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Andy Sernovitz | Damn, I Wish I'd Thought of That!



Unusually useful ideas for smart marketers.



Last Build Date: Mon, 29 Aug 2016 14:27:45 +0000

 



How to get slowly famous

Wed, 16 Mar 2016 13:21:41 +0000

I’m writing this post for someone who has a book to promote, but is horrified by the idea of being a self-promoting marketer. He does a lot of writing and a lot of the right promotional things, but they aren’t adding up to a big hit. Here’s the secret: Make it easier to be a […]



Oil: What the heck is happening?

Sun, 21 Feb 2016 16:28:06 +0000

Want to really understand what’s going on with all the crazy things happening in the oil business? Read this book: The Green and the Black. The Complete Story of the Shale Revolution, the Fight over Fracking, and the Future of Energy The book is by my brother, Gary Sernovitz, described as “a brilliant novelist, hilarious […]



Newsletter #1063: The “Shared Space” Issue

Thu, 03 Dec 2015 16:00:44 +0000

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Space is a highly valued commodity that most businesses have. And often, when you share it with another group, cool things […]



Recruiting for culture is hard.

Sat, 21 Nov 2015 20:22:03 +0000

There are only a handful of truly culture-driven companies. (There’s a lot of talk, there’s a lot of values statements, but little actual culture.) Real culture is hard. It’s hard because it takes emotion, introspection, commitment, and endless hard work. It’s also hard because it requires a different kind of recruiting. You have to make […]



My company’s moving to a 44-acre ranch next year

Fri, 20 Nov 2015 22:00:36 +0000

Last year, we bought 44 acres of land in northeast Austin to build a brand new campus for my company, GasPedal. It’s been our dream to have a place to make our own that’s both communal and private, where we can collaborate in shared spaces, but also retreat to somewhere quiet when we need to. […]



Newsletter #1062: The “Stuff People Notice” Issue

Thu, 12 Nov 2015 16:00:56 +0000

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] None of this stuff will win awards, and it might not have a huge impact on your bottom line. But it’s […]



Newsletter #1061: The “Food for Good” Issue

Thu, 05 Nov 2015 16:00:21 +0000

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] People have found ways to do something good for other people with food since the beginning of time. So it’s no […]



Newsletter #1060: The “Like They Own the Place” Issue

Thu, 29 Oct 2015 15:00:28 +0000

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Every once in awhile, you find customers who want more than to just buy your stuff and go home. Sometimes, they […]



Newsletter #1059: The “Fake” Issue

Thu, 22 Oct 2015 15:00:14 +0000

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] We’ve gotten used to the onslaught of fake announcements, fake products, and fake news that come from big brands around every […]



Newsletter #1058: The “Lessons from Los Angeles Businesses” Issue

Thu, 15 Oct 2015 15:00:53 +0000

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Los Angeles is the second largest city in the US and the biggest city in California. It has the most area […]



Newsletter #1057: The “Lessons from Thomas Foolery” Issue

Thu, 08 Oct 2015 15:00:53 +0000

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Thomas Foolery is a bar and restaurant that’s basically one big, fun drinking game. Aside from serving “food for little kids” […]



Newsletter #1056: The “Lessons from a Pizza Joint” Issue

Thu, 01 Oct 2015 15:00:13 +0000

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] We first learned about Shakespeare’s Pizza in Missouri because one of their General Managers (and biggest fans) told us about it. […]