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This Women's Refuge Launched a Hidden, Untrackable Site for Women Experiencing AbuseThis Women's Refuge Launched a Hidden, Untrackable Site for Women Experiencing Abuse

Fri, 09 Dec 2016 15:54:09 +0000

The Internet has become an unapologetically open place, one that drives its tentacles through everything we touch in an effort to unite it all—making us visible, traceable, easier to access.

But not everything we're doing should be seen, even by those we're closest to.

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This Illuminated Billboard in Albuquerque Hopes to Change the Way People Feel About DeathThis Illuminated Billboard in Albuquerque Hopes to Change the Way People Feel About Death

Fri, 09 Dec 2016 15:20:44 +0000

The modern Westerner is bad at death, especially so at the prospect of managing our own. The result is that it's treated glibly—like in slasher films—or pushed to the sidelines of our communities. Mourning, even within a family, is an isolated act, quarantined from the rest of our lives. 

It's a bit melodramatic, frankly. 

There's a holiday tradition in New Mexico, where businesses and homeowners line sidewalks and driveways with lit votive candles inside brown paper bags. These "luminarias" supposedly date back to Spaniard merchants, who, taken by Chinese paper lanterns, decided to create their own in New Spain. The act symbolizes the lighting of the Christ child's path on Christmas Eve.

It's a pretty story whose roots reach to our origins as a country. And in this campaign from French Funerals and Cremations, a luminaria may also light a path to where we're headed. 

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How the Studio Behind Miss Sloane Is Tracking the Link Between Ads and Ticket SalesHow the Studio Behind Miss Sloane Is Tracking the Link Between Ads and Ticket Sales

Thu, 08 Dec 2016 19:24:19 +0000

Miss Sloane tells the story of a high-power Washington, D.C., lobbyist (played by Jessica Chastain) who's asked to work on behalf of the gun lobby. Citing moral considerations, she refuses and instead takes on a project to work against the gun industry and its interests, skirting the law and risking her career to do so.

It's an adult-skewing drama that's not a comic-book adaptation or franchise sequel/spinoff, but does feature what's said to be a powerhouse performance from Chastain in a story that's absolutely relevant given our current social climate.

Because it doesn't come with the built-in name recognition of something like Fantastic Beasts and Where to Find Them or Star Wars, EuropaCorp, the studio behind the movie, made Chastain the central focus of the campaign and sold the movie as a pulse-pounding thriller. The poster positioned Sloane hovering over the nation's capital like a benevolent god, and the trailers and TV spots sold the character as being in control and fearless, even in the face of one of the country's most powerful advocacy groups.

But how did those ads and that campaign actually activate the audience?

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Godiva's New Box of Chocolates Will Be Gifted 4 Times, Thanks to Some Clever PackagingGodiva's New Box of Chocolates Will Be Gifted 4 Times, Thanks to Some Clever Packaging

Thu, 08 Dec 2016 18:33:46 +0000

Here's a neat product from Godiva that bakes generosity right into the packaging.

McCann New York worked with the Belgian chocolatier to create "The Box that Keeps Giving." It's a kind of Russian nesting doll style box. When you open it, there are two boxes—one to keep, and one to give to someone else as a gift. When the second recipient opens his or her gift, there are two boxes in there, too—one to keep, and one to give. And so on.

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Ikea Renamed Products After Frequently Googled Problems That Those Products SolveIkea Renamed Products After Frequently Googled Problems That Those Products Solve

Thu, 08 Dec 2016 17:28:14 +0000

Swedish agency Åkestam Holst has spent the past year using Ikea to explore family dynamics in all shades—from relationship longevity to divorce, and most recently, a troubled passage between a father and daughter.

But while those ads were fairly subtle, its latest effort minces no words. "Retail Therapy" puts Ikea's "Where Life Happens" campaign into blunt action with a website where products are renamed to match common Google searches in Sweden. 

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This Vodka Used Facebook Live to Wish Happy Holidays to Every Single Icelander by NameThis Vodka Used Facebook Live to Wish Happy Holidays to Every Single Icelander by Name

Wed, 07 Dec 2016 22:12:50 +0000

Talk about ambition: Reyka Vodka has decided to use Facebook Live to wish every single resident of Iceland Gleðilega hátíð, or "Happy holidays." 

Iceland isn't a big country, but it does count over 320,000 residents—making this quite a job for Frikki, the man who's been appointed to do it. Luckily, he's had help narrowing down the list, in a campaign created by Red Tettemer O'Connell + Partners.

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Pornhub Cheers Up Lonely People on Christmas Eve in Its New Holiday Ad (SFW)Pornhub Cheers Up Lonely People on Christmas Eve in Its New Holiday Ad (SFW)

Wed, 07 Dec 2016 20:30:56 +0000

Pornhub enjoyed a pretty successful Christmas advertising debut last year, with its SFW spot about the dirty old man—and his perfect present—getting millions of views on YouTube. So, the adult site is returning with an encore.

A new 90-second spot, again made by Madrid creative agency Officer & Gentleman, takes place in a miniature town, where all sorts of people are lonely on Christmas Eve. But one by one, they receive the same present via email—and it brightens their lonely night considerably. (The new spot is also SFW.)

In a special nod to the Super Bowl-like evolution of Christmas into an advertising showcase, the spot also references famous characters from famous Christmas ads of years past—with Justino, the Spanish lottery's mannequin factory worker, and the Man on the Moon, from last year's John Lewis spot, among those making cameos in the Pornhub ad.

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Things Aren't as Simple as They Seem in This Sweet Ad About a Kid's Star Wars HelmetThings Aren't as Simple as They Seem in This Sweet Ad About a Kid's Star Wars Helmet

Wed, 07 Dec 2016 17:59:55 +0000

When a kid wants to wear the same thing to school every day, there's always a reason. And that reason is rarely something easy to put into words.

Is it comfort? Security? A desire to stand out—or hide in plain sight?

You'll find these questions spinning through your head as you try to unravel this touching ad from Globe Telecom in the Philippines, where the brand officially partnered with Rogue One: A Star Wars Story for a campaign called #CreateCourage.

The ad tells the story of a child going to school each day in a stormtrooper helmet, often escorted by a supportive older brother. But of course, I don't want to spoil the reveal, so give it a watch:

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Ford Cleverly Uses Vertical Video to Demonstrate Its Blind Spot CapabilitiesFord Cleverly Uses Vertical Video to Demonstrate Its Blind Spot Capabilities

Wed, 07 Dec 2016 13:58:56 +0000

Thanks to Snapchat, vertical video is now how young people—and thus, ad people—do mobile video. But there are always moments in a trend when an advertiser doesn't just follow along, but breaks it down and uses the mechanics to meet its own ends. 

This is one of those times. To promote the Ford Edge's Blind Spot Information System [BLIS], BBR Saatchi & Saatchi in Israel created a mobile ad that, like Geico's unskippable ads for preroll, might change how other advertisers see vertical video. 

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Netflix Made Its Own Mr. Bear That Turns On Fuller House Season 2 When You Hug ItNetflix Made Its Own Mr. Bear That Turns On Fuller House Season 2 When You Hug It

Tue, 06 Dec 2016 20:33:29 +0000

Netflix has teamed up with Pittsburgh-based digital agency Deeplocal again to create an open source connected device for the holiday season. No, it's not another pair of socks.

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