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Preview: Six Pixels of Separation - Marketing and Communications Insights - By Mitch Joel at Twist Image

Six Pixels of Separation - Marketing and Communications Insights - By Mitch Joel at Mirum



Six Pixels of Separation - The Mirum Blog is marketing and communications insights from the edge. Mitch Joel will unravel the complex world of digital marketing and social media with the perspective of a digital marketing agency. The Six Pixels Of Separat



Last Build Date: Fri, 17 Nov 2017 04:43:39 PST

 



How Did We Do In Content Marketing For 2017?

Fri, 17 Nov 2017 04:43:39 PST

Can you believe that 2017 is almost done? Your content feed is about to inundated with the classic (and link-bait friendly) end of year feed of "what happened in 2017?" and "what's going to happen in 2018?" The real question is this: did anybody get their predictions for 2017 right, when it comes to content marketing? Back in December my friends at Content Marketing Institute published published 60+ Predictions On Content Marketing In 2017. I was (kindly) asked to contribute, and here was what I wrote... Owned versus rented platforms are going to change dramatically. The "owned" versus "rented" platform discussion is naturally going to shift to a (mostly) rented strategy (think "hub and hub" instead of "hub and spoke" model). Instead of brands trying to drive eyeballs back to their owned sites, blogs, newsrooms, articles, etc... they are going to focus much more on creating and engaging with content wherever their consumers are (this, is mostly, places like Facebook, Instagram, LinkedIn, Medium, etc...). I believe that a strong, intelligent and well-pursued content distribution strategy will become more important than the content marketing strategy for many brands. Namely: brands know how to create great content, now they're going to focus on where that content can gain the most audience and how they are going to pay/boost it to garner attention. There will be more complicated and interesting times ahead for marketers... for sure. So, did that happen? It looks like this shift is (quickly) becoming more of a reality. Why did this occur? As I wrote in the initial article on this trend: The Six Pixels of Separation content strategy that Mirum has been nurturing and developing since 2003 is going to be more challenged than ever to get you (and people who have never heard of us) to sit up and take notice. Most consumers no longer venture out to explore corporate websites and blogs. They live and breathe in social media spaces like Facebook, Instagram, Snapchat, LinkedIn, YouTube and beyond. From a purely text-based content consumption perspective, they're more inclined to stay within LinkedIn or play in spaces like Medium. Consumers will still stay true to both the major publication publishers as well as their trusted trade and industry publications. So, what happens when your company posts a brilliant article to the corporate blog? Candidly, it's getting harder (and more expensive - in terms of time and money) to get consumers to head over there, consume and care. Time and time again, brands are arriving at the same reality: if they post the same article on Facebook, LinkedIn, Medium or their industry trade publication's website, it gets tons of more action, attention and care. This is where content distribution strategies trumps content marketing. This is also an indicator that buckling down on your owned property (instead of growing your reach and attention where the consumers are) could be a more costly (and risky) proposition. The value, of course, is now coming from those brands that have built up their email lists and are offering their clients (and prospective customers) more exclusive and valuable content via email. This will come as a shock to those who (wrongly) think that email is dead and/or on its way out. Email is only dying for those that have been using the channel as a way to advertise (ad nauseam) to their list, and not to those who are nurturing, respectful and engaging with that most trusted database. Pretty spot on... and a bird's eye view into what the next few years hold for content marketing. What else was said? You can check out how astute other industry professionals were and what truly transpired. The result is still a meaty, quick-hit of what we all have to think about over the coming years when it comes to content marketing. In this past year's edition of 60+ Predictions On Content Marketing In 2017, you will better understand the type of content, platforms, technologies and businesses that shape the landscape this past year moving forward. A personal thanks Joe Pulizzi, Robert Rose and the te[...]



Twitter's Expansion, Driverless Cars And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM

Wed, 15 Nov 2017 13:47:38 PST

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). It's not a long segment - about 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly on iHeart Radio, if you're interested in hearing more of me blathering away about what's going on in the digital world. I'm really excited about this opportunity, because this is the radio station that I grew up listening to, and it really is a fun treat to be invited to the Mornings Rock with Terry DiMonte morning show. The segment is called, CTRL ALT Delete with Mitch Joel. width="100%" height="166" scrolling="no" frameborder="no" src="https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/355089266&color=%23ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&show_teaser=true"> This week we discussed:  Twitter has done it. 140 characters is dead. Long live 140 characters. Last week, almost everybody's Twitter limit of creativity was expanded to 280 characters. Now, we simply don't know what to say with all of this newfound space to create. Is this a smart move for Twitter or edging them ever-closer to be acquired by someone like Facebook?  We have had some hearty laughs in the past about self-driving cars on the radio show. It felt like it would be decades until this became a reality. Well, Alphabet (the holding company of Google, etc...) is rolling out their first test fleet of driverless cars under the Waymo brand, and these are the ones without human drivers behind the wheel. Social Media app, Musical.ly had a good week. The teen/tween app that is lip-syncing with a YouTube slant was acquired by Chinese news and information site, Beijing Bytedance for "as much as" $1 billion. It has only been three years since this app has been on the market. Do you remember wondering if this app would have legs when we first talked about it not that long ago?  App of the week: HQ. Tags: 140 characters 280 characters advertising agency alphabet app of the week apple beijing bytedance brand business blog chom 977 fm chom fm creativity ctrl alt delete ctrl alt delete with mitch joel digital marketing digital marketing agency digital marketing blog digital media driverless cars facebook google guest contributor hq hq trivia i heart radio j walter thompson jwt marketing marketing agency marketing blog mirum mirum agency mirum agency blog mirum blog mirum canada mirum in canada mitch joel mitchjoel mobile device montreal radio morning show mornings rock with terry dimonte musically radio segment radio station self driving cars six pixels of separation social media social media app technology terry dimonte twitter waymo wpp youtube [...]



Exactly What To Say With Phil Jones - This Week's Six Pixels Of Separation Podcast

Sun, 12 Nov 2017 04:02:36 PST

Episode #592 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. width="100%" height="166" scrolling="no" frameborder="no" src="https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/354618563&color=%23ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&show_teaser=true"> I was surprisingly taken aback by the book, Exactly What To Say. There are no stories in this book. No case studies. It's a small book. It's a very smart book. In a world where you might assume that anything and everything has already been written about sales, Phil Jones' book packs a lot of wows. Smart and just the facts and tactics. No fat... all protein. It will also help you to frame (and reframe) how you think about everything from introducing yourself to pitching your wares. Phil is a sales machine at heart. He started his first business at fourteen. He's worked in fashion, retail, sports and beyond. After extensive travel, he honed in on what he likes best: helping other people get more comfortable with closing deals. If you have not picked up, Exactly What To Say... you really should. The subtitle of the book is, "the magic words for influence and impact," and it delivers. Enjoy the conversation... You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation - The Mirum Podcast #592. Tags: advertising advertising podcast audio blog blogging brand branding business blog business book business podcast business thinker case study david usher digital marketing digital marketing agency digital marketing blog digital media exactly what to say facebook fashion google influence innovation itunes j walter thompson jwt leadership leadership podcast management management podcast marketing marketing blog marketing podcast media mirum mirum agency mirum agency blog mirum blog mirum podcast phil jones phil m jones pitching retail sales sales leadership sales training social media twitter wpp [...]



Six Links Worthy Of Your Attention #385

Fri, 10 Nov 2017 06:38:46 PST

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (Solve for Interesting, Tilt the Windmill, HBS, chair of Strata, Startupfest, Pandemonio, and ResolveTO, Author of Lean Analytics and some other books), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist's Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see". Check out these six links that we're recommending to one another:  The First Woman to Translate the 'Odyssey' Into English - The New York Times Magazine. "Since Hugh's spent a lot of time with translations of ancient texts, I knew this was for him. 'So the question of whether he's the turned or the turner: I played around with that a lot.' I did not know there was this much ambiguity and interpretation of an ancient poem, and just how much meaning comes from the translator rather than the text, until I heard about it through new eyes." (Alistair for Hugh). 30 Rock - Shows In The Show - YouTube. "I have absolutely no reason for sharing this other than it came up on YouTube, I watched it, and it made me laugh so hard I coughed until I nearly passed out. Seriously, sometimes stuff is just worth sharing. Queue it up when you're having a bad day. So meta." (Alistair for Mitch). The Saudi Purge Isn't Just a Power Grab - Bloomberg Businessweek. "Not a week goes by, it seems, without some new craziness happening in the world. The big shakeup in Saudi Arabia -- where some of the country's most rich and powerful men have been arrested -- is new craziness. Here's some context, if you are curious." (Hugh for Alistair). Something is wrong on the internet - James Bridle - Medium. "James Bridle examines the weird and very worrying world of 'kids youtube.' It's messed up, and symptomatic of some fundamental problems when algorithms and bad actors start interacting in ways we can't even quite figure out." (Hugh for Mitch). How To Perform During Life's High Stakes Moments - Michael & Amy Port - TEDxCambridge. "A little background: I have known and been friends with both Amy and Michael Port for several years. Michael used to be an author and speaker in the sales and leadership space. From there, he went on to found (with Amy) a business called, Heroic Public Speaking. I have been mesmerized with their work for a long time. I'm lucky to have had some speaker training with them. With that, this is a very meta TEDx talk. It's meta because of how they created and performed it, and it's meta because the content is super-relevant to anyone trying to understand how to better present their ideas (which is all of us) and also an incredible lesson in what a great talk can look, feel and sound like. I've watched this many times already. I will watch it many times over. You should too." (Mitch for Alistair). How Facebook Figures Out Everyone You've Ever Met - Gizmodo. "I do several thing to keep the social media algorithms at bay. I'm not a conspiracy theorist or overtly paranoid at all, I just believe in being personable online (and not too personal)... for my own reasons. With that, I will 'like' and comment on random things, not be 'friends' with siblings and parents and do other uncommon moves (like accept basically anybody on LinkedIn). Candidly, I also do this to see what Facebook will do to adjust, and what will it show me. It's been wild to see how well it can connect the dots, as each year progresses. My heart sank the other day, when it recommended that I become 'friends' with my parents' handyman. Whoa! That was more than a little too creepy to me. This brand new article digs in deeper (way deeper) into just how good Facebook is at making connections. You may want to start making that aluminum foil helmet right about now!" (Mitch for H[...]



Can't Facebook Kill Twitter?

Fri, 10 Nov 2017 09:57:49 PST

Twitter does one thing right that Facebook isn't doing. No, it's not the 140 characters (or 280 characters now). No, it's definitely not how Twitter handle trolls and harassment. It's the real-time and live events. It's the "now." Or, more specifically, search and the "now" and in real-time. It's everything from, "hey did anybody else see or hear those low-flying planes over the park just now," to trying to figure out what the hive mind thinks about that conference in Phoenix we're all attending, to right now being able to search within these live and real-time events for a specific topic (like, "what did everyone think of the keynote speaker?"). Facebook has hashtags. Facebook has a timeline. Facebook allows you to search for things like this, but the interface and feed doesn't pull it all together well, and the algorithm messes with how information appears. Because content gets throttled and filtered on Facebook, it's next to impossible to organically see anything and everything on a specific moment in time. Still, let's think about how easy it would be for Facebook to kill Twitter (you know, just for fun!)...  First, Facebook could simply pull in Twitter's entire feed. Much better distribution for Twitter's dwindling numbers (and makes perfect sense as Twitter expands to 280 characters per post). Facebook already has status updates, which are the same as Twitter (without the 140/280 character limitation). Hashtags are there on Facebook. It's simply a question of fixing the feed and adjusting the feed. If you really look at it, what Twitter does right now as a platform is really nothing more than a feature for Facebook. Yes, Facebook tweaks would be needed for the algorithm to take a back seat to sequential posts, and the search on Facebook would have to be adjusted. But... that's about it. It wouldn't take much. Of course, Twitter has a charm in its speed and simplicity. Still... Facebook. There is nothing in terms of hashtags, search and chronological sorting that Facebook could not do. The friction seems to be in the search. Searching by moments in time and having to find the right hashtag and the right people seems to be where Facebook loses ground to Twitter in the real-time. A real-time example... For over a decade, I have been attending (and presenting) at conferences and tradeshows around the world. Either while they are happening or on my way to the airport, I'm curious about several things: how did my presentation go? Who liked it? Any pictures? What did the organizers share? Which individuals have tweeted the most? Are they worth following? What did the other speakers say? What did the attendees think about the other speakers? Which other events do these attendees talk about? Where are the meetups at? Does anyone attending need anything that I can help with? The list goes on. Live events makes Twitter an excellent and centralized concierge. Facebook seems to be the place where you post something either right before... or right after an event takes place. Facebook is the "I can't wait for..." and "I just got back from" instead of the centralized, "we're here, let's meet and connect and make this event something special... something more!" That seems easy enough for Facebook to do... right? Facebook is more about people and not events. And that's fine. That's their jam. It just feels like their two billion-plus users (and close to one billion users on Instagram) would all like and benefit from this real-time feature-set. It does seem like Twitter is leaving it out there, fluttering in the wind, for Facebook to take. Think about how agreesively Facebook has adopted this - exact - strategy with Snapchat. They're basically stealing and adopting anything and everything that works with Snapchat, to the point where most senior marketing professionals are having trouble seeing a real difference between Facebook, Snapchat and even Instagram (which Facebook owns). Why not adopt the same startegy with [...]



Hands On The iPhone X And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM

Mon, 06 Nov 2017 14:16:49 PST

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). It's not a long segment - about 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly on iHeart Radio, if you're interested in hearing more of me blathering away about what's going on in the digital world. I'm really excited about this opportunity, because this is the radio station that I grew up listening to, and it really is a fun treat to be invited to the Mornings Rock with Terry DiMonte morning show. The segment is called, CTRL ALT Delete with Mitch Joel. width="100%" height="166" scrolling="no" frameborder="no" src="https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/352102862&color=%23ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&show_teaser=true"> This week we discussed:  It has arrived! Apple latest smartphone, the iPhone X is here. Mine arrived on Friday. So, let's get hands on, and see if this $1000+ smartphone was worth the wait and the time!           Regardless of whether or not you have the iPhone, here's the new reality: the mobile internet is the internet now. We now spend around 70% of our internet time on mobile devices (bye bye laptops and computers!). By 2019, the number will be closer to 80%. What we used to call the "mobile internet" is now, simply, the internet. The thing is, that most brands are still deploying a web/desktop-first mentality. Huge mistake! Microsoft acquired LinkedIn a while back for a staggering $26+ billion. We talked about this event, when it happened last year. Well, now we are starting to see the fruition of what this means. This past week, Microsoft announced that LinkedIn is now integrated into Outlook.com. Now, email users can view insights, profile pictures, work history and more from their inbox. Commercial users of Office 365 will soon be available within that system as well. Imagine having everyone's LinkedIn profile associated with a meeting invitation, and just how powerful this information will be for better connecting and networking. Or, do you think that this too is creepy?  App of the Week: Animoji and Animoji Karaoke.   Tags: advertising agency animoji animoji karaoke app of the week apple brand business blog chom 977 fm chom fm computer ctrl alt delete ctrl alt delete with mitch joel digital marketing digital marketing agency digital marketing blog digital media facebook google guest contributor i heart radio iPhone iPhone x j walter thompson jwt laptop linkedin marketing marketing agency marketing blog Microsoft Microsoft outlook mirum mirum agency mirum agency blog mirum blog mirum canada mirum in canada mitch joel mitchjoel mobile device mobile internet montreal radio morning show mornings rock with terry dimonte networking office 365 outlook radio segment radio station six pixels of separation smartphone social media technology terry dimonte twitter wpp [...]



The Funny Thing About Marketing With Tom Fishburne - This Week's Six Pixels Of Separation Podcast

Sun, 05 Nov 2017 04:41:26 PST

Episode #591 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. width="100%" height="166" scrolling="no" frameborder="no" src="https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/351422230&color=%23ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&show_teaser=true"> There's this incredible feeling that you get from Tom Fishburne's comics about the marketing industry. Of course, they're funny. With that, they can be very biting (almost to the point of feeling that he's been using Alexa's technology to listen in on some of your meetings), and that is coupled with this opposing sense of care, empathy and love for the business. Hard and soft... at the same time. For years, he has been taking shots at just how much technology has impacted brands and consumers. With that, he doesn't just do it from his pencil. He's been a marketing professional for a long time (from large CPGs like General Mills and Nestle to Method and beyond). Now, he's more commonly known as the Marketoonist (and if you're in business, you do not want to miss his weekly hit), but he also runs a small agency providing business cartooning for clients. Most recently, Tom published his first book, Your Ad Ignored Here (which is a compilation of his work). It's an amazing anthology and you can, literally, see which technologies were happening at any given moment in time and just how much consumers (probably) have not changed (hint: hit them with ads as much as you like, they're just not that into you). Enjoy the conversation... You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation - The Mirum Podcast #591. Tags: advertising advertising podcast alexa amazon amazon alexa apple music audio audio branding blog blogging brand branding business business blog business book business podcast business thinker comic david usher digital marketing digital marketing agency digital marketing blog digital media facebook general mills google innovation itunes j walter thompson jwt leadership leadership podcast management management podcast marketing marketing blog marketing industry marketing podcast marketing professional marketing strategist marketing thought leader marketoonist media method mirum mirum agency mirum agency blog mirum blog mirum podcast nestle social media sonic branding spotify streaming technology tom fishburne twitter wpp your ad ignored here [...]



Six Links Worthy Of Your Attention #384

Fri, 03 Nov 2017 09:25:13 PDT

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (Solve for Interesting, Tilt the Windmill, HBS, chair of Strata, Startupfest, Pandemonio, and ResolveTO, Author of Lean Analytics and some other books), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist's Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see". Check out these six links that we're recommending to one another:  A Fire Story, Part 1 - The Fies File. "I have many friends in the Santa Rosa area of California, near where dry brush and brutal winds have left thousands homeless. This very personal story, a simple comic, hurt to read. It's also beautiful." (Alistair for Hugh). AUTOMATICA 4k - Robots Vs. Music - Nigel Stanford - YouTube. "This is an amazing video. Good song... perfect for our time. That is all." (Alistair for Mitch). This Company Added the Word 'Blockchain' to Its Name and Saw Its Shares Surge 394% - Bloomberg Technology. "Is there a bitcoin bubble?" (Hugh for Alistair). Saudi Arabia Just Announced Plans to Build a Mega City That Will Cost $500 Billion - Bloomberg. "I am imaging a giant oasis in the middle of the desert, covered in a glass bubble, fortified with a quantum laser forcefield, populated by half-a-million people hand-picked by Peter Thiel." (Hugh for Mitch). The Web Began Dying In 2014, Here's How - Andre Staltz. "Anybody interested in how technology informs us... and changes us... should read this piece. There is plenty to comment on, disagree with and attack... still, there is an equal amount of compelling thoughts that just might make you think (and re-think) everything you hold dearly about the Web. Is there an Internet? Some could argue that it's just Google and Facebook. Is that enough for you? Not for me." (Mitch for Alistair). Muji's Anti-Branding Strategy, In 15 Images - Fast Company - Co. Design. "I have always had a funny relationship with brands. I love them... they are the work that I do. Still when it comes to my personal life... I prefer most things unbranded (but from interesting brands). Does that make any sense? If it does/doesn't, here's what I mean. Muji is a great example of a brand that I love, because of how little branding they put on their products." (Mitch for Hugh). src="https://www.youtube.com/embed/bAdqazixuRY" width="560" height="315" frameborder="0"> src="https://www.youtube.com/embed/uzwMQB1Vw0I" width="560" height="315" frameborder="0"> Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play. Tags:  innovation  The fies file  wpp advertising agency alistair croll andre staltz anti brand automatica 4k bit current bit north bitcoin blockchain bloomberg bloomberg technology book a futurists manifesto brand branding business blog co design complete web monitoring digital marketing digital marketing agency digital marketing blog disruption facebook fast company gigom google harvard business school hugh mcguire human 20 iambic j walter thompson jwt lean analytics librivox link bait link exchange link sharing managing bandwidth marketing marketing agency marketing blog mirum mirum agency mirum agency blog mirum blog mirum canada mirum in canada mitch joel mitchjoel mu[...]



The One And Only Steve Bailey On This Month's Groove - The No Treble Podcast

Fri, 03 Nov 2017 09:05:45 PDT

Steve Bailey is this month's conversation on Groove - The No Treble Podcast. You can listen the new episode right here: Groove - The No Treble Podcast - Episode #35 - Steve Bailey. Who is Steve Bailey? Here's a little known personal fact about me: Steve Bailey's 2007 album, So Low... Solo, is one my favorite instrumental music albums of all time. Beyond his stunning mastery of the six-string fretless bass, the composition and arrangements on this disc are captivating. It's still on high rotation in my weekly playlist. With that, Steve is more commonly known as the Chair of the bass department at the coveted Berklee School Of Music. A gig he did not set out to get, but one that nonetheless puts him square in the middle of where bassists are grown and nurtured. It's a role where Steve is helping musicians (and the world) better understand the role that the bass plays in music. Steve is a virtuoso, in the purest definition of the word. His work with Victor Wooten in Bass Extremes is legendary. He has played with everyone from Dizzy Gillespie and Mel Torme to Jethro Tull and Lynyrd Skynyrd. He has previously been a faculty member at Coastal Carolina University, the University of North Carolina Wilmington and was also a faculty member at Hollywood's BIT for 10 years. In short: Steve Bailey is a bass legend. Enjoy the conversation... Listen in: Groove - The No Treble Podcast - Episode #35 - Steve Bailey. src="https://bandcamp.com/EmbeddedPlayer/track=659713250/size=large/bgcol=ffffff/linkcol=0687f5/tracklist=false/artwork=small/transparent=true/" style="border: 0; width: 100%; height: 120px;">Groove - Episode #35: Steve Bailey by No Treble What is Groove - The No Treble Podcast? This is an ambitious effort. This will be a fascinating conversation. Our goal at Groove is to build the largest oral history of bass players. Why Groove? Most of the content about the bass revolves around gear, playing techniques, and more technical chatter. For us, bassists are creative artists with stories to tell. They are a force to be reckon with. These are the stories and conversation that we will capture. To create this oral history of why these artists chose the bass, what their creative lives are like, and where inspiration can be found. Tags: arrangement bass bass department bass extremes bass institute of technology bass player bass player podcast bass podcast bassist berklee school of music bit coastal carolina university composition digital marketing dizzy gillespie education electric bass electric bass podcast fretless bass groove groove no treble groove no treble podcast groove podcast instrumental jethro tull lynyrd skynyrd mel torme mitch joel mitchjoel music podcast musician no treble no treble podcast playlist six pixels of separation so low solo steve bailey university of north carolina wilmington victor wooten [...]



Is Amazon The Creepiest Company In The World?

Tue, 31 Oct 2017 12:23:43 PDT

Today we celebrate ghosts, ghouls, goblins, witches, monsters and... Amazon? Happy Halloween! Get ready to sugar overdose on mini Snickers bars! In anticipation of this year's Halloween festivities, I am always regaled with tales of how prepping for Halloween has become - almost one hundred percent - an online shopping experience (mostly on Amazon). From discounted bulk candy to more unique costumes (we need to one-up the neighbor's kids) to lawn decorations. Amazon not only makes this experience easier, but it also makes it hyper-price competitive, as businesses fight for your business. This is different from the limited selections that most of us were forced to face based off of geography, and our local merchants' non-desire to stock extensively for this here today/gone tomorrow holiday.  That's not what makes Amazon extra-creepy this year. Amazon is not what most consumers think it is. It's true that Amazon makes it increasingly easy to get what you want quickly and for a great price, but that comes with a price. There's a famous turn of phrase: "if you can't see the product, then you are the product." Well, Amazon has pushed this phrase to Orwellian levels. For Amazon... "You can see the product... and you are still the product." Here are just some of the creepiest developments from Amazon in the past short while that should make every brand, marketer and consumer pay attention: Creepy Voice. Did you know that Amazon's Alexa (voice platform and connected speaker) can now recognize different voices? Yes, your Echo can now learn the many different voices in your family/office to deliver a more personalized experience. Amazon is listening in to everything that you ask of it... and knows who is speaking. It's still early days for this technology, but imagine the data and privacy implications here. Source: Amazon's Alexa can now recognize different voices and give personalized responses. Creepy Front Door Access. Last week, Amazon announced, Amazon Key. Starting soon, if you are an Amazon Prime member, you can pay $250 for an assortment of home automation tools (a new deadbolt for your door, a security camera and special mobile app) that enables you to open your door, and allow anyone delivering an Amazon package to leave the package inside of your home. Sure, let the strangers on in! Source: Amazon Is Betting on In-Home Deliveries to Win Over Prime Users. Creepy Paying Them Shop. Speaking of Amazon Prime, has anyone really thought about what this is? Sure, Amazon Prime is wrapped up with "free" content (movies, TV shows, books, magazines, etc...), but the real story here is that people (actually, 90+ million customers) are paying Amazon over $100 per year for priority shipping and other goodies. Yes, we're paying them for the privilege to shop with them. What other retailers can truly claim this? Source: With 90 million subscribers, Amazon Prime might be one of Jeff Bezos' best ideas yet. Creepy Instant. Next day delivery? Same day delivery? In the new few hours delivery? Every time that Amazon experiments with how to get products to consumers faster, every other retailer in the world is flummoxed. Well, Amazon is now tinkering with Instant Pickup in the US. This is currently being tested at five college campuses, but Amazon plans to expand this program out. It's pretty simple: Order something (anything) and within two minutes, it is ready to be picked up at a nearby locker that consumers can access with a barcode. Amazon is taking impulse and snacking purchases to a new level. Source: Amazon adds 'Instant Pickup' in U.S. brick-and-mortar push. Creepy Drugs. Amazon is currently looking at how it can disrupt the pharmacy business. Everyone would agree that the business of selling prescription medication is ripe for disruption, and Amazon has a beat on how[...]



Amazon Deliveries Inside Your Home And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM

Tue, 31 Oct 2017 08:25:08 PDT

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). It's not a long segment - about 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly on iHeart Radio, if you're interested in hearing more of me blathering away about what's going on in the digital world. I'm really excited about this opportunity, because this is the radio station that I grew up listening to, and it really is a fun treat to be invited to the Mornings Rock with Terry DiMonte morning show. The segment is called, CTRL ALT Delete with Mitch Joel. src="https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/349446568&color=%23ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&show_teaser=true" width="100%" height="166" scrolling="no" frameborder="no"> This week we discussed:  Happy Halloween to one and all (and, let them eat candy!). Everyone thought it was insane that we would use our mobile device to summon strangers and get into their cars. Uber and Lyft are explosively huge business models. Now, Amazon is racheting up the creep factor by allowing strangers into your home to for true in-home deliveries. Amazon Key is no April Fool's Joke. It's a home automaton kit that equips houses with a smart lock, a security camera and a mobile app that for $250 allows delivery staff to drop off packages inside your home. It will launch November 8th and will only be available to Amazon Prime members.   Just how big is YouTube these days? New data came out last week, and it's staggering. Everyday, 100 million hours of YouTube content is viewed on TV sets (not smartphones or computers... that's a different number). For comparison, YouTube says that on any given day, users watch just over one billion hours of video content, meaning that TV viewership now accounts for about 1/10th of all YouTube viewing. The number of living room views doing this was up more than 70% year-over-year. In short: YouTube is taking over the TV. App of the Week: Cliffhanger - Chat Stories. Tags: advertising agency amazon amazon key amazon prime app of the week apple brand business blog business model chom 977 fm chom fm cliffhanger chat stories computer ctrl alt delete ctrl alt delete with mitch joel digital marketing digital marketing agency digital marketing blog digital media facebook google guest contributor home automation i heart radio j walter thompson jwt lyft marketing marketing agency marketing blog mirum mirum agency mirum agency blog mirum blog mirum canada mirum in canada mitch joel mitchjoel mobile app mobile device montreal radio morning show mornings rock with terry dimonte radio segment radio station six pixels of separation smartphone social media technology television terry dimonte tv tv viewership twitter uber video video content wpp youtube [...]



Sonic Branding With David Meerman Scott - This Week's Six Pixels Of Separation Podcast

Sun, 29 Oct 2017 06:59:05 PDT

Episode #590 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. src="https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/349110929&color=%23ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&show_teaser=true" width="100%" height="166" scrolling="no" frameborder="no"> The power of audio is not just something that we are all seeing in the growth of streaming services like Spotify and Apple Music. More than ever what we often hear is as important as what we read and see. The impact that audio has on a brand cannot be understated. So much so, that famed marketing thought leader and strategist, David Meerman Scott, has a new co-venture (with Juanito Pascual) called, Signature Tones. The bestselling author of The New Rules of Marketing & PR, The New Rules of Sales & Service, Marketing the Moon, Real-Time Marketing & PR, Marketing Lessons from the Grateful Dead, World Wide Rave, Eyeball Wars, Newsjacking and more has many thoughts on the intersection and opportunity that exists for marketing and music. Enjoy the conversation...  You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation - The Mirum Podcast #590. Tags: advertising advertising podcast apple music audio audio branding blog blogging brand branding business blog business book business podcast business thinker david meerman scott david usher digital marketing digital marketing agency digital marketing blog digital media eyeball wars facebook google innovation itunes j walter thompson juanito pascual jwt leadership leadership podcast management management podcast marketing marketing blog marketing lessons from the grateful dead marketing podcast marketing strategist marketing the moon marketing thought leader media mirum mirum agency mirum agency blog mirum blog mirum podcast newsjacking real time marketing and pr signature tones social media sonic branding spotify streaming the new rules of marketing and pr the new rules of sales and service twitter world wide rave wpp [...]



Six Links Worthy Of Your Attention #383

Fri, 27 Oct 2017 10:22:22 PDT

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (Solve for Interesting, Tilt the Windmill, HBS, chair of Strata, Startupfest, Pandemonio, and ResolveTO, Author of Lean Analytics and some other books), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist's Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see". Check out these six links that we're recommending to one another:  Bell's Theorem: The Quantum Venn Diagram Paradox - Minute Physics - YouTube. "Quantum mechanics is weird, but it happens at the sub-atomic level, and it's not really something we can observe with our own eyes, right? Wrong. This simple experiment with polarized glasses makes no sense at all. Take two polarized lenses, rotate one of them 90 degrees, and no light goes through. But then put a third one between them at 45 degrees -- and light comes through! If you think hard about this (like, physicist hard) you learn new things about light and probability. I find this incredibly inspiring -- science you can do on your kitchen table that makes us rethink the nature of matter." (Alistair for Hugh). How I Socially Engineer Myself Into High Security Facilities - Motherboard. "I love me a good heist movie. This is a great example of how our human failings, rather than secret codes or weak software, are our biggest vulnerability. Also, this kind of job would give me constant panic attacks." (Alistair for Mitch). What Are We Doing Here? - The New York Review of Books. "A deep and painful look at the origins of humanist/liberal arts learning (particularly in the US), its impact on ushering in unprecedented wealth, and its current, dangerous, place on the chopping block in the name of economic efficiency." (Hugh for Alistair). The Meaning of Emoji - a16z Podcast - Andreessen Horowitz. "Delightful podcast about innovation, standards, creativity, and dumpling emojis." (Hugh for Mitch).  Master of mindfulness, Jon Kabat-Zinn: 'People are losing their minds. That is what we need to wake up to' - The Guardian. "Meditation and mindfulness used to be relegated to random and weird stores that would sell everything from incense to religious literature to crystals. Nothing has permeated into corporate offices more than the practical application of these longstanding techniques and tools to help individuals both decrease their stress levels and increase their focus. My tool of the trade is the Headspace app. With that, mindfulness really does open up a pandora's box into a world that we should all be desperately be trying to embrace more. It's a mad, mad world out there, so you better be checking yourself." (Mitch for Alistair).  The Uncanny Resurrection of Dungeons & Dragons - The New Yorker. "I used to play this game a lot. More than I care to admit. I'm not sure if I played it because I loved it, or if I played it to avoid girls and getting rejected. Either way, it doesn't get much nerdier than Dungeons & Dragons... or... has that changed as well and it's cool like ComicCon now?" (Mitch for Hugh).  Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play. width="560" height="315" src="https://www.youtube.com/embed/zcqZHYo7ONs" frameborder="0" allowfullscreen> width="100%" height="166" scrolling="no" frameborder="no" src="https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/276582961&color=%23ff5500&auto_play=false&hide_related=fa[...]



When Work Becomes Art... Thanks, Gord

Wed, 25 Oct 2017 07:44:30 PDT

When done well, your work becomes art. That's probably the only sign of success that personally excites me. Fame? Money? Likes? Shares? Follows? When the work that you're doing is, literally, considered art, it truly transcends. This is one of the exact reasons why people laud business luminaries like Steve Jobs and Elon Musk. They elevated the ordinary of business to an art form (whether you love their brands or not). You can see this type of magic in everything from business to martial arts. The backstory. In the late eighties, I was a teenager with a deep passion for music... and the music industry. Through a series of already told tales, I managed to become a music journalist while still in my teens. I was not only wet behind the ears, but I looked like a kid (for reference, please watch the movie, Almost Famous). One of my first in-person interviews and first Canadian band interviews was this up and coming rock band out of Kingston, Ontario called, The Tragically Hip. This interview was also the moment in time that I met their manager at the time, Jake Gold (who many now recognize as one of the judges from Canadian Idol). A friend to this day. There's a slew of behind-the-scene tales that I could weave here (but I won't). It was the first of many times that I would interview the band, hang out and see them perform live. Gord is gone. I can't believe that Gord is gone. It's still hard to comprehend. It wasn't that long ago that the band announced that their singer, Gord Downie, was diagnosed with terminal brain cancer. Sadness. Helplessness. There was nothing anything of the best oncologists could do. "No dress rehearsal. This is our life." If you had terminal brain cancer, what would be your next move? The Tragically Hip had a new album in the can. They were preparing for a pending tour. Everything changed. Nothing changed. As my good friend and fellow music journalist, Martin Popoff, best described it, the band decided to go out on tour for a "victory lap." A Canadian tour from coast to coast with a million uncertainties and a million ways for it to go sideways. A new documentary that aired last Friday called, Long Time Running, details the tour, the news and everything that went along with it. I could hardly make it through the movie. All the feels. A sense of pride for the gift of music that they gave us. A sense of deep sorrow that Gord is now gone (he passed last week). A sense of amazement for how this all came together. A sense of strength and admiration for how Gord conducted himself. A deep sense of love for watching the band and their entourage make their way across the country. "Courage, it couldn't come at a worse time."  All the lessons. Those who know me from my days in the music industry are often surprised by what I've done in this marketing industry. Those in the marketing industry are often surprised by my past in the music industry. To both, these seem like divergent industries. To me, it all makes perfect sense. A band is not all that different from a brand. It's something that was created, and whoever created that something wants as many people as possible to know about it, be connected to it, tell others about it and to keep being connected to it. Some don't like to think about the commercial aspects of art. Some don't like to think about art being related to their commercial work. Your work is (or should be) your art. Seth Godin says it. I'll listen to him. Thanks, Gord. Thanks, The Hip. The truth is that I was never a huge fan of The Tragically Hip. With that, I was always in their corner. Always happy to support a new album and tour, and always happy to hear about the rock and roll landscape from their perspective. I miss Gord. Im go[...]



8 Year Old Kids Are On Devices Way More Than You Might Think And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM

Mon, 23 Oct 2017 06:31:06 PDT

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly on iHeart Radio, if you're interested in hearing more of me blathering away about what's going on in the digital world. I'm really excited about this opportunity, because this is the radio station that I grew up on listening to, and it really is a fun treat to be invited to the Mornings Rock with Terry DiMonte morning show. The segment is called, CTRL ALT Delete with Mitch Joel. width="100%" height="166" scrolling="no" frameborder="no" src="https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/348186585&color=%23ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&show_teaser=true"> This week we discussed:  Gord Downie, singer from The Tragically Hip, passed away last week.  We often talk about kids and their mobile devices. Their usage is increasing. Check this out: "On a daily basis, children under the age of eight now spend an average of 48 minutes with mobile devices, according to a new survey. That's up dramatically from 5 minutes a day in 2011, and 15 minutes in 2013. 42% of children have their own tablet device - up from 7% four years ago, and less than 1% in 2011 according to the study." The biggest problem? We have close to no data/science on what this really does to children, because the tech is so new. Ugh.      As the world awaits to hear where Amazon will break ground on their second HQ (a process that has seen many cities - including Montreal and Toronto - make ridiculous promises to lure the company to their turf), Google just made a huge announcement called: Sidewalk Toronto. It is a joint effort by Waterfront Toronto and Alphabet's Sidewalk Labs to create a new kind of mixed-use, complete community on Toronto's eastern waterfront, beginning with the creation of Quayside. "Sidewalk Toronto will combine forward-thinking urban design and new digital technology to create people-centred neighbourhoods that achieve precedent-setting levels of sustainability, affordability, mobility, and economic opportunity." In short: the city of the future. App of the Week: tbh. Tags: advertising agency alphabet amazon app of the week apple brand business blog chom 977 fm chom fm ctrl alt delete ctrl alt delete with mitch joel data digital marketing digital marketing agency digital marketing blog digital media digital technology facebook google gord downie guest contributor i heart radio j walter thompson jwt marketing marketing agency marketing blog mirum mirum agency mirum agency blog mirum blog mirum canada mirum in canada mitch joel mitchjoel mobile mobile device mobility montreal radio morning show mornings rock with terry dimonte music radio segment radio station science sidewalk labs sidewalk toronto six pixels of separation smartphone social media tablet tbh technology terry dimonte the tragically hip twitter urban design waterfront toronto wpp [...]



The Truth About Innovation With Stephen Shapiro - This Week's Six Pixels Of Separation Podcast

Sun, 22 Oct 2017 05:43:13 PDT

Episode #589 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. width="100%" height="166" scrolling="no" frameborder="no" src="https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/348040261&color=%23ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&show_teaser=true"> Here's another individual that I have known for many years and - for some silly reason - has never been on this show. When I think about innovation and how to drive change for brands, I think about the work that Stephen Shapiro is doing. Stephen has spent decades showing business leaders and their teams how to approach, tackle and solve their business challenges. His core focus has always been showing brands opportunities to improve innovation models and the cultures that support them. The first innovation opportunity Stephen spotted was the opportunity to innovate within his own life. Halfway through his 15 year tenure at Accenture, while leading the company's business process reengineering practice, he realized he no longer wanted to be responsible for people losing their jobs. So he did exactly the opposite by building Accenture's thriving 20,000-person process and innovation practice, focused on growth and job creation. He then decided to become a noted bestselling author, thinker and consultant. He has published many great books including, 24/7 Innovation, Goal-Free Living, The Little Book of Big Innovation Ideas, Personality Poker and Best Practices Are Stupid. If that were not enough, He is also actively involved with Girl Starter. He is a judge and mentor on the television show (TLC), with the goal of encouraging and enabling your women to launch their own businesses. Enjoy the conversation... You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation - The Mirum Podcast #589. Tags: 247 innovation accenture advertising advertising podcast audio best practices are stupid blog blogging brand branding business blog business book business leader business podcast business thinker david usher digital marketing digital marketing agency digital marketing blog digital media facebook girl starter goal free living google innovation innovation models innovation practice itunes j walter thompson jwt leadership leadership podcast management management podcast marketing marketing blog marketing podcast media mirum mirum agency mirum agency blog mirum blog mirum podcast personality poker social media stephen shapiro the little book of big innovation ideas tlc twitter wpp [...]



Six Links Worthy Of Your Attention #382

Fri, 20 Oct 2017 11:02:55 PDT

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (Solve for Interesting, Tilt the Windmill, HBS, chair of Strata, Startupfest, Pandemonio, and ResolveTO, Author of Lean Analytics and some other books), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist's Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see". Check out these six links that we're recommending to one another:  Our Shitty Restaurant: My Experience With Agile, Bureaucracy and Unnecessary Complication - Steemit. "Ever had to deal with dogma and Byzantine complications? Then you'll probably love this description of a restaurant. So true it hurts." (Alistair for Hugh). Crafting projects, Islam, and Russian propaganda - Data For Democracy - Jonathan Morgan - Medium. "There's still a lot of speculation about who created ads to polarize voters in the US elections. But the tools they used aren't in dispute: Twitter, Facebook, even Pinterest. And it turns out that the recommendation engines of Pinterest (which decide what you'll like based on what others with similar interests have liked) may have accidentally revealed a smoking gun. Ever wonder what a troll does to relax? Crafting projects, it turns out." (Alistair for Mitch). Half a trillion pounds disappear from Britain's wealth in stunning writedown that equals a quarter of nation's GDP - Financial Post. "Who knows where this Brexit thing will end up, but my God the UK's situation sounds perilous." (Hugh for Alistair). How Social Media Endangers Knowledge - Wired. "Wikipedia's contributions and numbers of editors are flatlining, or declining. Is this related to a general decline in the importance of knowledge, or tied to more internal issues around how Wikipedia manages its community?" (Hugh for Mitch). Stunning AI Breakthrough Takes Us One Step Closer to the Singularity - Gizmodo. "OK... we're here. This is both the most exciting and terrifying piece of technology news that you will read this week. The implications will be felt for decades to come. I find it ironic that this news came out and it got such little attention. Thus is the new news cycle. Here today... gone... in a couple of seconds. The computers are awake... are you?" (Mitch for Alistair). WeWork: A $20 Billion Startup Fueled by Silicon Valley Pixie Dust - The Wall Street Journal. "Hoping that everyone can get this article (apologies if it is behind a paywall). This both great journalism and another spike into the heart of Silicon Valley. It's not that this is not a good business model... it's just not worth what the multiple is, considering what the business model really is: commercial real estate renting. Such a fascinating read. Focus on how easy it is to use a brand position and some creativity to make something seem like it's worth so much more than it really is." (Mitch for Hugh). Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play. Tags:  innovation  wpp advertising agency agile ai alistair croll artificial intelligence bit current bit north book a futurists manifesto brand brand position business blog business model complete web monitoring creativity data for democracy digital marketin[...]



If Consultancies Are The Future Of Marketing, Why Are They Just Buying Agencies?

Fri, 20 Oct 2017 13:06:55 PDT

The death rattle for marketing agencies has been heard for the past few years. Word has it that the once cool, hip and innovative hubs of creativity for brands are being pushed aside, because the large auditing and accounting firms have entered into the marketing services space. Apparently, these consultancies have a very compelling and future-focused offer. Don't believe me? Google it! You can't throw a creative director down a flight of stairs these days, without a business card from one of the major consulting firms' HR departments falling out of their skinny jeans. Accounting firms are now making billions of dollars by providing marketing agency services.  From the accounting firms' perspective, this all makes perfect sense. They went from helping large businesses manage their P&Ls to consulting within the CEOs office on everything from strategy to innovation. From there, it makes sense to not just tell these brands what to do, but to actually do it for them. Meaning, you can show them where they could be making more significant strides in profit, but then you can also staff that part of their accounting business (or bring the services over) to make the strategy happen. As technology, marketing and the customer experience blend into a fifth level of hell for the Chief Marketing Officer (who up until this point was primarily managing the advertising budget and agency relationship), it all seems like the perfect storm for these consultants to walk right in and take over. Consultants? We don't need no stinking consultants! The news cycle is serious about the pending marketing agency apocalypse. The recent headlines say it all... Accenture Continues Its Agency Acquisition Spree, Buying French Retail Network Altima. Analyst: Accenture a 'credible buyer' for beleaguered WPP and Publicis. Accenture Tops Global M&A Report, Beating WPP. Something's happening here. What it is ain't exactly clear. Here's the thing: it doesn't appear that these consultants are offering anything more to a brand, other than further consolidation with the promise of efficiencies. Or, in other words, the consultancies are saying to brands, "hey... work with us for all of your marketing services," and all they're really doing is buying agencies or hiring talent from the agencies when they convince the brands to pass that work over to them. If agencies are failing, why are they being bought at such a high velocity? If agencies don't work anymore, why is their talent being poached on a daily basis? The marketing agency model is not broken. How agencies are marketing themselves is broken. That is the lesson that Google and Facebook learned, as they quietly went direct to brands and built their media empires by keeping the agencies at arm's length (these platforms hired their own media buyers and even offered up free creative services in exchange for media spent). It's the same lesson that companies like Adobe and Marketo are deploying these days, when it comes to marketing automation... and these bigger accounting consultancies are spinning the same narrative. When, in reality, these companies are simply building out their marketing services - that they claim are dying in the agency model - by simply buying those agencies (or the people who work at them) and bringing them inside the tent. So, here's the real question: what makes a consultancy any better at delivering marketing services than an agency? What makes a consultant charge any differently than the agencies do? What makes the quality of their work (in specific, their creativity) any different? What makes a consultancy any di[...]



Porsche Tries To Beat Uber, Amazon Can Recognize Your Voice And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM

Mon, 16 Oct 2017 08:25:49 PDT

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly on iHeart Radio, if you're interested in hearing more of me blathering away about what's going on in the digital world. I'm really excited about this opportunity, because this is the radio station that I grew up on listening to, and it really is a fun treat to be invited to the Mornings Rock with Terry DiMonte morning show. The segment is called, CTRL ALT Delete with Mitch Joel. width="100%" height="166" scrolling="no" frameborder="no" src="https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/347142548&color=%23ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&show_teaser=true"> This week we discussed:  We had an amazing walk this weekend to help out the Leukemia and Lymphoma Society of Canada. It's called Light The Night, and if you would still like to donate, please feel free to click here and save some lives.   Uber got their stay of execution in Montreal. It's not just taxis. It's car sales too. This is one of the macro trends of our digital economy: no need to own stuff, when you can get it on demand. Well, Porsche is jumping into the on-demand subscription model business as well. For $2,000 a month subscribers to Porsche Passport can summon a 718 Boxster, Cayman S, Macan S or Cayenne on demand. For $3,000 a month, drivers get access to 22 different Porsche models. Registration, insurance and maintenance costs are covered, though subscribers still have to pay for fuel. They can swap for as many different models as desired during the month. Right now, the test program is open to 50 people in Atlanta... is this the future? No car ownership? From the "Creepy Files": Amazon just released an update to their ever-growing Alexa/voice business (still not available in Canada!). Now, Alexa can recognize different voices and give personalized responses. So, at the office... or at home... Amazon now knows your voice.     App of the week: Anchor. Tags: advertising agency alexa amazon amazon alexa amazon echo anchor anchor app app of the week apple brand business blog charity chom 977 fm chom fm ctrl alt delete ctrl alt delete with mitch joel digital economy digital marketing digital marketing agency digital marketing blog digital media echo facebook google guest contributor i heart radio j walter thompson jwt leukemia and lymphoma society of canada light the night light the night walk marketing marketing agency marketing blog mirum mirum agency mirum agency blog mirum blog mirum canada mirum in canada mitch joel mitchjoel montreal radio morning show mornings rock with terry dimonte on demand on demand economy porsche radio segment radio station six pixels of separation social media technology terry dimonte twitter uber uber montreal wpp [...]



Entrepreneurial You With Dorie Clark - This Week's Six Pixels Of Separation Podcast

Sun, 15 Oct 2017 06:13:26 PDT

Episode #588 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. width="100%" height="166" scrolling="no" frameborder="no" src="https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/346987770&color=%23ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&show_teaser=true"> If you don't think business and opportunity has changed much since technology and connectivity mind-melded, you have not been paying attention. Being "in business" does not mean what it used to mean. Individuals (people like you and I) can (and are) building multiple streams of income doing the work that matters to them on their own time. The results - for many - have been staggering. No one knows this better than Dorie Clark, and this is the area of focus for her latest book, Entrepreneurial You - Monetize Your Expertise, Create Multiple Income Streams And Thrive. Dorie Clark is an adjunct professor at Duke University's Fuqua School of Business and also the author of Reinventing You and Stand Out. A former presidential campaign spokeswoman, the New York Times described her as an "expert at self-reinvention and helping others make changes in their lives." A frequent contributor to the Harvard Business Review, she consults and speaks for clients including Google, Microsoft, and the World Bank. She has been a dear friend for several years, and she's even won multiple Grammy awards (not a typo). Enjoy the conversation... You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation - The Mirum Podcast #588. Tags: advertising advertising podcast attention audio blog blogging brand branding business blog business book business podcast business thinker connectivity david usher digital marketing digital marketing agency digital marketing blog digital media dorie clark duke university entrepreneur entrepreneurial you facebook fuqua school of business google grammy grammy award harvard business review itunes j walter thompson jwt leadership leadership podcast management management podcast marketing marketing blog marketing podcast media microsoft mirum mirum agency mirum agency blog mirum blog mirum podcast multiple streams of income new york times reinventing you social media stand out technology twitter world bank wpp [...]



Six Links Worthy Of Your Attention #381

Thu, 12 Oct 2017 13:22:40 PDT

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (Solve for Interesting, Tilt the Windmill, HBS, chair of Strata, Startupfest, Pandemonio, and ResolveTO, Author of Lean Analytics and some other books), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist's Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see". Check out these six links that we're recommending to one another:  Operation Luigi: How I hacked my friend without her noticing - The Hacker Known As "Alex". "Ever wonder how people get hacked? Here's a good (funny, simple) description of someone hacking a willing victim. Few nefarious tools here: Mostly Google, some experimentation, and a bit of dumb luck. Get two-factor authentication already." (Alistair for Hugh). Paula Simons: The man who wasn't there: Who is Mr. Mak, the missing mayoral mystery candidate? - Edmonton Journal. "Want to run for office without actually showing up? I can't tell if this is a prank, idiocy, or flat-out genius. But whatever the case, there's a story here. And, I'd watch the hell out of the resulting documentary." (Alistair for Mitch). China is opening a new quantum research supercenter - Popular Science. "China is putting $10 billion into a new quantum computing centre. Do you get the feeling that they are doing some long-term strategic planning at the highest level, and putting money where their strategy is? Do you think we can say the same in Canada or the US?" (Hugh for Alistair).  The Path to Power in China - Bloomberg Politics. "Given the ... strangeness ... of western politics these days, I've been wondering how the political system operates elsewhere. Here's an overview of how the small group of elite leaders are chosen." (Hugh for Mitch). These Are The People Behind Million-Dollar Sales Of Companies That Sell On Amazon - BuzzFeed. "When people think of Amazon, they think of retail... selling stuff. Amazon is so much more than that. From web services to media platform and beyond. Still, if you did want to focus in on Amazon and the retail space, here's some information that might spark an entrepreneurial dialogue: why not start a business on Amazon only and then sell it... for millions of dollars... with a huge multiple? Yes... it's a very real thing." (Mitch for Alistair). Ev Williams Wants To Save Media -- Again. But Some Writers And Publishers Are Skeptical - BuzzFeed. "Is it just me, or is Medium getting better and better? I love Medium. Smart people writing smart stuff across a myriad of topics. It's free to publish, and writers can even (try to) make money on the platform now. I know some marketers might consider Medium a 'rented property' and not the idea place to publish ideas (get your own blog and own the direction connection with the audience  right?)... or is it? What if Medium is the ideal place to publish, read and (gasp) even pay for great content? It could be... right?" (Mitch for Hugh). Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play. Tags:      innovation  wpp advertising agency alistair croll amazon bit current bit north bloomberg [...]



Business Leaders Really Can Make A Difference

Thu, 12 Oct 2017 08:36:29 PDT

I need your help... and my timeline is tight.  In just 3 days (this coming Saturday) I will participate in Light The Night Walk to benefit the Leukemia and Lymphoma Society of Canada. This has been a tradition since October 2011. I do this to honor my best friend's daughter, Leah. She battled leukemia at the age of five and (thankfully) lived to tell about it. I also do this to honor those who were not as fortunate. Sadly, I know too many people who are not with us - from young children of friends to friends' parents. I am just a humble servent in this battle... please consider sponsoring me for this walk. It's easy... just click here. Back in 2010, my best friend called to let me know that his five year old daughter, Leah, had cancer... leukemia. My world collapsed. A few weeks prior she was at my kid's birthday party, laughing, playing... perfect. Now... leukemia? It was - without a question - one of the hardest moments in my life... trying to understand, and take in what my best friend was telling me about his daughter. I went into a tailspin. Leah's courage throughout her nightmare is what pulled everyone through - family and friends. If there were ever a definition for the word "survivor" it is Leah. After a lengthy and hard battle, she is - thankfully - in remission. This year she started High School. Why am I asking you to help me in support of this noble cause?  I do my best to put out lots of content every week. This makes it over five thousand entries over the years. This isn't about me raising money. It's about our kids and the randomness and cruelty that is leukemia and because none of us are safe. Please help. I set a goal of $10,000 to raise from friends and family (and we're VERY close!). I do realize that times are tough, and many of us are watching our wallets just a little bit closer than we usually have, but please consider giving something. If over the years, any of my content has struck a chord with you, made you smile, made you see your business world in a different way, I hope that you will consider this ask as the "tip jar" for my thoughts. Thank you, kindly... In case you did not know, the Leukemia and Lymphoma Society of Canada is waging war on blood cancers, and making a huge difference. Survivals rates continue to increase.  Tags: advertising advertising agency blood cancer brand business business blog business leader business leadership cancer cause marketing charity content content marketing digital marketing digital marketing agency digital marketing blog disruption innovation j walter thompson jwt leader leadership leukemia leukemia and lymphoma society of canada light the night light the night walk marketing marketing agency marketing blog mirum mirum agency mirum agency blog mirum blog mirum canada mirum in canada mitch joel mitchjoel six pixels of separation wpp [...]



The Mind-Blowing Julie Slick On This Month's Groove - The No Treble Podcast

Tue, 10 Oct 2017 09:51:39 PDT

Julie Slick is this month's conversation on Groove - The No Treble Podcast. You can listen the new episode right here: Groove - The No Treble Podcast - Episode #34 - Julie Slick. Who is Julie Slick? Many people know Julie Slick as a virtuoso bassist and composer. Some know her best for her work in the progressive rock outfit, Adrian Belew Power Trio (yes, he of King Crimson fame). Her story is much deeper and more astonishing than you might imagine. From her humble beginnings at the genesis of School of Rock to her own projects and music (EchoTest). Julie is someone who doesn't just push the instrument forward - in terms of playing style, sound, and technology - but she is also someone trying to break boundaries of what people think of when they hear the bass. Often the loops and effects take the instrument (and her songs) to a whole other stratosphere. This is what makes her a truly original player and someone who defines groove in her own unique way. Melody, innovation, technology, technique and her own borderless attitude, makes Julie one of the most fascinating musicians laying it down these days. Enjoy the conversation... Listen in: Groove - The No Treble Podcast - Episode #34 - Julie Slick. src="https://bandcamp.com/EmbeddedPlayer/track=2767275868/size=large/bgcol=ffffff/linkcol=0687f5/tracklist=false/artwork=small/transparent=true/" style="border: 0; width: 100%; height: 120px;">Groove - Episode #34: Julie Slick by No Treble What is Groove - The No Treble Podcast? This is an ambitious effort. This will be a fascinating conversation. Our goal at Groove is to build the largest oral history of bass players. Why Groove? Most of the content about the bass revolves around gear, playing techniques, and more technical chatter. For us, bassists are creative artists with stories to tell. They are a force to be reckon with. These are the stories and conversation that we will capture. To create this oral history of why these artists chose the bass, what their creative lives are like, and where inspiration can be found. Tags: adrian belew adrian belew power trio bass bass player bass player podcast bass podcast bassist digital marketing echotest electric bass electric bass podcast groove groove no treble groove no treble podcast groove podcast innovation julie slick king crimson mitch joel mitchjoel music podcast musician no treble no treble podcast progressive rock rock school of rock six pixels of separation technology [...]



Scott Galloway Rants On The Digital Age - This Week's Six Pixels Of Separation Podcast

Sun, 08 Oct 2017 06:26:57 PDT

Episode #587 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. width="100%" height="166" scrolling="no" frameborder="no" src="https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/345896776&color=%23ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&show_teaser=true"> He's one of the most respected thinkers in digital media. It's mostly due to his YouTube rants... and he pulls no punches. It takes many people aback, because Scott Galloway is not your typical YouTuber. Scott is a Clinical Professor at the NYU Stern School of Business where he teaches brand strategy and digital marketing. In 2012, Professor Galloway was named "One of the World's 50 Best Business School Professors" by Poets & Quants. He is also the founder of Red Envelope and Prophet Brand Strategy. Scott was elected to the World Economic Forum's Global Leaders of Tomorrow and has served on the boards of directors of Urban Outfitters, Eddie Bauer, The New York Times Company, and UC Berkeley's Haas School of Business. I first discovered Scott's work as the Founder of L2 research (now owned by Gartner) and his incredible keynote presentations on state of the digital economy called, Winners And Losers In The Digital Age. Most recently, Scott published his first business book, The Four - The Hidden DNA of Amazon, Apple, Facebook, and Google, and it's an incredible read. Enjoy the conversation... You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation - The Mirum Podcast #587. Tags: advertising advertising podcast amazon apple audio blog blogging brand brand strategy branding business blog business book business podcast business thinker david usher digital age digital economy digital marketing digital marketing agency digital marketing blog digital media eddie bauer facebook gartner google hass school of business itunes j walter thompson jwt l2 l2 research leadership leadership podcast management management podcast marketing marketing blog marketing podcast media mirum mirum agency mirum agency blog mirum blog mirum podcast new york times new york times company nyu nyu stern school of business poets and quants professor prophet brand strategy red envelope scott galloway social media the four twitter uc berkley urban outfitters world economic forum wpp youtube youtuber [...]



Six Links Worthy Of Your Attention #380

Fri, 06 Oct 2017 18:00:55 PDT

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (Solve for Interesting, Tilt the Windmill, HBS, chair of Strata, Startupfest, Pandemonio, and ResolveTO, Author of Lean Analytics and some other books), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist's Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see". Check out these six links that we're recommending to one another:  Everipedia is the Wikipedia for being wrong - The Outline. "Wikipedia was originally going to be written by 1,000 paid librarians. Instead, it became the world's biggest example of what happens when people apply their cognitive surplus to curation. That curation takes a lot of time and effort -- pages on topics like climate change or gun control are constantly being edited, rolled back, and locked down. And some people think that's an affront to free speech. What if it wasn't curated, and nobody checked sources? That's what Everpedia is." (Alistair for Hugh).  This Future Looks Familiar: Watching Blade Runner in 2017 - Tor.com. "I'm ridiculously excited to see the new Blade Runner. I can't imagine not having seen the original, but apparently some people still haven't. Here's a pretty jarring look at what it's like to see the dark sci-fi original for the first time, through the eyes of someone living in the modern world." (Alistair for Mitch). This Is the Perfect Facebook Post - Vice. "If I'm not mistaken, Alistair grew up in Atlantic Canada, now home of the greatest Facebook post ever." (Hugh for Alistair). Group of White Men in Patagonia Vests Confused for VC Fund, Raise $500 Million - Fortune. "Pretty spot on." (Hugh for Mitch).  Does Even Mark Zuckerberg Know What Facebook Is? - New York Magazine. "Most of us spend a significant amount of our time thinking about technology and how humans interact with it. We also think a lot of about Facebook. Facebook is big. Facebook is not what you think it is. This is a great (and long) read about the current state of Facebook. There are many layers to this story. There are many layers to this company. You may think that you know what Facebook means... would may be mistaken." (Mitch for Alistair). The Coming Creativity Explosion Belongs to the Machines - SingularityHub. "This is the hard stuff for all of us to ponder. It's not the tasks that no one wants to do when it comes to automation. It's not the tasks that we can't even think about doing when it comes to automation. It's the creative stuff. The creative work is the work that we believe will always be relegated to human beings. I've said it before... and I will say it again: if we think that automation, machine learning and artificial intelligence will change everything and stop at creativity, we are fooling ourselves... and the computers will have the last laugh." (Mitch for Hugh). Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play. Tags:  innovation  wpp advertising agency ai alistair croll artificial intelligence automation bit current bit n[...]