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Helping Businesses and Advertising Agencies craft messages that will resonate with the Latino Community.

Published: 2016-11-16T18:04:00-06:00


NPR To Distribute 'Radio Ambulante' Podcast


November 16, 2016 Via All Access Music Group NPR will distribute the RADIO AMBULANTE podcast beginning NOVEMBER 22nd. The show, hosted by Executive Producer DANIEL ALARCÓN, is a Spanish-language audio journalism podcast focusing on "neglected and under-reported Latin American and Latino stories." "DANIEL ALARCÓN and the RADIO AMBULANTE team are pioneers in audio storytelling in the Spanish language. Their ear for language, beguiling imagination and deep journalism are a rare combination," said NPR VP of Programming ANYA GRUNDMANN. "RADIO AMBULANTE is such a natural partner for NPR and will help us connect with important stories and communities in new ways."...

How the Latino vote could impact future elections, based on this year's election


November 15, 2016 By Victor Keys As both major presidential candidates took the stage at political rallies throughout their respective campaigns — even through election week — both camps shared a similar narrative: Who will win the Latino vote? This election, Latino voters recorded higher early-voter turnouts in Arizona. On Oct. 30, 13 percent of all early ballots cast in Arizona came from Latino voters. In the 2012 presidential election, the percentage of Latino voters who cast early ballots was 11 percent and eight percent in 2008, according to The Arizona Republic. However, regardless of the large amount of early...

Comcast To Carry 2 New Hispanic Nets


November 15, 2016 Source: TV News Check Comcast Corp. today announced it has selected two new Hispanic American-owned independent networks to be broadly distributed on Comcast Cable systems beginning in January 2017. Comcast said that after evaluating dozens of proposals, it selected Primo TV and Kids Central, “both of which will provide quality family programming targeted to bicultural Hispanic youth.” “Kids Central and Primo TV’s unique focus on young bicultural Hispanics fill an unmet need in youth-oriented programming and further demonstrate our commitment to providing the best experience for bicultural Hispanic families,” said Javier Garcia, SVP and general manager, multicultural...

California Today: Latino Power Rising


November 15, 2016 By Mike McPhate The election of Donald J. Trump has left many California Latinos feeling on edge. But one Election Day outcome has given Latino groups that opposed Mr. Trump a measure of encouragement — the largest ever Congressional Hispanic Caucus. “It’s historic what actually happened,” said Chuck Rocha, a political consultant. Latinos now make up nearly 40 percent of California’s population. Election analysts said strong Latino turnout played a crucial part in contests throughout the West, including the election of Catherine Cortez Masto, of Nevada, who will become the first Latina senator. As a result, the...

Is the Latino voting bloc just a myth? It's complicated.


November 15, 2016 By Ruben Navarrette Jr. Last week's presidential election has people asking: Do Latinos really vote as a bloc? Or is that just a myth intended to make America's largest minority, and one of the country's fastest-growing groups of voters, seem more important than it really is? The answer is complicated. It is true that — unlike African-Americans, about 90 percent of whom tend to vote for the Democratic candidate on the ballot — Latinos usually show less unity and cohesion. In fact, in 2012 they were labeled "swing" voters by Time magazine — as unpredictable a demographic...

Latino Farmer Conference in Monterey, California Draws Nearly 300 Attendees


November 16, 2016 Source: Santa Monica Observer California's second annual Growing Together Latino Farmer Conference was held in Monterey, Calif., to provide tools and resources to help farmers and ranchers be successful on their land. Nearly 300 farmers are in attendance, which is being conducted in Spanish and translated into English for all attendees. "The resources and people here today helped me achieve the success that I have now," said Javier Zamora, farmer and keynote speaker. "They are key to your success as a farmer or rancher as well." Hosted by the National Center for Appropriate Technology (NCAT) and the...

Hispanic National Bar Association President: We Need More Latino Lawyers


November 16, 2016 By Esther J. Cepeda NAME: Pedro J. Torres-Díaz AGE: 46 HERITAGE: "A full-blooded, born and raised Boricua." HOMETOWN: Born in San Juan, Puerto Rico, now living in Miami OCCUPATION/TITLE: Labor and employment attorney and National President of the Hispanic National Bar Association Pedro J. Torres-Díaz is a principal at Jackson Lewis, P.C., a law firm that concentrates on employment discrimination, wage and hour counseling and litigation both in Florida and Puerto Rico. Torres-Díaz graduated from Washington University in St. Louis with a bachelor's degree in business administration and then obtained a Juris Doctor (magna cum laude) from...

Myth-busting Hispanic TV Habits: Research Reveals New Viewing Behaviors on the Rise


November 15, 2016 Via Globe Newswire With more content options and more ways to access content than ever before, Hispanic viewing behaviors are rapidly evolving, Horowitz Research’s FOCUS Latino 2016 study reveals. The study’s findings show that, mirroring the general market trend, Hispanics are shifting away from traditional live television. In 2013, Latino viewers reported spending 75% of their weekly viewing time with traditional sources (live, DVR, and VOD) and just 18% streaming. In 2016, traditional viewing has dropped to 58% and streaming has doubled its share to 36%. /EIN News/ -- The increase in streaming is evident across all...

Ontario-based Cardenas Markets has new owner, find out who bought it


November 15, 2016 By Neil Lispers Ontario-based Cardenas Markets has been sold to a partnership of two investment firms, according to both parties. New York’s KKR and Chicago’s Victory Park Capital , have also purchased the Mi Pueblo chain, which, like Cardenas, caters to a Hispanic market. It’s based in San Jose and has locations throughout Southern California, including Perris, Santa Ana and Norwalk. “KKR and Victory Park will be making investments in both Cardenas Markets and Mi Pueblo, along with the ownership of both businesses, including the Cardenas family,” according to a statement from Cara Kleiman, a spokesperson for KKR. “We are not disclosing financial details,...

If you're Hispanic/Latino then you know Spanish, right?


November 14, 2016 By Charlene Santiago Many people think that if you're Hispanic, you must speak Spanish. Technically this is true, but not in the way we think it is. During my time in Arizona, I have met people who identify as Hispanic, but can't engage in a conversation in Spanish — and I understand. Many of my Hispanic friends were born and raised as bicultural and bilingual. Unfortunately, trying to balance their lives among both cultures sometimes results in Spanish-language inefficiency. In my case, it's not a big issue, because I can adapt to either language easily. The problem...