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Helping Businesses and Advertising Agencies craft messages that will resonate with the Latino Community.

Published: 2017-04-24T16:36:00-05:00


Upfronts 2017: Telemundo Pitches ‘Shift’ in Spanish-Language Media


April 19, 2017 By Jon Lafayette Telemundo says there’s been big change in the Spanish-language TV landscape, and it wants advertisers to recognize that in this year’s upfront. The Comcast owned Spanish-language network, long a distant No. 2 to the dominant Univision, now finds itself running neck and neck in the primetime ratings race. Last year, it won some time periods in some demographics for the first time ever. At a development meeting with clients and media buyers Wednesday, Telemundo will unveil its upfront theme, Shift Happens, and try to gain a bigger share of spending targeted at Latino audiences....

Cinco Mega Topics


April 19, 2017 By Roberto Siewczynski As we near the most “archetypical” of Hispanic holidays, Cinco de Mayo, instead of getting into an exhausting explanation of why (or why not) the day is important, below are my “cinco” mega topics to keep in mind when activating Hispanic marketing. Uno. The language debate continues to intensify. The importance of using Spanish vs. English, or both, in developing marketing communications is exceedingly relevant, with more publications and companies defending the need for in-culture communication. Whether or not clients will choose to agree with these arguments or have a clear language preference, remains...

Yasiel Puig defends Latinos who celebrate


April 18, 2017 By Larry Brown Yasiel Puig has often been criticized for his celebratory methods since joining MLB in 2013. Puig comes from Cuba, where celebrations such as his outlandish bat flips are a big part of the game. There is a culture clash when many of these players come to play baseball in America, because American players consider such actions disrespectful. In an article written by Puig that was published on Tuesday, the Los Angeles Dodgers outfielder explained why he and fellow Latinos celebrate. “There is a passion I have and we have as Latinos because we...

Closing the pre-K math education gap for Latino students


April 19, 2017 By Steven Wyman-Blackburn When beginning kindergarten, Latino students are three months behind in math literacy when compared to their white peers, says a 2017 study conducted by Child Trends, a nonprofit research organization that works to improve the lives children and families. The study, “Making Math Count More for Young Latino Children,” cites poverty in Latino households as a cause, and says these young students will fall farther behind if the problem isn’t addressed in the classroom And their numbers will only grow as the nation becomes more diverse, says Tina Plaza-Whoriskey, senior communications manager at Child...

Number of Hispanic-Serving Colleges Grows


April 19, 2017 By Paul Fain As the number of Latinos who attend college grows, growing as well is the number of colleges that meet the federal definition of being Hispanic-Serving Institutions (HSIs), which is generally 25 percent or more Latino enrollment. There were 472 HSIs last year, which is up 37 from the previous academic year, according to Excelencia in Education and the Hispanic Association of Colleges and Universities. The two groups also said the growth remains concentrated, with 14 percent of all institutions enrolling 64 percent of all Latino undergraduates. “The continuing growth in the number of HSIs...

“Don’t Be Self-Conchas” by Jake Prendez fuses American and Hispanic Cultures


April 17, 2017 By Michael Paquin Covering the arms of Jake Prendez is a mosaic of tattoos reflecting a fusion of Hispanic heritage and American pop culture, ranging from the Virgin of Guadeloupe to Darth Vader. Although originally from East Los Angeles, Prendez is now based out of Seattle. His new exhibit, “Don’t Be Self-Conchas,” is on display to the public in the Student Diversity Center until May 13. According to Prendez, the 11 paintings that make up the exhibition reflect the dual nature of being of Hispanic and living in the United States, which is reflected in the title...

#LoveTravels: Reaching US Hispanic Consumers In 2017


April 18, 2017 By Carlos García-Arista “Being a Latina and an American for me is all one. I’m a Latina all the time, and I’m an American all the time. There’s never a separation there.” That was actress Diane Guerrero of Orange Is the New Black and Jane the Virgin. She was featured by Marriott for its global marketing campaign #LoveTravels and in the video that you can watch below she managed to epitomize with her statement the way most US Hispanics see themselves in terms of aspiration. US Hispanics are comfortable living among different cultural influences; therefore, they are...

NatGeo inks Spanish-language Prime doc deal


April 18, 2017 Via Rapid TV News NatGeo Mundo launched in 2011, broadcasting in Spanish, and is now available to approximately 86.144 million US pay-TV households. It is the first Spanish-language offering from the National Geographic Society in the US and features high quality, family friendly original programming involving nature, science, culture and history. The channel has now gone for Prime’s 1x52’ documentary Those On The Other Side to be aired both in the US and the Caribbean. The programme follows the extraordinary life of ordinary Mexican families living on both sides of the border, a particularly polemic subject in...

Hope College and Holland Hospital teamed up to address health issues specific to the area’s Latino community


April 17, 2017 By Sarah Heth Hope College and Holland Hospital teamed up to address health issues specific to the area’s Latino community. This semester, the college offered a new class: Spanish for Pre-Health with Service to the Community. “This is a class that is open to anyone and everyone who is at least in the 300 level of Spanish and is interested in pursuing the medical field,” said Berta Carrasco, assistant professor of Spanish at Hope and instructor for the class. She helped create the class, and when doing so, “I decided it would be amazing if we added...

House Hispanic PAC breaks fundraising record


April 17, 2017 By Rafael Bernal The campaign arm for Hispanic Democrats broke its fundraising record in the first quarter of 2017 amid conflict with the Trump administration over immigration reform and healthcare. Bold PAC, which is affiliated with the Congressional Hispanic Caucus's (CHC), raised more than $2 million between January and March, roughly a third of the $6.12 million it raised over the entire 2016 campaign cycle. Rep. Tony Cardenas (D-Calif.), head of Bold PAC, told The Hill that the Trump administration's policies were a main driver of the fundraising success. "As long as there is the vitriol and...