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Helping Businesses and Advertising Agencies craft messages that will resonate with the Latino Community.

Published: 2016-09-27T18:04:00-05:00


Google searches for ‘registrarse para votar’ hit all-time high during debate


September 27, 2016 By Caitlin Dewey Google is an imperfect oracle of popular will, but here’s one trend that seems pretty clear: Searches for the phrase “registrarse para votar” — “register to vote,” in Spanish — hit an all-time high during Monday’s presidential debate, spiking to more than 100,000 searches. 1 The term was Google’s third trending search in the United States at 10:30 p.m. Monday, preceded only by two phrases related to the Houston shooting. According to Google, search volume was highest in the ever-important swing state of Florida, followed by New Jersey, New York, Texas and California. A...

Targeting Hispanics? You must consider their age.


September 27, 2016 By Diego Vasquez We’d never lump Millennials and Baby Boomers into one demographic group. Yet too often, people talk about Hispanics as though they’re just one group. The truth is that there are stark generational differences among young and old Hispanics in not just how they use media but what language they prefer to experience media through and how they view technology. That’s according to an expansive new report from PwC, released Monday. Matthew Lieberman, director at PwC, talks to Media Life about why young and old are so different, what buyers need to understand about this...

How Latino voters and legislators are changing California politics


September 27, 2016 By Mindy Romero California Latinos are helping to ensure a Democratic majority in the state’s Legislature, but they are hardly a politically monolithic group. The range of their political positions creates a complicated picture of both progressive and centrist influence on state politics. As the number of Latino legislators and voters grows, they will add to the shades of blue that dominate California’s political landscape. Latinos now constitute nearly 40% of California’s population, surpassing the white, non-Latino population. Yet they make up only 20% of the Legislature, and at the local level their numbers are even less...

Latino leader: Americans 'cheated' with no Hispanic debate moderator


September 26, 2016 By Rafael Bernal None of the three presidential debates between Donald Trump and Hillary Clinton will feature Hispanic moderators despite the campaign's focus on immigration and the Latino vote. Some Latino leaders are calling the lack of representation an oversight, given the demographic group's role in the 2016 campaign. "I think the American people have been cheated, certainly Hispanic American people have been cheated," Hispanic Chamber of Commerce President Javier Palomarez told The Hill Monday. The lack of Hispanic moderators is "obvious, glaring evidence that the Hispanic community has been overlooked," he said. The first presidential debate...

Trump's Latino adviser: Clinton talks more to people's heads than to hearts


September 26, 2016 Via EFE Republican presidential nominee Donald Trump's adviser on Hispanic issues, Jose Fuentes, hopes that Monday night's debate helps get across the mogul's image of "change" compared to his "stiff" Democratic rival Hillary Clinton, who - he says - speaks more to people's heads than to their hearts. In a chat with EFE at the debate site, Fuentes, the former attorney general of Puerto Rico and a member of Trump's Hispanic Advisory Council, said he hopes to see the Trump that "we've gotten to know in person," whom he calls an easy person to talk to and...

History of Spanish-language TV Explored in Smithsonian Internship


September 26, 2016 By Bettye Miller The rich legacy of Spanish-language television remains an understudied topic in American cultural history, one which the Smithsonian Institution in Washington, D.C., is examining as curators there begin work on an exhibition planned at the National Museum of American History. Steven Moreno-Terrill, a graduate student in public history at the University of California, Riverside, spent much of the summer helping Smithsonian curators document the history of Spanish-language TV in the United States between the 1950s and 1980s. The project, which will include a book published by the Smithsonian, is funded in part with a...

The Music Joint Entertainment Group Launches in Latin Alternative Market


September 26, 2016 By Judy Cantor-Navas The Music Joint Entertainment Group, a new artist management and marketing company that “seeks to expand the scope of Latin alternative music to a global scale” has joined the active bilingual indie marketplace. Elena Rodrigo, who championed Latin rock at Universal Music Latino before starting her own publicity firm, and Othón Zapata of booking agency Oveja Negra are the co-founders of the new venture, announced Monday (Sept. 26). Rodrigo is based in the Los Angeles area; Zapata in Mexico City. “We have helped establish the North American market for Latin alternative music when there...

I am Latina not basically White


September 26, 2016 By Sara Blanco "She's basically white." When someone I know described me this way to a friend, at first I didn't know what to think, but I knew I was angry. Who was she to say who I am? And the more I thought about it, the more frustrated I became. Let me backtrack and explain. My mom is white, and her ancestors arrived in the United States at various times from various places. None of that has really impacted her experience as a white person who people assume is American based on their first impressions. My...

U.S. Latinos prefer to watch TV, stream videos in English, study finds


September 26, 2016 Via Fox News Latino The perceived wisdom that to reach an audience of U.S. Latinos one needs to speak to them in Spanish may not hold true any more, a recent study of how Hispanics consume entertainment and media found. According to a survey conducted by PricewaterhouseCoopers (PwC), Hispanic consumers across all generations prefer to watch English-language TV. Fifty-five percent of first-generation Latinos said they prefer watching English-language programs, with 59 percent saying they tend to be higher-quality programs. As you move into second- and third-generation immigrants, that preference only increases. This is bad news for traditional...

AZ’s growing Hispanic-owned business sector gets help from Fuerza Local


September 26, 2016 By Anthony Marroquin Berni Reina and his wife were simultaneously laid off in 2013. The Avondale residents had no steady income and had to provide for their family, so the two began to look for work. After one unsuccessful interview at a coffee shop, Reina decided to take matters into his own hands. “My wife and I sat there at the coffee house, and we kind of ended up really liking the atmosphere of the coffee house,” Reina said. “We just looked at each other and said,’Let’s do this.'” The Reinas set off to start “Colados Coffee...