Subscribe: Six Pixels of Separation - Marketing and Communications Insights - By Mitch Joel at Twist Image
Added By: Feedage Forager Feedage Grade B rated
Language: Malay
agency  brand  business  content  digital marketing  marketing  mirum  mitch  pixels separation  podcast  speaking  technology 
Rate this Feed
Rate this feedRate this feedRate this feedRate this feedRate this feed
Rate this feed 1 starRate this feed 2 starRate this feed 3 starRate this feed 4 starRate this feed 5 star

Comments (0)

Feed Details and Statistics Feed Statistics
Preview: Six Pixels of Separation - Marketing and Communications Insights - By Mitch Joel at Twist Image

Six Pixels of Separation - Marketing and Communications Insights - By Mitch Joel at Mirum

Six Pixels of Separation - The Mirum Blog is marketing and communications insights from the edge. Mitch Joel will unravel the complex world of digital marketing and social media with the perspective of a digital marketing agency. The Six Pixels Of Separat

Updated: 2018-03-16T15:08:13Z


Six Links Worthy Of Your Attention #403


Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (Solve for Interesting, Tilt the Windmill, HBS, chair of Strata, Startupfest, Pandemonio, and ResolveTO, Author of Lean Analytics and some other books), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist's Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see". Check out these six links that we're recommending to one another:  Our Father, Who Art In Algorithm - Flash Forward. "Janelle Shane was one of our keynotes at Strata, and she's fascinating. It's not enough that her day job involves things like laser hologram tweezers for the space station; in her spare time, she uses AI to make weird things. You've probably seen stuff from her blog,, in various social media posts--strange names of paint colors, guinea pigs, and so on. Here's a podcast she helped put together, in which she fed the world's religious texts into an AI and asked it to generate more scripture. It's a pretty fascinating thought experiment." (Alistair for Hugh). Voyages in sentence space - Robin Sloan. "It was an interesting week of AI and data at Strata, and I learned a few things. Machines and algorithms are imperfect, but sometimes yield amazing serendipity. Here's an example: Put in two sentences, and an algorithm using a corpus (database) of science fiction stories will try to find things that stitch them together somehow. These kinds of multidimensional vector spaces are how algorithms associate things, and they're proving a good tool for art and creativity. Try it!" (Alistair for Mitch). Bitcoin Is Ridiculous. Blockchain Is Dangerous - Bloomberg BusinessWeek. "If it is by Paul Ford, it is worth reading." (Hugh for Alistair). Amazon Turbocharged Audible's Domination of Audiobooks - Bloomberg BusinessWeek. "Mitch and I got to know each other mostly because of an audiobook project of mine, LibriVox, so we've had a good few audiobook conversations over the years. Fascinating to see a history of Audible's rise." (Hugh for Mitch). Disney's most futuristic attraction yet is an insane 'Star Wars' experience that takes virtual reality to the next level -- here's what it's like to try in person - Business Insider. "This is one of those moments in one's life when you think back to being a small child, and marvel at how your dreams have become a reality. As a young Star Wars nerd (back in the seventies), I could only have dreamed of video games or experiences where I could truly be immersed in that science fiction world. Well, here we are. What's cooler about this Star Wars experience, is that I've been able to experience the technology behind this (The Void) - twice. And, yes, it is as advertised: fully immersive and interactive. I have my finger's crossed that this Star Wars experience will make an appearance at this year's TED conference (where I last experienced The Void). This alone is probably worth the trip to a Disney theme park. Not joking." (Mitch for Alistair). Why LinkedIn's Jason Miller spends his nights photographing rock stars - The Drum. "I first met Jason Miller at some marketing industry conferences. We became friends. I later learned that, like me, he has the heavy music in his blood. I used words to create articles about the rock world. Jason uses his photography. Not only is he whip-smart about the power of content marketing and B2B marketing as a lead at LinkedIn he (seriously) is one of the best rock photographers I have ever witnessed. This is a great little feature on someone who doesn't like to be placed in boxes, and much prefers to be in the pit. For those about to rock... we salute you!" (Mitch for Hugh).  Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play. src="" width="560" height="315" frame[...]

How To Successfully Land Speaking Bureau Representation


What does it take to get paid to speak? What does it take to get a speaking bureau to represent you? In 2006, I signed on with a professional speaking bureau and talent agency. I have been with that talent bureau ever since (almost 12 years and going strong). Along the way I have also added on a second bureau (based on where I live) to help in additional geographic regions (9 years with two separate agencies). Many speakers complain about the lack of gigs and support that bureaus provide, I have been really happy with my situation. That's not bragging... that's me establishing credibility for the content that follows. Because of my experience, I am often asked for introductions to speaking bureaus, or asked what it takes for a bureau to care about signing on a new speaker. It's a tough question to answer. It's easy for a speaker to get representation if they are a celebrity (and yes, even a micro-celebrity), a best-selling author, or someone with an incredible story (climbed Everest a few times? Survived and thrived after a horrific accident? If you can tell your story in a compelling way, speaker representation can be pretty easy to get). With that, most people are looking at professional speaking as a way to build their personal brand, their corporate brand or to evangelize their industry. It's hard to get the bureaus to pay attention to these types of individuals, simply because there are so many of them. I am (usually) really happy to provide my speaking bureau with leads into people who they should represent. That being said, there is a minimal viable product that speakers must be able to deliver to the bureaus. If you want to be represented by speaking bureau, consider this... Have something to REALLY say. This is already an article in and of itself. If you're interested in learning how to give a better (and more valuable) presentation (or you're not there yet), please read this before proceeding: How To Give A Great Presentation (Seriously). This article really breaks down (in steps) how to develop and prepare for a great presentation, keynote and/or speech. Have your materials prepped and ready to go. You can't just want to speak, you have to have everything set and in place for the bureau to see. It can be a simple speaking page (here's mine), or a website that is more robust (I think Todd Henry has nailed it). What does this entail? A professionally designed website (that is easy to engage with on mobile). With that you need a compelling speaking bio (not just your general corporate one, but one that speaks to event planners and bureaus about what you bring to an audience), your topics (smart titles, descriptive subtitles and a strong paragraph about what the audience will take-away when you're done), testimonials from previous events (if you haven't had any major events, maybe ask colleagues for testimonials on your quality of presentation skills, etc...), images of yourself (speaking and headshots) that can be easily downloaded (low and high resolution), and additional graphics (book covers, logos, etc...), and - most importantly - either a speaking reel or video clips of your speaking (we're going to come back to the video and how critical this is shortly). Don't ever say "no." This is probably the biggest surprise to speakers who want representation. They see the glamor of speaking a few times a month, the planes, the hotels, the marketing materials, the speaking fees... oh, the romance of it all! What they don't realize is the complexity of fitting professional speaking into a business (and personal) schedule. If you manage to get a talent agent, you really can't say "no" when they bring you the gigs, because you quickly become the person who doesn't want to work/make this happen. This means weekends, early morning flights, red-eyes, and more to make this work (not to mention flight delays, cancellations and grinds). No talent agent wants a speaker that can only speak some of the time. What they really want is a low maintenance speaker who will do whatever it takes [...]

The Long Tales - The Best In Business Innovation Content - Issue #2


Welcome to the 2nd edition of The Long Tales - the best in business innovation content. If you believe that spending time reading and listening to great longform business content is one of the most powerful ways for you to think about how your brand can better connect with consumers, this may be for you. As a known Infovore, I am astounded by the vast amount of content out there on the topic of business innovation. With that, I'm even more astounded at just how average the vast majority of this content is. On a regular basis, The Long Tales will curate and comment on what has been happening in the world of business innovation... and why you need to care. The double-edged sword of business today. Technology is like fire. Fire changed the way humans evolved. It brought us warmth, the ability to cook food, boil water and more. Fire also burns down our homes and kills us. Technology can be the greatest thing... and the worst thing all at once. Cryptocurrency is a great technology that removes governments and traditional banking structures from currency. Cryptocurrency is also used for the most illegal of activities. Facebook has empowered billions of people to connect and get closer to one another. Facebook was also at the epicentre of fake news, it has been weaponized by governments, agents of propaganda, and takes bullying of our kids to a whole other level of terror. The brand imperative is clear: it's not just about how you use technology to better connect to your customers, but brands also have an ability to truly highlight the good. How can brands use technology and hold themselves to the highest of standards? It is a true and honest opportunity, where historically brands have used technology and the media as another engine of exaggeration, false claims and to spam. Technology (like fire) is agnostic. It can be used for good. It can be used for evil. Your brand can decide which side of history it would like to be on. I choose the good. What about you?   Here are some of this week's best in business innovation: How The New Yorker plans to double its paid circulation to 2 million - DigiDay. If you go back in time (like twenty years) and spoke to publishers of magazines and newspapers about the not-to-distant future, where advertising revenue would be dwarfed by the revenue they receive from their readers... well, you would have been laughed out of the newsroom. Of course, the internet changed everything that we once knew about the publishing business. If anything, the internet became a place for free content to spread, and an advertising model that was primarily driven by a scarcity model changed to one of abundance. This is where we are. Still, many traditional publishers have had to change, adapt and some died. Maybe too many have died (or are dying). The New Yorker is now in rarified air. The revenue they have from readers is now greater than their revenue from advertisers. Another way to look at it: The New Yorker makes money selling their magazine content directly to customers, instead of through channels like magazine and book stores. New models for paid content? New models for building a direct to customer brand? Read on... Bitcoin: Boon or Bubble? - John Kay. What do you make of bitcoin and cryptocurrency? Candidly, I am struggling with it. I read, watch and listen to so much content about cryptocurrency - and the underlying blockchain technology that it sits on - But, I'm not sure that I am informed enough to make any real recommendations. Is it that confusing? Don't look to the stock market for answers. To some, bitcoin feels like some kind of ponzi scheme, while to others it looks like more and more like the most important technological innovation of our time. Want some additional explanation and perspective? Read on... The spread of true and false news online - Science. Don't just read the abstract of this article. Dive into the full text. It is science backed and it is fascinating. The net outcome is this: Lies spread faster than the truth. It[...]

Denise Lee Yohn Fuses Branding And Culture - This Week's Six Pixels Of Separation Podcast


Episode #608 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. width="100%" height="166" scrolling="no" frameborder="no" allow="autoplay" src=""> Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #609 - Host: Mitch Joel. She has become the go-to person when it comes to creating brands that truly work. Denise Lee Yohn is not slowing down. Her latest business book, Fusion - How integrating brand and culture powers the world's greatest companies, was just published, and it follows her work on what it takes to not only stand out, but constantly deliver a great brand experience for customers. When it comes to brands doing things right - constantly and consistently - I always think of the work that Denise Lee Yohn is doing. From her first book, What Great Brands Do - The Seven Brand-Building Principles That Separate The Best From The Rest to the article she authored for the Harvard Business Review titled, Start-Ups Need a Minimum Viable Brand, then came Extraordinary Experiences, that profiled seven popular, powerful retail and restaurant brands, she is a brand juggernaut. The former Sony Electronics executive and advertising agency professional (who worked on Burger King, Land Rover and Unilever) is back to show you why brand and culture should never be separate in your organization... ever! Enjoy the conversation... You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation - The Mirum Podcast #608. Tags: advertising advertising agency advertising podcast brand brand experience branding burger king business blog business book business conversation business podcast culture denise lee yohn digital marketing digital marketing agency digital marketing blog digital marketing podcast disruption extraordinary experiences fusion harvard business review innovation j walter thompson jwt land rover leadership book leadership podcast management podcast marketing marketing agency marketing blog marketing podcast mirum mirum agency mirum agency blog mirum blog mirum canada mirum in canada mitch joel mitchjoel non fiction book podcast six pixels of separation sony electronics unilever what great brands do wpp [...]

Six Links Worthy Of Your Attention #402


Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (Solve for Interesting, Tilt the Windmill, HBS, chair of Strata, Startupfest, Pandemonio, and ResolveTO, Author of Lean Analytics and some other books), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist's Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see". Check out these six links that we're recommending to one another:  One Angry Bird - Periscopic. "I'm at Strata this week, so my mind is on big data. Here are a couple of amazing visualizations. First up: There are many algorithms that can infer emotion from faces. Periscopic took videos of every inaugural address since Reagan, and created a visualization of happy and sad expressions over the course of each, resulting in a red/green feather. Whatever your political stripe, this is a great example of how visualizations and algorithms can reveal hidden information in a video." (Alistair for Hugh). Film Money - A Data Story - DataMake. "... and just in time for the debates over Oscars, here's an incredible exploration of the money in the film industry, done as a superb interactive website. Spoiler alert: Avatar is huge." (Alistair for Mitch). A Modern Greek Tragedy - The New York Review of Books. "Yanis Varoufakis, Greece's motorcycle-riding ex-finance minister gives the inside scoop on the Greek financial crisis and the machinations of the European power brokers that kept Greece under their thumb." (Hugh for Alistair). Emperor Xi's China Is Done Biding Its Time - Bloomberg View. "The inexorable rise of China is one of the themes I keep coming back to in these links. In this Q&A, former Australian Prime Minister Kevin Rudd, who is doing a PhD in Chinese Politics(!) talks about the latest developments in China, and whether or not war is inevitable." (Hugh for Mitch). 'We're not really interested': Quebec throws cold water on Bitcoin miners seeking cheap power - Financial Post. "A homegrown story. The province that we live in (Quebec) is interested in innovation, technology and building a future hub for work (who isn't?). We also have energy resources that would make other regions envious. Our provincial government expressed to the tech world that we are, in fact, 'open for business'. With that the cryptocurrency miners came a knocking (in droves). Off the record, I was told that it was staggering how many foreign miners wanted to set up shop in Quebec. What looked like a win-win now seems to be changing. If someone wants to set up shop in the province of Quebec, the government wants to ensure that they are adding value to society, and not just plugging computers into a socket and draining the local resources because it's cheaper. I kind of like that stance. You?" (Mitch for Alistair). Band on the Run: Connecting neighborhoods through live music - Topos - Medium. "Technology (like many other things) has unintended consequences. It's doubtful that a young college dropout who built a social network so that he (and some friends) could meet a mate (or two), would wind up being such a powerful force in the world today. Those are the bigs ones. There are small instances of how technology changes us... as people... as a society... as a community. This is a pretty fascinating look at how music connects us, builds our communities, enables cultures to be established and to blossom. How was this discovered? Technology. Machine learning. Sometimes, the unintended consequence of technology is something deeply powerful and beautiful." (Mitch for Hugh). Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play. Tags: advertising advertising agency algorithm[...]