comments field below.
Posted by: Konkona Kundu, Product Manager
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5 steps to improve Page Speed and boost page performance

2017-02-07T14:15:00.253-05:00

The eighth installment of the #SuccessStack takes a second look at page speed, specifically tips you can implement that may improve your metrics.Last week the #SuccessStack illustrated lots of reasons why mobile Page Speed is critically important to the ongoing success of your publishing business. Now you can explore what you can do that could improve this metric and boost your overall page performance as a result.Step 1: See how much more you could earnBefore you put time and effort into improving your mobile speed, you want to see what it’s worth to you. This useful tool will help you make a personal calculation of how much more you could earn with a faster mobile experience. However, this tool does not calculate user experience or user loyalty, both of which are impacted by either a fast, or slow, mobile experience. Step 2: Look at how you measure upUsing tools to measure different aspects of your site will help you identify areas for improvement more easily than if you were to just estimate. Here are a few of our favorites: Page Speed Insights analyzes your site performance, scoring its speed and user experience and identifies issues to fix. The best practice is a score of 85 or above.1Webpagetest provides a Speed Index that indicates the average time at which visible parts of the page are displayed. Aim for a Speed Index of 3,000 or less and load time of 3 seconds or less — ideally 1-3 seconds.2Chrome DevTools is a versatile real-time tool for evaluating your website’s performance right in the browser. You can simulate network and CPU speeds, examine network loading details and see how your site’s code is impacting your page.Mobile-Friendly Test is designed specifically for mobile sites. This tool analyzes exactly how mobile-friendly the site is, and focuses on elements beyond speed as well. Step 3: Have a clear out - reduce the size of your pages. Reduce the size of your pages. Target 50 or fewer requests and 1,000 or fewer bytes to optimize load time. Compress and select efficient images, and prioritize download of visible content.Assess the ads and trackers running on your page.Use a tool to measure the bandwidth and latency impact of pixels and other elements on your pages (e.g., Ghostery). Evaluate if trackers are needed and used, and if they provide enough benefit.Review latency of your ad partners, especially those delivering video ads, and remove low performing monetization partners. Step 4: Prioritize the order your page loads inIt sounds obvious, but prioritizing loading of the elements that are visible above the fold will enhance your user experience, even of your net page loading speed doesn’t change. Prioritize loading elements that are visible above the fold first: Minimize the amount of pieces that show above the fold of visible content. Load styling, javascript logic and images that are only accessed after direct interaction later. Enable HTTPS and HTTP/2: Support modern HTTPS to provide site integrity, encryption, authentication, and better user experience. More than 1-in-3 of top 100 sites run on modern HTTPS, and a quarter of them use HTTPS by default Limit server requests where possible: Each mobile page makes an average of 214 server requests,3 some of which happen simultaneously and some that can only happen one after the other. Review each request on your site to understand the benefit it provides. &[...]