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Last Build Date: Fri, 23 Jun 2017 14:04:58 +0000

Copyright: Copyright 2017

Vinnie Jones Drops the F-Bomb, Dances Around the House for a German Mattress Brand

Wed, 21 Jun 2017 07:06:37 +0000

This time around, Muun's pitchman keeps his pants on. As you might recall, Muun is the German mattress retailer that caused a stir with its 2016 campaign featuring Frank Ku?nster, a hirsute, 300-pound bouncer who posed (more or less tastefully) nude to illustrate the tagline, "German Softness." For its latest campaign, "Choose Your Comfort," the...(image)

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Pepsi’s Clever Multiscreen Ramadan Ad Unfolds Across 3 Phones at Once

Tue, 20 Jun 2017 08:57:53 +0000

Five full days of Ramadan remain. For those unfamiliar with the Islamic holy month--or its Catholic cousin, Lent--it's a period of fasting and cleansing that dramatically impacts Middle East and North African (MENA) markets. As long as the sun is up, practicians neither eat nor drink. Businesses open late and close early in recognition of...(image)

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Leiomy Maldonado Dances Up a Storm in High-Energy Ad for Kimpton Hotels

Mon, 19 Jun 2017 08:17:07 +0000

If you somehow missed out on a dance move called the Leiomy Lolly (still stuck doing the Dougie?), here's your chance to catch up. Hint: hair flips. Lots and lots of hair flips. And there's no better way to learn than from the master, Leiomy Maldonado, who stars in a new campaign for Kimpton boutique...(image)

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This Magazine Ad for Insecticide Kills Bugs the Old-Fashioned Way

Tue, 13 Jun 2017 15:00:45 +0000

This ad really hits you over the head with its message, especially if you're a mosquito. A few months back, to introduce Mat Inset insecticide, WMcCann in Brazil created an insert for select issues of Veja magazine. "Discover two ways to kill insects," the copy says. "Both are fragrance-free." Readers were encouraged to remove the...(image)

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This Agency’s New Superpower Is Using Design to Get Kids to Eat More Vegetables

Tue, 13 Jun 2017 14:13:47 +0000

How do you get kids to eat their veggies? With superheroes, of course! Better yet, superheros that dispense sauce. Made of vegetables. Thus was born SuperSauce (spelled SuperSaus in Holland). Created by J. Walter Thompson Amsterdam for Dutch supermarket chain Plus, the core idea reminds us a lot of old-school Velveeta broccoli and cheese commercials--probably...(image)

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Havas Lists Its ‘Most Interesting Man’ Awards in Full-Page Ad Saying Farewell to Dos Equis

Mon, 12 Jun 2017 18:38:24 +0000

Last week, Dos Equis made an unexpected decision to shift its creative account from Havas Worldwide to Droga5 without a review. Exciting news for Droga5. Not so much for Havas. Havas apparently isn't too down about it, though, and is ready for its next big adventure. As a send-off to its longtime client--Havas first started...(image)

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Smirnoff Pours Some A+ Snark on Trump With Ad About Its ‘Ties to Russia’

Mon, 12 Jun 2017 15:01:11 +0000

Here's one way for a vodka brand to get people buzzing. Smirnoff, a vodka brand with a long and rather complicated history with its founders' home country of Russia, sparked widespread social media chatter over the weekend with an outdoor ad campaign mocking the Trump administrations's ongoing scandals involving alleged collusion with Vladimir Putin's regime....(image)

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Toyota’s Very Strange New Cinema Ads Will Have Moviegoers Doing a Double-Take

Fri, 09 Jun 2017 18:21:15 +0000

Buckle up for a couple of weird-ass road trips in these Toyota cinema spots created by Saatchi & Saatchi Los Angeles and director Vania Heymann. Channeling Black Mirror, Back to the Future and Groundhog Day, the idea for the creepy content came from "looking at Toyota's tagline 'Let's Go Places' and searching for a deeper...(image)

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All the Feels: How the Trailers for This Summer’s Movies Break Down Emotionally

Fri, 09 Jun 2017 16:29:56 +0000

Advertising is meant to be emotional. We're supposed to feel the journey of that older woman struggling with arthritis when all she wants is to go outside and play wiffle ball with her grandson. We're supposed to invest deeply in the story of the man who struggles to find just the right kind of paint...(image)

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These Great Outdoor Ads for Secret Life of Pets Finally Get the Praise They Deserve

Fri, 09 Jun 2017 15:25:23 +0000

The Secret Life of Pets inspired lots of great marketing worldwide when it was released last summer, including the amusing bungee-jumping GoPro ad we wrote about. But this U.K. out-of-home campaign for the Universal Pictures release went above and beyond. Many of the digital boards were framed as windows, with the pets jumping up and...(image)

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