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Ikea's U.S. Creative in Play: Eyes integration of general-market, Hispanic chores

2009-11-03T21:05:52-06:00

Nov 5, 2009 By David Gianatasio With an eye toward integrating its general-market and Hispanic creative, home furnishings giant Ikea has hired consultancy Pile + Co. in Boston to oversee a review of its domestic chores. The client spent $47 million in U.S. measured media in the first eight months of 2009 after spending $94 million on ads during all of 2008, per Nielsen. Interpublic Group's Deutsch in New York and independent Anita Santiago Advertising of Santa Monica, Calif., which respectively handle general-market and Hispanic duties for Ikea, have been invited to participate, the client said. Deutsch has served as...

Survey says Latinos are the most stressed-out adults in the nation!

2009-11-03T21:00:32-06:00

November 3, 2009 By Marisa Treviño The American Psychological Association (APA) released their annual Stress in America survey and the findings are not good for Latino adults. Of all adults, Latinos are recorded as experiencing the highest levels of stress. Fifty percent of Latino adults reported to survey finders that stress has increased in their lives versus last year when only 44% reported having stress -- the national average is 42%. And just what are Latinos stressing out about more than blacks and Anglos? Dinero! Money is more likely to be seen as a significant source of stress among Hispanics...

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