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Helping Businesses and Advertising Agencies craft messages that will resonate with the Latino Community.

Published: 2017-01-17T11:06:00-06:00


OPINION: Learn a second language to help immigrants


January 16, 2016 By Jaime Conlan There is no shortage of problems faced by immigrants seeking a job in a different country or trying to get acquainted with a new culture. Many immigrants find themselves immersed in a language they don’t understand with no one to help them. However, there are steps that can be taken now to help immigrants. Language acquisition is one necessary way to counteract discrimination and develop an understanding of all people. There are organizations that alleviate some of the stresses immigrants must face. An Athens organization called ¡BIEN! seeks to provide mental health services to...

Latino immigrants seek to maintain heritage while thriving in US


January 15, 2017 by Joshua Silent For young Latino immigrants in Gainesville and Hall County, there is a growing sense that they are standing on the threshold of a shift so dramatic that the only Americans who could relate are the ones who washed ashore from Europe in the late 19th and early 20th centuries. At stake are their heritage, culture and sense of belonging. “For parents today, there exists an unspoken reality that their children will be the last generation to bridge the gap between the two cultures,” said Nataly Morales Villa, a student at the University of North...

Español para abogados (Spanish for lawyers)


January 13, 2017 By Liz Mineo An asylum applicant from El Salvador who was extorted by gangs back home is reluctant to share those stories in court for fear of retaliation against relatives who stayed behind. A divorce client who has suffered physical and emotional abuse needs to be informed about filing restraining orders, child support, and alimony. A wage-and-hour plaintiff is afraid of being questioned by a judge about his immigration status because he could be deported. Those are actual cases that Harvard Law School (HLS) students practiced in a role-playing exercise in a classroom in Wasserstein Hall. The...

Latinos along border discover Sephardic Jewish heritage


January 13, 2017 By Mercedes Olivera The Spanish spoken along the border these days may be slightly different from the Spanish you'd find in Mexico City or in Dallas-Fort Worth. And there would be a reason for that: its Ladino influence. That's the language spoken by Sephardic Jews who left Spain after 1492, the year they were officially expelled by the Catholic kings there. That's the conclusion of Dr. Peter Tarlow, a rabbi and professor at Texas A&M University and the chairman of the Texas Holocaust and Genocide Commission. He's also the director of the Center for Latino-Jewish Relations and...

How many Latinos voted for Trump?


January 13, 2017 By Francisco I. Pedraza and Bryan Wilcox-Archuleta When Donald Trump won the presidency on Nov. 8, pundits, reporters and political wonks turned to the national exit poll to find out exactly what had happened. How had various groups in various states voted? One of the exit poll findings was particularly surprising: Although Hillary Clinton triumphed among Latinos overall — with 66 percent of their votes — she got fewer of their votes than Barack Obama got in 2012. And although Trump lost among Latinos, his share of their votes — 28 percent — was 1 percentage point...

Latinos set to toast tequila to Trump


January 13, 2017 By Hector Barreto Next week, a group of patriots, who happen to be Hispanic, will gather to celebrate the inauguration of President-elect Donald J. Trump. It will be the kind of moment that runs counter to the narratives of the political and the media elite, but to those of us in the room, our celebration makes perfect sense. If news of our inauguration party surprises you, recall that 29 percent of the Hispanic vote went to Trump. Remember, too, that Latinos are feeling the sharp pain of economic adversity that Trump has convincingly promised to change. Remember...

HITN expands in California, Texas with Charter


January 14, 2017 By Gabriel Miramar-Garcia HITN-TV provides educational and entertainment programming to more than 42 million households around the US, is now available in Los Angeles, San Diego and Orange counties in California, and in the cities of El Paso, Corpus Christi, Brownsville, Harlingen and McAllen, Texas. Subscribers of Charter’s Latino View Package in all the new markets will be able to find HITN-TV on Channel 933. “Our expanded relationship with Charter will allow us to strengthen our presence in California and Texas, two of this country’s largest Hispanic markets, and validates the positive audience response to our new...

An uncertain, and sometimes grim, future awaits Washington’s aging Hispanic farmworkers


January 15, 2017 By Tyler Tjomsland Isabel Vega stands on an aluminum ladder and works with an economy of movement that betrays her 65 years. Each snip with her pruning sheers and every swipe of her hand is exact, a precision forged from decades of repetition. As she reaches for an apple, the ladder she stands on suddenly shifts its weight. She counters, forcing her legs against the ladder’s inertia. It complies, settling into the soft soil. Vega, Hispanic, is part of a population that the U.S. Census Bureau anticipates to more than quadruple by 2050, to 13.8 million from...

One Day at a Time reborn on Netflix with Hispanic clan


January 15, 2017 By Lynn Elber Television’s enthusiastic attic-rummaging for old shows to resurrect isn’t abating. With an increasing number of outlets in need of content, original ideas are augmented by remakes and sequels including The X-Files, Fuller House, Gilmore Girls and, debuting on Netflix, One Day at a Time. But it may be unfair to put Netflix’s sitcom in that company. Yes, it has original producer Norman Lear aboard. Yes, it’s about a mom raising two children without benefit of their father. And yes, it’s a traditional multicamera comedy with a (restrained) laugh track. In many other ways, it’s...

End Of 'Wet Foot, Dry Foot' Means Cubans Can Join Ranks Of Undocumented


January 15, 2017 By Adrian Florido There's a popular saying in Spanish — O todos en la cama, o todos en el suelo. It conveys a selfless commitment to equal treatment, and translates roughly like this: Either we all get the bed, or we all get the floor. Among many immigrants in the U.S., there's been a feeling that when it comes to the spoils of U.S. immigration policy, the government has given Cubans the bed all to themselves, while it has relegated others – Mexicans, Haitians, Central Americans — to the floor. This is because of the so-called "wet...