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Boricua History Made In XLVI Super Bowl

2012-02-09T14:09:00-06:00

February 9, 2012 By Julio Pabon Bronx, NY - The Super Bowl party that I attended in the Bronx was one of millions that took place across the country. The parties, the parade and all the Hoopla is over, but the history of this game will be forever recorded in the history books, especially the Latino Sports history book. Very few fans, including Latino fans knew that history would be made giving us many more reasons to celebrate after the NFC Champions, NY Giants defeated the AFC Champs, New England Patriots 21- 17. The game was a nail biter up...

How to WIN! the Hispanic Market

2012-02-09T10:27:00-06:00

February 8th, 2012 By Lee Vann Last week, Hispanic marketing pioneer M. Isabel Valdés published her 5th book, WIN! The Hispanic Market; Strategies for Business Growth. Isabel Valdés took a unique approach by aggregating the voices of 19 Hispanic marketing industry experts to illuminate the importance of the Hispanic market and to provide actionable insights and strategies for driving real and sustainable business growth. I am proud to be one of those volunteer voices and will herein summarize my contribution to the book, “The Hispanic Digital Marketing Opportunity.” The Hispanic Digital Market Opportunity The first part of the chapter sizes...

No English, no election: Spanish-speaking candidate kept off the city council ballot in Arizona

2012-02-09T09:02:00-06:00

February 8, 2012 By Associated Press The Arizona Supreme Court made their ruling very clear: no English, no city council. On Tuesday they affirmed a ruling that barred a woman from running for a city council seat because she doesn't speak English proficiently. The state's highest court ruled that Alejandrina Cabrera's name shouldn't appear on the March 13 election ballot for the San Luis city council election but didn't list a reason for the decision and full explanation will come later. The case brought widespread attention to the southern Arizona border city after Mayor Juan Carlos Escamilla filed a court...

The Power of the English Speaking Hispanic Super-Consumer Has Arrived

2012-02-09T08:45:00-06:00

February 8, 2012 By Glenn Llopis This moment has been building for years and it has finally arrived. With the recent news that Spanish-language broadcaster Univision is in talks with The Walt Disney Company to combine news division resources and start an English-language cable news channel is a defining moment. This would represent the first channel specifically for English-speaking Hispanics in the U.S. - and one expected to compete with the likes of CNN, MSNBC and Fox News. This development acknowledges the growing influence of the Hispanic audience and it's time for the rest of America to carefully pay attention....

Hispanic population growth influencing eating trends

2012-02-09T01:29:00-06:00

February 7, 2012 Via QSR Web The U.S. Census indicates that the Hispanic population is expected to grow 34 percent from 2010 to 2020. Foodservice market research company NPD Group has found that this growth is beginning to influence national consumption patterns. One of the categories where Hispanics are influencing consumption patterns is at breakfast, according to NPD's NET (National Eating Trends) Hispanic, which is a year-long study that captures the in-home and away-from-home food and beverage consumption habits of Hispanics in the U.S. by level of acculturation. For example, NET Hispanic reports that while non-Hispanics include non-toasted bread in...

Hispanics Struggling With Increasing Energy Prices

2012-02-09T00:27:00-06:00

February 7, 2012 Via PR Newswire Hispanics have been hit the hardest by energy price increases, according to a new study today released by the American Coalition for Clean Coal Electricity. The study found that more than half of American families have seen their energy costs nearly double in the past ten years. Due to income inequalities, Hispanic households are disproportionately impacted by these rising energy costs, which reduce the amount of income that can be spent on food, housing, health care and other necessities. In 2010, 62 percent of Hispanic households had average annual incomes below $50,000, compared with...

Disney, Univision Talk About Starting a Cable News Channel

2012-02-08T23:25:00-06:00

February 07, 2012 By: Laurel Wentz Walt Disney Co., owner of the ABC broadcast network, is in talks with Univision Communications to create an English-language, 24-hour cable-news channel, according to two people with knowledge of the situation, confirming a report today in The Wall Street Journal. Walt Disney Co. would oversee advertising sales and distribution for the venture, said the pair, who sought anonymity because an agreement hasn't been reached. The channel would draw newsgathering resources from ABC News and Univision, the largest U.S. Spanish-language broadcaster, they said. The discussions have been under way for at least six months and...

The emotional toll of being undocumented

2012-02-08T22:21:00-06:00

Februray 7, 2012 By Jennifer Patiño Maria, 42 and Esmeralda, 35 are both undocumented women facing mental health challenges. Maria has been diagnosed with schizophrenia and depression. She has been hospitalized four times as a result of suicide attempts and post-partum depression. She is currently receiving treatment for herself and previously sought help for her family to deal with the upheavals of her illness. Esmeralda was recently diagnosed with lupus and she is also facing a serious bout of depression. Her inability to find work is affecting her sense of self worth and while she is medically addressing the physical...

Latino NFL Greats And Super Bowl Stars

2012-02-08T21:18:00-06:00

February 5, 2012 By Carlos Aviles With all the attention that New York Giants' emerging star receiver, Victor Cruz, is receiving these days -- both for being a local New Jersey boy 'done good', and for his effusive salsa dancing in the end zone -- people may forget that the NFL has been home to many great Latino players, including a good number of Hall of Famers and a couple of Super Bowl stars. For starters, this weekend's super match pits two boricuas, Cruz with the NY Giants, and his New England Patriots' counterpart, tight end Aaron Hernández. Either could...

Andres Gutierrez launches Spanish-language financial talkshow via Dave Ramsey

2012-02-08T20:15:00-06:00

February 7, 2012 Source: Radio-Info.com Financial guru Andres Gutierrez is launching a syndicated “life, money, relationships and more” show. Think Dave Ramsey, only in Spanish. There’s no irony there, since “El Show de Andres Gutierrez” comes with the support of Ramsey, with whom the former San Antonio radio talker began working in 2009. Small business owner and entrepreneur Gutierrez has also appeared on NBC’s Telemundo network, discussing financial matters. Last fall, he garnered more visibility for his daily radio talk show, and now the Nashville-based Ramsey operation formally introduces his 11 a.m. to noon live talkie (with multiple re-feeds). Dave...

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