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Last Build Date: Thu, 23 Mar 2017 14:13:58 +0000

Copyright: Copyright 2017

Publicis’ Disturbing Gun-Control Stunt Let People Shoot at Strangers, and Think They’d Killed Them

Thu, 23 Mar 2017 13:17:16 +0000

To promote gun control, the creatives at Publicis Russia wanted to see what would happen if they put firearms in the hands of everyone. So, they made an online simulation that let anyone aim and shoot what they were told was a real gun at a courtyard full of people. The agency let users take...(image)

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This Watch Ad Came to Life on a Bus Shelter to Reveal It Was Selling Something Better

Wed, 22 Mar 2017 17:41:44 +0000

Imagine you're waiting for the bus, and the guy in the watch ad next to you suddenly starts talking to you. A handful of straphangers in Israel recently enjoyed (if that's the word) such an experience, thanks to a campaign from Samsung and Leo Burnett Tel Aviv for the Gear S3 smartwatch. The billboard--actually a...(image)

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Forget DIY. French Yellow Pages Makes a Good Case for Pros in ‘Don’t Do It Yourself’ Ads

Wed, 22 Mar 2017 16:37:08 +0000

We're in maker culture now. And in maker culture, where there's a YouTube video for pretty much any activity you want to take on, you can do almost anything on your own if you put your mind to it. (Like cutting your own bangs, using a YouTube tutorial and some old barber scissors found in...(image)

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The Boss Baby Is the Latest Movie to Sell Itself by Winking at the Competition

Wed, 22 Mar 2017 15:25:39 +0000

Next week, The Boss Baby hits theaters. The latest Dreamworks Animation release features Alec Baldwin voicing a briefcase-wielding, suit-and-tie-wearing baby who's sent undercover to a family to try to foil the plans of Puppy Co., which is working to out-cute the baby industry. To date, the marketing for the movie has focused on the inherent...(image)

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Kids Leaving Home? Try This ‘Child Replacement Program,’ Says Fun Pedigree Campaign

Wed, 22 Mar 2017 14:50:36 +0000

Empty nesters literally go to the dogs in Pedigree's cheeky "Child Replacement Program," which encourages parents to adopt Fido after their kids move out. "We were laughing about friends who had left home and promptly been replaced by a dog," recalls Simon Vicars, creative group head at Colenso BBDO in Auckland, New Zealand, of the...(image)

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This Agency Sent a House to Sea for a Lovely Ad About the Choppy Waters of Life

Tue, 21 Mar 2017 19:45:43 +0000

To illustrate the personal aspects of taking on a massive home improvement job oneself, Leroy Merlin--a kind of French Home Depot--has released "Life's Adventure." Created by BETC Shopper, this is Up meets Life of Pi, with a couple's uprooted fixer-upper home taking to the seas as they begin the long, emotional task of turning a...(image)

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Adobe’s Latest Comedy Shows How Great Customer Service Isn’t So Great for Bank Robbers

Tue, 21 Mar 2017 19:07:54 +0000

Doubling down on the notion that data helps drive great consumer experiences, Adobe introduces its latest software suite with "Heist," an amusing spot in which a bank's customers (and staff) aren't enjoying themselves at all. That's because the branch is being robbed by a bunch of dudes wearing ski masks and stockings. In a twist,...(image)

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This Funny Down Syndrome Ad Will Change the Way You Feel About ‘Special Needs’

Tue, 21 Mar 2017 16:27:31 +0000

Able society is weird about people with disabilities. Eyes dart away. We're overly helpful, not helpful enough. We call their needs "special," as though demanding the same access to stuff we all want, like jobs or love or the chance to learn, is extra. To change the discourse around a lazy euphemism, Coordown, Italy's national...(image)

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Anger Meets Art: How a Cuban Immigrant Dreamed Up Der Spiegel’s Shocking Trump Cover

Tue, 21 Mar 2017 15:53:49 +0000

SOUTHAMPTON, Bermuda--Edel Rodriguez was just a kid when he fled Cuba and came to the U.S. as a refugee in the 1980s. So, it's not too surprising how he reacted to President Trump's proposed travel ban, intended to limit immigration from certain Muslim-majority countries. "I started seeing little kids that were divided from their families,...(image)

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This Pop Singer’s New Music Video Is Actually a Powerful Message About Domestic Violence

Mon, 20 Mar 2017 15:47:27 +0000

Let's talk about flowers. Flowers are living things that, to thrive, generally require a few nice things--fertile soil, sunshine, water, a friendly community of bees or other pollinators to move things along. Not all flowers are attractive and lovely, though. The corpse flower, for example, smells like rotting flesh, the better to attract its own...(image)

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