Subscribe: Six Pixels of Separation - Marketing and Communications Insights - By Mitch Joel at Twist Image
http://www.twistimage.com/blog/index.xml
Added By: Feedage Forager Feedage Grade A rated
Language: Malay
Tags:
agency  blog mirum  blog  business  digital marketing  digital  marketing  mirum  mitch  pixels separation  podcast  show  week 
Rate this Feed
Rate this feedRate this feedRate this feedRate this feedRate this feed
Rate this feed 1 starRate this feed 2 starRate this feed 3 starRate this feed 4 starRate this feed 5 star

Comments (0)

Feed Details and Statistics Feed Statistics
Preview: Six Pixels of Separation - Marketing and Communications Insights - By Mitch Joel at Twist Image

Six Pixels of Separation - Marketing and Communications Insights - By Mitch Joel at Mirum



Six Pixels of Separation - The Mirum Blog is marketing and communications insights from the edge. Mitch Joel will unravel the complex world of digital marketing and social media with the perspective of a digital marketing agency. The Six Pixels Of Separat



Last Build Date: Mon, 18 Sep 2017 15:43:14 PDT

 



$1700 iPhone X? Yes, Please! Your Tesla Is An App And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM

Mon, 18 Sep 2017 15:43:14 PDT

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly on iHeart Radio, if you're interested in hearing more of me blathering away about what's going on in the digital world. I'm really excited about this opportunity, because this is the radio station that I grew up on listening to, and it really is a fun treat to be invited to the Mornings Rock with Terry DiMonte morning show. The segment is called, CTRL ALT Delete with Mitch Joel. src="https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/342879958&color=%23ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false" width="100%" height="166" scrolling="no" frameborder="no"> This week we discussed:  Apple has spoken. Most of the "rumours" and "leaks" that we discussed last week on CHOM FM came true. In fact there was nothing "new" in the announcements that shocked anyone (there was no Steve Jobsian "one more thing..."). So, let's talk about whether or not you should buy the iPhone 8 or the iPhone X. I will be getting the iPhone X. With Apple care, it will cost about $1700 in Canada. So... am I crazy? I don't think so... allow me to explain. Your car will soon have the same technology as your iPhone. During the terrible hurricane weather in Florida, Tesla pushed an update to owners of their vehicles in that area. The software update increased the range of the cars, so that owners had an extra 30 miles (give or take) of range to get to safety. Your car is now an app. Welcome to the future.  App of the week: Waze... let's solve traffic together! Tags: 3d emojis advertising agency airpods app app of the week apple apple watch ar augmented reality brand business blog chom fm ctrl alt delete ctrl alt delete with mitch joel digital marketing digital marketing agency digital marketing blog digital media electric car emojis face id facebook google guest contributor i heart radio iphone iphone 8 iphone x j walter thompson jwt marketing marketing agency marketing blog mirum mirum agency mirum agency blog mirum blog mirum canada mirum in canada mitch joel mitchjoel mixed reality montreal radio morning show mornings rock with terry dimonte radio segment radio station six pixels of separation smartphone social media software steve jobs technology terry dimonte tesla tesla car tim cook twitter virtual reality vr waze wpp    chom 977 fm [...]



Building Passion Brands With Jeff Rosenblum - This Week's Six Pixels Of Separation Podcast

Sun, 17 Sep 2017 05:55:28 PDT

Episode #584 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. width="100%" height="166" scrolling="no" frameborder="no" src="https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/342743030&color=%23ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false"> Jeff Rosenblum is a marketing agency co-founder, author, documentary filmmaker and a person who likes to shake things up. Have you seen the documentary, The Naked Brand? If you have not: stop everything and watch it (it is awesome). Jeff was the co-writer and director of that film. More recently, he published his first book, Friction - Passion Brands In The Age of Disruption. It's not only a great read, but it is beautifully designed. If that were not enough, Jeff is also the founding partner of a marketing agency called, Questus. In the end, great brands tell great stories... and that's what helps to beat the competition. Enjoy the conversation...  You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation - The Mirum Podcast #584. Tags: advertising advertising podcast audio blog blogging brand branding business blog business book business podcast business thinker david usher digital marketing digital marketing agency digital marketing blog disruption documentary facebook filmmaker friction google itunes j walter thompson jeff rosenblum jwt leadership podcast management podcast marketing marketing agency marketing blog marketing podcast mirum mirum agency mirum agency blog mirum blog mirum podcast passion brand questus social media storytelling the naked brand twitter wpp [...]



Six Links Worthy Of Your Attention #377

Fri, 15 Sep 2017 07:29:20 PDT

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (Solve for Interesting, Tilt the Windmill, HBS; chair of Strata, Startupfest, Pandemonio, and ResolveTO; Author of Lean Analytics and some other books), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist's Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see". Check out these six links that we're recommending to one another:  I Tried Shoplifting in a Store without Cashiers and Here's What Happened - MIT Technology Review. "Everyone talks about how the self-driving car will steal jobs. But automation is everywhere, and its consequences far-reaching. If you've used self-checkout, you know it can be annoying and error-prone. But what about NO checkout? Not only is it easier, but it can detect theft. I'm fascinated by the unintended consequences and side effects of innovation, because that's usually where the moral dilemmas live." (Alistair for Hugh). In Conversation: John Cleese - Vulture. "John Cleese seems more thoughtful and reflective in his later years, and as an Elder Statesman of comedy he has some smart -- but also heretical -- insights into political correctness." (Alistair for Mitch). Voynich manuscript: the solution - The Times Literary Supplement. "Has the Voynich manuscript finally been cracked?" (Hugh for Alistair). Here's a moving video montage of the total eclipse - BoingBoing. "I missed that total eclipse that happened a few weeks ago - or at least, I didn't notice anything from the office, and didn't have any special goggles to avoid burning my eyeballs with. If you missed it too, and haven't seen any great images yet... here are some movies and pics. Yay science." (Hugh for Mitch). Steve Jobs' legacy & The iPhone X - OM. "If there was one piece of tech news that dominated the landscape this week, it would have to be Apple and the launch of the iPhone X. I'm buying it. I skip over a generation when it comes to iPhones, so I am due. The price is pretty crazy (in Canada, it will cost me over $1500). Does anyone else remember the days of a free mobile device with the purchase of a mobile carrier subscription? With that, I don't (really) blink. The cost per use on these devices for me are minimal. Still, it's not just about the price of the device. It's about legacy. Nobody has written about Apple this week with as much brilliance as Om Malik. Read, think and enjoy..." (Mitch for Alistair). Why Books and Reading Are More Important Than Ever - Signature. "Here's that theme again... Are you feeling it? We are skimming everything. There is value, experience, wisdom and deep learning that comes from spending a long period of time working through a single text on a single topic. Don't discount it. Don't cheapen your ability to grow through reading books. I wish I could say that I am reading books as much as I ever did, but I get just as easily distracted as the next person. Time to reboot that!" (Mitch for Hugh). Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play. src="https://player.vimeo.com/video/232210382" width="640" height="360" frameborder="0"> Tags: advertising agency alistair croll apple bit current bit north boing boing boingboing book a futurists manifesto book reading brand business blog comedy complete web monitoring digital marketing digital marketing agency digital marketing blog eclipse facebook gigom harvard business school hugh mcguire human 20 iambic iphone iphone x j walter thompson John Cleese jwt lean analytics librivox link bait [...]



The Funkmaster Doug Johns On This Month's Groove - The No Treble Podcast

Fri, 15 Sep 2017 07:09:35 PDT

Doug Johns is this month's conversation on Groove - The No Treble Podcast. You can listen the new episode right here: Groove - The No Treble Podcast - Episode #33 - Doug Johns. Who is Doug Johns? Doug Johns is a beast of a bass player. In fact, it's hard not to mention his name and have the words "funk master" and "groove beast" follow suit. He is a master musician who composes some of the richest bass lines that you will ever hear. His albums have all become bass classics. From his self-titled debut to Pocket Fulla Nasty, Stank, BLOMP! and Vodka In The Woodpile. A true bass virtuoso, who also happens to be a race car chassis designer and fabricator for world championship drag cars, NASCAR and beyond. The bassist has performed alongside artists like Victor Wooten, Chuck Rainey, Buddy Miles, and the LA Mass Choir. His passion for the bass can also be experienced in his world-renowned bass clinics and an instructional video series, Opening the Slap Style Bass Vocabulary. If you're still no convinced before checking out this latest episode of Groove - The No Treble Podcast, watch Doug Johns - The Dougumentary.Enjoy the conversation... Listen in: Groove - The No Treble Podcast - Episode #33 - Doug Johns. style="border: 0; width: 100%; height: 120px;" src="https://bandcamp.com/EmbeddedPlayer/track=2575174395/size=large/bgcol=ffffff/linkcol=0687f5/tracklist=false/artwork=small/transparent=true/" seamless>Groove - Episode #33: Doug Johns by No Treble What is Groove - The No Treble Podcast? This is an ambitious effort. This will be a fascinating conversation. Our goal at Groove is to build the largest oral history of bass players. Why Groove? Most of the content about the bass revolves around gear, playing techniques, and more technical chatter. For us, bassists are creative artists with stories to tell. They are a force to be reckon with. These are the stories and conversation that we will capture. To create this oral history of why these artists chose the bass, what their creative lives are like, and where inspiration can be found. Tags: bass bass clinic bass line bass player bass player podcast bass podcast bassist blomp buddy miles chuck rainey digital marketing doug johns doug johns the dougumentary drag car electric bass electric bass podcast funk groove groove no treble groove no treble podcast groove podcast la mass choir mitch joel mitchjoel music podcast musician nascar no treble no treble podcast opening the slap style bass vocabulary pocket fulla nasty race car six pixels of separation stank victor wooten vodka in the woodpile [...]



New iPhone This Week, AI Knows Your Sexual Orientation And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM

Mon, 11 Sep 2017 05:40:06 PDT

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly on iHeart Radio, if you're interested in hearing more of me blathering away about what's going on in the digital world. I'm really excited about this opportunity, because this is the radio station that I grew up on listening to, and it really is a fun treat to be invited to the Mornings Rock with Terry DiMonte morning show. The segment is called, CTRL ALT Delete with Mitch Joel. src="https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/341869754&color=%23ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false" width="100%" height="166" scrolling="no" frameborder="no"> This week we discussed:  With all eyes and ears are on Hurricane Irma this morning, tomorrow we are going to see what the next generation of smartphones will look like. Apple is officially scheduled to unveil the iPhone 8 on Tuesday. Of course everything is rumour and heresy, until Tim Cook hits the stage, but what we are hearing is that it will be called the iPhone X (celebrating ten years), it will have a facial unlock system (Face ID), 3D emojis, No home/physical button, and - what I'm personally hoping for - depth for mixed reality (augmented and virtual reality capabilites). With that, we may hear about a new Apple Watch, AirPods and much more! Speaking of Face ID, a study from Stanford University found that a computer algorithm could correctly distinguish between gay and straight with up to 90%+ accuracy. Of course, this has raised a million question about the biological origins of sexual orientation, the ethics of facial-detection technology, and the potential for this kind of software to violate people's privacy or be abused. So, it's not just about this technology being able to help you unlock your phone. All of this information could be telling companies, governments (and whoever else buys/gets access to this data), much more than any of us previously imagined. Amazing technology or terrifying technology?  You would think that this makes us more reticent to take pictures? You would be wrong. While we tend to focus on how much video consumers are taking in, check this out: People will take 1.2 trillion photos this year, thanks to smartphones. According to estimates from InfoTrends, people will take a hundred billion more photos in 2017 than they did in 2016. With that, sales of digital cameras have drastically declined over the years (from 121.5 million in 2010 to an estimated 13 million in the first half of 2016) according to the Camera and Imaging Products Association. Still, because of ease and the quality of cameras in these smartphones, we're snapping more than ever before!  App of the week: Zello.   Tags: 3d emojis advertising agency ai airpods algorithm amazon app of the week apple apple watch ar artificial intelligence augmented reality big data brand business blog camera chom fm ctrl alt delete ctrl alt delete with mitch joel data digital camera digital marketing digital marketing agency digital marketing blog digital media emojis face id facebook facial detection technology google guest contributor i heart radio infotrends instagram iphone iphone 8 iphone x j walter thompson jwt marketing marketing agency marketing blog mirum mirum agency mirum agency blog mirum blog mirum canada mir[...]



Artificial Intelligence For Marketing With Jim Sterne - This Week's Six Pixels Of Separation Podcast

Sun, 10 Sep 2017 05:47:11 PDT

Episode #583 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. width="100%" height="166" scrolling="no" frameborder="no" src="https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/341729683&color=%23ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false"> He considers himself a "professional explainer." I've known Jim Sterne for over a decade. He sold business computers to first-time owners in the 1980s, consulted and keynoted about online marketing in the 1990s, founded a conference and a professional association around digital analytics in the 2000s, and recently published his twelfth book (yes, twelfth!), Artificial Intelligence for Marketing. Jim founded the eMetrics Summit running 80+ conferences in close to 20 cities from 2002-2017. The audience created the Digital Analytics Association and made Jim Board Chair. Jim was named one of the 50 most influential people in digital marketing by a top marketing magazine in the United Kingdom, and identified as one of the top 25 Hot Speakers by the National Speakers Association. Enjoy the conversation... You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation - The Mirum Podcast #583. Tags: advertising advertising podcast ai artificial intelligence artificial intelligence for marketing audio blog blogging brand branding business blog business book business podcast business thinker computer david usher digital analytics digital analytics association digital marketing digital marketing agency digital marketing blog emetrics emetrics summit facebook google itunes j walter thompson jim sterne jwt leadership podcast management podcast marketing marketing blog marketing podcast mirum mirum agency mirum agency blog mirum blog mirum podcast national speakers association nsa online marketing social media technology twitter wpp [...]



Six Links Worthy Of Your Attention #376

Fri, 08 Sep 2017 08:34:54 PDT

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (Solve for Interesting, Tilt the Windmill, HBS; chair of Strata, Startupfest, Pandemonio, and ResolveTO; Author of Lean Analytics and some other books), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist's Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see". Check out these six links that we're recommending to one another:  The Thankless Task of Being Michael Moore - Vulture. "Love him or hate him, the Curmudgeon of Flint has been ahead of the curve on almost every major social issue Americans have faced in the last three decades. It must suck to be right, and pilloried, and ignored, this much." (Alistair for Mitch). Why didn't great painters of the past reach the level of realism achieved today by many artists? - Quora. "I always wondered what it was about human perception over the ages. I know we 'discovered' perspective in art -- but surely cavemen could see in three dimensions. Was it the tools? The human brain? If someone can bang out photorealism with a ballpoint pen, why does old art look muddy and distorted? The answer is pretty fascinating." (Alistair for Hugh). Kim's Nukes Aren't a Bargaining Chip. They're an Insurance Policy - Bloomberg BusinessWeek. "There's not much good news about North Korea these days, but this article gives a compelling -- and refreshingly rational -- framework for thinking about the problem. Whether the author is correct or not, I have no idea." (Hugh for Alistair). Brain-Computer Interfaces Are Already Here - Bloomberg BusinessWeek. "More on recent efforts to connect human minds with computers." (Hugh for Mitch). The Ugly Evolution of Cyberbullying - Vice. "We have all been there. Now, a good chunk of us are dealing with/facing this with our own kids. Bullying. We've seen the stories in the mass media. We know how much worse (and tragic) it has become because of technology, connectivity and online social networks. Still, reading this is a massive gut punch. It's much worse than we thought. Seriously. Most parents pride ourselves on being our children's advocates (helicoptering and all), and yet with this... what are we really doing? This one is a big wake up call." (Mitch for Alistair). Here's How Some of the World's Great Writers Begin Their Workdays - Observer. "Great writers have great habits. Great habits are usually best established right from the start (when you wake up). Still, understanding how the best of the best get started might - in some way - inspire you to change how you start your day. I'm guessing most of us start our day by checking our smartphones. Probably not the best strategy." (Mitch for Hugh). Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play. Tags: advertising agency alistair croll art art history bit current bit north bloomberg bloomberg businessweek book a futurists manifesto brand bullying business blog business week businessweek complete web monitoring computer connectivity cyberbullying digital marketing digital marketing agency digital marketing blog facebook gigom harvard business school hugh mcguire human 20 iambic j walter thompson jwt lean analytics librivox link bait link exchange link sharing managing bandwidth marketing marketing agency marketing blog mass media michael moore mirum mirum agency mirum [...]



Open Letter To The Advertising Industry: Let's Not Mess Up Ads For Voice - Strategy Column

Fri, 08 Sep 2017 06:59:14 PDT

Hey, Siri... let's not mess up these voice assistant ads, ok? One of the short-term technology innovations that will cause a lots of disruption in advertising is the move from fingers, mice, keypads, clicking and more to voice commands. We've been seeing this coming for years, but Amazon Echo, Google Home, Apple's Siri and Microsoft's Cortana are growing up and taking over. Voice is the new navigation. Voice is the next navigation. It's happening now, and it's becoming more obvious with each passing day. What happens when a technology gets a semblance of adoption? You guessed it... advertising. If you would like a primer on just what kinds of advertising is already happening (and, it ain't pretty), go ahead and read the cNet article, Ads for voice assistants are here and they're already terrible. From the piece: "... who likes the idea of more ads? Cramming them into smart speakers could mess up the whole experience just as these devices are starting to take root. Amazon, Google and advertisers will have to tread lightly (or maybe that's asking too much and they'll keep trolling us like BK did). Let's be clear: This is an area that the ad industry won't be able to resist. Early adopters of smart home devices like the Home and Echo tend to be tech-focused and wealthier, a highly desirable audience for brands. Also, the number of people to pitch is growing fast, with an estimated 1.8 million smart speakers sold last year and 15.1 million expected yearly sales by 2020, according to researcher Strategy Analytics. If advertisers can find ways of reaching these folks, without being bothersome, they could see big benefits." Keywords: "without being bothersome." This is not how it has been rolling out (so far). As described above, the first big splash at making voice look relatable for brands came from Burger King. The idea seemed clever and innocuous enough: the fast food burger chain launched a fifteen second ad back in April that featured one of their employees leaning into the camera and saying, "OK Google, what is the Whopper burger?" This triggered many consumer's Google Home devices to suddenly start reading off the Wikipedia entry for the Whopper. To some, this was clever. To some, it was humorous. To some, it was annoying. To some, it was infuriating. Within three hours, Google disabled it. That wasn't the end of it. Many consumers (some might say "smart consumers") started trolling the Wikipedia entry by adding in words like "toenail clippings" and "cancer-causing." Wikipedia has to lock the entry, so only authorized Wikipedia editors could change it.  Screenless advertising is going to be tough for many brands. It would be easy to keep dumping on a brand that is trying to do something with technology, knowing full well that those who are trying to lead from the front are often the ones who are getting the arrows in their backs. This is less about Burger King and much more about what kind of advertising will truly work in a screen-less world. Voice isn't just about how consumers will navigate and engage with technology. The more voice that consumers use, the less screen time there will be... and that's a fundamental shift in dealing with attention, interest, desire and action. To put things into perspective, half of all searches will be voice searches by 2020 (according to Tractica) and, in the United States, Americans' use of voice-activated assistant devices grew almost 130% over last year (according to eMarketer). The implications are staggering. Asking a voice device for information won't lead to a typical screen with multiple search result options (both organic results and paid ones). The consumer expectation is (and will be) that the voice assistant will simply spit back the right answer... no need for a screen... no need for multiple choices. It gets bigger and more complex for brands. It's not just the "voice" part but[...]



Commanding Excellence With Gary Morton - This Week's Six Pixels Of Separation Podcast

Sun, 03 Sep 2017 14:02:03 PDT

Episode #582 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. width="100%" height="166" scrolling="no" frameborder="no" src="https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/340765837&color=00cc11&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false"> He has accomplished what many thought was impossible. Gary Morton was part of the only US Army unit ever to win every simulated battle at the grueling National Training Center, and a company that grew its earnings by 20% every year and every quarter of every year for 28 years. It is an incredible leadership, team building and business story that was waiting to be told. Gary Morton graduated from West Point with honors and had a five-year career as a tank officer, the highlight of which was being part of an extraordinary unit that achieved unprecedented results at the US Army's grueling National Training Center -- the only unit to ever win every simulated battle it fought. Gary completed a master's degree, also with honors, from the University of Southern California, and transitioned out of the Army to medical-device manufacturer Stryker, where he held positions of increasing responsibility in project management, engineering, R&D, operations, and leadership, including twelve years as vice president and general manager of the EMS equipment business. EMS was an innovative juggernaut that he cofounded, and that grew to become the global leader in patient-handling equipment for the ambulance market. Gary is  now retired from Stryker and recently published his first book, Commanding Excellence - Inspiring Purpose, Passion, and Ingenuity through Leadership that Matters. Enjoy the conversation... You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation - The Mirum Podcast #582. Tags: advertising advertising podcast audio blog blogging brand branding business blog business book business podcast business thinker commanding excellence david usher digital marketing digital marketing agency digital marketing blog ems stryker engineering facebook gary morton google itunes j walter thompson jwt leadership leadership podcast management podcast marketing marketing blog marketing podcast medical device mirum mirum agency mirum agency blog mirum blog mirum podcast operations passion social media stryker tank officer team building twitter university of southern california us army west point wpp  project management    [...]



Six Links Worthy Of Your Attention #375

Thu, 31 Aug 2017 08:06:21 PDT

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (Solve for Interesting, Tilt the Windmill, HBS; chair of Strata, Startupfest, Pandemonio, and ResolveTO; Author of Lean Analytics and some other books), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist's Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see". Check out these six links that we're recommending to one another:  Branding Matters In Local Government, And Atlanta Is Leading The Way - Fast Company. "I'm launching a conference on digital government, which happens in November in Ottawa. So, I've been devouring all things government lately, which increasingly sees a resurgence of 'design thinking.' Here's a great study of how getting the branding right allows consistent, trusted communications with citizens." (Alistair for Hugh). 78rpm Records Digitized by George Blood, L.P. - George Blood. "The Internet archive has the sum total of humanity's knowledge -- or at least aspires to. It keeps a copy of everything it can (even my old company, Networkshop, has a site there circa 1997. Shudder.) Well, now it has 26,000 78RPM records and counting, as part of the Great 78 Project. It's like a timewarp." (Alistair for Mitch). Look to the food world to understand America's white supremacy problem - San Francisco Chronicle. "A look at the problems of black and white in the US, through the lens of trendy restos." (Hugh for Alistair). Against All Odds, Mayweather Versus McGregor Was A Good Fight - The New Yorker. "Did you know Mitch used to do some MMA stuff? I always forget that, but it makes sense: you have to be disciplined and unrelenting even to be involved in MMA in a cursory way. Well, this past weekend there was a circus, which turned into a pretty compelling boxing match. I got a little bit obsessed with this fight, partly for the sporting spectacle that it was, but also because of the insanity of how the fight (how all big fights, usually on a smaller scale) are marketed. To be successful these days, fighters can't just be fighters: they need to be personas. I didn't know much about McGregor or Mayweather a few months ago -- but it was fascinating to see how they built this thing up, the over the top, shocking way they marketed this thing. Money is in attention, and they sure got it." (Hugh for Mitch).  The real problem - Aeon. "Here is a very deep and long read about how we - as human beings - deal with our true selves. Is consciousness as mysterious as we believe it to be? This is a truly fascinating look at how new research raises new intellectual, scientific and ethical challenges about our lives. Are we truly who we think that we are? Seriously... read on..." (Mitch for Alistair). Eliminating the Human - MIT Technology Review. "Best known for his work with Talking Heads, David Byrne actually spends a lot of time talking about what creativity and the arts means to humans. In this thought-piece, Byrne wonders just what, exactly, technology wants from us. He thinks it's (mostly) about reducing the truly meaningful interactions we have with one another. That's not a good thing." (Mitch for Hugh). Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play. Tags: advertising agency aeon alistair croll archive bit current bit north book a futurists manifesto boxing brand branding business blog communications complete web monitoring connor mcgregor david byrne design thinking digit[...]



Claim Your Onlyness With Nilofer Merchant - This Week's Six Pixels Of Separation Podcast

Sun, 27 Aug 2017 09:21:17 PDT

Episode #581 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. width="100%" height="166" scrolling="no" frameborder="no" src="https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/339720901&color=ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false"> For over 25 years, Nilofer Merchant has been known as the "Jane Bond of Innovation." I met her over a decade ago (thanks for the intro, Tara Hunt), while attending my first TED conference. She was not only a great guide and connector, but has become a dear friend over the years. She has been on this show in the past to talk up her two previous business books (both bestsellers) The New How and 11 Rules For Creating Value In The #SocialEra. Since then, she has become a widely regarded TED speaker (her 2013 TED Talk, Got A Meeting? Take A Walk, is in the top 10 percent of TED's most viewed talks). It doesn't stop there. Nilofer is ranked by Thinkers50 as one of the world's leading thinkers. She has personally launched more than one hundred products, netting $18 billion in sales and has worked for companies ranging from Apple to Autodesk, while advising many others. With all of that, I would say that her just-published book, The Power of Onlyness - Make Your Wild Ideas Mighty Enough to Dent the World, is what everyone should (and will) be paying attention to. Your ideas can make a dent in the world. You stand in a very unique spot/space in our world. Only you. Take a listen to understand why. Enjoy the conversation...     You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation - The Mirum Podcast #581. Tags: 11 rules for creating value in the social era advertising advertising podcast apple audio autodesk blog blogging brand branding business blog business book business podcast business thinker david usher digital marketing digital marketing agency digital marketing blog facebook google got a meeting take a walk idea innovation itunes j walter thompson jwt leadership podcast management podcast marketing marketing blog marketing podcast mirum mirum agency mirum agency blog mirum blog mirum podcast nilofer merchant onlyness social era social media tara hunt ted ted conference ted speaker the new how the power of onlyness thinkers 50 thinkers50 twitter wpp [...]



Six Links Worthy Of Your Attention #374

Fri, 25 Aug 2017 12:19:16 PDT

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (Solve for Interesting, Tilt the Windmill, HBS; chair of Strata, Startupfest, Pandemonio, and ResolveTO; Author of Lean Analytics and some other books), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist's Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see". Check out these six links that we're recommending to one another:  How A Burning Man Camp Project Became A Multimillion-Dollar Business - Fast Company. "I've stayed in a Hexayurt at Burning Man, and they're fragile but brilliant: A shelter that keeps out dust, heat and cold made from 12 sheets of reflective foam insulation and some tape. But they're hard to put up and take down. A couple of years later, these tents started popping up; now, you can deploy an entire emergency village, with a central command, from a shipping container." (Alistair for Hugh). What it really means to 'seize the day' - BBC Culture. "Popularized by the Dead Poets Society, the phrase has interesting origins. Given that I'm headed to Burning Man -- either the world's biggest Carpe Diem, or Emergency Housing for Rich People, depending on your point of view -- I figured this was appropriate." (Alistair for Mitch). Grace Hopper on Letterman - YouTube. "Grace Hopper, born in 1906, was one of the first computer programmers in the USA, and Navy admiral. Here she is on David Letterman from... the 1980s?" (Hugh for Alistair). Here's a Crazy Idea: Let's Agree on the Facts - Bloomberg. "Steve Ballmer just wishes we would all get along!" (Hugh for Mitch). The Purpose of Life is to Be a Nobody - Zat Rana - Medium. "After all of these years, I still get jitters and anxiety when I have a presentation. It's just the way that I am wired, I guess... or, I have to deal more directly with issues of self-esteem and stage fright (maybe?). Still, I was waiting to take the stage the other day in Colorado, and came across this post. Everything about my physical and psychological chemistry changed after reading this. Seriously. Who am I to think that I matter?... and that's a good/real thing. So, here's to the nobodys out there like you and me!" (Mitch for Alistair). Did This Book Buy Its Way Onto The New York Times Bestseller List? - Pajiba. "People who write books really need their creations to hit the bestseller lists. It matters. It's credibility. It's social proofing. It sells more books. It can even score you a major movie or TV deal. Over the years, there have been countless services and ways to 'game' the system. Like any loopholes, the publishers and retailers have worked diligently to keep adapting to those who are trying to work outside of the system. Still, some things get through. Like this incredible story. The other side of this story is: journalism. We're inundated with problems in the world of journalism (fake news much?). Take a read and spend some time reflecting on what this world might look like if this journalist didn't have the budget or resources to scratch, dig and uncover a story as fascinating as this one." (Mitch for Hugh). Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play. width="560" height="315" src="https://www.youtube.com/embed/1-vcErOPofQ" frameborder="0" allowfullscreen> Tags: advertising agency alistair croll author bbc bbc culture bit current bit north bloomberg book a futurists manifesto book writing brand burni[...]



Is The Chief Marketing Officer The Toughest Job To Have?

Fri, 25 Aug 2017 10:25:29 PDT

Let's face it, the role of the Chief Marketing Officer is tougher than many suspected. Have you looked at any job descriptions for the CMO recently? It's all over the place. The Chief Marketing Officer is suddenly expected to know about everything from data and digital transformation to artificial intelligence and marketing automation. Gone are the days of simply being responsible for the relationship with the advertising agency and managing the brand's story in the marketplace. The role continues to become more intense, while the position is only being held in the 2 - 4 year range. It's not looking pretty, especially if you look at the recent trends in zero-based budgeting, procurement, digital disruption and the flows of Wall Street for CPGs and the larger marketing holding companies. Some are beginning to argue that the role of the CMO is so complex that it can't be done by one person. The best CMOs are being unicorns. Do you believe this to be true? What can the marketing industry do about this? Should the role of the CMO be broken up into different parts? Is there a leadership challenge to the CMO in the c-suite? Is it so completely complex that it's causing brands to shift away from advertising agencies and over to the management consultancies? You may want to listen to this: Beancast - Episode #461 - Very Fine People. This week, I discussed this topic along with Farrah Bostic (The Difference Engine), Lisa Laporte (Twit), Tom Wesbter (Edison Research) and host Bob Knorpp on the very excellent BeanCast Podcast (which I've been fortunate to be a guest on in the past). We didn't just tackle the current role of the CMO. In this episode, we also discussed brands being co-opted by racists, targeting millennials (is this a thing?) and Facebook's new influencer marketing toolset.  Take a listen and jump into the fray... width="100%" height="166" scrolling="no" frameborder="no" src="https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/338858648&color=ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false"> Tags: advertising agency ai artificial intelligence beancast beancast podcast bob knorpp brand brand story business blog chief marketing officer cmo cpg data data mangement digital disruption digital marketing digital marketing agency digital marketing blog digital transformation disruption edison research facebook farrah bostic influencer influencer marketing j walter thompson jwt leadership lisa laporte management consultant marketing marketing agency marketing automation marketing blog marketing industry millennial mirum mirum agency mirum agency blog mirum blog mirum canada mirum in canada mitch joel mitchjoel procurement six pixels of separation the difference engine tom webster twit wall street wpp zero based budgeting [...]



Plandids Are The New Selfie, Apple's Billion Dollar Content Play And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM

Mon, 21 Aug 2017 05:46:16 PDT

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly on iHeart Radio, if you're interested in hearing more of me blathering away about what's going on in the digital world. I'm really excited about this opportunity, because this is the radio station that I grew up on listening to, and it really is a fun treat to be invited to the Mornings Rock with Terry DiMonte morning show. The segment is called, CTRL ALT Delete with Mitch Joel. This week we discussed:  Are "plandids" the latest Instagram/photo craze? A plandid is a "planned candids." The idea is to make something look candid, when it's really planned. No, we're not talking about setting up a shot and choosing the best one. We are talking about pictures, where it looks like a celeb, influencer or fashionista is just casually looking down, while walking or gazing off into the distance. Some are calling it the a "newer/hotter version of the selfie." What makes a plandid work? "A good plandid should make it seem like you had no idea a photo was about to be taken -- even though you probably posed for countless takes." What have we become?  Apple made a big announcement last week. They have set aside about $1 billion to buy and produce original content over the next year. Is this about Hollywood, Netflix, YouTube or something else? They've already started with the reality TV app-winning show, Planet of the Apps and Carpool Karaoke - both of which have received lukewarm critical response. But, with a war chest like that...  Disruption is a major theme. Always. Amazon made what seemed like a crazy announcement last week: Instant Pickups in the U.S. These are specific pick up points, where customers can pick up their items immediately after ordering them. Delivery has gone from a few days, to same day to a few hours to now. This will - if done well - disrupt online and bricks and mortar retail in a big way as Amazon looks for ways into the impulse buy side of things.      App of the week: Huddle. width="100%" height="166" scrolling="no" frameborder="no" src="https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/338819634&color=ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false"> Tags: advertising agency amazon app of the week apple brand business blog carpool karaoke chom fm content ctrl alt delete ctrl alt delete with mitch joel digital marketing digital marketing agency digital marketing blog digital media facebook fashionista google guest contributor hollywood huddle huddle app i heart radio influencer influencer marketing instagram j walter thompson jwt marketing marketing agency marketing blog mirum mirum agency mirum agency blog mirum blog mirum canada mirum in canada mitch joel mitchjoel montreal radio morning show mornings rock with terry dimonte netflix original content photo plandid planet of the apps radio segment radio station selfie six pixels of separation social media technology terry dimonte twitter wpp youtube    chom 977 fm [...]



Avinash Kaushik On Machine Learning And Artificial Intelligence For Marketing - This Week's Six Pixels Of Separation Podcast

Sun, 20 Aug 2017 04:44:18 PDT

Episode #580 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. width="100%" height="166" scrolling="no" frameborder="no" src="https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/338674346&color=ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false"> He's back! Google's Digital Marketing Evangelist, bestselling author (Web Analytics - An Hour A Day and Web Analytics 2.0), powerful writer (Occam's Razor), friend and marketing big brain, Avinash Kaushik. His monthly posts may as well be business books, and his insights into what should really count today for marketing is refreshing. He's got an attitude, he is full of passion, and he has some ideas about what we all need to be thinking about in this day and age. More recently, Avinash also lauched his own, personal, e-newsletter titled, The Marketing-Analytics Intersect (you best sign up for it), and we're back to discuss why he is spending so much time thinking about and working on machine learning, artificial intelligence... and how marketing is going to change dramatically (along with everything else) once business leaders really get on board with it. Enjoy the conversation...  You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation - The Mirum Podcast #580. Tags: advertising advertising podcast ai artificial intelligence audio avinash kaushik beneficial ai conference blog blogging brand branding business blog business book business leader business podcast business thinker david usher digital marketing digital marketing agency digital marketing blog digital marketing evangelist facebook google itunes j walter thompson james damore jwt larry page leadership podcast machine learning management podcast marketing marketing analytics intersect marketing blog marketing podcast mirum mirum agency mirum agency blog mirum blog mirum podcast ml occams razor social media the guardian twitter web analytics web analytics 20 web analytics an hour a day wpp [...]



Six Links Worthy Of Your Attention #373

Thu, 17 Aug 2017 15:47:42 PDT

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (Solve for Interesting, Tilt the Windmill, HBS; chair of Strata, Startupfest, Pandemonio, and ResolveTO; Author of Lean Analytics and some other books), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist's Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see". Check out these six links that we're recommending to one another:  SWANH. "Star Wars Episode IV. As an infographic. 22 Illustrator. 157 pictures. 123 meters. 1024 x 465152 pixels. Because, why not? This is now on display at the Barbican." (Alistair for Hugh). Droptree - "HD Delivery" - Vimeo. "This gives Leningrad (which I shared a few months back) a run for its money. Droptree Productions, a film company, spent two years filming a music video for a song of theirs, entirely on their clients' sets, in between takes. It's amazing. ROBOT THROUGH THE FRAME." (Alistair for Mitch). Facebook's AI accidentally created its own language - The Next Web. "Title is a bit misleading, but... may we all live in interesting times." (Hugh for Alistair). My Advice To Anyone Starting A Business Is To Remember That Someday I Will Crush You - The Onion. "Ah, The Onion. Here's a pitch perfect advice article, from Jeff Bezos to all start-up founders." (Hugh for Mitch).   Growing Up with Alexa - MIT Technology Review. "We all worry about our kids and technology. Let's face it, we're all spending a lot of time with these screens and the vast majority of our population (both children and adults alike) are completely lacking in digital literacy. Many people argue about whether young people should have screens or not, but that's not the entire story. What about the content on that screen? What about those being able to mentor and help them with this content? It's not so simple. Now, we're entering into a new arena: voice as navigation. No more clicking, mouses or typing. We will use our voice. So, what now? Are we all ok with kids bossing around their technology and expecting it to give them exactly what they want? Do we realize that their tone with technology may become the main way that they communicate with other humans as well? So, will kids just be bossing us all around, the same way that they will boss their iPad around? Sounds about right. Sadly." (Mitch for Alistair). Not even remotely possible - TechCrunch. "Here's a really interesting piece from my friend, Jon Evans, about how much more productive remote teams can be than the usual office fare. I'm not so sure, but this article provides some real insight. Maybe I'm an old-timer, but I like coming into an office, being around people with a shared goal and hearing things. It works for me. It inspires me. I'm not so sure I could be as productive rolling out of bed and working solo from a home office or cafe. Different strokes for different folks, I'd gather. Jon also points out how communication is everything and, maybe as the technology gets better, he's right about the end-state - a world where we all work from wherever. What do you think?" (Mitch for Hugh). Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play. src="https://player.vimeo.com/video/223494758?color=ffffff&badge=0" width="640" height="360" frameborder="0"> Droptree - "HD Delivery" (OFFICIAL MUSIC VIDEO) from DROPTREE PRODUCTIONS on Vimeo. Tags: advertising agency [...]



How Do You Get Paid To Speak?

Fri, 18 Aug 2017 04:39:09 PDT

It's a question I get asked multiple times a week: How do you get paid to speak? It's like anything else. The journey is not linear (for those familiar with my second business book, CTRL ALT Delete, it's a very squiggly journey). Over the years, being paid to speak has become a significant platform for the Mirum brand... and for my personal brand. It's actually a part of my work that I treasure. I enjoy coming up with stories, concepts and ideas around the intersection of brands, consumers and technology... and I thoroughly enjoy empowering brand leaders to think differently about what they can do to grow their business. So, what is the real story behind becoming a professional speaker? I recently spent about 45 minutes telling my story and providing tactical advice to those who would like speak (or increase their speaking) on The Speaker Lab Podcast with host (and friend), Grant Baldwin. Here's how Grant describes our episode: "Ever wonder how some people can charge a $20K public speaking fee, but others struggle to make ends meet? There are a few key elements that make this possible and today, on episode 144 of The Speaker Lab podcast, Mitch Joel, an international speaker, author, and President walks us through the process of how to position yourself as a highly sought after speaker that can charge $10K, $20K or more. Mitch shares a story of how he spoke in front of 6,000 people and shared the stage with Dr. Phil on his first ever speaking engagement. Today, Mitch works with companies like Wal-Mart, Google, and Starbucks and he breaks it all down for you on the podcast." Here's what else you will learn: How to develop your "content center of excellence" and why you need it. Examples of great speakers who have gone from $5K to $50K in speaking fees. What is an SME and how can you be one? 3 "must-haves" if you want to be considered someone with a "significant platform." How to know if you're killing it on stage or not. Why being memorable is better than funny. How social media plays a role in how much you can charge. What is the Louis CK model of public speaking? How to identify yourself as 1 of 3 types of speakers. And, there's a lot more. So, if you're interested in understanding how public speaking can drive business, become a new business engine of growth and establish your brand, please do take a listen here: The Speaker Lab - How to Charge a $20K Public Speaking Fee With Mitch Joel. width="100%" height="166" scrolling="no" frameborder="no" src="https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/338343737&color=ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false"> Tags: advertising agency brand brand leader brand platform business blog business book business development consumer content marketing ctrl alt delete digital marketing digital marketing agency digital marketing blog dr phil google grant baldwin j walter thompson jwt louis ck marketing marketing agency marketing blog mirum mirum agency mirum agency blog mirum blog mirum canada mirum in canada mitch joel mitchjoel paid speaking personal brand podcast professional speaker public speaking six pixels of separation sme speak speaking squiggly starbucks subject matter expert technology the speaker lab the speaker[...]



Vulfpeck's Joe Dart On This Month's Groove - The No Treble Podcast

Thu, 17 Aug 2017 12:35:11 PDT

Joe Dart from Vulfpeck is this month's conversation on Groove - The No Treble Podcast. You can listen the new episode right here: Groove - The No Treble Podcast - Episode #32 - Joe Dart. Who is Joe Dart? Let's just call it a "mutual admiration society." Vulfpeck bassist, Joe Dart, has always been very kind to the No Treble community. And all of us - here at No Treble - can't get enough of his funky grooves that often dominate and lead the band's music. In short: we're huge fans of how this University of Michigan project has become such a dominant force on the music scene. What's most interesting is how "in the shadows" Dart's life has been. When did he start? Who influences him? Why the electric bass? As much as YouTube videos have driven Vulfpeck's popularity, it's hard to find anything deep on Dart. There's not much of a digital legacy there. It's time for his story to shine through. Enjoy the conversation... Listen in: Groove - The No Treble Podcast - Episode #32 - Joe Dart. src="https://bandcamp.com/EmbeddedPlayer/track=2096319384/size=large/bgcol=ffffff/linkcol=0687f5/tracklist=false/artwork=small/transparent=true/" style="border: 0; width: 100%; height: 120px;">Groove - Episode #32: Joe Dart by No Treble What is Groove - The No Treble Podcast? This is an ambitious effort. This will be a fascinating conversation. Our goal at Groove is to build the largest oral history of bass players. Why Groove? Most of the content about the bass revolves around gear, playing techniques, and more technical chatter. For us, bassists are creative artists with stories to tell. They are a force to be reckon with. These are the stories and conversation that we will capture. To create this oral history of why these artists chose the bass, what their creative lives are like, and where inspiration can be found. Tags: bass bass player bass player podcast bass podcast bassist digital marketing electric bass electric bass podcast funk groove groove no treble groove no treble podcast groove podcast joe dart mitch joel mitchjoel music podcast musician no treble no treble podcast six pixels of separation university of michigan vulfpeck youtube   [...]



Diversity In Silicon Valley, Facebook Goes After TV And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM

Mon, 14 Aug 2017 05:39:20 PDT

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly on iHeart Radio, if you're interested in hearing more of me blathering away about what's going on in the digital world. I'm really excited about this opportunity, because this is the radio station that I grew up on listening to, and it really is a fun treat to be invited to the Mornings Rock with Terry DiMonte morning show. The segment is called, CTRL ALT Delete with Mitch Joel. This week we discussed:  Facebook launched Watch, and many see this as their direct assault on TV and YouTube advertising budgets. This could be Facebook's big video platform. With 2 billion people on the social network, Facebook is soft-launching a "Watch" tab on Facebook in the US to better organize and engage users with video content. If Facebook can organize videos, bring in original content (which it will be doing) and give users a lot of interesting functionality (think about seeing funny videos organized by how your friends think, etc...), this could be something truly transformative.         Are you ready for back to school? I read an article titled, Students Came Up With This Genius Way To Take Notes & It'll Change College Forever, on PizzaBottle about how students are crowdsourcing class notes using Google Docs. It's a brilliant way to work as a team... or is it cheating?  You would think that Silicon Valley is the one place where diversity thrives. Now, Google is under the microscope. Last Friday, a 3300-word memo penned by Google engineer James Damore went viral among employees. The document speaks to gender stereotypes about women in the workplace. Damore was fired by Google last Monday, but that only made the situation more tense. Google (and many other Silicon Valley companies) are now (once again) grappling with the ongoing debate over the limits of free speech and equality. Uber (and others) have similar issues (still, mostly unresolved), and there has been countless exposes recently about the true struggle of women in tech. Sadly.        App of the week: Placer.    width="100%" height="166" scrolling="no" frameborder="no" src="https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/337817116&color=ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false"> Tags: advertising agency amazon app of the week apple brand business blog chom fm ctrl alt delete ctrl alt delete with mitch joel digital marketing digital marketing agency digital marketing blog digital media facebook facebook watch google google docs guest contributor i heart radio j walter thompson james damore jwt marketing marketing agency marketing blog mirum mirum agency mirum agency blog mirum blog mirum canada mirum in canada mitch joel mitchjoel montreal radio morning show mornings rock with terry dimonte pizzabottle placer radio segment radio station six pixels of separation social media technology terry dimonte twitter uber wpp [...]



Robert Wynne Says Social Media Is Worthless - This Week's Six Pixels Of Separation Podcast

Mon, 14 Aug 2017 05:21:51 PDT

Episode #579 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. width="100%" height="166" scrolling="no" frameborder="no" src="https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/337815750&color=ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false"> Traditional media is still king. Social media is worthless. Public relations is much better than advertising. This were only three of the crazy statements that arrived in my inbox about Robert Wynne and his book, Straight Talk About Public Relations. The irony of his asking to be on my podcast was not lost on me. In fact, I responded to his request with this: "Why would Robert want to be on my podcast if social media is useless?" So, here we are. A heated debate about marketing, advertising, public relations, social media and what gets attention and generates sales for brands. Robert is the president and founder of Wynne Communications. He is also a contributor to Forbes, where he writes a column on public relations. We got at it in this episode. Enjoy the conversation... You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation - The Mirum Podcast #579. Tags: advertising advertising podcast audio blog blogging brand branding business blog business book business podcast business thinker david usher digital marketing digital marketing agency digital marketing blog facebook forbes google itunes j walter thompson jwt leadership podcast management podcast marketing marketing blog marketing podcast mirum mirum agency mirum agency blog mirum blog mirum podcast pr public relations robert wynne social media straight talk about public relations twitter wpp wynne communications [...]



Six Links Worthy Of Your Attention #372

Tue, 25 Jul 2017 12:35:56 PDT

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (Solve for Interesting, Tilt the Windmill, HBS; chair of Strata, Startupfest, Pandemonio, and ResolveTO; Author of Lean Analytics and some other books), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist's Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see". Check out these six links that we're recommending to one another:  Energy - Ramez Naam -  Exponential Finance - Singularity University Summits. "Ramez Naan is one of my favorite science fiction writers (and a crazy good speaker.) A former Microsoft engineer, he spends a lot of time thinking about the future, but basing those speculations on the present. Here's a talk he gave about what abundant energy could do to human society." (Alistair for Hugh). Predatory Journals Hit By 'Star Wars' Sting - Discover. "Scientific journals are big business, with many important-sounding publications charging researchers to publish. This means little scrutiny on submissions, as one skeptic proved when he submitted a paper on the Midi-chordians from Star Wars. Fake news takes many forms, and often it's the underlying economic incentives that are to blame." (Alistair for Mitch). Globalisation: the rise and fall of an idea that swept the world - The Guardian. "Is globalization coming apart at the seams?" (Hugh for Alistair). Dear tech dudes, stop being so dumb about women - TechCrunch. "There's been a lot of talk lately about the toxic environment for women in tech. Some people don't seem to understand the nature of the problems." (Hugh for Mitch).  Turn Off Your Push Notifications. All Of Them - Wired. "I have become (somewhat) known for saying: 'you have to control technology and not let technology control you.' In a more simplistic way, when I see smartphones ringing, beeping, chiming and notifying, I will (half-jokingly) tell the person: 'you know, it doesn't have to do that.' Devices are created to make us addicted. It's working. It's not a good thing. Here's a Wired piece that's written by a man after my own heart. Do it. Mute them all!" (Mitch for Alistair). So you've decided to write: will you tell the truth? - LitHub. "A great little piece of writing on the power of writing. I'm sure your initial instinct is to say, 'of course, I will tell the truth!' I'm sure there are many (respected) writers who embellish, make a story their own and, in turn, it's not so much the truth as it is 'a truth'. It can be a slippery slope." (Mitch for Hugh). Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play. width="560" height="315" src="https://www.youtube.com/embed/OCeC4a_p1-Y" frameborder="0" allowfullscreen> Tags: advertising agency alistair croll bit current bit north book a futurists manifesto brand business blog complete web monitoring digital marketing digital marketing agency digital marketing blog discover facebook gigom harvard business school hugh mcguire human 20 iambic j walter thompson jwt lean analytics librivox link bait link exchange link sharing lithub managing ban[...]



Defining Innovation With Tiffani Bova - This Week's Six Pixels Of Separation Podcast

Tue, 08 Aug 2017 01:49:47 PDT

Episode #578 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. width="100%" height="166" scrolling="no" frameborder="no" src="https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/336964410&color=ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false"> Everyone talks about innovation, and how real success comes from the brands that do innovate. But innovation is like Jello. It's hard to define, and it is even harder for most brands to wrap their hands around. Tiffani Bova is here to help. Tiffani is the Global Customer Growth and Innovation Evangelist for Salesforce, and is focused on helping companies reimagine how they can not only grow bigger, but grow better with innovative business models and technology. She is an influential leader and keynote speaker. She is recognized as a strong influence in the IT industry focused on teaching the most powerful competitive advantage for any business today - how to create a high growth culture which is able to maintain performance while pushing to adapt to the new realities of the market. Prior to working with Salesforce she was a VP, Distinguished Analyst and Research Fellow at Gartner. Bova has also lived in the fast lane of high tech, leading sales organizations. Struggling with innovation? Start here. Enjoy the conversation...  You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation - The Mirum Podcast #578. Tags: advertising advertising podcast audio blog blogging brand branding business blog business book business podcast business thinker david usher digital marketing digital marketing agency digital marketing blog facebook gartner google innovation itunes j walter thompson jwt leadership podcast management podcast marketing marketing blog marketing podcast mirum mirum agency mirum agency blog mirum blog mirum podcast salesforce social media tiffani bova twitter wpp   [...]



Six Links Worthy Of Your Attention #371

Tue, 25 Jul 2017 12:13:55 PDT

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (Solve for Interesting, Tilt the Windmill, HBS; chair of Strata, Startupfest, Pandemonio, and ResolveTO; Author of Lean Analytics and some other books), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist's Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see". Check out these six links that we're recommending to one another:  Is it unethical for me to not tell my employer I've automated my job? - The Workplace. "You're paid to do a job. The more efficient and accurate you are at that job, the better you're doing it. And if you automate it so it's completely efficient and 100% accurate, you did the best job possible. So should you tell your employer? This is a very real, and likely prescient, question for many industries. It's one that deserves a lot of attention, and for which there's no easy answer; does the organization owe an annuity to the employee who, in effect, did their job perfectly?" (Alistair for Hugh). What The Enron Emails Says About Us - The New Yorker. "When regulators dug into, and shut down, Enron, they took an unprecedented step: They released all of the company's emails for public analysis. This is perhaps the biggest public corpus of organizational communications ever released. It tells a tale of corruption, sure, but also of humanity: Divorced fathers beseeching lawyer friends for help; people talking about expense report shenanigans overseas. Since that time, data scientists and analysts have been teasing the data apart with algorithms, generating some surprising conclusions." (Alistair for Mitch). Final Fantasy - The Point. "Read about the writers laying the intellectual underpinnings of the alt-right, and their opposition to our current ear, the 'Dark Enlightenment'." (Hugh for Alistair).  People have an irrational need to complete "sets" of things - Quartz. "Mitch, arch-marketer that he is, probably knows this: people who have five things will almost always buy a sixth, if there are six slots in the box. Find out why." (Hugh for Mitch). A computer was asked to predict which start-ups would be successful. The results were astonishing - World Economic Forum. "It seems like we're going to dance around the theories of automation and replacement of human beings by machines until... well... it's too late. Who handles your money? Which bank? Which financial advisor? How are they performing? Why not just pump your info into an artificial intelligence and see how it rides? It makes sense that computers can do this better than humans, at this point. I'm left wondering, if we all can do this, how are we going to keep score? We should all wind up with the same access and the same results from systems like this... right?" (Mitch for Alistair). Amazon's New Customer - Stratechery. "What is Amazon really up to? Many pundits armchair quarterback on this all day. Grokking Amazon is a thing. Still, this is a pretty fascinating look at a company that used to sell books online. No more." (Mitch for Hugh). Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play. Tags: advertising agency alistair croll amazon bit curr[...]



The Employee Experience Advantage With Jacob Morgan - This Week's Six Pixels Of Separation Podcast

Wed, 02 Aug 2017 02:32:00 PDT

Episode #577 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. There is no future of work if all brands don't truly understand how to win the war for talent and what employees want (and expect). It's no longer just about the job, but their workspaces, the tools they will have access to, and how it will, ultimately, help them advance on their professional route. Jacob Morgan was tired of bad jobs and worse bosses, so he set off on his own to learn, research and share how work is evolving. Now, he's become one of the world's leading authorities on the future of work with his company, The Future Organization, employee experience and how it is all changing. His latest book is called, The Employee Experience Advantage, and it comes hot on the heels of his two other bestselling business books, The Future of Work and The Collaborative Organization. It's a pleasure to welcome him back to the show. Enjoy the conversation... You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation - The Mirum Podcast #577. width="100%" height="166" scrolling="no" frameborder="no" src="https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/335798965&color=ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false"> Tags: advertising advertising podcast audio blog blogging brand branding business blog business book business podcast business thinker david usher digital marketing digital marketing agency digital marketing blog facebook google itunes j walter thompson jacob morgan jwt leadership podcast management podcast marketing marketing blog marketing podcast mirum mirum agency mirum agency blog mirum blog mirum podcast social media the collaborative organization the employee experience advantage the future of work the future organization twitter wpp [...]



Six Links Worthy Of Your Attention #370

Tue, 25 Jul 2017 12:10:27 PDT

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (Solve for Interesting, Tilt the Windmill, HBS; chair of Strata, Startupfest, Pandemonio, and ResolveTO; Author of Lean Analytics and some other books), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist's Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see". Check out these six links that we're recommending to one another:  These Coloradans say Earth is flat. And gravity's a hoax. Now, they're being persecuted - The Denver Post. "I've got two contrasting links this week -- one that shows we're very, very stupid; and one that shows we're very, very smart. Let's start with dumb. I totally understand people who don't believe hard science at face value. It can be tough to wrap your brain around quantum foam or string theory when it comes from mathematicians reaching for analogies. But a flat earth? That's personally observable. Go for a walk. Watch a ship coming across the horizon. Or take an airplane. And yet, there are groups saying they're being persecuted for holding onto provably false theories. Draw your own conclusions." (Alistair for Hugh). An Ancient Device Too Advanced to Be Real Gives Up Its Secrets at Last - Big Think. "I've written about the Antikythera mechanism before. It's a mysterious piece of machinery that was found on a shipwreck, and it features technology that was a thousand years ahead of its time. It proves that the ancient Greeks had tremendously advanced engineering and knowledge of math and astronomy, but that knowledge was lost when the Romans and the church destroyed it all (along with things like the library of Alexandria). Well, computer imaging and better tech has now figured out how it worked -- and it's cooler than we already thought. Also, this is why we can't have nice things." (Alistair for Mitch). The Metaphysics of the Hangover - The Hedgehog Review. "I don't drink enough to suffer hangovers the way I did in my youth, though sometimes, very rarely, I still tipple a touch too much, and my aging body is not a happy one. But perhaps there is more to the maligned hangover than just an excess of booze." (Hugh for Alistair). How the IKEA catalogue cracked what "domestic bliss" means in different cultures - Quartz. "I'm fascinated by IKEA, and it's overwhelming influence on the aesthetics of our living spaces. This article takes a look at how IKEA shifts its focus in different countries, to account for cultural differences & signals." (Hugh for Mitch). Why Microsoft stock is at an all-time, 31-year high - Recode. "How is Microsoft doing? It's easy to assume that things are not as glorious as they once were. Let's be honest when we talk about the big tech brands (aka FAANG - Facebook, Apple, Amazon, Google and Netflix), you will notice that Microsoft is often not a part of the conversation anymore. Too bad. Things are going just fine, thank you very much." (Mitch for Alistair). The ages of distraction - Aeon. "Kids today. Actually... it appears that we have been this way since, oh, about 1710. So, while we can blame technology, smartphones and video games for many of our addictive woes, perhaps we've always been a society that is constantl[...]