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Adpulp



The Chronicle of Bright Ideas



Last Build Date: Thu, 22 Feb 2018 13:03:35 +0000

 



Don’t Worry About Brand Loyalty—Focus on Creating Connections Between Customers

Thu, 22 Feb 2018 13:03:35 +0000

We are social creatures who organize around common interests and shared experiences. We’re not just college graduates, we’re Cornhuskers or Ducks or Bulldogs. We’re not just music fans, we’re Deadheads or Parrotheads or Panic freaks. Our identities are formed in association with these groups or institutions. Belonging to the group, or tribe, is central to […]

The post Don’t Worry About Brand Loyalty—Focus on Creating Connections Between Customers appeared first on Adpulp.




Drop The Warrior Pose and Make Advertising Fun Again

Mon, 19 Feb 2018 18:29:05 +0000

How serious are you about your advertising career? Are you a hard-charging, award-winning pain in the ass? Many of you, I expect, can answer affirmatively to my non-rhetorical question. Mark Wnek would have answered, “yes,” at one time. But not today. He’s a new, more mellow man now. In fact, a former colleague thought he […]

The post Drop The Warrior Pose and Make Advertising Fun Again appeared first on Adpulp.




Social Media Is A Breeding Ground For “Sowing Discord”

Sun, 18 Feb 2018 18:24:18 +0000

Buying followers—real or fake—on Twitter and other social media platforms has been an irritating problem for years. The shady firms who offer these services play the vanity card to perfection and it works. It works because we are human and humans need to organize. Like wolves, we need a pack leader, and people mistake high […]

The post Social Media Is A Breeding Ground For “Sowing Discord” appeared first on Adpulp.




One Day You’re On Fire, The Next Day You’re Having A Melt Down

Tue, 13 Feb 2018 01:23:23 +0000

The agency business is melting down. We’ve seen this before; nevertheless, it is disruptive and there are real people suffering behind the statistics. Derek Thompson of The Atlantic notes: For the first time on record, the number of advertising-specific jobs in the U.S. is declining in the middle of an economic expansion, according to government […]

The post One Day You’re On Fire, The Next Day You’re Having A Melt Down appeared first on Adpulp.




Only New Balance Can Say, “Fearlessly Independent Since 1906”

Fri, 09 Feb 2018 17:05:20 +0000

Boston-based New Balance is a different kind of sports brand that attracts a unique type of athlete—the team player who also thinks for themselves and isn’t afraid of taking a stand. The company’s products are not worn by every kid on every corner. The company’s new agency—VML in Kansas City—is working to change that. VML […]

The post Only New Balance Can Say, “Fearlessly Independent Since 1906” appeared first on Adpulp.




When You Decide To Support Quality, You’ll Find A Way To Pay

Fri, 09 Feb 2018 02:32:46 +0000

Imagine if all you ever ate was free food that you found floating by in a fast moving river? In this dystopia, you don’t have time to assess what you’re eating—if it looks like food you eat it without question or hesitation. Of course, only a desperate or crazy person would live this way. But […]

The post When You Decide To Support Quality, You’ll Find A Way To Pay appeared first on Adpulp.




Clark’s Stock Continues To Climb

Thu, 08 Feb 2018 16:48:18 +0000

Wendy Ludlow Clark is the boss. Literally. Omnicom promoted her to the role of DDB Global President and CEO. She is the first woman to hold the office. Clark carved an interesting path to this lofty position. She was Director of Client Services at GSD&M in Austin before migrating to the client side and eventually […]

The post Clark’s Stock Continues To Climb appeared first on Adpulp.




No; Tide Ad.

Wed, 07 Feb 2018 23:48:27 +0000

Advertising that is self-referential almost always fails to connect with a broad audience. Tide and Saatchi & Saatchi just changed all that. According to Adweek: Tide’s wildly ambitious plan is much more involved than your average Super Bowl spot. The detergent brand’s goal is to take over the Super Bowl with a campaign that positions […]

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RAM Extolls the Virtues of “The Drum Major Instinct” (a.k.a. the Need to Feel Superior)

Mon, 05 Feb 2018 19:18:54 +0000

Chrysler messed up. The tone-deaf auto brand ran a Super Bowl commercial featuring an out-of-context voiceover from the estate of Martin Luther King. What the Super Bowl ad failed to include is the part of King’s sermon in which he warns against the dangers of spending too much when buying a car. Fiat Chrysler Automobiles […]

The post RAM Extolls the Virtues of “The Drum Major Instinct” (a.k.a. the Need to Feel Superior) appeared first on Adpulp.




It’s Game Day. Who Do You Like for “Best Super Bowl Spot”?

Sun, 04 Feb 2018 19:27:30 +0000

It’s Super Bowl Sunday. Let’s watch commercials! In other news, go Eagles.

The post It’s Game Day. Who Do You Like for “Best Super Bowl Spot”? appeared first on Adpulp.