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AdPulp



Daily Juice from the Ad Biz



Last Build Date: Wed, 18 Jan 2017 01:11:44 +0000

 



Corona Will Not Be Served In The White House

Wed, 18 Jan 2017 01:11:44 +0000

Everything is political, including which beer you choose to drink at home and at the bar. With Donald Trump in the White House, this is truer than ever. That’s why it makes sense for Corona to take a stand on The Wall. Did you know that Constellation, the largest imported beer company in the U.S., […]

The post Corona Will Not Be Served In The White House appeared first on AdPulp.




Breakfast Eaters Who Eat Chicken Aren’t Crazy

Fri, 13 Jan 2017 05:30:08 +0000

When you’re responsible for sales at Chick-fil-A, you need to find a way to sell more chicken. You can open more restaurants as the chain is doing here in the Portland metro. According to PDX Eater, the chain opened two restaurants in the area last year and plans to open nine to 11 additional restaurants […]

The post Breakfast Eaters Who Eat Chicken Aren’t Crazy appeared first on AdPulp.




People Need Money And Socks, Movie Stars Included

Thu, 12 Jan 2017 04:42:08 +0000

Direct marketing can be tough to take in one’s mailbox and/or inbox. Depending on the product and production, the “creative” can be excruciating to watch on TV. You are not day dreaming. Ashley Judd is, in fact, starring in an infomercial for socks with little grippy things on the bottom. This is the same Ashely […]

The post People Need Money And Socks, Movie Stars Included appeared first on AdPulp.




GIPHY Gets Us Good

Thu, 12 Jan 2017 01:46:57 +0000

Are you up on GIPHY, the free app that allows you to create GIFs from anything? Okay, okay, you love GIPHY too. I understand. You work in advertising, and it’s your job to explore the depths of what is possible with all advances in communications technology. A GIF IS WORTH 1000 FEELS The talkshow meets […]

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Meet Tom Gore and Drink Tom Gore’s Wine

Wed, 11 Jan 2017 01:58:52 +0000

Tom Gore is a second-generation grape farmer from Sonoma Count. Like so many enterprising CEOs before him, Tom Gore is also the star of his namesake vineyard’s new ad campaign. The ads are from San Francisco agency MUH-TAY-ZIK HOF-FER and director Eli Green of A Common Thread. Green shot the commercials in the actual working […]

The post Meet Tom Gore and Drink Tom Gore’s Wine appeared first on AdPulp.




Venables Bell & Partners Is Driving Home Audi’s Appeal

Tue, 10 Jan 2017 01:06:53 +0000

Action adventure films are some of Hollywood’s greatest blockbusters. Why aren’t more commercials taking a page out of this well-worn book? Westerns are some of Hollywood’s greatest blockbusters. Why aren’t more commercials taking a page out of this well-worn book? Both Audi long-form commercials are highly cinematic. Both are mini-movies with a narrative arc, high […]

The post Venables Bell & Partners Is Driving Home Audi’s Appeal appeared first on AdPulp.




Pop Open A Canada Dry Ginger Ale And Just Chill

Mon, 09 Jan 2017 20:08:51 +0000

McGaryy Bowen is on the job for Canada Dry Ginger Ale, a great pop and the perfect mixer. With this “street truth” in mind, the agency is introducing a new brand thematic: Work Hard. Play Hard. Relax Harder. No more Ginger Farm. No more root of relaxation. Put your feet up, it’s time to chill. […]

The post Pop Open A Canada Dry Ginger Ale And Just Chill appeared first on AdPulp.




Flow On In To The Gap

Mon, 09 Jan 2017 00:42:19 +0000

There is something pleasantly hypnotic about these new “holiday season” spots from The Gap. Agency: Untitled Worldwide Creative Director: Kevin Li Creative Director: Piper Hickman Producer: Joyce Lee Head of Integrated Production: Cheri Anderson Group Account Director: Meredith Frisco Production Company: AllDayEveryDay Director: Matt Baron Head of Production: Nicole Westermann Executive Producer: Arrow Kruse Executive […]

The post Flow On In To The Gap appeared first on AdPulp.




Many Americans See Themselves In The Song

Sun, 08 Jan 2017 23:09:33 +0000

“Let us be lovers, we’ll marry our fortunes together I’ve got some real estate here in my bag” The 2016 Presidential election is in the books. It was a brutal affair and the dust has yet to settle. There are demographic factors, and Russian hacking, that we still don’t fully comprehend. What we do know […]

The post Many Americans See Themselves In The Song appeared first on AdPulp.




The Real Mad Men of Advertising Adds Real-World Context To The Drama

Sat, 07 Jan 2017 19:01:34 +0000

The history and arc of the advertising industry isn’t widely known. Even the many advertising students I’ve taught didn’t seem to have much interest in the past. And while the AMC drama “Mad Men” was loosely aligned with some real events in the industry, it was of course heavier on drama than history. So to […]

The post The Real Mad Men of Advertising Adds Real-World Context To The Drama appeared first on AdPulp.