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B2B and Industrial Marketing Blog

Published: 2016-10-07T19:30:41Z


Advise about hiring an SEO service


I recently received a request for help from a sister company about hiring an SEO contractor for the first time. I thought my advise was pretty useful 🙂 and generic enough to post here. Thank you for asking about website rank improvement. I have been mostly lucky to have good rankings, but have experience and …

B2B Extortion, the big company way


Big companies have big money, and that is especially apparent to small companies. Big companies know this and like to ‘lean’ on small companies. We all have war stories to tell of orders accepted under duress, to say the least. Sometimes big companies take it farther and make up their own rules to suit their …

Selling cars like selling B2B?


At the end of 2013, NPR program This American Life ran a show  called Cars that followed the inside life of a new car dealer. It focused on their specific challenge of meeting a monthly quota by whatever means necessary. We aren’t as intense on the quotas, I think, but all the drama kept reminding …

BtoB Magazine fizzles, newsletter remains


Another trade pub doesn’t quite die, I’d say it fizzles: BtoB will go digital-only beginning Jan. 1, featuring daily online b2b news and a dedicated e-newsletter as part of the previously announced merger of BtoB and Advertising Age. — via BtoB to go all-digital as part of Ad Age | B2B Management Reorganization. Is there …

Would you go to this trade show?


I’ve gotten a few emails from this show promoter this year. Well written, honest, persuasive copy. But would I book this show? No. There is some magic missing, marketing magic, I think. If the booking promotion is missing that magic, the attendee promotion will also be missing that magic. Here it is with the show …

Tradeshow traffic getting leaner?


At EDN‘s blog, this picture and post about a recent trade show: I heard a rumor about a customer wondering around somewhere, but nobody could confirm it. Ok, that’s an exaggeration….sort of. Ouch! Luke Schreier at EDN goes on to ponder the fate of shows for his/our industry, along these lines: Clearly, the way the average …

IQS goes after Google, now that takes some (patent)


Well, I’ve heard it suggested before from Mike Meiresonne (owner of IQS), but now I see he’s serious: Industrial Quick Search is suing Google over a patent infringement. IQS’s business directories are pretty simple, showing paid advertisers in a list, essentially unchanged since the early 2000s (just like those Classmates pop-ups at the link …

Is paperless B2B marketing possible?


I’ve invested a lot of work in the last five plus years developing quality brochures for our company and products. I have a fine appreciation now of how hard it is to concisely bring tons of information and messages into a complete whole. So while everyone has been charging forward with ‘the next thing’, I’ve …

Death spiral of a B2B trade pub, 2013 style


Even before the Internet, our industry had a tenuous relationship with trade magazines. Advertising was expensive, and our companies were all a bit too small to afford spending what we needed to. At one point, one of our competitors even ran a full page “we’ll shoot this guy if we don’t get enough inquiries” ad, just before …

What is the online trade show metaphor?


I know its 2013, but I’m giving a go at an online trade show. The targeting looks good enough, but in the past I’ve stayed away. This is what my “booth” is going to look like. Doesn’t exactly give me confidence that this type of thing is anything more than a gimmick.