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The Story Behind the Pants-Soiling 'Rings' Prank That Has 200 Million Views in 24 HoursThe Story Behind the Pants-Soiling 'Rings' Prank That Has 200 Million Views in 24 Hours

Tue, 24 Jan 2017 15:35:43 +0000

Viral marketing agency Thinkmodo has had plenty of experience, and success, in doing real-world pranks for horror movies. Think back to 2013's hugely popular "Telekinetic Coffee Shop Surprise" for the movie Carrie, or the freaky "Beauty Shop Scare" that same year for The Last Exorcism Part II, with the contorted dead girl terrifying salon patrons.

But its latest prank, for the newest film in The Ring franchise, called simply Rings, has flown around the Internet at an unprecedented pace. It's been viewed more than 200 million times on Facebook (and a million more on YouTube) since it was posted 24 hours ago. That's a record for a Thinkmodo production. 

The ad's formula isn't exactly novel. In fact, it's very reminiscent of the earlier Thinkmodo videos mentioned above. Yet, as the agency tells us, it is a little different, too.

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Unilever's Pot Noodle Bashes Trump With Ad Suggesting Literally Anyone Can Be PresidentUnilever's Pot Noodle Bashes Trump With Ad Suggesting Literally Anyone Can Be President

Tue, 24 Jan 2017 14:41:49 +0000

The task of poking fun at Donald Trump continues to fall to non-American brands.

Following a Lebanese nut brand's blunt front-page newspaper ad on Inauguration Day, Unilever-owned Pot Noodle, based in Wales, has unleashed a comic commercial showing the rise to power of "Gary" the bricklayer—a man whose public antics closely mirror Trump's.

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Dippin' Dots Ice Cream Responds to Years of Twitter Insults From Sean SpicerDippin' Dots Ice Cream Responds to Years of Twitter Insults From Sean Spicer

Tue, 24 Jan 2017 14:05:06 +0000

Brands everywhere are cringing at the prospect of nasty—or even friendly—tweets coming their way from Donald Trump. But it's incoming press secretary Sean Spicer who's been waging a weird war on an ice cream brand for almost seven years.

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Ric Flair Is a Complete Lunatic as a Used-Car Salesman in Ads for US Auto SalesRic Flair Is a Complete Lunatic as a Used-Car Salesman in Ads for US Auto Sales

Mon, 23 Jan 2017 19:06:27 +0000

Let's get one thing clear right off the bat. "Nature Boy" Ric Flair is a national treasure. He's also a human train wreck who lives on the knife-edge of self-parody, but even that is a gift. If Jay Gatsby had lived long enough to become your embarrassing uncle, he'd be Ric Flair.

I bring this up because Slick Ric plays the stereotype of a pushy, overexcited, cornball used-car salesman in three ads for US Auto Sales. And he's pretty much perfect for the role.

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What a Tobacco Company's Office Party Would Feel Like If Everyone There Were Totally HonestWhat a Tobacco Company's Office Party Would Feel Like If Everyone There Were Totally Honest

Mon, 23 Jan 2017 18:38:11 +0000

Tobacco is the No. 1 cause of death in the Netherlands, taking 20,000 people to the Big Sleep every year. Frustratingly, it's also the most preventable one. 

But research also shows that smokers know how unhealthy smoking is, and don't particularly care—either because we're addicted, or because nothing ever seems all that scary until a little cough becomes something else, and suddenly your whole life has changed. 

Stivoro, the country's Foundation for Smoking and Health, wanted to get people up in arms about this, so it worked with Wefilm, last seen on Heineken's HR campaign, to produce "A Deadly Serious Matter."

In this odd fable, we get to see a tobacco company from the inside, talking openly about the ugly reasons for their success. All of it takes place in the context of a good-bye party for a fond colleague.

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The Dutch Are Speaking Trump's Language in This Hilarious Satire Video 'Welcoming' HimThe Dutch Are Speaking Trump's Language in This Hilarious Satire Video 'Welcoming' Him

Mon, 23 Jan 2017 18:20:07 +0000

While much of Europe seems understandably concerned about Donald Trump's "America First" stance, the Dutch are happy to find a middle ground: "The Netherlands Second."

In the clip below from satirical news show Zondag met Lubach (Sunday with Lubach, hosted by Arjen Lubach), The Netherlands rolls out the yuge red carpet for Trump with narration inspired by the president's own distinctive delivery style.

While there are plenty of jabs at Trump and his policies, the clip also pokes some fun at The Netherlands itself (not to mention the Spanish, Danish, Germans and a few others). It's definitely worth a watch:

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A Year Later, W+K Remembers David Bowie With Stunning Data-Driven Breakdown of 'Space Oddity'A Year Later, W+K Remembers David Bowie With Stunning Data-Driven Breakdown of 'Space Oddity'

Mon, 23 Jan 2017 17:14:30 +0000

The great thing about an artist as prolific as David Bowie is that his work will continue to spawn new creations. He left us with a constellation of intersecting worlds we can live in and reinterpret for generations to come. 

Naturally, and perhaps because advertising also owes him a debt, creative people will want to do a lot of this spawning themselves.

For its first window display of 2017, Wieden + Kennedy London created "Space Oddity—a visual deconstruction," a data-driven tribute to Bowie's work marking the one-year anniversary of his death.

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Duracell Pushes the Idea of Trust in Its First Offbeat Ads From W+KDuracell Pushes the Idea of Trust in Its First Offbeat Ads From W+K

Mon, 23 Jan 2017 16:31:19 +0000

When you're hacking away at unsightly ear hair, the last thing you want is for the battery in your trimmer to conk out. That would leave you with bushy lobes and broken dreams.

You'd prefer those tiny blades to cut fast and true, the reassuring buzz of your AA-battery-powered device ringing like sweet music in your progressively less-hairy ear. Now you're ready to take on the big, bad world. See you in hell, unsightly ear hair!

Wieden + Kennedy New York brings this shaggy scenario to life in the ad below, part of its new "Trust Is Power" campaign for Duracell:

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Dads Play Barbie With Their Daughters in the Doll's Latest Charming Effort to ModernizeDads Play Barbie With Their Daughters in the Doll's Latest Charming Effort to Modernize

Mon, 23 Jan 2017 16:04:18 +0000

Mattel has had a lot of success modernizing the perception of Barbie over the past few years, by focusing on her power to help girls imagine a powerful and fulfilling future for themselves.

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This Nut Brand Bought the Bluntest Front-Page Ad Reacting to Trump's InaugurationThis Nut Brand Bought the Bluntest Front-Page Ad Reacting to Trump's Inauguration

Sat, 21 Jan 2017 14:51:58 +0000

Brands that have weighed in on Friday's inauguration of Donald Trump as the U.S. president have mostly tiptoed around the issue with cryptic or broad messaging. But not Al Rifai, a Lebanese nut brand, whose front page ad on Saturday in The Daily Star newspaper is nothing if not frank.

"The world has gone nuts," says the headline, above a product shot and below the paper's coverage of Trump's big day—and the conflicting reactions to it.

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