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Last Build Date: Fri, 22 Sep 2017 19:20:45 +0000

Copyright: Copyright 2017
 



Patrón’s Snazzy New AR App Lets You Visit a Hacienda and Chat With a Bartender

Fri, 22 Sep 2017 18:04:46 +0000

If you've ever wanted to plant a tiny cactus farm in the middle of your living room, Patr?n is here to help. The tequila maker is trying to help consumers learn more about its different boozes by bringing its Jalisco, Mexico, distillery to audiences wherever they are--using Apple's new augmented-reality toolkit. A new iOS11 app,...(image)


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An Illicit Tryst Ends Wretchedly in This Very Lifetime-y Ad for Lifetime Movies

Fri, 22 Sep 2017 17:49:00 +0000

This new commercial for Lifetime Movies (made in-house, with Decon's Jean directing) reaffirms the A&E network's "feel-bad movies" brand identity, but in a humorous way. This time, the bad choice is an illicit (and very illegal) student/teacher affair, complete with a kid they froze into a block of ice around 1994 and thawed out for...(image)


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This Ski Resort Turned One-Star Reviews Into a Five-Star Ad Campaign

Fri, 22 Sep 2017 15:11:50 +0000

Turning your haters into your most effective promoters isn't the newest trick in the marketing playbook. Bars and restaurants have been at it for years, turning negative Yelp reviews into everything from hot-selling T-shirts to dramatic monologues. But here's a fun twist that takes the idea to the next level, building an entire print and...(image)


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Ikea Piggybacks on Apple With Playful Ads for Its Wireless-Charging Lamp

Fri, 22 Sep 2017 14:34:13 +0000

One of the great things about Ikea is that it's not afraid to jump on current events and even have fun with other brands. So many market leaders are above that kind of thing--it's an underdog strategy, mostly. But Ikea doesn't just do it--it does it well. Its latest playful ads are inspired by Apple,...(image)


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L.L.Bean Made a Clever Newspaper Ad That You Can Only Read Outdoors

Fri, 22 Sep 2017 10:26:18 +0000

Marketing that embodies a brand promise, rather than just communicating it, is always a delight. L.L.Bean gives us the latest example of this, with the outdoorsy retailer publishing a full-page newspaper ad you can only read outdoors. The ad, from The VIA Agency in Portland, Maine, appears in today's New York Times. At first glance--if...(image)


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Joe Biden Responds to Betsy DeVos’ Title IX Stance in Latest ‘It’s On Us’ Ad

Thu, 21 Sep 2017 19:10:29 +0000

In the new "It's On Us" PSA, former vice president Joe Biden delivers what may be his most emotional plea yet. "It's On Us" began as a sexual assault awareness and prevention campaign under the White House in September 2014, working with creative agency Mekanism. Initial efforts featured President Obama, actor Jon Hamm and Biden...(image)


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Bud Light Made Its Own Line of Leisurewear, If That’s What You’re Into

Thu, 21 Sep 2017 18:06:38 +0000

It's not the kind of branded clothing that gets shot out of a T-shirt cannon at sporting events, but it's mighty close. Bud Light, in a preview it swears is not a joke, has unveiled a line of "leisurewear" during London Fashion Week that features bright-blue logo-adorned kimonos, tube socks, "slider" shower shoes and scarves...(image)


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Minecraft Built a Colossal Machine Inside the Game to Advertise a Special New Update

Thu, 21 Sep 2017 15:56:15 +0000

In-world advertising is always a fun tactic for gaming brands. And now, Minecraft has gotten into the act, enlisting ad agency 215 McCann to build a giant machine inside the Minecraft world--whose mismatched components serve as marketing for a special update to the popular building game. For years, the various versions of Minecraft--mobile, Xbox One,...(image)


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Real Estate Ads Done Well? Look No Further Than This Sweet Local Campaign From Maryland

Thu, 21 Sep 2017 14:47:50 +0000

They'll take what's inside the box, Monty! In this syrupy sweet spot for Creig Northrop Team of Long & Foster Real Estate, a husband and wife keep giving each other gifts in little blue boxes. These aren't Tiffany boxes, but our cutesy couple seem pleased as punch all the same: Awww! (And they'll be moaning...(image)


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How Hard Is It to Draw a Brand Logo From Memory? Much, Much Harder Than You Thought

Thu, 21 Sep 2017 13:58:13 +0000

You're a brand nerd par excellence, and you think you've got your brand logos down cold. But then you're asked to draw a well-known logo from memory--and you completely botch it. Brand logos are the most famous images of our time. But it turns out they're exceedingly difficult to recreate without looking at them, as...(image)


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Naomi Campbell Lip-Syncs to George Michael in H&M’s Stylish Tokyo Karaoke Ad

Thu, 21 Sep 2017 11:16:52 +0000

H&M and Naomi Campbell are taking an 1980s song about unemployed male empowerment and turning it into a 2017 ad about global female empowerment--through fashion. The clothing retailer is out with a new ad featuring the supermodel, set to the 1986 version of "Wham Rap (Enjoy What You Do)," by Wham!, the British pop duo...(image)


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These British Beer Ads Have the Best Cast of Characters We’ve Seen in a While

Wed, 20 Sep 2017 21:13:10 +0000

Beer commercials don't usually invoke famous Shakespeare soliloquies, or star a blind gal with her service dog, or a guy in drag named Carl who calls himself "a stroppy cow" for refusing to order "the usual" at the pub. But then, the first TV campaign for Camden Hells Lager is anything but ordinary. It launched...(image)


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Clay Matthews, Odell Beckham Jr. Work Out With Sasquatch Once Again for Jack Link’s

Wed, 20 Sep 2017 20:28:38 +0000

After last year's "Workin' Out with Sasquatch" ads for Jack Link's beef jerky, NFL stars Odell Beckham Jr. and Clay Matthews were hungry for more. The New York Giants wide receiver and Green Bay Packers linebacker make a return in the latest in the campaign from Carmichael Lynch, joined by brand ambassador Sasquatch, of course....(image)


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Netflix Sent the Best Cease-and-Desist Letter to This Unauthorized Stranger Things Bar

Wed, 20 Sep 2017 18:48:52 +0000

Netflix seemingly can do no wrong when it comes to its marketing. Even its cease-and-desist letters are creative enough to get glowing reviews. Evidence for this comes from Chicago, where an unauthorized Stranger Things bar recently opened and has since become quite popular. Naturally, Netflix wasn't OK with this. But instead of firing off a...(image)


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Guinness Profiles the Compton Cowboys of L.A. in Its Latest Stirring ‘Made of More’ Ad

Wed, 20 Sep 2017 17:52:16 +0000

AMV BBDO London and acclaimed director Henry-Alex Rubin have developed new advertising for Guinness that profiles the Compton Cowboys, young men who've managed to break the cycle of violence and fear in hardscrabble South Central Los Angeles. They've added purpose and meaning to their lives by caring for horses. In turn, the guys serve as...(image)


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McDonald’s Used Intricate Light Sculptures to Make Some of Its Loveliest Ads Yet

Wed, 20 Sep 2017 16:16:27 +0000

TBWA\Paris makes some of the most visually striking McDonald's advertising anywhere, and its latest campaign might be its most artful so far. The agency got French sculptor Olivier Favart to create intricate light installations resembling three menu items--the Big Mac, french fries and sundae. Then, Helmut Stelzenberger photographed them with a bokeh effect, which blurs...(image)


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These Dog Food Ads Are All About How Great Your Dog’s Poop Will Be

Wed, 20 Sep 2017 15:30:04 +0000

RPA's "The Proof Is in the Poop" campaign for Halo dog food adds Poopsie the poop coil to America's stable of anthropomorphic poop characters, right alongside Mr. Hankie and Nutty the Friendly Dump. What a time to be alive. In the two spots they've made so far, Halo explains that Poopsie comes from dogs and...(image)


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The Invisible Man Is the Perfect Spokesman for This Clever Audi Ad

Wed, 20 Sep 2017 15:00:18 +0000

This entertaining new Audi ad from DDB Spain reintroduces us to the Invisible Man and his Sunset Boulevard-esque relationship with his own fame. Over a gravelly voiceover explaining his career, we see (or rather, don't see) him drinking whiskey by his pool and walking the red carpet, as well as movie posters and other ephemera....(image)


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Why This Radio Station Just Put Charles Manson on a Billboard It Admits Is ‘Tasteless’

Wed, 20 Sep 2017 14:17:04 +0000

Why would anyone in their right mind put Charles Manson on a billboard? Good question. First, some context. WFMU 91.1 FM holds a special place in the hearts of rabid music fans in the greater New York City area. Since 1958, the station in East Orange, N.J., has been broadcasting sound waves from the farthest...(image)


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Heineken Made Absurdly Dramatic Ads to Mirror the Thrill of Global Soccer

Tue, 19 Sep 2017 22:02:12 +0000

Not all of us get the fuss over soccer. Thankfully, there's Heineken. In the beer brand's self-bestowed role as great democratizer, and with help from Publicis Italy, a new series of Fredrik Bond-directed ads for its #SharetheDrama campaign interprets the stakes of the game by using cinematic tropes that non-sportspeople perhaps understand better. First up,...(image)


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Errol Morris Shot 56 Soothing Ads for Wealthsimple, and He Stars in the Best One of Them All

Tue, 19 Sep 2017 13:30:58 +0000

Money is a fraught subject for many Americans, even relatively well-off ones. Investment company Wealthsimple takes on those often unspoken anxieties with a new campaign shot by Oscar-winning documentarian Errol Morris (and created in-house), featuring a wide range of regular people chatting about their worries. A staggering 56 short interview-style clips spotlight a range of...(image)


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The Halo Top Ice Cream Ad That’s Creeping Everyone Out Is Even Weirder Than You Thought

Tue, 19 Sep 2017 12:38:36 +0000

You've probably seen the dystopian Halo Top ice cream commercial by now--the one directed by Mike Diva, the popular YouTuber with the twisted sense of humor. We wrote about it last week, and it's also been playing in front of the movie It at cinemas. For a brand on the rise, it's a subversive commercial...(image)


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Why Normal Ads Suddenly Looked Blurry and Hard to See on the U.K.’s Channel 4 Tonight

Mon, 18 Sep 2017 20:35:05 +0000

Channel 4 viewers, there is nothing wrong with your television sets. Do not attempt to adjust the picture. Tonight, as part of National Eye Health Week, the British broadcaster joined with the Royal National Institute of Blind People for a series of unusual ad breaks designed to let folks experience various sight-loss conditions. Channel 4...(image)


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RIP, Harry Dean Stanton. Here’s a Newly Found 5-Minute Version of His Great 1996 Guess Ad

Mon, 18 Sep 2017 17:42:45 +0000

"Let's not mistake me for someone who gives a shit." That great line, delivered with a dark chuckle by Harry Dean Stanton in a newly discovered five-minute version of the celebrated "Cheat" ad for Guess Jeans, could sum up Stanton's outlook on advertising throughout his career. He didn't do many ads. But he did find...(image)


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The American Cancer Society Gets Personal in Frank First Ads From The Richards Group

Mon, 18 Sep 2017 16:42:53 +0000

The American Cancer Society has launched its first brand campaign since 2015 with stark, earnest and personal ads aimed at differentiating the organization from other cancer charities. In January, the organization selected The Richards Group as its agency of record following a review launched late last year. In November 2015, American Cancer Society hired longtime...(image)


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The License Plate on This Skier’s Arm Turned Out to Be One of Audi’s Cleverest Ads Yet

Mon, 18 Sep 2017 15:31:33 +0000

Audi was one of many sponsors at the 2017 World Ski Championships in St. Moritz, Switzerland, this past February. To help the automaker stand out from the crowd, Stockholm agency ?kestam Holst came up with a counterintuitive idea: Replace the brand's logo on a single competitor's sleeve with a license plate number--and then award the...(image)


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5 Ads Worth Watching From Sunday’s Emmy Awards Telecast

Mon, 18 Sep 2017 13:25:10 +0000

A week after Squarespace won the 2017 Emmy Award for best ad, advertisers lined up Sunday night to present their best commercial efforts to Emmy viewers in primetime. And while there was no single commercial that got everyone buzzing (? la Android's "Rock Paper Scissors" from the 2016 Oscars), there were a handful standout spots....(image)


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Comedians Crash Netflix Shows as the ‘Netflix Is a Joke’ Campaign Hits TV

Mon, 18 Sep 2017 00:26:52 +0000

Those cryptic (but not really) "Netflix Is a Joke" billboards that popped up recently have now been paid off on Emmy night with a "Netflix Is a Joke" commercial in which Dave Chappelle, Ellen DeGeneres, Chris Rock and Jerry Seinfeld--who've all signed on to star in Netflix stand-up specials--crash scenes from Netflix original programming. Netflix...(image)


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Volkswagen Tiguan Sends Fans on a Wacky Instagram Scavenger Hunt

Fri, 15 Sep 2017 17:11:06 +0000

After his first Hollywood hit, King Kong rampaged through various sequels. Aping that career trajectory, the king-sized, Kong-style gorilla balloon that stole the show in Volkswagen's popular Tiguan TV campaign pops up today in a virtual scavenger hunt game. Called "Rule the Road" and played on Instagram, the game has a race-through-the-city format that positions...(image)


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A Trucker Dad Keeps Up With His Daughter in Mack Trucks’ Country Paean to the Long Haul

Fri, 15 Sep 2017 13:41:00 +0000

There's nothing more American than a country song about long-haul trucking. At least, that's the rough calculus behind a new ad from Mack Trucks, featuring an original tune by Nashville-based artist Steve Moakler. In "Born Ready," a four-minute commercial made in the style of a music video, Moakler croons about rolling down the blacktop with...(image)


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