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Preview: Inside AdSense

Inside AdSense



A look inside Google AdSense.



Updated: 2017-01-23T07:09:59.024-08:00

 



Viewability is vital for publisher business growth

2017-01-23T07:09:59.039-08:00

In the fourth article of the #SuccessStack, we explore viewability and its increasing importance in retaining and growing ad revenues for your publishing business. We’ve recently received a lot of questions on viewability from our AdSense publisher community, so this post should answer the most frequently asked ones. What is viewability?Media Rating Council (MRC) and IAB standards state that a display ad is counted as viewable when at least 50% of the ad is within the viewable space on the user’s screen for one second or more. Why is it important for your ad revenue? An ad served doesn’t necessarily equal an ad viewed, and digital advertisers and publishers are catching onto this as the industry shifts toward valuing viewable rather than served impressions. This is because ads that are considered viewable have a higher chance of being seen and are more likely to engage an advertiser's target audience. As a result, more savvy advertisers are paying closer attention to ad viewability and it is increasingly becoming a factor in their decision making around ad spend. If an ad isn't seen, it can't have an impact, change perception, or build brand trust. That's why measuring viewability matters. For AdSense publishers, this means that increased viewability may encourage greater investments from advertisers. Let’s get started Before you get to work on increasing viewability, make sure you choose the right tool to give yourself the best possible potential earnings. To help you with this, be sure to schedule a free consultation with one of our experts who can help you to choose the right solution for your business. How can you increase the viewable impressions delivered by your site? 1. Put ad units just above the fold.Interestingly, ads placed just above the fold of a web page produce higher viewability metrics than those at the top of the page. Try horizontal ad unit sizes, e.g. 320x100 for optimal increase in viewability metrics. It’s important to note that it's against the AdSense ad placement policies to place a 300x250 ad unit above the fold on mobile pages, so be sure to place those larger ad sizes below the fold.  Bonus tip: Switch 320x50 for 320x100 ad units. Replacing your 320x50 ad units with 320x100 on your mobile device can improve viewability and potentially increase earnings. Revenue per thousand impressions (RPMs) tends to increase when you move to the larger mobile banner ad. This is because using the 320x100 ad unit allows both the 320x50 ad and the 320x100 to compete for the same ad space, doubling the fill-rate competition. It’s best practice to put the ad just above the fold as mentioned above, which could further boost your revenues. 2. Use mobile-friendly ad formats. Mobile is becoming an ever more important part of online ad sales. Here are three mobile friendly ad formats to try:Use large high impact ad units such as the medium rectangle (300x250), large rectangle (336x280) and large mobile banner (320x100) to get the best results. The first two work well on desktop and mobile (below the fold), with the third being designed specifically for mobile. AdSense also offers two kinds of page-level mobile ad formats, anchor ads and vignettes. Both are designed to increase mobile viewability.  Once you’ve implemented the tips above, you can find even more advanced best practice viewability tips in this infographic. [...]



Introducing “Ad balance” - focus on your best-performing ads

2017-01-17T14:41:55.305-08:00

Over the last few weeks you may have noticed the Ad balance subtab under My ads. This new AdSense feature will give you more control to create a great ads experience for your users.

Ad balance lets you reduce the number of ads you show to your users. Finding the right balance between the number of ads you show and the user experience on your site can lead to better overall engagement with your content. With Ad balance, you’re able to see how changes in the volume of ads you show affect your earnings, and find the balance that makes the most sense for you and your users.

By only showing your best-performing ads, you may see a minimal drop in your earnings. However, these changes may result in an overall earnings increase, since an improvement of the user experience often leads to users staying longer on your site and engaging with more of your content*.

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Ad balance is the first example of a Lab that's being made available to all publishers. Those of you who had the Show fewer ads lab enabled have been automatically moved over to Ad balance**. Thank you for trying it out!

To learn more about this new feature, please visit the Help Center.

We’d love to hear what you think about Ad balance. Please leave your feedback within your AdSense account by clicking send feedback.

Posted by:
Dongcai Shen, Software Engineer
Rikard Lundmark, Software Engineer
Spandana Raj Babbula, Software Engineer

*We don’t guarantee any specific results. And, just as a reminder, you’re responsible for the content and layout of your site.
**Find out how you turn this feature on and off and make changes to your settings in the AdSense Help Center.
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Meet the new AdSense user interface

2017-01-12T16:45:16.786-08:00

Editor's Note: This post was originally published in October 2016 and has been updated with the most recent product announcement. Over the coming weeks, when you log in to your AdSense account, you'll be automatically taken to the new User Interface (UI). You will no longer be able to opt-out of the new UI.Thank you to the more than 500,000 publishers who switched to the new UI over the last few months. Your feedback has been invaluable in launching the new UI to all of our users.----Posted October 13, 2016The new AdSense user interface (UI) is here. Over the last year, our product team has been hard at work bringing Material Design principles to AdSense. This new UI highlights the information that’s relevant to you on a personalized homepage and streamlines navigation.Over the next few weeks we’ll be offering the new UI to AdSense publishers.  All you’ll need to do is opt in when you log in to AdSense: What’s new?A fresh new look & feel. We're adopting Material Design principles with a completely redesigned homepage and menu. We’ll roll out further improvements throughout the product soon.A great new homepage. All the information you need, right where you need it. We've organized your homepage into a stream of interactive cards. You can pin your favorites to the top of the stream, and arrange your homepage just the way you’d like.A streamlined new menu. We’ve brought everything together in a new left hand menu.We’ll continue to improve and refine AdSense over the coming months. While we’re making these improvements, you’ll still be able to find all the content and features that you’re used to–right where you expect them.Opt in through the AdSense interface to try it for yourself, and let us know what you think in the feedback tool.Posted by: Andrew Gildfind, Daniel White & Louis CollardFrom the AdSense Product Team [...]



Other sites are using my ad code. What should I do?

2017-01-03T09:32:15.998-08:00

Hello AdSense Publishers, if you are seeing sites on your performance reports or under your sites list that don’t belong to you, this post is for you!First off, you are not under attack. Although you may feel some alarm seeing another site show up in your account, there's nothing to worry about. The most common scenario is another site has copied your site code and pasted it onto their site, also copying the ad code in the process. Since your publisher id is still in the ad code, the new site will now appear in your account.To address this you’ll want to make two quick changes to your account.Verify which sites in your account are yours.Sign in to your AdSense account.Click Settings in the sidebar. In the dropdown, select My sites.In your site list, locate the site you want to verify and click the Down arrowNext to "Verified site", turn the switch on 2. Once verified, enable site authorization. Site authorization is an optional feature that lets you identify your verified sites as the only sites that are permitted to use your Google ad code. Click Settings in the sidebar.In the dropdown, select My sites.On the "Manage sites" page, click More Click Site authorization.Next to "Only authorize my verified sites to use my ad code", turn the switch on Click Save. Your changes should take effect within 48 hours.Once your sites are verified and site authorization is turned on, ads will still show on the unverified site(s), and impressions and clicks will be recorded. However, advertisers will not be charged, and you won't receive any earnings for that site. Any policy violations that occur on these sites also won’t count against you. The URLs will still show up in your list of sites so you are aware of who else is using your ad code. The sites may also still show in your performance report in order to keep a definitive record of activity. If you are seeing the sites in your reports but don’t want to, consider setting your report type to “Verified Sites” to ensure you are only seeing data related to your verified sites. More on managing your sites here.Post by Brandon Canniff, AdSense Support Specialist [...]



How to optimize your Adsense ad placements for mobile users

2016-12-19T10:01:39.578-08:00

This is the final guest post from AdSense publisher Brandon Gaille. Brandon has built his small business marketing blog, BrandonGaille.com, to over 2 million monthly visitors in less than three years. He’s featured as our guest blogger to share insights and tips from his personal blogging experience to help AdSense publishers grow earnings. If you’re new to AdSense, be sure to sign up for AdSense and start turning your #PassionIntoProfit. Every year more people are using their phones and devices to browse web pages. In 2013, mobile made up only 17% of web traffic. In 2016, this number has risen to over 38%. Within the next couple of years, mobile traffic will easily surpass 50%.This is why you need to take time to optimize your AdSense ads for mobile traffic. Although you can easily grab a responsive AdSense ad unit, there are more ways to optimize your ad units for mobile. It may be the easiest way, but I’ve found that the easy way usually does not always produce the best results. I’ve tested the responsive ad units on my blogs against manual optimization, and the results were staggering.The manual optimization of my ads produced a 54% increase in my AdSense revenue.Here’s what I learned from the tests I ran:#1 A large mobile banner at the top of the page earned the most money on my siteThe highest producing location was below the title of a post and above the first paragraph. It’s important to know that  AdSense amended their policy on ads above the fold on mobile devices, and you can no longer use the 300x250 ad above the fold on mobile.#2 Hide the sidebar ads in tablets and mobileThe sidebar is going to be pushed down to the bottom of the post when it is viewed in mobile. This is essentially banishing any ads in the sidebar to no man’s land. Most premium WordPress themes will allow you to turn off ad spots in the sidebar. This will allow you to drop in an additional AdSense ad into the post to get maximum monetization from mobile.#3 The best ad grouping was top, middle, and bottomOut of all the mobile ad groupings, this one easily produced the most revenue for me. The grouping was made up of one 320x100 ad and two 250x250 ads. The first ad was below the title and above the first paragraph. The second ad was placed after the 6th paragraph of the post. The final ad was placed at the end of the post.In addition to mobile optimization, I applied four AdSense optimization strategies, which resulted in an overall revenue increase of close to 300%.  Whether you are making $500/month or $5000/month, a 300% increase can make a huge impact on your yearly earnings.Go here to read all of my “5 AdSense Optimization Strategies that Will Increase Your Earnings.”Posted ByBrandon GailleBrandon Gaille is an AdSense publisher. You can learn more about Brandon at BrandonGaille.com and listen to his popular blogging podcast, The Blog Millionaire.If you’re new to AdSense, be sure to sign up for AdSense and start turning your #PassionIntoProfit.  [...]



Find out if you should go programmatic

2016-12-14T10:22:26.205-08:00

In the third part of the #SuccessStack, we take a look at programmatic ad sales. This article will give you the tools to decide whether programmatic may be the right route for you to grow your publishing business.What is programmatic?Originally, digital ad sales required you to go out and sell your ad space direct to advertisers. If they liked the price they agreed to the sale. If not, they may have negotiated with you. All this took time, required advanced bookings, and necessitated a lot of leg work on both sides.Programmatic advertising takes your digital ad inventory and matches it to buyers looking for the ad space you offer, doing the selling for you. It uses software and algorithms as a go between, increasing ad revenues through a bidding system where the highest paying buyer’s ad is chosen for each space.The easy way to try programmaticFor most publishers, the easiest and most effective way to try programmatic ad sales is to use an automated ad network like AdSense to sell their ad inventory. This means you don’t have to worry about generating direct sales or any high-touch manual optimizations of your ad sales. The AdSense platform will find advertisers for you from AdWords and other Google advertisers and accept bids on your behalf, automatically selling your ad units for the highest possible price and placing the winning ad in that spot.Programmatic advertising 2.0If you’re a larger publisher who has a significant amount of direct sales or needs to manage their ads at a granular level to avoid conflict, you may need a more advanced programmatic solution. DoubleClick Ad Exchange is for publishers looking to go beyond the basics of programmatic advertising. You’ll be able to access a wider pool of advertisers, agencies and ad networks to tap into advertising markets beyond Google advertisers. In addition to expanding demand, Ad Exchange provides publishers with advanced Programmatic Direct tools to help grow your business. But it’s important to know, you’ll also be required to manage more manual inputs and adjustments, so it’s not ideally suited for every publisher. Consider your next stepIf you’re thinking about what you should do next, you might begin with this short quiz to help you decide which is the correct next step for your business and programmatic advertising.Ready to take the plunge?Make sure you choose the right tool to give yourself the best possible potential earnings. To help you with this, arrange a free consultation with one of our experts who can help you to choose the right programmatic solution for your business.Posted by Jay Castro, from the AdSense team [...]



Three ways to grow ad revenue this holiday season

2016-12-13T07:26:11.624-08:00

A staggering $6.9 billion was spent on mobile digital ads in Q4 2015. In this second installment of the #SuccessStack, learn how you can claim your share of advertising budgets spent this quarter and grow your revenue. Tip 1: The early bird catches the wormDoes it feel like the holiday season gets bigger and starts earlier every year? You’re not wrong. This year Black Friday set a new record with over $3 billion in online sales. The entire holiday shopping season has evolved into a truly multi-month, online affair. Take advantage of the holiday ad spending spree by placing ads on your site. A good first step is to choose the right tool to sell and manage ads on your site. Then, make sure your available ad space is optimized and mobile friendly. Finally, when the holiday season is in full swing, you can use experiments to measure and improve your use of ad space further. Tip 2: Tailor your content to what users are looking forThe holiday shopping season creates big opportunities for AdSense publishers. According to Luth Research*, the way people search when shopping becomes more niche as they move closer to buying an item. For example, individuals may start their shopping journey with search terms like “gadgets for men” or “laptops” but finish a few weeks later with searches for specific models or screen sizes. To capture audience attention and increase your ad impressions, build a content strategy that taps into this insight. Try creating content that taps into each stage of the buyer journey like gift inspiration articles for those early stage “i need ideas” moments, and product comparison content for those “i want to know” moments before users make a purchase decision. To help you make the most of these moments check out our guide to help you draw the crowds to your site. Tip 3: Use the right advertising partnerPartner with an ad network that can help you earn more during this peak advertising period. AdSense, with its access to millions of Google AdWords advertisers offers an easy, profitable and low touch advertising solution. Already an AdSense user? Enjoy an expert consultation to walk you through DoubleClick’s suite of tools to help you manage and optimize the ad inventory on your site. It could help you grow your revenues even further this holiday season. *Google/Luth Research, U.S. Google partnered with Luth to analyze the digital activity of its opt-in panel participants. The data was analyzed between April and Aug. 2016. [...]



How to earn more money with AdSense by decreasing your bounce rate

2016-12-12T06:00:03.132-08:00

This is the fourth of five guest posts from AdSense publisher Brandon Gaille. Brandon has built his small business marketing blog, BrandonGaille.com, to over 2 million monthly visitors in less than three years. He’s featured as our guest blogger to share insights and tips from his personal blogging experience to help AdSense publishers grow earnings. If you’re new to AdSense, be sure to sign up for AdSense and start turning your #PassionIntoProfit. Google Analytics defines bounce rate as the percentage of single-page sessions, which essentially means the people that left your site after seeing only a single page. When your bounce rate is high, it also means that your AdSense ads may not be seen by a large percentage of your audience.Over the years, I've researched this topic many times over in an effort to constantly decrease the bounce rate of my sites and my clients’ sites. Through countless hours of A/B testing and deep analytics research, I was able to identify 25 tactics that consistently reduced the bounce rate.The great thing about most of these tactics is that they usually only take a matter of minutes to incorporate, and you can start seeing results the next day.#1 Do not use more than 7 sentences per paragraphYou never want to block too much text together. One really long paragraph can easily overwhelm your visitors and lead them to hitting the back button.Most bloggers write their posts on a desktop or laptop computer. From a computer, the occasional 12 to 15 sentence paragraph does not look too intimidating. However, over 50% of my blog visitors are using their phones to read the posts on my site. On a phone, these long paragraphs will fill up the entire screen and add to your bounce rate.I like to break up my paragraphs into different sizes. This can make the text of a post visually stimulating, which can turn scanners into readers.Using an occasional single sentence paragraph will speed up the flow of article and add some nice white space.#2 Keep your column width between 700 and 800 pixelsThere have been many big name bloggers that have been considering ditching the sidebar. Although the sidebar does not get as many clicks as it once did, this is largely due to the increase in mobile traffic.A post without a sidebar will have a column width well beyond 800 pixels. This is going to make your content look very long on a desktop computer. The ideal width for engagement is 700 pixels, which will allow between 80 and 90 characters per line.Smashing Magazine did a study on the typographic design patterns in websites. When they looked at a segment of websites with the highest engagement, they found the majority of these sites had between 75 and 90 characters per line.Source of image: Smashing Magazine#3 Organize your content with headers and sub-headersBased on reviewing heat maps of million and millions of page views, I’ve found that visitors of blog posts are made up of a mix of readers and scanners. To be precise, the results showed that 40% are readers and 60% are scanners. The readers start by reading the introduction paragraph, and the scanners scroll through the entire post. The scanners consistently stop scrolling to read each header and sub-header.For the readers, most bloggers are pulling them into the post with a great introduction. However, the vast majority fail to create compelling headers. The easiest type of post to break into headers is the list post. For example, “13 Habits that Lead to Success.”Each habit should be turned into a bold header and be able to stand alone as its own title. The goal here is to create thirteen compelling titles. Each title is designed to grab the reader’s attention and drive them into reading that section.If you’ve enjoyed these three tips to decrease your bounce rate, go here to read all of the “25 Proven Ways to Decrease Your Bounce Rate.”Posted ByBrand[...]



How to choose the right ad tools for your site

2016-12-13T12:21:26.177-08:00

Welcome to the #SuccessStack, a new series of articles designed to help you:Access Google’s large network of advertisers Grow your publishing business Earn more from the ads on your siteThis first article can help you choose the right tools to sell and manage the ads on your site.AdSense: Get started with easy access to Google’s network of advertisersWho it’s for: Publishers looking for a smart and easy-to-use tool to optimize their ad space and revenue. What it does: AdSense makes it easy for you to place, manage and earn revenue from ads on your site. With AdSense, Google is your advertising sales team, bringing you ads from millions of advertisers using AdWords and other Google advertising programs. AdSense includes simple and easy controls to help you get started with earning money from ads, but it also does a lot of work behind the scenes to help you make more money. It’s a bit like an automatic car -- it removes some of the manual adjustment, allowing you to cruise along with less effort. You still need regular “tune ups” to get optimal performance, but you won’t need to shift gears all the time.DoubleClick Ad Exchange: Control who gets programmatic access to the ads on your site with advanced featuresWho it’s for: Publishers who require a more granular control over their inventory and who have the resources and expertise to manage ongoing optimizations. This product is suited to publishers with yield management expertise and those who have need for advanced features like Programmatic Direct. What it does: DoubleClick Ad Exchange gives you real-time access to the largest pool of advertisers. This means that in addition to AdWords advertisers, you can also access major ad networks and agencies. A major difference between DoubleClick Ad Exchange and AdSense is that AdSense does a lot of the technical settings and optimization work for you, such as automating the sale of all your ad space to the highest bidder. With DoubleClick Ad Exchange, you can control these adjustments yourself and control exactly how your inventory is sold. As an example, DoubleClick Ad Exchange allows you to choose which ad space is for public sale and which is reserved for private auctions. This increased amount of user input is necessary for you to get the best results from DoubleClick Ad Exchange. Another important distinction is that the AdSense demand is majority AdWords advertisers, whereas DoubleClick Ad Exchange pulls demand from multiple sources. You can see the full list of differences at our help center. DoubleClick For Publishers: Scale your advertising business Who it’s for: Publishers who are looking for a tool that has AdSense or Ad Exchange built in, along with lots of useful features to help them, schedule, deliver and measure their ad inventory regardless of how they sell it, to networks, programmatically or through their own direct sales teams. What it does: DoubleClick for Publishers is a single platform that allows you to manage and deliver all of your web, mobile, and video advertising across all your sales channels. It doesn’t come with it’s own ads, but rather helps you scale your ads business by managing your ad sales across a variety of ad networks such as AdSense, ad exchanges like DoubleClick and direct advertising partners. You can get started with the small business version right away for free, or talk to us about integrating with the premium, paid version that is built for large organizations with sophisticated ad sales teams.Both versions have a simple interface, lots of great tools, built-in revenue optimization, and Google powered ad delivery to provide a simple, worry-free way to potentially increase the value of your ad impressions.Ready to get started? You can arrange a consultation with one of our experts who can help you to choose the right solution for your[...]



How to create better blog titles that can drive more traffic to your ads

2016-12-06T09:42:58.563-08:00

This is the third of five guest posts from AdSense publisher Brandon Gaille. Brandon has built his small business marketing blog, BrandonGaille.com, to over 2 million monthly visitors in less than three years. He’s featured as our guest blogger to share insights and tips from his personal blogging experience to help AdSense publishers grow earnings. If you’re new to AdSense, be sure to sign up for AdSense and start turning your #PassionIntoProfit. Over the past three years, I’ve crafted titles for over 5,000 blog posts and have received over 58 million unique visitors to date. With that many titles and that much traffic, it’s allowed me to identify what types of titles get the most traffic.The title of your page or blog post will play one of the largest roles in how much traffic you receive. From my extensive experience, a really great title can move your blog post dis and increase the number of social shares by over 300%.The bottom line is… If you fail to write a compelling title that gets people to click, then your post is doomed to wallow in mediocrity.Here are a few title optimization tactics that have proven to drive the most traffic.#1 Place a number at the beginning of your titleIf you have a list formatted post, then you need to be using numbered titles every single time. Titles that begin with numbers are proving to drive traffic. This is largely due to the increased consumption of users reading list posts more than any other type of blog post. A list post typically has anywhere from seven to forty key points, which are listed out numerically.This makes it really easy for anyone to scan through the big takeaways and decide whether to dive deeper into the article. When people see the number 13 at the beginning of the title, they know they can scan through all 13 key points in a matter of seconds.A numbered title paired with a list post will drive more clicks to your post and list style posts have one of the highest engagement rates. Posts with more clicks and higher engagement often are rewarded by becoming more discoverable to users.Here are a couple of examples of numbered blog titles:11 Tools to Create Share-Worthy Content17 Incredible Social Media StatisticsI recommend crafting numbered blog post titles for more than half of your posts.A Conductor study on headline preferences also backs up what I’ve found to be true on my blog.#2 The odd number gets 20% more clicks than the even numberAlthough no one has figured out exactly why this happens, the odd numbered titles get more clicks than the even numbered titles. Here’s an example.Odd Numbered Title: 11 Keys to Earning More Money on AdsenseEven Numbered Title: 12 Types of Ads that ConvertBefore you hit publish on the blog post titled, “8 Crazy Ways to Double Your Ad Revenue,” take a moment to either add one more tip or remove the least valuable tip. This will allow you to capitalize on the extra twenty percent of clicks by having an odd numbered title.Learn more about creating better blog titles from my blog and read all of the “17 Ways to Create Catchy Blog Titles That Drive Traffic.”Posted ByBrandon GailleBrandon Gaille is an AdSense publisher. You can learn more about Brandon at BrandonGaille.com and listen to his popular blogging podcast, The Blog Millionaire.If you’re new to AdSense, be sure to sign up for AdSense and start turning your #PassionIntoProfit.  [...]



Put your users first with the four S’: Speed, Scroll, Style, Simple

2016-11-30T06:00:01.918-08:00

We’re all consumers of web content. Yet as content creators it can be easy to forget what we need as users. But don’t worry, you’ve got this, and we’ve got you covered with just four S’. If you’re new to AdSense, be sure to sign up today and start turning your #PassionIntoProfit. 1. Speed We all know how frustrating it is when a page takes forever to load. We twiddle our thumbs and look from side to side. And after just three seconds, we bounce.But somehow publishers aren’t responding to this primal need that we all know as users.According to Google's research from the Mobile Speed Matters report, the average load time for mobile sites across the web is 19 seconds. This is a LONG time. Usain Bolt can run 200m in 19.9s - think of what your users can do with a tap and a swipe.But how does this impact me? Well, the report also states that…53% of mobile site visits are abandoned if pages take longer than 3 seconds to load.Publishers whose mobile sites load in 5 seconds earn up to 2x more mobile ad revenue than those whose sites load in 19 seconds. By now we think you’re sold on speed. So what’s next?Understand your site’s speed with these resourcesPageSpeed Insights Web Developer Kit Consider one of the following quick fixesAsynchronous loadingLazy LoadingAMP Get our mobile web speed toolkit and...Measure your site’s performanceAssess the different components impacting speedPrioritize the order your site loadsTest, remeasure and repeat to improve your site speed2. ScrollThe magic scroll. It’s an infinite, endless, perfectly loaded stream of content. There’s no need to click, to wait for a page to load, to navigate to that tiny ‘next’ with your giant thumb. It’s all right here, content, just waiting for you to consume it.There are, of course, a few caveats before developing an infinite scroll. Like almost everything online, this isn’t a one size fits all solution. Infinite scroll is great for ...UGC publishers with constantly evolving content - think Tumblr, Facebook, Pinterest.Sites with lengthy articles or tutorials. No one wants to click ‘more’ or ‘page 2’ anymore. It’s just too dang hard. Publishers using a slideshow with pagination. Consider a lazy loaded infinite scroll instead. Users love it. Publishers considering mobile first (aren’t we all?!).Watch out for … Crawler errors & SEO impact and check out this article for creating a search friendly infinite scroll. 3. Style Style should never be an afterthought. You and your users want to interact with something that looks good and feels good. There are two primary components to style: content style & ad style. First: Content Style Great websites are able to maintain a consistent style  across pages and platforms. Consistency gives users a sense of familiarity when interacting with your content. Choose a color scheme and stick to it Choose a layout and stick to it Choose a theme and stick to it We can’t stress this enough - stick to it. As the industry continues to migrate towards a mobile first perspective, consistency across device types and platforms becomes increasingly important. Responsive web design enables your site to adapt to various device sizes without changing the overall look and feel or compromising user experience. If you're up for the challenge, check out more on responsive design. Second: Ad Style In the internet of yesteryear it was nearly impossible to monetize without stripping a site of what made it beautiful. The good news? It’s 2016 and now you have the ability to make a profit and maintain your site’s style. When implementing ads think about what makes sense for you and your users.Conside[...]



How to earn money blogging with AdSense

2016-11-30T10:05:41.887-08:00

This is the first of five guest posts from AdSense publisher Brandon Gaille. Brandon has built his small business marketing blog, BrandonGaille.com, to over 2 million monthly visitors in less than three years. He’s featured as our guest blogger to share insights and tips from his personal blogging experience to help AdSense publishers grow earnings. If you’re new to AdSense, be sure to sign up for AdSense and start turning your #PassionIntoProfit. Blogging is one of the easiest ways to build a residual income with Google AdSense. However, most bloggers are doing it the wrong way, and that’s keeping them from growing their earnings to a whole new level. Today, I’m going to share with you the four pillars that helped me build my blog traffic to over 1 million monthly visitors in less than 18 months after my first blog post.My blogging success story is rather unique. For most of my thirties, I was mentally and physically disabled because of damage done by a small pituitary brain tumor. I was fortunate enough to find a doctor that identified the right combination of medicine to bring me back from the depths of nowhere. My mental cognition was regained a mere months before my pregnant wife was diagnosed with stage 3 breast cancer. I was able to be there for my wife. Our first son was born healthy, and my wife officially beat cancer two months later.The fear of our health problems returning led me down the road of creating a blog. One of my top skills is reverse engineering successful systems and rebuilding them into a more productive system. Before my health was ravaged, I had built several multi-million dollar companies on the back of this unique skillset.Before I made my first blog post, I spent six months researching the blogs that received the most traffic from Google organic search. I identified the specific tactics from over 70 high traffic blogs. Then I ranked the tactics by the most productive, and I eliminated the bottom 80%. This is what I built my blogging system upon. Within four months of launching the blog, I had surpassed 100,000 monthly visitors. Today, my blog receives over 2 million monthly visitors.Here are the four pillars that my system was built upon:Pillar #1 – Keyword researchMost amateur bloggers fail miserably at keyword research. The reason for this is because they are overwhelmed by all of the data, and they are usually using the wrong tools. I will be breaking down my simple system for identifying keyword phrases that serves as the topic and title for future blog posts. This will allow you to blog with a purpose. And that purpose is to create blog posts that consistently produce organic traffic.Pillar #2 – Compelling blog titlesYou can write an epic 4000 word post, and it can doomed for failure because of a poorly chosen title. The post title is a very important part of the post, and often overlooked. I’ll be revealing my Perfect Title Formula, which will allow you to craft blog headlines that drive a ridiculous amount of traffic and social shares.Pillar #3 – Engaging content Over the last three years, I’ve perfected my blog’s ability to engage new visitors. The average visitor spends 5 minutes reading one of my blog posts. I will be sharing the eleven techniques that I apply to my blog posts to achieve absolute engagement.Pillar #4 – Getting High Quality LinksThe key to remember here is quality over quantity. Do not waste your time chasing low quality links or adding your blog to a directory. There are two strategies that work better than everything else, and I will show you exactly how to execute them.Over the next four weeks I’ll be sharing tips on how to increase your AdSense earnings right here on the Inside AdSense blog. In the meantime, go here to keep reading [...]



Why (and how) you should utilize your online community

2016-11-14T07:00:07.384-08:00

Publishing experts provide even more value to their readers by using backlinks to direct them to useful sites that expand on points made, inspired the content/research, or offer alternative looks at the industry.

Friendly shout outs boost your online image, and encourage the rest of the community to also view and engage with your site.


Link up

If you have an idea for a piece of content from another author or are sharing someone else’s article on your site, it’s important to link back to the original owner. Basically, make sure to give credit where credit’s due. By including a backlink (or inbound link), the original owner’s analytics will track what portion of their online traffic came from your site. Chances are, they may even return the favor later on by linking to your shareworthy content.

Promote Yourself Indirectly

The best way to encourage other publishers to direct their readers to your site is to provide high-quality, unique content. Inbound links such as these are valuable to you because they send out organic signals to search engines about the naturally derived credibility of your site. Establishing a reputation for inspiring, timely content is your best tool for continued success and traffic.

To learn more about familiarizing your audience with your brand, check out the AdSense Guide to Audience Engagement.


Posted by Jay Castro
Audience Development Specialist
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Global Spotlight: Converting pageviews into revenue

2016-11-03T06:00:04.649-07:00

Welcome back to our Global Spotlight on India, a nation with a population of over 1 billion people and 22 official languages (not including English) which for current AdSense publishers, this presents an opportunity to grow your audience globally.The Global Spotlight is a series of blog posts that can help educate, inspire, and provide you with insights into how you can grow your business and share your content in emerging markets.Our last spotlight shared insights on why you should cater to mobile first users.  Now that you have a site optimized for mobile users and with  high quality, relevant content, here’s how you can convert your traffic into revenue and turn your #PassionIntoProfit.First, deliver more viewable impressions to get your ads seen. Measuring viewability is extremely important, because if an ad isn't seen, it can't have an impact, change perception, or build brand trust. Here’s a few ways to boost ad viewability on mobile devices:Replace 320x50 ad units with 320x100 Move ads at least 150 pixels away from content to cut accidental clicksUse page-level ads designed for mobile devices. More on page levels belowLearn more tips on boosting mobile ad viewability in this blog post.Second, choose the right mobile ad sizes: medium rectangle (300x250), large rectangle (336x280), large mobile banner (320x100), and rectangular responsive ad units. They tend to get the best results.Third, use page-level ads. You’ve heard this from us before haven’t you? Page-level ads are a family of ad formats that offer a new and innovative way to help you earn money from your mobile content. They’re designed to automatically show the right mobile ad format at the right time - potentially increasing your earnings without interfering with your users’ mobile experience. There you have it, our 3-step strategy to help you expand, or start, your site in India. Do your researchUse Google’s research toolsUnderstand the users in IndiaApply your micro-moments strategyGo mobile or don’t go at all. And make it fast. Understand how mobile devices are usedIncrease your page speedLeverage Google’s mobile resourcesConvert page views into revenue Optimizing for viewabilityUse the right ad sizesTry Page-level adsDo you want to hear more from us about successfully monetizing your content in India? We regularly host live Hangout on Air sessions to talk through best practices and ways to grow your business. Be sure to register for our next live session on November 17th.If you’re new to AdSense, turn your #PassionIntoProfit today and sign up for Google AdSense. Be sure to follow AdSense on Twitter to learn more tips on optimizing your account and stay tuned for more posts from our Global Spotlight series in the future!Posted by Jay Castro, from the AdSense Team [...]



Global Spotlight: Catering to mobile first users in India

2016-11-02T06:00:31.341-07:00

This week we are shining our AdSense Global Spotlight on India, a nation with a population of over 1 billion people and 22 official languages (not including English). For current AdSense publishers, this presents an opportunity to grow your audience globally. The Global Spotlight is series of blog posts that can help educate, inspire, and provide you with insights into how you can grow your business and share your content in emerging markets. Our last spotlight shared insights on how to capture the opportunity in India by sharing tips on how to research your potential audience in India. Research is an important first step because when you know what users are talking about, you can participate in the conversation.Today we want to talk about why you should cater to mobile first users.It’s no longer breaking news, our world has shifted to mobile. This shift has been quick, and users expectations for great mobile experiences has increased even more quickly. A website that simply loads on a mobile device is no longer enough. To keep users engaged, mobile sites must be fast and relevant. You’ve learned in our previous post that India is projected to have 570M users online by 20201, and more than half of those users will be accessing the internet via a smartphone. Since hundreds of millions of users in India will only access the internet via a mobile device, it’s important to think like a user, and think mobile first. First, understand how users interact and use their mobile devices. The study “How People Use Their Devices” dives into three different categories of use cases:What does device usage look like in an average dayWhat we do on our devicesHow we search across devicesSecond, increase your mobile page speed. For users in India, it’s important to reduce the size of your pages. To reduce the size of your pages, target 50 or fewer requests and 1,000 or fewer bytes to optimize load time. You can also compress and select efficient images, and prioritize download of visible content. Lastly, consider AMPlifying your site for lightning speed. These are all key in winning mobile micro-moments. Check out the Mobile Web Speed Toolkit released by DoubleClick to help you optimize the speed of your mobile site. Third, leverage the many resources available to go mobile.Test my sitePrinciples of mobile site designBuilding websites for multi-screen consumersAdSense multi-screen guidelinesFind a multi-screen vendorOptimize your content for mobile usersWhat are you waiting for? Get out there and grow your site in India. While you’re at it, be sure to turn your #PassionIntoProfit today by signing up for Google AdSense.Tomorrow we’ll be sharing more tips so stay tuned or check out the other posts from our Global Spotlight series! Don’t forget to mark your calendar and register for our next live Hangout on Air session on November 17th. We’ll be talking through best practices and ways to grow your business.  Posted By: Jay Castro, from the AdSense teamFootnotes1. eMarketer, Worldwide Internet and Mobile Users: eMarketer’s Updated Estimates and Forecast for 2015–2020, October 11, 2016 [...]



Global Spotlight: India presents big opportunities for publishers

2016-11-01T06:00:15.880-07:00

More and more users from all over the world are gaining access to information online. For current AdSense publishers, this presents an opportunity to grow your audience globally. Our Global Spotlight series is designed to help educate, inspire, and provide you with insights into how you can grow your business and share your content in emerging markets. Our last spotlight shared insights on how to capture the opportunity in Indonesia. This week, we turn our lens on India, a nation with a population of over 1 billion people and 22 official languages (not including English). Check out our last post on how and why you should create content in Hindi. Expanding your content strategy to India may spice up your earnings. Not only does India deliciously produce over 70% of all the world’s spices, but according to eMarketer, it’s on pace to add more new mobile phone users than any other country in the world. Projections say that India will have 570M users online by 20201, and more than half of those users will be accessing the internet via a smartphone. This explosion in online user growth has been estimated by eMarketer to result in more than a 3x growth in online ad spend in India ($700M in 2015 and forecasted to be $2.5bn by 2020)2.  What does this mean for you?  A big opportunity to expand your business into India.In our next few blog posts, we’ll be sharing with you a 3-step strategy to start expanding your business to India, or building a new site for an Indian audience. The first step has 3 tips to get started. Use Google’s research tools to create relevant content. Learn the demographics of India’s population. Apply Google’s micro-moments to your strategy. If you’re new to monetization, sign up for AdSense and start turning your #PassionIntoProfit by adding AdSense ads to your site so you can focus on your content. After all, content is king. The first tip we’d like to look at is how and why you as publisher should do research.When you know what users are talking about, you can participate in the conversation. But the online world moves quickly, so if you want to keep the crowds coming back to your site, your content needs to move with it. First, use Google’s research tools to create relevant content. Start with Google Trends. You can pinpoint hot topics based on user search trends. height="413" scrolling="no" src="https://www.google.com/trends/hottrends/widget?pn=p3&tn=10&h=413" style="border: none;" width="750">Second, think with Google, literally. This article will help interpret the demographics of India’s population. Third, learn about Google’s micro-moments and apply them to your strategy. Don’t let another moment pass.  allowfullscreen="" frameborder="0" height="360" src="https://www.youtube.com/embed/cplXL-E1ioA?rel=0&controls=0" width="640">What do you think? Are you ready to grow your business in India? If so, why stop there? Around the world, people are using AdSense to help them do more of what they love. Turn your #PassionIntoProfit today and sign up for Google AdSense.Do you want to hear more from us about successfully monetizing your content in India? We regularly host live Hangout on Air sessions to talk through best practices and ways to grow your business. Be sure to register for our next live session on November 17th, 2016.Tomorrow we’ll be sharing the second part of our 3-step strategy on how to start expanding your business to India, so stay tuned and check out the other posts from our Global Spotlight series!Posted by Jay Castro, from the AdSense teamFootnotes:eMarketer, Worldwide Internet and Mobile [...]



Global Spotlight: The untapped potential for content in Hindi

2016-10-31T08:00:00.914-07:00

More and more users from all over the world are gaining access to information online. For current AdSense publishers, this presents an opportunity to grow your audience globally. Our  Global Spotlight series is designed to help educate, inspire, and provide you with insights into how you can grow your business and share your content in emerging markets.We’re happy to continue our Global Spotlight and bring you to India, a nation with the second largest population in the world and a large percentage of the population coming online for the first time.Think with Google published a thought provoking article titled Why Hindi Matters in the Digital Age and left us with a key takeaway: “With nearly 500M Hindi speakers in India and around the world, businesses that invest in Hindi content today stand to gain a whole new set of consumers tomorrow.”Today we’ll look at the untapped potential for original content that’s created in Hindi for a Hindi audience. This graphic, from the article Why Hindi Matters in the Digital Age accurately represents the opportunity to create Hindi content for Hindi speaking users.So if you have a large user base in India or if you’re looking to grow in this strategic emerging market, catering your content to Hindi speakers is key. Check out this infographic to learn more: Keen to start creating? Here’s three things you can do to start publishing Hindi content online:1. Create Hindi content that is unique and provides value to your users.You know the importance of doing your research to better understand the market, so use those same tools (Google Trends in Search and YouTube) to identify trending content for Hindi speakers: Entertainment, News, Jobs/Education, Sports esp. Kabbadi & Wrestling!. You can also see a selection of high quality Hindi content from fellow publishers at hindiweb.com. 2. Get a professional translation, or have a native speaker review content.If you plan to translate your site for Hindi speakers, ensure you provide high quality and accurate translations. Avoid auto-translation as it risks a low quality user experience. Check out these Webmaster Quality Guidelines to learn more.3. Use Devanagari script. Access up to 40 free, beautiful fonts for publishing your Hindi content and benefit from better indexing of your site. Select Devanagari script at Google Fonts to add fonts to your collection.Learn more about this opportunity and many others by joining our live Hangout on Air session on November 17th, 2016. We’ll talk through best practices and share ways for you to grow your business. Be sure to register here. If you’re new to monetizing your content in India, start turning your #PassionIntoProfit today by signing up for Google AdSense. In our next few blog posts, we’ll be sharing with you a 3-step strategy to start expanding your business to India, or building a new site for an Indian audience. In the meantime, check out the other posts from our Global Spotlight series. Posted by: Jatin Nagpal, from the AdSense team [...]



Best Practices to avoid policy violations

2016-11-30T09:28:29.489-08:00

We’re dedicated to providing additional transparency into our policy processes and hope that the recent blog posts have helped you understand specific policy triggers and the actions to take if you’ve violated a policy.  To further help you stay policy compliant, here’re 8 best practices to help avoid policy violations and keep your account in good standing.1. Don’t click on your own adsDon’t click your own ads, or ask others to click them. These kinds of clicks won’t count toward revenue and may get you suspended. Even if you’re interested in an ad or looking for its destination URL, clicking on your own ads is prohibited. Instead, use the Google Publisher Toolbar.2. Think like a user Make it easy for people to find what they’re looking for. Follow the Webmaster Guidelines to provide content that’s useful, interesting, and adds value. Immerse yourself into the user experience however you can. Try to discover the emotions that guide users’ behaviors and try to uncover their needs. 3. Keep it family-friendly and legal Review our guidelines about prohibited content and be sure you understand them. If you wouldn’t want a child or grandparent to see it, don’t put it on your site. We’ve made a commitment to our users, advertisers and publishers to keep the AdSense network family-safe. A general rule of thumb when it comes to our policies is: if you wouldn’t want to share this content at a family dinner, or view it at your boss’s office, you shouldn’t place AdSense code on it.4. Maximize content, not ads per page Create new, relevant, interesting content, and update it regularly. Also, be sure to maintain a good balance between ads and editorial content as it’s important to ensure that there’s always more content than ads on a page. 5. Avoid deceptive layoutsKeep ads away from games, slideshows, and other click-heavy content and don’t place them near images. Publishers may not use deceptive implementation methods to obtain clicks. This includes, but is not limited to: placing images next to individual ads, placing ads in a floating box script, formatting ads so that they become indistinguishable from other content on the page, formatting content so that it is difficult to distinguish it from ads and placing misleading labels above Google ad units.6. Create unique content Your content needs to create added value for your users. Focus on making content great – not duplicating it across pages. Unique and valuable content is what keeps users coming back to publisher sites. Everything you do as a publisher should be user focused, which primarily includes developing great content.7. Track your traffic Your traffic should be organic. Set up alerts using Google Analytics to quickly identify unusual traffic patterns. Many potential traffic quality problems can be addressed quickly by monitoring your own traffic. Traffic anomalies are often indicators of potential invalid traffic activity.8. Follow the Code of Implementation GuideAlways follow the Code Implementation Guide and don’t try to modify the AdSense code. If you run into a problem, visit the Troubleshooting page or contact publisher support. Thanks for taking the time to learn about Google ad network policy, processes, and best practices. Together, we can continue to make the web and advertising experience great.Posted by: Anastasia Almiasheva from the AdSense team [...]



Do more with Ads on AMP

2016-10-26T09:24:38.112-07:00

Cross-posted from the Accelerated Mobile Pages (AMP) Blog Over a year has passed since the AMP Project first launched with the vision of making mobile web experiences faster and better for everybody. From the very beginning, we’ve maintained that the AMP project would support publishers’ existing business models while creating new monetization opportunities. With regards to advertising, this meant giving publishers the flexibility to use the current technology and systems they’re used to, and evolving user-first mobile web initiatives like AMP for Ads (A4A). With a growing number of publishers embracing the speed of AMP, today we’re addressing some of the ways in which we’re helping you do more with ads on AMP. Serve ads from more than 70+ ad tech providers Keeping with the open source nature of the project, more than 70+ advertising technology providers have already integrated with AMP. And that list is only growing. Existing tags that are delivered via a supported ad server also work in AMP. So, you can serve ads from both directly-sold campaigns as well as third-party ad networks and exchanges so long as they have support for AMP. Keep 100% of the ad revenue AMP is an open source project. It does not take a revenue share. AMP is not an advertising service provider or intermediary, and publishers can monetize AMP pages the same way you monetize HTML pages, keeping 100% of the revenue you earn based on negotiated rates with ad providers. Choose the advertising experience on your pages You can choose to serve any number of ads per page to serve in locations that works best for your content, including the first viewport. Just remember that regular ads in AMP load after the primary content. So, unless you’re loading the lightning fast A4A ads, we recommend placing the first ad below the first viewpoint to optimize for viewability and user experience. Take advantage of video ad support AMP currently supports 13 different video players, ranging from Brightcove to Teads, all of which can serve video ads. If you want to use a video player that is not currently supported in AMP, place the video player inside amp-iframe. Learn more. Differentiate yourself with rich and custom ad formats AMP accommodates a large variety of ad formats by default, ranging from publisher custom ad units to IAB standard outstream video and in-feed native ads. We value publisher choice and support efforts to create proprietary ad formats. For example, with responsive layouts in AMP, you can offer advertisers custom ads that can dynamically span the entire width of the mobile device. Learn more about how you can adapt your ads strategy for AMP. Maximize revenue with interchangeable ad slots In September 2016, both YieldMo and DoubleClick announced support for multi-size ad requests on AMP pages. With this launch, you can optimize yield by allowing multiple ad creative sizes to compete for each ad slot, capturing the most advertiser demand possible on AMP pages while still protecting the user’s experience. Plan ahead with a view into AMP’s roadmap Transparency is important to the success of any open source project and is a key value for AMP. Accordingly, we started publishing the AMP roadmap publicly nearly 6 months ago, including milestones for ads. These roadmaps are accompanied with bi-quarterly status updates and you can also see all AMP releases here. Over 700,000 domains have published AMP pages and a good many are monetizing them with ads. Early studies suggest that ads on AMP are more viewable and engaging than ads on non-AMP mobile pages. Tha[...]



Did You Receive A Policy Violation Warning?

2016-10-26T06:00:09.985-07:00

Have you received an email from adsense-adclicks-noreply@google.com with a warning that you’ve violated the AdSense policies? These warnings are usually issued in instances of mild violations that we believe can be fixed quickly.In addition to an email, you’ll receive a notification in your AdSense account under the “Status” tab. Both the email and notification will explain where your violation occurred and how to fix it and by clicking the link provided, you’ll be sent to the page where the violation has occurred. To resolve the issue, you can either fix the content that violates AdSense policies across your site or remove the AdSense code. Remember, your site must be compliant in order to participate in the AdSense program. When you’ve made all the necessary changes to your site, check “Resolved” on the site level violation notification in the “Status” tab of your AdSense account. You don’t need to notify us when you’ve fixed the violation; however, you do need to resolve it in a timely manner. There are cases where ads stop appearing on your site altogether. This can happen when a publisher fails to respond to policy violation warnings, receives multiple warnings, or displays egregious violations across their site(s). Violations are categorized as egregious when we believe they can cause significant harm to advertisers, Google, users, or the overall ads ecosystem. In these cases you’ll receive an email and a notification in your AdSense account under the “Status” tab to notify you of this change. A link will also be included to show you where the violation appears. You can resolve it by either removing the content in question or by removing the AdSense code from the affected page. It’s important to note that a very small percentage of sites have their ads disabled after receiving a policy violation warning. Once you’ve corrected the violations across your entire site, you can submit an appeal from the “Status” tab in your AdSense account or by using the AdSense policy troubleshooter. Please bear in mind that we can only review appeals from sites that have AdSense code enabled.Stay tuned for some best practices to help you avoid a policy violation. Posted by: Anastasia Almiasheva from the AdSense team [...]



The AdSense Guide to Audience Engagement is Now Available in More Languages!

2016-10-25T10:33:56.082-07:00

Thank you for your feedback on our recently launched The AdSense Guide to Audience Engagement and letting us know how it has helped you grow your online business. Now you can download the guide in 2 additional languages: Portuguese and Spanish.Download the guide today, and like thousands of other AdSense publishers, learn how to engage with your users like never before. The guide contains useful advice and best practices that will help you drive engagement on your site, including:Tips to help your audience become familiar with your brand Best practices to design delightful user journeys Ideas on how to develop content that resonates with your audience Ways to make your content easy to consume Reasons why you should share the love with other sites by referring to good sources.Ready? Download your free copy of the #AdSenseGuide now in any of the following languages:Guia do Google AdSense para engajamento com o público-alvoLa guía de AdSense para interactuar con la audienciaEnjoy the guide and we’d love to hear your feedback on Google+ and Twitter using #AdSenseGuide.Posted by: Jay Castro from the AdSense team [...]



Share your feedback on AdSense and other Google publisher solutions

2016-10-21T08:34:07.915-07:00

It’s time to share your feedback! To improve our product and services, we send out a survey to a group of publishers every six months.

Your feedback and comments are important to us, and we really do read and consider everything you write. Thanks to previous suggestions, we’ve launched a number of new features to improve our services and help you grow your earnings. These include a new Optimization tab that provides tips on increasing your revenue, an improved AdSense interface for easier user navigation, and more transparency on our policies.

You may have received a survey by email over the last few weeks, if so please take the time to respond to it as we value your input.

To make sure that you're eligible to receive the next survey email, please:

Whether you’ve completed this survey before or you’re providing feedback for the first time, we’d like to thank you for sharing your valuable thoughts. We’re looking forward to feedback!

Posted by Susie Reinecke - AdSense Publisher Happiness Team

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Learn the top triggers of policy violation warnings

2016-10-19T06:00:07.808-07:00

Today we’ll highlight some of the top triggers of policy violation warnings to help you avoid common pitfalls. If you haven’t already, download the All-In-One Policy Compliance Guide to help you understand the what's and why's of our policy processes so you can always stay one step ahead.As a general guideline to building a strong policy compliant foundation, ensure that the pages within your site offer a unique value for users and comply with AdSense policies. Let’s get started.1. Copyrighted MaterialGoogle ads cannot be placed on pages that infringe on copyrighted materials. Don’t try to monetize content that isn’t yours or you don’t have permission to use.  2. Deceptive LayoutBecause users come to your site for the content, it should then be easy for users of your site to distinguish ads from content at all times. Ads that blend in or that are situated too close to content and navigational icons can cause invalid clicks. AdSense will deduct clicks that are determined to be invalid and, where possible, reimburse advertisers.3. Explicit TextText descriptions that include excessive use of profanity or erotic stories, jokes, or discussions are violations of AdSense policies. 4. MislabelingPlacing ads under misleading headings like “Resources” is a policy violation. Users should not be mislead or asked to click on ads. Acceptable headers are “Advertisements or “Sponsored Links”. 5. Sexual ContentContent that’s sexually explicit – or suggestive without being explicit, such as lingerie – isn’t allowed. If you wouldn't show it in polite company, we don’t want AdSense advertisements appearing there. 6. Unnatural AttentionDrawing unnatural attention to ads by using visuals, call-outs or placements that call too much attention to ads aren’t permitted either.7. Violent ContentContent that features bloodshed, fight scenes, and gruesome or freak accidents is not permitted by the AdSense policy. 8. Webmaster GuidelinesWebmaster Guidelines require publishers to make sure their content is original, adds value, and is intended primarily for users, not for search engines. Failure to adhere to these adds up to a violation of AdSense policy.There you have it: eight common triggers for a potential policy violation warning. We recommend that you refer back to this blog post and use Google Search to identify if you have any violations in your content as you review your site and upcoming content. Coming up next – what to do if you receive a policy violation warning.Posted by: Anastasia Almiasheva from the AdSense team [...]



Have you experienced an unauthorized access issue with your AdSense Account?

2016-10-17T06:00:00.660-07:00

Unfortunately, even for AdSense publishers, there’s always the risk of an unauthorized source compromising your secure login credentials. In these instances, you might be locked out of your AdSense account. Here’s what you can do to recover your account and avoid the same issue in the future:For starters, these triggers can help you identify if your account has been compromised.  You’ve noticed suspicious account activity (for example: there are new users that you haven’t granted access to; the payment details have changed without your permission; your security settings have been updated; and your email notification settings have changed).You cannot login to your AdSense account. If you’ve found that your account has been compromised, follow these steps to resolve the issue:Run a malware scan on your devicesVisit our Login Troubleshooter. If you’re locked out of your account, the troubleshooter will help you recover your Google Account. Once you’ve recovered your Google Account: Change your password to something unique and unused. Here’s tips on how to create strong password.Visit myaccount.google.com to review your security settingsEnable 2-Step-Verification.  Then, the troubleshooter will take you to the Account login issues form, which will direct you to an AdSense account issues specialists.  The specialist will start an investigation and communicate next steps (including the investigation report and reimbursement options). For a speedy resolution, be sure to include the following with the form as accurately as possible: Proof of your identity and address using acceptable documents.Proof of a recent AdSense payment, such as a copy of a check, Western Union receipt or bank statement clearly showing a recent AdSense EFT deposit.The URL of a test page of your website. This is to prove that you own and manage the domain listed in your account.It’s important to note that the Account login issues form cannot be used to report disputes between authorized users. The administrator of the account is responsible for all user permissions. In general, it’s a best practice to remove former employees and inactive users from your account to help prevent unauthorized changes.  Unfortunately, in some cases with ongoing security concerns, account reinstatement may not be possible. The AdSense specialist team will let you know if this is the case. We understand that compromised login credentials may be a huge problem for you and your business. Bookmark these valuable help resources to help retrieve a hijacked account:Can't log in? Here's how to solve the five most common issuesWhat can I do if I think my Google Account has been compromised?Login issuesLogin troubleshooterIf you have questions about this topic, join us on Twitter or Google+ for one of our #AskAdSense office hour sessions. Posted by: Hievda Ugur, from the AdSense Team [...]



Increase the speed of your mobile site with this toolkit

2016-10-13T13:47:22.050-07:00

Cross-Posted from the DoubleClick for Publishers blogLast month we released a new study, "The need for mobile speed", highlighting the impact of mobile latency on publisher revenue. Simply having your site load on a mobile device is no longer enough: Mobile sites have to be fast and relevant. The study analyzed 10,000+ mobile web domains, and from the results we gained several insights about the impact of mobile latency on user experience.Critically, the study also revealed strong correlations between page speed and the following key performance indicators:RevenueBounce rateSession durationViewabilityIt’s clear mobile speed matters to the success of publisher sites, but making mobile load times a priority doesn’t always make achieving speed easy. To help you build a faster mobile web experience, we’ve created a mobile web speed toolkit. It outlines a 4-step process to diagnose and fix mobile speed issues:Measure your site’s performance.Assess the different components impacting speed.Prioritize the order your site loads.Test, remeasure and repeat to improve your site speed.The mobile web speed toolkit offers tactical recommendations to begin achieving mobile speed. The relationship between page speed and publisher revenue is clearer than ever before. Small improvements to your mobile site may yield big gains for your mobile revenue, so get your copy of the mobile web speed toolkit and start making changes today. #SpeedMattersPosted by: Jay CastroAdSense team [...]