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Last Build Date: Thu, 23 Nov 2017 17:00:05 +0000

Copyright: Copyright 2017
 



Old Spice and Terry Crews Bring You ‘Ye Olde Exploding Yule Log’ for the Holidays

Wed, 22 Nov 2017 19:06:26 +0000

Marketers have been playing around with gag Yule log videos for a while now--from Nick Offerman's for Lagavulin to Jimmy Dean's 11-hour sausage Yule log. This year, Old Spice gets into the game with "Ye Olde Exploding Yule Log," whose titular log keeps blowing up over the course of an hourlong video. And Terry Crews...(image)



How a Nonprofit Used Instagram Stories to Show 7 Incredible Female Lives Around the World

Wed, 22 Nov 2017 16:08:31 +0000

Instagram Stories is a weird place. Sometimes we lose hours to it--passively witnessing its medley of parties and concerts too dark to see, food being prepared, cutesy brand videos, flowers in spring, leaves in autumn, and crayoned commentary over blurry pet shots. "Off to work!" some influencer writes, the words superimposed over a shot of...(image)


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You Spend $249 a Year on War. This Stirring War Child Ad Suggests Better Uses for That Cash

Wed, 22 Nov 2017 13:38:47 +0000

Raising awareness about youngsters whose lives have been ravaged by military conflicts around the world is all well and good. But it's not good enough for War Child. The humanitarian organization wants money. Lots of it. Because only through funding can the group provide the life-changing services these suffering children desperately need to survive and...(image)



Bud Light Unveils a Second ‘Dilly Dilly’ Ad and Likens the Campaign to ‘Whassup’

Wed, 22 Nov 2017 12:58:56 +0000

"Dilly Dilly" fans, rejoice! Bud Light is rolling out a sequel to its amusing medieval-themed "Banquet" commercial from August, whose cryptic "Dilly Dilly!" catchphrase has become quite famous in sporting circles this fall--and particularly over the past week. You'll recall that "Banquet" featured royal subjects delivering cases of Bud Light to their king at a...(image)


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These Shoppable Preroll Ads Give You 15 Seconds to Buy, Then They’re Gone Forever

Tue, 21 Nov 2017 17:49:48 +0000

Luxury fashion's twin obsessions with exclusivity and impulse buying merge playfully, and with a high-tech spin, in a new YouTube preroll campaign from Yoox, the Italian online fashion retailer. Working with Stink Studios and Google, Yoox came up with 15-second YouTube ads that practically dare you to buy a one-of-a-kind item. And if don't buy...(image)



Food & Wine Changed Its Name to Food & Milk for a ‘Got Milk?’ Campaign

Tue, 21 Nov 2017 17:12:39 +0000

Here's a fun media stunt from Goodby Silverstein & Partners, which convinced Food & Wine magazine to run a "Got Milk?" cover-wrap advertisement on its new issue--which looks like a normal cover but has Food & Milk as the magazine's title. It's the most fun expression yet of the "Got Milk?" campaign's "Food Loves Milk"...(image)


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Inside WeTransfer’s New Ad, and Its Intriguing Approach to Creativity

Tue, 21 Nov 2017 16:44:23 +0000

Maker Mac Premo stars in file transfer site WeTransfer's latest piece of work, "The Bunt Machine." In it, we follow Premo as he creates a bunt machine for his baseball-loving daughter--a surprisingly short adventure--before deciding he wants to turn this process into a film production, complete with lots of collaborators. It's a tiny masterclass in...(image)



Sensei Wu Saves Santa, Who Saves Christmas, in Lego’s Fun Holiday Ad

Tue, 21 Nov 2017 15:54:08 +0000

Lego Australia is out with a largely winsome addition to the Christmas advertising pile--a stop-motion animation about a Lego Santa finding his way home to save Christmas, thanks to a little surprise help from a spirited stranger. The minute-long spot from CHE Proximity opens with a Lego North Pole--or Lego Christmas Town, as the brand...(image)



Ikea Had a Fun Response to the Sale of the World’s Most Expensive Painting

Mon, 20 Nov 2017 15:47:05 +0000

Ikea continues its playful responses to news about very expensive things with a fun take on Leonardo da Vinci's Salvatore Mundi painting, which sold last week at auction for a staggering $450 million. Check out the Ikea ad below, which the Swedish brand's in-house Creative Hub whipped up for a social post, with help from...(image)



Heathrow Brings Back the Holiday Bears and Tells Their Whole 50-Year Love Story

Mon, 20 Nov 2017 15:00:09 +0000

London's Heathrow Airport had a surprise holiday hit last year with "Coming Home for Christmas," a spot by Havas London that showed two elderly teddy bears landing, going through immigration, getting their baggage and more. The sweet ad proved to be a balm of sorts for a Brexit-ravaged nation. Of course, you can't leave success...(image)



Porsche Surprised Coffee Drinkers at a Cafe With Something to Really Wake Them Up

Mon, 20 Nov 2017 14:14:17 +0000

Recently, a coffee shop in Carson, Calif., began offering customers a mysterious new beverage called E-Jolt, telling them it was so "incredibly powerful," they'd have to sign a waiver before ordering. "Waivers for coffee is the hip new thing," explains a bearded hipster barista in the clip below. Folks who put pen to paper were...(image)



Conan O’Brien Beats Up Fantasy Cosplayers in Bonkers Ads for Mobile Game

Mon, 20 Nov 2017 13:32:33 +0000

Conan O'Brien is so pumped about the new mobile fantasy roleplaying game Lineage 2: Revolution that he just might burst right out of your flat screen to tell you about it. A new series of ads from game publisher Netmarble and Hungry Man director Bryan Buckley feature the late-night TV host. In one, he climbs...(image)



See All the Big Holiday Ads of 2017

Sun, 19 Nov 2017 16:04:29 +0000

'Tis the season for blockbuster holiday commercials. And we're keeping track of all them right here. See below for all the Christmas marketing extravaganzas, and check back often, as we'll be adding more executions as they break. Apple - Sway Country: U.S. Apple's holiday ad, featuring a pair of dancers in a winter dreamscape, is...(image)


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Remember Disaster Girl? A New Ad Campaign Digs Deeper Into the Mysterious Meme

Fri, 17 Nov 2017 14:44:13 +0000

Disaster Girl is one of the most popular memes online. It's over 13 years old, and hails from a weird picture of a girl smiling devilishly while a home burns in the background. Since then, her creepy grin has been superimposed onto every imaginable image of human calamity. (Her own dad uploaded the picture, titled...(image)


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Cat Videos and Business Don’t Mix in These Bright Ads for a Dual-Screen Smartphone

Fri, 17 Nov 2017 14:05:06 +0000

Imagine what you could do with your smartphone if it had two screens. The possibilities are ... well, they may not be endless. But they are pretty entertaining in a new campaign for phone manufacturer ZTE from Energy BBDO. The foldable Axon M model has dual screens, and the agency suggests some ways to apply...(image)


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Macy’s Emotional Holiday Ad Tears a Page Out of the U.K. Retailer Playbook

Thu, 16 Nov 2017 15:51:49 +0000

It's time for Macy's entry into the holiday advertising arms race: "Lighthouse | The Perfect Gift Brings People Together," its inaugural work from BBDO New York. The ad recounts the story of a boy named Max and a girl named Lily, who lives in a lighthouse and recently lost her mother. The slow arrival of...(image)


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A Disenchanted Elf Learns a Christmas Lesson in Aussie Department Store’s Gorgeous Ad

Thu, 16 Nov 2017 14:25:50 +0000

When you're a Christmas elf, the holiday season is a pretty big deal. You expect those around you to take it seriously. And when they don't live up to your expectations, well, you've got an existential crisis on your wee hands. Such is the stuff of "Elf's Journey," a gorgeous 90-minute tale crafted by Clemenger...(image)


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Cards Against Humanity Is Buying Up Land Near the Mexican Border to Stop Trump’s Wall

Wed, 15 Nov 2017 18:17:22 +0000

Remember that Black Friday promotion where Cards Against Humanity got a bunch of people to buy poo? What about last year's, when it raised over $100,000 just to dig a hole? The brand that loves to transparently waste your cash just released its latest campaign: Cards Against Humanity Saves America. And given what time has...(image)



Budweiser Takes One Last Lap at Daytona With Dale Earnhardt Jr. in Stirring Tribute

Wed, 15 Nov 2017 17:09:47 +0000

Budweiser bids farewell to longtime brand ambassador Dale Earnhardt Jr. with a sendoff to the Nascar legend ahead of his impending retirement, in the form of a poignant three-minute tribute video created by VaynerMedia. Earnhardt, 43, who announced his retirement at the end of the 2017 season back in April, has a relationship with Budweiser...(image)


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This British Holiday Campaign Promises Lucky Shoppers Their Own Personal White Christmas

Wed, 15 Nov 2017 14:07:07 +0000

Global warming must be getting really bad this year, because European retailer TK Maxx is offering customers a chance to have fake snow delivered to their house on Christmas Day, for free. The discount department store and Wieden + Kennedy London are launching a new "White Christmas" campaign, hiding special two-foot snow globes in department...(image)



CarMax Offers $20K for Crappy 1996 Honda Whose Fancy Ad Went Viral

Tue, 14 Nov 2017 18:45:10 +0000

UPDATE: CarMax tells us that Carrie Hollenbeck accepted its $20,000 offer, and CarMax now officially owns "Greenie" as well as "and a few other items." Original story below: Two weeks ago, a gorgeous ad for a crappy 1996 Honda automobile stole the hearts of a few million YouTube viewers. Now, used auto dealer CarMax is...(image)



Sorry, Reindeer. Llamas Took Over Cost Plus World Market’s Cute Christmas Ad

Tue, 14 Nov 2017 18:16:34 +0000

Is the llama about to have its moment? Will it be the new sloth? The next baby goat? If a long-form holiday ad from Cost Plus World Market has anything to say about it, the gangly camelid could at least become this season's reindeer. "The Performance" follows a young boy as he preps for a...(image)



Two Instagram Friends Are a Little Too Alike in Short Film From LaCausa

Tue, 14 Nov 2017 17:08:55 +0000

If you find your mirror image on Instagram, should you befriend that gal with the impeccable taste or move to a different town so you don't bump into her while wearing the exact same outfit? Bo and Lida, two waif-like models at the center of a new mini-movie for Los Angeles fashion brand LaCausa, choose...(image)



Climate Change Got You Down? Greenpeace Finds a Dark, but Tempting, Silver Lining in Real Estate

Tue, 14 Nov 2017 15:04:25 +0000

Climate change is real! It's totally our fault! The Doomsday Clock is two and a half minutes to midnight! Yawn. Get a grip, kids. It's not like the world's end will happen in our lifetimes, right? Meantime, there's Real Housewives to watch and litter to whimsically scatter. Thankfully, Greenpeace France has heard you, ye who...(image)



PlayStation Just Made One of the Best Star Wars Ads in a While, Thanks to Strong Storytelling

Tue, 14 Nov 2017 14:33:47 +0000

BBH New York stages a flirtatious and long-running rivalry in this Sony PlayStation ad supporting the launch of EA's Star Wars Battlefront II, which drops Nov. 17. Our story begins with boy meeting girl. In this case, the boy fancies himself a heroic Jedi, while the girl moves into the neighborhood conspicuously garbed in black...(image)



Think Advertising Is Easy? These Entry-Level Kids Learn the Brutal Truth (NSFW)

Tue, 14 Nov 2017 12:48:24 +0000

Kids getting into advertising are so gung-ho. They're ready to win their first Cannes Lion as junior creatives and ride that train to a creative director job within a year. Soon, they'll be making the big money--and not having to actually work very much at all. If that's your plan, Zulu Alpha Kilo would like...(image)


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Stove Top Made Stretchy Thanksgiving Dinner Pants, and a Loony Ad for Them

Mon, 13 Nov 2017 22:23:42 +0000

Food marketers love, love, love, love making campy clothing lines. The latest to jump into apparel is Stove Top, the Kraft Heinz stuffing brand, which is rolling out just one item--the Thanksgiving pants you never knew you needed. Has this ever happened to you? You gorge yourself at Thanksgiving to the point where your regular...(image)



BBDO Staff Do Timesheets on the Toilet in Innovative Time$hits Initiative

Mon, 13 Nov 2017 16:37:00 +0000

Always a pioneer in efficiencies, BBDO has found the perfect way to get employees to do their timesheets--by combining it with another crappy task. Check out Time$hits, the new initiative from BBDO Canada that takes advantage of those 18 minutes of otherwise wasted time staffers spend in the loo each day. That's more than enough...(image)



A Tortured Tummy Overdoses on Fried Food in This Wacky Ad for Oranges

Mon, 13 Nov 2017 16:00:11 +0000

So, you've decided to nosh on deep-fried butter and Armageddon Demon Chilis instead of Wonderful Halos mandarin oranges. Bad choice, kid. Very bad. Folks learn that lesson the hard way in punchy new ads from Wonderful's in-house agency and directors the Perlorian Brothers. First, we get an outrageously animated take on the runs, so to...(image)


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Ewan McGregor Narrates Cinderella for the Social-Media Age in Cinematic Christmas Ad

Mon, 13 Nov 2017 15:22:49 +0000

If Prince Charming had been on social media, could he have found Cinderella quicker, skipping those unproductive shoe fittings and avoiding the three ugly stepsisters? Maybe not. The two characters in British retailer Debenhams' new holiday ad use social media plenty in an effort to reunite following a fleeting moment on a crowded train--hashtagging away...(image)