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AdPulp



Daily Juice from the Ad Biz



Last Build Date: Thu, 20 Apr 2017 04:04:03 +0000

 



Everyone (And Their Money) Is Welcome In Los Angeles

Thu, 20 Apr 2017 04:04:03 +0000

Los Angeles is a welcoming city to people of every color, age, nationality and background. This is such an obvious asset for this great American city. Why bother to make it the center of an ad campaign? L.A. County could lose over 800,000 international visitors in the next three years, courtesy of the nation’s toxic […]

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This Week on The BeanCast: How To Improve Digital Customer Experience

Mon, 17 Apr 2017 15:37:39 +0000

One of the reasons I enjoy being a guest on The BeanCast is Bob Knorpp’s expert presentation and handling of important marketing topics. This week’s show is a classic. We begin the hour with a robust exchange about the disconnect between what marketers think customers want from digital experiences and what customers actually want. From […]

The post This Week on The BeanCast: How To Improve Digital Customer Experience appeared first on AdPulp.




Want A Participation Trophy? Fish For It.

Thu, 13 Apr 2017 19:33:26 +0000

I used to go fishing on fishing trips to Minnesota with my grandfather. It was a big deal to go away for a week, stay in the camper, and catch a mess of Walleye. I’ll also never forget looking deep down into the clean, clear blue lakes of the region. Given my upbringing and current […]

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Achieve Amazing Things Without Flying Too High

Thu, 13 Apr 2017 01:43:41 +0000

What happens when creative professionals rise too far up the agency ranks too fast? Word is they may lose touch with their craft. Veteran copywriter Ernie Schenck weighs in on the view from the top of the pyramid: …far above the creative tree line, there’s nowhere to hide. And until that moment, there has always […]

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Money Management Hypnosis

Wed, 12 Apr 2017 15:14:01 +0000

TDAmeritrade is in the business of pedalling stocks. Scratch that. TDAmeritrade is in the armchair psychology business. These ads are painful to watch. The strategy is off base, the casting and acting are weak, and the dialogue is artificial and forced. Are investors in the market so lost today that they need a broker to […]

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Power of the Pivot: Rova’s Joe Olsen Turned His Former Agency Into A SaaS Provider

Thu, 06 Apr 2017 12:41:35 +0000

A decade ago many “digital agencies” were primarily production shops sub-contracting out to the big agencies in big cities. It was a profitable business for several years, but many clients were not fully satisfied. Something was missing. According to Joe Olsen, CEO of Rova, that something was the strategy that would wed digital production to […]

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Burger Pioneers Bump Frat Boys from The Carl’s Jr. Menu

Thu, 30 Mar 2017 16:45:53 +0000

Someone sent Carls Jr.’s sexist adverting back to the kitchen. No more tits and ass. Now, it’s about the meat, the menu, and the brand’s history of innovation. In case you’re not sure what you’re missing here, let’s revisit the recent past in Carl’s Jr. land. Team Tex, meet Team Mex. On 9.25.15, it’s game […]

The post Burger Pioneers Bump Frat Boys from The Carl’s Jr. Menu appeared first on AdPulp.




Vapormax To The Stratosphere

Tue, 28 Mar 2017 19:41:45 +0000

According to Adweek, Space150 attached Nike’s new Vapormax to a weather balloon and sent it high into the stratosphere. The shoe looks nice up there, I must admit. But why is this shoe 117,500 feet above the California desert? Is Nike just doing it because they can? Is this what “Just Do It” means today? […]

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Arby’s: We Have The Meats

Sat, 25 Mar 2017 21:45:49 +0000

Fallon is a legendary advertising agency, and one of the pillars of the Minneapolis market. Fallon picked up Arby’s a few years ago and has helped the brand find its unique baritone voice. There is a keen sense of humor in play here; yet, this is no-nonsense product advertising. In other words, there’s something for […]

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Film At 150

Thu, 23 Mar 2017 15:18:55 +0000

As a signature event celebrating Canada’s 150th anniversary, this year’s National Canadian Film Day 150 will see more than 1,500 screenings in schools, theatres and public squares across the country and in consulates and embassies around the world. To help promote and drive participation in the festival on April 19, Reel Canada, the non­profit that […]

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