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Preview: Inside AdSense

Inside AdSense



A look inside Google AdSense.



Updated: 2017-03-27T15:28:32.970-07:00

 



Manage the risks associated with user comments

2017-03-27T06:00:00.171-07:00

As a publisher, you can drive discussion and increase reader engagement by using user comments. At their best, comments enable your readers to share their perspectives and learn from each others’ experiences. By creating a community of conversation around your articles, your readers become more engaged and find your site more relevant and beneficial.Alas, not every commenter is well-intentioned or well-informed. Consequently, comment sections can devolve into a place where social norms are tossed aside to further an agenda or to air a grievance. These negative, rude, or abusive comments take away from the article and ultimately harm your brand. Comments that violate Google policies can also cause your site to no longer be eligible to show Google ads. So, as a publisher, how can you keep comments — or, more generally, user-generated content (UGC) — policy compliant so that your site can continue to monetize with Google??First, understand that as a publisher, you are responsible for ensuring that all comments on your site or app comply with all of our applicable program policies on all of the pages where Google ad code appears. This includes comments that are added to your pages by users, which can sometimes contain hate speech or explicit text.Knowing this, please read Strategies for managing user-generated content. Make sure you understand how to mitigate risk before you enable comments or other forms of user-generated content. Managing comments on your site pages is your responsibility, so make sure you know what you’re getting into. For example, you’ll need to ensure you review and moderate comments consistently so as to ensure policy compliance so that Google ads can run.. We published an infographic in 2016 which offers a quick all-in-one glance at policy compliance.Another option:If you are unable to put into place strong and responsive controls over your comments, we strongly encourage you to make a simple design change: put comments on their own page, and don’t run ads on that page. Otherwise, unreviewed and unmoderated offensive or inappropriate user comments can show right next to your publisher content. This can damage your brand, offend your users, and cause you to violate Google policies.Here’s one way to separate comments and content:At the end of your content, place a call to action, such as: “User Comments” or “View Comments” which lets users open the comments in a new page. On that new page, make sure not to place any Google ad tags, so that no ads serve next to those comments...At Google, we believe in fostering an environment where users, advertisers, and publishers can all thrive in a healthy digital advertising ecosystem. By valuing each party equally, we help ensure the sustainability of our industry. We publish Help Center materials, write blog posts, speak at industry events, provide publisher forums and host events at our offices to help our publishers succeed in an ever changing environment.   Posted by: John Brown, Head of Publisher Policy Communications [...]



Global Spotlight: Capitalizing on Vietnam’s digital opportunity

2017-03-23T06:00:01.085-07:00

This week the AdSense Global Spotlight shifts its focus to Vietnam, home to nearly 90 million people and one of southeast Asia’s fastest-growing economies. The country offers an unmissable opportunity for AdSense publishers interested in global audience growth.First let’s look at the bigger picture: there’s no denying that the world becomes more digital each and every day. While global advertising expenditure is expected to reach $573 billion in 2017,(1) the key growth drivers are strong demand for digital advertising, specifically mobile campaigns. Drilling down on Vietnam, the smartphone continues to pick up pace in this country, where many are mobile-first or mobile-only users. While Asia-Pacific made up 34% of all smartphone users in 2008, it’s expected to leap to 55% in 2017. Some Vietnam-based publishers have already seen mobile account for as much as 90% of their traffic.(2) With all that in mind, there are seven key opportunities not to be missed in Vietnam this year:Fast mobile experiences: The most successful publishers in the region are devoting development resources to boost load speeds of mobile sites and ads and to improve the user’s experience. Recent research from DoubleClick indicates that over 50% of mobile site visits are abandoned if pages take longer than 3 seconds to load. Invest in increasing your mobile page speed to influence increases in time on site, engagement, and re-engagement.Native advertising: These ads fit into the look and feel of your website, making it a better and more effective ad experience for your visitors. Native formats include custom sponsored content, content recommendations, and in-feed ad units.Programmatic ad transactions: Programmatic advertising uses software and algorithms to match publishers’ inventory with buyers in search of ad space. An auction system ensures the ad of the buyer with the highest bid fills each space, which can add up to revenue gains for you and your site. Consider beginning with this short quiz to help you decide if the correct next step for your business is programmatic advertising.Better ad experiences: Because marketers want to buy ads with a high chance of actually being seen by users, there’s a shift towards valuing viewable impressions over served impressions. Page level ads is an AdSense family of ads that you can use that is optimized to show when ads are likely to perform well and be seen. Digital ad serving: As you grow as a publisher, you might find you need more control to sell, schedule, deliver and measure advertising deals across multiple digital properties. DoubleClick for Publishers (DFP) Small Business is an industry-leading platform to consider given its easy to use interface and built-in yield management technologyVideo: According to Buffer, visual content is more than 40 times more likely to get shared on social media than other types of content. Furthermore, YouTube recently announced that over one billion hours of video content is watched on YouTube every day. If you don’t already create, embed, and monetize original video content on your site, now’s the time to incorporate video into your content strategy. Messaging: Throughout Asia, the commercialization of social media has helped messaging platforms to evolve into central areas of ecommerce. For AdSense publishers, messaging platforms could provide an opportunity to drive mobile users to your content as a channel for content discovery. Remember, there are 68 million native Vietnamese speakers in the world today who are going online in growing numbers. If you’re a publisher in Vietnam, signing up for AdSense is an easy way to turn your in-demand content into profit. And for publishers already using AdSense, Vietnam presents an exceptional opportunity to grow your site visitors.  To explore the possibilities for your business and site, don’t miss our live stream on 24th March where we’ll share even more recommendations for the Vietnamese market. You can sign up for AdSense here, and start turning yo[...]



Help our team help you

2017-03-22T06:00:23.140-07:00



We always hear from publishers that you’re looking for actionable tips and best practices for growing your site. Our team of product, monetization and website optimization experts are constantly building new resources and insights to help publishers like you grow your business. We share personalized suggestions for your website via email in addition to news on the latest product features and invitations. Additionally, we send periodic invitations to live video sessions and events offering personalized tips for your region.

To ensure you’re getting this information from us, we need to have up-to-date contact details and communication preferences for you. Here are a few quick and simple steps you should take when you log in to your AdSense account, to make sure we can get in touch:

Step 1:
Make sure that the email address you've listed in your account to receive communications from us is correct and is one that you’re regularly checking. You can check which email address we’re using to reach you by logging in to your AdSense account and going to your Personal settings under the Account section on the left menu bar.

Step 2:
Opt in to receive emails from us. We categorize the emails we send based on the content they include. Here’s a quick breakdown:
  • Customized help and performance suggestions - Includes personalized revenue and optimization tips customized specific for your website. 
  • Periodic newsletters with tips and best practices - Includes general AdSense tips, best practices and product updates.
  • Occasional surveys to help Google improve your AdSense experience- Gives you a regular opportunity to share your feedback on AdSense.
  • Special Offers - Includes invitations to events in your country and live YouTube events..
  • Information about other Google products and services which may be of interest to you - Occasional updates on other Google products like Google Analytics or DoubleClick for Publishers.
You can update your email preferences by checking the boxes in your Personal settings section.

Step 3:
Choose your language preference. Did you know that AdSense emails are available in 38 different languages? We’ve recently added Hindi, Malay and Filipino. You can choose the language that suits you best by using the Display language drop-down menu directly under the email preferences checkboxes.
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Get the most from the AdSense team and ensure you can hear from us. Log in to your account now and check your contact details and communication preferences. It takes no more than two minutes. 



Posted by Suzy Headon - Inside AdSense Team
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Announcing the Winners of the Certified Publishing Partner 2016 Summer Challenge

2017-03-21T09:57:47.700-07:00

Certified Publishing Partners are trained experts on AdSense, DoubleClick for Publishers, and DoubleClick Ad Exchange who can help publishers like you earn more while also saving you time. These Google partners can help you with a range of services from ads monetization to design and development support, allowing you to focus on creating quality content for your site.The inaugural Certified Publishing Partner 2016 Summer Challenge launched in July 2016 to identify and recognize Certified Publishing Partners who show significant dedication and expertise in mobile, customer service, and innovation. Please join us in congratulating our three winning partners:Customer Satisfaction Award Winner: AdThrive, USAAbout the award: This award recognizes the partner who demonstrates outstanding overall quality of customer service for publishers.Why AdThrive: AdThrive specializes in helping bloggers monetize their sites so that they can focus on blogging. According to our latest customer satisfaction survey, AdThrive scored 95/100. In addition to being able to deliver expected results for the publishers, AdThrive treats publishers in a way they are valued and has knowledgeable, friendly and approachable staff. This is a prime example of putting publisher’s needs first and delivering tangible results in an efficient and scalable way.Congratulations to the AdThrive team!Mobile Champion Award Winner: WOSO, ChinaAbout the award: This award recognizes the partner who demonstrates strong expertise in helping publishers capture mobile opportunities with strong user experiences and effective monetization. Why WOSO: We believe that Certified Publishing Partners should take the lead in helping publishers of all sizes in various markets successfully adapt to a mobile first environment. Our 2016 winner WOSO has done exactly that. They are a leading pioneer in China's online advertising and SEM, WOSO, and in Q3 2016 during the Summer Challenge, they helped publishers achieve a significant year over year growth in driving mobile web monetization. Way to go WOSO!Business Innovation Award Winner: Ezoic, USAAbout the award: This award recognizes innovations that drive real business impact and challenge the status quo. We continually encourage our partners to develop differentiating value-add services and solutions. Why Ezoic: We received more than 20 submissions for this award showing the breadth of innovation that our partners are bringing to publishers. Our 2016 winner, Ezoic, specializes in automated testing platform for content publishers. In 2016 they launched Ad Tester, a machine learning based solution designed to optimize user experience and ad earnings at the same time. We look forward to many more innovations from Ezoic in the future. Thank you to all of the Summer Challenge participants and congratulations to the winning partners!Posted by Sean Meng,Global Program Lead, Google’s Certified Publishing Partner ProgramAbout Google Certified Publishing Partnerships:A Certified Publishing Partner can help when you don’t want to do it alone. Our publishing partners handle everything from setting up to optimizing and maintaining ads, so you’re free to spend more time publishing content on your site. Using Google best practices, our publishing partners are adept at maximizing performance and earnings with AdSense, DoubleClick Ad Exchange, and DoubleClick for Publishers. For more information, visit our website.  [...]



The inside scoop on native advertising: What is it, why does it matter and do you need it?

2017-03-07T08:09:47.056-08:00

The final part of the #SuccessStack looks at the hot topic of native advertising. You’ll learn what it is, why it’s on every advertiser’s radar and whether it’s right for your site.What is native advertising?According to the Interactive Advertising Bureau (IAB), native ads are paid ads that have the goal of being “so cohesive with the page content, assimilated into the design, and consistent with the platform behavior that the viewer simply feels that they belong.”Native ads allow you to have an ad styled to fit within the page and it’s surrounding content, unlike traditional display banners. They are designed to match the look, feel, and function of your site.Why does native advertising matter?Since most people access the Internet from a mobile phone, it’s important to prioritize a mobile first user experience. This shift in thinking requires a change in the way we approach our ads too.You’re likely already putting a lot of effort into shaping your site to meet the high expectations of a clean and mobile-optimized user experience. It’s just as  important to experiment with how you deliver ads to meet those user expectations and retain users’ interest in your site. Native ads can open up new earning opportunities on your site where traditional ad formats weren’t appropriate before. Ad formats, like banner ads, are effective but sometimes limited by size and placements. Native Ads can be customized to fit seamlessly within your content’s look and feel. Do you need it?According to new BI Intelligence estimates based on historical data from the Interactive Advertising Bureau (IAB), PwC, and IHS; US native display ad revenue will make up 74% of total US display ad revenue in 2021, up from a 56% share in 2016.1Supporting and offering this ad format will provide you with access to a huge portion of the market for advertiser budgets. Additionally, as mobile consumers increasingly drive the publishing industry, native advertising is a key strategy for  connecting with that audience and  delivering a profitable mobile experience.Finding inspirationIf you’re looking for a reason to get started on native ads, then take a look at some of our success stories. Unidad Editorial is a leading multimedia group in Spain with 20 million daily users. See how they achieved a 4X increase in mobile CTR and and 6X increase in desktop CTR using native ads.The New York Times also saw a huge boost in viewability and ad engagement metrics using native ads. Read their story here.Leading publishers Aller Media (Scandinavia) and Grupo Expansión (Mexico) both saw serious uplifts in their viewability metrics using native advertising units.When implementing native ads, consider the following:Prioritize your audience: Consider your users’ expectations of your site and how they’ll respond to the type of ads you choose. Native ads meet users’ expectations by seamlessly fitting within your site’s user experience. Test first to optimize for user experience and ad revenue: It’s important to consider how to create the best user experience while maximizing your ad revenue. Strike a balance between content and ads by testing new native ad units and formats to measure their impact on revenue and user engagement.Next stepsReady to get started? With 54% of global marketing leaders already using native advertising, native ads are the solution to help grow your ad earnings.2Our team of experts can offer a personalized consultation to help you offer native ads to your advertisers and grow your publishing business. Book a slot time to speak with one of our experts. Posted By: Jay Castro, from the AdSense team1 http://www.businessinsider.com/the-native-ad-report-forecasts-2016-5?IR=T2 “Current vs. Planned Use of Select Digital Ad Formats Among Marketing Leaders Worldwide, Jan 2016”, eMarketer, 2016.  [...]



Understanding account suspensions due to invalid traffic

2017-03-03T08:00:02.912-08:00

In today's post, we'll be discussing AdSense account suspensions due to invalid traffic.We have found that there are two types of publishers who may have invalid traffic issues with their accounts. The first are publishers who may unintentionally send invalid traffic to their accounts, typically by testing on live ads. For those, we hope that increased transparency into our policies and processes can decrease these unintentional violations and help our publishers play by the rules. The second are publishers who intentionally bypass our rules, ending up with a variety of invalid traffic issues in order to artificially inflate their ad revenue. That’s why we work hard to maintain a policy compliant ecosystem for our publishers, advertisers, and users. In short, if you play by the rules, AdSense is here to help you grow your business.We receive many questions about account suspensions, so let's go through the top questions about this process and what steps you can take to help keep your account in good standing.What is invalid traffic anyway?Invalid traffic includes any clicks or impressions that may artificially inflate an advertiser's costs or a publisher's earnings. Invalid traffic covers both intentionally fraudulent traffic as well as accidental clicks.Please note that clicks on Google ads must result from genuine user interest, and any method that artificially generates clicks or impressions is strictly prohibited by our program policies. If we observe high levels of invalid traffic on your account, we may suspend or disable the account to protect our advertisers and users.Watch our #AskAdSense video for more information on what invalid traffic is and tips to help prevent invalid traffic on your account. allowfullscreen="" class="YOUTUBE-iframe-video" data-thumbnail-src="https://i.ytimg.com/vi/pIRpXYRHJxo/0.jpg" frameborder="0" height="360" src="https://www.youtube.com/embed/pIRpXYRHJxo?feature=player_embedded" width="640">What is an account suspension?If your account was suspended due to invalid traffic, ad serving has been turned off on all of your content for a fixed period (most frequently 30 days). This includes any website, YouTube channel, and/or mobile app. Please know that we will deduct revenue from your account and will credit advertisers with the withheld revenue where appropriate and possible. If there are no further compliance issues with your account, it will be automatically re-enabled after the fixed period.Please note that your account is still active, and an account suspension is not the same as having your account disabled. If your account was disabled due to invalid traffic, your account is no longer serving ads, and you will be unable to monetize with any Google ad solutions. As with account suspensions, please know that we may deduct revenue from your account and may credit advertisers with the withheld revenue where appropriate and possible.Visit our Help Center for more information about suspended accounts or disabled accounts due to invalid traffic.Why did my account get suspended?In addition to monitoring for policy violations, we analyze all clicks and impressions to determine whether they might artificially drive up an advertiser's costs or a publisher's earnings. If we determine that your account has invalid traffic, then we may suspend or disable your account. Please know that we may deduct revenue from your account and may credit advertisers with the withheld revenue where appropriate and possible.Here are some common reasons for why your account may get suspended:Clicking ads on your own site and/or YouTube channel: Publishers may not click their own ads or use any means to inflate impressions and/or clicks artificially, including manual methods. Testing your own ads by clicking on them isn't allowed. Additionally, YouTube publishers should skip ads when viewing their own videos to avoid artificially inflating advertiser costs.For AdSense ad placeme[...]



How to address 'insufficient content' disapprovals on your AdSense application

2017-03-01T06:00:22.282-08:00

Today, we'd like to demystify one of the most common reasons why AdSense applications get disapproved: the site has insufficient content. What exactly do we mean by this, and how can you fix this issue on your site?If a site is found to have insufficient content, this means that the site may not have enough text, and/or the site was deemed to be "under construction." To be approved for AdSense and show relevant ads on your site, your pages need to have enough text on them for our specialists to review and for our crawler to be able to determine what your pages are about. Sites that contain mostly images, videos or Flash animations may not be approved. Additionally, sites that consist only of a site template and very little content may not be approved.Why is it important for your site to have plenty of content? The AdSense program policies are designed to foster a healthy ecosystem that helps protect users, advertisers, and publishers. Our policies prohibit Google ads to be placed on any non-content-based page or placed on pages published specifically for the purpose of showing ads. We use factors such as keyword analysis, word frequency, and font size in order to determine what a webpage is about and precisely match Google ads to each page. Therefore, it's important for sites to have lots of high quality and unique content in order to provide meaningful user experiences and allow Google to serve relevant ads to users.If your AdSense application wasn't approved due to insufficient content (or for other reasons), you're welcome to make corrections to your application and/or improvements to your site and re-submit your AdSense application for further consideration. Before you re-submit your application, check out our AdSense policies: a beginner's guide and additional tips to help ensure that your site's pages are ready for AdSense.If you're wondering how to make improvements to your site, remember that there are lots of published sites already, so think about what it is that makes your pages unique. You should aim to create original and relevant content that keeps users engaged and encourages them to visit your site again and again.Check out our help article for more information about insufficient content and other common AdSense application disapproval reasons. If you're still having issues, check out our troubleshooter for disapproved applications. Hopefully after reading this blog post and our other help articles, you can take steps to get your AdSense application approved.  If you have questions, join the #AskAdsense conversation Thursdays at 9:30am PT on Twitter to speak with our support team.Posted by: Danielle Chang, Ad Traffic Quality team [...]



Discover the next generation of programmatic advertising technology

2017-02-16T07:00:07.558-08:00

Forget what you think you know about programmatic advertising, these tools are game changers. For the ninth part of the #SuccessStack series, we’re revisiting the topic of programmatic advertising and looking at some of the latest technology that is starting to shape it. 1) Matched content provides a more intelligent user experienceMatched content units allow publishers to suggest further content that might interest the reader, based on what they have looked at already. This means that someone on a sports site reading an article about football can have further football content suggested to them. This can result in an increase in pageviews and time spent on the site.AdSense users who are eligible to use matched content units for ads have an additional advantage as they are able to synchronize their ads by topic also. This means that someone on a sports site reading an article about football can be shown native-styled ads most likely to appeal to football fans. This in turn can potentially increase ad engagement and quality clicks on the ads.2) New programmatic deal structures redefine the spaceProgrammatic Direct is an innovative solution that bridges the gap between traditional ad sales and programmatic selling. It offers three flexible deal structures that bring the best of direct and programmatic together:Private Auctions: Negotiated minimum price. Invitation only auctions. Non-guaranteed volumes. Preferred Deals: Fixed price. One-to-one deals. Non-guaranteed volumes.Guaranteed Deals: Fixed price. One-to-one deals. Guaranteed volumes. The technology combines the power of real-time bidding (RTB) infrastructure with access to brand safe, reserved publisher inventory. This shortens the time it takes to book and execute high quality reservations type deals. Using this tool, you can lock in revenue through reservations, forecast against programmatic deals, and enjoy the ease of automated billing and collections. All that without the need to email tags, worry about creative controls, resolve discrepancies, or fax orders back and forth. Check out this story from Televisa and Unilever to see how it could work for your business. 3) Advanced inventory management tools allow greater flexibilityYou no longer have to make a choice between selling your inventory programmatically or direct. Modern ad management tools like DoubleClick for Publishers make it very easy to do both at the same time, with less coding and manual work. They also give you a clear picture of your inventory availability in real-time, so you are less likely to make conflicted bookings or leave inventory unsold.See how German media company G&J doubled their programmatic revenue and increased their mobile revenue 10x with a smart implementation of Doubleclick for Publishers and Doubleclick AdExchange. Or, if you’re already using DoubleClick for Publishers, watch this video from The Economist who integrated DoubleClick for Publishers with DoubleClick Bid Manager, surpassing all their revenue and growth goals for the campaign.Next stepsWe want to help you get the right tools in place so you’re set up for success and potential ad earnings growth. To check whether your setup that suits your plans for your site/s, have a conversation with one of our experts. They can offer a personalized consultation to help you make smart choices for your business. Book a time to speak with an expert. [...]



More control over the ads you serve on your site(s)

2017-02-07T10:02:06.556-08:00

We’ve heard the feedback that publishers like you have shared about wanting more ways to control the ads showing on your site(s). Today, we’re excited to share some recent updates to General Category Blocking that give you more controls to opt-in or filter out certain categories of ads -- putting you in charge.

General Category Blocking was introduced in some countries in 2010 to help you scalably prevent competitors’ ads and ads that may not fit your audience from appearing on your site, by letting you opt out of showing ads from certain categories and subcategories such as “Finance,” “Apparel,” and “Tourism.” Over the last few weeks we’ve increased the number of categories and subcategories from 250 to 470. This update lets you be more granular and block more specific categories without overblocking and having an unwanted negative impact on earnings. For example, instead of blocking the category “Apparel,” you can now pick any of the new subcategories “Sunglasses,” “Handbags,” or “Watches.” With this update we’ve also expanded our supported languages to include Chinese (simplified), Dutch, Polish, Russian, and Turkish and made this feature available in every country supported by AdSense.

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With more options available it’s important to carefully consider the impact of blocking, or allowing, a category. Blocking a general category could lower your potential earnings as the affected advertisers’ bids are excluded from the auction. On the other hand, with more subcategories available you may have the opportunity to be more granular and pick the subcategory that most closely matches the type of ad you want to prevent -- minimizing the negative impact on your earnings.

We know how important it is to have control over the ads that appear on your site, and this update is adding to a set of controls available in AdSense already. We’d love to hear what you think about these update so please leave your feedback in the comments field below.
Posted by: Konkona Kundu, Product Manager
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5 steps to improve Page Speed and boost page performance

2017-02-07T11:15:00.253-08:00

The eighth installment of the #SuccessStack takes a second look at page speed, specifically tips you can implement that may improve your metrics.Last week the #SuccessStack illustrated lots of reasons why mobile Page Speed is critically important to the ongoing success of your publishing business. Now you can explore what you can do that could improve this metric and boost your overall page performance as a result.Step 1: See how much more you could earnBefore you put time and effort into improving your mobile speed, you want to see what it’s worth to you. This useful tool will help you make a personal calculation of how much more you could earn with a faster mobile experience. However, this tool does not calculate user experience or user loyalty, both of which are impacted by either a fast, or slow, mobile experience. Step 2: Look at how you measure upUsing tools to measure different aspects of your site will help you identify areas for improvement more easily than if you were to just estimate. Here are a few of our favorites: Page Speed Insights analyzes your site performance, scoring its speed and user experience and identifies issues to fix. The best practice is a score of 85 or above.1Webpagetest provides a Speed Index that indicates the average time at which visible parts of the page are displayed. Aim for a Speed Index of 3,000 or less and load time of 3 seconds or less — ideally 1-3 seconds.2Chrome DevTools is a versatile real-time tool for evaluating your website’s performance right in the browser. You can simulate network and CPU speeds, examine network loading details and see how your site’s code is impacting your page.Mobile-Friendly Test is designed specifically for mobile sites. This tool analyzes exactly how mobile-friendly the site is, and focuses on elements beyond speed as well. Step 3: Have a clear out - reduce the size of your pages. Reduce the size of your pages. Target 50 or fewer requests and 1,000 or fewer bytes to optimize load time. Compress and select efficient images, and prioritize download of visible content.Assess the ads and trackers running on your page.Use a tool to measure the bandwidth and latency impact of pixels and other elements on your pages (e.g., Ghostery). Evaluate if trackers are needed and used, and if they provide enough benefit.Review latency of your ad partners, especially those delivering video ads, and remove low performing monetization partners. Step 4: Prioritize the order your page loads inIt sounds obvious, but prioritizing loading of the elements that are visible above the fold will enhance your user experience, even of your net page loading speed doesn’t change. Prioritize loading elements that are visible above the fold first: Minimize the amount of pieces that show above the fold of visible content. Load styling, javascript logic and images that are only accessed after direct interaction later. Enable HTTPS and HTTP/2: Support modern HTTPS to provide site integrity, encryption, authentication, and better user experience. More than 1-in-3 of top 100 sites run on modern HTTPS, and a quarter of them use HTTPS by default Limit server requests where possible: Each mobile page makes an average of 214 server requests,3 some of which happen simultaneously and some that can only happen one after the other. Review each request on your site to understand the benefit it provides.   Step 5: Measure, test, repeatAs the shift to mobile continues to grow, so will users expectations of lighting speed experiences across the web. This means that improving your mobile speed isn’t a one off job, you need to have a process in place to regularly evaluate and improve it. Follow the steps outlined above at regular intervals and record the results of the adjustments you make to refer b[...]



Increasing viewability could boost earnings from video ads

2017-02-03T05:54:59.063-08:00

For the seventh installment of the #SuccessStack, we’ll explore the topic of viewability for video ads and take a look at how mastering this could boost your earnings from video ads on your site. Why is viewability for video important?On YouTube, over 50% of viewership happens on a mobile device and the number of hours people spend watching videos on mobile is up 100% YoY. So, adding video content represents a huge opportunity for publishers and advertisers alike. But as with display advertising, advertisers are now looking to transact only on viewable video. This means that publishers looking to grow their earnings from this dominant media type will have to ensure they are delivering viewable ads. How do we classify viewability for video ads?A video ad is viewable when at least 50% of the ad’s pixels are visible on a screen for at least two consecutive seconds, as defined by the Media Rating Council (MRC), in conjunction with the Interactive Advertising Bureau (IAB). What factors affect viewability for video ads?Device: Video ads are more easily viewed on mobile (73%) or tablet (81%) devices than desktop (64%).1Location: 76% of non viewable video ads were never on screen at all, for instance because they are on tabs situated behind the one the user is looking at.2 Additionally, videos positioned in the center of the page and towards the top are the most visible locations on the page.3Player Size: Bigger players deliver better viewability. The most popular player size of 300x250 offers only 20% viewability whereas the 848x477 is the second most popular size but offers a huge improvement of 89% viewability.4 What can you do to improve viewability in your video content?Choose a bigger player: Larger player sizes have been shown to have a positive correlation with viewability and other key metrics that advertisers care about, so advertisers are increasingly targeting them. In Q1 2016 on DBM, growth in spend on large players outpaced all other player sizes combined by 17%.5Spread your content: The average viewability of video ads across the web is 66%, whereas YouTube offers 93%.6 Hosting your video content on YouTube as well as on your site could allow you to benefit from this uplift.Be more mobile: Mobile friendly sites that encourage traffic from mobile devices and tablets can increase viewability for video ads. For example YouTube viewability rises to 95% on mobile devices.7Give video content top billing: As we’ve seen above, placing content at the top of the page in the center and using a larger player size both increase viewability. So give your video content the highest possible profile on the page to increase viewability. Next stepsAlongside your work on video viewability, you’ll want to make sure you have the right tools in place for managing the video ads you serve. To make sure you’ve got the right tools in place, have a chat with one of our experts. They can offer a personalized consultation to help you make the right choice for your business. Book a slot. https://docs.google.com/viewerng/viewer?url=https://storage.googleapis.com/doubleclick-prod/documents/State_of_Play_-_Video_Insights_Report__v23.pdf https://think.storage.googleapis.com/docs/5-factors-of-video-viewability.pdfhttps://think.storage.googleapis.com/docs/5-factors-of-video-viewability.pdfhttps://think.storage.googleapis.com/docs/5-factors-of-video-viewability.pdfhttps://www.doubleclickbygoogle.com/articles/global-state-play-programmatic-video-insights-report/https://docs.google.com/viewerng/viewer?url=https://storage.googleapis.com/doubleclick-prod/documents/State_of_Play_-_Video_Insights_Report__v23.pdfhttps://docs.google.com/viewerng/viewer?url=https://storage.googleapis.com/doubleclick-prod/documents/State_of_Play_-_Video_Insights_Report__v23.pdf [...]



The ultimate mobile page speed infographic

2017-02-06T10:29:01.894-08:00

In the next edition of the #SuccessStack series, we look at page speed, a metric that became even more important in 2016 and directly impacts the first interaction your site has with its users.What is page speed?Page speed measures how quickly the viewable elements of a web page load. In other words, it measures how long it takes before a user can view and interact with a page on the site. It’s a particularly critical metric for the mobile user experience --- recent research from DoubleClick indicates that 53% of mobile site visits are abandoned if pages take longer than 3 seconds to load. Consider page speed a user-centric measurement since users typically focus on one page at a time and expect fast experiences on every page they interact with. If your page speed isn’t good, you may lose the opportunity to keep users engaged and on your site for longer.How does page speed impact ad revenue?The more quickly a user can access your content, the more likely they are to engage with the content on the page and explore more pages on your site. Our study shows that ads on faster mobile pages are likely to be more viewable. The study also projects that mobile sites that load within 5 seconds vs 19 seconds earn up to 2X greater revenue. While revenue can be impacted by many factors, improving page speed will lead to a better user experience and possibly increased ad revenue.The ultimate page speed infographicOur recent page speed studies found many notable learnings that may help paint the picture of the importance of page speed and the impact it can have on your site’s earnings. Next stepsIf you’re wondering which Google tools will be most useful to help grow your business, then you’ll benefit from a chat with one of our experts. They can offer a personalised consultation to help you make the right choice for your site. Book your consultation today. [...]



Discover why leading publishers and marketers are using Programmatic Direct

2017-02-06T10:31:50.591-08:00

In the next article in our #SuccessStack series, we look at a tool used by leading publishers and marketers that offers your publishing business an opportunity to grow.1 Programmatic Direct allows advertisers to programmatically execute deals that were once reserved and transacted directly. Advertisers can now use real-time data to reach the right people in the right moments in brand-safe publisher environments. A shift is happening, and more and more advertisers are adopting Programmatic Direct deals to optimize their direct and guaranteed transactions.What is Programmatic Direct?Programmatic Direct unites traditional media reservations with the power of real-time bidding. It offers early access to premium inventory, data-driven targeting, a direct relationship between the advertiser and publisher, and automated workflows. Programmatic Direct offers four different deal types and lots of flexibility to meet the needs of advertisers and publishers.Why are 90+ Ad Age’s top 100 global marketers1 and 50% of ComScore top 50 US media owners2 using it?Advertisers are empowered: Programmatic Direct offers real-time data, flexible deal structures, efficient workflows and brand safe premium inventory. These benefits can improve user engagement and may translate into greater ad spends with your business.Publishers grow new relationships: Programmatic Direct creates more opportunities to deepen relationships with existing advertisers and generate new business in a brand-safe environment. Darby Sieben, President at Mediative says, “We see Programmatic Guaranteed as another important step to connect advertisers with premium publishers’ inventory. Google’s technology helps automate the buying and selling of premium inventory, which is important to ensure that we can deliver the best experience for our advertising and publisher partners.”Is Programmatic Direct right for your business?Programmatic Direct isn’t for everyone. Publishers who don’t currently use DoubleClick for Publishers or negotiate deals directly with advertisers may not see advantages to adopting programmatic.Others, though, will find it a great fit for their businesses. Here are a few signs that Programmatic Direct might be the right direction for your publishing business:You’re looking for operational efficiencies on the traditional direct model: Programmatic Direct reduces the administrative burden of creating and managing direct ad deals with features like automated billing and collections. This usually offers substantial cost savings to the publisher.You need control: Advertisers and publishers alike benefit from the controls offered by Programmatic Direct. For publishers this means greater control over the ads you show on your sites. You have the resources to support it: You don’t need hundreds of full time employees, but you will need someone with the time and energy to dedicate to creating and managing your Programmatic Direct deals for optimal earnings.Next stepsIf you’re wondering whether Programmatic Direct might be a good move for your sites, then you’ll benefit from a chat with one of our experts. They can offer a personalized consultation to help you make the right choice for your business. Book a slot. 1 - DoubleClick Ad Exchange data, Oct 2014-Dec 2015. Minimum $1K spend.2 - DoubleClick Ad Exchange data, Oct 2014 - Dec 2015. Cross references with ComScore 50 US list December 2015. [...]



How we fought bad ads, sites and scammers in 2016

2017-02-06T10:42:27.857-08:00

Cross-posted from The Keyword A free and open web is a vital resource for people and businesses around the world. And ads play a key role in ensuring you have access to accurate, quality information online. But bad ads can ruin the online experience for everyone. They promote illegal products and unrealistic offers. They can trick people into sharing personal information and infect devices with harmful software. Ultimately, bad ads pose a threat to users, Google’s partners, and the sustainability of the open web itself.We have a strict set of policies that govern the types of ads we do and don’t allow on Google in order to protect people from misleading, inappropriate, or harmful ads. And we have a team of engineers, policy experts, product managers and others who are waging a daily fight against bad actors. Over the years, this commitment has made the web a better place for you—and a worse place for those who seek to abuse advertising systems for their own gain.In 2016, we took down 1.7 billion ads that violated our advertising policies, more than double the amount of bad ads we took down in 2015. If you spent one second taking down each of those bad ads, it’d take you more than 50 years to finish. But our technology is built to work much faster.Last year, we did two key things to take down more bad ads. First, we expanded our policies to better protect users from misleading and predatory offers. For example, in July we introduced a policy to ban ads for payday loans, which often result in unaffordable payments and high default rates for users. In the six months since launching this policy, we disabled more than 5 million payday loan ads. Second, we beefed up our technology so we can spot and disable bad ads even faster. For example, “trick to click" ads often appear as system warnings to deceive users into clicking on them, not realizing they are often downloading harmful software or malware. In 2016, our systems detected and disabled a total of 112 million ads for “trick to click,” 6X more than in 2015.Here are a few more examples of bad ads we took action against in 2016:Ads for illegal products Some of the most common bad ads we find online are ads promoting illegal activities or products. Although we've long had a policy against bad ads for pharmaceuticals, last year our systems detected an increase online. We disabled more than 68 million bad ads for healthcare violations, up from 12.5 million in 2015.Similarly, we saw more attempts to advertise gambling-related promotions without proper authorization from regulators in the countries they operate. We took down more than 17 million bad ads for illegal gambling violations in 2016.17M ads removed for illegal gambling violationsMisleading adsWe don't want you to feel misled by ads that we deliver, so we require our advertisers to provide upfront information for people to make informed decisions. Some ads try to drive clicks and views by intentionally misleading people with false information like asking, “Are you at risk for this rare, skin-eating disease?” or offering miracle cures like a pill that will help you lose 50 pounds in three days without lifting a finger. In 2016, we took down nearly 80 million bad ads for deceiving, misleading and shocking users.Bad ads on mobileIf you’ve ever been on your phone and suddenly, without warning, ended up in the app store downloading an app you’ve never heard of, a “self-clicking ad” could be to blame. In 2015, we disabled only a few thousand of these bad ads, but in 2016, our systems detected and disabled more than 23,000 self-clicking ads on our platforms, a huge increase year over year.Ads trying to game the systemBad actors know that ads f[...]



Viewability is vital for publisher business growth

2017-02-06T10:36:53.153-08:00

In the fourth article of the #SuccessStack, we explore viewability and its increasing importance in retaining and growing ad revenues for your publishing business. We’ve recently received a lot of questions on viewability from our AdSense publisher community, so this post should answer the most frequently asked ones.What is viewability?Media Rating Council (MRC) and IAB standards state that a display ad is counted as viewable when at least 50% of the ad is within the viewable space on the user’s screen for one second or more.Why is it important for your ad revenue? An ad served doesn’t necessarily equal an ad viewed, and digital advertisers and publishers are catching onto this as the industry shifts toward valuing viewable rather than served impressions. This is because ads that are considered viewable have a higher chance of being seen and are more likely to engage an advertiser's target audience.As a result, more savvy advertisers are paying closer attention to ad viewability and it is increasingly becoming a factor in their decision making around ad spend.If an ad isn't seen, it can't have an impact, change perception, or build brand trust. That's why measuring viewability matters. For AdSense publishers, this means that increased viewability may encourage greater investments from advertisers.Let’s get startedBefore you get to work on increasing viewability, make sure you choose the right tool to give yourself the best possible potential earnings. To help you with this, be sure to schedule a free consultation with one of our experts who can help you to choose the right solution for your business.How can you increase the viewable impressions delivered by your site? 1. Put ad units just above the fold.Interestingly, ads placed just above the fold of a web page produce higher viewability metrics than those at the top of the page. Try horizontal ad unit sizes, e.g. 320x100 for optimal increase in viewability metrics. It’s important to note that it's against the AdSense ad placement policies to place a 300x250 ad unit above the fold on mobile pages, so be sure to place those larger ad sizes below the fold. Bonus tip: Switch 320x50 for 320x100 ad units.Replacing your 320x50 ad units with 320x100 on your mobile device can improve viewability and potentially increase earnings. Revenue per thousand impressions (RPMs) tends to increase when you move to the larger mobile banner ad. This is because using the 320x100 ad unit allows both the 320x50 ad and the 320x100 to compete for the same ad space, doubling the fill-rate competition. It’s best practice to put the ad just above the fold as mentioned above, which could further boost your revenues.2. Use mobile-friendly ad formats.Mobile is becoming an ever more important part of online ad sales. Here are three mobile friendly ad formats to try:Use large high impact ad units such as the medium rectangle (300x250), large rectangle (336x280) and large mobile banner (320x100) to get the best results. The first two work well on desktop and mobile (below the fold), with the third being designed specifically for mobile. AdSense also offers two kinds of page-level mobile ad formats, anchor ads and vignettes. Both are designed to increase mobile viewability. Once you’ve implemented the tips above, you can find even more advanced best practice viewability tips in this infographic. [...]



Introducing “Ad balance” - focus on your best-performing ads

2017-01-17T14:41:55.305-08:00

Over the last few weeks you may have noticed the Ad balance subtab under My ads. This new AdSense feature will give you more control to create a great ads experience for your users.

Ad balance lets you reduce the number of ads you show to your users. Finding the right balance between the number of ads you show and the user experience on your site can lead to better overall engagement with your content. With Ad balance, you’re able to see how changes in the volume of ads you show affect your earnings, and find the balance that makes the most sense for you and your users.

By only showing your best-performing ads, you may see a minimal drop in your earnings. However, these changes may result in an overall earnings increase, since an improvement of the user experience often leads to users staying longer on your site and engaging with more of your content*.

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Ad balance is the first example of a Lab that's being made available to all publishers. Those of you who had the Show fewer ads lab enabled have been automatically moved over to Ad balance**. Thank you for trying it out!

To learn more about this new feature, please visit the Help Center.

We’d love to hear what you think about Ad balance. Please leave your feedback within your AdSense account by clicking send feedback.

Posted by:
Dongcai Shen, Software Engineer
Rikard Lundmark, Software Engineer
Spandana Raj Babbula, Software Engineer

*We don’t guarantee any specific results. And, just as a reminder, you’re responsible for the content and layout of your site.
**Find out how you turn this feature on and off and make changes to your settings in the AdSense Help Center.
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Meet the new AdSense user interface

2017-02-06T10:40:24.957-08:00

Editor's Note: This post was originally published in October 2016 and has been updated with the most recent product announcement. Over the coming weeks, when you log in to your AdSense account, you'll be automatically taken to the new User Interface (UI). You will no longer be able to opt-out of the new UI.Thank you to the more than 500,000 publishers who switched to the new UI over the last few months. Your feedback has been invaluable in launching the new UI to all of our users.----Posted October 13, 2016The new AdSense user interface (UI) is here. Over the last year, our product team has been hard at work bringing Material Design principles to AdSense. This new UI highlights the information that’s relevant to you on a personalized homepage and streamlines navigation.Over the next few weeks we’ll be offering the new UI to AdSense publishers.  All you’ll need to do is opt in when you log in to AdSense: What’s new?A fresh new look & feel. We're adopting Material Design principles with a completely redesigned homepage and menu. We’ll roll out further improvements throughout the product soon.A great new homepage. All the information you need, right where you need it. We've organized your homepage into a stream of interactive cards. You can pin your favorites to the top of the stream, and arrange your homepage just the way you’d like.A streamlined new menu. We’ve brought everything together in a new left hand menu.We’ll continue to improve and refine AdSense over the coming months. While we’re making these improvements, you’ll still be able to find all the content and features that you’re used to–right where you expect them.Opt in through the AdSense interface to try it for yourself, and let us know what you think in the feedback tool.Posted by: Andrew Gildfind, Daniel White & Louis CollardFrom the AdSense Product Team [...]



Other sites are using my ad code. What should I do?

2017-01-03T09:32:15.998-08:00

Hello AdSense Publishers, if you are seeing sites on your performance reports or under your sites list that don’t belong to you, this post is for you!First off, you are not under attack. Although you may feel some alarm seeing another site show up in your account, there's nothing to worry about. The most common scenario is another site has copied your site code and pasted it onto their site, also copying the ad code in the process. Since your publisher id is still in the ad code, the new site will now appear in your account.To address this you’ll want to make two quick changes to your account.Verify which sites in your account are yours.Sign in to your AdSense account.Click Settings in the sidebar. In the dropdown, select My sites.In your site list, locate the site you want to verify and click the Down arrowNext to "Verified site", turn the switch on 2. Once verified, enable site authorization. Site authorization is an optional feature that lets you identify your verified sites as the only sites that are permitted to use your Google ad code. Click Settings in the sidebar.In the dropdown, select My sites.On the "Manage sites" page, click More Click Site authorization.Next to "Only authorize my verified sites to use my ad code", turn the switch on Click Save. Your changes should take effect within 48 hours.Once your sites are verified and site authorization is turned on, ads will still show on the unverified site(s), and impressions and clicks will be recorded. However, advertisers will not be charged, and you won't receive any earnings for that site. Any policy violations that occur on these sites also won’t count against you. The URLs will still show up in your list of sites so you are aware of who else is using your ad code. The sites may also still show in your performance report in order to keep a definitive record of activity. If you are seeing the sites in your reports but don’t want to, consider setting your report type to “Verified Sites” to ensure you are only seeing data related to your verified sites. More on managing your sites here.Post by Brandon Canniff, AdSense Support Specialist [...]



How to optimize your Adsense ad placements for mobile users

2016-12-19T10:01:39.578-08:00

This is the final guest post from AdSense publisher Brandon Gaille. Brandon has built his small business marketing blog, BrandonGaille.com, to over 2 million monthly visitors in less than three years. He’s featured as our guest blogger to share insights and tips from his personal blogging experience to help AdSense publishers grow earnings. If you’re new to AdSense, be sure to sign up for AdSense and start turning your #PassionIntoProfit. Every year more people are using their phones and devices to browse web pages. In 2013, mobile made up only 17% of web traffic. In 2016, this number has risen to over 38%. Within the next couple of years, mobile traffic will easily surpass 50%.This is why you need to take time to optimize your AdSense ads for mobile traffic. Although you can easily grab a responsive AdSense ad unit, there are more ways to optimize your ad units for mobile. It may be the easiest way, but I’ve found that the easy way usually does not always produce the best results. I’ve tested the responsive ad units on my blogs against manual optimization, and the results were staggering.The manual optimization of my ads produced a 54% increase in my AdSense revenue.Here’s what I learned from the tests I ran:#1 A large mobile banner at the top of the page earned the most money on my siteThe highest producing location was below the title of a post and above the first paragraph. It’s important to know that  AdSense amended their policy on ads above the fold on mobile devices, and you can no longer use the 300x250 ad above the fold on mobile.#2 Hide the sidebar ads in tablets and mobileThe sidebar is going to be pushed down to the bottom of the post when it is viewed in mobile. This is essentially banishing any ads in the sidebar to no man’s land. Most premium WordPress themes will allow you to turn off ad spots in the sidebar. This will allow you to drop in an additional AdSense ad into the post to get maximum monetization from mobile.#3 The best ad grouping was top, middle, and bottomOut of all the mobile ad groupings, this one easily produced the most revenue for me. The grouping was made up of one 320x100 ad and two 250x250 ads. The first ad was below the title and above the first paragraph. The second ad was placed after the 6th paragraph of the post. The final ad was placed at the end of the post.In addition to mobile optimization, I applied four AdSense optimization strategies, which resulted in an overall revenue increase of close to 300%.  Whether you are making $500/month or $5000/month, a 300% increase can make a huge impact on your yearly earnings.Go here to read all of my “5 AdSense Optimization Strategies that Will Increase Your Earnings.”Posted ByBrandon GailleBrandon Gaille is an AdSense publisher. You can learn more about Brandon at BrandonGaille.com and listen to his popular blogging podcast, The Blog Millionaire.If you’re new to AdSense, be sure to sign up for AdSense and start turning your #PassionIntoProfit.  [...]



Find out if you should go programmatic

2016-12-14T10:22:26.205-08:00

In the third part of the #SuccessStack, we take a look at programmatic ad sales. This article will give you the tools to decide whether programmatic may be the right route for you to grow your publishing business.What is programmatic?Originally, digital ad sales required you to go out and sell your ad space direct to advertisers. If they liked the price they agreed to the sale. If not, they may have negotiated with you. All this took time, required advanced bookings, and necessitated a lot of leg work on both sides.Programmatic advertising takes your digital ad inventory and matches it to buyers looking for the ad space you offer, doing the selling for you. It uses software and algorithms as a go between, increasing ad revenues through a bidding system where the highest paying buyer’s ad is chosen for each space.The easy way to try programmaticFor most publishers, the easiest and most effective way to try programmatic ad sales is to use an automated ad network like AdSense to sell their ad inventory. This means you don’t have to worry about generating direct sales or any high-touch manual optimizations of your ad sales. The AdSense platform will find advertisers for you from AdWords and other Google advertisers and accept bids on your behalf, automatically selling your ad units for the highest possible price and placing the winning ad in that spot.Programmatic advertising 2.0If you’re a larger publisher who has a significant amount of direct sales or needs to manage their ads at a granular level to avoid conflict, you may need a more advanced programmatic solution. DoubleClick Ad Exchange is for publishers looking to go beyond the basics of programmatic advertising. You’ll be able to access a wider pool of advertisers, agencies and ad networks to tap into advertising markets beyond Google advertisers. In addition to expanding demand, Ad Exchange provides publishers with advanced Programmatic Direct tools to help grow your business. But it’s important to know, you’ll also be required to manage more manual inputs and adjustments, so it’s not ideally suited for every publisher. Consider your next stepIf you’re thinking about what you should do next, you might begin with this short quiz to help you decide which is the correct next step for your business and programmatic advertising.Ready to take the plunge?Make sure you choose the right tool to give yourself the best possible potential earnings. To help you with this, arrange a free consultation with one of our experts who can help you to choose the right programmatic solution for your business.Posted by Jay Castro, from the AdSense team [...]



Three ways to grow ad revenue this holiday season

2017-02-06T10:35:02.867-08:00

A staggering $6.9 billion was spent on mobile digital ads in Q4 2015. In this second installment of the #SuccessStack, learn how you can claim your share of advertising budgets spent this quarter and grow your revenue.Tip 1: The early bird catches the wormDoes it feel like the holiday season gets bigger and starts earlier every year? You’re not wrong. This year Black Friday set a new record with over $3 billion in online sales. The entire holiday shopping season has evolved into a truly multi-month, online affair.Take advantage of the holiday ad spending spree by placing ads on your site. A good first step is to choose the right tool to sell and manage ads on your site. Then, make sure your available ad space is optimized and mobile friendly. Finally, when the holiday season is in full swing, you can use experiments to measure and improve your use of ad space further.Tip 2: Tailor your content to what users are looking forThe holiday shopping season creates big opportunities for AdSense publishers. According to Luth Research*, the way people search when shopping becomes more niche as they move closer to buying an item. For example, individuals may start their shopping journey with search terms like “gadgets for men” or “laptops” but finish a few weeks later with searches for specific models or screen sizes.To capture audience attention and increase your ad impressions, build a content strategy that taps into this insight. Try creating content that taps into each stage of the buyer journey like gift inspiration articles for those early stage “i need ideas” moments, and product comparison content for those “i want to know” moments before users make a purchase decision. To help you make the most of these moments check out our guide to help you draw the crowds to your site.Tip 3: Use the right advertising partnerPartner with an ad network that can help you earn more during this peak advertising period. AdSense, with its access to millions of Google AdWords advertisers offers an easy, profitable and low touch advertising solution.Already an AdSense user? Enjoy an expert consultation to walk you through DoubleClick’s suite of tools to help you manage and optimize the ad inventory on your site. It could help you grow your revenues even further this holiday season.*Google/Luth Research, U.S. Google partnered with Luth to analyze the digital activity of its opt-in panel participants. The data was analyzed between April and Aug. 2016. [...]



How to earn more money with AdSense by decreasing your bounce rate

2016-12-12T06:00:03.132-08:00

This is the fourth of five guest posts from AdSense publisher Brandon Gaille. Brandon has built his small business marketing blog, BrandonGaille.com, to over 2 million monthly visitors in less than three years. He’s featured as our guest blogger to share insights and tips from his personal blogging experience to help AdSense publishers grow earnings. If you’re new to AdSense, be sure to sign up for AdSense and start turning your #PassionIntoProfit. Google Analytics defines bounce rate as the percentage of single-page sessions, which essentially means the people that left your site after seeing only a single page. When your bounce rate is high, it also means that your AdSense ads may not be seen by a large percentage of your audience.Over the years, I've researched this topic many times over in an effort to constantly decrease the bounce rate of my sites and my clients’ sites. Through countless hours of A/B testing and deep analytics research, I was able to identify 25 tactics that consistently reduced the bounce rate.The great thing about most of these tactics is that they usually only take a matter of minutes to incorporate, and you can start seeing results the next day.#1 Do not use more than 7 sentences per paragraphYou never want to block too much text together. One really long paragraph can easily overwhelm your visitors and lead them to hitting the back button.Most bloggers write their posts on a desktop or laptop computer. From a computer, the occasional 12 to 15 sentence paragraph does not look too intimidating. However, over 50% of my blog visitors are using their phones to read the posts on my site. On a phone, these long paragraphs will fill up the entire screen and add to your bounce rate.I like to break up my paragraphs into different sizes. This can make the text of a post visually stimulating, which can turn scanners into readers.Using an occasional single sentence paragraph will speed up the flow of article and add some nice white space.#2 Keep your column width between 700 and 800 pixelsThere have been many big name bloggers that have been considering ditching the sidebar. Although the sidebar does not get as many clicks as it once did, this is largely due to the increase in mobile traffic.A post without a sidebar will have a column width well beyond 800 pixels. This is going to make your content look very long on a desktop computer. The ideal width for engagement is 700 pixels, which will allow between 80 and 90 characters per line.Smashing Magazine did a study on the typographic design patterns in websites. When they looked at a segment of websites with the highest engagement, they found the majority of these sites had between 75 and 90 characters per line.Source of image: Smashing Magazine#3 Organize your content with headers and sub-headersBased on reviewing heat maps of million and millions of page views, I’ve found that visitors of blog posts are made up of a mix of readers and scanners. To be precise, the results showed that 40% are readers and 60% are scanners. The readers start by reading the introduction paragraph, and the scanners scroll through the entire post. The scanners consistently stop scrolling to read each header and sub-header.For the readers, most bloggers are pulling them into the post with a great introduction. However, the vast majority fail to create compelling headers. The easiest type of post to break into headers is the list post. For example, “13 Habits that Lead to Success.”Each habit should be[...]



How to choose the right ad tools for your site

2016-12-13T12:21:26.177-08:00

Welcome to the #SuccessStack, a new series of articles designed to help you:Access Google’s large network of advertisers Grow your publishing business Earn more from the ads on your siteThis first article can help you choose the right tools to sell and manage the ads on your site.AdSense: Get started with easy access to Google’s network of advertisersWho it’s for: Publishers looking for a smart and easy-to-use tool to optimize their ad space and revenue. What it does: AdSense makes it easy for you to place, manage and earn revenue from ads on your site. With AdSense, Google is your advertising sales team, bringing you ads from millions of advertisers using AdWords and other Google advertising programs. AdSense includes simple and easy controls to help you get started with earning money from ads, but it also does a lot of work behind the scenes to help you make more money. It’s a bit like an automatic car -- it removes some of the manual adjustment, allowing you to cruise along with less effort. You still need regular “tune ups” to get optimal performance, but you won’t need to shift gears all the time.DoubleClick Ad Exchange: Control who gets programmatic access to the ads on your site with advanced featuresWho it’s for: Publishers who require a more granular control over their inventory and who have the resources and expertise to manage ongoing optimizations. This product is suited to publishers with yield management expertise and those who have need for advanced features like Programmatic Direct. What it does: DoubleClick Ad Exchange gives you real-time access to the largest pool of advertisers. This means that in addition to AdWords advertisers, you can also access major ad networks and agencies. A major difference between DoubleClick Ad Exchange and AdSense is that AdSense does a lot of the technical settings and optimization work for you, such as automating the sale of all your ad space to the highest bidder. With DoubleClick Ad Exchange, you can control these adjustments yourself and control exactly how your inventory is sold. As an example, DoubleClick Ad Exchange allows you to choose which ad space is for public sale and which is reserved for private auctions. This increased amount of user input is necessary for you to get the best results from DoubleClick Ad Exchange. Another important distinction is that the AdSense demand is majority AdWords advertisers, whereas DoubleClick Ad Exchange pulls demand from multiple sources. You can see the full list of differences at our help center. DoubleClick For Publishers: Scale your advertising business Who it’s for: Publishers who are looking for a tool that has AdSense or Ad Exchange built in, along with lots of useful features to help them, schedule, deliver and measure their ad inventory regardless of how they sell it, to networks, programmatically or through their own direct sales teams. What it does: DoubleClick for Publishers is a single platform that allows you to manage and deliver all of your web, mobile, and video advertising across all your sales channels. It doesn’t come with it’s own ads, but rather helps you scale your ads business by managing your ad sales across a variety of ad networks such as AdSense, ad exchanges like DoubleClick and direct advertising partners. You can get started with the small business version right away for free, or talk to us about integrating with the premium, paid version that is built for large organization[...]



How to create better blog titles that can drive more traffic to your ads

2016-12-06T09:42:58.563-08:00

This is the third of five guest posts from AdSense publisher Brandon Gaille. Brandon has built his small business marketing blog, BrandonGaille.com, to over 2 million monthly visitors in less than three years. He’s featured as our guest blogger to share insights and tips from his personal blogging experience to help AdSense publishers grow earnings. If you’re new to AdSense, be sure to sign up for AdSense and start turning your #PassionIntoProfit. Over the past three years, I’ve crafted titles for over 5,000 blog posts and have received over 58 million unique visitors to date. With that many titles and that much traffic, it’s allowed me to identify what types of titles get the most traffic.The title of your page or blog post will play one of the largest roles in how much traffic you receive. From my extensive experience, a really great title can move your blog post dis and increase the number of social shares by over 300%.The bottom line is… If you fail to write a compelling title that gets people to click, then your post is doomed to wallow in mediocrity.Here are a few title optimization tactics that have proven to drive the most traffic.#1 Place a number at the beginning of your titleIf you have a list formatted post, then you need to be using numbered titles every single time. Titles that begin with numbers are proving to drive traffic. This is largely due to the increased consumption of users reading list posts more than any other type of blog post. A list post typically has anywhere from seven to forty key points, which are listed out numerically.This makes it really easy for anyone to scan through the big takeaways and decide whether to dive deeper into the article. When people see the number 13 at the beginning of the title, they know they can scan through all 13 key points in a matter of seconds.A numbered title paired with a list post will drive more clicks to your post and list style posts have one of the highest engagement rates. Posts with more clicks and higher engagement often are rewarded by becoming more discoverable to users.Here are a couple of examples of numbered blog titles:11 Tools to Create Share-Worthy Content17 Incredible Social Media StatisticsI recommend crafting numbered blog post titles for more than half of your posts.A Conductor study on headline preferences also backs up what I’ve found to be true on my blog.#2 The odd number gets 20% more clicks than the even numberAlthough no one has figured out exactly why this happens, the odd numbered titles get more clicks than the even numbered titles. Here’s an example.Odd Numbered Title: 11 Keys to Earning More Money on AdsenseEven Numbered Title: 12 Types of Ads that ConvertBefore you hit publish on the blog post titled, “8 Crazy Ways to Double Your Ad Revenue,” take a moment to either add one more tip or remove the least valuable tip. This will allow you to capitalize on the extra twenty percent of clicks by having an odd numbered title.Learn more about creating better blog titles from my blog and read all of the “17 Ways to Create Catchy Blog Titles That Drive Traffic.”Posted ByBrandon GailleBrandon Gaille is an AdSense publisher. You can learn more about Brandon at BrandonGaille.com and listen to his popular blogging podcast, The Blog Millionaire.If you’re new to AdSense, be sure to sign up for AdSense and start turning your #PassionIntoProfit.  [...]



Put your users first with the four S’: Speed, Scroll, Style, Simple

2017-02-06T10:37:45.040-08:00

We’re all consumers of web content. Yet as content creators it can be easy to forget what we need as users. But don’t worry, you’ve got this, and we’ve got you covered with just four S’. If you’re new to AdSense, be sure to sign up today and start turning your #PassionIntoProfit. 1. Speed We all know how frustrating it is when a page takes forever to load. We twiddle our thumbs and look from side to side. And after just three seconds, we bounce.But somehow publishers aren’t responding to this primal need that we all know as users.According to Google's research from the Mobile Speed Matters report, the average load time for mobile sites across the web is 19 seconds. This is a LONG time. Usain Bolt can run 200m in 19.9s - think of what your users can do with a tap and a swipe.But how does this impact me? Well, the report also states that…53% of mobile site visits are abandoned if pages take longer than 3 seconds to load.Publishers whose mobile sites load in 5 seconds earn up to 2x more mobile ad revenue than those whose sites load in 19 seconds. By now we think you’re sold on speed. So what’s next?Understand your site’s speed with these resourcesPageSpeed Insights Web Developer Kit Consider one of the following quick fixesAsynchronous loadingLazy LoadingAMP Get our mobile web speed toolkit and...Measure your site’s performanceAssess the different components impacting speedPrioritize the order your site loadsTest, remeasure and repeat to improve your site speed2. ScrollThe magic scroll. It’s an infinite, endless, perfectly loaded stream of content. There’s no need to click, to wait for a page to load, to navigate to that tiny ‘next’ with your giant thumb. It’s all right here, content, just waiting for you to consume it.There are, of course, a few caveats before developing an infinite scroll. Like almost everything online, this isn’t a one size fits all solution. Infinite scroll is great for ...UGC publishers with constantly evolving content - think Tumblr, Facebook, Pinterest.Sites with lengthy articles or tutorials. No one wants to click ‘more’ or ‘page 2’ anymore. It’s just too dang hard. Publishers using a slideshow with pagination. Consider a lazy loaded infinite scroll instead. Users love it. Publishers considering mobile first (aren’t we all?!).Watch out for … Crawler errors & SEO impact and check out this article for creating a search friendly infinite scroll. 3. Style Style should never be an afterthought. You and your users want to interact with something that looks good and feels good. There are two primary components to style: content style & ad style. First: Content Style Great websites are able to maintain a consistent style  across pages and platforms. Consistency gives users a sense of familiarity when interacting with your content. Choose a color scheme and stick to it Choose a layout and stick to it Choose a theme and stick to it We can’t stress this enough - stick to it. As the industry continues to migrate towards a mobile first perspective, consistency across device types and platforms becomes increasingly important. Responsive web design enables your site to adapt to various device sizes without changing the overall look and feel or compromising user experience. If you're up for the chall[...]