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B2B and Industrial Marketing Blog

Last Build Date: Fri, 07 Oct 2016 19:30:41 +0000


Advise about hiring an SEO service

Thu, 21 Aug 2014 14:28:11 +0000

I recently received a request for help from a sister company about hiring an SEO contractor for the first time. I thought my advise was pretty useful 🙂 and generic enough to post here. Thank you for asking about website... (READ MORE)

B2B Extortion, the big company way

Wed, 30 Apr 2014 17:50:11 +0000

Big companies have big money, and that is especially apparent to small companies. Big companies know this and like to ‘lean’ on small companies. We all have war stories to tell of orders accepted under duress, to say the least.... (READ MORE)

Selling cars like selling B2B?

Mon, 17 Feb 2014 21:44:48 +0000

At the end of 2013, NPR program This American Life ran a show  called Cars that followed the inside life of a new car dealer. It focused on their specific challenge of meeting a monthly quota by whatever means necessary.... (READ MORE)

BtoB Magazine fizzles, newsletter remains

Thu, 05 Dec 2013 19:13:52 +0000

Another trade pub doesn’t quite die, I’d say it fizzles: BtoB will go digital-only beginning Jan. 1, featuring daily online b2b news and a dedicated e-newsletter as part of the previously announced merger of BtoB and Advertising Age. — via... (READ MORE)

Would you go to this trade show?

Wed, 20 Nov 2013 19:21:27 +0000

I’ve gotten a few emails from this show promoter this year. Well written, honest, persuasive copy. But would I book this show? No. There is some magic missing, marketing magic, I think. If the booking promotion is missing that magic,... (READ MORE)

Tradeshow traffic getting leaner?

Wed, 25 Sep 2013 20:59:00 +0000

At EDN‘s blog, this picture and post about a recent trade show: I heard a rumor about a customer wondering around somewhere, but nobody could confirm it. Ok, that’s an exaggeration….sort of. Ouch! Luke Schreier at EDN goes on to ponder... (READ MORE)

IQS goes after Google, now that takes some (patent)

Fri, 02 Aug 2013 20:46:50 +0000

Well, I’ve heard it suggested before from Mike Meiresonne (owner of IQS), but now I see he’s serious: Industrial Quick Search is suing Google over a patent infringement. IQS’s business directories are pretty simple, showing paid advertisers in a list,... (READ MORE)

Is paperless B2B marketing possible?

Wed, 19 Jun 2013 15:51:49 +0000

I’ve invested a lot of work in the last five plus years developing quality brochures for our company and products. I have a fine appreciation now of how hard it is to concisely bring tons of information and messages into... (READ MORE)

Death spiral of a B2B trade pub, 2013 style

Wed, 24 Apr 2013 13:26:23 +0000

Even before the Internet, our industry had a tenuous relationship with trade magazines. Advertising was expensive, and our companies were all a bit too small to afford spending what we needed to. At one point, one of our competitors even ran a... (READ MORE)

What is the online trade show metaphor?

Fri, 12 Apr 2013 13:57:54 +0000

I know its 2013, but I’m giving a go at an online trade show. The targeting looks good enough, but in the past I’ve stayed away. This is what my “booth” is going to look like. Doesn’t exactly give me... (READ MORE)