Last Build Date: Wed, 14 Dec 2016 04:53:44 PSTCopyright: Copyright 2011
Wed, 14 Dec 2016 00:00:00 PSTIn November 2015, Amazon Web Services announced that it would launch a new AWS infrastructure region in the United Kingdom. Today, I'm happy to announce that the AWS Europe (London) Region, our 16th technology infrastructure region globally, is now generally available for use by customers worldwide. UK companies are using AWS to innovate across diverse industries, such as energy, manufacturing, medicaments, retail, media, and financial services and the UK is home to some of the world's most forward-thinking businesses. These include startups like Fanduel, JustEat, and Monzo to enterprises such as British Gas, Trainline, Travis Perkins, News UK, the Financial Times. The British Government is also helping to drive innovation and has embraced a cloud-first policy for technology adoption. Take Peterborough City Council as an example. The council has deployed IoT Weather Stations in Schools across the City and is using the sensor information collated in a Data Lake to gain insights on whether the weather or pollution plays a part in learning outcomes. London has also established itself as a critical center for the financial services sector and a significant hub for venture capital activity across all Europe. The City's thriving venture capital and start-up accelerator communities are fueling growth and innovation, making it one of the most important locations in the world to do business. AWS is working with incubators and accelerators such as SeedCamp and Techstars, in London; Ignite100 in Newcastle; and DotForge in Sheffield and Manchester to help startups make the most of the cloud. We believe in our customers and are investing for the long term. With the AWS Europe (London) Region, we look to better serve end users in the UK. With the launch of the AWS Europe (London) Region, AWS can enable many more UK enterprise, public sector and startup customers to reduce IT costs, address data locality needs, and embark on rapid transformations in critical new areas, such as big data analysis and Internet of Things. All around us we see that the AWS capabilities foster a culture of experimentation with businesses of all sizes. AWS is not only affordable but it is secure and scales reliably to drive efficiencies into business transformations. I have been humbled by just how much our UK customers have been able to achieve using AWS technology so far. In just this past month we've had HSBC, ARM, Missguided, and most recently at re:Invent 2016, Trainline, talking with us about how they are using AWS to transform and scale their businesses. Following are just a few of the reasons that customers have given us for building their business on the AWS Cloud: Blend seamlessly into the digital world: With the rising importance of technology-driven business transformation, an emphasis on certain enterprise and consumer-based opportunities emerges. To take advantage of the game-changing opportunities, businesses are looking to blend into the digital world. Take GoSquared, a UK startup that runs all its development and production processes on AWS, as an example. GoSquared provides various analytics services that web and mobile companies can use to understand their customers' behaviors. With AWS, GoSquared can process tens of billions of data points every day from four continents to provide customers with a single view. Use catalysts for real-time business models: The Internet of Things (IoT) is undoubtedly driving a philosophy of interconnecting people, process, and machines to create massive volumes of data that has potential for disruptive change. The BMW Group is using AWS for its new connected-car application that collects sensor data from BMW 7 Series cars to give drivers dynamically updated map information. BMW built its new car-as-a-sensor (CARASSO) service in only six months leveraging several AWS services. By running on AWS, CARASSO can adapt to rapidly changing load requirements that can scale up and down by two orders of magnitude within 24 hours. By 2018, CARASSO is expected to process data collect[...]
Thu, 08 Dec 2016 10:30:00 PSTEarlier this year, Amazon Web Services (AWS) announced it would launch a new AWS infrastructure region in Montreal, Quebec. Today, I'm happy to share that the Canada (Central) Region is available for use by customers worldwide. The AWS Cloud now operates in 40 Availability Zones within 15 geographic regions around the world, with seven more Availability Zones and three more regions coming online in China, France, and the U.K. in the coming year. The Canadian opportunity Canada has set forth a bold innovation agenda grounded in entrepreneurship, scientific research, growing small and medium-sized businesses with a focus on environmentally friendly technologies, and the transition to a digital economy. This agenda leverages the transformative aspects of technology and encourages Canadian companies, universities, governments, not-for-profits, and entrepreneurs to contribute to building a durable innovation economy. Given this, enterprises, public sector bodies, startups, and small businesses are looking to adopt agile, scalable, and secure public cloud solutions. The new Canada (Central) Region offers a robust suite of infrastructure, management, and developer services that can enable innovators to deploy market-leading applications. Access to secure, scalable, low-cost AWS infrastructure in Canada allows customers to innovate and provide tools to meet privacy, sovereignty, and compliance requirements. The new AWS Canada (Central) Region also continues the company's focus on delivering cloud technologies to customers in an environmentally friendly way. AWS data centers in Canada will draw from a regional electricity grid that is 99 percent powered by hydropower. For more information about AWS efforts, see AWS & Sustainability. Some examples of how current customers use AWS are: Cost-effective solutions Kik Interactive is a Canadian chat platform with hundreds of millions of users around the globe. It adopted Amazon Redshift, Amazon EMR and AWS Lambda to power its data warehouse, big data, and data science applications, supporting the development of product features at a fraction of the cost of competing solutions. Rapid time to market The Globe and Mail (Globe) is one of Canada's most read newspapers, with a national weekly circulation of 4.7 million. To increase online readership, it worked with AWS Partner Network (APN) Partner ClearScale to develop a personal recommendation capability. The solution, which leverages Amazon Kinesis, Amazon DynamoDB, and Amazon EMR to collect, store, and process the data, as well as AWS CloudFormation and AWS OpsWorks to support the Globe's DevOps environment, was deployed in three months—less than half the time it would have taken had the newspaper built it on-premises. Enterprise-class services available from Canada Box is an enterprise content management and collaboration platform used by more than 41 million users and 59,000 businesses—including 59% of the Fortune 500. It relies on the scale and power of Amazon Simple Storage Service (Amazon S3) to deliver in-region storage options to businesses and organizations across the world in Canada, Japan, Singapore, Australia, Ireland, Germany, and the U.S., as part of its Box Zones ecosystem. Having the ability to provide these services locally enables Box to better serve Canadian enterprises looking for cloud solutions while ensuring their data is stored inside Canada. Increasing agility Lululemon Athletica is a Canadian athletic apparel company that is using AWS Lambda, AWS CodePipeline, and AWS CodeDeploy to rapidly build and deploy their digital marketing and e-commerce solutions for the upcoming 2016 holiday season. By using AWS to manage the continuous deployment and delivery of their applications, Lululemon personnel can focus on market differentiation instead of maintaining custom infrastructure solutions. Performance The Municipal Property Assessment Corporation, a public sector organization responsible for providing valuations for more than 5 million properties in O[...]
Thu, 01 Dec 2016 12:00:00 PSTIn my keynote at AWS re:Invent today, I announced 13 new features and services (in addition to the 15 we announced yesterday). My favorite parts of James Bond movies is are where 007 gets to visit Q to pick up and learn about new tools of the trade: super-powered tools with special features which that he can use to complete his missions, and, in some cases, get out of some nasty scrapes. Bond always seems to have the perfect tool for every situation that he finds himself in. * At AWS, we want to be the Q for developers, giving them the super-powered tools and services with deep features in the Cloud. In the hands of builders, the impact of these services has been to completely transform the way applications are developed, debugged, and delivered to customers. I was joined by 32,000 James Bonds at the conference today from all around the world, and we introduced new services focused on accelerating this transformation across development, testing and operations, data and analytics, and computation itself. Transformation in Development, Testing, & Operations Although development and operations are often overlooked, they are the engines of agility for most organizations. Today, cCompanies cannot afford to wait two or three years between releases, and; customers have found that continually releasing incremental functionality to customer frequently reduces risk and improves quality. Today, we're making available broad new services which that let builders prepare and operate their applications more quickly and efficiently, and respond to changes in both their business and their operating environment, swiftly. We launched the following new services and features today to help. AWS OpsWorks for Chef : a fully managed Chef Automate environment, available through AWS OpsWorks to fuel even more automation and reduce the heavy lifting associated with continuous deployment. Amazon EC2 Systems Manager : A collection of tools for package installation, patching, resource configuration, and task automation on Amazon EC2. AWS Codebuild: A new, fully managed, extensible service for compiling source code and running unit tests, which is integrated with other application lifecycle management services— such as AWS CodeDeploy, AWS CodeCommit, and AWS CodePipeline— for dramatically decreasing the time between iterations of software. Amazon X-Ray: A new service to analyze, visualize, and debug distributed applications, allowing builders to identify performance bottlenecks and errors. Personal Health Dashboard: A new personalized view of AWS service health for all customers, allowing developers to gain visibility into service health issues which that may be affecting their application. AWS Shield : protective Protective armor against distributed denial of service (DDoS) attacks, available as Shield Standard and Shield Advanced. Shield Standard gives DDoS protection to all customers using API Gateway, Elastic Load Balancing, Route 53, CloudFront, and EC2. Shield Advanced protects against more sophisticated DDoS attacks, with access to help through a 24x7 AWS DDoS response team. Transformation in Data In the old world, access to infrastructure resources was a big differentiator for big, wealthy companies. No more. Today, any developer can have access to a wealth of infrastructure technology services which that bring advanced technology to their fingertips times in the Cloud. The days of differentiation through infrastructure are behind us; the technology is now evenly distributed. Instead, most companies today and in the future will differentiate themselves through the data that they collect and have access to, and the way in which they can put that data to work for the benefit of their customers. We rolled out three new services today to make that easier.: Amazon Pinpoint : A data-driven engagement service for mobile apps. Define which segment of customers to engage with, schedule a push notification engagement campaign, and track the results in real-time. AWS Batc[...]
Wed, 30 Nov 2016 10:00:00 PSTFrom the early days of Amazon, Machine learning (ML) has played a critical role in the value we bring to our customers. Around 20 years ago, we used machine learning in our recommendation engine to generate personalized recommendations for our customers. Today, there are thousands of machine learning scientists and developers applying machine learning in various places, from recommendations to fraud detection, from inventory levels to book classification to abusive review detection. There are many more application areas where we use ML extensively: search, autonomous drones, robotics in fulfillment centers, text processing and speech recognition (such as in Alexa) etc. Among machine learning algorithms, a class of algorithms called deep learning has come to represent those algorithms that can absorb huge volumes of data and learn elegant and useful patterns within that data: faces inside photos, the meaning of a text, or the intent of a spoken word.After over 20 years of developing these machine learning and deep learning algorithms and end user services listed above, we understand the needs of both the machine learning scientist community that builds these machine learning algorithms as well as app developers who use them. We also have a great deal of machine learning technology that can benefit machine scientists and developers working outside Amazon. Last week, I wrote a blog about helping the machine learning scientist community select the right deep learning framework from among many we support on AWS such as MxNet, TensorFlow, Caffe, etc. Today, I want to focus on helping app developers who have chosen to develop their apps on AWS and have in the past developed some of the seminal apps of our times on AWS, such as Netflix, AirBnB, or Pinterest or created internet connected devices powered by AWS such as Alexa and Dropcam. Many app developers have been intrigued by the magic of Alexa and other AI powered products they see being offered or used by Amazon and want our help in developing their own magical apps that can hear, see, speak, and understand the world around them. For example, they want us to help them develop chatbots that understand natural language, build Alexa-style conversational experiences for mobile apps, dynamically generate speech without using expensive voice actors, and recognize concepts and faces in images without requiring human annotators. However, until now, very few developers have been able to build, deploy, and broadly scale applications with AI capabilities because doing so required specialized expertise (with Ph.D.s in ML and neural networks) and access to vast amounts of data. Effectively applying AI involves extensive manual effort to develop and tune many different types of machine learning and deep learning algorithms (e.g. automatic speech recognition, natural language understanding, image classification), collect and clean the training data, and train and tune the machine learning models. And this process must be repeated for every object, face, voice, and language feature in an application. Today, I am excited to announce that we are launching three new Amazon AI services that eliminate all of this heavy lifting, making AI broadly accessible to all app developers by offering Amazon's powerful and proven deep learning algorithms and technologies as fully managed services that any developer can access through an API call or a few clicks in the AWS Management Console. These services are Amazon Lex, Amazon Polly, and Amazon Rekognition that will help AWS app developers build these next generation of magical, intelligent apps. Amazon AI services make the full power of Amazon's natural language understanding, speech recognition, text-to-speech, and image analysis technologies available at any scale, for any app, on any device, anywhere. Amazon Lex After the launch of the Alexa Skill Kit (ASK), customers loved the ability to build voice bots or skills for Alexa. They also started asking us t[...]
Tue, 22 Nov 2016 09:00:00 PSTMachine learning is playing an increasingly important role in many areas of our businesses and our lives and is being employed in a range of computing tasks where programming explicit algorithms is infeasible. At Amazon, machine learning has been key to many of our business processes, from recommendations to fraud detection, from inventory levels to book classification to abusive review detection. And there are many more application areas where we use machine learning extensively: search, autonomous drones, robotics in fulfillment centers, text and speech recognitions, etc. Among machine learning algorithms, a class of algorithms called deep learning hascome to represent those algorithms that can absorb huge volumes of data and learn elegant and useful patterns within that data: faces inside photos, the meaning of a text, or the intent of a spoken word. A set of programming models has emerged to help developers define and train AI models with deep learning; along with open source frameworks that put deep learning in the hands of mere mortals. Some examples of popular deep learning frameworks that we support on AWS include Caffe, CNTK, MXNet, TensorFlow, Theano, and Torch. Among all these popular frameworks, we have concluded that MXNet is the most scalable framework. We believe that the AI community would benefit from putting more effort behind MXNet. Today, we are announcing that MXNet will be our deep learning framework of choice. AWS will contribute code and improved documentation as well as invest in the ecosystem around MXNet. We will partner with other organizations to further advance MXNet. AWS and Support for Deep Learning Frameworks At AWS, we believe in giving choice to our customers. Our goal is to support our customers with tools, systems, and software of their choice by providing the right set of instances, software (AMIs), and managed services. Just like in Amazon RDS―where we support multiple open source engines like MySQL, PostgreSQL, and MariaDB, in the area of deep learning frameworks, we will support all popular deep learning frameworks by providing the best set of EC2 instances and appropriate software tools for them. Amazon EC2, with its broad set of instance types and GPUs with large amounts of memory, has become the center of gravity for deep learning training. To that end, we recently made a set of tools available to make it as easy as possible to get started: a Deep Learning AMI, which comes pre-installed with the popular open source deep learning frameworks mentioned earlier; GPU-acceleration through CUDA drivers which are already installed, pre-configured, and ready to rock; and supporting tools such as Anaconda and Jupyter. Developers can also use the distributed Deep Learning CloudFormation template to spin up a scale-out, elastic cluster of P2 instances using this AMI for even larger training runs. As Amazon and AWS continue to invest in several technologies powered by deep learning, we will continue to improve all of these frameworks in terms of usability, scalability, and features. However, we plan to contribute significantly to one in particular, MXNet. Choosing a Deep Learning Framework Developers, data scientists, and researchers consider three major factors when selecting a deep learning framework: The ability to scale to multiple GPUs (across multiple hosts) to train larger, more sophisticated models with larger, more sophisticated datasets. Deep learning models can take days or weeks to train, so even modest improvements here make a huge difference in the speed at which new models can be developed and evaluated. Development speed and programmability, especially the opportunity to use languages they are already familiar with, so that they can quickly build new models and update existing ones. Portability to run on a broad range of devices and platforms, because deep learning models have to run in many, many different places: from laptops and server farms with gr[...]
Tue, 15 Nov 2016 14:00:00 PSTPreviously, I wrote about Amazon QuickSight, a new service targeted at business users that aims to simplify the process of deriving insights from a wide variety of data sources quickly, easily, and at a low cost. QuickSight is a very fast, cloud-powered, business intelligence service for the 1/10th the cost of old-guard BI solutions. Today, I am very happy to announce that QuickSight is now generally available in the N. Virginia, Oregon, and Ireland regions. When we announced QuickSight last year, we set out to help all customers—regardless of their technical skills—make sense out of their ever-growing data. As I mentioned, we live in a world where massive volumes of data are being generated, every day, from connected devices, websites, mobile apps, and customer applications running on top of AWS infrastructure. This data is collected and streamed using services like Amazon Kinesis and stored in AWS relational data sources such as Amazon RDS, Amazon Aurora, and Amazon Redshift; NoSQL data sources such as Amazon DynamoDB; and file-based data sources such as Amazon S3. Along with data generated in the cloud, customers also have legacy data sitting in on-premises datacenters, scattered on user desktops, or stored in SAS applications. There’s an inherent gap between the data that is collected, stored, and processed and the key decisions that business users make on a daily basis. Put simply, data is not always readily available and accessible to organizational end users. The data infrastructure to collect, store, and process data is geared primarily towards developers and IT professionals whereas insights need to be derived by not just technical professionals but also non-technical business users. Most business users continue to struggle to answer key business questions such as, “Who are my top customers and what are they buying?”, “How is my marketing campaign performing?”, and “Why is my most profitable region not growing?” While BI solutions have existed for decades, customers have told us that it takes an enormous amount of time, IT effort, and money to bridge this gap. The reality is that many traditional BI solutions are built on top of legacy desktop and on-premises architectures that are decades old. They require companies to provision and maintain complex hardware infrastructure and invest in expensive software licenses, maintenance fees, and support fees that cost upwards of thousands of dollars per user per year. They require teams of data engineers to spend months building complex data models and synthesizing the data before they can generate their first report. To scale to a larger number of users and support the growth in data volume spurred by social media, web, mobile, IoT, ad-tech, and ecommerce workloads, these tools require customers to invest in even more infrastructure to maintain performance. Finally, their complex user experiences are designed for power users and not suitable for the fast-growing segment of business users. The cost and complexity to implement, scale, and use BI makes it difficult for most companies to make data analysis ubiquitous across their organizations. Enter Amazon QuickSight QuickSight is a cloud-powered BI service built from the ground up to address the big data challenges around speed, complexity, and cost. QuickSight puts data at the fingertips of your business users in an easy-to-use user interface and at one-tenth the cost of traditional BI solutions, even if that data is scattered across various sources such as Amazon Redshift, Amazon RDS, Amazon S3, or Salesforce.com; legacy databases running on-premises; or even user desktops in Microsoft Excel or CSV file formats. Getting started with QuickSight is simple. Let’s walk through some of the core experiences of QuickSight that make it so easy to set up, connect to your data sources, and build visualizations in minutes. width="640" height="360" src="https://www.y[...]
Mon, 14 Nov 2016 09:00:00 PST
On September 29, 2016, Amazon announced the Alexa Prize, a $2.5 million university competition to advance conversational AI through voice. We received applications from leading universities across 22 countries. Each application was carefully reviewed by senior Amazon personnel against a rigorous set of criteria covering scientific contribution, technical merit, novelty, and ability to execute. Teams of scientists, engineers, user experience designers, and product managers read, evaluated, discussed, argued, and finally selected the twelve teams who would be invited to participate in the competition.
Today, we’re excited to announce the 12 teams selected to compete with an Amazon sponsorship. In alphabetical order, they are:
These teams will each receive a $100,000 research grant as a stipend, Alexa-enabled devices, free Amazon Web Services (AWS) services to support their development efforts, access to new Alexa Skills Kit (ASK) APIs, and support from the Alexa team. Teams invited to participate without sponsorship will be announced on December 12, 2016.
We have challenged these teams to create a socialbot, a conversational AI skill for Alexa that converses engagingly and coherently with humans for 20 minutes on popular topics and news events such as Entertainment, Fashion, Politics, Sports, and Technology. This seemingly intuitive task continues to be one of the ultimate challenges for AI.
Teams will need to advance several areas of conversational AI including knowledge acquisition, natural language understanding, natural language generation, context modeling, common sense reasoning, and dialog planning. We will provide students with data and technical support to help them tackle these problems at scale, and live interactions and feedback from Alexa’s large user base to help them test ideas and iterate their algorithms much faster than previously possible.
As teams gear up for the challenge, we invite all of you to think about what you’d like to chat with Alexa about. In April, you and millions of other Alexa customers will be able to test the socialbots and provide feedback to the teams to help them create a socialbot you’ll want to chat with every day. Your feedback will also help select the finalists. In the meantime, follow the #AlexaPrize hashtag and bookmark the Alexa Prize site for updates.
Mon, 24 Oct 2016 09:00:00 PDT
I am excited that Adrian Cockcroft will be joining AWS as VP of Cloud Architecture. Adrian has played a crucial role in developing the cloud ecosystem as Cloud Architect at Netflix and later as a Technology Fellow at Battery Ventures. Prior to this, he held positions as Distinguished Engineer at eBay and Sun Microsystems. One theme that has been consistent throughout his career is that Adrian has a gift for seeing the bigger engineering picture.
At Netflix, Adrian played a key role in the company's much-discussed migration to a "cloud native" architecture, and the open sourcing of the widely used (and award-winning) NetflixOSS platform. AWS customers around the world are building more scalable, reliable, efficient and well-performing systems thanks to Adrian and the Netflix OSS effort.
Combine Adrian's big thinking with his excellent educational skills, and you understand why Adrian deserves the respect he receives around the world for helping others be successful on AWS. I'd like to share a few Adrian's own words about his decision to join us....
"After working closely with many folks at AWS over the last seven years, I am thrilled to be joining the clear leader in cloud computing.The state of the art in infrastructure, software packages, and services is nowadays a combination of AWS and open source tools. -- and they are available to everyone. This democratization of access to technology levels the playing field, and means anyone can learn and compete to be the best there is."
I am excited about welcoming Adrian to the AWS team where he will work closely with AWS executives and product groups and consult with customers on their cloud architectures -- from start-ups that were born in the cloud to large web-scale companies and enterprises that have an “all-in” migration strategy. Adrian will also spend time engaging with developers in the Amazon-sponsored and supported open source communities. I am looking really looking forward to working with Adrian again and seeing the positive impact he will have on AWS customers around the world.
Mon, 17 Oct 2016 09:00:00 PDT
Today I am very happy to announce the opening of the new US East (Ohio) Region. The Ohio Region is the fifth AWS region in the US. It brings the worldwide total of AWS Availability Zones (AZs) to 38, and the number of regions globally to 14. The pace of expansion at AWS is accelerating, and Ohio is our third region launch this year. In the remainder of 2016 and in 2017, we will launch another four AWS regions in Canada, China, the United Kingdom, and France, adding another nine AZs to our global infrastructure footprint.
We strive to place customer feedback first in our considerations for where to open new regions. The Ohio Region is no different. Now customers who have been requesting a second US East region have more infrastructure options for running workloads, storing files, running analytics, and managing databases. The Ohio Region launches with three AZs so that customers can create high-availability environments and architect for fault tolerance and scalability. As with all AWS AZs, the AZs in Ohio each have redundant power, networking, and connectivity, which are designed to be resilient to issues in another AZ.
We are also glad to offer low transfer rates between both US East Regions. Data transfer between the Ohio Region and the Northern Virginia Region is priced the same as data transfer between AZs within either of these regions. We hope this will be helpful for customers who want to implement backup or disaster recovery architectures and need to transfer large amounts of data between these regions. It will also be useful for developers who simply want to use services in both regions and move resources back and forth between them. The Ohio Region also has a broad set of services comparable to our Northern Virginia Region, including Amazon Elastic Compute Cloud (Amazon EC2), Amazon Simple Storage Service (Amazon S3), Amazon Relational Database Service (Amazon RDS), and AWS Marketplace. Check out the Regional Products and Services page for the full list.
We’ll continue to add new infrastructure to grow our footprint and make AWS as useful as possible for all of our customers around the world. You can learn more about our growing global infrastructure footprint at https://aws.amazon.com/about-aws/global-infrastructure/.
Wed, 12 Oct 2016 22:00:00 PDTFast Data is an emerging industry term for information that is arriving at high volume and incredible rates, faster than traditional databases can manage. Three years ago, as part of our AWS Fast Data journey we introduced Amazon ElastiCache for Redis, a fully managed in-memory data store that operates at sub-millisecond latency. Since then we’ve introduced Amazon Kinesis for real-time streaming data, AWS Lambda for serverless processing, Apache Spark analytics on EMR, and Amazon QuickSight for high performance Business Intelligence. While caching continues to be a dominant use of ElastiCache for Redis, we see customers increasingly use it as an in-memory NoSQL database. Developers love the blazing fast performance and in-memory capabilities provided by Redis, making it among the most popular NoSQL key-value stores. However, until now ElastiCache for Redis customers could only run single-shard Redis. This limited the workload size and write throughput to that of a single VM, or required application level sharding. Today, as a next step in our Fast Data journey, we have extended the ElastiCache for Redis service to support “Redis Cluster,” the sharding capability of Redis. Customers can now scale a single deployment to include up to 15 shards, making each Redis-compatible data store up to 3.5 terabytes in size, that operate on microsecond time scales. We also do this at very high rates: up to 4.5 million writes per second and 20 million reads per second. Each shard can include up to five read replicas to ensure high availability so that both planned and unforeseen outages of the infrastructure do not cause application outages. Building upon Redis There are some great examples and use cases for Redis, which you can see at companies like Hudl, which offers mobile and desktop video analytics solutions to sports teams and athletes. Hudl is using ElastiCache for Redis to provide millions of coaches and sports analysts with near real-time data feeds that they need to help drive their teams to victory. Another example is Trimble, a global leader in location services who is using ElastiCache for Redis as their primary database for workforce location, helping customers like DirecTV get the right technician to the right location as quickly and inexpensively as possible, enabling both reduced costs and increased satisfaction for their own subscribers. Increasingly, ElastiCache for Redis has become a mission critical in-memory database for our customers whose availability, durability, performance and scale matter to their business. We have therefore been enhancing the Redis engine running on ElastiCache for the last few years using our own expertise in making enterprise infrastructure scalable and reliable. Amazon’s enhancements address many day-to-day challenges with running Redis. By utilizing techniques such as granular memory management, dynamic I/O throttling and fine grained replica synchronization, ElastiCache for Redis delivers a more robust Redis experience. It enables customers to run their Redis nodes at higher memory utilization without risking swap usage during events such as snapshotting and replica synchronization. It also offers improved synchronization of replicas under load. In addition, ElastiCache for Redis provides smoother Redis failovers by combining our Multi-AZ automated failover with streamlined synchronization of read replicas. Replicas now recover faster as they no longer need to flush their data to do a full resynchronization with the primary. All these capabilities are available to customers at no additional charge, and maintain open-source Redis compatibility. With this launch, we augmented the client-based failover logic of Redis 3.2 with ElastiCache for Redis Multi-AZ. If a customer is running a self-managed Redis environment on EC2 instead of u[...]
Thu, 29 Sep 2016 10:00:00 PDTIn the past voice interfaces were seen as gimmicks, or a nuisance for driving “hands-free.” The Amazon Echo and Alexa have completely changed that perception. Voice is now seen as potentially the most important interface to interact with the digitally connected world. From home automation to commerce, from news organizations to government agencies, from financial services to healthcare, everyone is working on the best way is to interact with their services if voice is the interface. Especially for the exciting case where voice is the only interface. Voice makes access to digital services far more inclusive than traditional screen-based interaction, for example, an aging population may be much more comfortable interacting with voice-based systems than through tablets or keyboards. Alexa has propelled the conversational interface forward given how natural the interactions are with Alexa-enabled devices. However, it is still Day One, and a lot of innovation is underway in this world. Given the tremendous impact of voice on how we interact with the digital world, it influences how we will build products and services that can support conversations in ways that we have never done before. As such there is also a strong need for fundamental research on these interactions, best described as “Conversational Artificial Intelligence.” Today, we are pleased to announce the Alexa Prize, a $2.5 million university competition to accelerate advancements in conversational AI. With this challenge, we aim to advance several areas of conversational AI including knowledge acquisition, natural language understanding, natural language generation, context modeling, commonsense reasoning and dialog planning. The goal is that through the innovative work of students, Alexa users will experience novel, engaging conversational experiences. Teams of university students around the world are invited to participate in a conversational AI challenge (see contest rules for details). The challenge is to create a socialbot, an Alexa skill that converses with users on popular topics. Social conversation can occur naturally on any topic, and teams will need to create an engaging experience while maintaining relevance and coherence throughout the interaction. For the grand challenge we ask teams to invent a socialbot smart enough to engage in a fun, high quality conversation on popular societal topics for 20 minutes. As part of the research and judging process, millions of Alexa customers will have the opportunity to converse with the socialbots on popular topics by saying, “Alexa, let’s chat about (a topic, for example, baseball playoffs, celebrity gossip, scientific breakthroughs, etc.).” Following the conversation, Alexa users will give feedback on the experience to provide valuable input to the students for improving their socialbots. The feedback from Alexa users will also be used to help select the best socialbots to advance to the final, live judging phase. The team with the highest-performing socialbot will win a $500,000 prize. Additionally, a prize of $1 million will be awarded to the winning team’s university if their socialbot achieves the grand challenge of conversing coherently and engagingly with humans for 20 minutes. Teams of university students can submit applications now and the contest will conclude at AWS re:Invent in November 2017, where the winners will be announced. Up to ten teams will be sponsored by Amazon and receive a $100,000 stipend, Alexa-enabled devices, free AWS services and support from the Alexa team. Participating teams will receive special access to new Alexa Skills Kit (ASK) APIs to build their skills. Registration opened today and teams have until October 28, 2016 to submit their applications. The competition will official[...]
Thu, 29 Sep 2016 00:00:00 PDTToday, I am very excited to announce our plans to open a new AWS Region in France! Based in the Paris area, the region will provide even lower latency and will allow users who want to store their content in datacenters in France to easily do so. The new region in France will be ready for customers to use in 2017. Over the past 10 years, we have seen tremendous growth at AWS. As a result, we have opened 35 Availability Zones (AZs), across 13 AWS Regions worldwide. We have announced several additional regions in Canada, China, Ohio, and the United Kingdom – all expected in the coming months. We don’t plan to slow down or stop there. We are actively working to open new regions in the locations our customers need them most. French organizations were amongst the first to use AWS when we launched in 2006. Since we opened the first AWS EU Region in Ireland in November 2007, we have seen an acceleration of companies adopting the AWS Cloud. To support our customers’ growth, their digital transformation, and to speed up their innovation and lower the cost of running their IT, we continue to build out additional European infrastructure. Our CDN and DNS network now has 18 points of presence across Europe, we have added a third AZ in Ireland, a second infrastructure region in Frankfurt and a third region in the UK (due in coming months). After the launch of the French region there will be 10 Availability Zones in Europe. We have also expanded our presence in France over the last ten years. We have launched three points of presence, with two in Paris and one in Marseille, and also opened offices in the country, employing account managers, solutions architects, trainers, Business Development and Professional Services teams, as well as other job functions. Our teams are helping companies of all sizes, operating in various industries, such as finance, business, media, and many others, move to the cloud. As a result, more than 80 percent of companies listed on the CAC 40, the French stock market index, are now using AWS Cloud technology to speed their time-to-market, lower their costs, and support their businesses globally. Within the thousands of businesses using AWS in France, we count enterprises such as Schneider Electric, Lafarge and Dassault Systemes as customers as well as CAC40, multinational bank, Societe Generale Group. When we first talked to Societe Generale Group about opening the AWS region, Carlos Goncalves, Head of Global Technology Services, said, "We are delighted to learn that Amazon Web Services will open a region in France. Using the AWS Cloud, and the extended services offered by the platform, is an opportunity for us to accelerate our transformation and focus on how we can better serve our clients.” Another CAC40 company using the cloud to support its digital transformation is Veolia Water France, a subsidiary of Veolia, specialized in the distribution and the treatment of water. In the past we have had Benito Diz, CIO Veolia Water France speak at our events where he has talked about how they have been able to achieve important cost reductions while improving security and agility by moving to AWS. He has said, “By moving a large part of our IT system from our old IBM mainframe to AWS, we have adopted a cloud first strategy, boosting our power of innovation. By launching a new platform to analyze the Terabytes of data collected by the sensors located in our thousands of water meter or water vats we are creating an Internet of Things (IoT) system that helps us to reduce the maintenance intervention time, anticipate the refills and have in real time the information on the key indicators (temperature, water purity, pH level ...). We couldn’t have launched this industrial IoT project without the AWS flex[...]
Tue, 27 Sep 2016 23:00:00 PDT
I am very grateful that I have had the opportunity to meet with President Shimon Peres several times. Especially the first time, which was a 1:1 in his presidential residence, was an unforgettable experience. After I explained in 5 minutes the power of cloud for unlocking digital business building for everyone, he went on a lecture of half an hour how bringing economic prosperity to the region was crucial to achieving a long lasting peace. "A hungry neighbor is an angry neighbor".
He strongly believed peace in the Middle East was attainable, and I have no reason to doubt him. If it will happen one day it will be because of believers like him.
RIP Mr. President.
Mon, 27 Jun 2016 05:00:00 PDTIntroducing New Features That Make It Easier for Customers to Discover and Use Your Alexa Skills Alexa, Amazon’s cloud-based voice service, powers voice experiences on millions of devices, including Amazon Echo and Echo Dot, Amazon Tap, Amazon Fire TV devices, and devices like Triby that use the Alexa Voice Service. One year ago, Amazon opened up Alexa to developers, enabling you to build Alexa skills with the Alexa Skills Kit and integrate Alexa into your own products with the Alexa Voice Service. Today, tens of thousands of developers are building skills for Alexa, and there are over 1,400 skills for Alexa – including Lyft and Honeywell, which were added today. A New Experience for Discovering Skills Today, we announced new ways for customers to discover and use the Alexa skills that developers have built, including a new voice-enablement feature and a completely redesigned Alexa app. Customers can now quickly search, discover and use skills. Starting today, customers can browse Alexa skills by categories such as “Smart Home” and “Lifestyle” in the Alexa app, apply additional search filters, and access their previously enabled skills via the “Your Skills” section. Also available today, Alexa customers can use their voice to enable your skills: simply say “Alexa, enable NBC News” or “Alexa, enable 7 Minute Workout” and access them instantly. Customers can also find your skills with Amazon’s Skill Finder. To use Skill Finder, simply enable it via voice or in the Alexa app and say "Alexa, ask Skill Finder for the top skills." One-Year Anniversary: ASK, AVS and The Alexa Fund In addition to the new Alexa skill features, June 25th marked the one-year anniversary of our developer services. Last June, we introduced the Alexa Skills Kit (ASK), the Alexa Voice Service (AVS), and the Alexa Fund to help enable anyone to build the experience they wanted for Alexa. Some fun facts about the Alexa Skills Kit, Alexa Voice Service, and Alexa Fund include: There are now over 1,400 Alexa skills and the catalog has grown by 50% in just over one month Customers have made over 3 million requests using the top 10 most popular Alexa skills Since January 2016, selection of Alexa smart home API skills has grown by more than 5x There are now over 10,000 registered developers using the Alexa Voice Service to integrate Alexa into their products There are tens of thousands of developers currently working on Alexa projects The Alexa Fund has invested in 16 startups, with a focus on smart home and wearable products to date. Over the next year, The Alexa Fund will be expanding investments into startups that focus on robotics, developer tools, healthcare, accessibility and more Some of the most popular Alexa skills are Jeopardy!, Daily Affirmation, Magic 8 Ball, Fitbit, and The Bartender Build a Skill Today - Special Offers Our skill templates and step-by-step guides are a valuable way to quickly learn the end-to-end process for building and publishing an Alexa skill. You can get started quickly using the flash cards skill template, fact skill template, trivia skill template, or how to skill template. Plus, if you publish a skill, you’ll receive an Alexa dev t-shirt. Quantities are limited. See Terms and Conditions. Additional Resources For more information on getting started with devloping for Alexa, check out the following resources: Alexa Developer Platform Alexa Skills Kit (ASK) Alexa Voice Service (AVS) The Alexa Fund ASK Developer Forums Voice Design Education Voice Design 101 (On Demand Webinar) Intro to ASK (On Demand Webinar) Alexa on Udemy Weekly Office Hours [...]
Sun, 26 Jun 2016 22:00:00 PDTIn June 2015, Amazon Web Services announced that it would launch a new AWS infrastructure region in India. Today, I’m happy to announce that the Asia Pacific (Mumbai) Region is generally available for use by customers worldwide. The opportunity to revolutionize A region in India has been highly sought after by companies around the world who want to participate in one of the most significant economic opportunities in the world – India, a rising economy that holds tremendous promise for growth, a thriving technology hub with a rich eco-system of technology talent, and more. Rapid economic growth in India is creating several business opportunities such as distributed ledger technology with blockchains that could drive efficiencies in the real estate market, Fin-Tech innovations such as P2P mobile apps that have the power to change the social economic lives of people through financial inclusion, applying the sharing economy from cabs to other modes of transportation such as two-wheelers and tractors, telemedicine in the remote reaches of the nation with smartphone apps, or enabling the agricultural sector with on-demand diagnostics to improve farm yield, to name just a few. The platform to revolutionize Market innovators and change agents need a comprehensive infrastructure platform that can reliably scale on-demand. Here are the benefits of a comprehensive platform, with customer examples: A connected platform to sense the business environment Examples of continuous sensing are found in the managed cloud platform built by Rachio on AWS IoT to enable the secure interaction of its connected devices with cloud applications/other devices. In addition, Change Healthcare (previously known as Emdeon) uses Amazon SNS to handle millions of confidential client transactions daily to process claims and pharmacy requests serving over 340K physicians and 60K pharmacies in full compliance with healthcare industry regulations. Seamless ingestion of large volumes of sensed data AdiMap uses Amazon Kinesis to process real-time streaming online ad data and job feeds, and processes them for storage in petabyte-scale Amazon Redshift warehouses to glean business insights for jobs, ad spend, or financials for mobile apps. Advanced problem solving that connects big data with machine learning BuildFax illustrates a practical use case using Amazon Machine Learning to provide roof-age and job-cost estimations for insurers and builders, with property-specific values that don’t need to rely on broad, zip code-level estimates. At-scale computing and visual analysis DNAnexus deploys its customers’ genomic pipelines on Amazon EC2 for highly complex and sensitive DNA research activities. On a more playful note, for those that are inclined to look at our serverless compute architecture, I would love to reacquaint you with Dubsmash’s innovative use of AWS Lambda. A workflow engine to drive business decisions NASA’s Jet Propulsion Laboratory (JPL) used Amazon SWF as an integral part of several missions, including the MER and Carbon in the Arctic Reservoir Vulnerability Experiment (CARVE). NASA/JPL engineers used Amazon SWF and integrated the service with the Polyphony pipelines responsible for data processing of Mars images for tactical operations; expressing it with SWF requires a few simple lines of Java code together with AWS Flow Framework annotations. Let’s build groundbreaking innovations together I hope these short sketches illustrate our optimism in what the future holds. We sincerely believe that such capabilities permit creative expressions for unique solutions that are not only affordable but also scale reliably in order [...]
Fri, 10 Jun 2016 07:00:00 PDTBuilding your applications with only managed components has become very popular, and AWS Lambda plays a crucial role in that. I see a tremendous interest in examples how to build such applications, and articles such as "The Serverless Start-Up - Down With Servers!" about teletext.io are read eagerly around the globe. If you are looking for more examples there are the Lambda Serverless Reference Architectures that can serve as the blueprint for building your own serverless applications. Mobile Backend Serverless Reference Architecture The Mobile Backend reference architecture demonstrates how to use AWS Lambda along with other services to build a serverless backend for a mobile application. The specific example application provided in this repository enables users to upload photos and notes using Amazon Simple Storage Service (Amazon S3) and Amazon API Gateway respectively. The notes are stored in Amazon DynamoDB, and are processed asynchronously using DynamoDB streams and a Lambda function to add them to an Amazon CloudSearch domain. In addition to the source code for the Lambda functions, this repository also contains a prototype iOS application that provides examples for how to use the AWS Mobile SDK for iOS to interface with the backend resources defined in the architecture. Real-time File Processing Serverless Reference Architecture The Real-time File Processing reference architecture is a general-purpose, event-driven, parallel data processing architecture that uses AWS Lambda. This architecture is ideal for workloads that need more than one data derivative of an object. This simple architecture is described in the "Fanout S3 Event Notifications to Multiple Endpoints" blog post on the AWS Compute Blog. This sample application demonstrates a Markdown conversion application where Lambda is used to convert Markdown files to HTML and plain text. Web Applications Serverless Reference Architecture By combining AWS Lambda with other AWS services, developers can build powerful web applications that automatically scale up and down and run in a highly available configuration across multiple data centers—with zero administrative effort required for scalability, backups, or multi–data center redundancy. This example looks at using AWS Lambda and Amazon API Gateway to build a dynamic voting application, which receives votes via SMS, aggregates the totals into Amazon DynamoDB, and uses Amazon Simple Storage Service (Amazon S3)to display the results in real time. The architecture can be created with an AWS CloudFormation template. The template does the following: Creates an S3 bucket named to hold your web app. Creates a DynamoDB table named VoteApp to store votes Creates a DynamoDB table named VoteAppAggregates to aggregate vote totals Creates a Lambda function that allows your application to receive votes Creates a Lambda function that allows your application to aggregate votes Creates an AWS Identity and Access Management (IAM) role and policy to allow Lambda functions to write to Amazon CloudWatch Logs and write and query the DynamoDB tables IoT Backend Serverless Reference Architecture The Internet of Things (IoT) Backend reference architecture demonstrates how to use AWS Lambda in conjunction with Amazon Kinesis, Amazon DynamoDB, Amazon Simple Storage Service (Amazon S3), and Amazon CloudWatch to build a serverless system for ingesting and processing sensor data. By leveraging these services, you can build cost-efficient applications that can meet the massive scale required for processing the data generated by huge deployments of connected devices. This repository contains sample code for all t[...]
Fri, 11 Mar 2016 06:00:00 PSTThe epoch of AWS is the launch of Amazon S3 on March 14, 2006, now almost 10 years ago. Looking back over the past 10 years, there are hundreds of lessons that we’ve learned about building and operating services that need to be secure, reliable, scalable, with predictable performance at the lowest possible cost. Given that AWS is a pioneer in building and operating these services world-wide, these lessons have been of crucial importance to our business. As we’ve said many times before, “There is no compression algorithm for experience.” With over a million active customers per month, who in turn may serve hundreds of millions of their own customers, there is no lack of opportunities to gain more experience and perhaps no better environment for continuous improvement in the way we serve our customers. I have picked a few of these lessons to share with you in the hope that they may be of use for you as well. 1. Build evolvable systems Almost from day one, we knew that the software we were building would not be the software that would be running a year later. The expectation was that with each order or two of magnitude, we would need to revisit and revise the architecture to make sure we could address the issues of scale. But we couldn’t adopt the old style approach of upgrading systems through a maintenance outage, as many businesses around the world are relying on our platform for 24/7 availability. We needed to build such an architecture that we could introduce new software components without taking the service down. Marvin Theimer, Amazon Distinguished Engineer, once jokingly said that the evolution of Amazon S3 could best be described as starting off as a single engine Cessna plane, but over time the plane was upgraded to a 737, then a group of 747s, all the way to the large fleet of Airbus 380s that it is now. All the while, we were refueling in midair and moving customers from plane to plane without them even realizing it. 2. Expect the unexpected Failures are a given and everything will eventually fail over time: from routers to hard disks, from operating systems to memory units corrupting TCP packets, from transient errors to permanent failures. This is a given, whether you are using the highest quality hardware or lowest cost components. This becomes an even more important lesson at scale: for example, as S3 processes trillions and trillions of storage transactions, anything that has even the slightest probability of error will become realistic. Many of those failure scenarios can be anticipated beforehand, but many more are unknown at design and build time. We needed to build systems that embrace failure as a natural occurrence even if we did not know what the failure might be. Systems need to keep running even if the “house is on fire.” It is important to be able to manage pieces that are impacted without the need to take the overall system down. We’ve developed the fundamental skill of managing the “blast radius” of a failure occurrence such that the overall health of the system can be maintained. 3. Primitives not frameworks Pretty quickly, we started to realize that the way customers would like to use our services was a work in progress. When customers left the constraining, old world of IT hardware and datacenters behind, they started to develop systems with new and interesting usage patterns that no one had ever seen before. As such, we needed to be ultra-agile to make sure we were catering to our customers’ needs. One of the most important mechanisms we provided was to offer customers a collection of primitives and tools, where they could [...]
Wed, 06 Jan 2016 15:00:00 PSTIn November, Amazon Web Services announced that it would launch a new AWS infrastructure region in South Korea. Today, I’m happy to announce that the Asia Pacific (Seoul) Region is now generally available for use by customers worldwide. A region in South Korea has been highly requested by companies around the world who want to take full advantage of Korea’s world-leading Internet connectivity and provide their customers with quick, low-latency access to websites, mobile applications, games, SaaS applications, and more. We’ve also been hearing many requests from Korean companies, including large enterprises like Samsung and Mirae Asset. For example, Samsung Electronic Printing used AWS to deploy its Printing Apps Center in a way that didn’t require them to invest up-front capital and kept total costs quite low. Mirae Asset Global Investments improved its web service environment and reduced annual management costs by 50% by consolidating the management of all web services, including servers, network, database, and security. We believe that with the launch of the Seoul Region, AWS will enable many more enterprise customers in Korea to reduce the cost of their IT operations and innovate faster in critical new areas such as big data analysis, Internet of Things, and more. Many of these enterprises are assisted by our extensive partner ecosystem in Korea. The rapidly expanding AWS Partner Network (APN) in Korea includes independent software vendors (ISVs) and systems integrators (SIs) who are building innovative solutions and services around the AWS cloud. ISV partners such as Ahnlab, IGAWorks, Hancom, TMAXSoft, and Dreamline are providing a variety of software, security, and connectivity solutions that can be used in conjunction with AWS. SIs such as Vsystems, Bespin Global, Megazone, and GS Neotek are helping enterprises to migrate to AWS, deploy mission-critical applications on AWS, or are providing a full range of monitoring, automation, and management services for customers’ AWS environments. More details on these partners and solutions can be found at https://aws.amazon.com/partners/. The Seoul Region also gives Korean gaming companies the freedom to successfully enable global services. For example, Nexon is Korea’s premier game company, operating 150 games in 150 countries, including major PC games such as FIFA Online 3, MapleStory 2, and Sudden Attack. Nexon uses AWS global infrastructure to manage its IT infrastructure more effectively, and they are now using AWS for their domestic workloads as well. With the Seoul Region now available, Nexon plans to use AWS not just for mobile games but also for latency-sensitive PC online games. All of the top 10 gaming companies in Korea use AWS, and we look forward to continuing to support their global growth and continued success. Finally, the Seoul Region brings the benefits of the cloud much closer to home for Korean startups. In 2015, we expanded the AWS Activate program in Korea to provide startups with the resources needed to get started on AWS, such as access to guidance and 1:1 time with AWS experts as well as web-based training, self-paced labs, customer support, third-party offers, and AWS promotional credits. Through local partnerships with leading venture capitalists (VCs), accelerators, and incubators such as SparkLabs, Primer, Mashup Angels, BonAngels, TheVentures, and Futureplay, 250+ startups in Korea participated in the AWS Activate program this year, and we are excited to see what they are able to achieve with an AWS region in Korea. You can learn more about our growing global infrastruc[...]
Thu, 05 Nov 2015 20:00:00 PSTYesterday, AWS evangelist Jeff Barr wrote that AWS will be opening a region in South Korea in early 2016 that will be our 5th region in Asia Pacific. Customers can choose between 11 regions around the world today and, in addition to Korea, we are adding regions in India, a second region in China, and Ohio in 2016. Today, I am excited to add the United Kingdom to that list! The AWS UK region will be our third in the European Union (EU), and we're shooting to have it ready by the end of 2016 (or early 2017). This region will provide even lower latency and strong data sovereignty to local users. More startups, small and medium businesses, large enterprises, universities, and government organizations all over the world are moving to the AWS Cloud faster than ever before. We are committed to meeting our customers’ increasing needs for capacity and for powerful AWS services that eliminate the heavy lifting of the underlying IT infrastructure -- allowing them to focus more of their precious resources on their core business. Leading UK organizations were among the early adopters of the cloud when we first started AWS back in 2006 and we continue to help them drive increased agility, lower IT costs, and easily scale globally. Here are some examples of how our UK customers are using the AWS platform: Hot Startups – Shazam, Hailo, Omnifone, Yplan, SwiftKey, Aire, GoSquared Mid-sized Organisations – Haven Power, Holiday Extras, Exeter Family Friendly, Royal Opera House, Total Jobs, Retail Companies – Shop Direct, Nisa Retail, Kurt Geiger, Sport Pursuit Enterprise Companies – Unilever, ATOC, National Rail Enquiries Media and Entertainment – BBC, Channel 4, ITV, News UK, The FT, Trinity Mirror, The Guardian Public Sector & Not-for-Profit – UCAS, Makewaves, JustGiving The new region, coupled with the existing AWS regions in Dublin and Frankfurt, will provide customers with quick, low-latency access to websites, mobile applications, games, SaaS applications, big data analysis, Internet of Things (IoT) applications, and more. [...]
Wed, 07 Oct 2015 06:00:00 PDTWe live in a world where massive volumes of data are being generated from websites, connected devices and mobile apps. In such a data intensive environment, making key business decisions such as running marketing and sales campaigns, logistic planning, financial analysis, and ad targeting require deriving insights from these data. However, the data infrastructure to collect, store, and process data is geared primarily towards developers and IT professionals (e.g., Amazon Redshift, Amazon DynamoDB, Amazon EMR) whereas insights need to be derived by not just technical professionals but also non-technical, business users. In our quest to enable the best data storage options for customers, over the years we have built several innovative database solutions such as Amazon RDS, Amazon RDS for Aurora, Amazon DynamoDB, and Amazon Redshift. Not surprisingly, customers are using them to collect and store massive amounts of data. Yet, the process of deriving actionable insights out of this wide variety of data sources is not easy. Traditionally, companies had to invest in a lot of complex tools to discover their data sets, ETL tools to prepare for analysis, and separate tools for analyzing and providing visually interactive dashboards. Today, I am excited to share with you a brand new service called Amazon QuickSight that aims to simplify the process of deriving insights from a wide variety of data sources quickly, easily and at a low cost. QuickSight is a very fast, cloud powered, business intelligence service for the 1/10th the cost of old-guard BI solutions. Big data challenges Over the last several years, AWS has delivered on a comprehensive set of services to help customers collect, store, and process their growing volume of data. Today, many thousands of companies—from large enterprises such as Johnson & Johnson, Samsung, and Philips to established technology companies such as Netflix and Adobe to innovative startups such as Airbnb, Yelp, and Foursquare—use Amazon Web Services for their big data needs. Every day, large amount of data is generated from customer applications running on top of AWS infrastructure, collected and streamed using services like Amazon Kinesis, and stored in AWS relational data sources such as Amazon RDS, Amazon Aurora, and Amazon Redshift; NoSQL data sources such as Amazon DynamoDB; and file-based data sources such as Amazon S3. Customers also use a variety of different tools, including Amazon EMR for Hadoop, Amazon Machine Learning, AWS Data Pipeline, and AWS Lambda to process and analyze their data. There’s an inherent gap between the data that is collected, stored, and processed and the key decisions that business users make on a daily basis. Put simply, data is not always readily available and accessible to organizational end users. Most business users continue to struggle answering key business questions such as “Who are my top customers and what are they buying?”, “How is my marketing campaign performing?”, and “Why is my most profitable region not growing?” While BI solutions have existed for decades, customers have told us that it takes an enormous amount of time, IT effort, and money to bridge this gap. Traditional BI solutions typically require teams of data engineers to spend several months building complex data models and synthesizing the data before they can generate their first report. These solutions lack interactive data exploration and visualization capabilities, limiting most business users to canned reports and pre-selected queries. On-premise[...]