It’s time to share your feedback! To improve our product and services, we send out a survey to a group of publishers every six months.
Your feedback and comments are important to us, and we really do read and consider everything you write. Thanks to previous suggestions, we’ve launched a number of new features to improve our services and help you grow your earnings. These include a new Optimization tab that provides tips on increasing your revenue, an improved AdSense interface for easier user navigation, and more transparency on our policies.
You may have received a survey by email over the last few weeks, if so please take the time to respond to it as we value your input.
To make sure that you're eligible to receive the next survey email, please:
Whether you’ve completed this survey before or you’re providing feedback for the first time, we’d like to thank you for sharing your valuable thoughts. We’re looking forward to feedback!
Posted by Susie Reinecke - AdSense Publisher Happiness Team
2016-10-19T06:00:07.808-07:00Today we’ll highlight some of the top triggers of policy violation warnings to help you avoid common pitfalls. If you haven’t already, download the All-In-One Policy Compliance Guide to help you understand the what's and why's of our policy processes so you can always stay one step ahead.As a general guideline to building a strong policy compliant foundation, ensure that the pages within your site offer a unique value for users and comply with AdSense policies. Let’s get started.1. Copyrighted MaterialGoogle ads cannot be placed on pages that infringe on copyrighted materials. Don’t try to monetize content that isn’t yours or you don’t have permission to use. 2. Deceptive LayoutBecause users come to your site for the content, it should then be easy for users of your site to distinguish ads from content at all times. Ads that blend in or that are situated too close to content and navigational icons can cause invalid clicks. AdSense will deduct clicks that are determined to be invalid and, where possible, reimburse advertisers.3. Explicit TextText descriptions that include excessive use of profanity or erotic stories, jokes, or discussions are violations of AdSense policies. 4. MislabelingPlacing ads under misleading headings like “Resources” is a policy violation. Users should not be mislead or asked to click on ads. Acceptable headers are “Advertisements or “Sponsored Links”. 5. Sexual ContentContent that’s sexually explicit – or suggestive without being explicit, such as lingerie – isn’t allowed. If you wouldn't show it in polite company, we don’t want AdSense advertisements appearing there. 6. Unnatural AttentionDrawing unnatural attention to ads by using visuals, call-outs or placements that call too much attention to ads aren’t permitted either.7. Violent ContentContent that features bloodshed, fight scenes, and gruesome or freak accidents is not permitted by the AdSense policy. 8. Webmaster GuidelinesWebmaster Guidelines require publishers to make sure their content is original, adds value, and is intended primarily for users, not for search engines. Failure to adhere to these adds up to a violation of AdSense policy.There you have it: eight common triggers for a potential policy violation warning. We recommend that you refer back to this blog post and use Google Search to identify if you have any violations in your content as you review your site and upcoming content. Coming up next – what to do if you receive a policy violation warning.Posted by: Anastasia Almiasheva from the AdSense team [...]
2016-10-17T06:00:00.660-07:00Unfortunately, even for AdSense publishers, there’s always the risk of an unauthorized source compromising your secure login credentials. In these instances, you might be locked out of your AdSense account. Here’s what you can do to recover your account and avoid the same issue in the future:For starters, these triggers can help you identify if your account has been compromised. You’ve noticed suspicious account activity (for example: there are new users that you haven’t granted access to; the payment details have changed without your permission; your security settings have been updated; and your email notification settings have changed).You cannot login to your AdSense account. If you’ve found that your account has been compromised, follow these steps to resolve the issue:Run a malware scan on your devicesVisit our Login Troubleshooter. If you’re locked out of your account, the troubleshooter will help you recover your Google Account. Once you’ve recovered your Google Account: Change your password to something unique and unused. Here’s tips on how to create strong password.Visit myaccount.google.com to review your security settingsEnable 2-Step-Verification. Then, the troubleshooter will take you to the Account login issues form, which will direct you to an AdSense account issues specialists. The specialist will start an investigation and communicate next steps (including the investigation report and reimbursement options). For a speedy resolution, be sure to include the following with the form as accurately as possible: Proof of your identity and address using acceptable documents.Proof of a recent AdSense payment, such as a copy of a check, Western Union receipt or bank statement clearly showing a recent AdSense EFT deposit.The URL of a test page of your website. This is to prove that you own and manage the domain listed in your account.It’s important to note that the Account login issues form cannot be used to report disputes between authorized users. The administrator of the account is responsible for all user permissions. In general, it’s a best practice to remove former employees and inactive users from your account to help prevent unauthorized changes. Unfortunately, in some cases with ongoing security concerns, account reinstatement may not be possible. The AdSense specialist team will let you know if this is the case. We understand that compromised login credentials may be a huge problem for you and your business. Bookmark these valuable help resources to help retrieve a hijacked account:Can't log in? Here's how to solve the five most common issuesWhat can I do if I think my Google Account has been compromised?Login issuesLogin troubleshooterIf you have questions about this topic, join us on Twitter or Google+ for one of our #AskAdSense office hour sessions. Posted by: Hievda Ugur, from the AdSense Team [...]
2016-10-13T13:47:22.050-07:00Cross-Posted from the DoubleClick for Publishers blogLast month we released a new study, "The need for mobile speed", highlighting the impact of mobile latency on publisher revenue. Simply having your site load on a mobile device is no longer enough: Mobile sites have to be fast and relevant. The study analyzed 10,000+ mobile web domains, and from the results we gained several insights about the impact of mobile latency on user experience.Critically, the study also revealed strong correlations between page speed and the following key performance indicators:RevenueBounce rateSession durationViewabilityIt’s clear mobile speed matters to the success of publisher sites, but making mobile load times a priority doesn’t always make achieving speed easy. To help you build a faster mobile web experience, we’ve created a mobile web speed toolkit. It outlines a 4-step process to diagnose and fix mobile speed issues:Measure your site’s performance.Assess the different components impacting speed.Prioritize the order your site loads.Test, remeasure and repeat to improve your site speed.The mobile web speed toolkit offers tactical recommendations to begin achieving mobile speed. The relationship between page speed and publisher revenue is clearer than ever before. Small improvements to your mobile site may yield big gains for your mobile revenue, so get your copy of the mobile web speed toolkit and start making changes today. #SpeedMattersPosted by: Jay CastroAdSense team [...]
2016-10-04T07:00:06.231-07:00Over the last month we’ve taken a look at what makes strong content including topics, length, and shareability. But telling a good story is only half of the process. You also have to present it in an easy-to-digest format for today’s distracted audience. According to a Think With Google study, “67% of users will switch [to another site or app] if it takes too many steps to purchase or get desired information.” Different forms of media can greatly improve your content’s appeal, if it’s used strategically. With people giving less and less time to the things they read online, it’s up to you to keep visitors engaged and entertained. The following tips will help give your content a stronger impact. 1. Share your content visuallyWhether it’s lists, infographics, images, gifs, or video, adding in dynamic elements to your story telling will keep things fresh and memorable. Visuals highlight your key points, and leave a greater impact on both loyal and new visitors alike. In fact, sites with video have been proven to encourage an extra 2 minutes of time on page compared to sites that don’t.2. Break things upImages can be a great way to break up long text. Unbroken, continuous text is time-consuming to read and can make visitors “check out” prematurely; no matter how interesting the topic is. By breaking up a longer content piece with related imagery, you can increase the chances of you audience staying to read more, and hopefully, fulfill a desired action on your site.3. Make it SocialSeeing how “liked” or “shared” an article is naturally prompts visitors to share their opinion on it, too. Social proof is a powerful influencer when it comes to users engaging with your content. Ways to gain social proof include providing like actions, sharing actions, and even custom actions such as testimonials and reviews. To learn more about familiarizing your audience with your brand, check out the AdSense Guide to Audience Engagement.Posted by Jay CastroAudience Development Specialist@jayciro [...]
2016-09-29T06:00:11.957-07:00Publishers are constantly faced with the question of how to balance content and ads to provide the best possible experience for your users. And as you might have found, there’s no easy one-size-fits-all approach. Every site and app is different, with different types of content, objectives, and users, which means that balancing content and ads will look different from publisher to publisher. When faced with this challenge, it’s important to ensure that you give your users what they're looking for in a format that’s easy to find and navigate, and this includes the ads on your page or app. Here are a few tips to help you balance ads and content. 1. Content is king.Your content is the reason users are visiting your site or app. If you think about it, your users are visiting your site for a reason, whether they are looking for a recipe, how to build a birdhouse, or trying to find out what’s happening in their town. By providing them with the information they're looking for, you satisfy their need in the moment that they need it the most. Check out this blog post to learn more about winning these micro-moments.2. Design your site or app around the user journey.By making your content the focal point on the page, and following standard web best practices, you can create a site that's visually appealing and easy for your users to use and navigate. Check out the AdSense Guide to Audience Engagement for best practices on designing user journeys, not just web pages. 3. Use ads to complement your site or app.Ads should always supplement the content on your site, not the other way around. So when you’re placing ad units on your site, consider the user journey and how the ad format will complement your site and provide value for your users. If you want ads to look more natural, and match the feel of your content, consider using native ad units. For example, news and article publishers could consider using the native-style format called Matched content at the bottom of each article to direct readers to other relevant content on the same site. This strategy can help grow readership and your ad business. 4. Test, test, test and test again.At the end of the day, data will be your source of truth. If you’re considering implementing new ad units, run an AdSense experiment to see how they perform. Also, test the different formats to see what works best for your users and your page. Remember, content is king and it’s the most important thing to users on your site. So you should always have more content than ads on each page. For more information and best practices, head over to the AdSense Help Center or join our next #AskAdSense office hours on Twitter and Google+.Posted by: John Brown, Publisher Policy Communications Lead [...]
2016-09-28T08:15:30.741-07:00Baca dalam Bahasa Indonesia di bawah.More and more users from all over the world are gaining access to information online. For current AdSense publishers, this presents an opportunity to grow your audience globally. This new Global Spotlight series can help educate, inspire, and provide you with insights into how you can grow your business and share your content in emerging markets. Today we’d like to bring you to Indonesia, an archipelago country of 17,000 islands and home to 260 million people. Indonesia is experiencing rapid internet penetration growth with approximately 100 million internet users and an expected 37% new internet user growth through 2020. Indonesian online ad revenue is also expected to grow aggressively - with over 40% annual growth in digital ad spend expected over the next few years. Jeanny Haliman is a Strategic Partner Manager on the AdSense team with deep roots in Indonesia. She helps publishers in her home country of Indonesia grow their businesses by accelerating their success using AdSense. “My mission is to empower my partners to pursue their passion and gain financial independence by creating content that they love.” Here are Jeanny’s top three tips for publishers who are looking to expand into or start their business in Indonesia.1. Optimize your site for mobile to meet the needs of Indonesian usersIndonesia is a mobile-first market where 65% of Indonesians access the internet via their smartphones more often than a desktop or tablet and urban Indonesians spend three times more of their daily online time with their smartphone rather than a desktop. It’s extremely important to optimize your sites user experience and ad strategy for the large number of Indonesian users accessing content via smartphones. Here are two resources to help you optimize your content for mobile users: Download the #AdSenseGuide to Mobile Web Success to learn best practices on how to make the most of every mobile opportunity.Use Page-level ads. Page-level ads are a family of ad formats that offer a new and innovative way to help you earn money from your mobile content. They’re designed to automatically show the right mobile ad format at the right time - potentially increasing your earnings without interfering with your users’ mobile experience. Implementing Page-level ads is easy. Check out this 2-minutes tutorial that will walk you through the process. 2. Audience engagement is key to increasing your presence in IndonesiaEngaging your audience is all about telling the story that users are looking for, in a unique and creative way. As publishers, it’s your role to make it easy for users to consume content. Easy to consume content creates more chances to engage with an audience, ultimately yielding greater ad impressions. Here are two resources Jeanny shares with publishers that want to engage with an audience:Download the #AdSenseGuide to Audience Engagement. This eBook is packed with tips to help make your content easy to consume. Use the free AdSense content recommendation tool, Matched content, to encourage your site visitors to consume more of your content. Place the Matched content unit at the bottom of your articles and it will promote additional contextually relevant and personalized articles from your site. Check if your account is eligible for Matched content here.3. Ensure that your site is policy-compliantUnderstanding AdSense Policy will help Indonesian publishers to build a healthy and sustainable business in the long-term. Here're some tips Jeanny usually gives to her publishers:Understand the AdSense Program Policies.Avoid accidental clicks on your own ads and notify us if there is invalid activity in your accountCheck your AdSense-registered email regularly. If you receive a policy warning email, quickly fix your policy violations. If your ads ge[...]
2016-09-21T11:06:13.233-07:00Whether you’re just starting out with ads, fine-tuning your existing ad setup or looking for brand new revenue sources, Certified Publishing Partners are ready to help you achieve your goals. Learn about how two of our partners helped websites like yours earn more revenue through innovative approaches. Ezoic is an automated website testing company that helps publishers to evaluate and optimize ad placements and website layouts. According to an internal study commissioned by Ezoic, SimplyPsychology.org, a popular education site, increased revenue by more than 400% and saw an 84% rise in time spent on site by optimizing their website layout. John Cole, Chief Customer Officer of Ezoic says “What Ezoic does is use analytics to make sure that the user experience is superior. We’re tackling the enormously complex task of balancing user experience, content, and monetization. And we’re doing it through data that spans all platforms.” Read more in Ezoic’s partner spotlight.SalesFrontier, a strong partner for mobile optimization, helps nearly 200 publishers optimize their digital strategies and increase revenue. James Lan, New Media Business Department Vice President of Sanlih E-Television, says “SalesFrontier is a highly recommended Google AdSense partner that dramatically increased our market share in digital advertising. We trust their professional technical support and outstanding consultant services.” Read how SalesFrontier helped Sanlih E-Television Co., Ltd., a large media publisher, grow its mobile revenue business. Read more in SalesFrontier’s partner spotlight.Since its launch in 2015, the goal of the Certified Publisher Partner is to find the best partners to give publishers like you the extra support to grow your website. To learn more about the program or get started, check out the Certified Publisher Partner website.Posted by Danielle Landress, from the AdSense team [...]
2016-09-12T07:00:03.860-07:00People love to share things with their friends, family, and colleagues. Presenting your users with relevant and unique content is the best way to encourage sharing and give you a competitive advantage. Content that is underscored by emotion, in particular, can help you strengthen your brand’s presence.Here are some tips to help you get into the minds, and hearts, of your audience:1. Be relatableTaking the time to research what your visitors are interested in is the first step to creating shareable content. Diversify to cover multiple facets of your audience’s interests by including work, lifestyle and social topics to keep things fresh and engaging. Contextualizing your stories also increases the chances of your audience relating to and wanting to share your site.2. Know what’s trendingStaying up-to-the-minute can require a lot of time and research. Luckily, online tools such as Google Trends can help you identify what’s important to your audience as well as offer helpful insights about people in specific regions you are trying to target. Being a thought leader means not only sharing up-to-the-minute industry news with your audience, but also offering insightful observations and predictions of what this may mean down the road. A trusted source is a followed source.3. Increase your content’s shelf lifeWhile timely articles are great for generating instant buzz, having content that maintains its importance over time yields higher traffic rate overall. Evergreen content is information that stays relevant no matter when it is consumed. Make sure to interlace trendier content with evergreen pieces every so often. To learn more about familiarizing your audience with your brand, check out the AdSense Guide to Audience Engagement.Posted by Jay CastroAudience Development Specialist@jayciro [...]
2016-08-25T07:00:04.396-07:00Drawing new visitors to your site is only half of the battle. Having a plan for them to follow once they get there is the key to encouraging repeat visits and building a meaningful relationship with your readers.To engage user-focused design for your site, it’s important to consider the following: 1. Keep It SimpleGating desirable content can be a great way to learn more about visitors by prompting them to fill out a form or sign up for your newsletter to access it. However, roughly 67% of users will abandon an effort to obtain information or purchase something online if there are too many steps to take. Make sure your users get what they need in as few steps as possible. Matched content is another way to keep visitors from checking out too soon by increasing your odds of presenting them with content they are directly interested in.2. Identify User MomentsPeople often look for inspiration and ideas while they complete a task online. Anticipating your visitors’ needs can help you set up your site to better serve them so you can capture and capitalize on these important moments. Whether they are purchasing something or just browsing, presenting this information in the right format can greatly increase the amount of time they spend on your site. For example, if you’re an eCommerce site selling chocolates, having recommendations alongside each product such as gift boxes, complementing candy, and drink pairings can get your site visitor thinking about the holidays or gifts for their loved ones. 3. Create engaging Calls to Action Bold “sign up” buttons and friendly prompts or reminders move visitors to take action. From bold colors and text to exaggerated size and other visual clues, there are a number of ways to make these important actions stand out on your site and even fun for users to engage with. In fact, our own AdSense team tested different campaign graphics on our marketing campaigns and saw higher implementation and engagement rates. To learn more about familiarizing your audience with your brand, check out the AdSense Guide to Audience Engagement.Posted by Jay CastroFrom the AdSense Team@jayciro [...]
2016-08-18T07:00:03.485-07:00Throughout the summer, fans are looking for great content, regardless of whether they’re viewing it from a desktop, tablet or mobile device. Did you know that 1/3 of followers used more than one screen to follow the 2012 Olympic games?With this in mind, think about whether your content is mobile-optimized and easily accessible for your users in the moments that matter. If they receive a link on their smartphone but are unable to view the content because it’s not mobile-optimized, it’s easy for them to feel frustrated with the poor user experience. On the other hand, If the users are delighted with the content and their first visit to your site is a positive one, they’re more likely to share your content and come back again.If you already have a mobile optimized site, don’t forget that you can grow your earnings potential by understanding which mobile ad sizes are most effective for you. Finally don't forget these 4 important tips to maximize your earnings with AdSense:Swap out the 320x50 ad units for 320x100 for a potential RPM increase.Place a 320x100 ad unit just above the fold or peek the 300x250 -- that is, place a small portion of the ad unit just above the fold (ATF).Use the 300x250 ad unit below the fold (BTF) mixed in with your content.Prevent accidental clicks on enhanced features in text ads by moving ad units 150 pixels away from your content.Is your site mobile ready for the summer? Download the #AdSenseGuide to Mobile Web Success to learn more. Are you new to AdSense? If so, sign up now and turn your passion into profit.Posted by Barbara Sarti, AdSense Account Associate Google internal data [...]
2016-08-17T07:04:00.180-07:00Matched content is a recommendation tool that allows you to promote relevant content from your site and sponsored content to your visitors. Matched content can help capture visitor attention and loyalty by showing relevant content which could increase pageviews on your site. Here’s a few tips to help you get started with Matched content.Strategically place your ads to improve viewability.According to a Think With Google study, “56.1% of all impressions are not seen.” So when determining the placement of your Matched content units, think about which spot(s) would improve viewability and engagement. To increase these metrics we recommend placing this unit directly below your article and either above or below your ad unit. This way readers can easily click on the next piece of content that is interesting to them. Placing it directly below the article often drives higher click-through rates (CTR) than other placements.Since Matched content units help your users learn more about similar content, you should think about placing it at points in your website where your user will engage more with the content. Track performance.To determine if your placement is effective for your site, be sure to track the performance of your Matched content units. Understanding performance is key to maximizing your ad revenue and satisfying your readers. On your Performance reports tab, you’ll see an updated way to view two metric families -- the Overview metric family and the Matched content metric family: Overview metric familySelecting this metric family will allow you to understand how much you’re earning from your Matched content units and how these units compare to other ad units on your site. You can also review metrics such as impressions, clicks, and estimated earnings. Matched content metric familyTo get a more detailed performance of your ads and recommendations, use this metric family to view metrics like total impressions, ad impressions, ad clicks, ad revenue per thousand impressions (RPM), and recommendation clicks. Since this metric family is more specific, you should be able to use this data to optimize the ad unit itself. To see all metric offerings and how they work, take a look at the AdSense Help Center.By optimizing your Matched content units, you will allow your readers to learn more about topics they are interested in and potentially increase your site’s engagement rate and revenue. If you do not currently have Matched content but are looking to add the feature, determine if you’re eligible by viewing our Help Center article.Posted by Bserat GhebremicaelFrom the AdSense team [...]
2016-08-16T10:15:35.446-07:00Viewability is a trendy word in the advertising world. This popular metric has become key for advertisers to measure the success of an ad campaign. But what is Viewability? Viewability is the measurement of a viewable ad impression, meaning that it has appeared within a user’s browser and had the opportunity to be seen. The Interactive Advertising Bureau (IAB) defines a viewable impression as an ad that meets the following criteria: 50% of the ad’s pixels are visible in the browser window for a continuous one second.Think with Google says “If an ad isn't seen, it can't have an impact, change perception, or build brand trust. That's why measuring viewability matters.” For AdSense publishers, this means that increased viewability may encourage greater investments from advertisers. Global events are opportunities for advertisers to connect with larger audiences and create brand awareness. For advertisers with these goals in mind, viewability matters. Here are a few resources to help get your ads seen this summer. Viewability for Spotlight for SellersFour ways to boost your ad viewability on mobile5 Factors of Display Viewability.See Google’s Active View in action and move towards delivering more viewable impressions this summer. New to AdSense? Sign up now and start drawing the crowd.Posted by Barbara Sarti, from the AdSense team [...]
2016-08-16T10:17:10.761-07:00Social media is more than just vacation photos and stories about babies, it’s about sharing experiences and creating interactions with people.Content on social media can instantly reach millions of users and create thousands of online stories. Do you remember the social media storm that Ellen DeGeneres created with a single photo? Her selfie from the 2014 Oscars started a global conversation and has since been added to Google’s 2014 web culture guide. Her content holds the win for the most retweeted tweet with more than 3M retweets, 6.8M site embeds, and even temporarily led to Twitter going down.Big events like the Oscars create opportunities for publishers to interact with users through both original content and viral content. This summer, users will be searching, sharing, and consuming content like never before. Be sure to examine your content strategy, and find ways to spark conversations on social channels or, contribute to an existing digital conversation.How can AdSense Publishers participate in big events? If you're new to AdSense, you can sign up now and turn your passion into profit.Include editorial coverage around topical events.Make sure your content is easy to consume and share.Create a social media strategy around a big event.Here are four tips to help jumpstart your social media strategy:Know your audience. Trigger an emotional response from your viewers by humanizing your brand.Be social to win on social by creating relationships with your users.Don’t be afraid to follow the leaders and the trends. If there’s social proof behind it, do it.Use tools to help you create great content.More on the fourth tip, here are a few tools to help you #drawthecrowds through social channels:Buffer is a well-known tool used by social media marketers. It helps streamline your social media management.Pablo is a tool created by Buffer that is “the simplest way to create beautiful images that fit every social network perfectly”.Canva is another image creating tool that can help you create visual content on a budget.Feedly can help you organize and read relevant content in your industry to help fuel your content creation.Google Trends is a widely used tool to help you identify key trends happening around the world.IFTTT is a popular tool used to streamline many tasks. For example, here’s a pre-built recipe that will automate the process of tweeting each new wordpress blog post.According to the New York Times, 68% of users share [online content] to give people a better sense of who they are and what they care about. To amplify your content this summer, be sure to create content that resonates with your audience.New to AdSense? Sign up now and turn your passion into profit. Let us know your thoughts on Twitter @AdSense.Posted by Barbara Sarti and Jay Castro from the AdSense team [...]
2016-10-14T15:23:48.609-07:00Exposing your audience to a rock solid brand leaves a lasting impression on your site’s visitors, and helps separate you from your competitors. To establish brand consistency across multiple touch points, it’s important to create and stick to guidelines unique to your brand.Building a strong brand experience comes down to four things:1. Find your voiceA brand’s voice means more than just the tone you use in your content and communications. It also applies to style, colors, and graphics. Is your brand bubbly, bright, and fun? Or is it straight to the point with clean lines and a matter-of-fact tone? Often times, the type of product or services you're selling as well as your company philosophy can help you determine an appropriate tone. There’s no secret for determining what an audience will respond best to, as all styles can be effective in their own way. So choose what works for you and your creative vision. 2. Be consistentOnce you’ve laid the groundwork for what defines your brand, it’s important to stick to these principles. This applies to your website, emails, social media posts, and any other place users come into contact with your brand. Taking the time to stick to an easy to read font, finding a color scheme that draws the eye and guides your readers, or having consistent verbiage can do wonders to further cement your brand’s presence and make it memorable.3. Know your audienceWhile it’s important to decide what your brand is, it’s also important to know your audience, their interests, and how they prefer to communicate. For example, if you’re targeting busy, high-level decision makers, they may prefer something short and sweet—perhaps bullet points are the way to go. If you’re targeting creative individuals, it may be worth investing in a personalized logo and site. Highly visual assets such as videos would also be a great way to go. The more you know and cater to your intended audience, the more successful your brand will be. To understand your users’ interests, use Google Analytics to view your bounce rates, time on pages, and pageviews—three indicators of user engagement. Understand where you stand in comparison to other sites and, if needed, improve on these rates by creating a stronger connection between your site and your audience, i.e. creating content relevant to your audience’s interests.4. Prove your WorthHaving a particular value that you provide to your customers (not to be mistaken for price) can help separate your brand from competitors. For instance, what do you provide to your customers that is different or special? This can include everything from innovative products to great customer service and can also be an emotional value (think Kleenex being associated with comfort and support). Just make sure to deliver on any and all promises made on your site.To learn more about how to develop your user experience, check out the AdSense Guide to Audience Engagement.Posted by Jay CastroFrom the AdSense team@jayciro [...]
2016-08-16T10:18:01.229-07:00When you know what the world’s talking about, you can participate in the conversation. But the online world moves quickly, so if you want to keep the crowds coming back to your site, your content needs to move with it.Google’s News Lab is Google’s effort to empower innovation at the intersection of technology and media. Its mission is to collaborate with journalists and entrepreneurs to build the future of media. An important part of that is ensuring that Google tools are available and easy-to-use for journalists around the world.Google News Lab offers lessons on how to use Google tools relevant to publishers’ needs. Say something newsworthy at a sports event is grabbing headlines, Google tools can ensure that you’re informed. It’s then over to you to draw on this story and incorporate it into your content.A great way to keep your finger on the pulse is Google Alerts, a tool that allows you to follow developing stories from your inbox. Simply select the topics you want to follow and have emails sent directly to your inbox any time that Google finds new results for this topic.Google Alerts removes the need for you to keep checking back on a topic and simplifies the journalistic process by having all your information come from one reliable source. Once you’re using Google Alerts to stay informed about an event, you can ensure that the content on your site stays current and keeps users coming back for more.If you want to take a more proactive approach, Google Trends gives you access to global data, to power insightful storytelling. One way to use this data could be to look at what users are searching globally. You can select topic areas and drill down into regions for those topics, ensuring that you can take advantage of the data relevant to you and your users to create the most timely and engaging content.Google tools are designed to help you create great content. The more topical your content, the more likely you are to keep drawing the crowds. Get started with Google News Lab today.New to AdSense? Sign up now and turn your passion into profitPosted by Jay Castro, From the AdSense team@jayciro [...]
2016-08-02T10:05:01.711-07:00Cross-posted from the Webmaster Central blogIt's 2016 and it's hard to believe that browsing the web on a mobile phone can still feel so slow with users abandoning sites that just don't load quickly. To us -- and many in the industry -- it was clear that something needed to change. That was why we started working with the Accelerated Mobile Pages Project, an open source initiative to improve the mobile web experience for everyone.Less than six months ago, we started sending people to AMP pages in the “Top stories” section of the Google Search Results page on mobile phones. Since then, we’ve seen incredible global adoption of AMP that has gone beyond the news industry to include e-commerce, entertainment, travel, recipe sites and so on. To date we have more than 150 million AMP docs in our index, with over 4 million new ones being added every week. As a result, today we’re sharing an early preview of our expanded AMP support across the entire search results page --not just the “Top stories” section.To clarify, this is not a ranking change for sites. As a result of the growth of AMP beyond publishers, we wanted to make it easier for people to access this faster experience. The preview shows an experience where web results that that have AMP versions are labeled with . When you tap on these results, you will be directed to the corresponding AMP page within the AMP viewer. AMP in Search PreviewTry it out for yourself on your mobile device by navigating to g.co/ampdemo. Once you’re in the demo, search for something like “french toast recipe” or music lyrics by your favorite artist to experience how AMP can provide a speedier reading experience on the mobile web. The “Who” page on AMPProject.org has a flavor of some of the sites already creating AMP content.We’re starting with a preview to get feedback from users, developers and sites so that we can create a better Search experience when we make this feature more broadly available later this year. In addition, we want to give everyone who might be interested in “AMPing up” their content enough time to learn how to implement AMP and to see how their content appears in the demo. And beyond developing AMP pages, we invite everyone to get involved and contribute to the AMP Project.We can’t wait to hear from you as we work together to speed up the web. And as always, if you have any questions, please visit our webmaster forums.Posted by Nick Zukoski, Software Engineer [...]
2016-08-01T07:00:11.042-07:00With the summer kicking off, it’s a great time to freshen up your content and try new things to #drawthecrowds. Google Analytics can help you measure what kind of content is a hit or miss with the fans. Here are a few simple and effective places to get started. 1. Find out where to focus Content Groups let you bundle your offerings to analyze them more clearly. Instead of analyzing all sneakers at once, for instance, a shoe company might divide content into soccer boots, golf shoes, tennis shoes and so on. You can view and compare aggregated metrics by group, or drill down to any individual URL or page title.Know what topics have the best AdSense CTRs (Click-through-rate) Group content by topic (such as food, politics and sport). Use the AdSense Pages report to view metrics.Once you discover which topics have the best click-through rates, you could then focus on creating more content for those topics.Know which content groups have slow-loading pages Use Site Speed reports to look at page load performance. Group products by type (such as shirts and shoes).Are some pages very slow to load? You might focus on fixing uncompressed images to improve the user experience (and potentially your AdSense revenue). Check out Google’s PageSpeed tool to test the speed of your mobile site. Content Groups are easy to set up. Learn how to create them and then follow these best practices from Google Analytics evangelist, Justin Cutroni.2. Understand where your users enter and leave on your site The Landing Pages report can show you how engaged visitors are with your content. You can analyze individual pages or Content Groups.Know what pages cause visitors to leaveLook for pages with high bounce rates. This usually surfaces content that isn't appealing to visitors or is irrelevant to their needs.Try changing the headline of your article or finding different images to see how that affect bounce rates.Look at Google Trends to see what the world is interested in, then think about how you can incorporate it into your content. Sport is sure to be high on the agenda this summer.You may also want to analyze the page speed for pages with high bounce rates; visitors may be giving up on a very slow-loading page. Studies have shown that 74% of mobile web users are only willing to wait 5 seconds or less for a single web page to load before leaving the site.Both Content Groups and Landing Page reports can help you find underperforming pages on your site and take action to fix them.3. Get to know your users Demographics and Interests data helps you understand the age and gender of your users, as well as their interests based on their online browsing and buying.Know who your visitors are:Click on Demographics Report; Select a demographic category. Check the bounce rate. If it’s high, consider changing the headline or the visuals to make your pages more relevant and engaging for your target audience.Know what your users are interested in:Generate and analyze an Interests report.Then shape your content based on the user interests you see. If viewers of your bakery blog are interested in a big sports event, see how you can incorporate that theme into your baking content.To get started with the Demographics and Interests reports, you will need to enable them in your Analytics account.The key to making your site better this summer is to jump into the data, have fun, and experiment. If you c[...]