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Adpulp



The Chronicle of Bright Ideas



Last Build Date: Wed, 18 Apr 2018 22:54:28 +0000

 



Hot Desert, Cold Brew

Wed, 18 Apr 2018 13:29:41 +0000

To make Peet’s Cold Brew, the craft coffee company steeps freshly-roasted East African Baridi coffee slowly, without heat, to create a refreshingly bold and smooth beverage. To make Peet’s Cold Brew the beverage of choice at Coachella, Peet’s lined up a series of experiences, a.k.a. “brand activations,” for the music-loving people to enjoy, including an […]

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Frustrated Fido? Walk It Out With Rover

Sat, 14 Apr 2018 13:03:40 +0000

Finding a dog-friendly friend to walk and/or watch Fido while you’re away from home can be difficult. That’s where Rover.com, the nation’s largest network of 5-star pet sitters and dog walkers, can be of assistance. The company’s network of pet sitters has grown nearly 90% over the past year, now topping more than 200,000 in […]

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What Marketers Can Learn from Hootsuite Academy

Thu, 12 Apr 2018 17:18:19 +0000

Have you heard of Hootsuite Academy? I recently discovered the software company’s array of educational offerings—including both free and paid social media courses. Hootsuite Academy offers social media training for teams and individuals. The training regimens appear to be a smart brand extension and a deep dive into brand utility (that flawlessly connects back to […]

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Minute Maid Questions What Good Is, Decides, “this is GOOD”

Wed, 11 Apr 2018 17:26:36 +0000

Do you see picture-perfect people enjoying picture-perfect moments everytime you log on to social media sites? How does the highlight reel from other people make you feel? Minute Maid’s new brand campaign is encouraging parents to embrace their perfectly imperfect family moments and show how even though it’s not always Instagram-ready, “this is GOOD.” Minute […]

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Are You Open to the Massive Business Opportunities in EQ?

Tue, 10 Apr 2018 15:23:39 +0000

Daniel Goleman’s seminal book Emotional Intelligence was a breakthrough in workplace dynamics. For the first time, we had to consider that intelligence alone is a poor metric for measuring or predicting career success. The thesis of the book is that an individual’s emotional intelligence quotient — their skill in innately human attributes like empathy and […]

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My Y Story: A Star-Studded Original Content Series by the Y

Sun, 08 Apr 2018 14:30:01 +0000

The Y played an integral role in my upbringing. I learned to swim at the Y, attended Y camps, played on Y baseball teams, and more. Apparently, actor Ethan Hawke had a similar experience. “One of the things I love about the Y…you learn how to play with other people,” Hawke says. Yes! Learning to […]

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Tim Horton’s Has The Coffee That Brings Canadians Together

Sat, 07 Apr 2018 17:24:04 +0000

One of the best things a brand can do is focus on facilitating connections between customers. At the very least, customers have the brand in common, and chances are good that they have much more in common, as well. Tim Horton’s, one of North America’s largest restaurant chains, found a way to tap into this […]

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Take the Long Way Home in a Citroën

Sat, 07 Apr 2018 15:47:23 +0000

Citroën is a legendary car manufacturer in France about to reach its 100th year. To celebrate its Centennial, the automaker seeks to pay homage to the history, beauty and pop cultural impact of the Citroën cars. I love the soundtrack here—“Take the Long Way Home” by SUPERTRAMP—and the lyrical selection fits the unspoken narrative perfectly. […]

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Lexus Finally Delivers On The Promise of Hyper-Customization

Sun, 01 Apr 2018 22:50:41 +0000

Finding the perfect vehicle that meets your every need was once only a fantasy, but now it’s becoming reality. Through a partnership with 23andMe, Inc., the leading personal genetics company, Lexus will soon offer the ultimate answer to vehicle customization. Genetic Select is a revolutionary new car buying experience that takes the only thing that […]

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“Stay Wild” In Jackson Hole

Sun, 25 Mar 2018 15:01:06 +0000

“What a life I lead in the summer What a life I lead in the spring What a life I lead when the wind, it breathes What a life I lead in the spring…” Colle McVoy in Minneapolis helped Jackson Hole Travel & Tourism Board express its seasonality. Many tourists visit the area during the […]

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