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Helping Businesses and Advertising Agencies craft messages that will resonate with the Latino Community.

Published: 2017-03-28T10:02:00-05:00


Univision anchor: GOP Congress is shunning us


March 27, 2017 By Hadas Gold After a year of feuding with Donald Trump, Univision is finding that Republicans are unwilling to appear on the network, according to Enrique Acevedo, the anchor spearheading Univision’s coverage of the Trump administration. Acevedo said GOP members of Congress — save for those who represent the Miami area, where Univision is headquartered and is particularly strong — have been avoiding the network, the nation's largest Spanish language platform, since inauguration day. "It’s happened more since the inauguration. It’s harder to get access to Republicans than it is to get access to Democrats and I...

The Hispanic-American contractors who want to build Trump’s border wall


March 27, 2017 By Keegan Hamilton Rick Aguilar’s parents and grandparents all came to the U.S. from Mexico, but that’s not stopping him from bidding to help erect President Trump’s border wall. “I want to put up a border and keep people out who aren’t supposed to be in the country illegally,” he said. “It’s another project, and I don’t have any reservations at all to work on it.” Aguilar is the owner of Construction Technology Network, a small Northern California company that specializes in project management. He’s one of at least 26 Hispanic-American business owners to have registered with...

Latino Artists ‘Take Up Space,’ Make Political Critiques at Centro de Artes


March 25, 2017 By Camille Garcia The two exhibitions currently at the Centro de Artes have a lot to say about the diverse Latino experiences of the past and present. Ángel Rodríguez-Díaz: A Retrospective and A Woman’s Place is… portray diversity in Latino identity and culture, and include political and social commentaries on a range of issues affecting the Latino community. They’ll be exhibited in their own spaces at the two-story Centro de Artes, the City’s Latino art exhibition and education space in the Zona Cultural, until June 11 and Aug. 20, respectively. Ángel Rodríguez-Díaz: A Retrospective Rodríguez-Díaz’s retrospective at...

Netflix hopes for another Spanish-language hit with “Ingobernable”


March 24, 2017 By T.W. THERE was a time when film and television producers thought that English-speaking audiences were allergic to subtitles. Such was the fear of foreign languages that successful films such as Sweden’s “The Girl with the Dragon Tattoo” and television series like France’s “The Returned” were remade entirely for Anglophone viewers. Most foreign-language hits never made it to English-speaking markets at all. Now it seems that media firms are more willing to serve up foreign titles to their audiences. Scandinavian series such as “The Killing” and “Borgen” had British audiences hooked. Then, in 2015, Netflix took a...

Trump Extends A Hand To Hispanic Businesses — But Some Are Worried About What Happens Next


March 25, 2017 By Adrian Carrasquillo At the Latino Coalition’s “Make Small Business Great Again” event this month, Linda McMahon, who leads the Small Business Administration, told the Hispanic audience she’s leaning on the advice of group’s chairman, Hector Barreto. Vice President Mike Pence followed, opening his afternoon speech with a clunky, but well-received “buenos tardes a todos!” He said that Latino small businesses are the fastest-growing in the nation. “Can we give a round of applause to all the Latina small business owners in the room?” He flashed a wide smile. A week later it was Trump’s daughter, Ivanka...

Are Latinos invisible? Watch TV and you'll believe it's so


March 23, 2017 by Luis Martinez-Fernandez In 2004, Sergio Arau’s film “A Day Without a Mexican” hit movie screens nationwide. Its message, simply put: California would come to a paralyzing standstill if all of its Latino and Chicano population were to disappear overnight. It is time for a sequel: “A Year Without Latinos.” Our numbers in 2015, as reported by the U.S. census, were 56.6 million (plus 11 million undocumented), constituting 17.6 percent of the population. If a fresh-from-outer-space alien were to watch a couple hours of TV, it would conclude that Hispanic/Latino earthlings are just a minuscule percentage of...

The Debate over “Total Market” and Multicultural Marketing


March 23, 2017 By Jose Villa Last month, a debate broke out online between Jeffrey Bowman of Reframe: The Brand and the Association of Hispanic Advertising Agencies (AHAA) over the relevance of total market vs. multicultural marketing. After posting an article entitled “Close the gap: The state of ‘total market’ industry”, AHAA responded with a pointed rebuttal in the comments. Bowman is the founder and principal of a marketing consultancy that grew from an eponymous association he founded for marketers interested in the emerging “Total Market Approach.” AHAA is a Hispanic marketing association made up of Hispanic ad agencies, media...

How Latino Players Are Helping Major League Baseball Learn Spanish


March 26, 2017 By Jorge Encinas With the start of baseball season in sight, millions of Latino fans in the U.S., the Caribbean, and Latin America will be rooting for their favorite players, many of whom are transplants from places like Venezuela, Dominican Republic, and Cuba. But Spanish-speaking fans, millions of whom watch Spanish-language broadcasts of baseball games, will have little idea of the lingering challenge some Latino players in the States have long faced: inadequate language support from the minor and professional leagues. Much of the issues surround the inability of the Latino players to meaningfully communicate with the...

Homeownership Rate Increases Among Hispanic Population


March 22, 2017 By Kevin Graham Occasionally, we like to spotlight cool trends we see. We recently came across a statistic we just had to share with you. According to data from the U.S. Census Bureau compiled by the National Association of Hispanic Real Estate Professionals (NAHREP), homeownership among Hispanics rose from 45.6% to 46.0% in 2016. This resulted in the formation of 330,000 new households. This is extremely important because although it’s a great time to be a homeowner for many reasons (low rates and increasing property values among them), the homeownership rate has been decreasing nationwide, down to...

A look at ‘race’


March 22, 2017 By Jacob Lane Here’s a fact: 71.2 percent of the population of West Liberty identified as White/Caucasian in 2010 while 52.2 percent claimed to be Hispanic/Latino. Numbers don’t seem to add up? Well, West Liberty provides the perfect backdrop to take on a common misconception among people and the media: race. “This is a good time to remember that Hispanic or Latino is not a race,” writes President of Hispanic Research Inc., Ricardo A. López. In ‘Latino Opinion,’ a blog kept by Mr. López, he points out that it is not unusual to use race as a...