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Preview: Neuromarketing

Neuromarketing



Cognitive neuroscience has revolutionised our understanding of the consumer's brain - a fact with huge implications for business and marketing. In this one-day event, you will hear from practitioners, clients and academics at the forefront of neuromarket



 



Neuroimaging: Eyetracking - Everything you need to know

Wed, 17 Mar 2010 00:00:00 +0000

Rob Carpenter (TNS Magasin) presents on the high tech methods used by TNS Magasin, a pioneer in the field of shopper behavioural research. One of a range of research techniques demonstrated included "eye tracking".


Media Files:
http://www2.warwick.ac.uk/newsandevents/podcasts/media/robcarpenter-convert.mp4




Neuroimaging: Brainwaves for Marketers

Wed, 17 Mar 2010 00:00:00 +0000

Professor Gemma Calvert, Chair of Applied Neuroimaging presents on the methods and technology that is enabling science to help marketers eliminate much of the risk in new product development.


Media Files:
http://www2.warwick.ac.uk/newsandevents/podcasts/media/gemma_calvert_presentation_1-convert.mp4




Neuroimaging: Engineering a Positive Response from Users

Wed, 17 Mar 2010 00:00:00 +0000

Professor Paul Jennings, WMG presents on the neuroscientific research his Experiential Engineering team undertake to analyse the end users experience of products within key public sectors.


Media Files:
http://www2.warwick.ac.uk/newsandevents/podcasts/media/paul_jennings-convert.mp4




Prof Gemma Calvert

Thu, 04 Dec 2008 12:35:08 +0000

Professor Calvert's introduction to the subject of the Neuromarketing 2008 conference.


Media Files:
http://www2.warwick.ac.uk/fac/sci/wmg/research/neuroimaging/neuromarketing_2008_films/gemma_calvert_30_oct_08.mp4




Brain Science: the magic bullet that can help marketing hit the target better

Thu, 04 Dec 2008 15:19:18 +0000

Robin Wight of WCRS and The Engine Group investigates how developments in brain scan research provides new insights that could lead to dramatic increases in marketing performance.


Media Files:
http://www2.warwick.ac.uk/fac/sci/wmg/research/neuroimaging/neuromarketing_2008_films/robin_wight_render_30_oct_08.mp4




Engagement, entertainment and the brain

Thu, 04 Dec 2008 15:18:44 +0000

Professor Richard Silberstein of the Brain Sciences Institute and Chairman of Neuro-Insight looks at television viewing and Steady State Topography.


Media Files:
http://www2.warwick.ac.uk/fac/sci/wmg/research/neuroimaging/neuromarketing_2008_films/prof_silberstein_render_neuro_mar_30_oct_08.mp4




'That's really cool... now what?'

Thu, 04 Dec 2008 15:12:08 +0000

Graham Page, Executive VP Global Solutions for Millward Brown looks at the future for neuroscience in consumer research. Incorporating EEG, eye-tracking and cognitive psychology.


Media Files:
http://www2.warwick.ac.uk/fac/sci/wmg/research/neuroimaging/neuromarketing_2008_films/neuro_graham_page_.mp4




Advances in applied neuroimaging

Thu, 04 Dec 2008 15:10:56 +0000

Professor Steven Williams, of Neurosense, reviews the latest MRI techniques being used to predict decision-making processes.


Media Files:
http://www2.warwick.ac.uk/fac/sci/wmg/research/neuroimaging/neuromarketing_2008_films/neuro_prof_steve_williams.mp4




The battle within: using fMRI to view consumers' conflicted responses

Thu, 04 Dec 2008 15:10:20 +0000

Joshua Freedman, MD of the Semler Institute for Neuroscience at UCLA, looks at how the brain responds to complex natural stimuli. Includes an fMRI view of the 2008 US elections.


Media Files:
http://www2.warwick.ac.uk/fac/sci/wmg/research/neuroimaging/neuromarketing_2008_films/neuro_joshua_freedman.mp4




Eye tracking in the retail environment

Thu, 04 Dec 2008 15:09:38 +0000

Siemon Scamell Katz, founder of TNS Magasin, discusses his use of eye tracking to investigate and understand shopper behaviour.


Media Files:
http://www2.warwick.ac.uk/fac/sci/wmg/research/neuroimaging/neuromarketing_2008_films/neuro_siemon_scamell_katz.mp4