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Preview: Six Pixels of Separation - Marketing and Communications Insights - By Mitch Joel at Twist Image

Six Pixels of Separation - Marketing and Communications Insights - By Mitch Joel at Mirum



Six Pixels of Separation - The Mirum Blog is marketing and communications insights from the edge. Mitch Joel will unravel the complex world of digital marketing and social media with the perspective of a digital marketing agency. The Six Pixels Of Separat



Last Build Date: Sun, 25 Sep 2016 07:35:06 PDT

 



B2B Marketing With Jason Miller From LinkedIn - This Week's Six Pixels Of Separation Podcast

Sun, 25 Sep 2016 07:35:06 PDT

Episode #532 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. If ever there was a"brother from another mother" in my life and professional journey, it could well be Jason Miller. By day, he is the author of the Amazon bestseller, Welcome to the Funnel - Proven Tactics to Turn Your Social Media and Content Marketing up to 11. By day, he also leads global content and social initiatives for LinkedIn Marketing Solutions helping marketers understand how to use LinkedIn to achieve their marketing goals and deliver real ROI. Previously he ran social media strategy at Marketo and was responsible for leading the company's global content and social media efforts. Before entering the B2B space, he spent ten years at Sony developing and executing marketing campaigns around the biggest names in music. By night, he is winning awards as a concert photographer. This podcast is a long overdue conversation about B2B marketing and our mutual love for all things rock n' roll (and how those two worlds often collide). After recording this conversation, we hung out at Content Marketing World, where we also attended the AC/DC concert (featuring Guns n' Roses', Axl Rose, on vocals) and then a Cheap Trick concert the following night. Good hang. Good times. Enjoy the conversation... You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation - The Mirum Podcast #532. Tags: acdc advertising podcast amazon audio axl rose b2b marketing blog blogging brand business blog business book business podcast cheap trick concert photographer content marketing content marketing world david usher digital marketing digital marketing agency digital marketing blog facebook google guns n roses itunes j walter thompson jason miller jwt leadership podcast linkedin linkedin marketing solutions management podcast marketing marketing blog marketing campaign marketing goals marketing podcast marketing roi marketo mirum mirum agency mirum agency blog mirum blog rock n roll rock n roll cocktail social media social media strategy sony twitter welcome to the funnel wpp [...]



Six Links Worthy Of Your Attention #327

Fri, 23 Sep 2016 12:45:12 PDT

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete Web Monitoring, Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist's Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see". Check out these six links that we're recommending to one another:  How Morality Changes in a Foreign Language - Scientific American. "Something native Quebeckers have intuitively known for a while, is that the language you speak changes the way you think. It turns out that moral reasoning in your native tongue yields different results. Wonder how this contributes to the Two Solitudes?" (Alistair for Hugh). Crowds And Technology - Ribbon Farm. "Renee DiResta is a brilliant founder and champion of online sanity. Pilloried by organized mobs for her work in several social causes, she's written extensively about how online groups behave. 'Taken together, the two books suggest that all crowds emerge as a combination of a fear of the unknown, and a need to believe. Together they make crowds a source of power to those who seek it.' A great, chewy, long primer on how technology changes the ability to form - and channel - the digital mob." (Alistair for Mitch). A Timeline Of Earth's Average Temperature - XKCD. "Alistair and I have had a couple of conversations about climate change, and finding ways to help people visualize what the problem is, or might be. The always-great Randall Munroe, creator of the XKCD comic does an impressive job here. One refrain you often hear is: the earth's temperature has changed before. Well, yes it has. And while humans, or humanoids have been around for 100,000 years or more, human civilization (farming, buildings) has existed really only about 10,000 years, and during that time the climate has varied, but within a pretty tight band. This infographic will show you how this gradual shift within a narrow band has, since industrialization in the mid-1800s, taken a sharp turn unlike anything humans have ever experienced." (Hugh for Alistair). Where to find school bullies? Not where you might expect - The Globe & Mail. "Some interesting studies show that mixed-race schools, with lots of immigrants and non-immigrants have low incidence of bullying, and score well on mental health. Whereas mostly-white schools? Not so nice." (Hugh for Mitch). Where Creativity Comes From - Scientific American. "Wouldn't you like to know? We all need to be creative! We all need to be passionate! This is where creativity lives and breeds... right? Maybe not so much. Creativity is, in its simplest form, how us human beings solve problems better than we did before. How do we connect the dots in a unique way? How do we make something that gets attention... and traction? Do you have to be a creative type? Well, here are some more answers for this well-worn topic. This time, it's new and improves and backed by science." (Mitch for Alistair). Seth Godin on Creativity, Writer's Block, and What It Sounds Like When You Change Your Mind - Slate. "I have been loving a podcast called, The Moment With Brian Koppelman. Brian Koppelman is an amazingly creative spirit. Most currently, he is the show runner for Billions (great show, have you seen it?). Well, for the third time since he started his podcast, he's got the one and only Seth Godin on his show. Now, they're friends, so the banter, insights and conversation is riveting. Wow. Just wow..." (Mitch for Hugh). Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play. Tags: alistair croll amazon billions bit current bit north book a futurists manifesto [...]



The Spirit Of The Times And Great Expectations

Sat, 24 Sep 2016 11:18:02 PDT

Live in the desert. It's a place of possibilities. I'm always fascinated when urbanized environments flourish in a place that should - for all intents and purposes - kill humans. There is nothing there to sustain us. Yet, these areas have become populated, cultures have developed and they flourish. Whether it's in the Middle East or a place like Phoenix, Arizona. I love Phoenix. Not just the dry desert heat and the pounding sun. I love the space. The views at night are breathtaking under the moon. The people. Everything. I've been coming here for a years. One of my annual pilgrimages is for a very exclusive event called, Google Zeitgeist. This invite-only multi-day event is one of the many ways that Google brings together some of our industries leaders. We learn, share, grow and get a glimpse into Google's future. The desert is the perfect setting. A place where innovation, technology, creativity and more can - and has - flourished. I go there to take notes, learn, network and connect.  Here is the highlight reel from this year's Google Zeitgeist '16. src="https://www.youtube.com/embed/8yoVEeuRaiM" width="560" height="315" frameborder="0"> Lots of celebrities, guests, world-changers, politicians and more. Still, the most inspiring content usually comes from those that you have never heard of, doing something that you may have heard of, but have never seen for your own eyes. When I was growing up I loved comics. I still do. Not just comic books, but comic strips as well. I love the sparse space and the (usual) lack of color... and how it can drive so much thought, creativity and emotion. I also love it, because those that do it well must also do it very frequently. Many of these comic strip creators worked on intense daily deadlines. Growing up, it was hard not to admire The Family Circus by Bil Keane. He is considered a master. Well, it turns out that the apple often does not fall that far from the tree. His son, Glen Keane, is a genius artist, illustrator, cartoonist and storyteller in his own right having worked for Walt Disney's The Little Mermaid, Beauty And The Beast, Aladdin, Tarzan, Tangled and more). His is considered a Disney legend. Having made the transition in his industry from newspapers to movies and paper to computers, he is now pushing the limits of art with the power of virtual reality, spatial and three dimensional art. Many will watch his presentation below and be mesmerized by the technology. For me, this talk was one of the more powerful presentations that I have even seen on how to think about creativity and storytelling. Without a doubt, this was my personal highlight of Google Zeitgeist, and the bar was set very high. Watch this: Drawing Dimensionally - Glen Keane - Zeitgeist 2016. width="560" height="315" src="https://www.youtube.com/embed/1ftHVPJJ26I" frameborder="0" allowfullscreen> (special thanks to John and Sam from Google for the very kind invitation). Tags: aladdin beauty and the beast bil keane brand business business blog cartoonist comic book comic strip comics computer content creativity digital marketing digital marketing agency digital marketing blog disney legend future glen keane google google zeitgeist google zeitgeist 16 great expectations illustrator innovation j walter thompson jwt marketing marketing blog mirum mirum agency mirum agency blog mirum blog mitch joel mitchjoel movie newspaper presentation spatial art storyteller storytelling tangled tarzan technology the family circus the little mermaid virtual reality vr walt disney  wpp [...]



A Clearer View Of Augmented And Virtual Reality

Sun, 25 Sep 2016 10:12:06 PDT

Next week is the National Retail Federation and Shop.org's Digital Summit In Dallas. This article was published by Shop.org on their Medium channel and is an interview that they conducted with me ahead of our session titled, Virtually There With AR/VR....  NRF's Artemis Berry talks with digital marketing guru Mitch Joel. Mitch Joel  --  author, blogger and president of global digital marketing agency Mirum -- wasn't dubbed the "Rock Star of Digital Marketing" for nothing. Top companies seek him out for his views on innovation and marketing, so NRF's Artemis Berry decided to do the same. Augmented reality and virtual reality are on a collision course with retail, and Joel was willing to offer a few thoughts in advance of his keynote session next week at Retail's Digital Summit, a Shop.org event in Dallas. Just one caveat: Don't say that AR and VR are like "3D for television." "This could not be further from the truth," he says. "3D for TV was a feature. VR and AR are an entirely new media. For retailers, this is huge because stores can -- literally -- look and feel like they are no longer limited by location and square footage." Websites and apps are two-dimensional, Joel says, and the e-commerce experience hasn't changed that much in the past few decades. But with AR and VR, "you can move within and through the retail experience. So, imagine being 'in' a store, without physically being there. Now, imagine being in a physical store, but using this technology to change everything from the dimensions to the inventory, to how everything is merchandised. Endless aisles? More like endless opportunities. AR and VR could -- in theory -- allow retailers to truly customize each shopper's real experience." More from Berry's conversation with Mitch Joel: How should retailers be thinking about virtual and augmented reality? Is it a complete game-changer, just another marketing tool or something else? It's coming. It's not here. It's coming. VR and AR are great for retailers today, because they can tag it on to in-store experiences (where they can control the situation and technology better). It is a complete game-changer when it comes to how we can tell better brand stories and how we can experience brands in a more profound way. What are some of the best examples you've seen of companies using AR or VR so far? When it comes to retail, I think Lowe's did something very unique. Yes, it's a virtual environment, so you can choose everything from paint colors to countertops and beyond, but what really impressed me was the viewing options. You can also walk through your exact room (as you have designed it, based on your real layout) from the perspective of a child. That experience changed everything for me. How the child could reach up to the doors and how they would see the kitchen from their vantage point made me realize just how much VR can do to enhance the shopping experience. Everybody's still talking Pokemon GO. What's your take on it, what's the takeaway for retailers and when will the hype calm down? The hype has already calmed down. Regardless, Pokémon GO enabled augmented reality to break through to a more mass audience. As Jeff Bezos would say, "This is day one." All we need is for more and more people to try this technology, and then get used to seeing a new world through their smartphones (or headsets). That's the bigger idea. The smaller idea? Pokémon GO drives traffic. I just came back from a Florida vacation, and a local pizza joint held a Pokémon GO party. It was packed. Lots of pies being sold and lots of Pokémons got caught. The digital and physical world collided perfectly. The app drove traffic to the store. What's the most overhyped trend in the marketing universe right now? Don't kill me: virtual and augmented reality. This is why my presentation is called "virtually there." We are not there yet. There are many hurdles in front of us (and going forward) that need to be addressed. So, the hype is real. I h[...]



Do Agencies Care About Conversion?

Sat, 24 Sep 2016 09:55:47 PDT

Are you obsessed with making marketing better? What do you consider a conversion? Is it all about getting a consumer to buy from you? I'm not so sure. I prescribe to the methodology and thinking of Avinash Kaushik. Yes, he's been a close friend for over a decade, but it's how he approaches business and metrics and digital which always inspires. Avinash is the Digital Marketing Evangelist at Google and the author of two bestselling business books, Web Analytics - An Hour A Day and Web Analytics 2.0 (also, if you don't subscribe to his free e-newsletter, The Marketing < > Analytics Intersect, you do not know what you're missing). Thinking about conversion. When someone buys from you, Avinash considers this the macro-conversion. To get that to happen, many other types of micro-conversions usually take place. These are things as minor as visiting your Facebook page or watching a video on YouTube about your brand, to more serious conversions like signing up to your newsletter or stepping into your store. Analytics play a key role in conversions, because the best marketers know which flow of micro-conversions can more quickly/easily lead to that macro-conversion. In knowing that, they can optimize and drive to those channels in more efficient ways. Welcome to the future: Those that optimize will capitalize. So, the good people at Unbounce (a very cool marketing technology company that is focused on landing pages and optimization) asked me to come on to their podcast, Call To Action, for a discussion about agency life. What it was like to go from a large independent agency, to being acquired by the world's largest marketing and communications company (WPP), what it has been like to change our name from Twist Image to Mirum (which happened over a year ago), what it's like to be building a global agency (we're now at close to 2500 people in close to 30 countries), and how we (and other agencies) should be thinking about digital, analytics, marketing automation and marketing technology. Also, you will hear a lot about my personal journey in the agency space, and how much things have evolved over 15 years... and what's next. Take a listen. Here it is: Unbounce - Call To Action Podcast - Do Agencies Care About Conversions? (special thanks to Dan Levy for the invitation and conversation). src="https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/281830817&color=ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false" width="100%" height="166" scrolling="no" frameborder="no"> Tags: agency agency life analytics avinash kaushik brand business business blog business book call to action conversion conversion rate digital marketing digital marketing agency digital marketing blog digital marketing evangelist facebook facebook page google j walter thompson jwt landing pages macro conversion marketer marketing marketing automation marketing blog marketing technology martech metrics micro conversion mirum mirum agency mirum agency blog mirum blog mitch joel mitchjoel newsletter online video optimization podcast the marketing analytics intersect unbounce web analytics web analytics 20 web analytics an hour a day wpp youtube  wpp [...]



Self-Driving Cars, Trucks And... Shopping Carts? - The Week's CTRL ALT Delete Segment On CHOM 97.7 FM

Fri, 23 Sep 2016 11:53:21 PDT

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud, if you're interested in hearing more of me blathering away. I'm really excited about this opportunity, because this is the radio station that I grew up on listening to, and it really is a fun treat to be invited to the Mornings Rock with Terry and Heather B. morning show. The segment is called, CTRL ALT Delete with Mitch Joel. This week we discussed:  I saw Terry's tweet about how surprised he was by the roll-out of autonomous vehicles in Pittsburgh with Uber. Well, it looks like Boston is next. Boston officials plan to start testing self-driving vehicles on city streets by the end of the year as part of a partnership between the City of Boston and the World Economic Forum. The city declined to reveal which technological companies or manufacturers it will work with, how many cars could be on the roads, or where they may be tested, but that info is coming.  Well, if our cars can drive themselves, why can't our shopping carts be self-driving too? Walmart applied for a patent application, and it suggests that the company has at least considered the possibility. The application depicts a Roomba-esque motorized device attached to the underside of a shopping cart. Customers use their smartphone or other mobile device to summon the internet-connected device. From there, the cart is controlled by a centralized computer, and navigates the store using its sensors. The shopping cart will serve as a guide to different items the shopper is looking for throughout the store. The robots are coming! The robots are coming!  What are we going to do with online video next? What if I told you we may one day just watch other people eat? Stop laughing. Millions of people share millions of photos of what they're about to eat, so why not switch to video and watch them eat? We've talked before about Twitch. Twitch was acquired for close to $1 billion by Amazon a few years back. Twitch is the place that people go to watch other people play video games lives. Well, Twitch is paying close attention to a new trend. Dubbed "social eating," the practice is popular in South Korea and is picking up steam in the U.S., Twitch CEO Emmett Shear said last Wednesday at the TechCrunch Disrupt conference in San Francisco. A Twitch streamer with the user name Hacklyn was eating a bowl of soup Wednesday morning, with about 20 people watching live. She was listening to music and chatting with people about relationships while they watched her dig in. App of the week: If you have an iPhone or iPad, it's iOS 10 time!  Take a listen right here... width="100%" height="166" scrolling="no" frameborder="no" src="https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/283600968&color=ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false"> Tags: amazon app of the week apple autonomous vehicles brand business blog chom 977 fm chom fm ctrl alt delete ctrl alt delete with mitch joel digital marketing digital marketing agency digital marketing blog digital media disrupt emmett shear facebook guest contributor hacklyn heather beckman ios ios 10 ipad iphone iphone 7 j walter thompson jwt marketing marketing blog mirum mirum agency mirum agency blog mirum blog mitch joel mitchjoel mobile mobile device montreal radio morning show m[...]



Do The Pivot With Jenny Blake - This Week's Six Pixels Of Separation Podcast

Sun, 18 Sep 2016 05:53:32 PDT

Episode #532 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. Jenny Blake had it all. She lived in the Silicon Valley and had an amazing opportunity to work at Google (where she spent five years doing training, coaching and career development). She did that. It wasn't fulfilling enough for her, so she moved to New York and started working as a speaker, business strategist, executive coach... and now, an author for the second time. Her new book is called Pivot (her first book was called, Life After College). She sees her role as helping individuals (at every stage in their career) figure out how to achieve the most impact from the work that they do. She believes that our work can inspire a bigger life, and that it can foster much bigger ideas. It's about structure, organization and using technology to make better, smarter, faster and more empowered decisions. Is it time for you to pivot? Enjoy the conversation... You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation - The Mirum Podcast #532. Tags: advertising podcast audio author blog blogging brand business blog business book business podcast business strategist career development coaching creative creativity david usher digital marketing digital marketing agency digital marketing blog executive coach facebook google idea itunes j walter thompson jenny blake jwt leadership podcast life after college management podcast marketing marketing blog marketing podcast media mirum mirum agency mirum agency blog mirum blog pivot podcasting silicon valley google social media speaker training twitter wpp   [...]



Six Links Worthy Of Your Attention #326

Wed, 14 Sep 2016 08:36:30 PDT

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete Web Monitoring, Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist's Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see". Check out these six links that we're recommending to one another:  WaveNet: A Generative Model for Raw Audio - Deepmind. "The short version of this is: This is the voice of AI. Here's a slightly longer explanation: Most artificially generated voices are either mash-ups of individual sounds (vowels, syllables, etc.) or made from a bunch of parameters (which sound weirdly artificial, but are more versatile). Well, as machine learning continues to knock down computing barriers, here's a way of training a Deep Learning algorithm to make words. It's surprisingly good. What's more, it doesn't care what you feed it -- so you can ask it to make music with the same algorithm, training it on a composer instead of a human voice. Play the samples in the link and listen to your future life partner." (Alistair for Hugh). Labor Day: From the Job Loop to the Knowledge Loop - Continuations. "Albert Wenger is a partner at Union Square Ventures who writes thoughtfully about economics and the future. Here, he argues that the current cycle of pay and consumption (the 'job loop') is not the right state of things, and instead we need to move as a species to a 'knowledge loop' that's now possible with automation and the rise of abundantly cheap production. It's the best example of this argument I've seen made in recent months." (Alistair for Mitch). Vladimir Putin Just Wants to Be Friends - Bloomberg BusinessWeek. "This week, I am featuring shirtless leaders of countries that have lots of tundra. Russia under Putin is a scary enigma. I'm not sure whether this interview with Bloomberg editor & chief, John Micklethwait, has been criticized for puffery or not, but even if Putin is putting on a good face here, it's pretty fascinating to hear his side of the global story." (Hugh for Alistair). Why Trudeau Is Like Trump - Bloomberg BusinessWeek. "Closer to home, we have our own shirtless Prime Minister dreamboat, Trudeau. I have not made up my mind about his policies yet, but this article makes the case that he is wielding his virality unlike any other politician, and to powerful effect. He sure seems to get photographed with his shirt off more often than any other global leader I know of. The case is made that his incredible viral popularity serves as 'cover' for a technocratic approach: find the 'best' experts, the 'best' solutions, and empower the bureaucrats to implement big changes. Of course, 'best' is in the eye of the beholder, but one thing is clear: Trudeau is using (and milking) his popularity in ways we haven't ever seen before." (Hugh for Mitch).   Complete Human and Rat Ex Vivo Spermatogenesis from Fresh or Frozen Testicular Tissue - Biology of Reproduction. "This will make your eyes bleed, unless you are a doctor/healthcare professional, so let me give you the TL;DR on this: human reproduction with sperm that was created in a lab. Synthetic sperm. Synthetic life. It creates 'real' life (depending on how we will define 'real' life from now on). You would think that this would make headlines all over the world. It hasn't. We talk about silly things that politicians spew and whether or not wireless headphones make sense. This is real news. This is science and technology and evolution happening right before our eyes." (Mitch for Alistair).  The Timel[...]



A Journey Or A Destination?

Fri, 16 Sep 2016 17:51:18 PDT

Is your life a journey or a destination? Alan Watts - Why Your Life Is Not A Journey src="https://player.vimeo.com/video/176370337" width="640" height="360" frameborder="0"> Alan Watts - Why Your Life Is Not A Journey from David Lindberg on Vimeo. (thanks for the find, Tom Webster). Tags: alan watts brand brand savant business blog creativity culture david lindberg digital marketing digital marketing agency digital marketing blog j walter thompson jwt life marketing marketing blog mirum mirum agency mirum agency blog mirum blog mitch joel mitchjoel motivation tom webster vimeo  wpp [...]



Was The iPhone 7 Worth The Wait? What Is The Future Of Uber? All That And More On CHOM FM

Tue, 13 Sep 2016 05:14:37 PDT

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud, if you're interested in hearing more of me blathering away. I'm really excited about this opportunity, because this is the radio station that I grew up on listening to, and it really is a fun treat to be invited to the Mornings Rock with Terry and Heather B. morning show. The segment is called, CTRL ALT Delete with Mitch Joel. This week we discussed:  Apple. Apple. Apple. The big event happened last week. The iPhone 7 cometh. As suspected, a lot faster, slightly better battery life and... no more headphone jack (hello, AirPods. So, is it worth it? Plus, two cameras on the iPhone. A GPS-enabled and swim-proof Apple Watch. Mario is coming to the iPhone! (Super Mario Run).  Is Uber going to stay in Quebec? A "pilot" deal was secured last week, even though the provincial government told the global brand that Uber drivers are not playing by the same set of rules as regular cabbies who hold valid taxi licenses. The one-year deal will see Uber acquiring the equivalent of 300 taxi permits, which gives the company 50,000 operating hours a week. In addition to collecting and paying taxes, Uber will have to pay a 90-cent fee per ride to the government if its drivers collectively work 50,000 hours a week or less; $1.10 per ride between 50,000 and 100,000 hours, and $1.26 for more than 100,000 hours. Uber will also pay a $0.07 fee per ride, which, the agreement says, is a way to respect the fact that traditional taxi drivers have high insurance costs. The fees paid by Uber will go into a fund to help modernize the traditional taxi industry, the deal says. I'm guessing by the time this all gets sorted out, taxis will be driverless :)  App of the week: Brain Wave (this one is $6.99). Take a listen right here... width="100%" height="166" scrolling="no" frameborder="no" src="https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/282539946&color=ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false"> Tags: airpods app app of the week app store apple apple watch brain wave brand business blog cab cabbies chom 977 fm chom fm ctrl alt delete ctrl alt delete with mitch joel digital marketing digital marketing agency digital marketing blog digital media driverless vehicle facebook gps guest contributor heather beckman iphone iphone 7 j walter thompson jwt marketing marketing blog mirum mirum agency mirum agency blog mirum blog mitch joel mitchjoel montreal radio morning show mornings rock with terry and heather b radio segment radio station social media soundcloud super mario run taxi technology terry dimonte twitter uber uber driver wpp  wpp [...]



Unmistakable Creative With Srinivas Rao - This Week's Six Pixels Of Separation Podcast

Sun, 11 Sep 2016 09:38:38 PDT

Episode #531 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. Podcasting continues to grow and develop into an important media channel. I've been podcasting every week for over a decade, so it's always interesting to see news like the IAB and Edison Research released this week about podcasting's explosive growth (Podcast Advertising Study 2016). Another podcast that many people love is The Unmistakable Creative. The host is Srinivas Rao and he recently published a book titled, Unmistakable - Why Only Is Better Than Best. The depth of his show is a sight to behold (and listen to). Srini has conducted over six hundred interviews with thought leaders and people from all walks of life. The topic is loosely themed as branding, storytelling, and marketing. He is most passionate about extracting unmistakable stories out of people (he claims that this is his superpower). Enjoy the conversation... You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation - The Mirum Podcast #531. Tags: advertising podcast audio blog blogging brand branding business blog business book business podcast creative creativity david usher digital marketing digital marketing agency digital marketing blog edison research facebook google iab itunes j walter thompson jwt leadership podcast management podcast marketing marketing blog marketing podcast media media channel mirum mirum agency mirum agency blog mirum blog podcast advertising study 2016 podcasting social media srinivas rao storytelling the unmistakable creative thought leader twitter unmistakable book wpp [...]


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Six Links Worthy Of Your Attention #325

Fri, 09 Sep 2016 18:02:46 PDT

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete Web Monitoring, Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist's Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see". Check out these six links that we're recommending to one another:  Framed - The Los Angeles Times. "Well, it's back to school time, and nothing says back-to-school like PTA drama. But this is more like Serial. Nick Bilton's long-form journalism does this juicy story of suburban vengeance justice. Movie rights have probably already been sold." (Alistair for Hugh). Alien VS Predator Stop Motion - Counter 656 - YouTube. "Oh, but the title belies the number of pop-culture crossovers. When Batman and C-3PO show up to take out Aliens, it's on. This is a glorious piece of stop-motion work. Maybe still a bit too much stop-motion blood for the kiddies, though." (Alistair for Mitch). Why Wasps Sting In Autumn - Country File. "We've a had a pretty great summer here in Montreal, and the past few weeks have been no exception. That means, for my family anyway, lots of outdoor eating. We've had wasps around all summer, but they've never been much of a problem. Until now. As soon as we sit down to eat, they are all over our food. The other day, one landed on my daughter's cheek and stung her! What's going on? Why are wasps so quiet in the early summer, and such a nuisance at the end of the summer? Finally, I know the answer." (Hugh for Alistair). Do: Sol LeWitt's Electrifying Letter of Advice on Self-Doubt, Overcoming Creative Block, and Being an Artist - Brain Pickings. "Do you ever get stuck, unable to move forward? Worried about what you are doing, how it will be received, the meaning behind your efforts? If you are at all creative, the answer is probably yes; and the solution, according to Sol LeWitt is to just... DO." (Hugh for Mitch).  How to Raise a Genius: Lessons from a 45-Year Study of Supersmart Children - Scientific American. "Alistair is one of the smartest people that I know. Seriously. When he talks, I wish I had a 'rewind' and a 'save' button for him. I, literally, just nod most of the time because - quite frankly - I have no idea what he's talking about. Yes, that smart. I'm not pandering. It's true. This past summer, I had the chance the chance to meet his mother at Startup Festival. I spent a lot of my time with her trying to figure out how she managed to create such a smart creature. No such luck. Maybe the answers are right here?" (Mitch for Alistair). One in four Americans didn't open a book last year - Quartz. "We are reading so many ridiculous headlines in the media lately, that we are being completely desensitized to pieces of research and articles that should - in all seriousness - make our jaws drops. This is one of them. I could not believe it. 25% of the population? How can it be?..." (Mitch for Hugh). Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play. width="560" height="315" src="https://www.youtube.com/embed/X_akqg_vmB8" frameborder="0" allowfullscreen> Tags: alien aliens alistair croll amazon artist batman c3p0 bit current bit north book book a futurists manifesto book reading brain pickings complete web monitoring counter 656 country f[...]



Apple iPhone 7 (And More) Launch In Less Than Two Minutes

Sat, 10 Sep 2016 04:12:02 PDT

A new iPhone. New headphones And More. It took Apple more than two hours to show the world what technology will look like for the next short while. Their product presentations are now legendary. Many of the new products had been hinted at, guessed or leaked over the past several months. The main rumours were validated. We have the iPhone 7, headphones without cables (AirPods), an updated Apple Watch (hello, GPS and water resistant!), and Mario is coming to the App Store (Super Mario Run). Personally, I'm waiting on the next generation of Apple laptops (guess that will be coming shortly?). Still, it can be hard to sit through their multi-hour affair. Thankfully, the good people at Recode took the two hour-plus spectacle, and broke it down into a Twitter-esque two minutes of highlights. Recode presents: iPhone 7 keynote in two minutes - Apple event 2016. width="560" height="315" src="https://www.youtube.com/embed/sUEKuZUKfRA" frameborder="0" allowfullscreen> width="560" height="315" src="https://www.youtube.com/embed/Q6dsRpVyyWs" frameborder="0" allowfullscreen> width="560" height="315" src="https://www.youtube.com/embed/RdtHX15sXiU" frameborder="0" allowfullscreen> Tags: airpods apple apple event apple event 2016 apple presentation apple watch brand business blog digital marketing digital marketing agency digital marketing blog gps headphone iphone iphone 7 j walter thompson jwt laptop mario marketing marketing blog mirum mirum agency mirum agency blog mirum blog mitch joel mitchjoel presentation recode super mario super mario run technology twitter  wpp [...]



Chuck Martin On All Things Connected - This Week's Six Pixels Of Separation Podcast

Sun, 04 Sep 2016 14:46:21 PDT

Episode #530 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. Chuck Martin nearly saved my life. You will have to listen to the show to find out why. It's true. He is also a bestselling author, CEO of Net Future Institute, and I see him every single day in my inbox, because he's also the Editor of MediaPost's amazing IoT Daily, where he writes about how all of our devices will be connected to one another - and the net - and what this means for our homes, businesses and technology. He's really done it all. He is a former Vice President of IBM, an amazing speaker, and as the founding Publisher of Interactive Age, associate publisher of Information Week, and so much more. His numerous books include, Mobile Influence, The Third Screen, The Smartphone Handbook, Smarts, Coffee At Luna's and many more. He is working on a new book titled, The Internet of Everything (IoE). Enjoy the conversation... You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation - The Mirum Podcast #530. Tags: advertising podcast audio blog blogging brand business blog business book business podcast chuck martin coffee at lunas connected devices connected home david usher digital marketing digital marketing agency digital marketing blog facebook google ibm information week interactive age internet of everything internet of things iot daily itunes j walter thompson jwt leadership podcast management podcast marketing marketing blog marketing podcast mediapost mediapost iot daily mirum mirum agency mirum agency blog mirum blog mobile influence net future institute smarts social media technology the smartphone handbook the third screen twitter wpp [...]



Six Links Worthy Of Your Attention #324

Thu, 01 Sep 2016 06:35:17 PDT

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete Web Monitoring, Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist's Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see". Check out these six links that we're recommending to one another:  Entanglement - Cliff - Medium. "This is a great short story. And the way it describes quantum computing -- 'The only difference is, instead of rendering the heaving bosom of you VR waif it's asking God to do your math homework.' -- is perfect. Nerdy, yes, but also thoughtful." (Alistair for Hugh). How Airbnb Kills Our Ideas of Privacy - The Daily Beast. "The gig economy is upon us. But, this article argues, so is another thing. By requiring both parties to open up their lives for ratings and approvals, we turn our existences inside-out. Every driver, passenger, host, and renter is now on display for all to see, in service of fraud prevention and merit." (Alistair for Mitch). Comedians In Cars Getting Coffee - John Oliver. "Jerry Seinfeld makes a web series called, Comedians in Cars Getting Coffee, where he and a comic he likes meet up, drive around in a vintage car, then get a coffee, all while shooting the shit about the life of the comic. It's delightful stuff, and I was laughing out loud watching this one with the great John Oliver (of Last Week Tonight, and formerly of the best audio newspaper for a visual world, The Bugle, RIP)." (Hugh for Alistair).  Louis CK 2015 - Mild Racism, Middle East, Child Molesters (SNL Monologue) - YouTube. "Here's more comedy. Louis CK doing one of my favourite bits, 'Mild Racism,' and a few other good 'uns." (Hugh for Mitch).  Car hacking is the future - and sooner or later you'll be hit - The Guardian. "When we think of hacking, we tend to think of the nefarious hacks against major retailers, our credit cards, etc... The truth is this: hacking is a quick, fast, cheap and effective way to get another result. We have the technology that we have today because someone - back in the day - was busy hacking away at a computer that really was created for the use of government and universities. If we apply this same thinking to modern technology (and, why wouldn't we?), then it makes perfect sense, that car hacking is going to be one of the great platforms. Disruption much?" (Mitch for Alistair). William Gibson talks about 'The Peripheral,' the power of Twitter, and his next book set in today's Silicon Valley - Business Insider. "Special thanks to Arjun Basu for pointing this one out to me. William Gibson coined the term 'cyberspace'. He's a science fiction writer (Neuromancer and many, many others) and a deep thinker about the implications of technology and our future. This is a super-compelling conversation. An important one. Read his thoughts on magazines: 'A good magazine was a lot of novelty, stuff you've never heard of before, clearly aggregated by people who have been able to travel further and dig deeper than you have been able to do. And that used to be really an important source of stuff for me. And now it is less important because the Internet has eaten it all up. But my Twitter feed as an aggregator of novelty is like ... I don't know what I would do if it became any more powerful, I would have to start reining it in somehow.' Have you heard anyone els[...]



Less Money. Less Traffic. Advertising In Chaos?

Thu, 01 Sep 2016 09:55:55 PDT

Who benefits from a world where advertising is getting less money and there is less traffic for the content? This is the question that all media is challenged with. It is a fact. Some are suffering in a big way. Some are suffering a little softer. Some will be suffering sooner than they anticipate. Advertising (mostly due to programmatic) is seeing the CPMs being pushed down in a technological version of a reverse auction (i.e. "how cheap can we buy this spot for?"). There is less traffic, because there are so many different ways to consume media (on demand, recorded for later, ad blocked and more). The numbers don't lie. Yes, advertising continues to be a healthy business (see: Advertising. Full Steam Ahead), but there is a sentiment that the major media companies are still being very protective of their respective networks, channels and properties... and not doing enough to move towards a world where video content will be consumed - primarily - on mobile devices. The struggle is real. Many point to a media company like Vice as the antidote. They have the millennial target audience and they are now producing all kinds of channels and networks to satiate their content-starved audience on whatever platform these viewers desire. Vice co-founder, Shane Smith, is an amazing speaker, thinker and practitioner of this new media reality. He has a clear vision of what media is (and what it should become), while being very frustrated with the politics, and its current state. In a world where 70% of all digital video is happening on Facebook and Google (and these companies are claiming that they are not media companies), what will be the next few chapters for everyone involved in media, content and advertising? At this year's Edinburgh International Television Festival, Smith addressed the crowd in a very compelling one hour speech, and then sat down for an additional hour to field questions. If you're reading this article, you're interested in media. If you're interested in media, you need to watch both the presentation and the post-presentation interview.  Keep a notebook handy: The James MacTaggart Memorial Lecture - Shane Smith, Founder and CEO of Vice and The Post-MacTaggart Interview. width="560" height="315" src="https://www.youtube.com/embed/ZSdkxXGQAPA" frameborder="0" allowfullscreen> width="560" height="315" src="https://www.youtube.com/embed/Ot19Te6xfRA" frameborder="0" allowfullscreen> Tags: ad blocker ad blocking advertising audience brand business blog channel content content marketing cpm digital marketing digital marketing agency digital marketing blog digital video disruption dvr edinburgh international television festival facebook google j walter thompson jwt marketing marketing blog media media company millennial mirum mirum agency mirum agency blog mirum blog mitch joel mitchjoel mobile native advertising network new media on demand media programmatic pvr reverse auction shane smith smartphone speaker the james mactaggart memorial lecture the post mactaggart interview vice video video content  wpp [...]



A Strong Foundation For B2B Marketing

Thu, 01 Sep 2016 08:53:14 PDT

Here's a line that often gets me into trouble... I do not believe that there is a huge difference anymore, when it comes to marketing. B2B and B2C used to be very different and complex beasts. While the complexity has not changed, both B2B and B2C really do have an entirely new way to think, communicate and connect with prospective clients (thank you, digital!). Yes, the complexity of the sales are very different. Yes, speaking to consumers against very specific individuals within an organization is different. Still the channels and opportunities (the ability to tell, sell and embody a new story) are closer than they have ever been. Because there are so many of them, it's no longer B2B or B2C, but rather how each business builds their own, unique, defendable, marketing empires. True, if you're in the B2B world and everything that you do has shifted to be process and procurement-driven, things are very different. True, you still have to create compelling content and messages to even be in the lot of businesses that may be called upon by procurement. So, in the end, it's all about your brand, the stories that you weave, and your ability to map, track and connect with your prospective clients. That feels like it could be the story of a B2B or B2C opportunity.  So, how are B2B marketers doing these days? Well, according to the B2B Content Marketing - 2016 Benchmarks, Budgets, and Trends - North America report, nearly two-thirds of B2B marketers have no documented content marketing strategy, and thirty percent say their efforts are effective. What will it take to move this needle? As an introduction to the 10th annual MarketingProfs B2B Marketing Forum (October 18 - 21, 2016 in Boston), and to help get B2B marketers back on track, the team a TopRank Marketing (shout out to Lee Odden) partnered with MarketingProfs (shout out to Ann Handley) and produced a really quick, smart and powerful eBook titled, How To Build Your B2B Marketing Empire From The Ground Up. The eBook is free (go and grab it!) focuses on four core areas: The three fundamental questions a good strategy should answer. The elements of an unshakeable foundation. The ideal characteristics of your marketing team. How to build your career to last. It's very exciting that the team at TopRank Marketing and MarektingProfs asked me to contribute this eBook (thank you!). I wrote about speed, slowing down and decision making (confused? Don't be). I'm also very excited got be speaking on the last day (Friday, October 21st, 2017) at the 2016 B2B Marketing Forum. My topic will be: The New Business Imperative - 7 Groundbreaking Movements All Brands Need To Embrace. Here's the abstract for this session: "Still worried about websites over mobile applications? Still struggling with content marketing and social media? There's something happening -- here and now -- that moves way beyond this. Are you ready for messaging bots, live video, augmented/virtual reality, marketing automation, the uncoupling of the 'buy' button, consumer's voice as navigation, and the blockchain? If not, you need to be. Join us for this future-looking session where we'll explore these seven technological movements and what they mean for your business today, tomorrow, and beyond. What may feel like science fiction, is now the new business imperative."  Join me at the 10th Annual MarketingProfs B2B Marketing Forum and check out the eBook, How To Build Your B2B Marketing Empire From The Ground Up. src="//www.slideshare.net/slideshow/embed_code/key/6xmQHXvEpeCZ56" width="595" height="485" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" style="border:1px sol[...]


Media Files:
http://feedproxy.google.com/~r/TwistImage/~5/0d0-Oo35Rn8/2016_B2B_Report_Final.pdf




Original Ideas...Or Creative Ideas? Getting Beyond The Stuck.

Thu, 01 Sep 2016 07:56:44 PDT

How often do you get paralyzed by the fact that you don't have an original idea? Confession time: this has been happening a lot more frequently to me. I know the culprit. It's Medium and LinkedIn. Everyday, I get two great e-newsletters from Medium and LinkedIn. Within these devilish treats are scores of fascinating content, from the people that I follow on each respective channel. These are smart people, and they are creating and writing really powerful pieces of content. They are, without a doubt, two of the best ways that I have managed to "stay in the loop" with what's going on in business, technology, marketing, communications, publishing, and culture. They are imperative for me to follow. It's core to the work that I do. It's hard to recommend strategies to the clients at Mirum without truly following, understanding and taking in what these big brains are thinking and doing. The problem, of course, is that when it comes time for me to put fingers to type, it can be both intimidating and paralyzing.  This is not about having a creative block or writer's block! This is a very important distinction. I'm not suffering from a creative block or writer's block. It's more about not wanting to pollute my community's feed with content and thinking that may have already been covered (by multiple writers in multiple spaces). Why bother creating something that has already been done? It's not the healthiest of thinking, because most creative people know that it's not really about having an original idea, it's about being as creative as possible. It's bothersome, because I should know better. Fear has a mind of it's own. We can know to not be anxious, but that doesn't always stop our hearts from beating faster, our pulses from racing, our palms to get sweaty, and our mouths to not be full of cotton balls. My old combative sports instructor, Tony Blauer, would often tell us that fear is an acronym for "False Evidence Appearing Real." Easier said than done. I'm also reminded of the time right before I published my first business book, Six Pixels of Separation. I was speaking at an event with someone who was widely regarded as one of the foremost thinkers in the digital marketing space. They were prolific in publishing content, but had never written a book. When we connected for coffee before the event, they smugly congratulated me on signing a book deal and followed it up with, "I get asked by publishers all of the time to write a book, but I won't do it. There are already too many books on this topic." This was back in 2006. I retorted back that it's not about being "the only book on digital marketing" that would make this individual's book sell well. What would make their book successful is their own perspective on the topic. The topic may not be an original idea, but their perspective would make it very original. I used it to shut down their criticism (jealousy?) of my book deal, but it's a very true statement when it comes to creating content as well. It's not about an original idea, but it is about your original perspective on the topic. I should listen to my own advice every now and again.   I was lamenting my creative struggles with a friend earlier today (who also happens to be a bestselling author), and she referred me to a very powerful video that was just posted. In 2008, The Atlantic sat down with the famed filmmaker David Lynch. He discussed his thoughts on inspiration, how to capture the flow of creativity and not worry about being an original (which can paralyze the creative process). Today, The Atlantic took this audio byte and animated his sage words. I lo[...]



The Future Happens Very Slowly Then All At Once And Other Stories From The Digital Edge on CHOM FM

Mon, 29 Aug 2016 05:48:21 PDT

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud, if you're interested in hearing more of me blathering away. I'm really excited about this opportunity, because this is the radio station that I grew up on listening to, and it really is a fun treat to be invited to the Mornings Rock with Terry and Heather B. morning show. The segment is called, CTRL ALT Delete with Mitch Joel. This week we discussed:  My new favorite line from futurist and technology media pioneer Kevin Kelly: "The future happens very slowly and then all at once." Autonomous vehicles are here... and will only increase as we move toward 2020. It's going to change everything, and affect our infrastructure and businesses in a very dramatic way. We are not prepared.  If you own an Apple iPhone or iPad, please do a software update immediately. What may seem like an innocuous update actually reads like a spy novel, when you start to read about why this update is here. Apparently, a bug was found by a human rights activist on his phone, who forwarded the issue to  researchers at the University of Toronto's Citizen Lab. The hack can turn a phone into a veritable digital spy. It's capable of using the camera and microphone to track activity in the vicinity of the device, recording all messages and call calls, logging messages sent in mobile chat apps, and tracking movements. Making this crazier: "The Citizen Lab team attributed the attack software to a private seller of monitoring systems, NSO Group, an Israeli company that makes software for governments which can secretly target mobile phones and gather information. Tools such as that used in this case, a remote exploit for a current iPhone, cost as much as $1 million." Bond.  James Bond. Back in 2014, Facebook acquired messaging app WhatsApp for around $20 billion. The two have been fairly separated since, and Facebook has continued to push their own Messenger app, which has grown significantly. Last week, WhatsApp announced some updates to its privacy policy, which begins to encourage users to share their account information with Facebook. WhatsApp will also begin rolling out ads to users and more. And, while none of your WhatsApp information will be shared on Facebook and the messages are end-to-end encrypted, do you think this will loosen over time as well?  App of the week: Splitwise. Take a listen right here... width="100%" height="166" scrolling="no" frameborder="no" src="https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/280417502&color=ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false"> Tags: activism advertising app of the week apple autonomous vehicle chom 977 fm chom fm citizen lab ctrl alt delete ctrl alt delete with mitch joel digital media facebook futurist guest contributor hack hacked hackers hacking heather beckman ipad iphone j walter thompson jwt kevin kelly messenger messenger app mirum mirum agency mobile app montreal radio morning show mornings rock with terry and heather b nso[...]



Getting Scrappy With Nick Westergaard - This Week's Six Pixels Of Separation Podcast

Sun, 28 Aug 2016 04:26:12 PDT

Episode #529 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. Some people you just want to become friends with in this industry. I've had the pleasure of meeting thousands of professionals over the years. There are (sadly) a lot of fake folks running around. Nick Westergaard is one of those true friends. He's the real deal. That's who is. He really wants to be friends and help your business do better. There's nothing more endearing than someone who is that passionate. He's also a person who sticks to his words, and wants marketing to make the world a better place. Nick is a strategist, speaker, author and teacher. He runs a boutique firm called, Brand Driven Digital, and recently released a great book, Get Scrappy - Smarter Digital Marketing for Businesses Big and Small. He also runs an amazing event called, Social Brand Forum, in Iowa that I had the pleasure of speaking at last year. Enjoy the conversation...  You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation - The Mirum Podcast #529. Tags: advertising podcast audio blog blogging brand brand driven digital business blog business book business podcast david usher digital marketing digital marketing agency digital marketing blog facebook get scrappy google itunes j walter thompson jwt leadership podcast management podcast marketing marketing blog marketing podcast mirum mirum agency mirum agency blog mirum blog nick westergaard social brand forum social media twitter wpp [...]



Six Links Worthy Of Your Attention #323

Fri, 26 Aug 2016 17:46:15 PDT

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete Web Monitoring, Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist's Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see". Check out these six links that we're recommending to one another:  Genetic Engineering Will Change Everything Forever - CRISPR - Kurzgesagt - In A Nutshell. "The YouTube channel Kurzgesagt - In a Nutshell is remarkable. It's Patreon-backed, full of fascinating, articulate videos that explain a concept clearly and succinctly. The videos are full of easter eggs and little jokes. That's half this link: a great educational resource. The other half is the topic, because in this video, they explain -- perhaps better than anyone has, IMHO -- what CRISPR is, and why a future - in which we can edit ourselves and our surroundings - is unthinkably different." (Alistair for Hugh). The Man Whose Job It Is to Constantly Imagine the Total Collapse of Humanity in Order to Save It - Vice. "It's time for Burning Man. I'm not going this year; and this made me nostalgic. Depending on your point of view, it's either a gathering of enlightened artists and hedonists; or that time when tens of thousands of privileged Bay Area denizens play Pretend Natural Disaster. But whatever your take, Burning Man is hardship. It's given birth to many inventions, including the emergency relief organization, Burners Without Borders, and temporary housing like the Hexayurt. This Vice piece profiles one of the festival's alumni, Vinay Gupta, whose job is to literally walk around all day wondering what could go wrong. That's also another good description of the festival." (Alistair for Mitch). From Tree to Shining Tree - Radiolab. "I've shared a link about the wood-wide-web (!) before, and this Radiolab podcast just reinforces how wild and mysterious this world is. It turns out that all those trees and plants in forests are connected by an underground network of micro-sized tubular fungus. This fungal system operates as a mechanism of information and resource exchange: where carbon, for instance, trees with surplus carbon 'give' to the network, and trees in need of carbon can be supplied that carbon from the fungal network. There appears to be a kind of intelligence in this as well, where 'decisions' about who is getting what is made by this fungal network. Crazy. I wonder, if you extrapolate out networked human existence 100 or 1,000 or maybe 1,000,000 years, maybe the endgame might be a kind of balanced organic system like this. Or, maybe the fungal and tree network is the evolution of a previous human-like society(!!)..." (Hugh for Alistair). Life on a Möbius Strip: The Greatest Moth Story Ever Told, About the Unlikely Paths That Lead Us Back to Ourselves - Brain Pickings. "The infinite (or finite) universe, our messy lives and the lucky (and unlucky) coincidences that define our lives, you can read Janna Levin's piece, or watch/listen to her tell the story." (Hugh for Mitch).  The Hype - And Hope - Of Artificial Intelligence - The New Yorker. "Computers are doing a lot of things faster, smarter (maybe better) than human beings. So[...]



Advertising. Full Steam Ahead.

Sat, 27 Aug 2016 05:16:08 PDT

"Advertising is dying. Advertising is dead. Advertising doesn't work." A common theme. A common rant. It's fine to think that advertising doesn't work. It's fine to question it, in a world of spam, terrible infomercials, 30 second spots that are horrific, or by the amount of paper that gets popped on to our doorsteps to buy stuff on a daily basis. It is true that not every piece of advertising is a piece of art (in fact, the opposite). Still, the data does not lie. Advertising growth is about to hit a record high. That is fact-based. That is data. That is our reality. Today, MediaPost published the news item: U.S. Ad Growth To Hit Record $178 Billion... "The U.S. advertising market is expected to grow at its fastest rate since 2010 - nearly 6%. Upgrading its earlier forecast, London-based advertising researcher Warc says U.S. ad spend will rise 5.8% to a record high of $178 billion - double the amount projected for the overall U.S. economy. A previous December forecast had estimated the U.S. ad market climbing 4.9% for 2016." What are the factors at play here? To put this number into perspective, the United States is the world's largest national economy in nominal terms, and second largest according to purchasing power parity. It represents over 20% of nominal global GDP and 17% of gross world product. The United States' GDP was estimated to be just under $18 trillion as of Q2 2015. In short, $178 billion is a huge part of the economy, not to mention how much advertising dollars plays into actual purchases. Meaning, imagine what the GDP would look like if the advertising dollars were not there, plus its ability to drive actual sales. The numbers would be horrific. In short: advertising has a significant role in our economy (whether you like ads or not). Many might take exception to making the correlation between advertising spend and its efficacy. That's a fair debate, but I would argue that at this scale, it has to work. If it did not provide factual business results, it would not be growing at scale. It would remain stagnant or it would be shrinking as the years wane on. That being said, the growth could be fear-based. There may be a business sentiment that tough times are around the corner, so spending now and grabbing market share is the right strategy to ensure a tougher future. Others might argue, that if trouble is around the corner, a business might hold back or reduce ad spend to save those chestnuts through the tougher winter. The other two (and very important factors) that are driving this year's growth were the Olympics and the Presidential campaign. And, how is digital advertising doing? From the article: "U.S. digital media spending will grow at over double the rate of TV - 13.7%. Overall, Warc says digital media will achieve near the same dollar value of the TV ad market this year - and rising above TV next year." These are the moments that I could only have dreamt about twenty years ago. In 1999, I would sit, stare and wonder at my computer screen if these little banners and search-triggered ads would ever amount into anything. TV was so dominant. And, here we are. If you think about the advertising landscape, it's hard not to be amazed at the many ways advertising has changed in such a short while. From email and search to display and native, it's amazing. The analytics, optimization and general marketing tech landscape is almost impossible to track. A new generation of startups, the evolution of traditional firms and the invention of new j[...]



Breaking Through The Blockchain

Sun, 28 Aug 2016 09:55:56 PDT

Many people ask "what's next" for technology? Whatever happens next, the blockchain will be a part of it. It's not the easiest of technologies to understand. I still find myself daydreaming about what the blockchain is, and what the implications will be for business. I have a handful of close friends who are betting big on it (startups infused with a lot of external capital). Still, what totally gets me going is the fact that Don Tapscott is all over it. I've been a fan of his thinking, writing and speaking for a long time. When we toss around the words "digital economy," it was Don who coined this phrase over twenty years ago. My sentiment and attention to the blockchain keeps amping up, because this is how I felt when the first web browser was available. It seemed to change everything, but it was hard to define and harder to imagine the way that it was going to change business forever. Don and his son, Alex Tapscott, recently published a book titled, Blockchain Revolution - How The Technology Behind Bitcoin Is Changing Money, Business, And The World. Don presented his thinking on blockchain at the most recent TED event (TED Summit). It's a great explanation about blockchain in under twenty minutes. If that tempts you, please check out my more in-depth conversation with both Don Tapscott and Alex Tapscott right here: Blockchain Revolution With Alex And Don Tapscott - Six Pixels of Separation - The Mirum Podcast - #512). Watch this: Don Tapscott - How the blockchain is changing money and business - TED Summit 2016. src="https://embed-ssl.ted.com/talks/don_tapscott_how_the_blockchain_is_changing_money_and_business.html" width="640" height="360" frameborder="0" scrolling="no" webkitAllowFullScreen mozallowfullscreen allowFullScreen> Tags: alex tapscott bitcoin blockchain blockchain revolution blockchain startup brand business blog business technology digital economy digital marketing digital marketing agency digital marketing blog don tapscott j walter thompson jwt marketing marketing blog mirum mirum agency mirum agency blog mirum blog mitch joel mitchjoel podcast startup technology ted ted conference ted summit ted summit 2016 web browser whats next    wpp [...]



Your Face Has Been Hacked (Sorry) And Other Stories From The Digital Edge on CHOM FM

Mon, 22 Aug 2016 05:36:08 PDT

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud, if you're interested in hearing more of me blathering away. I'm really excited about this opportunity, because this is the radio station that I grew up on listening to, and it really is a fun treat to be invited to the Mornings Rock with Terry and Heather B. morning show. The segment is called, CTRL ALT Delete with Mitch Joel. This week we discussed:  Everything is being hacked. From airlines to banks to your credit cards and your passwords. Watch your back. We've had so much hacking, that security experts think we need to leave behind the world of trying to remember passwords for newer technologies like facial recognition, retina scans and the like. Sounds perfect. Sounds awesome... but, opps... looks like hackers found a simple a clever workaround for that. They used a virtual reality rendering of a face and crowd-sourced photos from Facebook. Guess what happened? The hottest thing in social media today? Snapchat? Instagram? Have you heard of musical.ly? You're not a teen, are you? The two year old app has users uploading more 10 million videos per day and has been in the App store's top 40 since last summer (right there with YouTube and Snapchat). So, what's the deal? It's an app that allows users to lip-sync to fifteen second clips of songs. Over 100 million users are on it. It is a pop culture phenomena. App of the week: Google Duo. Take a listen right here... width="100%" height="166" scrolling="no" frameborder="no" src="https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/279357916&color=ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false"> Tags: app of the week app store chom 977 fm chom fm crowdsource ctrl alt delete ctrl alt delete with mitch joel digital media facebook facial recognition google google duo guest contributor hack hacked hackers hacking heather beckman instagram j walter thompson jwt lip sync mirum mirum agency montreal radio morning show mornings rock with terry and heather b music app musically password pop culture radio segment radio station retina scans security snapchat social media soundcloud technology terry dimonte twitter video virtual reality vr wired wpp youtube [...]



Keeping Social Media Fresh With Jason Keath - This Week's Six Pixels Of Separation Podcast

Sun, 21 Aug 2016 04:25:36 PDT

Episode #528 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. This past week was a tough one for me, and owe Jason Keath a huge apology. I was supposed to be one of the main speakers at his incredible Social Fresh conference (which took place over this weekend in Orlando, Florida). I had a sudden and scary medical issue come up that precluded me from travel, and I had to cancel on him (and another event, out in Los Angeles). It's a terrible feeling knowing that you are letting someone down. That is only made worse, when it's someone as kind as Jason. Thankfully, Sally Hogshead came to our rescue (thanks, Sally... you're the best!), but still... it sucks. Jason works hard as the founder and CEO of Social Fresh Conference. He has a passion for bringing together the smartest voices in marketing, and getting them to share what really works. He's also a keynote speaker, in his own right and a podcaster over at Social Toolkit Podcast. With that, he has many thoughts on the current state of social media and what it is going through. Enjoy the conversation... You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation - The Mirum Podcast #528. Tags: advertising podcast audio blog blogging brand business blog business book business podcast david usher digital marketing digital marketing agency digital marketing blog facebook google itunes j walter thompson jason keath jwt leadership podcast management podcast marketing marketing blog marketing podcast mirum mirum agency mirum agency blog mirum blog sally hogshead social fresh social fresh conference social media social toolkit podcast twitter wpp [...]