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AdPulp



Daily Juice from the Ad Biz



Last Build Date: Fri, 26 May 2017 00:56:43 +0000

 



Droga5 Pulls MailChimp from Email Marketing’s Black Hole

Fri, 26 May 2017 00:52:10 +0000

Email marketing is more science than art. For many small- to medium-sized businesses, email marketing is also a mystery. The person in charge of managing campaigns has to work to segment lists, design templates, create A-B tests, track click-throughs and KPIs, plus plan and execute the content delivery. When this is your task list, you […]

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Make Room For HR In Your Company’s Social Feeds

Wed, 24 May 2017 14:03:02 +0000

Not too long ago, people used to “break in” to advertising. That’s how hard it was to land a job at a top creative agency. Today, even the best agencies need to make an effort to recruit talent. Witness Brunner’s self-promotional efforts on Twitter: We offer careers where you’re not holed up over a laptop […]

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Easy Listening for Advertising Addicts

Sun, 21 May 2017 15:32:20 +0000

Hear Ye, Hear Ye. 21% of Americans ages 12 and up have listened to a podcast in the past month. That is up from 17% in 2015. With one in five Americans tuning in, advertising pros are taking notice and grabbing the mic. According to Digiday, “Ad agencies have caught podcast fever.” Digiday highlights and […]

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Carnival Steers Its Brand Nicely Through Choppy Marketing Waters

Sat, 20 May 2017 20:27:25 +0000

Although I’ve done some copywriting for a couple of different cruise lines, I’d never actually taken a cruise until my recent trip to Alaska on Carnival Cruise Lines. And I have to say, it was quite an experience, both as passenger and someone endlessly fascinated with travel marketing. Allow me to share some random observations: […]

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David Ogilvy Loved Fire-Eaters And Golden Geese

Thu, 18 May 2017 15:44:17 +0000

I love this long copy ad from the Ogilvy & Mather archive. It’s endowed with more attitude per paragraph than I’ve seen in years. Clearly, this ad is from another time. #OgilvyArchive #TBT David Ogilvy and the Ogilvy culture View full print ad: https://t.co/qnCUgJwYbP pic.twitter.com/3YxJTpDRo0 — Ogilvy & Mather (@Ogilvy) May 18, 2017 While dated, […]

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Nine Founders Rock BMW’s Hot Seat

Thu, 18 May 2017 14:55:42 +0000

Startup founders think big and act fast. BMW and their ad agency, KBS, understand the mindset, and chose to appeal directly to entrepreneurs with BMW Hot Lap Pitch, a high-speed spin on the classic elevator pitch. An elevator ride can be frightening for some, but these brave entrepreneurs pitched their business ideas to VCs from […]

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It’s A Bird. No, It’s A Hearing Test

Tue, 16 May 2017 15:28:43 +0000

Problem: There are 500,000 people suffering from hearing loss in the United Arab Emirates. Solution: FP7, a McCann agency in Dubai, came up with an ingenious campaign for HearLife Clinic to help address the public health issue. The early symptoms of hearing loss are difficulties hearing high frequency and low sounds, often only discovered in […]

The post It’s A Bird. No, It’s A Hearing Test appeared first on AdPulp.




Get Off Your Monkey Flunking Tablet

Mon, 15 May 2017 02:45:56 +0000

Moms today have good reason to swear. Likewise, kids have every reason to prefer Kraft Mac & Cheese. Maybe that’s why the brand enlisted mother, author and swearing expert, Melissa Mohr, Ph.D., to tell it like it is.

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Hold It, What Are You Laughing For?

Sat, 13 May 2017 18:19:11 +0000

Paul Burke, a freelance copywriter and novelist, thinks advertising is no longer funny. He knows what of he speaks, and he knows why. “A client erring on the side of caution is like a pope erring on the side of Catholicism,” he argues in Campaign. In other words, you need to take substantial risks to […]

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Thanks To Gen Z, TV Breaks Out of Its Box

Wed, 10 May 2017 00:26:52 +0000

Are you “watching TV” when you’re streaming your favorite episodic content? Does it matter what we call the screen or box where content is consumed? According to a new study from Hulu and Tremor Video, a provider of software for video ad effectiveness, 84 percent of adults aged 14-50 equate “watching TV” with devices such […]

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