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Last Build Date: Mon, 02 Dec 2013 13:00:56 +0000

 



Basic Marketing Concepts Demystified! – Part Six: Customer Lifecycle Management

Mon, 02 Dec 2013 13:00:56 +0000

(image) Customer Lifecycle Management,  (also called  CLM) is the measurement of different customer metrics, with the goal of helping long-term organization performance. While traditionally practiced by businesses, the same principles can be used by non-profits, government agencies, or any group that seeks […]

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Basic Marketing Concepts Demystified! – Part Five: The Purchase Funnel

Wed, 27 Nov 2013 00:36:52 +0000

(image) The Purchase funnel (also called the Sales funnel, or Decision funnel) is any of a number of different frameworks that show how customers arrive at decisions, using a funnel shape to illustrate the diminishing number of customers that get through each subsequent […]

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4 Ways To Get the Most Out of Black Friday

Wed, 20 Nov 2013 09:31:11 +0000

(image) 4 Black Friday Marketing Pointers All Small Businesses Need It’s not quite Thanksgiving yet, but a lot of small business – particularly in retail – are eager to get a bit of the Black Friday (and Cyber Monday) action. While […]

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Basic Marketing Concepts Demystified! – Part Four: The Sales Process

Fri, 08 Nov 2013 15:00:06 +0000

(image) What Happens When You Sell Something? A typical answer would explain that it happens when at least one thing of value gets exchanged for another. That’s exactly what happens in the sales process. But this begs plenty of questions: How […]

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Basic Marketing Concepts Demystified! – Part Three: Demand Generation

Wed, 06 Nov 2013 15:00:38 +0000

(image) What Is Demand Generation? No point of being in business if there’s no demand for what you’ve got, right? Luckily for most of us, it is possible to create demand - within limits and context of course. For demand to exist, a […]

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Basic Marketing Concepts Demystified! – Part Two: Customer Relationship Management

Tue, 29 Oct 2013 17:00:03 +0000

(image) Why Sustainable Marketing is Relational — not Transactional One mistake many inexperienced entrepreneurs and managers make is to look at business from a purely transactional (one-time exchange) perspective. A large part of a marketer’s job — some would argue the […]

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Basic Marketing Concepts Demystified! – Part One: The 4 P’s of Marketing

Wed, 23 Oct 2013 00:02:33 +0000

(image) Why Your Marketing Mix Matters. Just as coherent stories have a plot, defined characters, settings, themes, and conflict, sustainable marketing campaigns will need the right mix of ingredients. The classic marketing mix is made up by the Four P’s of Marketing: […]

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Setting Your Autopilot – 8 Ways to Streamline Decision-making Habits

Sun, 06 Oct 2013 17:30:38 +0000

(image) Neuroscience and Psychology Tells Us How To Create a Habit of Making Better (and More) Decisions Management is a series of decisions – some harder than others. The process of decision-making, as well as the mental and physiological mechanisms behind […]

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4 Startup Commandments for One-Person Service Providers

Sat, 28 Sep 2013 17:10:39 +0000

(image)   Unless otherwise noted, UPrinting does not endorse any company or product that may be linked to or appear in this article. All photos are provided by the author. Offering professional services of any kind is not as easy as […]

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9 Things to Check When Winterizing Your Small Business

Fri, 27 Sep 2013 00:13:05 +0000

(image) Winterize Your Enterprise! It’s almost always sunny here in LA, and it might seem weird we’re putting a small business winterization post up this early. We do however, have customers all over the US and Canada in areas where winter can pose […]

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