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Preview: Six Pixels of Separation - Marketing and Communications Insights - By Mitch Joel at Twist Image

Six Pixels of Separation - Marketing and Communications Insights - By Mitch Joel at Mirum



Six Pixels of Separation - The Mirum Blog is marketing and communications insights from the edge. Mitch Joel will unravel the complex world of digital marketing and social media with the perspective of a digital marketing agency. The Six Pixels Of Separat



Last Build Date: Fri, 15 Dec 2017 13:24:35 PST

 



Six Links Worthy Of Your Attention #390

Fri, 15 Dec 2017 13:24:35 PST

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (Solve for Interesting, Tilt the Windmill, HBS, chair of Strata, Startupfest, Pandemonio, and ResolveTO, Author of Lean Analytics and some other books), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist's Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see". Check out these six links that we're recommending to one another:  1000 different people, the same words - Kieran Snyder - Medium. "Mining data for people's personalities is an interesting hobby. In this analysis, AI company, Textio, looked at how companies' job description wordings have underlying patterns, and what they say about that company's culture. 'When your PR talks about work/life balance, but your team consistently advertises jobs that are work hard/play hard, your team is the one telling the truth.'" (Alistair for Hugh). Well-Kept Gardens Die By Pacifism - LessWrong. "In this time of political and social controversy, it's important to remember that no universally tolerant society can survive. Specifically, to remain tolerant, it must be intolerant of one thing: Intolerance. This is from 2009, but never more relevant. 'The thing about online communities, though, is that you can't rely on the police ignoring you and staying on the job; the community actually pays the price of its virtuousness.'" (Alistair for Mitch). How the Index Card Cataloged the World - The Atlantic. "The digital age is in so many ways a perfecting of a simple technical invention: the index card. But where did the index card come from? Turns out Linnaeus, the guy who first systematized genetic heredity, more or less invented index cards in the process." (Hugh for Alistair).  New York City Wants to Audit the Powerful Algorithms That Control Our Lives - Gizmodo. "I'm not sure how much good this would do, but the more people talk about, and try to understand the ways in which algorithms are and will shape our lives, the better." (Hugh for Mitch). AI isn't just compromising our privacy--it can limit our choices, too - Quartz. "Technology scares us. It's a fact. We're humans. Fire bad. Anything new freaks us out. Plus, unlike when we discovered fire, we've also learned, have grown, become more educated and learned from our mistakes. Of have we? In this fascinating piece, an argument is made: will our free choice be taken away as artificial intelligence delivers on its promise? Before you go screaming, take a second to consider this notion. If AI can truly deliver, in theory, it should know us better than we know ourselves, and the output of it will be either the best decision for us, or the one that makes the most sense. If that is true, where does choice go?" (Mitch for Alistair). Norway becomes first country to end national radio broadcasts on FM - The Guardian. "Norway is the first country in the world to shut down national broadcasts of it's FM network. No, radio ins't dead in Norway. They have, simply, completed the transition to digital radio. What are they left with? Better sound quality, more channels, much more functionality and, according to them, at an eight of the cost of FM radio. To me, this smells less like the shift from traditional to digital, and more like a country self-aware enough to ditch legacy technology when something better is right in front of them. When will other countries follow suit? It's hard to complain about a media channel (and their performance), when there is a better and different solution that might make listeners and advertisers fall in love with it all over again." (Mitch for Hugh). Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play. Tags: advertiser advertising advertising agency ai algorithm alistair croll [...]



Content Marketing 2018 - The Next Chapter

Thu, 14 Dec 2017 07:47:35 PST

What is the future of the content marketing industry? As the saying goes, "change is the only constant" and that applies just fine when it comes to understanding the future of the content marketing industry. One of the people who has been leading the content marketing charge is my friend, founder of Content Marketing Institute and Content Marketing World, Joe Pulizzi (he's also the author of several incredible bestselling books including his latest, Killing Marketing, and who can forget Epic Content Marketing and Content Inc.?). This is Joe's last year at the helm of this business (he sold the business to UBM in June 2016), and it's a bittersweet moment for me. I've known Joe since, basically, day one. I have been a speaker at nearly every single one of his events, and have been a massive evangelist for him and his business. Joe is always there for me... for this community. He's one of the good ones. We need to celebrate people like him much more often. One of the many favourite emails to get from Joe is his annual request to take part in the Content Marketing Institute's predictions for the coming year. Welcome to 2018 Content Marketing Predictions. From their announcement: "In 60+ Predictions on Content Marketing in 2018, some of our favorite content marketing colleagues and compatriots share their thoughts on what it takes to build an audience; how advanced technologies and newer techniques - like AI, voice-enabled search, and virtual reality - will impact the content landscape; how troubling trends like 'fake news" and data breaches will add complexity to the marketing equation and more." Where do I stand? Here was my prediction: "I believe 2018 will be the year where brands publish more and more content natively on external platforms. I have been seeing this trend of 'hub + hub' versus 'hub + spoke' for some time, but it's becoming more and more apparent that brands will be publishing less and less content on their own platforms (or using their platforms more like archives)."  It's true: this is the changing landscape of content marketing today. It looks like this prediction is becoming more of a reality. How did this massive change happen? The Six Pixels of Separation content strategy that Mirum has been nurturing and developing since 2003 has been challenged more than ever before. In short: Getting you (and people who have never heard of us) to sit up and take notice is getting harder and harder. Most consumers no longer venture out to explore corporate websites and blogs. They live and breathe in social media spaces like Facebook, Instagram, Snapchat, LinkedIn, YouTube and beyond. From a purely text-based content consumption perspective, they're more inclined to stay within LinkedIn or read in spaces like Medium. Consumers will still stay true to both the major publication publishers as well as their trusted trade and industry publications. So, what happens when your company posts a brilliant article to the corporate blog? Candidly, it's getting harder (and more expensive - in terms of time and money) to get consumers to head over there, consume and care. Time and time again, brands are arriving at the same reality: if they post the same article on Facebook, LinkedIn, Medium or their industry trade publication's website, it gets tons of heat, attention and care. This is where content distribution strategies trumps content marketing. This is also an indicator that buckling down on your owned property (instead of growing your reach and attention where the consumers are) could be a more costly (and risky) proposition. The value, of course, is now coming from those brands that have built up their email lists and are offering their clients (and prospective customers) more exclusive and valuable content via email. This will come as a shock to those who (wrongly) think that email is dead and/or on its way out. Email is only dying for those that have been using the channel as a way to advertise (ad nauseam) to their list, and not to those who are nurturing, respectful and engaging with[...]


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Do We Blame The Algorithms When Advertising Goes Wrong?

Wed, 13 Dec 2017 06:02:54 PST

When things go wrong in advertising, it looks like brands are throwing the algorithms under the bus. And you thought it was just the agencies who took the brunt of the damage when mistakes are made? It is not. Look no further than Internet Radio to see how this is unfolding. Internet radio has consistently been an area of high growth in advertising spend (and based on the success of podcasts, connected speakers, voice platforms and the troubles of terrestrial radio, it doesn't look like it is going to be slowing down any time soon). Still, Internet Radio is not podcasting. In fact, it works almost exactly like terrestrial radio. It has scheduled programming, measurable audience, and time slot ad buys. The big difference (or value for brands) is the simplicity of digital insertions (the publishers can drop ads in and out with ease across multiple shows over date and time). But, there's one fatal flaw that many brands haven't considered: it's largely a wild west on the content front. Without knowing it, many brands are unwittingly sponsoring some fairly unsavory shows including those supporting racism or even terrorist thinking. So, is this a wake up call about the medium or another example of marketer laziness with programmatic buying? How should brands proceed? Is it easier to keep making the same mistake over and over again (while blaming the algorithms) or do we have a deeper problem going on here? You may want to listen to this: Beancast - Episode #476 - So Very Gassy. This week, I discussed this topic along with Emily Binder (Beetle Moment Marketing), Kate O'Neill (K.O.Insights) and host Bob Knorpp on the very excellent BeanCast Podcast (which I've been fortunate to be a guest on in the past). We didn't just tackle the current problem of Internet Radio advertising. In this episode, we also discussed brands and their inability to truly be friends in social media, ads.cert and what this means for the digital advertising business, and Facebook's new Messenger For Kids apps.  Take a listen and jump into the fray... width="100%" height="166" scrolling="no" frameborder="no" src="https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/368943953&color=%23ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&show_teaser=true"> Tags: ad buy ad cert advertising advertising agency advertising spend algorithm app audience bean cast podcast beancast beetle moment marketing bob knorpp brand business blog connected speaker content content marketing digital advertising digital insertions digital marketing digital marketing agency digital marketing blog disruption Emily binder facebook facebook messenger for kids innovation internet radio j walter thompson jwt Kate oneill ko insights marketer marketing marketing agency marketing blog marketing technology messenger messenger for kids mirum mirum agency mirum agency blog mirum blog mirum canada mirum in canada mitch joel mitchjoel mobile app podcast programmatic programming publisher radio six pixels of separation social media technology voice wpp [...]



Future Proof With Minter Dial - This Week's Six Pixels Of Separation Podcast

Sun, 10 Dec 2017 04:30:50 PST

Episode #595 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. width="100%" height="166" scrolling="no" frameborder="no" src="https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/367516745&color=%23ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&show_teaser=true"> Back in early 2002, when I first got started in this agency business, I was networking as much as possible. One of the first major local executives that I met was Minter Dial. A man with an international reputation who was senior leadership at L'Oreal. We became friends, but Minter moved on. I believe that Minter and I bonded so well, because we were both interested in very divergent cultural spaces, while developing very corporate lives at the same time. To give you some context, Minter Dial is an American, with French citizenship, born in Belgium, educated in England, living in France and married with two children. He is the author and producer of the award-winning documentary film and book, The Last Ring Home. A personal and moving story that traces the lives of his grandfather and grandmother through WWII. The film, which has won multiple awards, including Best Foreign Film, Best Documentary and Best Screenplay, was shown on PBS in May of this year. On the professional front - after a 16-year international career with the L'Oréal Group -- including nine assignments in France, UK, USA and Canada -- Minter launched The Myndset Company, a boutique agency providing business speaking and consultancy on leadership, branding and digital strategy. Most recently, Minter co-authored (with Caleb Storkey), Futureproof - How to get your business ready for the next disruption. The book explores the three core mindsets and twelve disruptive technologies that brands must have to grow and succeed... and to get ready for the next disruption. Enjoy the conversation...    You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation - The Mirum Podcast #595. Tags: advertising advertising agency advertising podcast   brand branding business blog business podcast business speaking caleb storkey culture digital marketing digital marketing agency digital marketing blog digital marketing podcast digital strategy disruption disruptive technology documentary future proof futureproof innovation j walter thompson jwt leadership leadership podcast loreal management podcast marketing marketing agency marketing blog marketing podcast minter dial mirum mirum agency mirum agency blog mirum blog mirum canada mirum in canada mitch joel mitchjoel pbs podcast six pixels of separation speaking technology the last ring home the myndset company wpp [...]



Six Links Worthy Of Your Attention #389

Fri, 08 Dec 2017 07:37:47 PST

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (Solve for Interesting, Tilt the Windmill, HBS, chair of Strata, Startupfest, Pandemonio, and ResolveTO, Author of Lean Analytics and some other books), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist's Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see". Check out these six links that we're recommending to one another:  Postmortem: Every Frame a Painting - Tony Zhou - Medium. "The YouTube channel Every Frame A Painting has been doing visual storytelling for years now. And, with this post, they wrapped things up. 'My name is Tony and my name is Taylor, and this concludes Every Frame a Painting.' I hadn't been following their story, but if you're a creative type working today, this is a fascinating read -- and I have a few hours of videos to catch up on." (Alistair for Hugh). I Made My Shed the Top Rated Restaurant On TripAdvisor - Vice. "If true, this is a scathing indictment of ratings sites. If not, it's the best example of trolling I've seen on the Internet in recent years. Either way, you need to see this -- if only for the behind-the-scenes photos of food staging." (Alistair for Mitch). Is There a Limit to Scientific Understanding? - The Atlantic. "Science is still pretty bad at describing real complexity, and still terrible at explaining our own brains. Maybe that's a constraint of human consciousness, and a limit of our ability to truly understand the world around us." (Hugh for Alistair). Kick Against the Pricks - The New York Review of Books. "Laura Kipnis pulls no punches in this snarky and wise overview of the spate of powerful men falling on their, er, swords. The article is more remarkable in its shading beyond black and white." (Hugh for Mitch).  Ambient AI Is About to Devour the Software Industry - Technology Review. "Amazon. Oh, Amazon. When you mix artificial intelligence and machine learning into cloud platforms, something really big is/will happen. Not enough people get it, understand it or are ready for the ramifications. From this article: 'This shift promises to be the biggest transition for the software world in decades. The easy availability of on-demand machine learning, combined with tools for automating the design and training of AI models, should, in fact, have an increasing impact on overall economic productivity, according to some economists.' It's not about new software. Not at all. As the article surmises: '...cloud-based machine learning is about to take the software industry by storm--and, by extension, to rewire the entire economy.' Yes, the entire economy." (Mitch for Alistair). 'Let the soul dangle': how mind-wandering spurs creativity - Aeon. "If all you are ever doing is transitioning from deep work into a Facebook feed, into YouTube, into dinner, into Netflix and beyond, you are busy trying to fill your day. Being active is so important. No doubt. But what about just letting your mind wander? How about just giving yourself a beat... a long beat... a long walk... or just do nothing. Literally, nothing. Not even a meditation or mindfulness session. Nothing. Just put your mind out on a clothesline and do nothing until it dries. What could happen? Perhaps... maybe... a massive breakthrough?" (Mitch for Hugh).  Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play. Tags: advertising advertising agency aeon ai alistair croll amazon ambient ai artificial intelligence   book a futurists manifesto brand business blog business book business thinker cloud cloud based machine l[...]



The Legendary John Patitucci On This Month's Groove - The No Treble Podcast

Fri, 08 Dec 2017 07:54:56 PST

John Patitucci is this month's conversation on Groove - The No Treble Podcast. You can listen the new episode right here: Groove - The No Treble Podcast - Episode #36 - John Patitucci. Who is John Patitucci? What has not been said about the bass playing of John Patitucci? The Brooklyn native started playing the bass when he was twelve years old and has not stopped since. He was a member of three Chick Corea groups: the Elektric Band, the Akoustic Band, and the quartet. While he often switches between the acoustic and electric bass, most of us know him for his groundbreaking work with the six string bass. Patitucci truly is the triple threat: a killer live performer, an amazing studio musician, and a much sought-after teacher. He was the artistic director of the Bass Collective, was involved with the Thelonious Monk Institute of Jazz, he started the Online Jazz Bass School, and was more recently appointed artist in residence at Berklee College of Music. In 2015, the documentary Back In Brooklyn came out and covered not only the recording of his solo disc, Brooklyn, but it was a phenomenal look back on his incredible career. John is busier than ever these days. The multi-Grammy winner most recently toured with The John Patitucci Electric Guitar Quartet, which happened around the same time as the 2015 recording of another trio, Children of the Light. We're honored that John took the time to chat with us. Enjoy the conversation... Listen in: Groove - The No Treble Podcast - Episode #36 - John Patitucci. style="border: 0; width: 100%; height: 120px;" src="https://bandcamp.com/EmbeddedPlayer/track=2462437368/size=large/bgcol=ffffff/linkcol=0687f5/tracklist=false/artwork=small/transparent=true/" seamless>Groove - Episode #36: John Patitucci by No Treble What is Groove - The No Treble Podcast? This is an ambitious effort. This will be a fascinating conversation. Our goal at Groove is to build the largest oral history of bass players. Why Groove? Most of the content about the bass revolves around gear, playing techniques, and more technical chatter. For us, bassists are creative artists with stories to tell. They are a force to be reckon with. These are the stories and conversation that we will capture. To create this oral history of why these artists chose the bass, what their creative lives are like, and where inspiration can be found. Tags:   back in brooklyn bass bass collective bass player bass player podcast bass podcast bassist berklee college of music brooklyn chick corea chick corea akoustic band chick corea elektric band chick corea quartet children of the light digital marketing education electric bass electric bass podcast fretless bass grammy groove groove no treble groove no treble podcast groove podcast john patitucci mitch joel mitchjoel music podcast musician no treble no treble podcast online jazz bass school performance six pixels of separation studio musician teacher the john patitucci electric guitar quartet thelonius monk institute of jazz [...]



Into The Speaker Lab With Grant Baldwin - This Week's Six Pixels Of Separation Podcast

Sun, 03 Dec 2017 03:46:12 PST

Episode #594 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. width="100%" height="166" scrolling="no" frameborder="no" src="https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/364311566&color=%23ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&show_teaser=true"> The number one question that people ask me is: how did you become a professional speaker? I don't believe that my story is replicable. Not because I am special (I am not). I just had many lucky breaks happen together in a short period of time. Here's one thing that I have learned over the years: the best speakers do not just get up on stage and deliver. They are not individuals with birth-given skills. The ability to communicate to an audience (and, that's anyone from the boardroom to the convention centre) is a learnable skill. Grant Baldwin does this for a living. A former Bible college youth pastor, Grant now helps people become speakers... and become better speakers. His company, The Speaker Lab, has a whole mess of tools, podcasts, workshops, training and more (including his free speaker workshop and free speaker fee calculator). In this episode, we break it down for anyone and everyone who wants to deliver in front of an audience. And, whether you eagerly want to get up on stage or are dreading it, the skillset of public speaking is critical to your success (and your brand's). Enjoy the conversation...  You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation - The Mirum Podcast #594. Tags: advertising advertising agency advertising podcast audience brand business blog business podcast communication digital marketing digital marketing agency digital marketing blog digital marketing podcast disruption grant baldwin innovation j walter thompson jwt leadership podcast management podcast marketing marketing agency marketing blog marketing podcast mirum mirum agency mirum agency blog mirum blog mirum canada mirum in canada mitch joel mitchjoel podcast presentation professional speaker public speaking six pixels of separation speaker speaker fee speaker training speaking speaking podcast the speaker lab the speaker lab podcast wpp [...]



Six Links Worthy Of Your Attention #388

Fri, 01 Dec 2017 08:49:08 PST

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (Solve for Interesting, Tilt the Windmill, HBS, chair of Strata, Startupfest, Pandemonio, and ResolveTO, Author of Lean Analytics and some other books), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist's Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see". Check out these six links that we're recommending to one another:  Pentagon Tiling Proof Solves Century-Old Math Problem - Quanta Magazine. "I found this more interesting than I expected to. It presages a future where humans figure a thing out gradually, then a machine helps test the rules the mathematician set out." (Alistair for Hugh). Film Crit Hulk SMASH: Let's Talk About "Pickle Rick" - Birth. Movies. Death. "It's easy to dismiss Rick and Morty as a puerile sequel to shows like Archer and South Park. But like those shows, there's a lot beneath the surface. And the Pickle Rick episode is a heady does of existentialism, epistomology, and nihilism. Even if you don't watch it, reading this review will give you a sense of how profound it is; the closing war of words between Rick and the therapist is university-level philosophy. From a man in a pickle roach rat body on a couch." (Alistair for Mitch). Big Money Rules - The New York Review of Books. "I worry about the future for my kids. Looking at a collection of factors changing in the world -- AI, concentration of digital power, and the scale of control that wealth (partly due to the preceding factors) can now exert on our societies, I see a future where the comfortable middle class existence is a harder path to find. And, if you lean to another vision of the future, fighting for it is, I think, going to become more difficult. To cheer you up before the holidays, here is part of the story." (Hugh for Alistair). This Surreal Shot of Jupiter's Clouds Is Exactly What We Need Right Now - Gizmodo. "It seems like the future is going to require a bit more buddhism, a bit more 'we are but insignificant specs in the universe' thinking... and these pics of Jupiter might help." (Hugh for Mitch). Jimmy Iovine Breaks Down What's Wrong With the Music Business, Warns Against Overoptimism in Streaming: 'They're Not Making Money' - Billboard. "I read all music business industry pieces with a grain of salt. I was there. From the beginning. I watched CDs come in and then digital downloads. I was in the industry. I left it for a very specific reason: the music industry was pushing back (hard) against technology, while - at the same time - I had a deep desire to push forward with technology. This is a great piece, because those days are done and we are where we are. In reading this, you may be fooled into thinking that this is just about the music industry. It is not. Everything Jimmy talks about in here is happening/going to happen to your brand and your industry. Enjoy the ride..." (Mitch for Alistair). The quitting economy - Aeon. "Do you believe that a big part of what makes a company great is the people that work for it? Do you believe that a big part of what makes a company great is when the people that work there are loyal to the brand? What have we become? Here's the premise: Business is a mess. Nobody is safe. Employees know this and they're buying insurance. Insurance in themselves. With that, they're ready to lift anchor and bolt... always. So, what does this make us? What great brands will survive?" (Mitch for Hugh). Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play. Tags: advertising advertising agency aeon ai [...]



Mini Gift Guide For The Tech Traveller's Business Person In Your Life

Fri, 08 Dec 2017 11:36:10 PST

Normally, I shy away from gift guides. This year is different. I travel about 150,000 miles per year (for some that's insane, for other that's called "February"). With that, I am always super specific about the gear that I travel with. Because I never check bags, everything must be super lightweight, ultra durable, multi-purpose and truly functional for heavy usage. Over the years, I've often had the question: "Where did you get that?," while sitting in airports, hotel lobby's or just over lunch with a friend. I quickly realized that I, in fact, am a huge nerd and love scouting out the latest and greatest in tech and travel gadgets that can make your business trip that much more pleasant. Let's level set first. Before rattling off some of the best gadgets, it's important to note that I travel with a MacBook Pro (the new one that is USB C only) and the iPhone X. I travel, mostly, domestically in North America and I have a physical aversion to checking any luggage. So, I pack light and wear similar clothes (black only!). With that, here's my mini gift guide for the tech traveller's business person in your life... Anker PowerCore Fusion 5000 2-in-1 Portable Charger and Wall Charger. A killer little travel device that enables me to leave all of the Apple charger bricks at home for the smartphones and tablets and - at the same time - this also double as a portable charger for your smartphone. I can't thank Scott Stratten enough for introducing me to this device. I also love how it plugs directly into the wall and recharges the battery, while being able to handle two USB devices. Simply brilliant. This literally took me from four separate charging devices/portable batteries down to just one. Poweradd 2-Outlet Mini Travel Surge Protector. This is another "must have" device. I picked up a portable and mini travel size power bar at a trade show booth for free. I loved it. It eventually died, and I replaced it with this one... and I am glad that I did. This has room for a few devices to plug in, plus two USB ports. If you have ever been to a hotel, airport lounge or airport lobby, you know how scare, hard to find and tight the spaces are to actually plug anything in. This one is so well designed, that it even plugs perfectly into that pesky little outlet that are in the base of hotel room lamps on the night table. Frequent flyers also know how tough it can be to get those Apple chargers into in the in-seat plugs (if you're lucky enough to have one). This cures all. I love the way the chord wraps and hides itself, and I'm a huge fan of the little green power light as well. You have no idea how often I plug something into a random wall on the road, and I don't know if the socket is dead, if it's the charger, etc... This lets you know when it's actually getting power. This gets you from one plug to two plus two USB ports. Anble 4-in-1 USB Type C to HDMI, DVI and VGA Converter. If you have to give a business presentation, you need to have one of these. While my primary dongles to attach my laptop to projectors are the official ones from Apple, I always want to have a back up (especially because these new MacBook's are using USB C, and very few AV teams carry this new format/dongle). With that, I always want a backup. This is it. It's an all-in-one, so I would not trust it as the only solution, but it's great for a backup. The bonus of this one is that it also has DVI. DVI is a format I don't see often (and Apple doesn't even have a USB C to DVI dongle), but just in case I always keep this one handy. So, you can connect to VGA, HDMI and DVI all from this one dongle. 2 in 1 Lightning iPhone 7 Adapter for iPhone. If you use headphones, one of the biggest adjustments that must be made as you transition over to the newer iPhones, is the lack of a headphone jack. I'll recommend some great Bluetooth headsets for being on-the[...]



Holiday Tech Gift Guide And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM

Mon, 27 Nov 2017 10:54:50 PST

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). It's not a long segment - about 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly on i Heart Radio, if you're interested in hearing more of me blathering away about what's going on in the digital world. I'm really excited about this opportunity, because this is the radio station that I grew up listening to, and it really is a fun treat to be invited to the Mornings Rock with Terry DiMonte morning show. The segment is called, CTRL ALT Delete with Mitch Joel. width="100%" height="166" scrolling="no" frameborder="no" src="https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/361650761&color=%23ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&show_teaser=true"> This week we discussed:  I'm always asked about different and unique gadgets. The holidays are upon us and people might want to pick up some cool tech for their loved ones. Here are some great ideas in the $20 - $150 range: Anker PowerCore Fusion 5000 ($35).  Logitech Spotlight ($150). Anker Wireless Charger PowerPort ($25), Beats x ($150).  Amazon Echo Dot ($50). Netflix really introduced us to binge-watching, and it became a new way to watch TV. Well, it just introduced a stunning new habit. Last week a study came out, and it found that more people are watching Netflix outside their homes. About 67% of people now watch movies and TV shows in public, according to an online survey it commissioned of 37,000 adults around the world. Most popular places? Planes and buses. With that, 26% of respondents also said that they watch at work. Productivity continues to go down the drain... or in the stream?  App of the Day: Amazon Prime Video. Tags: advertising agency alexa amazon amazon alexa amazon echo amazon echo dot amazon prime music amazon prime video anker app app of the week apple beats beats x binge watching brand business blog chom 977 fm chom fm ctrl alt delete ctrl alt delete with mitch joel digital marketing digital marketing agency digital marketing blog digital media echo facebook google guest contributor i heart radio j walter thompson jwt logitech marketing marketing agency marketing blog mirum mirum agency mirum agency blog mirum blog mirum canada mirum in canada mitch joel mitchjoel mobile device montreal radio morning show mornings rock with terry dimonte netflix radio segment radio station six pixels of separation social media technology terry dimonte twitter wpp [...]



Secrets For Powerful Communications With Julian Treasure - This Week's Six Pixels Of Separation Podcast

Sun, 26 Nov 2017 04:21:06 PST

Episode #594 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. width="100%" height="166" scrolling="no" frameborder="no" src="https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/361076849&color=%23ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&show_teaser=true"> Sometimes lightning strikes, and you get lucky. There is no question that this is, exactly, what happened to me over ten years ago when I first met Julian Treasure and we happened to sit next to each other at the first TED conference that I ever attended. To watch him ascend has been a treat. To learn from him has been even better. Julian is a sound and communication expert. He travels the world training people to listen better and create healthier sound. He is author of two books, Sound Business, and the recently published, How to be Heard. He's not someone who just attends TED. He's a TED speaker as well. Julian's five TED talks have been watched more than 40 million times. His latest, How to speak so that people want to listen, is in the top 10 TED talks of all time. Julian is also founder of The Sound Agency. The audio-branding company asks and answers the question "How does your brand sound?". Julian's main focus right now is helping people (like you and me) get better at communicating. How To Be Heard is such a great book (seriously... read it!). Enjoy the conversation...  You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation - The Mirum Podcast #594. Tags: advertising advertising podcast audio audio branding   blog blogging brand branding business blog business book business podcast business thinker communications communications expert david usher digital marketing digital marketing agency digital marketing blog digital media facebook google how to be heard innovation itunes j walter thompson julian treasure jwt leadership leadership podcast management management podcast marketing marketing blog marketing podcast media mirum mirum agency mirum agency blog mirum blog mirum podcast social media sound sound business sound expert ted ted conference ted speaker the sound agency twitter wpp [...]



Six Links Worthy Of Your Attention #387

Thu, 23 Nov 2017 11:31:33 PST

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (Solve for Interesting, Tilt the Windmill, HBS, chair of Strata, Startupfest, Pandemonio, and ResolveTO, Author of Lean Analytics and some other books), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist's Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see". Check out these six links that we're recommending to one another:  'Do you want to be a pet or livestock?'--a new religion wants to prepare us for the future of artificial intelligence - Mashable. "If you think sentient AI is coming, then there's just one question: Do you want to be pets or cattle? This is resignation at its best, and it's literally a church. Want a sign of our times? Here you go." (Alistair for Hugh). Cow Clicker. "I hadn't heard about this until recently, but apparently it's been around since 2012. It's a satire of Facebook games designed to demonstrate just how addictive social games are. You literally click to get more clicks. And despite this, it became successful. It's offline now, but you can still click the place where the cow was -- and people do. Want another sign of our times? Look no further." (Alistair for Mitch). Take This Hammer - YouTube. "I've been reading James Baldwin for the first time. Another Country, published in 1962 - still a radical book - is still amazingly relevant. Here's a short clip of Baldwin talking about race and a specific word." (Hugh for Alistair). The doll doctor of Paris - The Guardian. "The stuff of nightmares." (Hugh for Mitch). When Is The U.S. Going To Ban The Internet Of Things For Children? - Fast Company - Co. Design. "Sometimes, technology happens and we just let it happen. We don't think much about it. It kind of creeps up on us, while at the same time it becomes super-pervasive almost overnight. To me, that is how I can best describe the internet of things... or connected devices. We worry about the health and well-being of young people when it comes to the web and smartphones and screens. Well, how about this whole internet of things? Are just OK with it because it's now everywhere? After reading this... not so much." (Mitch for Alistair). Why Is New York Full of Empty Stores? - The New York Times. "This is one very powerful read. Cities are changing beneath our noses and most people hardly notice it. Sure, just shrug your shoulders and mutter 'Amazon' and move on. Think about it this way: if the most densely populated city on the planet is having a hard time keeping small businesses around, what chance does your community have? Is your only bet to set up shop on Shopify? Local merchants? There's a depth to this issue and we're ignoring it... even as these empty spaces sit right in front of our faces." (Mitch for Hugh). Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play. src="https://www.youtube.com/embed/L0L5fciA6AU?showinfo=0" width="560" height="315" frameborder="0"> Tags: advertising agency ai alistair croll amazon another country artificial intelligence  innovation  mashable  wpp bit current bit north book book a futurists manifesto brand business blog co design community complete web monitoring connected devices cow clicker design digital marketing digital marketing agency digital marketing blog disruption facebook faceb[...]



You Can't Always Blame The Business Model When It Comes To Marketing

Wed, 22 Nov 2017 07:06:08 PST

"Stop crying and get to work on changing your business model!" When I started off in the agency world (early 2000s), this is how I used to think. This line of thinking was to my professional advantage and opportunity, as I was bringing to market (along with my fellow business partners) a new way to think about a modern marketing agency in an digital world. Over the past seventeen years, that new business model has been validated. Digital marketing agencies grew with a multiple that was not comparable to traditional advertising agencies, as traditional agencies started initiating technology teams and more to keep pace. With that many other businesses began offering these digital marketing services to better grow their own businesses. Back in 2015, I published an article titled, Disruption, Disruption Everywhere, that listed out the many industries that were now deploying digital marketing services. From a personal perspective, our new business model fuelled growth for over a decade, until we were acquired by WPP (the largest marketing and communications network in the world) in 2014, and quickly took a bunch of agencies (that were within the J. Walter Thompson Corporation) and rebranded as Mirum in 2015 to build one of the largest digital marketing agencies in the world. None of that would have been possible without WPP's backing (financially and strategically with vision). Since then we have been named (twice!) to Gartner's Magic Quadrant for Digital Marketing Agencies and, most recently, got named to The Forrester Wave - Search Marketing Agencies. But, aren't the advertising agencies business model against the ropes these days?  Many people don't truly understand what WPP is. WPP is a multinational marketing, media, advertising and public relations holding company that owns brands like GroupM, Ogilvy, Kantar and many more. The company employs over 200,000 people working in over 3000 offices in over 113 countries. There are over 400 companies that make up the portfolio of what WPP is. WPP has a current market cap of about $22 billion USD. These facts are not being written here to impress you. These facts are not being laid out here to debate the current stock price. These facts are being laid out, because when people react to news about WPP or other brands (see: WPP: 'Our industry may be in danger of losing the plot' as like-for-like sales and revenues fall), their gut commentary usually sounds something like: "Stop crying and get to work on changing your business model." Again, this is not just an issue that WPP faces. I've seen similar commentary for brands like Apple, Twitter and Snapchat down to local mom and pop businesses that are struggling.  Is it fair to ask a business to change or die? Maybe "fair" is a poor choice of words. From my perch, I don't think many people realize just how many moving parts every business has, how much they have actually changed and adapted, and just where - exactly - they are planting seeds for a future that is very different from today. It's easy to toss out lines like: "advertising as we know it is dead/dying/changing" or "what worked yesterday is completely tossed upside down in a digital world." Both are only true sentiments if the companies that we are saying this about haven't done anything to change. But, what if they have done many things/everything to change, while at the same time being equally committed to a business model that continues to make solid returns - even if the future is not perfectly clear/definable?  Wall Street versus Main Street? Many feel that being a publicly traded company is part of the problem and not the solution. That having to manage and deliver against the street's expectations makes it increasingly hard for companies to "c[...]



The Speed Of Tesla, Amazon's Voice And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM

Tue, 21 Nov 2017 07:36:26 PST

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). It's not a long segment - about 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly on i Heart Radio, if you're interested in hearing more of me blathering away about what's going on in the digital world. I'm really excited about this opportunity, because this is the radio station that I grew up listening to, and it really is a fun treat to be invited to the Mornings Rock with Terry DiMonte morning show. The segment is called, CTRL ALT Delete with Mitch Joel. width="100%" height="166" scrolling="no" frameborder="no" src="https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/358712186&color=%23ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&show_teaser=true"> This week we discussed:  Tesla is bringing the Roadster back, and even if you don't like cars, this one is drool-worthy. Beyond being gorgeous, it goes zero to sixty in 1.9 seconds and zero to one hundred mph in 4.2 seconds. It can go up to 250 mph and do 630 miles between a charge. It will only be available in 2020. It will cost around $200,000. And, if that wasn't a distraction enough to the automotive world, Elon Musk announced it on the same day as their new electric truck (and then Loblaws put in an order for 25). The craziest part of all this? Your car/truck is now an app.  Finally! Finally Amazon is bringing the Echo, Alexa and Prime Music device and services to Canada. Voice-controlled speakers are about to take over Canada... and we're already a few years behind the US.  App of the Week: Grammarly Keyboard. Tags: advertising agency alexa amazon amazon alexa amazon echo amazon prime music app app of the week apple  chom 977 fm brand business blog chom fm ctrl alt delete ctrl alt delete with mitch joel digital marketing digital marketing agency digital marketing blog digital media echo electric car electric truck electric vehicle elon musk facebook google grammarly grammarly keyboard guest contributor i heart radio j walter thompson jwt loblaws marketing marketing agency marketing blog mirum mirum agency mirum agency blog mirum blog mirum canada mirum in canada mitch joel mitchjoel mobile device montreal radio morning show mornings rock with terry dimonte prime music radio segment radio station roadster six pixels of separation social media technology terry dimonte tesla tesla roadster twitter voice controlled speaker wpp [...]



Marketing Lessons From The Toxic Avenger With Jeffrey Sass - This Week's Six Pixels Of Separation Podcast

Mon, 20 Nov 2017 10:40:10 PST

Episode #593 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. width="100%" height="166" scrolling="no" frameborder="no" src="https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/357948764&color=%23ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&show_teaser=true"> I've known Jeffrey Sass for many years. We've become friends through the digital channels. It started back when I was speaking at an event in South Florida and stumbled into a domain name convention and auction. I watched the domain Jeans.com go for a ridiculous amount of money. Jeffrey Sass didn't buy that domain, but he's been a part of that scene for a long time. Currently, he's the CMO for .CLUB - now a global brand, and one of the top and most used new domain extensions. What I did not know is his history is helping to market B movies. In the evolution of his career in marketing, he joined the Troma Entertainment team, having met Troma Founders Lloyd Kaufman and Michael Herz, when he was working in a film and TV distributor. He had a long and enjoyable stay in Tromaville, and was deeply involved in writing and producing as well as video and television sales. Troma launched The Toxic Crusaders Saturday morning cartoon series, in addition to contributing creatively to the show, he launched and ran Troma's in-house licensing and merchandising arm, making deals with more than 70 licensees worldwide, including Marvel Comics. So, he recently published the fascinating read, Everything I Know about Business and Marketing, I Learned from The Toxic Avenger - (One Man's Journey to Hell's Kitchen and Back). If that were not enough, he also handled licensing and merchandising for the Emmy Award-winning PBS show, Reading Rainbow. Enjoy the conversation...   You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation - The Mirum Podcast #593. Tags: advertising advertising podcast audio b movie blog blogging brand branding business blog business book business podcast business thinker cartoon chief marketing officer cmo david usher digital channel digital marketing digital marketing agency digital marketing blog digital media domain extension domain name domain name convention dot club emmy awards everything I know about business and marketing I learned from the toxic avenger facebook film industry google innovation itunes j walter thompson jeff sass jeffrey sass jwt leadership leadership podcast licensing lloyd kaufman management management podcast marketing marketing blog marketing podcast marvel marvel comics media merchandising michael herz mirum mirum agency mirum agency blog mirum blog mirum podcast movie movie industry pbs reading rainbow social media toxic avenger toxic crusaders troma troma entertainment twitter wpp [...]



Six Links Worthy Of Your Attention #386

Sat, 18 Nov 2017 03:48:29 PST

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (Solve for Interesting, Tilt the Windmill, HBS, chair of Strata, Startupfest, Pandemonio, and ResolveTO, Author of Lean Analytics and some other books), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist's Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see". Check out these six links that we're recommending to one another:  Remove the legend to become one - Remains of the Day. "This article is both a great piece on the proper use of graphs and Tufte's call for parsimony, and a behind-the-scenes look at the almost maniacal focus Amazon had on analytics and data-driven decision-making from the very start. Oh, and it's got some Excel nostalgia in it too." (Alistair for Hugh).  Slaughterbots - Stop Autonomous Weapons - YouTube. "When we see a self-driving car, we think about AI. What we should be thinking about is relentless persistence, unflinching attention, and superhuman senses. The algorithms are the easy part. And when those become weapons of war, they're more lethal than nukes -- and simpler to create and deploy. Autonomous weapons are a bad idea for the future of organic creatures. And, if you want to make the layperson think about tech, well, this video is about as good as it gets. It's like a short episode of Black Mirror. And most of it is real today." (Alistair for Mitch). America's 'Retail Apocalypse' Is Really Just Beginning - Bloomberg."America's retailers took on enormous debt in the past decade. That debt is coming due. Plus, Amazon. It's going to be ugly in the retail space in the USA, with huge implications for lower-end of the employment. We continue to live in interesting times." (Hugh for Alistair). Digital Polarization on Pinterest - Mike Caulfield - YouTube. "Mike Caufield shows you how quickly you can go from mason jar crafter to radicalized conspiracy theorist on Pinterest with two pins, one page visit and 14 minutes. It's pretty scary, and is a good proxy for what is happening in our political discourse. Question: How should we run our society now?" (Hugh for Mitch).  What I Wish I Knew At 22 - Laura Gassner Otting - LinkedIn. "My buddy, Laura, wrote this piece on LinkedIn back in 2016. It just came back on my radar. It's so good. It's so true... and, while I may not be 22, there are still tons of lessons in her article that I should really be taking closer to heart. How about you?" (Mitch for Alistair). Meet the People Who Listen to Podcasts at Super-Fast Speeds - BuzzFeed. "As a huge fan of the podcast space, here's something super interesting. It could also be an inflection point for me: I'm old... I listen to podcasts at the speed with which the conversation is recorded. I think there is a nuance in hearing the pauses and phrasing of how people think and speak. Did I just become an olds? What do you think?" (Mitch for Hugh). Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play. width="560" height="315" src="https://www.youtube.com/embed/9CO6M2HsoIA" frameborder="0" allowfullscreen> width="560" height="315" src="https://www.youtube.com/embed/iZ17h4e7k_s" frameborder="0" allowfullscreen> Tags: advertising agency ai algorithm alistair croll amazon artificial intelligence  innovation  retail  wpp bit current bit north [...]



How Did We Do In Content Marketing For 2017?

Fri, 17 Nov 2017 04:43:39 PST

Can you believe that 2017 is almost done? Your content feed is about to inundated with the classic (and link-bait friendly) end of year feed of "what happened in 2017?" and "what's going to happen in 2018?" The real question is this: did anybody get their predictions for 2017 right, when it comes to content marketing? Back in December my friends at Content Marketing Institute published published 60+ Predictions On Content Marketing In 2017. I was (kindly) asked to contribute, and here was what I wrote... Owned versus rented platforms are going to change dramatically. The "owned" versus "rented" platform discussion is naturally going to shift to a (mostly) rented strategy (think "hub and hub" instead of "hub and spoke" model). Instead of brands trying to drive eyeballs back to their owned sites, blogs, newsrooms, articles, etc... they are going to focus much more on creating and engaging with content wherever their consumers are (this, is mostly, places like Facebook, Instagram, LinkedIn, Medium, etc...). I believe that a strong, intelligent and well-pursued content distribution strategy will become more important than the content marketing strategy for many brands. Namely: brands know how to create great content, now they're going to focus on where that content can gain the most audience and how they are going to pay/boost it to garner attention. There will be more complicated and interesting times ahead for marketers... for sure. So, did that happen? It looks like this shift is (quickly) becoming more of a reality. Why did this occur? As I wrote in the initial article on this trend: The Six Pixels of Separation content strategy that Mirum has been nurturing and developing since 2003 is going to be more challenged than ever to get you (and people who have never heard of us) to sit up and take notice. Most consumers no longer venture out to explore corporate websites and blogs. They live and breathe in social media spaces like Facebook, Instagram, Snapchat, LinkedIn, YouTube and beyond. From a purely text-based content consumption perspective, they're more inclined to stay within LinkedIn or play in spaces like Medium. Consumers will still stay true to both the major publication publishers as well as their trusted trade and industry publications. So, what happens when your company posts a brilliant article to the corporate blog? Candidly, it's getting harder (and more expensive - in terms of time and money) to get consumers to head over there, consume and care. Time and time again, brands are arriving at the same reality: if they post the same article on Facebook, LinkedIn, Medium or their industry trade publication's website, it gets tons of more action, attention and care. This is where content distribution strategies trumps content marketing. This is also an indicator that buckling down on your owned property (instead of growing your reach and attention where the consumers are) could be a more costly (and risky) proposition. The value, of course, is now coming from those brands that have built up their email lists and are offering their clients (and prospective customers) more exclusive and valuable content via email. This will come as a shock to those who (wrongly) think that email is dead and/or on its way out. Email is only dying for those that have been using the channel as a way to advertise (ad nauseam) to their list, and not to those who are nurturing, respectful and engaging with that most trusted database. Pretty spot on... and a bird's eye view into what the next few years hold for content marketing. What else was said? You can check out how astute other industry professionals w[...]



Twitter's Expansion, Driverless Cars And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM

Wed, 15 Nov 2017 13:47:38 PST

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). It's not a long segment - about 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly on iHeart Radio, if you're interested in hearing more of me blathering away about what's going on in the digital world. I'm really excited about this opportunity, because this is the radio station that I grew up listening to, and it really is a fun treat to be invited to the Mornings Rock with Terry DiMonte morning show. The segment is called, CTRL ALT Delete with Mitch Joel. width="100%" height="166" scrolling="no" frameborder="no" src="https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/355089266&color=%23ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&show_teaser=true"> This week we discussed:  Twitter has done it. 140 characters is dead. Long live 140 characters. Last week, almost everybody's Twitter limit of creativity was expanded to 280 characters. Now, we simply don't know what to say with all of this newfound space to create. Is this a smart move for Twitter or edging them ever-closer to be acquired by someone like Facebook?  We have had some hearty laughs in the past about self-driving cars on the radio show. It felt like it would be decades until this became a reality. Well, Alphabet (the holding company of Google, etc...) is rolling out their first test fleet of driverless cars under the Waymo brand, and these are the ones without human drivers behind the wheel. Social Media app, Musical.ly had a good week. The teen/tween app that is lip-syncing with a YouTube slant was acquired by Chinese news and information site, Beijing Bytedance for "as much as" $1 billion. It has only been three years since this app has been on the market. Do you remember wondering if this app would have legs when we first talked about it not that long ago?  App of the week: HQ. Tags: 140 characters 280 characters advertising agency alphabet app of the week apple beijing bytedance brand business blog chom 977 fm chom fm creativity ctrl alt delete ctrl alt delete with mitch joel digital marketing digital marketing agency digital marketing blog digital media driverless cars facebook google guest contributor hq hq trivia i heart radio j walter thompson jwt marketing marketing agency marketing blog mirum mirum agency mirum agency blog mirum blog mirum canada mirum in canada mitch joel mitchjoel mobile device montreal radio morning show mornings rock with terry dimonte musically radio segment radio station self driving cars six pixels of separation social media social media app technology terry dimonte twitter waymo wpp youtube [...]



Exactly What To Say With Phil Jones - This Week's Six Pixels Of Separation Podcast

Sun, 12 Nov 2017 04:02:36 PST

Episode #592 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. width="100%" height="166" scrolling="no" frameborder="no" src="https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/354618563&color=%23ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&show_teaser=true"> I was surprisingly taken aback by the book, Exactly What To Say. There are no stories in this book. No case studies. It's a small book. It's a very smart book. In a world where you might assume that anything and everything has already been written about sales, Phil Jones' book packs a lot of wows. Smart and just the facts and tactics. No fat... all protein. It will also help you to frame (and reframe) how you think about everything from introducing yourself to pitching your wares. Phil is a sales machine at heart. He started his first business at fourteen. He's worked in fashion, retail, sports and beyond. After extensive travel, he honed in on what he likes best: helping other people get more comfortable with closing deals. If you have not picked up, Exactly What To Say... you really should. The subtitle of the book is, "the magic words for influence and impact," and it delivers. Enjoy the conversation... You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation - The Mirum Podcast #592. Tags: advertising advertising podcast audio blog blogging brand branding business blog business book business podcast business thinker case study david usher digital marketing digital marketing agency digital marketing blog digital media exactly what to say facebook fashion google influence innovation itunes j walter thompson jwt leadership leadership podcast management management podcast marketing marketing blog marketing podcast media mirum mirum agency mirum agency blog mirum blog mirum podcast phil jones phil m jones pitching retail sales sales leadership sales training social media twitter wpp [...]



Six Links Worthy Of Your Attention #385

Fri, 10 Nov 2017 06:38:46 PST

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (Solve for Interesting, Tilt the Windmill, HBS, chair of Strata, Startupfest, Pandemonio, and ResolveTO, Author of Lean Analytics and some other books), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist's Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see". Check out these six links that we're recommending to one another:  The First Woman to Translate the 'Odyssey' Into English - The New York Times Magazine. "Since Hugh's spent a lot of time with translations of ancient texts, I knew this was for him. 'So the question of whether he's the turned or the turner: I played around with that a lot.' I did not know there was this much ambiguity and interpretation of an ancient poem, and just how much meaning comes from the translator rather than the text, until I heard about it through new eyes." (Alistair for Hugh). 30 Rock - Shows In The Show - YouTube. "I have absolutely no reason for sharing this other than it came up on YouTube, I watched it, and it made me laugh so hard I coughed until I nearly passed out. Seriously, sometimes stuff is just worth sharing. Queue it up when you're having a bad day. So meta." (Alistair for Mitch). The Saudi Purge Isn't Just a Power Grab - Bloomberg Businessweek. "Not a week goes by, it seems, without some new craziness happening in the world. The big shakeup in Saudi Arabia -- where some of the country's most rich and powerful men have been arrested -- is new craziness. Here's some context, if you are curious." (Hugh for Alistair). Something is wrong on the internet - James Bridle - Medium. "James Bridle examines the weird and very worrying world of 'kids youtube.' It's messed up, and symptomatic of some fundamental problems when algorithms and bad actors start interacting in ways we can't even quite figure out." (Hugh for Mitch). How To Perform During Life's High Stakes Moments - Michael & Amy Port - TEDxCambridge. "A little background: I have known and been friends with both Amy and Michael Port for several years. Michael used to be an author and speaker in the sales and leadership space. From there, he went on to found (with Amy) a business called, Heroic Public Speaking. I have been mesmerized with their work for a long time. I'm lucky to have had some speaker training with them. With that, this is a very meta TEDx talk. It's meta because of how they created and performed it, and it's meta because the content is super-relevant to anyone trying to understand how to better present their ideas (which is all of us) and also an incredible lesson in what a great talk can look, feel and sound like. I've watched this many times already. I will watch it many times over. You should too." (Mitch for Alistair). How Facebook Figures Out Everyone You've Ever Met - Gizmodo. "I do several thing to keep the social media algorithms at bay. I'm not a conspiracy theorist or overtly paranoid at all, I just believe in being personable online (and not too personal)... for my own reasons. With that, I will 'like' and comment on random things, not be 'friends' with siblings and parents and do other uncommon moves (like accept basically anybody on LinkedIn). Candidly, I also do this to see what Facebook will do to adjust, and what wil[...]



Can't Facebook Kill Twitter?

Fri, 10 Nov 2017 09:57:49 PST

Twitter does one thing right that Facebook isn't doing. No, it's not the 140 characters (or 280 characters now). No, it's definitely not how Twitter handle trolls and harassment. It's the real-time and live events. It's the "now." Or, more specifically, search and the "now" and in real-time. It's everything from, "hey did anybody else see or hear those low-flying planes over the park just now," to trying to figure out what the hive mind thinks about that conference in Phoenix we're all attending, to right now being able to search within these live and real-time events for a specific topic (like, "what did everyone think of the keynote speaker?"). Facebook has hashtags. Facebook has a timeline. Facebook allows you to search for things like this, but the interface and feed doesn't pull it all together well, and the algorithm messes with how information appears. Because content gets throttled and filtered on Facebook, it's next to impossible to organically see anything and everything on a specific moment in time. Still, let's think about how easy it would be for Facebook to kill Twitter (you know, just for fun!)...  First, Facebook could simply pull in Twitter's entire feed. Much better distribution for Twitter's dwindling numbers (and makes perfect sense as Twitter expands to 280 characters per post). Facebook already has status updates, which are the same as Twitter (without the 140/280 character limitation). Hashtags are there on Facebook. It's simply a question of fixing the feed and adjusting the feed. If you really look at it, what Twitter does right now as a platform is really nothing more than a feature for Facebook. Yes, Facebook tweaks would be needed for the algorithm to take a back seat to sequential posts, and the search on Facebook would have to be adjusted. But... that's about it. It wouldn't take much. Of course, Twitter has a charm in its speed and simplicity. Still... Facebook. There is nothing in terms of hashtags, search and chronological sorting that Facebook could not do. The friction seems to be in the search. Searching by moments in time and having to find the right hashtag and the right people seems to be where Facebook loses ground to Twitter in the real-time. A real-time example... For over a decade, I have been attending (and presenting) at conferences and tradeshows around the world. Either while they are happening or on my way to the airport, I'm curious about several things: how did my presentation go? Who liked it? Any pictures? What did the organizers share? Which individuals have tweeted the most? Are they worth following? What did the other speakers say? What did the attendees think about the other speakers? Which other events do these attendees talk about? Where are the meetups at? Does anyone attending need anything that I can help with? The list goes on. Live events makes Twitter an excellent and centralized concierge. Facebook seems to be the place where you post something either right before... or right after an event takes place. Facebook is the "I can't wait for..." and "I just got back from" instead of the centralized, "we're here, let's meet and connect and make this event something special... something more!" That seems easy enough for Facebook to do... right? Facebook is more about people and not events. And that's fine. That's their jam. It just feels like their two billion-plus users (and close to one billion users on Instagram) would all like and benefit from this real-time feature-set. It does seem like Twitter is leaving it out[...]



Hands On The iPhone X And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM

Mon, 06 Nov 2017 14:16:49 PST

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). It's not a long segment - about 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly on iHeart Radio, if you're interested in hearing more of me blathering away about what's going on in the digital world. I'm really excited about this opportunity, because this is the radio station that I grew up listening to, and it really is a fun treat to be invited to the Mornings Rock with Terry DiMonte morning show. The segment is called, CTRL ALT Delete with Mitch Joel. width="100%" height="166" scrolling="no" frameborder="no" src="https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/352102862&color=%23ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&show_teaser=true"> This week we discussed:  It has arrived! Apple latest smartphone, the iPhone X is here. Mine arrived on Friday. So, let's get hands on, and see if this $1000+ smartphone was worth the wait and the time!           Regardless of whether or not you have the iPhone, here's the new reality: the mobile internet is the internet now. We now spend around 70% of our internet time on mobile devices (bye bye laptops and computers!). By 2019, the number will be closer to 80%. What we used to call the "mobile internet" is now, simply, the internet. The thing is, that most brands are still deploying a web/desktop-first mentality. Huge mistake! Microsoft acquired LinkedIn a while back for a staggering $26+ billion. We talked about this event, when it happened last year. Well, now we are starting to see the fruition of what this means. This past week, Microsoft announced that LinkedIn is now integrated into Outlook.com. Now, email users can view insights, profile pictures, work history and more from their inbox. Commercial users of Office 365 will soon be available within that system as well. Imagine having everyone's LinkedIn profile associated with a meeting invitation, and just how powerful this information will be for better connecting and networking. Or, do you think that this too is creepy?  App of the Week: Animoji and Animoji Karaoke.   Tags: advertising agency animoji animoji karaoke app of the week apple brand business blog chom 977 fm chom fm computer ctrl alt delete ctrl alt delete with mitch joel digital marketing digital marketing agency digital marketing blog digital media facebook google guest contributor i heart radio iPhone iPhone x j walter thompson jwt laptop linkedin marketing marketing agency marketing blog Microsoft Microsoft outlook mirum mirum agency mirum agency blog mirum blog mirum canada mirum in canada mitch joel mitchjoel mobile device mobile internet montreal radio morning show mornings rock with terry dimonte networking office 365 outlook radio segment radio station six pixels of separation smartphone social media technology terry dimonte [...]



The Funny Thing About Marketing With Tom Fishburne - This Week's Six Pixels Of Separation Podcast

Sun, 05 Nov 2017 04:41:26 PST

Episode #591 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. width="100%" height="166" scrolling="no" frameborder="no" src="https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/351422230&color=%23ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&show_teaser=true"> There's this incredible feeling that you get from Tom Fishburne's comics about the marketing industry. Of course, they're funny. With that, they can be very biting (almost to the point of feeling that he's been using Alexa's technology to listen in on some of your meetings), and that is coupled with this opposing sense of care, empathy and love for the business. Hard and soft... at the same time. For years, he has been taking shots at just how much technology has impacted brands and consumers. With that, he doesn't just do it from his pencil. He's been a marketing professional for a long time (from large CPGs like General Mills and Nestle to Method and beyond). Now, he's more commonly known as the Marketoonist (and if you're in business, you do not want to miss his weekly hit), but he also runs a small agency providing business cartooning for clients. Most recently, Tom published his first book, Your Ad Ignored Here (which is a compilation of his work). It's an amazing anthology and you can, literally, see which technologies were happening at any given moment in time and just how much consumers (probably) have not changed (hint: hit them with ads as much as you like, they're just not that into you). Enjoy the conversation... You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation - The Mirum Podcast #591. Tags: advertising advertising podcast alexa amazon amazon alexa apple music audio audio branding blog blogging brand branding business business blog business book business podcast business thinker comic david usher digital marketing digital marketing agency digital marketing blog digital media facebook general mills google innovation itunes j walter thompson jwt leadership leadership podcast management management podcast marketing marketing blog marketing industry marketing podcast marketing professional marketing strategist marketing thought leader marketoonist media method mirum mirum agency mirum agency blog mirum blog mirum podcast nestle social media sonic branding spotify streaming technology tom fishburne twitter wpp your ad ignored here [...]



Six Links Worthy Of Your Attention #384

Fri, 03 Nov 2017 09:25:13 PDT

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (Solve for Interesting, Tilt the Windmill, HBS, chair of Strata, Startupfest, Pandemonio, and ResolveTO, Author of Lean Analytics and some other books), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist's Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see". Check out these six links that we're recommending to one another:  A Fire Story, Part 1 - The Fies File. "I have many friends in the Santa Rosa area of California, near where dry brush and brutal winds have left thousands homeless. This very personal story, a simple comic, hurt to read. It's also beautiful." (Alistair for Hugh). AUTOMATICA 4k - Robots Vs. Music - Nigel Stanford - YouTube. "This is an amazing video. Good song... perfect for our time. That is all." (Alistair for Mitch). This Company Added the Word 'Blockchain' to Its Name and Saw Its Shares Surge 394% - Bloomberg Technology. "Is there a bitcoin bubble?" (Hugh for Alistair). Saudi Arabia Just Announced Plans to Build a Mega City That Will Cost $500 Billion - Bloomberg. "I am imaging a giant oasis in the middle of the desert, covered in a glass bubble, fortified with a quantum laser forcefield, populated by half-a-million people hand-picked by Peter Thiel." (Hugh for Mitch). The Web Began Dying In 2014, Here's How - Andre Staltz. "Anybody interested in how technology informs us... and changes us... should read this piece. There is plenty to comment on, disagree with and attack... still, there is an equal amount of compelling thoughts that just might make you think (and re-think) everything you hold dearly about the Web. Is there an Internet? Some could argue that it's just Google and Facebook. Is that enough for you? Not for me." (Mitch for Alistair). Muji's Anti-Branding Strategy, In 15 Images - Fast Company - Co. Design. "I have always had a funny relationship with brands. I love them... they are the work that I do. Still when it comes to my personal life... I prefer most things unbranded (but from interesting brands). Does that make any sense? If it does/doesn't, here's what I mean. Muji is a great example of a brand that I love, because of how little branding they put on their products." (Mitch for Hugh). src="https://www.youtube.com/embed/bAdqazixuRY" width="560" height="315" frameborder="0"> src="https://www.youtube.com/embed/uzwMQB1Vw0I" width="560" height="315" frameborder="0"> Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play. Tags:  innovation  The fies file  wpp advertising agency alistair croll andre staltz anti brand automatica 4k bit current bit north bitcoin blockchain bloomberg bloomberg technology book a futurists manifesto brand branding business blog co design complete web monitoring digital marketing digital marketing agency digital marketing blog disruption facebook fast company gigom google harvard business scho[...]



The One And Only Steve Bailey On This Month's Groove - The No Treble Podcast

Fri, 03 Nov 2017 09:05:45 PDT

Steve Bailey is this month's conversation on Groove - The No Treble Podcast. You can listen the new episode right here: Groove - The No Treble Podcast - Episode #35 - Steve Bailey. Who is Steve Bailey? Here's a little known personal fact about me: Steve Bailey's 2007 album, So Low... Solo, is one my favorite instrumental music albums of all time. Beyond his stunning mastery of the six-string fretless bass, the composition and arrangements on this disc are captivating. It's still on high rotation in my weekly playlist. With that, Steve is more commonly known as the Chair of the bass department at the coveted Berklee School Of Music. A gig he did not set out to get, but one that nonetheless puts him square in the middle of where bassists are grown and nurtured. It's a role where Steve is helping musicians (and the world) better understand the role that the bass plays in music. Steve is a virtuoso, in the purest definition of the word. His work with Victor Wooten in Bass Extremes is legendary. He has played with everyone from Dizzy Gillespie and Mel Torme to Jethro Tull and Lynyrd Skynyrd. He has previously been a faculty member at Coastal Carolina University, the University of North Carolina Wilmington and was also a faculty member at Hollywood's BIT for 10 years. In short: Steve Bailey is a bass legend. Enjoy the conversation... Listen in: Groove - The No Treble Podcast - Episode #35 - Steve Bailey. src="https://bandcamp.com/EmbeddedPlayer/track=659713250/size=large/bgcol=ffffff/linkcol=0687f5/tracklist=false/artwork=small/transparent=true/" style="border: 0; width: 100%; height: 120px;">Groove - Episode #35: Steve Bailey by No Treble What is Groove - The No Treble Podcast? This is an ambitious effort. This will be a fascinating conversation. Our goal at Groove is to build the largest oral history of bass players. Why Groove? Most of the content about the bass revolves around gear, playing techniques, and more technical chatter. For us, bassists are creative artists with stories to tell. They are a force to be reckon with. These are the stories and conversation that we will capture. To create this oral history of why these artists chose the bass, what their creative lives are like, and where inspiration can be found. Tags: arrangement bass bass department bass extremes bass institute of technology bass player bass player podcast bass podcast bassist berklee school of music bit coastal carolina university composition digital marketing dizzy gillespie education electric bass electric bass podcast fretless bass groove groove no treble groove no treble podcast groove podcast instrumental jethro tull lynyrd skynyrd mel torme mitch joel mitchjoel music podcast musician no treble no treble podcast playlist six pixels of separation so low solo steve bailey university of north carolina wilmington victor wooten [...]