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The Invesp Blog: Conversion Rate Optimization Blog

Conversion Rate Optimization Blog

Last Build Date: Wed, 18 Apr 2018 13:47:17 +0000


E-commerce Product Videos – How Videos on Product pages Can Increase Conversion Rate of E-commerce Website

Wed, 18 Apr 2018 06:55:01 +0000

Did you know that using e-commerce product videos on product pages can help you increase your online sales and boost the conversion rate of your e-commerce website? 73% of online consumers say they are more likely to buy a product after watching videos that explain how it works. 58% of consumers think companies with product videos can be trusted whereas 44% of consumers said they would purchase more products from an e-commerce website that feature product videos. In terms of adding products to cart, consumer who views a product video is up to 144% more likely to add that product ...

E-commerce Abandonment Rates

Mon, 16 Apr 2018 13:30:07 +0000

There are few key performance indicators that everyone focuses on for an e-commerce store: conversion rates, average order value and the number of monthly visitors. These metrics translate into money in the bank (or lack thereof).

Each of these KPIs is influenced by a variety of other metrics that causes them to go up or down.

It is important to state that abandonment rates are incredibly site specific. Establishing market standards for them is difficult. Each site, with its customer base and specific audience, will require its unique evaluation and solutions.

What is an abandonment rate?

Thinking about shopping at ...

Bayesian vs Frequentist A/B Testing – What’s the Difference?

Mon, 09 Apr 2018 14:41:55 +0000

Bayesian versus Frequentist Statisticians: the war is real

Imagine that you wake up in the one morning and you don’t remember anything from your previous life. You’ve erased all memories from your previous days.

Pretty intense and terrifying, huh?

Well, that’s how Bayesian statisticians describe frequentist colleagues because frequentist statisticians do not use any prior knowledge. Everything you learn about the world is through the lens of events that are happening at the moment and currently.

Michael Hochster explains;

“The essential difference between Bayesian and Frequentist statisticians is in how probability is used.”

On the contrary, the anti-Bayesian position ...

The Ultimate Goal: Conversion Optimization vs. Retention Optimization

Thu, 29 Mar 2018 07:42:24 +0000

If you are a marketer, optimizing for conversions is probably etched in bold in your job description. After all, getting users to complete the desired action on your website – be it clicking on a PPC ad, filling up a form, subscribing to the blog, or making a purchase – is the primary objective. The more efficiently you can drive conversions, the more you end up saving in terms of time, money, and effort.

Needless to say, every little tweak you make to your website to convert a visitor into a customer or a passive user into an active one, ...

How Social Media Influencers Impact Online Buying Decisions- Statistics and Trends

Fri, 16 Mar 2018 15:12:37 +0000

Did you know that 40% of people say they have purchased a product online as a result of seeing it being used by an influencer on social media? 72% of customers trust a business more after it is recommended by an influencer whereas 49% of consumers rely on product recommendations shared by influencers for their purchases.

Check out our infographic to know about the growing importance of social media influencers and how social media influencers impact online buying decisions.

Infographic by- Invesp Conversion Rate Optimization Company

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Value Proposition:What is It, How It Works, And Why You Should Pay Attention to It 

Tue, 13 Feb 2018 15:09:35 +0000

According to marketing giant Hubspot, 64% of businesses have “established value propositions”.

Done correctly, a value proposition can give your business a huge advantage over your competitors. But, here’s the problem:

Very few businesses have an effective value proposition. As a matter of fact, recent studies confirm: “only 2.2% of companies have useful value propositions.”

This is a huge problem because an ineffective value proposition can make your ideal customers turn to your competitors simply because they don’t immediately understand that you offer what they need.

Furthermore, it’s extremely challenging to distill your company’s services down into one concise sentence. ...

Are Customer Journey Maps More Than A Pretty Diagram? Are They Worth The Investment?

Tue, 06 Feb 2018 08:09:42 +0000

Customer journey mapping is extremely popular and more companies are turning to this practice. In fact, a recent Google search of the term “Customer Journey Maps” turned up 5.3 million results.

What are customer journey maps, and why are they such a big deal?

In short, customer journey maps are a visual representation of a customer’s relationship with an organization. They are supposed to allow marketers to understand customer needs and address them effectively.

Sounds great, right?

Unfortunately, customer journey maps are not easy to design and often fail to meet their objective.

According to a recent E-consultancy:

“Half of ...

The Importance of Same Day Delivery – Statistics and Trends

Mon, 29 Jan 2018 15:45:21 +0000

More than (51%) half of retailers offer same-day delivery and 65% plan to offer it within two years. 49% of shoppers say that same-day delivery makes them more likely to shop online. Check out our infographic on the importance of Same Day delivery and latest same-day delivery statistics and trends.

Infographic by- Invesp Conversion Optimization Company

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Infographic by- Invesp Conversion Rate Optimization Company

56% online consumers between the age of 18-34 years ...

A Case Against Personas

Mon, 29 Jan 2018 15:14:16 +0000

Personas, proposed by Alan Cooper, a noted pioneer software developer in the late 1990s, is a method that has gained increasing attention over the years. In fact:

Personas have now become the new standard and a fundamental part of a UX designer and conversion optimizer’ toolkit.

But, many marketers have tried them and given up, so it begs the question:

Are personas as useful as we think?

The most serious limitation of the personas method is that it is difficult or impossible to verify if they’re accurate.

What’s more?

Even the most well-researched personas have limitations

It is important to ...

The Importance of Influencer Marketing – Statistics and Trends

Sat, 27 Jan 2018 16:09:53 +0000

Did you know that Influencer marketing delivers 11X higher ROI than traditional forms of digital marketing and 94% of marketers who used influencer marketing believe the tactic to be effective. 48% of marketers in the US who have used influencer marketing plan to increase their budget for influencer-focused campaigns. Check out our infographic on Influencer marketing to know the importance of Influencer marketing and latest influencer marketing statistics and trends.


Infographic by- Invesp Conversion Optimization Company

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