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Helping Businesses and Advertising Agencies craft messages that will resonate with the Latino Community.

Published: 2017-06-27T14:55:00-05:00


Further Insights Into Hispanics' Financial Needs at Retirement


June 22, 2017 By Manuel Carvallo I appreciated last week’s “Social Listening Insights On Hispanics’ Financial Needs” but I don’t believe it goes far enough into the psychology of how Latinos relate to old age; recommendations were too generic. I hope to provide you with further insight into this topic. 1. Alluding to the "carpe diem" mentality of living day-to-day reinforces a stereotype that distorts the reality of hard-working Hispanic immigrants. Many Hispanics think about retirement and are making contributions to a pension. That would include 65% of our community, based on our research. However, it is not their own...

Texas Hispanics behind half of state's growth since 2010


June 22, 2017 By Alexa Ura The state’s population is still booming, and Hispanic Texans are driving a large portion of that growth. New population estimates released Thursday by the U.S. Census Bureau show that just over half of Texas’ population increase since 2010 can be attributed to a rapidly growing Hispanic community and its expanding presence in nearly every corner of the state. As of July 2016, the Texas population nearly reached 27.9 million — up from 25.1 million in 2010. More than 1.4 million of that 2.7 million increase was among Hispanic Texans. Meanwhile, the white population only...

Plaza Mariachi: A Cultural Experience You Must See for Yourself


June 21, 2017 By Alex Hendrickson Nolensville Pike has a lot in common with other neighborhoods in Nashville. Restaurants line the street, development is taking place on every corner and the new is blending with the old. But it is on Nolensville Pike that Nashville’s diverse community is the most clearly represented. A Kurdish market is only a few blocks from a Salvadorian restaurant, which sits across the street from an Indian market that is catty-corner from a Mexican grill, which is down the road from a Middle Eastern market — and that is only the beginning. Here, the diverse...

New Census Data Show US Becoming More Diverse


June 22, 2017 By Aline Barros All races and ethnic groups grew in the U.S. over the last year, but the Asian and Hispanic populations continued to be the fastest-growing, according to the annual count released Thursday by the Census Bureau. The census reports that across all races and ethnic groups, the non-Hispanic white population grew the slowest. "The non-Hispanic white alone group grew less than one-hundredth of one percent and only gained about 5,000 people,” Lauren Medina, a census demographer, said in a news release. The census’ National, State and County Population Estimates by Age, Sex, Race and Hispanic...

Report: Boston Latinos get slim share of city jobs


June 21, 2017 By Yawu Miller The administration of Mayor Martin Walsh has made modest gains in the hiring and appointment of Latinos in city government, but Latinos are lacking in key leadership roles, according to a report released last week by the Greater Boston Latino Network. Walsh joined the directors of the Latino-led agencies who make up the network at the report release event, and pledged to do more to diversify city government. The report, titled “The Silent Crisis II,” followed up on a 2014 report and found that Latinos, who represent 19 percent of the city’s population, are...

Workshop to help history professionals engage Latino population


June 21, 2017 Source: Times Herald-Record Orange County Historian Johanna Yaun will host a workshop to help history professionals and historical society volunteers working with the Latino population. The workshop, “Engaging Latinos with the History of the USA: The Big Picture,” will be from 10-11:30 a.m. June 24 at the county’s Emergency Services Center, at 22 Wells Farm Road in Goshen. It will be conducted by Sergio Villavicencio, an expert on presenting historical lectures to the Latino community. As a board member of the Alexander Hamilton Awareness Society, Villavicencio has reached out to various Latino groups to lecture on U.S....

Large, Persistent English Literacy Gap for Immigrants


June 21, 2017 Via PR Newswire A new study published by the Center for Immigration Studies analyzes the English literacy level of immigrants living in the U.S. and raises concerns about the magnitude and persistence of low English ability. Not only do 41 percent of immigrants score at or below the lowest level of English literacy, but the U.S.-born children of low-skill immigrants also struggle. Jason Richwine, PhD, an independent public policy analyst and author of the report, commented, "The importance of English literacy cannot be overstated. Without language proficiency, immigrant families will find it difficult to succeed in the...

Chicago says "bye" to iconic Latino murals


June 22, 2017 By Andrea Rodés The Latino community of Chicago was proud to have Casa Aztlán, a community organization that served the Hispanic for decades. But they will soon have to say "bye" to this emblematic institution in Pilsen neighborhood, as a group of investors purchased the building to construct luxury apartments. The walls of Casa Aztlán used to be decorated with colorful murals, which have now been whitewashed, as reported in City Labs. (link is external) The neighborhood used to be a Latino enclave, but prices of apartments are rising, forcing low income residents to move out. Most...

Hispanic Caucus Concerned About US Vets Being Deported


June 21, 2017 By Cathy Burke The Congressional Hispanic Caucus is asking Department of Veterans Affairs Secretary David Shulkin for help in stopping the deportation of veterans. Caucus members sent a letter requesting a meeting on the issue – and also to urge the VA give earned benefits to veterans who have already been deported. The caucus members say their requests stem from a June 3 meeting with ousted vets in Tijuana, Mexico. "During this meeting, the veterans shared many of the challenges they faced when they were initially deported and separated from their families," the lawmakers wrote. "One prominent...

New Nielsen Research Commissioned By Univision Communications Inc, “Los Fanáticos: The Passion And Power Of The Hispanic Sports Fan,” Found Hispanics Consume 64 Percent More Sports Than Non-Hispanic Counterparts


June 21, 2017 Via Multichannel News Univision Communications Inc. today announced some findings from its newly commissioned research study conducted by Nielsen, titled, “Los Fanáticos: The Passion and Power of the Hispanic Sports Fan.” The study confirms that while sports fans in general are valuable consumers, Hispanic sports fans are the gold standard. Among the many findings, Nielsen found that: • Hispanics consume more sports, spending 20 hours weekly across TV, video and radio (compared to 12 hours for non-Hispanics). • 83 percent of bilingual sports fanáticos prefer to view soccer in Spanish versus English. • Hispanic sports fans are...