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Last Build Date: Tue, 16 Jan 2018 14:50:34 +0000

Copyright: Copyright 2018
 



KFC’s Colonel Sanders Heads to France with a Tin-Ear Accent and Old Spice-Ish Adventures

Tue, 16 Jan 2018 14:50:34 +0000

Sometimes you encounter an idea whose time has come. That doesn't make the idea good. Case in point: Twice in as many weeks, a famous American face has dived into the French market with strong "We come in peace" vibes, pioneers for their ilk, zealously shilling our two favorite types of food--junk and fast. Both...(image)


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Kraft’s Super Bowl Ad Debut Will Address the Pressure on Parents to Be Perfect

Tue, 16 Jan 2018 14:46:59 +0000

Kraft, one of the relatively few well-known consumer brands that has never made an ad appearance in the Super Bowl, will make its debut this year, the company announced today. The brand's Big Game ad, created by Leo Burnett Chicago, will follow its Family Greatly campaign, which centered on parents' concerns about not being perfect....(image)


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Snap Execs Explain the Key to a Successful TV Partnership and Their Push Into Scripted Shows

Tue, 16 Jan 2018 14:38:40 +0000

During the past two years, Snap, Inc. has partnered with almost all major TV media companies to create exclusive, original content for the platform. But some of those efforts have been better received than others: last month, CNN decided to end its daily Snapchat news show, The Update, just four months after its launch. Snap...(image)


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Focus on Social to Reach Esports Fans

Tue, 16 Jan 2018 14:00:30 +0000

With the esports audience estimated to reach 385 million people this year, it's time for brands to pay attention to the growing fan base and direct their efforts and advertising dollars toward targeting the burgeoning industry. With a large percentage of the audience comprised of millennial males--the share of millennials is two to three times...(image)


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Want Your Own Super Bowl Ad? Tostitos Made a Platform for Personalized Spots

Tue, 16 Jan 2018 14:00:19 +0000

If you're hosting a Super Bowl party this year, Tostitos is giving you the opportunity to invite your guests using your own Super Bowl ad. Well, sort of. The chip brand has created a platform where you can input information about your party--your name, address, time it starts--then, via a digital invite creator, filters through...(image)


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The Story Behind These Creepy Ads for a Soulless Corporation That Makes Everything

Tue, 16 Jan 2018 13:53:11 +0000

When the faceless conglomerate Hampton DeVille says in its new ads that it makes "everything," it's not kidding. The global powerhouse has tentacles in tech, medicine, weapons, agriculture, entertainment and nearly every consumer product you can imagine. Hell, it even makes humans! In truth, Hampton DeVille is the fictional behemoth at the heart of Comedy...(image)


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The CW’s Black Lightning Electrifies the Superhero Genre With a Focus on Family, Not Fighting

Tue, 16 Jan 2018 13:50:20 +0000

The CW knows a thing or two about DC superhero shows, given the success of Arrow, The Flash, Supergirl and DC's Legends of Tomorrow. But the network threw away its usual superhero playbook for its latest series in the genre, Black Lightning, which premieres tonight. Based on the first African-American D.C. superhero with his own...(image)


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This Hair-Loss Startup Is Part of a Growing Trend of Ecommerce Personalization

Tue, 16 Jan 2018 13:30:37 +0000

These days, consumers can order a personalized hair regimen, curated beauty products and now, a treatment plan to stop hair loss. Keeps is a startup focused on preventing men's hair loss, rather than bringing hair back. The company went live on Jan. 16 and is an entirely online process. Created by two ex-Google employees, Steven...(image)


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Adobe’s Newest Labs Project Can Track In-Store Customers in Real Time

Tue, 16 Jan 2018 13:30:01 +0000

Imagine walking into a grocery store, toward the produce aisle, but then getting a ping on your phone that the cookies you bought last week are on sale. You add them to your cart, put your phone away and keep shopping. This is one scenario that could very well become a reality with a new...(image)


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SNL’s My Drunk Boyfriend Is the Sloppy A.I. You Never Knew You Needed

Mon, 15 Jan 2018 18:09:22 +0000

If you thought Sophia the Robot was creepy, check out Saturday Night Live's My Drunk Boyfriend--a life-size doll whose artificial intelligence has mastered the art of having no intelligence at all. The parody infomercial from this weekend's SNL pitched My Drunk Boyfriend as the perfect facsimile of your real boyfriend--which is great for when he's...(image)


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